ADDRESS CONTACT
P.O. Box KN 3760 E : [email protected]
Kaneshie-Accra T : 0302317453
Ghana P : +233206364797
www.rentlyst.com
Business
Proposal
A DIGITAL MARKET INITIATIVE
PREPARED BY ISSUED & VALID
George Amponsah-Tabi Date Issued: .10.10.2018
E : [email protected]
C : +233206364797
T : 0302317453
11
www.rentlyst.com A Digital Market Initiative
Page of Contents
03 Executive Summary
04 Business Objective
05 Business Description
06 Proposed Solutions
07 Pricing
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www.rentlyst.com A Digital Market Initiative
Executive Summary
To thrive in the highly competitive market, rental companies need an attractive
digital platform where visitors can learn more about products and rent them
easily without the hustle of going round from shop to shop.
Rentlyst is an e-commerce start up Our local markets can be given a modern
company positioning itself to become the online presence to reach people across
largest rental ecommerce company in the country.
Ghana. We aim to provide a platform
through which rental companies can Product accessibility is crucial within
showcase their products for rent. today’s modern markets. By signing up on
our Platform, you get a customized online
Through seasoned management and a store with all products featured. This gives
professionally developed website, Rentlyst customers easy access to your products
aims to become a market leader in offering and you will be able to reach far more
rental companies a presence online. We people within and outside your community.
aim to digitize our rental markets while also
aiding customers to have easy access to This will increase revenues through
these markets. strategic up-sells, cross-sells, and
product recommendations
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www.rentlyst.com A Digital Market Initiative
Business Objective
Our objective is to help you
digitize your business by making
your products easily accessible to
customers through an efficient
and effective delivery system
OBJECTIVE VISION MISION
Our objective is to help you digitize Our vision is to be a leading e- Our mission is to provide a technology
your business by making your commerce company in Ghana, by platform to enable rental companies,
products easily accessible to signing up over 2,000 rental to showcase products for rent across
customers through an efficient and companies by 2020. our communities.
effective delivery system
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www.rentlyst.com A Digital Market Initiative
Business Description
Rentlyst is a new company that will provide you with an opportunity to offer your
products for rent online while providing quality products to customers across
communities.
Formation of a strategic relationship with rental companies is fundamental. This relationship will be
managed largely through an effective website where renting, delivery and payment will be done.
Also important is the development of a customer service application that will ensure a seamless
management of all customers with a chat feature. This relationship will benefit through a rigorus
online marketing to direct traffic to rental companies on the platform.
BUSINESS MAIN IDEA
The main business idea is to digitize our rental markets,
thus put rental companies on an online platform and make
their products easily accessible for rent all over the country
through an efficient and effective website.
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www.rentlyst.com A Digital Market Initiative
Proposed Solutions
To thrive in the highly competitive market, your company needs an attractive
digital platform where visitors can learn more about your products and rent
them easily.
ACCESSIBILITY
Product accessibility is crucial within today’s modern markets. By signing up on
our Platform, you get a customized online store with all products featured. This
gives customers easy access to your products and you will be able to reach far
more people within and outside your community.
COMPETETION & POTENTIAL INCOME
Renlyst Platform gives you the opportunity to compete effectively with competitors
within the Market. By signing up on Rentlyst there is the advantage of your online
store being always open for business. By being available at all hours, you can
attract people who have odd work schedule and needs your products or services.
OPPORTUNITIES
By employing modern online marketing technologies which includes digital
marketing, social media development, we will present cutting edge products to
consumers while hosting rental companies on our platform. We also advtise on
social media on behalf of our vendors.
BOOST SALES
One of the benefits of ecommerce is that it’s easy to scale the business quickly.
Rentlyst platform will help you boost your sales. Signing up will give you access
to a larger market not just in your community, but in other communities as well
which will in turn improve your sales turnover.
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www.rentlyst.com A Digital Market Initiative
Pricing
Pricing has been named as one of the important factors affecting the online
market. We charge a percentage on products rented through the platform as well
as a premium to host sellers.
For our service plans, we charge GHS 100 for Rentlyst-Lim, GHS 200 for Rentlyst-Mid and GHS 300
for Rentlyst-Max. All these services have been designed to ensure that all our target rental
companies have access to different services that best suits their needs. This charge will only be
applied once a year after 6 months of sign up. We will also charge 2% to 5% on every good rented.
Advertisement charges will be determined by size of space, time period of AD and demand and
supply of ads. Below is the breakdown of charges.
Max YEARLY FEE Lim
₵300 Mid ₵100
Post an unlimited number of ₵200 Post 1 – 10 number of items
items on their online platform. on their online platform.
Post 11 – 40 number of items
on their online platform.
MONTHLY PORTAL MANAGEMENT FEE
Max Mid Lim
₵30.00 ₵20.00 ₵10.00
Monthly fee to change stock Monthly fee to change stock Monthly fee to change stock
on online platform for Max on online platform for Mid on online platform for Lim
Subscribers. Subscribers.
Subscribers.
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www.rentlyst.com A Digital Market Initiative
Our Philosophy
We aim to provide your company
with quality services while also
presenting cutting-edge products
to consumers for rent.
The main business idea is to digitize our rental By employing modern online marketing
markets, thus by putting rental companies on an technologies which includes digital marketing,
online platform and make their products easily social media development, we will present
accessible for rent all over the country through cutting edge products to consumers while
an efficient and effective website. hosting rental companies on our platform.
George Amponsah-Tabi
E : [email protected]
C : +233206364797
T : 0302317453
8