[LINE IDOL]NEW MODEL 2021-2022_for Partner PUBLISHERS_NEW

THAILAND 2021
PUBLISHERS

NEW MODEL 2021

TYPE OF LINE IDOL

• OA post TV PROGRAM • OA post
• Timeline post • Timeline post
PUBLISHER • Video post • Video post

“Allowing publishers and TV program to communicate and

build relationships with their fan base more effectively

through extensive features on LINE OFFICIAL ACCOUNT

LINE IDOL officially launched 4 sub-categories to cover all types of media”

BUSINESS & MARKETING NEWS LIFESTYLE FAMILY & KIDS
ENTERTAINMENT
FINANCE

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LINE IDOL GET FREE ! OFFICIAL ACCOUNT

Value : 4,800,000 baht per year

“ Text, Photo, Video ”
Rich Message
Rich Video
Rich Menu
E-Coupon
Survey
Timeline
LIVE Chat (On-Air)
in-LINE LIVE Viewer

3

TO SEARCH LINE IDOL

LINE Home
Official Account
Categories [ LINE IDOL ]

4

LINE

Official Account

Complete Ecosystem

1. Awareness 2. Communication 3. Engagement 4. Targeting Audience

• Premium ID • Account Setting • in-LINE LIVE Viewer • Segmented broadcast
• Gain friends • Greeting message • Activity (On-Air) • Insight
• Auto reply • Real-time communication
- Link • Timeline
- QR Code • Rich menu
- Add friends button
- Poster • Rich messages
• Rich video message
• Card-Based message

Open API

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NEW BUSINESS MODEL & CONDITIONS 2021 : PUBLISHERS PUBLISHER

q MONTHLY LINE ADS PLATFORM (LAP) SPENDING Rich Menus.
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- Current Friends < 700K= 5,000 THB/MONTH
- Current Friends 700K – 1M = 10,000 THB/MONTH

q NO MONTHLY LINE ADS PLATFORM (LAP) SPENDING, if reaching performance goal : 1M. Current friends.

q REVENUE SHARING (MONETIZING SPONSORSHIP)

- PARTNER SELL >> PARTNER RECEIVE 100%
CAN sell other benefits externally such as Ads space as their own organic reach in Advertorial, rich menu, WITHOUT revenue share to LINE
Thailand.

- LINE SELL >> LINE RECEIVE 70% / PARTNER RECEIVE 30%
from sponsorship packages of 3 exclusive media.
1. Broadcast MSG : 1 time a day / OA
2. Rich menu : 1 bottom / OA
3. Lotto pack : 2 times a month / OA

q MINIMUM TIMELINE POSTS : PUBLISHERS = 3 POSTS /DAY

- Publishers to feed contents on Timeline 3 time a day and using LINE Today link to post it through Timeline 60 contents / month.
Alternatively, publishers can add the LINE Today Logo to the Rich Menu and include a link to fire them to the Publisher page on LINE Today
instead. To improve partners LINE TODAY Revenue sharing. (LINE TODAY Rev. Share Contract)

q PROVIDE LINE PR CONTENT

- Mandatory provide PR/Advertorials for LINE Services at least 3 Times/year.

*Remark:
LINE reserves the right to amend the Terms at any time with its sole discretion by providing announcement or notification as envisaged under the Terms. All
Terms are made part of this Insertion Order by this reference. By using and continuing to use the LINE Services, Licensee will be deemed to have read,
understood, accepted and agreed to be bound by the Terms.

REVENUE SHARE MODEL LINE IDOL PUBLISHERS x LINE TODAY

PUBLISHER PUBLISHER

LINE IDOL LINE IDOL
post contents on LINE Rev. Share form LINE

Timeline with LINE TODAY
TODAY link
LINE TODAY
LINE TIMELINE Get more IMPs.
User see partner’s content in LINE

Timeline and click link to see
content in LINE Today

REMARK : 7
LINE IDOL should provide content through Timeline 3 post / day with LINE Today link.
The LINE Today revenue sharing program is subject to the LINE Today Agreement.

HOW TO SEARCH LINE TODAY LINK

REMARK :
Using LINE Today link to post it through Timeline 60 contents / month.
The LINE Today revenue sharing program is subject to the LINE Today Agreement.

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sponsorship pack
3 exclusive media of LINE Thailand 2021

LINE IDOL 2021
launched 2 types with 4 sub-categories

BUSINESS & MARKETING PUBLISHERS TV PROGRAMS FAMILY & KIDS
FINANCE NEWS
LIFESTYLE
ENTERTAINMENT

MEGA MACRO MICRO

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BENEFITS OF LINE Thailand SPONSORSHIP

sponsorship pack Broadcast LOTTO Rich Menus
in 3 exclusive media. Message
2 Times/month Display on OA
1. Broadcast message (1 time a day) UPLOAD POST By LINE (Every 1st & 16th ) (Finished material)
UPLOAD POST By LINE IDOL admins with IDOL admins
finished material from client
(Finished material)
2. LOTTO Post (2 times a month) with stripe
ads

3. Rich Menus (1 bottom / OA) – to display
on publisher’s OA.

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3 TYPES OF SPONSORING SPACE OF LINE THAILAND

Broadcast Message LOTTO RICH MENU

• Informative content • Short and powerful (guaranteed reach) • Long term exposure (1 bottom / OA)
• Engaged with the content • 2 times / month (1 & 16) • Conversion to link click

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CONTENT & BROADCAST MESSAGE GUIDELINE

PUBLISHERS

2021

CONTENT & BROADCAST MESSAGE GUIDELINE

DO Don’t

• Link to SNS e.g. Youtube, Facebook, Twitter, etc. • Not allowed to post LOTTO Post with advertising on LINE OA
• Able to link to LINE services • Not allowed to post any political, economy and social

(e.g. LINE Today, LINE TV, LINE Sticker, LINE Melody, etc.) perspectives
• Allowed to post advertorial content (Brand tie-in, Affiliate) • Not allowed to broadcast or post on timeline
• Can sell products or services on Myshop
• Products and services must belonging to partner’s company with Commercial Content e.g product, clothing brand, course

, etc. Promotion and price of products

RICH MESSAGE LOTTO
& TIMELINE POST ADVERTISING

LINE MYSHOP COMMERCIALISED
CONTENT

DOs RICH MESSAGE Article on website
& TIMELINE POST
• Link to SNS e.g. Youtube, Facebook, Twitter, etc.
• Allowed to link to LINE services

(e.g. LINE Today, LINE TV, LINE Sticker, LINE Melody, etc.)
• Allowed to post advertorial content (Brand tie-in, Affiliate)

LINE Services SNS link

DOs

• Can sell products or services on LINE MYSHOP

feature only
• Products and services need to be approved by

LINE IDOL team
• Products and services must belonging to partner’s

company

DONTs NOT ALLOWED ALLOWED

• Not allowed to post LOTTO Post with
advertising on LINE OA

*In case LINE sell LOTTO Package to
client, Partner can broadcast LOTTO
post with LINE’s template by indicating
”Source from LINE TODAY” in article

*Mock-up Artwork

DONTs

Commercial Content

- LINE IDOL is not allowed to
broadcast or post on timeline
with Commercial Content
e.g product, clothing brand,
course, etc.
- Promotion and price of products

*TO SELL PRODUCT IN
MYSHOP FEATURE IS
ACCEPTABLE

DONTs

Political Content

LINE IDOL OA FOR POLITICIAN / EX-POLITICIAN

• Not allowed
• Fake news
• Government PR news
• Opinionated content that is bias ex. Written by only one perspective
• Hate speech ex. ระยําไม่หยดุ !ม็อบจาบจ้วงสถาบนั พบั จดหมายร่อนขา้ มรวั9 วงั , สนกุ ล่ะมึง!ถาม ดําเนินคดีคน

ชกั ธงยกเลิก 112 หาอะไร
• Politicians go to campaign areas to promote themselves

Remark : To allow any announcement from the government that is
fully clarify

APPENDIX

LINE OFFICIAL ACCOUNT
FEATURE

20

Football Club Unlimited Official Account Post

OA Message - Type of Content.

“ ”Gain more of Friends, Clicks, CTR.

Video

Welcome to Football Club in Text
Thailand #WeLiveFootball!

Without the fans, there is no
football.
Let’s check it out!

Photo

Rich Message MULTI-CONTENT

Send clickable full-size images,
making it appealing and conversion-driven

Unlimited Timeline Post

“ Post information on timeline of user who are friend and FJoeosstibcaaBlleCaluutby
they can see the previous post too.
”Where you can get No. of Likes, comments, shares

Skin-care routine

Don’t miss!

Photo / Video

Description The Best Skin-Care Products Routine 2018
User can like, share, comment #JessicaBeauty

Jessica Beauty Rich Menus

“ Rich Menus – to link user to another destination

”within LINE app or outside LINE app.

The Best Skin-Care Products Routine 2018
#JessicaBeauty

Content Rich Menus Creative Design Menus Link to Websites

Card-Based Massage

Carousel Messages

in-LINE LIVE VIEWER

A new experience of live broadcast in LINE Official Account with

“ ”real time engagement & interaction with fans

Broadcast Real-Time Activity or Share LIVE
Message Engagement Give away
to LINE TIMELINE

ENHANCE

Your Official Accounts

Sponsored Stickers LAP

LINE Ads Platform

Jessica Beauty

Skin-care routine
Don’t miss!

Download

Jessica Beauty

Stay pretty 24/7!

Gain millions of followers within short period 100% reach to followers on Timeline
Huge awareness every time sticker is sent Boost extra reach to non-followers

3 TYPES OF STICKER(s)

SPONSORED STICKER OFFICIAL STICKER CREATORS STICKER

Free Stickers for user from the brand / advertiser Stickers for sales created by TV Show, Celebrity, Stickers for sales created by free Market
Net Idol, Famous Artist, and Top Creator
(follow the account first, then download the sticker for free) for Thai People

Static / Animation / Pop-up / Sound Static 8 - 40 Characters : 30 THB a set
24 Characters : 60 THB a set Animation 8 - 24 Characters : 60 THB a set

--- Brand logo cannot be put into the stickers --- --------------------- Brand logo cannot be put into the stickers ---------------------

(Subjected to LINE conditions)