INTRODUCTION TO RESORT E BOOK

INTRODUCTION TO

RESORTS

BY:

FARRAH WAHEEDA BINTI AZAN
HARIATI BINTI HAMDAN




FIRST EDITION

INTRODUCTION TO RESORTS



BY:

FARRAH WAHEEDA BINTI AZAN
HARIATI BINTI HAMDAN

Department of Tourism and Hospitality
Politeknik Muadzam Shah

CHAPTER 1
INTRODUCTION TO RESORTS

1.1 RESORTS INDUSTRY

1.1.1 RESORTS INDUSTRY

 A resorts is a destination that tourists travel to for vacations and day trips, and which
typically has hotels where these tourists can stay.

 The resort industry is divided into three major categories:
 Hotels in resort destinations
-The first are just hotels that are situated in well-known vacation spots like Mexico,
Beijing, and Greece.
 Hotels with full services in vacation spots
Hotels that offer more than simply a bed for the night are referred to as full-service
hotels. Services like a fitness center, spa, meeting spaces, children's play areas, and
a pool are possible.
 Completely self-contained resorts
Completely self-contained vacation spots include Gym and Legoland, where
lodging, dining, and recreational amenities are all offered in a single, fully enclosed
location, so visitors don't need to venture outside the resort's limits to fulfil their
vacation demands.

1.1.2 RESORTS MANAGEMANT

The administration and coordination of tasks to accomplish a goal is management.
Setting the organization's strategy and organizing staff efforts to achieve these goals through
the application of resources available are examples of such administration activities. The
hotel and accommodation sector includes resort management. Within a hotel or resort, there
are frequently a variety of managers, such as those in charge of the food and beverage
department, etc (Mustapha et al., 2020).

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• Instruction in resort management also covers marketing, facility planning, leisure studies,
hotel management, restaurant and food services management, and marketing.

• Along with applicability to particular vacation types and locales, resort management also
involves people management, transport and logistics management, safety and health
services, professional standards and ethics.

1.2 THE HISTORY OF RESORTS Figure 1.1: Roman Empire

1.2.1 ROMAN EMPIRE

Roman baths were designed
for bathing and relaxing and were a
common feature of cities throughout
the Roman empire. Baths included a
wide diversity of rooms with different
temperatures, as well as swimming
pools and places to read, relax, and
socialize. Roman baths, with their
large, covered spaces, were important
drivers in architectural innovation,
notably in the use of domes.

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1.2.2 A MAIN STAY OF ROMAN CULTURE

Figure 1.2: Roman Culture Public baths were a feature of ancient
Greek towns but were usually limited to a series
of hipbaths. The Romans expanded the idea to
incorporate a wide array of facilities and baths
became common in even the smaller towns of
the Roman world, where they were often
located near the forum.

In addition to public baths, wealthy citizens often had their own private baths constructed as
a part of their villa and baths were even constructed for the legions of the Roman army when
on campaign. However, it was in the large cities that these bath complexes (balneal or
thermal) took on monumental proportions with vast colonnades and wide-spanning arches
and domes. Baths were built using millions of fireproof terracotta bricks and the finished
buildings were usually sumptuous affairs with fine mosaic floors, marble-covered walls, and
decorative statues.

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1.2.3 INFLUENCE OF ARCHITECTURE Figure 1.3: Roman Bath

Baths and the need to create
large airy rooms with lofty ceilings
brought the development of the
architectural dome. The earliest surviving
dome in Roman architecture is from the
frigidarium of the Stabian Baths at
Pompeii, which dates to the 2nd century
BCE. The development of concrete in the
form of stiff mortared rubble allowed
unsupported walls to be built ever wider
apart, as did hollow brick barrel vaults
supported by buttress arches and the use
of iron tie bars. These features would
become widely used in other public
buildings and especially in large
constructions such as Basilica. Even in
modern times Roman baths have
continued to influence designers, for
example, both the Chicago Railroad
Station and the Pennsylvania Station in
New York have perfectly copied the
architecture of the great Frigidaire of the
Baths of Caracalla (June, 2006).

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1.2.4 Belgium

The word “spa” may be derived from the

Walloon word “espa” meaning fountain. This, in

turn, came from the name of the Belgian town

Spa, where in the 14th century a curative,

thermal spring was discovered. Spa may also

originate from the Latin word “spagere” (to

scatter, sprinkle, moisten) or may be an acronym

of the Latin phrase “sanitas per aquas” (health

through water).2 In Britain, the word spa is still

used, whereas in the rest of Europe the term

Picture 4- Spa In Belgium “thermal waters” is preferred.

Bathing in thermal water for therapeutic purposes has several descriptions (for example,

taking the waters, balneotherapy, spa therapy, hydrotherapy), which will all be used

throughout this paper, and are interchangeable.

1.2.5 England Figure 1.4: Resort in England

After the fall of the Roman
Empire and the rise of Christianity, the
popularity of spas waned, and medicinal
bathing was eventually shunned
completely in favor of spiritual cleansing.
In 1326, a Belgian ironmaster discovered
a natural spring in the Belgian town of
Spa and a health resort soon appeared,
and it is from here that we get the word
spa.

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1.2.6 Switzerland Swiss Resort was established in the mid-
Figure 1.5: Verbier year of 1989. It is owned by Mr. Wolfgang
Emmenegger from Zurich, Switzerland,
and his wife Mrs. Rosarie Cantada
Emmenegger. They envisioned a resort
and restaurant which will let Filipinos feel
a Switzerland experience through their
rooms and ambiance. This Swiss inspired
resort is in San Agustin, Aguinaldo Hi-way
Dasmariñas Cavite Philippines .

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1.3 DIFFERENCE BETWEEN HOTELS AND RESORTS

The main difference between Hotels and Resorts is that hotels are designed to offer
sleep and some other offerings. The guests in hotels stay for a shorter period of time, whereas
Resorts are designed to provide relaxation to the people whilst providing various other
activities that a hotel may not provide. The guests in resorts stay for a longer period of time.

1.3.1 DEFINITION HOTELS Figure 1.6: Hotels

Hotels are places where people or
travelers stay who are attending some
function or conference in a different state or in
a new environment. The guests usually stay for
a shorter period of time. They are in areas
which are popular destinations like airports or
railway stations.

1.3.2 DEFINITION OF RESORTS Resorts are located near natural
Figure 1.7: Resorts surroundings and are designed to provide
relaxation to the people. The guests stay
for a longer period. Resorts provide every
activity that a hotel provides and many
other activities that a particular hotel
cannot provide (Kannan, 2012).

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Activity 1.1: Different Hotels and Resorts
Instructions: Work with a partner and describe the different Hotel and Resort

Parameters of Comparison Hotels Resorts
Definition
Purpose
Duration
Location
Activities

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CHAPTER 2
CATEGORIES OF RESORTS

2.1 TYPES OF RESORTS AND ITS CHARACTERISTICS
2.1.1 Categorize the types of Resorts by Season

Table 2.1: Type of resorts by season

Year-
Round
Resorts

SEASON

Winter Summer

Year- Round Resorts

 A year-round public resort that provides all the following
within the resort's ownership or leasehold premises.

 Year- round resorts-based activities: -

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 Beach play
A gorgeous beach on which to unwind and find your peace is a
must-have for any holiday. Secluded beaches with warm waters,
soft sand, and gentle surf are ideal for swimming and relaxing in
your own natural saltwater spa.

Figure 2.1: Beach play
 Massage

Release any tension that’s built up from your fast-paced life and
relax with a professional massage. While visiting most luxury
resorts, you can expect to find a dedicated spa staff. Massage
therapy is one of those essential aspects of any vacation that you
should partake in and, if you’re enjoying your getaway with a
partner, relax together and enjoy a couple’s massage.

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Figure 2.1:Massage
Summer Resort

 During the summer, a resort is visited for vacations or holidays. The
visitor might be looking for a beach

 Summer resort with a swimming pool near the beach or at the edge
of the forest. Guests who’s looking for a calming experience can visit
the spa, sauna, or swim in the pool. Guests can also enjoy summer
resort activities such as surfing, sunbathing, kayaking, and scuba
diving.

Figure 2.2:Scuba Diving

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Winter

 It was originally intended for winter sports destinations, but it was
later expanded to include coastal resorts, thermal resorts, and cities
and regions with a strong tourism focus.

 Clean air, mountain panoramas, and mild temperatures
characterize this winter retreat. Many ski lifts are used to transport
people up the mountain for hikes and picnics. Other activities that
make these winter resorts appealing summer visitors include
mountain biking and fishing

Figure 2. 3- Winter Resort

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2.1.2 CATEGORIZE THE TYPES OF RESORTS BY DESIGNATION

Table 2.2: Types of Resorts by Designation

Spa Golf Ski Resorts
Resorts Resorts

Guest Diving Fishing
Ranch Resorts Resorts

Marina Casino Conference
Resorts
Resorts Resorts

Camp site Eco-Resort Theme
Park Resort

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Spa Resort Spa hotels typically have amenities
Figure 2. 5: Damai Puri Resort & Spa such as a steam room, sauna, fitness
center, and swimming pool. Some Spa
Hotels may include exercise classes or
the option of hiring a personal trainer,
yoga instructor, or nutritionist. Not only
is the Spa itself magnificent and designed
with a special Wellness-Style in mind, but
the rooms are also adorned in this
manner. It's all about unwinding and
unwinding. A Spa/Wellness Hotel's fine
dining restaurants are equally
significant. The food on offer must
correspond to a healthy lifestyle.

Dive Resort

Figure 2. 6: The Reef Dive Resort@ Mataking Dive Resorts are dive operations that
Island provide scuba and snorkeling
instruction, Discover Scuba Diving
experiences, guided scuba diving tours,
snorkeling excursions, and scuba
equipment rentals to visiting scuba
divers and snorkelers. In addition to
scuba diving, other services may include
dive equipment sales and various

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watersports activities. Resort diving
operators are usually found in resort
areas and may be directly linked with
hotels and resorts that provide lodging
for visiting divers

Golf Resort

Golf Resorts is a full-service lodging facility, that
caters specifically to the sport of golf, and provides
access to a golf course.

Golf Resorts typically offer golf packages that Figure 2. 7: Villea Rompin Resort and Golf,Kuala
provide visitors with all greens, cart fees, range Rompin
balls, accommodations, and meals.

Casino Resort Slot machines, table games,
Figure 2.8: Genting World Resort and sports betting are all
prominent forms of gambling that
can be found in a casino. The hotel
provides lodging and may contain
additional popular amenities such
as food and beverages, valet
parking, a swimming pool, health
club, and onsite entertainment.
It is located near or immediately
connected to the casino.

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Conference Resort Figure 2. 9: Bangi Resort Hotel

Conference / Convention
Hotels are popular with travelers
because they can accommodate
events, exhibitions, training
sessions, and meetings. Apart
from specialized amenities, such
hotels will also provide leisure
facilities, full-service lodgings, and
other features. The MICE traveler
category, which is particularly
profitable due to its tendency to
spend their time and purchasing
power on hotel services, is one of
the most important client groups
for such hotels.

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Eco Resort For an eco-friendly hotel that
Figure 2.10: Eco Resort wishes to lower its carbon impact, low-
energy, or energy saving lighting is an
Figure 2.11: Lembah Temir essential. Green hotel furniture is
typically created from environmentally
friendly or sustainably derived materials.
Bamboo and cork, in addition to recycled
or reused wood, are excellent
possibilities. An ideal eco hotel is
constructed with environmentally
friendly materials and uses minimal fossil
fuels. Organic materials must be used for
the sheets, mattresses, towels, and
linen. The toilet paper must be created
of recyclable materials. The cleaning
solutions and detergents used in eco-
friendly hotels are often low in volatile
organic compounds (VOCs). The
environment and our health are both
harmed by high VOC products. Guests
should be able to dispose of their waste
in recycling containers in the lobby,
rooms, and restrooms.

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2.1.3 CATEGORIZE THE TYPES OF RESORT BY LOCATION.
Urban

They provide immersive Figure 2.12: The Siam,Thailand
experiences and a sense of
retreat; despite their urban
location, they boast a
connection to nature, with
plenty of indoor/outdoor
spaces, natural light, and
rooftop everything; extensive
health and wellness options, as
well as more daring and unique
design, are all commonplace.

Beach Resort

It is ideal for families because it

includes a children's club, an evening

entertainment programmed,

shopping, and other amenities. If the

Resort is located outside of the city,

it offers all the necessary

infrastructure (it is a "village" in and

of itself). A Beach Resort is frequently

chosen as a wedding venue (with a

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Island Resort beach setting ceremony, wedding
planner on side, a photographer, a
Beaches, coral reef hairdresser, and a beauty salon etc).
biodiversity, and forest
biodiversity, as well as Figure 2.13: Maldives Island
secluded and private
places, are all used to
entice visitors to resort
islands. [requires citation]
Others may rely on built-in
attractions such as spas,
amusement parks, casinos,
or nightlife.

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2.1.4 CATEGORIZE RESORTS BY SIZE Figure 2.14: Shangri-La Tanjung Aru, Kota
Kinabalu
Resort is categorized by the number of
rooms to which service is provided. For
example −

 Below 200 rooms – Very Small

 Up to 200 rooms – Small

 200 to 399 rooms – Medium

 400 to 700 rooms – Large

 More than 700 rooms – Mega

This category is useful if the management
needs to compare different hotels within the
same size .

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2.1.5 CATEGORIZE THE TYPES OF RESORT

All-Inclusive Resort

 An all-inclusive vacation is a vacation

that includes all the essentials in the

booking price. Besides

accommodation, you can expect food,

drinks, activities, and entertainment

to be included, without having to pay Figure 2.15: Maldives resort
Figure 2.16: Desaru resort
extra for it. Figure 2.17: Legoland resort

Mixed-Use Resort

 Development projects may be
classified as "mixed-use" if the
resort provide more than one use or
purpose within a shared building or
development area. Mixed-use
projects may include any combination
of housing, office, retail, medical,
recreational, commercial or industrial
components.

Themed/Fantasy

 Theme hotels are a relatively new
hotel type resulting from the
continuous development of market
segmentation trends in the lodging
industry. The unique experience
created by a theme hotel is the hotel's

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key competitive advantage and
differentiator.

Floating
 Cruise ships are huge passenger ships
designed primarily for leisure travel.
Unlike other modes of transportation,
ocean liners usually embark on round-
trip cruises to numerous ports of call,
where passengers can participate in
"shore excursions." Cruise ships on
"cruises to nowhere" or "nowhere
voyages" make two- to three-night
round excursions without stopping at
any ports.

 The term Floatel, combines the word
Float and Hotel and describes a hotel
that is floating or above water that is
usually permanent, contrary to a
cruise ship or boat. Sometimes also
spelt Flotel, the term refers to luxury
or boutique hotels on rivers, lakes,
harbors and oceans (Brey, 2011).

Figure 2.18: Eagle Ranch resort, Port Dickson

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REVIEW QUESTION
In a form of group, choose any type of resort that based on the various
designations, and discuss your own resort with your group members on:

• Preferred name
• Preferred activities in the resort
• Preferred facilities to be locate in your resort
Present and elaborate your findings in class.

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CHAPTER 3
MANAGING THE RESORTS

3.1 Personnel organization and human relations
The hospitality and lodging industry include resort management. Within a hotel or

resort, there are many different types of managers, including those in charge of food and
beverage. Hospitality administration, hotel management, restaurant and food services are all
covered in the Resort management program. Management, facility planning, leisure studies,
recreation administration, and marketing are some of the skills needed in a resort personnel
management, travel and logistics management, and safety and health management are all
examples of management. Services, professional standards and ethics, and applications to
different types of vacations and locations.

Figure 3.1: Resort Paya Beach Tioman Island
According to Keith Davis “Human relations deals with motivating people in
organizations to develop teamwork which effectively fulfil their objectives and achieves
organizational objectives.

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3.2 Resorts Facilities in Malaysia
These can include a swimming pool, either indoor or outdoor, depending on the

climate, a spa and sauna or steam room, a gym, a restaurant and a bar, and sometimes a spa
centre, or wellness centre, where massage, facial treatments, manicures and pedicures and
other pampering treatments are provided. As a rule, resorts are self-contained holiday
accommodation where a range of services and facilities are available. Special facilities will
vary according to the resort, but there are some common facilities and services usually found
in resorts (Salehudin et al., 2013).

3.2.1 Facilities Offered by Resorts
a) Free Wi-Fi

Wi-Fi is becoming a baseline amenity at resorts. Now that most devices can connect
to the internet, many guests will want or need a speedy, reliable connection during their stay.
The best way to provide this is for your resort guests is with hotspots and internet in every
room, as well as common areas such as the lobby.

b) LCD TV
Television is generally available as free to guest services, which may include local

channels and satellite or cable programming, or as interactive television, which provides
services such as video on demand or any other paid services including movies, music, news
and other services.
c) Cafe

Whether you eat dinner too early and get hungry later in the evening or are just
craving going out for drinks and appetizers, on-site dining at resort is an easy way to pick up
food when you're in the mood for something to eat. Having a cafe at the resort means you
can stop in for a full meal, an appetizer or a dessert.

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d) Room services
Room service is considered as an important issue in resort industry. It represents the wishes
of guests, which were increased in recent years as a result of guest desire of more luxury and
time saving. It also represents the desire of food and beverage managers in maximizing their
department income.
e) Air conditioning

It goes without saying that air conditioning is a necessity in any resort, especially when
it comes to ensuring that your guests can relax and unwind in optimum style and comfort.
Whether your guests join you for a short or long break, they will expect to sleep, eat and
unwind in comfortable surroundings.
f) Pool

With proper management, pools can be one of the most dynamic resort and can
create a truly high turnover for resort.
g) Meeting room

Many events have a variety of activities on the agenda, such as large conferences and
breakout sessions. These require different spaces with varying sizes, furniture, and
technology. Most resort have several meeting rooms, allowing you to hold all activities on-
site. In addition, many resorts also have spaces for informal congregating, such as a lounge.
These flexible areas provide opportunities for networking, which many guests may
appreciate.

h) Gym & sauna

Fitness and wellness in the resort must be above and beyond expectation for the
guests, above all in the fitness areas. The synergy between the traditional core business of a
resort, hospitality, and the importance of quality sleep, healthy eating, and physical exercise
for guests, must be complete. Moving on from a yoga session at dawn, an afternoon run, and
an anti-aging cooking class in the evening.

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Figure 3.2: Gym & Sauna at Philea Resorts and Spa, Melaka

3.2.2 The importance of handling resort facilities and applying eco-friendly practices
Hospitality facilities management is the most important and very powerful process.

This process makes the work efficient and correct. It helps to manage proper facility
exponential growth of the business. If the facilities are managed, then the workload should
be minimum and it always helps to smoothly run the resort business and also helps from
timewasting. So, it’s very beneficial for hospitality business growth. As consumer knowledge
of environmental issues grows, an increasing number of resorts are turning to green practices
to address their guests’ environmental concerns and improve their image. However, there
are many reasons to implement green
technology and sustainable practices
into a resort's organization.

Figure 3.3: Shangri-La Rasa Sayang
Resort and Spa, Penang is applying eco-

friendly practices.

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3.3 The Seasonal of Guest Turnover

3.3.1 What is Customer Turnover?
From TTEC Company by Kenneth D. Tuchman as a Founder (2022) said,

Customer turnover, or churn rate, is the percentage of an organization's customer base lost
during a given period of time- usually a month or annual basis. A bad churn rate can be very
damaging to revenue and profitability.
It’s nearly impossible to reduce Customer Turnover without understanding which customers
are leaving and why. TTEC identifies and addresses at-risk customers to improve customer
retention through a data-driven, personalized approach.
For example, we use predictive analytics to help brands identify customers at risk of churn
and implement steps to stop those customers from leaving. We then engage the customer
with the right personalized message at the right time to increase brand satisfaction.

3.3.2 Why is it important to understand customer turnover?
Next, Customer turnover is important to understand because turnover rates

give insight into the number of customers loyal to a business, how customer experience
influences business and even how trends change from one year to the next said by Editorial
Team Indeed Company (Narkhede, 2014).

How to Calculate Customer Turnover?
After that, how to calculate customer turnover by CX Today Team (March 2, 2022) is
businesses may measure customer turnover with the following formula:
(Figure 3.4: Customer Turnover Formula)

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As an example of how this works, consider a business that wishes to measure customer
turnover across the year. They start the year with 1,000 customers but lose 100 of these over
the 365-day period.
Plugging these numbers into the formula, the business can calculate its annual customer
turnover as 10%.
Customer Turnover = (100 ÷ 1000) x 100 = 10%
However, companies mostly measure customer turnover at shorter intervals to highlight how
CX improvement initiatives impact turnover.
After all, spending an entire year optimizing CX only to realize that these efforts have not
improved retention will likely prove a tough pill to swallow.

Tips for reducing customer turnover
Also, by Editorial Team Indeed Company (October 9, 2020) said, Companies can reduce
turnover rates by focusing on strategies to retain their customers:

 Gather feedback regularly. Collecting feedback from consumers gives you data to
understand customer turnover rates.

 Aim for customer satisfaction. Study attrition to create a better customer experience.
 Value customer feedback. This is the best source of data for analyzing your attrition

rate.
 Communicate in a personal manner. Consumers value personal responses from a

company
 Analyze how the consumer interacts. Pay attention to every contact point a customer

has with the company. From entrance to exit, they should be able to find everything
they need or easily get help. This impacts turnover for both physical and digital
businesses.

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 Resolve customer concerns. When a situation happens to make a customer consider
leaving, timely intervention from a supervisor or person of influence can stop the
churn.

 Empower employees to stop the churn. Give employees the power to retain a
customer after receiving feedback. Make employees part of the discussion on how to
stop attrition based on their observations (Hemdi & Nasurdin, 2006).

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Activity 3.1: Demand On Recreational Activities

Instructions: Work with a partner and guests’ demand on recreational activities and their
preferences

no Location/ Preference Type of Resort Demanded
Recreation Activities
1) Beach
2) Island
3) Luxury
4) Health
5) Forest
6) Beach
7) Island

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CHAPTER 4
RESORTS CLUB MANAGEMENT

4.1 ROLE AND FUNCTIONS OF CLUB MANAGEMENT IN RESORTS

As a resort manager, they have to manage all aspects of a resorts, including lodging, food
and beverage management, human resources, housekeeping, attractions, and guest services.
They will be in charge of employees, finances, customer service, promotions, and quality control.
Resort managers often have to work nights and weekends, putting in long hours to ensure the
success of their establishment.

● Daily Operations, Finances, and Marketing
● Customer Service
● Human Resources

4.1.1 Daily Operations, Financial, and Marketing Duties

Resort managers oversee
product stocking, accounting, and
marketing efforts at the resort. As
a resort manager, you'll hire
contractors to perform services,
such as painting or plumbing.
They will ensure that all supplies,
from housekeeping materials to
furniture, are in good condition
and in stock. You'll monitor
payroll, customer billing, and expense accounts. They will also oversee and approve
marketing and sales campaigns, and they will be required to approve discounts drafted by
their marketing and sales coordinators.

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4.1.2 Customer Service

Resort managers ensure positive
customer experiences by maintaining
high-quality facilities and remedying
problems. At the resort, they will
conduct room, kitchen, and grounds
inspections to make sure that they are
all up to code. They will greet guests at
arrival, create standards surveys, and
find acceptable solutions to problems
that may arise. They will also need to keep abreast of local happenings so they can book tours
or recommend activities to guests unfamiliar with the area. They may also coordinate
functions or events for your guests.

4.1.3 Human Resources Responsibilities

As a resort manager, they will
be in charge of hiring,
training, and scheduling new
staff members. You'll also
maintain employee records
and fire ineffective
employees. They will set
goals for employees and help
your staff achieve these
goals. They might also have assistant managers who you'll work with to manage departments,
such as housekeeping, dining, security, and desk personnel. They will schedule and lead staff

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meetings to regularly communicate with your staff and to ensure that all departments are
meeting the resort's standards.

4.2 TYPES OF CLUB IN RESORT MANAGEMENT

4.2.1 Private Club
Private membership clubs are organizations that generally have some meaningful

conditions for membership, with operations often controlled by the membership, and
whose facilities and activities are only open to members and their guests. Private Club
also is a place to meet and mingle with people of similar interests of athletic, social,
industrial, intellectual, etc. It is a selected group of people who gather in a specified place
for social and recreational needs that are provided through professional management.
The club is private because not just anyone can join or enter. You must be a member. That
means you will probably pay dues or membership fees.

4.2.2 Semi Private Club
A semi private club is a club that sells memberships, yet also allows non-members

to book tee times. The lines between the membership and the public access can get a bit
blurred at a semi private club. Typically, there are restricted times when only the
members can play. In some cities you also have the choice of a semi-private course. This
is a hybrid that, while open to the public, also offers a membership for perks not available
to everyone. The fees will be higher than a strictly public course but those charges usually
go toward maintenance and operations. Generally, they have less traffic than a public,
municipal course. They also have practice areas, offer lessons and other amenities. They
are more likely to have a restaurant than just a snack bar.

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4.2.3 Public Club
Public club is a club that is open to anyone. People pay a fee for the opportunity

but there is no membership requirement. They can be funded by a municipality (city,
etc.) or privately owned. These are nice because the fees are inexpensive. Also, if you are
able to play during what are commonly work hours, the tee times are pretty open. People
can check with the facility about whether they can book a slot. They are very
accommodating to all levels of occupation and frequently have no minimum number of
occupations. It also offers a more relaxed atmosphere.

4.2.4 Sport Club
A Sport Club is defined as a registered student organization that exists to promote

and develop interest in a particular sport or physical activity. A club's focus may be
recreational, instructional, competitive, or a combination of these types of activities
based on its constitution.

4.2.5 Health Club
Health club is more similar to a fitness center than a gym. The focus is on the

whole-body wellness rather than just physical fitness. In fact, every high-end gym and
fitness center can be classified as a health center, due to the variety of amenities. Health
clubs also offer various services to help members to meet their fitness goals. A health club
spa brings fitness and spa into one space. Facilities will often include a large gym or fitness
space, regular classes as well as the usual wet and thermal spa facilities. Most will offer a
range of memberships alongside their spa days or breaks.

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4.3 CLUB MEMBERSHIP IN RESORT MANAGEMENT

Table 4.1: Club Membership in Resort Management

Num. Club membership Details
1. An associate
membership Also known as a nonresident membership, applies to out-of-
state members that desire to use the club on a seasonal (e.g.,
infrequent) basis. Due to a lower usage pattern, this type of
club member pays lowered initiation fees and monthly dues
as set forth in the club’s bylaws.

2. A clergy membership Is offered to local clergy. Under a clergy membership the
member does not have voting rights or hold office. In most
cases this type of membership is associated with no
initiation fees and a lowered dues structure.

3. A founder Applies to an individual or individuals that provided the
membership funds that established the club. Naturally by this definition
there are very few individuals that would fall into this
classification. The granting of a founding membership must
be in accordance with the club’s bylaws. A founding member
has voting rights relative to club operations, and they pay
dues (monthly or annual).

4. Golf membership Some clubs offer a golf membership for individuals who
want nothing more than to use the golf course facilities of
the club. For many private clubs the mere presence of full
golf facilities is a major attractor for local residents either
located near or within the immediate community. The

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preference of golf-related activities cannot be discounted
based on the notion that a golf member often does not have
access to clubhouse services (e.g., food and beverage
services). There are initiation fees and monthly fees that
correspond with this classification.

5. Honorary Are offered to individuals that are respected leaders in the
membership community. The primary purpose of offering an honorary
membership is an act of goodwill. Members that fall in this
category may be entitled to lower dues but with restricted
voting rights.

6. A junior membership Applies to individuals who are under a specified age as noted
in the club’s bylaws. This classification only applies to the
children of club members. A junior membership plays an
important role in maintaining a constant stream of interest
within those families that have been loyal members.
Therefore, the junior membership is primarily a marketing
tool to maintain a certain membership level. Individuals
holding a junior membership do not have voting rights
relative to club operations.

7. A regular membership Within an equity club means that members pay an initiation
fee to join a club of preference with either none or at least a

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partial part of the initiation fee being refunded upon the
member’s separation from the club.

In addition, there are monthly dues (on top of initiation fees)
that are required as part of membership. The regular
member has full access to the clubhouse and all recreational
services offered by the club. This type of membership is
influential because the member exercises voting rights
relative to club conduct.

8. A senior membership Is available to individuals that have been members for a
specified number of years and have reached a certain age. A
senior membership is a sign of respect to members who
have stayed loyal to the club for a number of years. There
are monthly dues for this type of membership; however they
are at a reduced rate in comparison to a regular
membership.

9. The social Classification appeals to those individuals who seek out
membership social functions within the club while not desiring to use
recreational services (i.e., golf course, tennis, racquet, etc.).
This type of member is commonly restricted to using the
services offered within the clubhouse, which basically means
that the social member is not entitled to use the recreational
services offered at the club.Given that the social member is
not entitled to use full club services, the initiation fees and
monthly dues that apply to this membership category are
less than that for ‘regular’ membership.

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4.4 SIGNIFICANCE OF CLUB MEMBERSHIP TO RESORT OPERATOR

What are the roles of a resort operator?
The main goal or function of a resort operator is to organize the services being
provided to the customer, such as transportation and accommodations.

The importance of club membership to resort operator.

a) Can help spark economic growth in areas of high demand.
Countries that are more inclined to tourism get a wealth influx from visitors who
come and spend money on resorts, food, souvenirs and activities.

b) Gaining the new perspective
Venturing to a new landscape with new people can teach someone more than any
picture book or movie could teach. To engage in a different atmosphere can
change your whole perspective of the world and open your eyes to how different
life is in places far from your hometown.

c) Can protect the environment
Operators have a corporate social responsibility to provide sustainable tour
packages. Sustainability does not have to come at the expense of an amazing trip,
a tour operator can plan in the customer’s and the world’s best interests.

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What Club Get Back from Customer?
● From a club perspective, the development of these three membership-
boosting factors can translate into a more sustainable club in the future.
● From a sporting angle, attracting the most focused and dedicated players
will improve the overall quality of your teams. Better teams means more
potential for success, a factor which plays directly into a strong club
culture.
● Many succeed with years of dedicated service to your local community and
you'll soon be attracting local talent and parents who want to see their
child blossom at a club they can trust.
● Ultimately, developing these strong membership draws brings one thing
every club needs – financial security. Members turn up to your club every
week to spend their hard-earned cash. Without their consistent financial
support, your club would be unable to continue serving the community
both now and in the future (Inbakaran & Jackson, 2005).

Benefit of guest activity program
1. Freedom
2. Perceived competence
3. Intrinsic motivation
4. Locus of control
5. Positive Effect

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4.5 CLASSIFY BENEFITS OF CLUB MEMBERSHIP TO CUSTOMER

What is customer membership

● Customer membership programs and rebate programs are initiatives sponsored by
retailers and/or third parties that provide benefits to identified customers. The customer
membership programs involve registering consumers and, optionally charging them a fee
to receive special rewards.

Benefit of club membership

Being a member of a club helps you to make new friends, stay busy, and learn new things.
When you've recently relocated to a new place, it's an excellent opportunity to meet new
people. Here are a few of the advantages of joining a club that you might enjoy.

a) New Friends

One of the best benefits of joining a club is that you can make a lot of new friends. Clubs
have a considerable number of members, so you're bound to hit it off with some of them.

b) Increase Knowledge

If you want to get into a new activity, joining a club gives you the opportunity to learn a
lot about the subject. Let's say you're interested in gardening, but have no idea about
where to start

c) Fitness

Joining a sports club is a brilliant way to improve your fitness levels. Working out on your
own can leave you unmotivated, and it's easy to talk yourself into not going out for a run.

d) Discounts

One of the benefits of joining a club is that the club often arranges discounts for its
members. These can cover everything from cultural activities to special rates if you shop

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at local businesses. Discounts are also often available for items that you need for the
club's activities.

e) NETWORKING

Finally, clubs offer an excellent opportunity for networking, both on a business and social
scale. Friends you make there will introduce you to other people that they know you may
even meet your partner this way.

A. What is equity membership

The country club or community requires equity membership or mandatory equity
membership to join. Most fees are paid only once when you buy a property, and you may
be able to recoup part of them when you sell it. Additional costs may apply for golf or
social memberships.

Equity membership

● you will be eligible for a refund should you wish to leave the club.
● Equity Memberships include the right to vote on major club decisions, and the

ability to govern.
● You are responsible for any assessments that may occur.
● Often times an Equity Membership will include a stock certificate or form of

security.
● You will have a resignation option, but you must continue to pay dues until your

membership has been filled.
● Buying Equity is like buying in the stock market - it can increase or decrease in

value.

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B. What is non-equity membership
Non-equity membership means that the club is owned and operated by an entity other
than the members. The owner may be the developer, a professional firm, or another
party. Thus, members are not involved in the club's operation; they pay their fees and
enjoy the lifestyle.
Non-Equity membership
● No voting rights.
● No certificate of ownership.
● Generally, not obligated for assessments (but I have seen some cases where an
assessment took place to Non-Equity members.)

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REVIEW QUESTION
Form a group

• Create your own club based of the types of club that has been learnt
• In your discussion:
• Name your club with attractive way.
• State the vision and mission of the club.
• Explain the membership in your club.
• List down the facilities and specialties in your club.

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