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Published by Flash Group, 2017-07-26 10:10:08

GOVTECH REPORT

GOVTECH REPORT

2014 SITA GovTech

A Government [Em]powered
by Technology

Imagine the possibilities...

Advertising | Branding | Strategy | Multimedia | Signage



CTaOblNeToEfNTS 01 INTRODUCTION
02 About Govtech
03 Brief - Response
04
05 THEME CONCEPTS
06 Chosen Theme
07
ELECTRONIC ELEMENTS
Invite | Powerpoint | Website
Emailer | Online Banners

ADVERTISING
Billboards | Magazine
Sporsonship Booklets

BRANDING PLAN
Indoor
Outdoor

SITA STAND
Brief - Response
Output

Gallery - Durban ICC

Advertising | Branding | Strategy | Multimedia | Signage

01 INTRODUCTION
About Govtech
The Brief

Advertising | Branding | Strategy | Multimedia | Signage

INTRODUCTION Join us at the Durban International Convention Centre, from the
02 - 05 November 2014, where more than 1200 key public sector IT
ABOUT GOVTECH professionals will attend GovTech 2014 to discuss and debate the
effectiveness and value that ICT can deliver.
GovTech is SITA's 9th annual GovTech conference, now firmly Who will attend?
established as South Africa’s premier event for key stakeholders
involved in public sector ICT. GovTech is targeted at DGs, Deputy DGs, CIOs, CTO, IT Directors and
other senior-level leaders across all levels of government, who are
GovTech underscores the State IT Agency's commitment to provide involved in the evaluation, selection, procurement or management
an ICT thought leadership platform that not only showcases the latest of technology, as well as top-level representatives from large,
technologies, solutions and trends, but also brings together diverse medium and small ICT organisations. The combined public sector ICT
stakeholders across the public and private sectors. constituency served by SITA alone is enormous and we anticipate
that about 1 200 representatives from across national, provincial and
THE GOVTECH VISION local government will be in attendance this year, together with
delegates from private sector organisations.
A world-class ICT thought leadership platform and South Africa's
pre-eminent public sector technology learning event aimed at The GovTech 2014 conference will provide a unique opportunity to
promoting knowledge sharing and fostering dialogue among ICT reach those in government who have the mandate, budgets and
roleplayers who share a common interest in transforming need to purchase IT products, services and solution
government.
The Brief The theme for this year is
GOVTECH OBJECTIVES Empowered Government.

• Establishing an ongoing public-private sector dialogue for success Please prepare a concept design for this year’s theme.
• Providing a platform for information-sharing between all spheres The image/visual/graphic execution of the theme should
depict the following:-
of government and industry
• Profiling successful ICT initiatives undertaken across the public o Government’s future use of cutting edge technology
o How citizens can benefit from a technologically
sector in South Africa
• Presenting global best practices and proven solutions to key advanced government
o Use current IT/Technology imagery and show evolution of
public sector challenges
• Facilitating the discovery of new and innovative technologies technology from current to the future

used to serve citizens better The theme for GovTech 2014 will focus on unlocking the power of ICT
• Supporting the transformation and modernisation of the public to empower the individual in public service delivery, by celebrating
successes, showcasing achievements and recognising progress
sector through ICT
• Contributing to the future of public sector ICT Theme -

Government (EM)POWERED by Technology

The theme for GovTech 2014 will focus on unlocking the power of ICT
to empower the individual in public service delivery, by celebrating
successes, showcasing achievements and recognising progress. It will
provide a stimulating and informative centre for debate, and with
eminent speakers, expert presentations and key suppliers all in
attendance, delegates can identify excellent solutions to all public
sector IT needs.

02 THEME
Concepts presented
Chosen theme
Chosen images

Advertising | Branding | Strategy | Multimedia | Signage



CONCEPTS Presented 02
05
01
03
04

Concept 06 - Govetch networking in government, and there

importance in business, our land and our personal lives. The triangles

represent the multi-faceted offerings in technology in the country

creating a multitude of opportunities.

 

The have large coverage and expertise indicated by the grid system.

Multiple images can be used in the layout as the grid systems show the

overage while the imagery would show the diversity. This concept would

06 work well with many different images as Govtech affects everyone and
everything in our country

Concept 07 The Honeycomb concept. Bees are seen to be on of the

most effective, well organised and productive creatures on the planet,
hence the honeycomb grid system. The background lighter grid system
represents the general technology while the larger shape represents its part
in certain areas of government and the country. Different images would
work in this concept too showing the different areas Govtech empowers

07

Concept 08 - Once again different images work well here.

This is a clean angular design moving in a positive direction,
which is govtech way of moving forward. This concept also
represents the multi-facet offerings Govetch give our country
and our government. Keeping it clean and simple showing
it professionalism.

08

Chosen THEME government come in, right? …well, this is how… by adding
electricity lines, network poles and Wi-Fi spots to rural areas and
RATIONALE unprivileged areas of SA, it becomes easy to access information
through hand helds, laptops,ipads and so forth.
South Africa has systems that have been put into place by the
government to help improve quality of life through the usage of As opposed to going out and dancing in the streets we can
technology. As oppose to going to the Department of Home make use of social media to protest and show dissatisfaction.
Affairs and standing in a long tiring cue to find out whether your The theme is
passport/id is out yet or not, government has introduced a
technology system to remedy that. Things like sms notification, “A government empowered by technology”
email and telephone calls have made life easy for us. Imagine the possibilities…

Communication through the vast media platforms has improved
so much so news have become so easy to access. I know what
you are thinking, you probably thinking how does the

Theme

breakdown

Magazine - Cover and DPS advert Advertising | Branding | Strategy | Multimedia | Signage





03 ELECTRONIC ELEMENTS
Invite | Powerpoint | Website
Emailer | Online Banners



Electronic Emailer
Powerpoint Presentation

Govtech 2014 Website

04 ADVERTISING
Billboards | Magazine | Newspaper
Sporsonship Booklets

Advertising | Branding | Strategy | Multimedia | Signage



Advertising - Billboards

Magazine - Cover and double page spread advert Advertising | Branding | Strategy | Multimedia | Signage

Advertising - Newspaper Advert Advertising | Branding | Strategy | Multimedia | Signage

Advertising - Sponsorship Doc Advertising | Branding | Strategy | Multimedia | Signage

05 BRANDING PLAN
Outdoor branding
Indoor branding

oburatdndoionrg

Outdoor - Flags Advertising | Branding | Strategy | Multimedia | Signage

Outdoor - Main ramp bollard Advertising | Branding | Strategy | Multimedia | Signage

Outdoor - Street Poles Advertising | Branding | Strategy | Multimedia | Signage

Outdoor - Welcome Banner Advertising | Branding | Strategy | Multimedia | Signage

binrdaonodring



top Advertising | Branding | Strategy | Multimedia | Signage
bottom

Indoor - Main Registration Desk

Key Event Sponsor Rands, cents, bytes.

Examining the costs and
savings of ICT.

Key Event Sponsor Fast, efficient, accessible.
Exploring the eGovernment

Of the future.

Better broadband for all. Key Event Sponsor
Taking the 2030 broadband

From vision to reality.

Key Event Sponsor Rands, cents, bytes. Better broadband for all. Key Event Sponsor Key Event Sponsor Fast, efficient, accessible.
Examining the costs and Taking the 2030 broadband Exploring the eGovernment

savings of ICT. From vision to reality. Of the future.

Indoor - Hanging Banner (Arena Ballistrade Welcome Banner Advertising | Branding | Strategy | Multimedia | Signage



SITA STAND AT GOVTECH 2014 BRIEF Theme 2: Best practice, innovation & success stories
Service Management Framework for DBE
THEME: The theme for the SITA stand at GovTech is ‘15 yrs of Service Management Monitoring Evaluation
empowering Government through ICT’ which is linked to the Information Security
GovTech theme; A Government empowered by Technology. Information management
WASP
The theme needs to be creatively and visually brought to life. Theme 3: Innovation
The services that will be exhibited demonstrate 4 different Internet of things
areas/sub themes of empowerment, as aligned to the Diakanyo
GovTech 2014 topics, namely, E Government, Infrastructure & Theme 4: E- Government
Broadband, Lowering Cost of ICT, Best practice, innovation & Permit system
success stories. eServices

LOOK AND FEEL: The design concept needs to incorporate Slotaonkd& feel
the above mentioned themes within the different areas of
the stand where the services are positioned. Advertising | Branding | Strategy | Multimedia | Signage

The overarching theme should be Government Empowered
by Technology which should tie back to SITA being the
backbone of ICT in Government and in relation to
celebrating 15 years of empowering government.

Showcasing the ‘how’ of SITA empowering Govt needs to be
brought to the fore. This can be aligned to successes (will
send a few)
All panels where services will be promoted need to be
branded on both sides of panel- as per 2013.

Branding will also be required around the bar area and
hanging banners.

SITA SERVICES- 16

Theme 1: Infrastructure & Broadband
Hosting Services
LAN and Desktop
VOIP and Broadband










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