2023 MEDIA KIT Clearing the path for quality leads AMERICA’S #1 HOME IMPROVEMENT MAGAZINE®
TheHomeMag has been wonderful. I know it’s reaching the kind of clients I want to attract. We are happy with the results we get! Mark, Cabinet Magic
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Proven Lead Generation Homeowners with Purchasing Power TheHomeMag® is the most powerful and quantifiable local advertising resource for home improvement businesses in America. TheHomeMag provides a cost-effective way to reach the ideal customer by only mailing to buyers with the desire and means to improve their homes. Extremely Targeted Distribution TheHomeMag (THM) was founded in 1980 to provide targeted exposure for businesses to connect with customers. Every month TheHomeMag SoCal targets single-family, owner-occupied households that are the cream of the crop in Southern California. We deliver 580,000 magazines to residence mailboxes in Orange County, San Diego, Riverside, South Bay Los Angeles, and Coachella Valley. TheHomeMag Pros Marketing Plan America’s #1 Home Improvement Magazine We clear the path by matching the right audience with the right ad, bringing businesses powerful, profitable results month after month with a new wave of calls every issue. This winning formula has made us America’s #1 Home Improvement Magazine.® We invite you to partner with us. THMToolBox When you advertise with TheHomeMag, you get a marketing plan designed to bring you leads. Targeted print direct mail distribution, digital magazines and social media posts that bring you calls and link your ads to your website, driving traffic and increasing your SEO. THM readers feel good about you because every Pro in TheHomeMag is a Pre-Screened, Approved advertiser backed by TheHomeMag $1,000 Service Warranty. In addition to marketing help, seasonal tips and a monthly newsletter, THMToolBox.com provides advertisers industry specific business strategies and resources to better manage and grow your home improvement business.
Our National Footprint Since our start our purpose has been to clear the path to make it easy for homeowners to find skilled and reputable local home improvement companies. TheHomeMag® is mailed to 68 unique markets covering 30 states across the United States.* As a blend of franchises and corporately-owned publications, we publish 118 million magazines annually, each of which is direct-mailed to the ideal home improvement audience in each specific area. We connect our advertising clients with targeted, ready-to-buy homeowners. TheHomeMag magazines and accessory products generate over 2 million client-calls annually. In 2021 TheHomeMag® celebrated printing its one billionth magazine. *Data current as of January 2023. 1 55 2 56 39 5 64 66 8 7 47 14 22 30 60 61 33 68 27 43 35 49 40 18 20 23 29 21 15 28 11 37 25 45 51 54 57 41 36 62 52 16 32 34 44 63 67 59 58 42 65 46 48 31 10 24 26 50 17 19 38 4 3 13 53 12 6 9 1 Southwest FL 2 Sarasota, FL 3 San Fernando Valley, CA 4 Ventura, CA 5 Tampa, FL 6 Palm Beach, FL 7 Jacksonville, FL 8 Orlando, FL 9 Ft. Lauderdale, FL 10 Las Vegas, NV 11 Kansas City 12 Miami, FL 13 Tucson, AZ 14 Atlanta, GA 15 Dallas, TX 16 Denver, CO 17 East Bay, CA 18 Nashville, TN 19 Orange County, CA 20 Houston, TX 21 Fort Worth, TX 22 Charlotte, NC 23 San Antonio, TX 24 Phoenix, AZ 25 Chicago, IL 26 San Diego, CA 27 Washington DC 28 Oklahoma City, OK 29 Austin, TX 30 Raleigh, NC 31 Silicon Valley, CA 32 Colorado Springs, CO 33 Richmond, VA 34 Salt Lake City, UT 35 Central NJ 36 Indianapolis, IN 37 St. Louis, MO 38 Riverside, CA 39 Lakeland, FL 40 Boston, MA 41 Columbus, OH 42 Sacramento, CA 43 Philadelphia, PA 44 Portland, OR 45 Minneapolis, MN 46 West LA, CA 47 New Orleans, LA 48 South Bay, CA 49 Long Island, NY 50 Coachella Valley, CA 51 Cleveland, OH 52 Northern CO 53 Daytona, FL 54 Pittsburgh, PA 55 Port Charlotte, FL 56 Treasure Coast, FL 57 Cincinnati, OH 58 North Bay, CA 59 Salem, OR 60 Cape Fear, NC 61 Greenville, SC 62 Des Moines, IA 63 South Puget Sound, WA 64 Nature Coast, FL 65 Reno, NV 66 Ocala, FL 67 Central Puget Sound, WA 68 Hampton Roads, VA
Measurable Results TheHomeMag® creates lifelong customers for our advertisers and provides the highest quality contractors, remodelers and home service pros for our homeowners. For Our Readers: WE INSPIRE our readers with home improvement ideas and offer an variety of quality companies to help them with their home improvement decisions. WE CREATE DEMAND for the kind of luxury home products and design services desired in Southern California. WE SHOWCASE TALENT from local businesses that are experts in delivering best-in-class services to homeowners. WE PROVIDE A MARKETPLACE where homeowners can easily find a wide variety of home improvement sources for all styles and design needs. WE PROVIDE QUALITY pre-screened home improvement professionals that are backed by a THM Service Warranty. For Our Advertisers: WE REACH local affluent homeowners with an average income of $194,791 and an average home value of $1,086,345 in Southern California. WE CAPTIVATE owners of luxury homes who have a primary interest in enhancing their properties through fine design. WE PROVIDE powerful and quantifiable advertising resources to cost effectively reach your ideal customer in their home. WE PROMOTE local home improvement companies through our trusted monthly magazine, as well as online, word-of-mouth and at home show events. WE CONNECT reputable businesses with select homeowners in SoCal. We are the best and most trusted name in home improvement direct-mail marketing. Source: Valpak Dec 2022 Zip Code Saturation for 6 Regions
SELECT TARGETED DISTRIBUTION TO AFFLUENT, MIDDLE-AGED HOMEOWNERS • SINGLE-FAMILY • OWNER-OCCUPIED HOMES • AVG. INCOME: $195K TARGETED DEMOGRAPHICS AFFLUENT AUDIENCE NO WASTED DISTRIBUTION TO APARTMENTS, CONDOS, EMPTY HOMES, RENTAL PROPERTIES, OFFICES OR RACK DISTRIBUTION
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com 60 60 71 57 22 SOUTH ORANGE COUNTY NORTH ORANGE COUNTY 92102 78 78 56 52 67 SOUTH BAY 91 91 1 1 1 111 SAN DIEGO RIVERSIDE COACHELLA 71 VALLEY TheHomeMag® SoCal Print Distribution NORTH OC 100,000 SAN DIEGO 100,000 RIVERSIDE 100,000 COACHELLA VALLEY 80,000 SOUTH OC 100,000 SOUTH BAY 100,000 580,000
59 Average Age of Homeowner $160,000 Average Income $1,246,969 Average Home Value 39 Average Age of Home TheHomeMag® SoCal Reader 78%OF HOMEOWNERS PLAN TO DO A HOME IMPROVEMENT PROJECT IN THE NEXT 12 MONTHS. Source: Porch Research July 2020 62% of readers take action after seeing a print magazine ad. Source: MRI-Simmons, Starch Advertising Research. July 2017-June 2018 of homeowners want a home tech improvement. 44%Source: Porch Research July 2020 Source: Valpak Dec. 2022 Zip Code Saturation for 6 Regions
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Demographics TheHomeMag® Reaches over 580,000 of the Most Highly Concentrated Audience of Affluent Homeowners in Southern California. Region Average Age of Homeowner Average Age of Home Average Income Average Home Value Distribution Average Credit Score ORANGE COUNTY* 60 42 $ 175,000 $ 1,547,173 200,000 775 SAN DIEGO 57 38 $ 187,500 $ 1,654,556 100,000 775 RIVERSIDE 55 28 $ 125,000 $ 806,899 100,000 775 SOUTH BAY 60 64 $ 162,500 $ 1,594,593 100,000 775 COACHELLA VALLEY 60 27 $ 75,000 $ 631,624 80,000 675 Source: Valpak Dec. 2022 Zip Code Saturation for 6 Regions *North and South Orange County averages combined
2023 Print Advertising Rates SINGLE ZONE Monthly Distribution 100,000 Households Size 4x Per Issue 8x Per Issue 13x Per Issue Full Page $2,800 $2,700 $2,600 Half Page $1,775 $1,675 $1,575 Quarter Page $895 $795 $695 ORANGE COUNTY, SAN DIEGO, RIVERSIDE & SOUTH BAY 2+ ZONES Monthly Distribution 200,000 Households Size 4x Per Issue 8x Per Issue 13x Per Issue Full Page $4,950 $4,850 $4,750 Half Page $3,150 $3,050 $2,950 Quarter Page $1,570 $1,475 $1,375 Rates are non-commissionable. All rates are per insertion. Contract prices are valid only with a signed contract and limited to consecutive issues. Subject to availability. COACHELLA VALLEY SINGLE ZONE Monthly Distribution 80,000 Households Size 4x Per Issue 8x Per Issue 13x Per Issue Full Page $2,155 $2,050 $1,950 Half Page $1,300 $1,200 $1,075 Quarter Page $625 $575 $525 Effective: Jan. 2023 Issue PREMIUM POSITIONS Available on full page ads only to contract advertisers. Below rates are per insertion. Front Cover Full Rate $2,800 (Requires Half Page Ad) Back Cover — $3,500 & $3,000 (CV) Center Spread — $4,700 & $3,700 (CV) Ultra Premium Position Inside Front & Inside Back Full Rate Plus 15% Premium Position Pages 3–15 & Left Inside Back Full Rate Plus 10% Advertising regularly with TheHomeMag® makes your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad.
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Print Advertising Specifications Bleed, Trim and Safety: Back cover ads require a 1/4" bleed and must adhere to the recommended safety margin, keeping all text 1/4" from the final trim size. Spread, full page, half page and quarter page ads do not have a full bleed option. Front covers are designed by a THM Certified Designer with client provided photos or stock images. The safety, or margin, is the distance from the “safe area” to the trimmed edge of the ad. You should keep anything you want to protect from accidental trimming within this safe area. Color, imagery and of course bleeds are expected to extend well beyond the safe area. Important content to keep within the margin is text, phone numbers or logos. The safe area is merely a margin to protect from anything important being accidentally trimmed during the printing/bindery process. Color: Advertisers understand and accept that in our normal 4-color, web offset printing process, color variations can occur and differences in the quality of paper may cause slight variations in color, clarity and overall appearance between digital proofs and the printed magazine. Software: Our design teams exclusively uses the Adobe Creative Cloud of applications comprised of Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Our offices are equipped to handle a wide range of file types but specific versions of software vary by office. FREE Ad Design Services are included with the purchase of any product. Ads developed by TheHomeMag can only be used in our publications and products. We do not provide highresolution files for use in other media. Submitted Materials: Advertiser warrants and represents that all the material submitted to TheHomeMag is original art or art which the Advertiser has legal permission to use and that no art submitted is in violation of any law and does not infringe on copyright, trademarks, trade names, or patents of any type. Artwork Submission: Design files can be submitted electronically via email, DropBox, Google Drive, or just about any other digital means. Submissions can also be made using memory cards or USB/flash drives. All submissions will be reviewed prior to placement and TheHomeMag reserves the right to make adjustments to any designs violating the terms and conditions of the advertising agreement. Copyright © 2021 — TheHomeMag® — All Rights Reserved Back Cover Trim Size: 8" x 8.75" Bleed Size: 8.5" x 9" (Left, Right & Bottom only) Safety: 0.25" Quarter Page Ad Size: 3.625" x 4.75" Half Page — Horizontal Ad Size: 7.5" x 4.75" Full Page Ad Size: 7.5" x 9.75" Safety: 0.25" Half Page — Vertical Ad Size: 3.625" x 9.75" Spread — Double Truck Ad Size: 15.5" x 9.75" Safety: 0.25" Art Specs • All artwork should be sent as a Print-Ready, Hi-Res .PDF • We also accept the following file types: .eps, .tif, .jpf, .jpg, .jpeg, .psd, .indd, .ai • Images must be 300 DPI at final size (NO WEB IMAGES) • Please outline fonts or include in a folder if sending native files • Artwork should be in CMYK color mode (NO SPOT COLORS) • Back Cover, DML, Blow-In, Bookmark & Magazine Inserts need a .25" BLEED all around • SAFE AREA: Please keep all important text at least .25" from inside of the trim line. • BLACK TYPE: Black type should be in black only, not 4C/Rich Black. • REVERSE TYPE: Reversed type should be no smaller than 7 pt. • Rich Black: Percentages used in Rich Black should add up to no more than 300%. Our recommended mix is 50C 40M 40Y 100K.
• We offer and deliver the best solution for your existing cracked or unsightly concrete! • Quick way to boost your curb appeal • Cost effective system • No Demolition WHY CHOOSE PAVESCAPES? PRODUCTS SERVICES 949.381.1550 www.pavescapesinc.com Pavers • Natural Stone • Travertine Driveways • Pool Decks • Walkways How our innovative system works! 1” Thin Pavers Existing Concrete Revolutionary PAVERLOC 1” PAVERS OVER YOUR EXISTING CONCRETE AFTER BEFORE 0% Financing (OAC) UGLY CONCRETE? WE MAKE IT BEAUTIFUL WITH NO DEMOLITION! Orange County's Premier Design-Build Company DESIGN | ENGINEERING | CONSTRUCTION (949) 340-0915 | opulentdb.com | team@opulentdb.com New Construction | Additions | Remodeling Outdoor Living Spaces | Kitchens & Baths License #950118 Home Remodeling | Kitchens & Bathrooms | Additions | Outdoor Living | New Construction BOOKMARK ZIPCARD™ POPOUT 1" Magazine Clearance with messaging Front & Back Advertise on one side, or BOTH! .5" Magazine Clearance Two-sided Magazine Inserts
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Accessory Advertising Rates Bleed, Trim and Safety: Back cover ads require a 1/4" bleed and must adhere to the recommended safety margin, keeping all text 1/4" from the final trim size. Spread, full page, half page and quarter page ads do not have a full bleed option. Front covers are designed by a THM Certified Designer with client provided photos or stock images. The safety, or margin, is the distance from the “safe area” to the trimmed edge of the ad. You should keep anything you want to protect from accidental trimming within this safe area. Color, imagery and of course bleeds are expected to extend well beyond the safe area. Important content to keep within the margin is text, phone numbers or logos. The safe area is merely a margin to protect from anything important being accidentally trimmed during the printing/bindery process. Color: Advertisers understand and accept that in our normal 4-color, web offset printing process, color variations can occur and differences in the quality of paper may cause slight variations in color, clarity and overall appearance between digital proofs and the printed magazine. Software: Our design teams exclusively uses the Adobe Creative Cloud of applications comprised of Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Our offices are equipped to handle a wide range of file types but specific versions of software vary by office. FREE Ad Design Services are included with the purchase of any product. Ads developed by TheHomeMag can only be used in our publications and products. We do not provide highresolution files for use in other media. Submitted Materials: Advertiser warrants and represents that all the material submitted to TheHomeMag is original art or art which the Advertiser has legal permission to use and that no art submitted is in violation of any law and does not infringe on copyright, trademarks, trade names, or patents of any type. Artwork Submission: Design files can be submitted electronically via email, DropBox, Google Drive, or just about any other digital means. Submissions can also be made using memory cards or USB/flash drives. All submissions will be reviewed prior to placement and TheHomeMag reserves the right to make adjustments to any designs violating the terms and conditions of the advertising agreement. Accessory Advertising Specifications Minimum PRINT + INSERT + MAIL in an Issue is 30,000 pieces. Pricing hold until next quantity break. BOOKMARK 5.25" w x 11.5" h (include .25” bleed) Paper 80lb. 8-PAGE MAGAZINE INSERT 16" w x 10.875" h (include .25” bleed) Paper 60lb. SIZE: Each Total Each Total Each Total Each Total Each Total Each Total 8-PAGE MAGAZINE INSERT (16" x 10.875") — — — — 19.0¢ $9,500 — — — — 16.5¢ $16,500 ZIPCARD (8" x 5") 13.0¢ $3,900 12.5¢ $5,000 12.0¢ $6,000 11.5¢ $6,900 11.0¢ $8,250 9.0¢ $9,000 BOOKMARK (11.5" x 5.25") 16.5¢ $4,950 15.0¢ $6,000 14.5¢ $7,250 14.0¢ $8,400 13.5¢ $10,125 13.0¢ $13,000 POPOUT (8.375" x 11.0") 14.0¢ $4,200 13.5¢ $5,400 13.0¢ $6,500 12.5¢ $7,500 12.5¢ $9,375 12.0¢ $12,000 Take advantage of TheHomeMag's market leading distribution to send direct mail for a fraction of the normal cost. POPOUT 8.375" w x 10.875" h (include .25” bleed) Paper 60lb. ZIPCARD™ 8" w x 5" h (include .25” bleed) Paper 80lb. 30K 40K 50K 60K 75K 100K Effective: Jan. 2023 Issue
We’re happy to be in TheHomeMag. The art dept always keeps me on task and does wonderful ads for us. We hope to continue doing business for many years to come. Hirrum, In Your Office
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Professional Creative Services Your Customized Experience Our Brand-to-Action Design Process was specifically developed to get readers to stop in 3 seconds, pick up the phone and contact your business. Our design team will create an ad that will make your business attractive to homeowners. We include appealing images, hooks, and calls to action that stimulate contact. Ads are updated as needed, working with you to find the right formula to bring in the leads. Here’s what to expect Brand-to-Action Design Process 1 You will receive an email once your contract has been signed, which will ask you to respond with a time and date that works best for you so that we may schedule a design consultation. In the meantime, gather any high-resolution photographs and logos as well as any pertinent information, that you would like to incorporate in your ad. Your Marketing Consultant can provide you with guidelines for materials. 2 Following your consult, the art department will create your ad showcasing your business in the best way that will resonate with our homeowners. Successful ads have a clear focus, highlight your company’s unique skills, and present an enticing offer. 3 The art department will send you a proof of your ad to review. Please inspect the ad and respond in an appropriate amount of time with any changes or corrections. Our design team will email your revised ad to get your final approval before the artwork deadline. Art Department: 714-881-4700 Ext: 704 or 705 Email: socalart@thehomemag.com 2023 Ad Deadlines & Delivery Dates MONTH: The published issue month on the magazine AD DEADLINE: Final day for agreement and artwork submission IN-HOME: The first of a 3-day requested USPS delivery window. January AD DEADLINE: December 5* IN-HOME: January 4-6 April AD DEADLINE: March 13* IN-HOME: March 29-31 February AD DEADLINE: January 16* IN-HOME: February 1–3 Summer AD DEADLINE: May 1* IN-HOME: May 17-19 July AD DEADLINE: June 26* IN-HOME: July 12-14 March AD DEADLINE: February 13* IN-HOME: March 1-3 May AD DEADLINE: April 10* IN-HOME: April 26-28 December AD DEADLINE: November 6* IN-HOME: November 29-30 *South Bay or Coachella Valley ads could be due the Thursday prior to this date. August AD DEADLINE: July 24* IN-HOME: August 9-11 September AD DEADLINE: August 21* IN-HOME: September 6-8 October AD DEADLINE: September 11* IN-HOME: September 27-29 November AD DEADLINE: October 9* IN-HOME: October 25-27 Ask your marketing consultant about availability, some categories fill up fast. Ad design requests must be in one week prior to Ad Deadline. June AD DEADLINE: May 30* IN-HOME: June 14-16
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Intuitive & Powerful Call Analytics We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag. We have partnered with Callcap, a leader in call tracking software, to provide you the most advanced and user-friendly reporting platform available on the market. What are the 6 benefits of Call Tracking? Available on Desktop or: There is a record of call information to review for times when a pen and paper aren’t handy. Customers can call direct to your call track number that redirects to your phone number. 1 4 2 View full caller IDs and reports in real time through a simple dashboard. 5 Analytics show your calls to reveal hot leads and missed opportunities. 3 24-hour access to your leads via the app or desktop.
68 Magazines MONTHLY IN 30 States COLLECTIVELY MAILING 118 Million MAGAZINES ANNUALLY ACROSS THE U.S. 1 Billion MAGAZINES MAILED IN THE U.S. We’ve advertised in TheHomeMag for the last 10 years and it’s been a big part of our success. They target the right audience and customers for our product. Scott, Sun Control Products
America’s #1 Home Improvement Magazine® TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com Print & Digital Combo Every magazine is print and digitally published. We emphasize print because it works. Generating more than a million leads for advertising clients all across the country, we know that print advertising is still the backbone of local, community based marketing. Our online digital magazines can be read on our website and other sites too. Your print ad is complimented with FREE web offerings across mainstream social media sites. The print digital combo works to enhance a truly comprehensive marketing solution for your home improvement business. Tracking That Works Always know who is calling with our FREE call tracking and management system. You’ll never lose touch with a lead again because you can monitor your results from anywhere. Call tracking proves your ad is working and guarantees an accurate calculation of your return on investment. Total Included Features Available Over $500 every month with ad purchase! More than Just an Ad • Record and Archive Every Call and Text • 24/7 Access with Multiple Users • On The Go Mobile App • Real-Time Reporting FREE Ad Design $350 Value per month FREE Social Media Postings $50 Value per post + FREE QR Code $25 Value per month FREE Digital Magazine $25 Value per month + + FREE Call Tracking $80 Value per month 62% of readers take action after seeing a print magazine ad. Source: MRI-Simmons, Starch Advertising Research. July 2017-June 2018 +
Our Readers are waiting for you. Contact your Marketing Consultant today. Erwin Dass, Publisher & General Manager Office: 714.881.4700 X711 Crystal Tovar, Sales Director Office: 714.881.4700 X701 Mobile: 949.381.9952 Alan Fuller, Marketing Consultant Office: 714.881.4700 X707 Mobile: 714.566.5860 Gary McNeill, Marketing Consultant Office: 949.679.1733 X706 Mobile: 949.293.7559 Jeannie Stewart, Marketing Consultant Mobile: 760.846.3460 TheHomeMag® SoCal 16808 Armstrong Ave., Suite 200 Irvine, CA 92606 866.866.4944 FAX: 949.679.1758 www.THMtoolbox.com 1/2022 THMToolBox