THM SoCal Media Kit 2022 Rates

2022 MEDIA KIT

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE®

Clearing the path for quality leadsAmerica’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

TheHomeMag has been wonderful. I know it’s
reaching the kind of clients I want to attract.
We are happy with the results we get!

Mark, Cabinet Magic

Proven Lead Generation

Homeowners with Purchasing Power

TheHomeMag® is the most powerful and quantifiable local advertising
resource for home improvement businesses in America. TheHomeMag
provides a cost-effective way to reach the ideal customer by only mailing
to buyers with the desire and means to improve their homes.

Extremely Targeted Distribution

TheHomeMag (THM) was founded in 1980 to provide targeted exposure for
businesses to connect with customers. Every month TheHomeMag SoCal
targets single-family, owner-occupied households that are the cream of the
crop in Southern California. We deliver 580,000 magazines to residence
mailboxes in Orange County, San Diego, Riverside, South Bay Los Angeles,
and Coachella Valley.

TheHomeMag Pros Marketing Plan

THMToolBox When you advertise with TheHomeMag, you get a marketing plan
designed to bring you leads. Targeted print direct mail distribution,
digital magazines and social media posts that bring you calls and link
your ads to your website, driving traffic and increasing your SEO. THM
readers feel good about you because every Pro in TheHomeMag is a
Pre-Screened, Approved advertiser backed by TheHomeMag $1,000
Service Warranty. In addition to marketing help, seasonal tips and a
monthly newsletter, THMToolBox.com provides advertisers industry
specific business strategies and resources to better manage and
grow your home improvement business.

America’s #1 Home Improvement Magazine

We clear the path by matching the right audience with the right ad, bringing
businesses powerful, profitable results month after month with a new wave
of calls every issue. This winning formula has made us America’s #1 Home
Improvement Magazine.® We invite you to partner with us.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Our National Footprint

Since our start our purpose has been to clear the path to make 1 Southwest FL 14 Atlanta, GA 27 Washington DC 40 Boston, MA 53 Northern CO
it easy for homeowners to find skilled and reputable local home 2 Sarasota, FL 15 Dallas, TX 28 Oklahoma City, OK 41 Columbus, OH 54 Daytona, FL
improvement companies. 3 San Fernando Valley, CA 16 Denver, CO 29 Austin, TX 42 Sacramento, CA 55 Pittsburgh, PA
4 Ventura, CA 17 East Bay, CA 30 Raleigh, NC 43 Philadelphia, PA 56 Port Charlotte, FL
5 Tampa, FL 18 Nashville, TN 31 Silicon Valley, CA 44 Portland, OR 57 Treasure Coast, FL
6 Palm Beach, FL 19 Orange County, CA 32 Colorado Springs, CO 45 Minneapolis, MN 58 Cincinnati, OH
TheHomeMag® is mailed to 63 unique markets covering 30 7 Jacksonville, FL 20 Houston, TX 33 Richmond, VA 46 West LA, CA 59 Omaha, NE
34 Salt Lake City, UT 47 New Orleans, LA 60 North Bay, CA
states across the United States.* As a blend of franchises and 8 Orlando, FL 21 Fort Worth, TX 35 Central NJ 48 South Bay, CA 61 Salem, OR
36 Indianapolis, IN 49 Long Island, NY 62 Cape Fear, NC
corporately-owned publications, we publish nearly 110+ million 9 Ft. Lauderdale, FL 22 Charlotte, NC 37 St. Louis, MO 50 Detroit, MI 63 Greenville, SC
10 Las Vegas, NV 23 San Antonio, TX 38 Riverside, CA 51 Coachella Valley, CA
magazines annually, each of which is direct-mailed to the 11 Kansas City 24 Phoenix, AZ 39 Lakeland, FL 52 Cleveland, OH

ideal home improvement audience in 12 Miami, FL 25 Chicago, IL
13 Tucson, AZ 26 San Diego, CA
each specific area. We connect our

advertising clients with targeted,

ready-to-buy homeowners. 44
61

TheHomeMag magazines and 45 40
accessory products generate over
2 million client-calls annually. In 50 49
2021 TheHomeMag® celebrated
printing its one billionth 42 34 25 52
magazine. 60 10 55 43 35

17 53 59 41 27
16 36
31
58

32 33
11 37

43 30

46 48 22
38 18 62
28 63
19
51

26

24 14
13

21 15

47 7

20 54
58
29
23 39
57

2
56
69
1 12

* Data current as of September 2021.

Measurable Results For Our Advertisers:

For Our Readers: WE REACH local affluent homeowners with an average income

WE INSPIRE our readers with home improvement ideas and of $194,791 and an average home value of $1,086,345 in Southern
California.
offer an variety of quality companies to help them with their
home improvement decisions. WE CAPTIVATE owners of luxury homes who have a primary

WE CREATE DEMAND for the kind of luxury home products interest in enhancing their properties through fine design.

and design services desired in Southern California. WE PROVIDE powerful and quantifiable advertising resources

WE SHOWCASE TALENT from local businesses that are to cost effectively reach your ideal customer in their home.

experts in delivering best-in-class services to homeowners. WE PROMOTE local home improvement companies through

WE PROVIDE A MARKETPLACE where homeowners can our trusted monthly magazine, as well as online, word-of-mouth
and at home show events.
easily find a wide variety of home improvement sources for all
styles and design needs. WE CONNECT reputable businesses with select homeowners

WE PROVIDE QUALITY pre-screened home improvement in SoCal. We are the best and most trusted name in home
improvement direct-mail marketing.
professionals that are backed by a THM Service Warranty.
TheHomeMag® creates lifelong customers
for our advertisers and provides the highest
quality contractors, remodelers and home
service pros for our homeowners.

Source: Valpak July 2021 Zip Code Saturation for 6 Regions

AFFLUENT
AUDIENCE

SELECT TARGETED
DISTRIBUTION TO AFFLUENT,
MIDDLE-AGED HOMEOWNERS

TARGETED
DEMOGRAPHICS

• SINGLE-FAMILY
• OWNER-OCCUPIED HOMES
• AVG. INCOME: $195K

NO WASTED
DISTRIBUTION

TO APARTMENTS, CONDOS,
EMPTY HOMES, RENTAL PROPERTIES,

OFFICES OR RACK DISTRIBUTION

TheHomeMag® SoCal Print Distribution

NORTH 60 COACHELLA
ORANGE 60 VALLEY
1 COUNTY
RIVERSIDE
71

91 91 57
1 22

1 111

SOUTH BAY

SOUTH 580,000
ORANGE
COUNTY SOUTH BAY

78 SAN DIEGO 100,000

78 NORTH OC
56 67
100,000
52
SOUTH OC
92102
100,000

SAN DIEGO

100,000

RIVERSIDE

100,000

COACHELLA
VA L L E Y

80,000

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

TheHomeMag® SoCal Reader

59 $194,791
Average Income
Average Age of Homeowner

42 $1,086,345
Average Age of Home Average Home Value

Source: Valpak July 2021 Zip Code Saturation for 6 Regions

78% OF HOMEOWNERS PLAN TO DO
A HOME IMPROVEMENT PROJECT
IN THE NEXT 12 MONTHS.
Source: P orch Research July 2020
44% of homeowners want a home
tech improvement.
Source: P orch Research July 2020
62% of readers take action after seeing
a print magazine ad.
Source: MRI-Simmons, Starch Advertising Research.
July 2017-June 2018

Demographics TheHomeMag® Reaches over 580,000 of the Most Highly Concentrated
Audience of Affluent Homeowners in Southern California.

Region Average Age Average Age Average Average Distribution Average
of Homeowner of Home Income Home Value Credit Score
ORANGE 200,000
COUNTY* 60 39 $206,250 $1,339,676 775

SAN DIEGO 56 36 $187,500 $1,277,508 100,000 775

RIVERSIDE 55 43 $125,000 $683,124 100,000 725

SOUTH BAY 61 63 $162,575 $1,368,186 100,000 775

COACHELLA 62 27 $75,000 $509,901 80,000 725
VALLEY
Source: Valpak July 2021 Zip Code Saturation for 6 Regions
*North and South Orange County averages combined

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

2022 Print Advertising Rates

ORANGE COUNTY, SAN DIEGO, RIVERSIDE & SOUTH BAY

SINGLE ZONE 2+ ZONES

Monthly Distribution 100,000 Households Monthly Distribution 200,000 Households

Size 4x 8x 13x Size 4x 8x 13x
$4,700 $4,600
Full Page $2,695 $2,595 $2,495 Full Page $4,800 $2,900 $2,800
$1,400 $1,350
Half Page $1,695 $1,595 $1,495 Half Page $3,000

Quarter Page $895 $795 $695 Quarter Page $1,500

COACHELLA VALLEY Rates are non-commissionable. All rates are per insertion. Contract prices are valid only
with a signed contract and limited to consecutive issues. Subject to availability.

SINGLE ZONE PREMIUM POSITIONS

Monthly Distribution 80,000 Households Available on full page ads only to contract advertisers. Below rates are per insertion.

Size 4x 6x 8x Front Cover Full Rate $2,800 (Requires Half Page Ad)
$1,995 $1,895 Back Cover — $3,500 & $3,000 (CV)
Full Page $2,095 $1,100 $995
$550 $495
Half Page $1,200 Center Spread — $4,600 & $3,600 (CV)
Ultra Premium Position Inside Front & Inside Back Full Rate Plus 15%
Quarter Page $600

Premium Position Pages 3–15 & Left Inside Back Full Rate Plus 10%

Advertising regularly with TheHomeMag®
makes your phone ring, speaks to readers
about your credibility, and builds your
brand identity with every ad.

Effective: Jan. 1, 2022

Print Advertising Specifications

Full Page Back Cover Spread — Double Truck
Ad Size: 7.5" x 9.75" Trim Size: 8" x 8.75" Ad Size: 15.5" x 9.75"
Safety: 0.25" Bleed Size: 8.5" x 9" Safety: 0.25"
(Left, Right &
Half Page — Horizontal Bottom only) Quarter Page Art Specs
Ad Size: 7.5" x 4.75" Safety: 0.25" Ad Size: 3.625" x 4.75"
• All artwork should be sent as a Print-Ready,
Half Page — Vertical Hi-Res .PDF
Ad Size: 3.625" x 9.75"
• We also accept the following file types: .eps, .tif, .jpf,
.jpg, .jpeg, .psd, .indd, .ai

• Images must be 300 DPI at final size (NO WEB
IMAGES)

• Please outline fonts or include in a folder if sending
native files

• Artwork should be in CMYK color mode (NO SPOT
COLORS)

• Back Cover, DML, Blow-In, Bookmark & Magazine
Inserts need a .25" BLEED all around

• SAFE AREA: Please keep all important text at least
.25" from inside of the trim line.

• BLACK TYPE: Black type should be in black only, not
4C/Rich Black.

• REVERSE TYPE: Reversed type should be no smaller
than 7 pt.

• Rich Black: Percentages used in Rich Black should
add up to no more than 300%. Our recommended
mix is 50C 40M 40Y 100K.

Copyright © 2021 — TheHomeMag® — All Rights Reserved

Bleed, Trim and Safety: Color: Submitted Materials:

Back cover ads require a 1/4" bleed and must adhere to the Advertisers understand and accept that in our normal 4-color, Advertiser warrants and represents that all the material
recommended safety margin, keeping all text 1/4" from the final web offset printing process, color variations can occur and submitted to TheHomeMag is original art or art which
trim size. Spread, full page, half page and quarter page ads do differences in the quality of paper may cause slight variations the Advertiser has legal permission to use and that no art
not have a full bleed option. Front covers are designed by a THM in color, clarity and overall appearance between digital proofs submitted is in violation of any law and does not infringe on
Certified Designer with client provided photos or stock images. and the printed magazine. copyright, trademarks, trade names, or patents of any type.
The safety, or margin, is the distance from the “safe area” to
the trimmed edge of the ad. You should keep anything you Software: Artwork Submission:
want to protect from accidental trimming within this safe area.
Color, imagery and of course bleeds are expected to extend Our design teams exclusively uses the Adobe Creative Cloud of Design files can be submitted electronically via email,
well beyond the safe area. Important content to keep within the applications comprised of Adobe Photoshop, Adobe Illustrator DropBox, Google Drive, or just about any other digital
margin is text, phone numbers or logos. The safe area is merely and Adobe InDesign. Our offices are equipped to handle a wide means. Submissions can also be made using memory
a margin to protect from anything important being accidentally range of file types but specific versions of software vary by cards or USB/flash drives. All submissions will be reviewed
trimmed during the printing/bindery process. office. FREE Ad Design Services are included with the purchase prior to placement and TheHomeMag reserves the right to
of any product. Ads developed by TheHomeMag can only be make adjustments to any designs violating the terms and
used in our publications and products. We do not provide high- conditions of the advertising agreement.
resolution files for use in other media.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Magazine Inserts

1" BOOKMARK POPOUT .5"

ZIPCARD™ Magazine DESIGN | ENGINEERING | CONSTRUCTION Magazine
Clearance Orange County's Premier Design-Build Company Clearance
with messaging Two-sided
Front & Back

AdvertoisreBoOnToHn!e side, 01” PAVERS OVER YOUR EXISTING CONCRETEW•HW•eeYx•Qiosu•CftCifoiceNnskrH%gotPwaceDOnarfRePdfayemOFcadctOkoovetiSeliSleniDvbidtveEoirDEeooaUossrnrrsRyPntiCtu•shvntVyAeeecTosNmiwuIbVgSiraeCnhasEtcttEluyguySsrsrScobaCol•(ualnOtpAcSiPpoArePtenoCoatofelEno)l!reSDyo?•eucrTkrsav•eWrtianlkeways Home Remodeling | Kitchens & Bathrooms | Additions | Outdoor Living | New Construction
9ww4w9.p.3av8es1ca.p1es5in5c.0com
BEFORE

Howsoyustreimnnwovoartkisv!e 1” Thin Pavers AFTER
ExCiosnticnregte

RPeAvVoERlLuOtCionary

UGLY CONCRETE? (9N4Oe9u)wt3d4Co0o-o0nr9s1L5tirv|uioncpgtuiloeLSinncpetnda|sbeAc.#ced9o5sdm01i|1t|8Kitoeinatcmsh@|eRonpesuml&enoBtddabe.tlchionsmg 

WE MAKE IT BEAUTIFUL WITH NO DEMOLITION!

Accessory Advertising Rates

SIZE: 30K 40K 50K 60K 75K 100K
8-PAGE MAGAZINE INSERT (16" x 10.875") Each Total Each Total Each Total Each Total Each Total Each Total
ZIPCARD (8" x 5") 19.0¢ $9,500 18.0¢ $10,800
BOOKMARK (11.5" x 5.25") —— —— 11.0¢ $5,500 —— —— 8.0¢ $8,000
POPOUT (8.375" x 11.0") 12.0¢ $3,600 11.5¢ $4,600 13.0¢ $6,500 10.5¢ $6,300 10.0¢ $7,500 11.5¢ $11,500
15.0¢ $4,500 13.5¢ $5,400 12.0¢ $6,000 12.5¢ $7,500 12.0¢ $9,000 11.0¢ $11,000
13.0¢ $3,900 12.5¢ $5,000 11.5¢ $6,900 11.5¢ $8,625

Minimum PRINT + INSERT + MAIL in an Issue is 30,000 pieces. Pricing hold until next quantity break. Effective: Jan. 1, 2022

Accessory Advertising Specifications

8-PAGE POPOUT BOOK- Take advantage of TheHomeMag's
MAGAZINE MARK market leading distribution to
INSERT 8.375" w x 10.875" h send direct mail for a fraction of
5.25" w x the normal cost.
16" w x 10.875" h (include .25” bleed) 11.5" h
Paper 60lb. ZIPCARD™
(include .25” bleed) (include .25”
Paper 60lb. bleed) 8" w x 5" h
Paper 80lb.
(include .25” bleed)
Paper 80lb.

Bleed, Trim and Safety: Color: Submitted Materials:

Back cover ads require a 1/4" bleed and must adhere to the Advertisers understand and accept that in our normal 4-color, Advertiser warrants and represents that all the material
recommended safety margin, keeping all text 1/4" from the final web offset printing process, color variations can occur and submitted to TheHomeMag is original art or art which
trim size. Spread, full page, half page and quarter page ads do differences in the quality of paper may cause slight variations the Advertiser has legal permission to use and that no art
not have a full bleed option. Front covers are designed by a THM in color, clarity and overall appearance between digital proofs submitted is in violation of any law and does not infringe on
Certified Designer with client provided photos or stock images. and the printed magazine. copyright, trademarks, trade names, or patents of any type.
The safety, or margin, is the distance from the “safe area” to
the trimmed edge of the ad. You should keep anything you Software: Artwork Submission:
want to protect from accidental trimming within this safe area.
Color, imagery and of course bleeds are expected to extend Our design teams exclusively uses the Adobe Creative Cloud of Design files can be submitted electronically via email,
well beyond the safe area. Important content to keep within the applications comprised of Adobe Photoshop, Adobe Illustrator DropBox, Google Drive, or just about any other digital
margin is text, phone numbers or logos. The safe area is merely and Adobe InDesign. Our offices are equipped to handle a wide means. Submissions can also be made using memory
a margin to protect from anything important being accidentally range of file types but specific versions of software vary by cards or USB/flash drives. All submissions will be reviewed
trimmed during the printing/bindery process. office. FREE Ad Design Services are included with the purchase prior to placement and TheHomeMag reserves the right to
of any product. Ads developed by TheHomeMag can only be make adjustments to any designs violating the terms and
used in our publications and products. We do not provide high- conditions of the advertising agreement.
resolution files for use in other media.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

We’re happy to be in TheHomeMag. The art dept always
keeps me on task and does wonderful ads for us. We
hope to continue doing business for many years to come.

Hirrum, In Your Office

Professional Creative Services

Your Customized Experience 2022 Ad Deadlines & Delivery Dates

Our Brand-to-Action Design Process was specifically developed to get readers MONTH: The published issue month on the magazine
to stop in 3 seconds, pick up the phone and contact your business. Our design AD DEADLINE: Final day for agreement and artwork submission
team will create an ad that will make your business attractive to homeowners. IN-HOME: The first of a 3-day requested USPS delivery window.
We include appealing images, hooks, and calls to action that stimulate contact.
Ads are updated as needed, working with you to find the right formula to bring January July
in the leads.
AD DEADLINE: December 6 AD DEADLINE: June 27
IN-HOME: January 5-7 IN-HOME: July 13-15

Here’s what to expect February August

AD DEADLINE: January 17 AD DEADLINE: July 25
IN-HOME: February 2–4 IN-HOME: August 5-7

Brand-to-Action Design Process March September

1 You will receive an email once your contract has been signed, which AD DEADLINE: February 14 AD DEADLINE: August 22
will ask you to respond with a time and date that works best for you so IN-HOME: March 2-4 IN-HOME: September 7-9
that we may schedule a design consultation. In the meantime, gather
any high-resolution photographs and logos as well as any pertinent April October
information, that you would like to incorporate in your ad. Your
Marketing Consultant can provide you with guidelines for materials. AD DEADLINE: March 14 AD DEADLINE: September 12
IN-HOME: March 30-April 1 IN-HOME: September 28-30
2 Following your consult, the art department will create your ad
showcasing your business in the best way that will resonate with May November
our homeowners. Successful ads have a clear focus, highlight your
company’s unique skills, and present an enticing offer. AD DEADLINE: April 11 AD DEADLINE: October 10
IN-HOME: April 27-29 IN-HOME: October 26-28

Summer December

AD DEADLINE: May 2 AD DEADLINE: November 7
IN-HOME: May 18-20 IN-HOME: November 30-December 2

3 The art department will send you a proof of your ad to review. Please June
inspect the ad and respond in an appropriate amount of time with
any changes or corrections. Our design team will email your revised AD DEADLINE: May 31
ad to get your final approval before the artwork deadline. IN-HOME: June 15-17

Ask your marketing consultant about availability, some
categories fill up fast. Ad design requests must be in one
week prior to Ad Deadline.

Art Department: 714-881-4700 Ext: 704 or 705
Email: [email protected]

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com



Intuitive & Powerful Call Analytics

We provide a free lead management system when you enable call tracking for your Ads in
TheHomeMag. We have partnered with Callcap, a leader in call tracking software, to provide
you the most advanced and user-friendly reporting platform available on the market.

What are the 6 benefits of Call Tracking?

1 23

Customers can call or text Improved customer Analytics show your
direct to your call track service to close deals calls and texts to reveal
number that redirects to faster because you hot leads and missed
reply to messages on opportunities.
your phone number.
the go. 6

45

There is a record of call View full caller IDs 24-hour access to your
information to review and reports in real leads and customer
for times when a pen time through a simple messages via the app
and paper aren’t handy.
dashboard. or desktop.

Available On Desktop or:

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

63 Magazines
MONTHLY IN
30 States
COLLECTIVELY MAILING
110+ Million
MAGAZINES ANNUALLY ACROSS THE U.S.

1 Billion

MAGAZINES MAILED IN THE U.S.

We’ve advertised in TheHomeMag for the
last 10 years and it’s been a big part of our
success. They target the right audience and
customers for our product.

Scott, Sun Control Products

More than Just an Ad

Total Included Features Available

Over $500 every month with ad purchase!

FREE + FREE + FREE + FREE + FREE

Ad Design Call & Text Tracking QR Code Social Media Postings Digital Magazine

$350 Value $80 Value $25 Value $50 Value $25 Value

per month per month per month per post per month

Print & Digital Combo 62% of readers take action after
seeing a print magazine ad.
Every magazine is print and digitally published. We emphasize print because it Source: MRI-Simmons, Starch Advertising Research.
works. Generating more than a million leads for advertising clients all across the July 2017-June 2018
country, we know that print advertising is still the backbone of local, community
based marketing. Our online digital magazines can be read on our website and
other sites too. Your print ad is complimented with FREE web offerings across
mainstream social media sites. The print digital combo works to enhance a truly

comprehensive marketing solution for your home improvement business.

Tracking That Works

Always know who is calling with our FREE integrated call and text
tracking and management system. You’ll never lose touch with a
lead again because you can monitor your results from anywhere.
Call tracking proves your ad is working and guarantees an accurate
calculation of your return on investment.

• Text Messaging with images and videos • On The Go Mobile App
• Record and Archive Every Call and Text • Real-Time Reporting
• 24/7 Access with Multiple Users

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Our Readers are waiting for you.

Contact your Marketing
Consultant today.

Erwin Dass, Publisher & General Manager 
Office: 714.881.4700 X711

Crystal Tovar, Sales Director
Office: 714.881.4700 X701 Mobile: 949.381.9952

Alan Fuller, Marketing Consultant
Office: 714.881.4700 X707 Mobile: 714.566.5860

Gary McNeill, Marketing Consultant
Office: 949.679.1733 X706 Mobile: 949.293.7559

Jeannie Stewart, Marketing Consultant
Mobile: 760.846.3460

TheHomeMag® SoCal THMToolBox
16808 Armstrong Ave., Suite 200
Irvine, CA 92606
866.866.4944 FAX: 949.679.1758

www.THMtoolbox.com

10/2021