Generate leads for your ecommerce brand by using Whatsapp chatbot

Generate leads for your ecommerce brand by using Whatsapp chatbot

WhatsApp is the world’s largest messaging platform and has more than 2 billion monthly active users.
This messaging platform is being leveraged by multiple industries across the world now, including
ecommerce. Whatsapp chatbot, in particular, is used by ecommerce brands in their customer service
tasks, and it often plays a role in converting leads into paying customers. These chatbots majorly help
ecommerce brands in:

• Trust building among customers to improve brand loyalty
• Real-time communication with customers while providing personalized support
• Establishment of a secure platform that facitates communication between businesses and

customers
Whatsapp API has quite dynamic use cases for ecommerce business, lead generation being among the
most important ones. After all, lead generation is the first part of the sales funnel. Having a larger top-
of-the-funnel will provide your sales team more resources to work with, as well as more people to sell
to. By using WhatsApp Chatbots, you can get customers to give you their details by adding a click-to-
chat link on your advertising or marketing offerings present on your website, app, social media and so
on. As the customer sends you a message, you will automatically get their name and phone number. The
WhatsApp bot can subsequently be used to ask for more details like email ID or location. As the
customer texts you via this platform you may continue that session for 24 hours. In case you want to
continue conversation beyond that 24 hours, you need to get them to opt-in to future communication.
Connecting with customers through WhatsApp will allow you to engage them on a personal level, and

encourage them to make purchases through your brand. All customers are likely to appreciate the
personalized communication approach made possible through Whatsapp business chatbots.