FFTS

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

KEY WORD SEARCH IN GOOGLE

• Men’s wear street fashion trends – 2018
• Women’s wear Street fashion trends -2018
• Kid’s wear Street fashion trends -2018

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Forecasting S-cans-
Media Scan

1. Fashion scans- follow latest fashion and lifestyle
trends: visit Fashion capitals, scan media, network
with people in the creative fields (arts,
entertainment, interior design, cosmetics, and
architecture.

2. Consumer Scans- Consumer segmentation (you
already did), point of sale data (retailers and
manufactures).

Fashion scan + consumer scan= fashion analysis- what
will happen next!

Do your research!

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Media Scan:

Trend Identify , analysis and synthesis

• Soak up news that relates 4. Internet- Popular Culture
to change! (world wide): coolhunter

1. National newspaper-Wall 5. Watch past fashion shows
Street Journal, New York
Times 6. Take a trip to popular
shopping venues,
2. Trade papers- WWD, fashionable
California Apparel News, neighborhoods.
Advertising Age
7. Pop Culture: movies, music,
3. Fashion and Lifestyle TV, books, theater, art.
magazines( food, travel,
home décor, health,
gossip, political, buisness,
science, men’s and
womens)

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Media Scan:

Trend Identify , analysis and synthesis

• Collect bits and pieces from a broad spectrum of
sources.

• Link signals, shape them into a vision of what the
future may be.

• Pay attention to:

1. New and unusual business
2. Innovative and novel products
3. Unusual travel destinations
4. New, rediscovered, or redesigned leisure activities.
5. New shopping locations,store designs, services.
6. Stories about people and their adjustment to life’s challenges.
7. Neighborhoods with interesting mix of people, shopping or

ethnic cultures.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Media Scan:
Trend Identify , analysis and synthesis

• Collect information( folders), organize it into a list of
themes, issues, ideas, that capture your attention.

• Trends require a label!
• Start general and become specific!
-general examples: new music, financial issues, cult

movies, unusual jobs
- specific examples: “cyberstyle”, “GenNesters”, “Asian

Influence”
*Once the trend begins to emerge, think about how

the trend relates to a specific product category or
target market.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Fashion Forecasting –Indian
Market

• Understanding of Indian Sizes
• Changes based on –Social,

Economics, Lifestyle and Attitudes

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Understanding the Indian Sizes

• Indians have such a vast and diverse socio-cultural terrain, we can’t really
completely absorb what the International Trend Forecasting agencies have
to offer either.

• Like Other countries Like, U.S, U.K, Mexico, Canada etc...have the standard
size chart.

• Indian standardized Size Chart –NIFT will plan to survey conduct across
India.

• 25,000 men and women from across six major cities will be measured 3D
scanners.

• The Indian Apparel uses Size Charts –usually results fit
• It will also Severe as a blue print for the designers, manufacturing and

apparel industry

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Fashion Forecasting for the Indian
Ethnic wear market

• Fashion forecasting for the Indian market is key, as India’s textile industry is rapidly
growing YOY.

• The textile industry is divided into an unorganized and organized sector .

• The unorganized sector consists of handicrafts, handloom, and sericulture.
which are operated on a small scale and through traditional tools and methods.

• The organized sectors consists of spinning, apparel, retail and garments segment
which has modern machinery and technology.

• The Indian textiles industry, currently estimated at around US$ 120 billion, is
expected to reach US$ 230 billion by 2020.

• The Industry contributes approximately 2% to India’s Gross Domestic Product
(GDP), 10 % of manufacturing production and 14% to overall Index of Industrial
Production (IIP).

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Importance of Trend forecasting for
the Indian market

• Identifying, analyzing and acting
on consumer demands is crucial
for success in product
development planning.

• The technological innovations
have caused the rapid
transformation in society faster
than ever.

• Its difficult to keep up with

competitors as technology drives

both the rate of and admittance

to innovation Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Is trend forecasting essential for the

Indian ethnic wear market?

• Readymade market- retailers and brand should
follow fashion trend as a very crucial part of the
strategy.

• From fabric, colour, print to silhouette it is very
critical to have the in-depth insight of the
consumer’s behavioural changes and the demand
from the brands and retailers they seek for!

• Retailers must follow trend direction while
deciding the assortment planning and brands
should follow forecast for their next season’s
range planning.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Indian ethnic wear market

• An ethnic wear market to grow at 10% CAGR during 2018-22.

• An Ethnic wear market is dominated by saree with the share of around 47%
followed by salwar kameez and lehenga.

• Saree dominates in the east, west and south, northern India witnesses
majority of demand for salwar kameez and Kurti.

• Indian luxury fashion relies on the seasonal demands such as wedding
season, Diwali and many other cultural rituals.

• Being seasonal and traditional companies have very little freedom for
innovation and change.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Indian ethnic wear --- E-commerce Industry

• An emerging of the E-commerce platform, the biggest issue companies struggle in
focusing target market.

• Selling strategy solely depends on the product rating, customer reviews, and the
sales data analysis.

• The pricing strategy plays the big role to stay relevant to the competitions.

• The fashion industry must learn how to focus their range planning based on the
invariably growing consumer expectations.

• The product consumers buy should support their emotional and lifestyle changes
caused by external influencing factors such as technology, politics, and other
behavioural shocks.

• The online industry has to develop the medium to regularly update its assortment

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Understanding consumer Behaviour

Market research
Data collection

Field study
Fashion Product Survey

Fashion Brands
Designer Collection

Fashion Shows

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Understanding consumer Behaviour

• Market Selection Criteria Potential:
• STRATEGY ANALYSIS
• SWOT Analysis
• The marketing mix and the 4Ps analysis
• RETAIL SURVEY DATA
• RESEARCH METHODOLOGY
• Research includes two methods:
• Quantitative research methods and Qualitative research

methods.
• DATA ANALYSIS AND RESULTS
• Validity and Reliability of Research

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Fashion Brands

• High fashion clothing brands — brands currently
showing at one of the world's four major fashion
weeks, in Paris, Milan, London, and New York.

• Market research: All industrial designers are
highly sensitive to competition in the market.

• A majority of designers do research on garments
in retail shops in order to see and feel at first
hand other designers’ work.

• This can involve travel to fashion capitals of the
world.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Mass Market

• Clothes to cater to a wide range of customers,
producing ready-to-wear clothes in large quantities
and standard sizes.

• Less costly materials and construction techniques,
creatively used, produce affordable high street
fashion.

• Standardized sizing is used, trims and notions are
scaled down but still try to keep the look of Designer
or Haute Couture.

• Other names for mass market: ready-to-wear, off-the
rack

• Examples: Old Navy, Gap, Abercrombie and Fitch,
H&M

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Street fashion Wear

• Street style itself is an application of ordinary
people included the people who use their
sport outfits on their daily basis.

• The “street” approach to style and fashion is
often based on individualism, rather than
focusing solely on current fashion trends.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Street fashion Wear Brand:

• SUPREME
• RAF SIMONS
• JEREMY SCOTT
• STUSSY
• NOAH
• CHNGE
• HOMIE
• HERON PRESTON

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Luxury Fashion brand

• The luxury brand model - distinct from that of
"fashion" and "premium" brands in that it
aims to “create the highest brand value and
pricing Power.

• All intangible elements of singularity – i.e.
time, heritage, country of origin,
craftsmanship, man-made, small series,
prestigious clients, etc,”

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

• A brand may be positioned as largely
incomparable to any other, even its rivals.

• Unmatched brand value and pricing power,
the traditional luxury brand endeavors to
create long-selling products, as opposed to
best-selling products.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Luxury Fashion Brand:

• Coach – Brand Value: $3.2 Billion
• Fendi – Brand Value: $3.6 Billion
• Burberry – Brand Value: $4.1 Billion
• Cartier – Brand Value: $6.3 Billion
• Chanel – Brand Value: $7 Billion
• Rolex – Brand Value: $7.9 Billion
• Prada – Brand Value: $9.4 Billion
• Gucci – Brand Value: $12.7 Billion
• Hermès – Brand Value: $19.2 Billion
• Louis Vuitton – Brand Value: $28.4 Billion

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Haute Couture

• French for “Fine Tailoring”
• Design that predominated until the 1950’s
• Made for the individual customer, look and fit take

priority over the cost of materials and the time it
takes to make
• The most costly garments, ranging from $2,000-
$40,000.
• High price guarantees you have a one of a kind outfit
or gown that fits you perfectly and has been
designed with you in mind.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Designer Label

• A cross between couture and mass market
• Not made for individual customers, but great care is

taken in the choice and cut of the fabric.
• These clothes are made with high quality materials

and mass produced only in small quantities to
guarantee exclusivity.
• They are costly.
• Examples: Donna Karan, Yves St Laurent, Gucci

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Specializing

• A designer may choose to specialize in a
certain area of design:

– Women’s wear

• Day wear, evening wear, lingerie, sports wear, knitwear

– Men’s Wear

• Day wear, evening wear, sports wear, knit wear

– Children’s wear

• Boy’s wear, girl’s wear, teenage clothes, knitwear

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

A fashion year

• Two main seasons

– Spring/Summer
– Autumn/Winter

• Both require a different fashion look and a
new range of colors and fabric designs for the
time of year.

– Lightweight fabrics in summer
– Heavier fabrics in winter

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

The plan...

• Designers work a year in advance

– In the spring, the studio works for the spring/summer of
the following year

– Once a collection is finished, on to the next!

• Research

– Each collection is researched so that all the items in it
complement each other, will be in style, and have the
particular look for which the company is known for.

• Predicting Trends

– A designers most difficult task is forecasting what will be in
style for the coming years. To do this, they know the past
trends and look at repeats. They also purchase HIGH priced
trend magazines. Additionally they observe what
succeeded with customers in the past.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

The Collection

• Theme

– A designer selects a theme that represents their collection. It can
be a period in history, a foreign place, a range of colors, a type of
fabric…

• Designing

– After the groundwork is completed for the nature of the
collection, the designer must decide how many and what types of
garments should be included in the collection.

– Usually, they have a three month period to design, produce and
publicize the collection in time for their fashion show.

– Press and buyers get their first look at the collection at the show

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

The Design

• Steps

– Designers work differently to put the design ideas together:
some sketch, drape fabric on a dress stand, or use patterns
from previous seasons

– Create a paper pattern
– Make a muslin sample
– Try it on (a dress stand or live model) adjustments are made
– When fit is right, a professional pattern cutter makes an

accurate pattern
– A sample item is made in the fashion fabric, then produced

in various colors
– Fashion show: reveals the finished designs in their most

attractive state

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Fashion show

• A fashion show (French défilé de mode) is an event put on
by a fashion designer to showcase their upcoming line
of clothing during Fashion Week. where the latest fashion
trends are made.

• Fashion shows ----- season, particularly the
Spring/Summer and Fall/Winter seasons.

• The two most influential fashion weeks are:
Paris Fashion Week and New York Fashion Week, which are
both semi-annual events.

• In a typical fashion show, models walk the catwalk dressed
in the clothing created by the designer

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

• List of fashion weeks/events/shows held annually or two times a
year all around the world.

• There are five main events in the world: the London Fashion Week
• Milan Fashion Week
• New York Fashion Week
• Paris Fashion Week
• Arab Fashion Week.

• Looking at the seasonal developments of designers who are
currently the most influential.

• Apparel & Fashion Trade Shows
Apparel & fashion trade shows are an ideal opportunity for apparel
designers and manufacturers to showcase their inventiveness

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Top Fashion Shows in India

• Lakme Fashion Week. ...
• Wills Lifestyle India Fashion Week. ...
• Van Heusen India Men's Week. ...
• India Bridal Fashion Week. ...
• Bangalore Fashion Week. ...
• North India Fashion Week. ...
• India Couture Week. ...
• Synergy Delhi Couture Week.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Fashion Internet and websites

• www.fashion.net
• www.fashionplanet.com
• www.fashionsoops.com
• www.fashionwindow.com
• www.vogue.com
• www.wgsn-edu.com

Presented by Ms. Saranya, Asst.Prof, Dept of FDA

Assessment

• Comparison the study of Trend analysis or forecast of the
International or Indian designer’s collection.

• Quiz Test: 25 objectives Fashion forecasting and Brands
awareness

• Case study : Influence of media / Movies / Sports on Celebrity
fashion & trends.

• Write about 10 brand profile which are following the Fashion
Forecasting Agencies. (WGSN, Promostyl, Fashion snoops,
Trend stop etc...)

• Make the PPT on the Fashion Trend board (Men’s, Women’s,
Kids).Based on the story with current seasons.

Presented by Ms. Saranya, Asst.Prof, Dept of FDA