ATDC_Annual_Achievement_Report_2018

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Tourism has developed into one of the world’s largest industries and
a major engine for economic growth and employment generation
in most parts of the world. It gives me immense pleasure to inform
you that the ATDC Ltd has played a pivotal role for a steady growth
of tourists, both in terms of foreign tourist arrivals and domestic
travelers.

I know that there are tough challenges ahead and it needs in
many cases, change of mindset but we as a team excel during
difficult times and rise to challenges. I also thank all members of
the Corporation for their focus on dissemination of information,
as it helps to enhance transparency and accountability and put
their best foot forward and leave no stone unturned in ensuring
that “Awesome Assam” gets its rightful place as a leading tourism
destination in the world.

The Tourism Department, Government of Assam is encouraging
innovativeness and resilience of the industry by providing policy,
direction and promotional support through its various schemes
and policies.

I acknowledge that we work in very close synergy with all
stakeholders in the Travel, Tour and Hospitality Industry and it
is this synergy which has enabled the state to unceasingly strive
for improving its level of hospitality to visitors in the true spirit of
“Atithidevo Bhava”.

I extend my heartiest compliments to all the Employees of the
Corporation and take this opportunity to thank all the stakeholders
in Tourism, Trade and Hospitality Industry for their continuous
support and commitment to the cause of growth of tourism in
Assam.
Regards,

Bhaskar Jyoti Baruah
General Manager

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1. Introduction and Overview: It is expected that once the Homestays are fully
operational the economy of the ruralmasses will
1.1 Tourism has gained momentum as a potent improve and the unemployed people of the rural
engine for inclusive socio- economic development. areas will get job to earn their livelihood.
It has become one of the important sectors for
Assam and in a short span of time the state has 1.4 At present the tourist season is considered
witnessed stable growth in this sector. The from November to April only. In order to promote
geographical biodiversity and different species Assam as 365 days destination it was necessary
of flora and fauna, magnificent and panoramic to explore uniquetourism products to attract
natural beauty, rich cultural heritage,inherent tourists during the lean season. Niche tourism
hospitality of its people has contributed for the products like Adventure, Golf, Meeting Incentives
steady growth in the tourism sector during thelast Conferences and Exhibitions, Eco-Tourism and
year. Film Tourism whichhave been identified in the
Tourism Policy of Assam, 2018.
1.2 The year 2017-18 witnessed a sublime
growth of foreign and domestic tourist 2.0 Assam Tourism Development Corporation
respectively with respect to 2016-17. It is pertinent and its functions:
to mention here that the number of touristvisiting
Assam is less during the Monsoon season. To help 2.1 The Assam Tourism Development
Assam grow as 365 days touristdestination,the Corporation Ltd. was incorporated on the 9th
state has made endeavour to promote “Monsoon June, 1988 and registered under the Companies
Tourism” to boost the Tourism sector. In addition, Act, 1956 Vide No.- 02-03006 of 1988-89 with
aggressive campaign has been undertaken both in an Authorised share Capital of Rs. 100.00 lakh
the National and International Forum to market divided into 100000 (One Lakh) equity shares
the tourist destinations of the state. of Rs. 100/- (Rupees Hundred) each. The Paid –
Up share Capital at the time of its incorporation
1.3 Development of quality tourism was Rs. 24.00 lakh, paid by the Govt. of Assam.
infrastructure at tourist destinations and circuit The Tourism Department, Govt. of Assam has
is important for unimpeded growth of tourism promoted and set up the Corporation which
sector. ATDC Ltd has taken up numerous acts as an implementing agency for growth
projects from funding agencies – both Central and Development of Tourism in Assam. ATDC
Government, State Government, NEC etc. as has played a committed and pivotal social role
well as from its own resources to meet the gap of in the development of Tourism infrastructure
rapid demand offacilities . As mentioned above, in backward areas, thereby trying to promote
the project of the magnitude of over Rs. 9835.54 regional balance in the state. With the changing
lakh such as Development of Tezpur-Majuli- economic and business scenario, the corporation
Sivasagar as Heritage Circuit in Assam under the is in the process of strengthening all business
scheme Swadesh Darshan to small projects such verticals to increase its turnover and profitability
as Amar Alohi -Homestays, Livelihoods at Majuli and to position ATDC as one stop solution for
and Chandubi, Punya DhamYatra etc are being travel, tourism and hospitality needs.
implemented to benefit to different sections of the
population and tap all sources of tourism potential. 2.2 The present organisational set up at the
The outcome of the Livelihood linked Tourism corporate level comprises of Chairperson, Vice
Schemes, Amar Alohi schemes is very effective Chairman, Managing Director, and General
since the rural masses are directly involved in Manager. The Board of Directors of ATDC Ltd
implementation and operation of such schemes. Comprises of *************************

2.3 Network of ATDC Ltd. Services

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The present network of services operated by 14. Titabor Tourist Lodge 1-VIP suite, 3-double bedded
ATDC Ltd properties consists of Prashanti Tourist rooms, kitchen & dinning
Lodges Guwahati, Nagoan, Tezpur, Kaziranga 15. Tourist Facilities at 8- guest rooms, one suite, lobby,
National Park, Pobitora Wildlife Sanctuary, Sarthebari reception
Jorhat and Silchar. Besides it has Guest houses at
Kamakhya Temple, Cottages at Kaziranga. 16. Prashaanti Tourist Lodge 7-standard rooms, 3-deluxe rooms,
at Sidheswar Temple, reception & lounge, kitchen
2.4 Subsidiary Properties Thandapur, Panchgram, 3- cottages, restaurant block
Hailakandi restaurant block, rest hall – 2nos
In addition to the properties manned of double bedded rooms, ticket
by the ATDC Officials, the Corporation also has 17. Tourist Lodge at counter with boat house
Subsidiary properties that are run on a Joint Hailakandi 8-ethnic cottages, restaurant with
Venture with the aim to optimize community kitchen, parking area, etc
based participation and achieve synergy. 18. Hajo Tourism Project
3- twin cottages
Tourist Lodges / Guest Houses 19. Tourism Project at
Samaguri 5-twin cottages with 10 double
Sl. Name of the project Facilities bedded rooms, restaurant block
No. 20. JupuriGhar (Huts) at 4 rooms, restaurant block,
Kaziranga reception
1. Wayside Restaurant & VIP room, lounge & conference
Guest House at Nalbari hall & 4 general bed room 21. Twin Cottages at
JupuriGhar, Kaziranga
2. Bordoishila Restaurant, Restaurant
Nalbari 22. Prashaanti Cottage at
Kaziranga
3. Bhalukpong Tourism 6- double bedded rooms, reception,
Project kitchen & dinning 23. Prashaanti Cottages at
Bhalukpung

24. Pilgrim Cottage at
Nabagrah.

25. Tourist Complex at
Gogamukh

4. Orang Tourism Project one cottage, 8- double bedded Wayside Amenities/ Resaurants
rooms

5. BarpetaYatriniwas Reception, restaurant, 3-double Sl. Name of the Facilities
bedded rooms, 2 dormitories
No project
6. Tourist Lodge at Sadiya 4 - double bedded rooms, a
reception room and a kitchen 1. Wayside amenity centre at i.) Liquor Shop & Bar

7. Tourist Lodge at Golaghat 6-guest rooms, one suite, lounge Jakhalabandha Restaurant ii.) Cottage (one)
with reception, office room, etc
and Dhaba

8. Yatriniwas at Lalita-Kanta, 7- double bedded rooms 2. Wayside Restaurant at Ka-
Kamakhya ziranga (Rhiniorica)

9. Tourist Lodge at Dhubri Restaurant, bar, 1 VIP guest room, 3. Wayside Amenity Centre at Restaurant block, 2 guest rooms
4 guest rooms, dormitory & one
lounge BiswanathChariali with attached toilet & bath

10. Guest House at Barpeta 8 – double bedded rooms with 4. Wayside Amenity Center at
Road kitchen & dinning Moran

11. Prashaanti Cottages at 6-cottages, kitchen * dinning 5. Prashaanti Restaurant,
Potasali,Bhalukpung. Rajmai

6. Sibsagar Wayside Amenity

12. Heritage & Eco Tourism Reception,restaurant,auditorium, 7. Digboi Wayside Amenity 2 – double bedded rooms
Project at Majuli, community centre, 2 cluster
Kamalabari. cottages with 8 double bedded 8. Wayside Facility at Ka-
rooms, cottage for disabled with 3 lain
double bedded rooms, dormitory
with 5 bedded room 9. Wayside Amenity Centre at Dhaba-cum-restaurant, toilet

Amoni, Nagaon. block, car parking

13. Tourist Lodge at 7- double bedded rooms with 10. Wayside Amenity Centre at
Karimganj kitchen &dinning hall. North Salmara

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11. Wayside Amenity Centre at 3.1 Pattern of Shareholding
Rangia
The pattern of shareholding (as on 31.03.2018) is
12. Wayside Amenity Centre at illustrated below:-
Gohpur
Sl. No. Year of Allot- No. of Rate Amount
13. Wayside Amenity Centre at 1. Allotment ted to Shares (Rs.) (Rs)
Bagaribari, Dhubri 2. 1988 – 89 23,99,900.00
3. Secretary 23999 100/-
14. Wayside Amenity Centre at 4. 1988 – 89 Tourism, 100.00
Khowang, Dibrugarh Govt. of
Total 2001-02 Assam. 10,00,000.00
15. Wayside Amenties at Biswa-
nathGhat. 2004 -05 Secretary 1 100/- 5,00,000.00
Finance,
16. Wayside amenities Centre Govt. of 39,00,000.00
at Jagiroad Assam

17. Wayside amenity centre at Secretary 10000 100/-
Bokakhat Tourism,
Govt. of
18. Rowta Wayside Amenity Assam.
Centre

19. Dighalipukhuri Restau-
rant

Secretary 500 100/-
Tourism,
Parks under ATDC Ltd. Govt. of
Assam.
Sl. Name of the Parks
No 39000 100/-

1. Sukreswar Ghat Park Restaurant, sitting benches, kiosk

2. River front Park at Uzan- Restaurant, sitting benches 3.2 Profit/Loss of the Corporation
bazar (West Part)

3. River front Park at Uzan- Profits
bazar (East Part)
Sl. Year Before Tax After Tax
No.
4. Kaliabhomora Island 2-cottages, restaurant, office cum

Tourist Recreation Park, reception counter, staff quarter, wa- 1. 2015 -16 3,56,39,437/- 2,37,11,859/-

Nagaon ter pool, sitting benches 2. 2016 -17 2,24,79,468/- 1,51,05,815/-

5. Bir Lachit Park at Jaluk- 3 01-04-2017 to 3,29,98,000/- ( approx.) unaudited
bari 28-02-2018

6. Tourist facilities at Chap- 8-resting shed, 31-sitting benches,

anala picnic spot 2-toilet blocks 4.0 Infrastructural Development:

3.0 Financial Performance ATDC Ltd. being the implementing agency
of the Tourism Department, Government of
With the declaration of Tourism sector as an Assam, the projects sanctioned for infrastructure
Industry, the financial performance of the development in order to facilitate the tourists
Corporation for the last two years is tabulated at different destinations are illustrated below.
below: The Corporation takes pride in the pride in the
fact that except for the schemes proposed under
Capital Structure RIDF (which were rejected by NABARD) and one
scheme -Raja Maidam at Teok (which could not
Authorized Capital 2016 -17 ( in lakhs) 2017 -18 ( in lakhs) be implemented on account of non-availability of
Paid up Capital 100.00 100.00 land, funds budgeted during 2017-18 were utilised
Capital Grants for schemes 24.00 39.00 fully.
24660.16 28201.87

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Sl. Name of the scheme Project Component details Sanction cost Status
No. location (Rs. in lakh)
1. Development of existing 3 No. of foot Work is in progress
1 Development of Kamakhya Temple Kamakhya track to Kamakhya Temple from foothill 3397.61 and likely to be
and Pilgrimage Destination in and (out of 11 aprox. 4.4 km. being completed by
around Guwahati under PRASAD September, 2019
upgraded)
2. Queue complex Development.
3. Construction of Clock room.
4. Baby Care and Senior Citizen Rest
Centre.
5. Replacement of Kota with stone Flooring

around Temple Complex
6. Illumination of Temple.
7. Public Toilets in different locations with

bathing facilities.
8. Multistoried vendor haat including car
parking (Parking 150 car)
9. Installation of CC TV system
10. Installation of fire fighting system.
11. Ambubachi Mela Ground Development
12. Development of Bhairavi Pond
13. Construction of View points
14. Sitting area in different places in foot
tract with toilet
15. Singages in different places

16. River transportation and Ghat
development in Brahmaputra

2 Manas-Pobitora-Nameri-Kaziranga- Manas National 1. Approach Road 3921.52 Work in progress.

Panidihing-Dibru Saikhowa wildlife Park 2. Parking
circuit in Assam under Swadesh 3. Log Hut complex
Darshan

4. Cafeteria
(at Basbari and Kolilabari)

5. Tourist Interpretation Centre

6. Handicraft Exhibition Centre

7. Watch Tower 6 no.

8. Camping site for Basbari, Mathanguri,
Mathanguri lower bungalow

9. Public toilet
10. Solar lighting (at 4 sites)
11. Platform for Elephant Safari
12. Nature trail
13. Signages

14. Solid Waste Collection Bins
15. Wayside Amenity centre at Nalbari

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Sl. Name of the scheme Project Component details Sanction cost Status
No. location (Rs. in lakh)

Pobitora 1. Log hut complex 1425.63 Work in progress.
Wildlife 2. Tourist Information Centre
Sanctuary 3. Gazebo

4. Approach Road

5. Cafeteria

6. Signages

7. Solid Waste Management

8. Landscaping

9. Parking

10. Watch Tower

11. Wayside Amenity Centre at Jagiroad

12. Public Toilet,

13. Solar Lighting

Nameri 1. Approach Road 608.28 Work in progress.

National Park 2. Landscaping

3. Watch Tower

4. Log hut at Eco camp

5. Signages

6. Solar Lighting

7. Public Toilet

8. Solid waste bin

9. Security fencing

Kaziranga 1. Cafeteria at Kuthori 863.48 Work in progress.

2. Log Hut 4 nos.

3. Parking area

4. Solid waste management

5. Public Toilet

6. Pathway Development at Aranya
complex

7. Watch Tower

8. Parking

9. Construction of Compound Wall

10. Handicraft Exhibition Centre at tourist
complex

11. Drainage

12. Nature trail

13. Signages

14. Angling platform

15. Solar lighting

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Sl. Name of the scheme Project Component details Sanction cost Status
No. location (Rs. in lakh)

Pani Dihing 1. Wayside Amenity Centre at Rajmai 392.58 Work in progress.
Bird Sanctuary 2. Approach road

3. Watch Tower

4. Parking

5. Public Toilet

6. Log hut at Pani Dihing

7. Solar lighting

5.0 Promotion & Publicity of Ambassador:
Assam:
1. Agency for Promotion and Publicity
5.1 TOURISM POLICY:
of Awesome Assam was finalized along with
A new tourism policy was unveiled in September
2017 that provides incentives and subsidies agency for Out-Of-Home Advertising and
to various investors for setting up tourism
infrastructure for any investment made between through them TV commercials were shot using
1.1.2018 to 31.12.2022.
Brand Ambassador Priyanka Chopra.
The Tourism Policy comprises of a film tourism
policy that seeks to incentivise shooting of films 2. Massive campaign was launched in India
in Assam. International production houses
like Ivanhoe production from the USA and UK and abroad from September 2017 through
films from London have shown keen interest
in production of movies shot in Assam. In Television channels and print media besides using
addition, Sri Venkatesh Films from Kolkata has
communicated with ATDC about its interest in promos in cinema halls and playing jingles over
this regard. Lauding the efforts by the Tourism
Department to promote Film Tourism in the state, FM radio across India. Outdoor advertising was
Shri. Subhas Ghai founder & Chairman , Mukta
Arts Lmited & Whistling Woods International done in select cities at airports etc for short
has shown their interest to set up an Integrated
Film & Media Education & Production Complex durations, since it is hugely expensive.
in Guwahati
3. Besides, there was massive campaign

launched via digital media that has resulted in

spectacular increase in views over channels like

YouTube etc. As on date more than 6

million views of Priyanka Chopras commercials

on YouTube have been recorded, making

it the single most viewed tourism film in

India. On Hot star, the views have numbered in

excess of 2 million. Details of the campaign are

illustrated below:

ATDC has also supported Purple Pebble RADIO CAMPAIGN
Productions from Mumbai by providing
accommodation and conveyance at discounted Sl.No Radio Channels Cities Covered Remarks
rates during shooting of its production of Bhonga 1.
Khirki -a film directed by Jahnu Barua that will 93.5 Red FM, 92.7 Ahmedabad, Indore, 8 weeks
also be dubbed in Hindi and is expected to be Big FM, 95 FM Jabalpur, Jaipur, campaign -
released in October 2018. Radio Mirchi Kanpur, Nagpur, Started from
Pune, Baroda, 24th January,
5.2 Awesome Assam Campaign of Brand Bhopal, Bhubaneswar, 2018. Work
Chandigarh, Surat, completed
Jaipur, Patna,
Lucknow.

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CINEMA SCREENS: NEWS CHANNEL ( OUTSIDE ASSAM)

Sl.No Cinema Cities covered Remarks Sl.No. Channels Covered Cities Remarks
1. Halls
Bangalore, Chennai, Telecast on cinema 1. ETV Gujarati News, All India Completed.
PVR, Cinepo- Cochin, Hyderabad, Screens – on going.
lis, Inox Delhi, Mumbai, Coim- Started from March ETV Bangla News, ETV Duration – One Month
batore, Mangalore. last week. - On Bangla News, ETV Ra-
Going.
jasthan, Aaj Tak .

HOARDINGS (INDOOR)

TVC (INTERNATIONAL) Sl.No. Particulars Places Remarks

Sl.No Channels Covered Countries covered Remarks 1. Airport Publicity Kolkata, Delhi, Mumbai Work Completed
1.
BBC South Asia Feed, European Countries, HOARDINGS ( OUTDOOR)
BBC Europe Feed, India South Asian Coun-
Today Television, Aaj tries( Except Pakistan) Sl.No. Particulars Cities Remarks
Tak International.
1. Outdoor Kolkata, Delhi, Mumbai, Work completed
TVC (NATIONAL) Hoarding Jaipur

Sl. Channels covered Cities Remarks 4. The Priyanka Chopra TV commercial has
been shortlisted for awards at the ADFEST India
No. covered (The Oscars of Advertising) in 3 categories -Best
film, Best Cinematography and Best Original
1. Zee TV HD, Colors SD, All India Duration – 10 Music.

Sony TV, ABP News, NDTV weeks.

India, News 24, Zee News, (Started from 5. A documentary with famous Australian
News 18 India, NewsX, January 2nd week) Chef and Model Sarah Todd was sponsored
ABP Ananda (Regional), by Assam Tourism and telecast over Fox Life.
Telecast of the same film over National Geographic
Republic TV, NDTV 24 x7, On going Channel is scheduled on 14th April.
Times Now, CNN News 18,

Movies Now SD, Zee Studio

SD, Movies Now SD, Zee

Studio SD, History TV 18

SD, FYI TV 18, Discovery

Channel SD,TLC SD,Fox 6. World Tourism day was celebrated at
the state level in Guwahati and beneficiaries of
Life various schemes were given allotment letters.

TVC (INTERNATIONAL)

Sl. Channels Cities covered Remarks 7. Promotion of Assam Tourism was done
No. covered during the GST meeting, the Women’s World
Boxing Championship, the FIFA under-19 World
1. Fox Life Both National & Domestic – Telecast on Cup football, the Premier Badminton League, the
Guwahati International Film Festival, The Pravasi
International 24th March 2018 Bharatiya Divas in Singapore, the Global Investors’
Summit in Guwahati, Namami Brahmaputra and
Will telecast on 13th April Namami Barak, the India Today Conclave in
in National Geography. Guwahati etc.

NEWS CHANNEL (REGIONAL - ASSAM)

Sl.No Channels Covered Cities Remarks 8. Assam Tourism participated in various
events in India and abroad like in the World
1. News Live, Rang, Prag All India Completed. Tourism Mart London, Roadshows in Bhutan,
Dhaka, Ahmedabad, Kolkata etc besides marking
News, News 18 Assam, Duration – One Month
Assam Talks, Pratidin

Times, DY365.

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a presence at the Jaipur Literary Festival and North Eastern States in addition to 66 delegates
in Delhi under the Ek Bharat Shrestha Bharat from 26 countries participated in addition to
domestic buyers from India. A FAM trip was
initiative. organised for the international delegates and the
Domestic delegates. The Mart put the spotlight
on India’s “Act East Policy”, blossoming ties with
ASEAN and the larger East Asia region, home to
the world’s rapidly growing economies.

9. FAM trips were organised for a delegation from
Japan with the help of Air India Tokyo. Besides
tour operators from Bangladesh and from Gujarat
were invited for FAM trips to Assam at our
expense.

5.0 PROMOTION OF AMBUBACHI
MELA 2017:

Live Demonstrationon weaving

9. The 6th International Tourism Mart (

ITM) was organised in association with the North

- Eastern States from 5th - 7th December,

2017 in Guwahati Assam. Dr. JagdishMukhi,

Governor of Assam inaugurated the Mart in the

presence of the Hon’ble Chief Minister of Assam

Shri Sarbananda Sonowal, the Hon’ble Union

Minister of State Tourism (i/c) Shri K J.Alphons,

the Hon’ble Minister of Tourism, Government 1. During Ambubachi Mela 2017, hoardings
were installed in 121 famous temples across India
of Assam Dr. Himanta Biswa Sarmah, Union to promulgate about the Ambubachi festival. In
addition, a team of three motor cyclists travelled
Tourism Secretary Smt. Rashmi Verma and a host

of other dignitaries from Central Ministries and

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across India doing road shows and personally
inviting Chief Ministers and other VVIPs on behalf
of Chief Minister and Tourism Minister Assam to
the Mela. Huge promotional campaign
using jingles and videos and hoardings was done
across Assam and India.
2. The Neelachal Hills was decorated with
lights and signages were installed.
3. Renowned Katha Vachak Shri Daiviki
Nandan Thakur was invited to Guwahati for his
Pravarchan and the entire proceedings were
telecast live over Aastha, Divya channels etc.

7.0 LIVELIHOOD LINKED TOURISM
SCHEMES UNDERTAKEN BY THE ATDC
FROM ITS OWN RESOURCES:
ATDC launched sustainable eco-tourism projects
with focus on carbon free mobility in association
with an NGO Root Bridge Foundation in Majuli
and with another NGO in Chandubi. Under the
scheme, high end bicycles have been provided
to NGOs who in turn share the rentals from
the bicycles with beneficiaries from the local
community. Bicycle cafes have been set up and
story-telling is a part of the cycling package. This
scheme has been very well received by tourists.

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3. Manas National Park 4

4. Dibru - Saikhowa 2

5. Nameri 1

Subsidy amount to be given to the beneficiaries
is 8.00 lakhs – 10.00 lakhs. The beneficiaries have
completed the final stage of training and have
opened Joint Bank accounts with ATDC Officials
who will monitor the progress of the scheme and
release the subsidy accordingly.

9.0 PUNYADHAM YATRA SCHEME

8.0 AAMAAR AALOHI’ - RURAL Punyadham Yatra is a pilgrimage scheme for the
HOMESTAY SCHEME senior citizens, under which pilgrims are taken
on conducted tours to Vrindavan, Puri, Ajmer,
The objective of the scheme is to offer a new Vaishno Devi in air conditioned buses and trains
dimension and thrust to the Rural Homestay wherever necessary and accommodation is
Facilities in the State of Assam and create self- provided in air conditioned Hotels/ Guest Houses
employment opportunities for educated youths at Government expense. In addition a lump-sum
in rural and semi-urban areas in potential tourist amount is paid to each beneficiary to meet the
destinations. The incentives / financial assistance contingent expenditure. In the current financial
under the scheme is to provide Assistance upto year the Govt. of Assam has accorded sanction
80% of the project cost for either: Assam Type of Rs. 500.00 lakh for the scheme. The details of
cottage or Stilted Assam type Cottage. The the pilgrims who have so far benefited under the
remaining fund (20% of project cost) will have Punyadham Scheme 2017 – 18 are as follows:
to be arranged from bank or such other sources
by the beneficiaries. . The Govt. of Assam has Sl.No Place of Pilgrimage Total No. of pilgrims
accorded sanction of Rs. 300.00 lakh in the current Tour
financial year to implement the scheme
1. Vrindaban 996
2. Ajmer 171
3. Puri 583
4. VaishnoDevi 183
Total 1933

The scheme will be withdrawn for three months
due to the intense heat during the summers and
shall continue from August when the climate will
be conducive for the senior citizens to travel.

In the 1st phase the following destinations were 10.00 Land Bank:
covered:
In order to attract private investors to the state,
Sl. No. Destinations Total Beneficiaries the Assam Tourism Dev. Corpn. Ltd. has initiated
1. Kaziranga National 8 steps for creating a land bank to facilitate the
Park private investors to develop infrastructure facilities
2. Majuli 12 related to tourism. In addition to the illustrated

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land bank below, the corporation also has a list of
private land banks wherein the private individuals
have shown their interest in investing in tourism
activities in a Joint Venture/PPP module.

DISTRICT LOCATION AREA (In Bigha)
DIBRUGARH 15
GOLAGHAT 1. Jaipur ,Naharkatia 6

1. Kaziranga 4
(Brahmaputra
Ashoka)

2. Kaziranga (Opposite
Jupuri Complex)

KAMRUP (M) 1. Panikhaiti, 180
Chandrapur
20
NAGAON 1. Kaliabhumura 13
SONITPUR 2.5
1. Lokhra, Chariduar 3
(Nameri N.P.)

2. Heritage Bunglow
Chariduar

TINSUKIA 3. Kalibari, Tezpur 10
1. Bezaltoli, Rangagora

UDALGURI 2. Near Dhala Sadiya 50 11.2 MICE Tourism
Bridge (proposed 3
to DC) The year 2017 – 18 the Government of
Assam organised a number of Conferences,
1. Rowta Meetings such as GST, GIS, ITM etc. The
participants of these events were from the different
2. Bhairabkunda 3 parts of the globe. It was observed that of the
various forms of tourism that exists in the globe,
11.00 Niche Tourism Meetings Incentives, Conferences Exhibition
(MICE) is the one which has shown the maximum
In order to overcome the aspect of seasonality potential across the globe. The Corporation left no
and promote the state as a 365 days destination, stone unturned by representing the State as one
initiatives has been undertaken by the Corporation of the important destinations’ for MICE Tourism
to promote Niche products of the state. by hosting gala dinner/ events promulgating the
culture, cuisine on a river island in collaboration
11.01 Golf and Tea Tourism with Alfresco Grand.

Recognizing the potential to develop Golf and 12.00 Red River Tours & Travels - Travel
Tea as a niche tourism product for attracting both Desk of ATDC
International and domestic tourists, ATDC Ltd in
collaboration with Bengal Chamber of Commerce Red River Tours & Travels is a registered trademark
and Industry, Government of India organised a travel agency of the Corporation and has been
Golf Tournament on 4th November, 2017 at the operating in Guwahati since 2012. The travel desk
Kaziranga Golf Resort, Jorhat to showcase the
picturesque tea estates, play golf and stroll the
country sides and rejuvenate oneself which is
once in a lifetime experience in comparison to the

humdrum lifestyle.

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is handled by a team of professionals dedicated to Corporation. In accordance with the provision
create a perfect experience for tourists. The services of Section 4 (I) (b) of this Act, the Corporation
provided by the travel desk include both regular has posted information and Guidelines on
well-known itineraries and tailor-made tours as various schemes, projects and programs being
per the guests’ preferences. It also compacts with implemented by it along with its organizational
some government scheme packages such as- Chief set-up, functions. Records and documents
minister Gyan Jyoti Scheme, Punyadham scheme, etc. have been uploaded in the website www.
IGNFA, Young India Diaspora programme etc. assamtourismonline.com under a distinct section
namely RTIA.
13.00 RTI, 2005
A total of 26 RTI applications were received during
In order to promote transparency and the period from 2017 -18 and suitable action has
accountability, the Right to Information Act (RTI been taken in a time bound manner.
Act), 2005 has already been implemented by the

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STATISTICAL DATA OF TOURISTS INFLOW TO GUWHAHTI FROM NOVEMBER,
2017 – MARCH, 2018

SOURCE: CRIMATRIX
AGE GROUP OF TOURISTS VSITING GUWAHATI

SOURCE: CRIMATRIX

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STATISTICS OF INTERNATIONAL TOURISTS VISITING GUWAHATI
SOURCE: CRIMATRIX

Global Investment

18

Jaipur Literary Festival

19