Ventura

February 2020
Issue No. 01

LESS HOUSE
& MORE

1

WHO?

Over the last decade, we have revitalized the
definition of a luxury furniture store and made
Ventura a destination that offers personalized
assistance to architects, interior designers, and
clients at all stages of the project, from concept
to execution. At Ventura, we endeavor to make the
experience a personal one, from the moment they
walk through the door, till we find a space in their home.
Making our clients feel welcomed and supporting them
at every step is what has distinguished our business.
Ventura is a confluence of brands which blend international
design with cutting-edge technology – designer furniture for
homes and workspaces. Europe’s top designer labels such as
Poliform, Ligne Roset, Gamma, Cattelan Italia, Prostoria, Tribu,
Kettal and others are showcased here. Ventura also contracts
and sources specific brands depending on client requirements.
An interaction with Ventura is nothing short of an experience
characterised by professionalism, attention to detail and novel
design ideas.
With over 30,000 sq feet of exquisite furniture display and interior design
ideas distributed over 4 showrooms in Bangalore and Hyderabad, Ventura
is the right address for those with a discerning palate for contemporary
furniture. Our founder Vishal, brings to the table his vast global experience
and international exposure to fairs and factories across Europe, ensuring his
clients get the very best of the world in India. Ventura is your one address
for the latest trends, complete solutions for homes and collaboration areas to
transform a space into a unique environment in line with your lifestyle.

2

VB IHSAHWANL A N I
FOUNDER

THE HEART
OF IT ALL

“In 2019, we followed an approach where we wanted to empower the organization and
reinforce it in order to support its original mission. The goal was clear and we had to power
through in the right direction - finding the perfect furniture fit for every home.
With a market and an economy that is continuously transforming, it is important to
understand and follow the changes that are taking place, including those related to the
taste and expectations of an ever more demanding clientele. We strive to offer customized
solutions and products that live up to those expectations.
2020 will see us involved in new and innovative commitments related to new trends and
collections, market expansions and beyond.”

3

NEW DECADE
NEW STORE

In its design and in turn in its philosophy, it represents a statement that even in the luxury market,
there is something for everyone. It stands to be an aspirational space where clients can better
envision outcomes and be excited to try new ideas while taking bold strides with colour palettes
and combinations they would otherwise feel intimated to try. “Safe and neutrals” are defined in
this showroom characterized by charcoal ceilings and wine, indigo, emerald as the wall colours.
Sliding panels with different backgrounds such as brick, wooden slats, cement, marble, etc. not
only make the showroom dynamic, but also give the client a taste of what their sofa or any other
furniture piece may look like in their home with these common wall treatments. Wispy white linen
curtains with light seeping through, create mystery and drama as they move from one setting to
another. The voluptuous arch element in the walls, show-windows and floor is a revival of classic
trends, bringing in a sense of quaintness to the space. But the paradox is that the space still
remains bold & provocative with its dim lighting, use of colours and sensual mood.
Ventura gives each client a personal experience and to assist at every stage of their home designing
process, irrespective of the scale or requirements. It is this experience they wish to take a few
notches higher with the new improved gallery - ensuring that the outcome always goes beyond
the clients’ imagination.

4

We at Ventura believe in the fact that architects, builders, store owners of furniture and furnishings,
designers of fashion, interiors and products are the ones who can change the people’s perception
and tastes by showing them something novel. They are the chosen ones with the mandate to
change the landscape of any country. Hence, as connoisseurs of the finer things, we are here
to kindle that flame and bring to light new ideas. Most homeowners find comfort in beige and
brown, and we’re not here to tell them “don’t to do beige and brown”, but we’re here to show
them how to make beige and brown exciting, perhaps with a complimentary rug that will bring
beige to life! And for the ones with a little edge in them, we’ll do away with their fear of colours
and show them how different shades can be used together to create a unique setting in their
own home. The showroom design - bold and risqué - does this exactly and we promise there is
something for everyone!

5

POLIFORM

6

Poliform is one of the most significant industrial companies in the international furniture
sector with a worldwide presence through experience centers in the world’s main cities.
Their detailed collection includes systems and furnishing accessories for every area of ​t​he
house: kitchens, wardrobes, beds, sofas, coffee tables, bookcases and more.
They are a company that has achieved international acclaim while retaining its family
integrity.
Many prestigious designers and internationally renowned architects such as Rodolfo
Dordoni, Jean-Marie Massaud, Marcel Wanders , Carlo Colombo, Vincent Van Duysen,
Paolo Piva, Paola Navone, Studio Kairos, Roberto Barbieri, Roberto Lazzeroni have
collaborated with the company.

7

KETTAL

Kettal works with the most important names in the international design scene including Patricia Urquiola,
Ronan & Erwan Bouroullec, Rodolfo Dordoni, Doshi Levien, Hella Jongerlius, Jasper Morrison, Michel
Charlot or Emiliana Design studio, who collectively have contributed to what is a well rounded, innovative
and unique collection.
As a brand, it prides itself on European made quality with all of its products manufactured in the firm’s
plant in a small coastal town 45 km from Barcelona. The in-house manufacturing allows a close attention
to detail as well as the ability to customise to meet clients’ needs, making each piece of furniture unique
and exclusive.
Loyal to its philosophy of respect for the environment, uses eco-friendly paint. Almost all of Kettal’s furniture
paints are now 100% ecological and recyclable, and the wood used is protected under Perhutani certification.

8

PROSTORIA

Croatian brand Prostoria was created from the desire to communicate a love for aesthetics with detail
focused manufacturing. Established in 2010 in Zagreb by Tomislav Knezov, the brand possesses an
uncompromising approach to design and courage in innovation. Engaging experienced Austrian-
Croatian design collective Numen/ForUse together with design trio Grupa, Sanja Knezovic and
Redesign has resulted in an offering of product that is as unique as it is functional and innovative.
The statement Prostoria offering including Polygon, Oblique, Strain and the Up-Lift Sofa Bed, is
suitable for a variety of applications, both in residential and commercial settings.
Their vision is to create upholstered furniture that will enrich your everyday home interactions.
The form of their products thus follows its function, while they treat aesthetics as an essential
human need.

9

TRIBU

Tribù is a mix of contemporary elegance, distinctive purity and individual modernism that doesn’t
feel tired, even after years of enjoyment. The characteristically delicate detailing of Tribù modern
outdoor furniture denotes a finesse that can be compared to that of the finest interior furniture.
International designers are behind a large part of their collection. They select designers who
understand the Tribù style: simple lines with a unique sense of detail
They are passionate to make people forget their daily stress while relaxing in one of their many
exclusive pieces of design garden furniture. Every piece is a blend of quality, simplicity and
modern elegance. An extensive range of modern outdoor furniture, but also parasols and
outdoor accessories, will transform every terrace into a place where one can have a pleasant
time with family and friends.

10

CATTELAN ITALIA

Cattelan Italia’s core business has always been associated with a global pool of famous, experienced
and talented designers. Thus, new trends are set every year and clients are enticed by attractive
collections.
Cattelan Italia is where quality materials, attention to detail, Italian design and function find expression
in unique shapes that are 100% made in Italy. Tables, chairs, beds, sideboards, bookshelves, lighting
and more, all come together to bring an exquisite finish to all of the designs.

11

MOGG

Mogg was born after architect
Nicola Galbiati had the desire
to combine his framework
skills with his creative talents.
Curious by nature and
fascinated by futuristic design,
Nicola embarked on creating a
collection that was fun, trendy
and unique. Moggs’s clever
combination of architectural
skill and artistic imagination
has resulted in an exciting
collection of innovative pieces
that breathe fresh modernity
into any space. Graphic cuts,
mixed materials and versatile
designs characterize many of
the brands vast selection of
contemporary pieces.

The collection of Mogg
consists of sculptural pieces
that are trendy, unique, and
quirky. Interesting lines,
dynamic forms, varied
materials and attention to
the smallest details are the
characteristic features of
Mogg objects. Materials
such as wood, metal and
brass in combination, give
a touch of elegance to the
furnishings. The designs
are original yet functional
and blur the distinction
between art and design.

12

LONDONART

Londonart is contemporaneity
An international sight in an artisanal soul: a name
“Londonart” recalls the essence of art and design
through decoration. Every space can become
furniture thanks to a product that transforms
spaces by dressing up surfaces.
Londonart is practicality
A new concept of furniture that customises rooms
with a concrete offer that solves the empty spaces
problem by adapting itself to every situation.
Londonart is art
Patterns are wisely created by our designers:
artists, architects, illustrators, tattoo artists and
stylists who put ideas together with inspiration
and metropolitan mood to offer multiple
solutions and designs.

13

SABA ITALIA

The focus of Saba Italia has been on producing handcrafted designs that offer timeless
elegance with a luxurious feel.
All collections of sofas and armchairs by Saba possess a unique character and provide
comfort and relaxation given the ergonomic design and high quality materials. Saba offers a
vast range of fabrics and leathers that allows you to customize your product to fit your needs
of style and color and are also surprisingly suitable for masculine and feminine spaces.
Saba produces an eclectic collection of sofas, armchairs, beds, accessories and outdoor
pieces that are not only beautiful to look at but also practical.

14

GAMMA & DANDY

As one of Italy’s most prestigious manufacturers, Gamma Arredamenti produces and handcrafts some of
the finest modern leather furniture with precision and unsurpassed quality.
For over 40 years, Gamma has been following 2 principles: Continuous research and innovation, without
ever forgetting traditional values and a clear vision of the present and an eye on the future. Gamma’s
guiding philosophy is visible through every sofa, sectional, and chair they create. From the earliest stages
of a design’s inception to processing the raw wood, which will form the structures of Gamma’s sofas, chairs,
and sectionals, to its assembly via selecting superior leathers from Italy and Northern Europe, wherein they
are “marked out” and cut to obtain and showcase the utmost quality. Lastly the final stages of sewing and
upholstering, which require the skills and keen eye of a talented craftsman.

15

LIGNE ROSET

Known for its artful collaborations with both established and up-and-coming talents in contemporary
design, Ligne Roset offers consumers an entire lifestyle in which to live both boldly and beautifully
via its furniture collections and complementary decorative accessories, lighting, rugs, textiles and
occasional items.
An additional distinguishing point of difference that sets Ligne Roset apart from other manufacturers
is its tradition of investing in dynamic designer collaborations with the award winning Didier Gomez,
Pascal Mourgue, Peter Maly, Pierre Paulin, Inga Sempé and the Bouroullec brothers, among others.
The brand’s consistent commitment to excellence has been internationally recognized and most
recently symbolized by consecutively winning the Red Dot “Best of the Best” award, along with
numerous VIA awards. Matching its deeply-held belief in design with investment and technical
innovation, Ligne Roset has grown from a small business to a multinational company
Creativity is a key value of the Ligne Roset brand: if a new product demands new materials or
productions methods, the company will simply acquire them.
Ligne Roset’s products are developed at the Briord, France factory where quality control is ensured
from start to completion. Ligne Roset is stamped on each product, an external symbol of perfection.

16

Residence at Four Seasons
Architect: Vinita Chaitanya
Location: Bangalore

PROJECTS
RECAP

Residence at Pebble Bay
Architect: Praxis Inc.
Location: Bangalore

17

Project Name: Kowdiar Villa
Architect: Cadence Architects
Location: Trivandrum

Project Name: Azalea
Architect: FADD Studio
Location: Bangalore

18

TÊTE À TÊTE

VINITA CHAITANYA, PRISM
Customisation will be a very important part of decorating trends. I
have been doing a lot in this area personally, with our finishes but I
see this being more relevant with our luxury products and furniture.
Clients expect small details and flourishes which make them feel
special.
In a few of my luxury projects last year I worked with Ventura. The
team is enthusiastic and knowledgeable. My projects were mainly
with brands such as Poliform, B&B Italia, Minotti, Cattelan Italia and
Colours - finishes and design details were all customised to my project
requirements. Delivery and installation were professional.
I know that Vishal has a large number of interesting brands which
he showcases and this gives me some amazing choices and loads of
inspiration to build from.
Currently, we designed and detailed one of the largest wardrobe
spaces ever in Bangalore for a beautiful farmhouse space and I’m
looking forward to the completed vision soon.

RAJESH SHIVARAM, TECHNOARCHITECTURE
The desire to respect the environment, the search for harmony in life
and mutual support will replace the wasteful consumerism for 2020.
The eccentric, bold colours and projects will be superseded by a
reasonbly modest, practical and environmental friendly design.
“God is in the details” - I have been following this mantra for the longest
time in my life/career that helped give an extra edge to my designs
and interiors. It’s always a great pleasure working with Ventura as they
are one of the best showrooms in town with the largest collection of
furniture and kitchens in addition to being throughly aware of the
present trends in design and interiors. Their teamwork and technical
know-how are widely appreciated.
Apart from being a great friend and personally knowing Vishal is
an asset to me and he makes sure the deliveries are on time and
satisfactory.I love all the brands that Ventura is associated with and
will surely recommend them for many more years to come.

19

FARAH AHMED & DHAVAL SHELLUGAR, FADD STUDIO
In 2020, we see colour blocking and monochromatism being
used in a big way.
By colour blocking, we mean using solid textures (like veneers
or cement finishes or even tone on busy stones) or colours (like
paint or solid wallpapers)against each other. Whether it’s two
adjacent walls in two colours or shapes on one wall in different
colour: texture combination or high contrast between a colour
block on a floor against another on a wall without any pattern,
we are starting to see some of this bold geometric aesthetic.
White walls And marble floorings are getting redundant and so
we expect other textures, colours and materials to come in the
forefront and redefine luxury.  Here is where a monochromatic
sensibility comes in. Take these new and and interesting material
and textures and elements of furniture in the same colours
and put them against each other so one can fully appreciate
the colour in all its glory. Wall, floor, celing, and furniture to be
treated in the same colour.
Ventura takes cues from upcoming trends and uses them without
hesitation; be it the store design or even the furniture selection
itself which is primarily made up of solid colours playing off
each other. Needless to say, the store philosophy is to evolve as
trends are set.
GOPA MENON, PRAXIS INC.
Well-crafted objects complement their
surroundings and are an integral part of the
visual character of the space. Sometimes, from
being a part of the story, they become the story.
However lately, we see furniture being treated
more and more like fast fashion. Our modern
lifestyle has a short attention span, seeks instant
gratification and frequent change.
While the trends are fairly short-lived due to social
media and travel, designers in collaboration
with their patrons are continuously pushing the
limits and coming up with unique, bold and
experimental design solutions.
Praxis sees Ventura continuously catering to
discerning clients looking to make a meaningful
connection with their space and the objects they
surround themselves with, creating connections
that last.

20

VENTURA PICKS FOR 2020

Desdemone from Ligne Roset
The Desdémone bed beautifully reflects the trend for a variety of uses, unencumbered by objects.
In a way, the bed becomes the centre of the universe. The bed is a cocoon: it brings protection
and serenity, becoming the ideal refuge for a perfect night’s sleep.

Metrica from Mogg
Metrica is a wall metal bookcase with glass
shelves designed by CtrlZak for the brand Mogg,
made of iron rod and finished in Burnished or
Titanium color and with included crystal shelves
in bronze or green stopsol.

New York Suite from Saba Italia
The new New York collection designs by Sergio
Bicego still retain a contemporary soul and
timeless spirit. The quilted cushions hint at a
retro elegance and a nostalgic atmosphere yet
the whole design is futuristic.

21

Escape from Gamma
The idea behind this leather modular sofa stems from an overwhelming desire for out-of-the-box
creativity and an unconventional lifestyle. A leather sofa that is almost suspended in air.
Stratos Keramik from Cattelan Italia
The Stratos Keramik Dining Table pairs a
striking Black, Titanium or Graphite embossed
lacquered steel feature base with a stylish
Ceramic Top. Available in a range of Ceramic
finishes and various Rectangular or Barrel
shaped size options.

22

OUR
TEAM

23

“Your home should tell the
story of who you are, and be a
collection of what you love.”

- Nate Berkus

[email protected] Stores located in:
www.venturainteriors.com/poliform
poliformblr | venturaliveluxury Bangalore : +91 80409 66200 | +91 95904 11119
poliform.southindia | ventura_gallery Prestige Nebula II, 144, Infantry Road,
Bengaluru, Karnataka - 560001
24 Hyderabad: +91 40422 12368 | +91 95150 50760
#B26, Road no 92, Jubilee Hills, Near Starbucks,
Film Nagar, Hyderabad - 500033