THM SoCal Media Kit 2020

A winning formula for quality leads

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE®

2 02 0 M E D I A K I TAmerica’s #1 Home Improvement Magazine®

TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

Every month I get a great response. I’ve been really
happy with my advertising with TheHomeMag.

Cathy, Owner of Magic Rug Cleaners

Proven Lead Generation

Homeowners with Purchasing Power TheHomeMag Pros Marketing Plan

TheHomeMag® is the most powerful and quantifiable local When you advertise with TheHomeMag, you get a marketing plan
advertising resource for home improvement businesses in designed to bring you leads. Targeted direct mail distribution,
America. TheHomeMag provides a cost-effective way to reach plus social media posts and digital magazines that link your
the ideal customer by only mailing to buyers with the desire and ads to your website, driving traffic and increasing your SEO.
means to improve their homes. TheHomeMag Pros online directory lists Pre-Screened and
Approved advertisers backed by TheHomeMag $1,000 Service
Extremely Targeted Distribution Warranty. In addition to THM SoCal hosted networking events for
advertisers, THMToolBox.com provides
TheHomeMag SoCal was founded in 1980 to provide targeted industry specific business strategies, tips
exposure for businesses working in Orange County, San Diego, and resources to better manage and grow
Riverside, South Bay Los Angeles and Coachella Valley. Every your home improvement business.
month TheHomeMag SoCal targets the best single-family, owner-
occupied households delivering 580,000 magazines to residence America’s #1 Home Improvement Magazine
mailboxes. An additional 5,000 magazines are mailed to new
homeowners and subscribers. Thousands more are handed out to We marry the right audience with the right ad, bringing
attendees at Home Shows and local trade events. businesses powerful, profitable results month after month with
a new wave of calls every issue. This winning formula has made
us America’s #1 Home Improvement Magazine.® We invite you to
partner with us.

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

Our National Footprint

TheHomeMag® is mailed to 59 unique markets covering 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 Long Island, NY
27 states across the United States.* As a blend of 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Riverside, CA 50 Detroit, MI
franchises and corporately-owned publications, we 3 San Fernando Valley, CA 15 Dallas, TX 27 Washington DC 39 Lakeland, FL 5 1 Coachella Valley, CA
publish nearly 100+ million magazines annually, each of 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Boston, MA 52 Tidewater, VA
which is direct-mailed to the ideal home improvement 5 Tampa, FL 17 East Bay, CA 29 Austin, TX 4 1 Columbus, OH 53 Cleveland, OH
audience in each specific area. 6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Sacramento, CA 54 Northern CO
7 Jacksonville, FL 19 Orange County, CA 3 1 Silicon Valley, CA 43 Philadelphia, PA 55 Daytona, FL
TheHomeMag magazines 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Portland, OR 56 Pittsburgh, PA
and accessory products generate 9 Ft. Lauderdale, FL 2 1 Fort Worth, TX 33 Richmond, VA 45 Minneapolis, MN 57 Port Charlotte, FL
over 2 million client-calls 10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 South Bay LA, CA 58 Treasure Coast, FL
annually. Our focus since our 1 1 Kansas City 23 San Antonio, TX 35 Central NJ 47 New Orleans, LA 59 Cincinnati, OH
start has been to create the 12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 West LA, CA
best leads for every client
from buying homeowners
and deliver the best home
improvement companies to
targeted homeowners.

We are America’s #1 Home
Improvement Magazine®.

* Data current as of December 2019.

Measurable Results

For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement ideas and WE REACH local affluent homeowners with an average income

offer an variety of quality companies to help them with their of $128,333 and an average home value of $896,455 in Southern
home improvement decisions. California.

WE CREATE DEMAND for the kind of luxury home products WE CAPTIVATE owners of luxury homes who have a primary

and design services desired in Southern California. interest in enhancing their properties through fine design.

WE SHOWCASE TALENT from local businesses that are WE PROVIDE powerful and quantifiable advertising resources

experts in delivering best-in-class services to homeowners. to cost effectively reach your ideal customer in their home.

WE PROVIDE A MARKETPLACE where homeowners can WE CONNECT reputable businesses with select homeowners

easily find a wide variety of home improvement sources for all in SoCal. We are the best and most trusted name in home
styles and design needs. improvement direct-mail marketing.

WE PROVIDE QUALITY pre-screened home improvement

professionals that are backed by a THM Service Warrantee.

TheHomeMag® creates lifelong customers
for our advertisers and provides the highest
quality contractors, remodelers and home

service pros for our homeowners.

Source: N-Focus Jan. 2019
Zip Code Saturation for 6 Regions

AFFLUENT
AUDIENCE

SELECT TARGETED
DISTRIBUTION OF THE TOP
OWNER-OCCUPIED HOMES

NO WASTED
DISTRIBUTION

TO APARTMENTS, CONDOS,
EMPTY HOMES, RENTAL PROPERTIES,

OFFICES OR RACK DISTRIBUTION

TARGET
DEMOGRAPHICS

SINGLE-FAMILY
OWNER-OCCUPIED
AVG. INCOME: $128K

TheHomeMag® SoCal Print Distribution

NORTH 10 RIVERSIDE
ORANGE
COUNTY 60

71 60 COACHELLA
VALLEY
57
22 111

SOUTH BAY

SOUTH
ORANGE
COUNTY
SOUTH BAY

100,000

NORTH OC SAN DIEGO

100,000 78

SOUTH OC 78

100,000 580,000
SINGLE-FAMILY
SAN DIEGO OWNER-OCCUPIED

100,000 HOMES

RIVERSIDE

100,000

COACHELLA VALLEY

80,000

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

TheHomeMag® SoCal Reader

52.5 $128,333
Average Income
Average Age of Homeowner

44 $896,455
Average Home Value
Average Age of Home

66%

OF OUR READERS PLAN TO REMODEL OR REDECORATE
PART OF THEIR HOME DURING THE NEXT 12 MONTHS

Source: N-Focus Jan. 2019
Zip Code Saturation for 6 Regions

Demographics TheHomeMaghhh Reaches over 580,000 of the Most Highly Concentrated
Audience of Affluent Homeowners in Southern California.

Region Average Age of Homeowner Average Age of Home Average Income Average Home Value Distribution

ORANGE 53 45 $140,000 $1,105,553 200,000
COUNTY:

SAN DIEGO: 52 44 $144,000 $1,101,752 100,000

RIVERSIDE: 50 29 $127,000 $665,146 100,000

SOUTH BAY: 54 64 $133,000 $1,009,225 100,000

COACHELLA 53 31 $86,000 $391,500 80,000
VALLEY:

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

Print Advertising Specifications

Full Page Back Cover Spread — Double Truck
Ad Size: 7.5" x 9.75" Trim Size: 8" x 8.75" Ad Size: 15.5" x 9.75"
Safety: 0.25" Bleed Size: 8.5" x 9" Safety: 0.25"
(Left, Right & Bottom only)
Safety: 0.25"

Half Page — Horizontal Half Page — Vertical Quarter Page Art Specs
Ad Size: 7.5" x 4.75" Ad Size: 3.625" x 9.75" Ad Size: 3.625" x 4.75"
• All artwork should be sent as a Print-Ready, Hi-Res .PDF
• We also accept the following file types: .eps, .tif, .jpg, .jpeg,

.psd, .indd, .ai
• Images must be 300 DPI at final size (NO WEB IMAGES)
• Please outline fonts or include in a folder if sending native files
• Artwork should be in CMYK color mode (NO SPOT COLORS)
• Back Cover, DML, Blow-In, Bookmark & Magazine Inserts need

a .25" BLEED all around
• SAFE AREA: Please keep all important text at least .25" from

inside of the trim line.

Copyright © 2019 — TheHomeMag® — All Rights Reserved

Bleed, Trim & Safety: Color: Submitted Materials:

Back cover ads requires a 1/4" bleed and must adhere to the Advertisers understand and accept that in our normal 4-color, Advertiser warrants and represents that all the material
recommended safety margin, keeping all text 1/4" from the final web offset printing process, color variations can occur and submitted to TheHomeMag is original art or art which
trim size. Spread, full page, half page and quarter page ads do differences in the quality of paper may cause slight variations Advertiser has legal permission to use and that no art
not have a full bleed option. Front covers are designed by a THM in color, clarity and overall appearance between digital proofs submitted is in violation of any law and does not infringe on
Certified Designer with client provided photos or stock images. and the printed magazine. copyright, trademarks, trade names, or patents of any type.
The safety, or margin, is the distance from the “safe area” to
the trimmed edge of the ad. You should keep anything you Software: Artwork Submission:
want to protect from accidental trimming within this safe area.
Color, imagery and of course bleeds are expected to extend Our design teams exclusively uses the Adobe Creative Cloud of Design files can be submitted electronically via email, DropBox,
well beyond the safe area. Important content to keep within the applications comprised of Adobe Photoshop, Adobe Illustrator Google Drive, Box or just about any other digital means.
margin is text, phone numbers or logos. The safe area is merely & Adobe InDesign. Our offices are equipped to handle a wide Submissions can also be made using CDs, DVDs, USB/Flash
a margin to protect from anything important being accidentally range of file types but specific versions of software vary by Drives or any other acceptable form of media capable of
trimmed during the printing/bindery process. office. FREE Ad Design Services are included with the purchase transmitting high resolution design files. All submissions will
of any product. Ads developed by TheHomeMag can only be be reviewed prior to placement and TheHomeMag reserves the
used in our publications and products. We do not provide high- right to make adjustments to any designs violating the terms
resolution files for use in other media. and conditions of the advertising agreement.

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

Accessory Marketing Mailers

ZIPCARD™ 1" BOOKMARK POPOUT .5"

Advertise on one side, Magazine Hey! Need Electrical? WINDOW & PATIO DOOR SALE ENDS JAN. 31ST Magazine
or BOTH! Clearance Clearance
with messaging TheWbeset djuostthgoattbteottoe!r... Two-sided
Front & Back
AMERICA’S MOST TRUSTED REPLACEMENT WINDOW & DOOR COMPANY1
1
ting
REPCALOMAMCEEPRMAICNEAYN’STFOMWROINASDTROTEWRAUS&SOTDNEOD. OR

CWRI TEHTEN O DEMOLITION! FREE QUOTES WEINNDDOSWO&N PJAATNIOUADROYO3R1SSATLE
PAVERSUGLY CONCRETE? 01”OVERYOU R EXI SBTEIANUGT I CF UOLN % Financing (OAC) $O2F7F0 NOEVERYPLWUISNDOW
W E MA KE IT on new HVAC installs!
WHY CHOOSE PAVESCAPES? Upgrade Your HVAC System

Before It Lets You Down.
Get Thousands in Available

Rebates and Discounts!

Call 909-792-2222 • 951-683-1003

• Wexeisotifnfegrcarnadckdeedlivoerrutnhseigbhetslyt solution for your
concrete!
FIOPMNAROTYN1EMEYRYEDEENOASTWRTSN*
• Quick way to boost your curb appeal
OR
• Cost effective system

BEFORE • No Demolition

PRODUCTS WITH
Pavers • Natural Stone • Travertine $770 APSAYLMOWENATSS

How our innovative SERVICES 70Celebra OFF $99EVERY PATIO DOOR
system works!
Driveways • Pool Decks • Walkways YEARS
1” Thin Pavers

Lic. #263871 Founder: PER MONTH**
Elgar Burgeson

Existing 949.381.1550 EBXRCOLUUGSHI VTETLYO YO U
Concrete www.pavescapesinc.com BY
Revolutionary
PAVERLOC AFTER

Since 1949 619-693-4598Call for your FREE WReinndeowwalDbiyaAgnndoseirss:en.com
“Your Comfort Is Our Business” •

Dreamstyle Remodel_Renewal SD-Pop Out-THM-SD-2019-01-JAN.indd 1

12/18/18 3:43 PM

TheHomeMag has helped us with developing graphics for
our pieces and shared great tactics as well. Our direct mail
piece that goes with TheHomeMag definitely increases
the hits to our website and our calls.

Kirsten, Burgeson’s Heating & Air Conditioning

Professional Creative Services

Your Unique Experience 2020 Ad Deadlines & Delivery Dates

Our design professional will create an ad that makes your business attractive to MONTH: The published issue month on the magazine
homeowners. We include appealing images, hooks, and calls to action that stimulate AD DEADLINE: Final day for agreement and artwork submission
contact and we will educate you on the process. Advertising with TheHomeMag® IN-HOME: The first of a 3-day requested USPS delivery window.
regularly makes your phone ring, speaks to readers about your credibility, and builds
your brand identity with every ad. We update ads as needed, working with you to find January July
the right mix — the ones that bring in the leads. Our Brand-to-Action Design Process
was specifically developed to get readers to stop in 3 seconds, pick up the phone and AD DEADLINE: December 10 AD DEADLINE: June 23
contact your business. IN-HOME: January 2–4 IN-HOME: July 8-10

Here’s what to expect February August

AD DEADLINE: January 14 AD DEADLINE: July 21
IN-HOME: January 29–31 IN-HOME: August 5–7

Brand-to-Action Design Process March September

1 You will receive an email once your contract has been signed, which will AD DEADLINE: February 11 AD DEADLINE: August 18
ask you to respond with a time and date that works best for you so that IN-HOME: February 26-28 IN-HOME: September 2–4
we may schedule a design consultation. In the meantime, gather any high-
resolution photographs and logos as well as any pertinent information April October
that you would like to incorporate in the ad. Your marketing consultant
should give you guidelines for materials. AD DEADLINE: March 10 AD DEADLINE: September 15
IN-HOME: March 25-27 IN-HOME: September 30-October 2

2 Following your consult, the art department will assemble your ad May November
showcasing your business in the best way that will resonate with our
homeowners. In our design experience, successful ads have a clear focus, AD DEADLINE: April 7 AD DEADLINE: October 13
highlight your company’s unique skills, and present an enticing offer. IN-HOME: April 22-24 IN-HOME: October 28-30

Summer December

AD DEADLINE: April 28 AD DEADLINE: November 10
IN-HOME: May 13–15 IN-HOME: December 2-4

3 The art department will send you a proof of your ad to review. Please June
inspect the ad and respond in an appropriate amount of time with any
changes or corrections. Our team will return your email with your revised AD DEADLINE: May 26
ad to get your ad approved before the artwork deadline. IN-HOME: June 10–12

Ask your marketing consultant about availability, some
categories fill up fast. Ad design requests must be in one
week prior to Ad Deadline.

Art Department: 714-881-4700 Ext: 704 or 705 • Email: [email protected]

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com



Intuitive & Powerful Call Analytics

We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag.
We have partnered with CallCap, a leader in call tracking software, to provide you the most advanced

and user-friendly reporting platform available on the market.

What are the 6 benefits of Call Tracking?

12 3

Customers can now Improved customer Analytics show your
text direct to your call service and deals close calls and texts to reveal
track number. faster because you hot leads and missed
reply to messages on opportunities.
4 the go.
6
5

There is a record of call View full caller IDs and 24-hour access to your Available On Desktop or:
information to review leads and customer
for times when a pen reports in real time messages via app or
and paper aren’t handy. through a simple desktop.
dashboard.

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

59 Magazines
MONTHLY IN
27 States
COLLECTIVELY MAILING
100+ Million
MAGAZINES ACROSS THE U.S.

More than Just an Ad

THM advertising includes

Over $500 every month with ad purchase!

FREE + FREE + FREE + FREE + FREE

Ad Design Call Tracking Digital Magazine Social Media Postings Show Distribution

$350 Value $50 Value $25 Value $50 Value $100 Value

per month per month per month per post Annual Distribution to at least
one home show per zone

Print & Digital Combo

Every THM magazine is print and digitally published. Our emphasis is on print because

it works. Generating more than a million leads for advertising clients all across the
country, print advertising is still the backbone of effective local, community-based
marketing. Our digital magazines can be read on our website as well as other sites. Your
print ad is posted along with magazine promotions across mainstream social media
sites. The print digital combo provides a truly comprehensive marketing solution for
your home improvement business.

Tracking That Works SEPTEMBER 2019
Vol 5 No 3
Our FREE integrated call tracking and management system lets
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE ® — RIVERSIDE COUNTY
you know who is calling. You’ll never lose touch with a lead again.
Monitor your call results from anywhere. Call tracking proves your Landscape Design — Pools — Hardscape
ad is working and gives an accurate calculation of your return on
investment. LUXURY
OUTDOOR LIVING

• Text Messaging Enabled • Archive Every Call SAN DIEGO’S PREMIER OUTDOOR DESIGN/BUILD COMPANY 619-399-7388 TKraintscfohrmeynour
• On The Go Mobile App • Real-Time Reporting
• Automatic Lead Analysis • 24/7 Access BBQ/OUTDOOR KITCHENS DECORATIVE WALLS CALSMARTSCAPE.COM S8e0e 0ou-r6a8d4o-n4p1a0ge011• www.LACarpet.com
FIRE FEATURES OUTDOOR LIVING ROOMS
CUSTOM HARDSCAPE LANDSCAPING

PAVING STONES DECKS Lic. #933412

THM Advertisers are 100% Pre-Screened, Approved and Backed by $1K Service Warranty See pg. 4

America’s #1 Home Improvement Magazine®
TheHomeMag Southern California I 866.866.4944 I www.THMtoolbox.com

INSPIRING Erwin Dass, Publisher & General Manager 
HOMEOWNERS Office: 714.881.4700 X711
Crystal Tovar, Sales Director
TheHomeMag Way — Office: 714.881.4700 X701 Mobile: 949.381.9952
Through Our People, Alan Fuller, Marketing Consultant
Product & Performance. Office: 714.881.4700 X707 Mobile: 714.566.5860
Gary McNeill, Marketing Consultant
TheHomeMag® SoCal Office: 949.679.1733 X706 Mobile: 949.293.7559
16808 Armstong Ave., Suite 200
Irvine, CA 92606 Jeannie Stewart, Marketing Consultant
866.866.4944 FAX: 949.679.1758 Mobile: 760.846.3460
www.THMtoolbox.com

12/2019