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Published by Flash Group, 2017-07-26 07:05:14

Flash Group Brochure

THROUGH THE LINE BRANDING AND ELECTRONIC AND
SERVICES PRODUCTION SERVICES MULTIMEDIA SERVICES

Advertising | Branding | Web Design &
Design | Wide Format Printing | Development |
Brand Development | Signage | Online Marketing|
Strategy | Exhibitions | Digital & Video
Media | Production |
www.flashdigital.co.za Animation |
www.flashmark.co.za
www.flashinteractive.co.za

01

GETTOKNOWUS

A collective of creatively inspired experts who together
bring an offering that delivers all aspects of a fully

integrated 360-degree, advertising offering. Simply put,
we are 3 companies with 1 vision under 1 roof.

MISSION VISION

Our mission is to have the utmost To find the right vehicle to turn
refined future forward thinking, simple products into formidable
accompanied by impeccable brands.
Excellence in delivery, and have
at our disposal - bold illuminated
ideas that connect businesses,
customers and consumers, swiftly
across multiple platforms.

02





About AdStvDMreeearsdttigeiiasngiyng

flashmarketing

Flash Marketing, is a culmination of nearly 10
years experience. Superbly brought together
by a band of like-minded individuals and with
one purpose only. To do right by the idea and
see to it that it is king. We’re an independent,
one stop shop that provides a niche offering
of the very best creative solutions across
all mediums. We are a proud 100% black
women-owned agency

06

07

STRATEGY These include competitive market
research and analysis to gather vital
Our approach to strategy is quite
simple, yet proficiently effective. pointers, strategic planning and
Plainly put, its not the perfect visual consultation paired with marketing
or the right choice of words that are plans to drive direction, advertising
important in communication and media strategy coupled with
strategy, it’s a combination of both. integrated digital media strategy to

It’s like asking what’s more important identify appropriate avenues to
in building a house, a hammer or a penetrate, followed by
nail? Both have to work together. The
best hammer in the world is useless if comprehensive campaign
the hammer misses the development, as well as promotions
nail. And the best nail in the world is
useless unless there’s a hammer and incentives to ensure the
to hammer the nail in. message hits home.

That’s why we offer a 360-degree
offering, fusing the thinking of all
departments, to provide a
synchronized and illuminated way
forward. Which gives us the best
outline of what our communication
should convey, to whom and in
what tone. Our strategic services
deal with both the development
of strategy and the operational
services that see through the
execution of the strategies.

08

09

ADVERTISING

- TV, Radio, Print and Online
advertising services

- Concept development
- Full production services inclusive of

writing, scripting, design,
production, and audio-visual

BRAND
DEVELOPMENT

We’re in the business of translating
great business strategy into great
brand strategy. Through our culture
and belief, we unlock the true
potential of the brands in our care.
Illumination underlines our belief in
the power of creative strategies and
the ideas that unshackle the
potential of brands.

BRANDMANAGEMENT
SERVICES

We develop, offer guidance as well
as provide turnkey services from
brand audits to measuring
brand equity. We achieve this by
simply starting where it makes sense
most, examining the client’s
current brand management
practice.

10

MEDIA MEDIAPLANNING
ANDBUYING

As part of our offering, we cater to our
clients with a 360-degree media service.
Once we’ve agreed on a way forward
together with client, we use goals and
measurable objectives as keys to
determine the effectiveness of their
advertising campaigns.

The more clearly defined the marketing
direction, the better defined the media
plan, the more likely our clients’
advertising campaigns will generate the
results their business desires.

Our key media services are:

- Media strategy
- Media Planning
- Media buying
- Monitoring and reporting

11

AISNENTRDEVROICANECLSTINIVEE The majority of successful interactive
agencies around today are defined as
collectives that provide specialized
advertising and marketing services for the
digital space.

The digital realm of our age comprises a
variety of multimedia-enabled electronic
channels that an advertiser’s
communication can be experienced from.
The digital space in its very nature, is
characterized by ‘the internet’, kiosks,
CD-ROMs, DVDs, and a variety of lifestyle
devices including the iPod, iPad, consoles,
smart TVs and mobile.

Our interactive agency works
collaboratively alongside the rest
of the agency, to bring to life creative
communication that illuminates ideas
on a multi-platform environment.

This is why we offer an integrated service,
including strategy, creative, design, video,
development, programming (Flash, but not
limited to), deployment, management,
and fulfillment reporting.

12

Our interactive online services
include digital lead generation,
digital brand development,
interactive marketing and
communications strategy, rich
media campaigns, interactive
video brand experiences, Web 2.0
website design and development,
e-learning Tools, email marketing,
SEO/SEM services, PPC campaign
management, content anagement
services, web application
development, and overall data
mining & ROI assessment.

Online networking is the ‘next stage’
and future of brand marketing and
interactive, the core of brand
communication and marketing
strategy.

13

About WEBixPdSrhreigaiiFbnnnoitatdriigniomnegngast

flashDIGITAL

Established as a production company
specializing in wide format printing,
signage manufacturing and installation.
The production house produces anything
from branded stationery to exhibition
stands and billboards. One of Flash
Digital’s greatest value adding elements
is its full service basket that goes from
in-house production to on-site installation
and project management.

14

15

PRODUCTION

p“Birelloliudemuvceintiiatotoniroonnf”ofret,rigwinhegtc.tOahprreroryuagothuinrtgoidaoesuaFrolafsh
WDpriigdoitedauflco,trwimoenabtdopiavrsiisntiotainnmtgah,nsauitgfsnapacegtceuiarmlinaisngeuasfniandcturing
and installation.

16

Having the luxury of being a full service
ibdnaessstikagelntl,aitnth-iaohtnoouafsnfedeprprsrooedjvueeccrttyimotnhaintnoaggofenrm-osemintcet,ownceept,
chaonuspersopuedcliyamlisenestiionntthheaftoolulorwprinogd:uction

17

wideformatprinting

---BBPvVAiihlCNlicbN&loEFeRaAwSrBdrRsaICp

We offer printing on a wide variety of
substrates including PVC, both
Black-backed as well as Backlit, Mesh,
Vinyl and Fabric.
Making use of the highest quality substrates
strong finishing that is done on-site, there is
no limit to the size of the print we are
capable of delivering

18

19

SIGnAGE

CLIENT:

DEPARTMENT
OF HEALTH

20

21

SIGnAGE

CLIENT:

south african national
blood service

22

23

SIGnAGE

CLIENT:

rMB private bank
FNB private wealth
standard bank wealth

24

25

SIGnAGE

CLIENT:

NATIONAL DEPARTMENT
OF TOURISM

26

27

SIGnAGE

CLIENT:

ROAD ACCIDENT FUND

28

29

PRINTING

CLIENT:

WORKERSLIFE

30

31

PRINTING

CLIENT:

SAMSUNG

32

33

PRINTING

&exhibition

CLIENT:

SITA GOVTECH

34

35


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