Govtech 2017_05

MOBILE APP 2017
GOVTECH 2017 _ MOBILE APP RATIONALE
REPORT

Client’s Request:

GovTech 2017 Mobile App Background

GovTech is a conference held by SITA, whereby the Government can
engage with the public sector and identify problems and seek solutions
in areas where they can collaborate and improve the use of ICT
for better service delivery.

Flash Marketing was commissioned by SITA to design and develop
a mobile application that could better the way event communication
was transmitted. Mobile technology is growing quickly, allowing for many
of the things we do on a daily basis to be faster, simpler, and more
convenient. Smartphones and tablets keep us informed, entertained,
and connected. Previously, the GovTech event made us of hard copy
print collateral such as event program booklets, transport schedule
flyers and other hard copy print materiel. As Flash Marketing, we aimed
to digitise all the paper back processes and move them into a digital realm.

GOVTECH 2017 _ MOBILE APP RATIONALE

Background FLASH MARKETING STRATEGY A quick snap shot of the “big numbers” that
we would like to highlight:
MOBILE APP BRIEF The spine of the strategy was based on the
“rebirth of GovTech” tagline. The tagline • Adoption rate – 100%
The brief received from client was to develop simplified, meant the GovTech conference was • All Engagement- Total number of actions
an event mobile app that could that could being born again, and the app had to reflect the
solely be: rebirth process. across all users taken with the app (i.e., -
sessions, speakers, exhibitors.) – 22.7K
- A hub of information for the event To envisage the mobile app and make • User Contributors- Total number of attendee
- Keep user(s) connected to the event it desirable and a fit for the conference, messages and social shares – 4.61K
it had to be: • Minutes Open- Total time spent in minutes,
program(s) users used the app – 18.9K
- Personalise attendee schedules - Unique to the conference • Navigation Icon Taps – Total number of taps
- Engage the delegates through social - Innovative & informative for all navigation icons – 11.8K
- Effective: ability of a user to complete • Banner taps – Total taps on sponsor banner
sharing and networking - 255
- Smart activity feed of information a task in a specified context.
- Interactive maps pinpointing where - Efficient: ability of the user(s) All of our features were integrated into the app
and made the user experience more memorable.
exhibitors and sessions were located. to complete their
- Interact and gather feedback from track task with speed and accuracy. Here are just a few of the best ones that the
- Satisfactory: giving the perceived level of app had:
sessions comfort and pleasantness afforded to the
- Timely schedule and communicate event user(s) using the mobile app. • Smart content activity feed
• Integrated notifications at the top reminds
information THE EXPERIENCE
- Record metrics and responses from users attendees of their upcoming activities.
The usefulness of mobile devices has increased • Attendees got personalised schedules
The creativity and functionality we used had to greatly, allowing users to perform more tasks
align the GovTech mobile app, with the theme in a mobile context. Applications are the new with time based reminders.
for the year “unlocking possibilities”. This meant currency in the digital world and the way the • Schedules set during registration
that the mobile app had to exemplify how SITA GovTech mobile app was designed, was
is opening possibilities through ICT to better to make the event more exciting; valuable; and can sync to your GovTech mobile app.
service delivery. a memorable experience for everyone involved. • Interactive maps made navigating events

easier

GOVTECH 2017 _ MOBILE APP RATIONALE

SCREEN SHOTS

GOVTECH 2017 _ MOBILE APP SCREEN SHOTS

GOVTECH 2017 _ MOBILE APP SCREEN SHOTS





ENGAGEMENT

27.3K 5.92K 27.9K 642

All Engaements User Contributions Minutes Open Users

13k Oct 18th Oct 21st Oct 24th Oct 27th Oct 30th Nov 2nd
12k All Engaements Users

11k
10k
9k
8k
7k
6k
5k
4k
3k
2k
1k
0

Oct 15th

User Contributions Minutes Open

Push Notifications

GOVTECH 2017 _ MOBILE APP METRICS

ORGANISATIONS’

Trends

1.47K 1.01K 267 642

Organisation Engagement Organisation Views Bookmarked Users
700

600

500
400
300

200
100

0 Oct 18th Oct 21st Oct 24th Oct 27th Oct 30th Nov 2nd
Oct 15th Users

Organisation Engagement Organisation Views Bookmarked

Push Notifications

GOVTECH 2017 _ MOBILE APP METRICS

FREQUENTLY Top Achievements

Visited Pages View the Event Guide
Check Out the Schedule
661 View the Activity Feed
622 Log into the Join the Leaderboard
562 View Three Sessions
View the Attendee List
384 Add Three Sessions to Your Schedule
379 View Attendee Profile
View Two Speakers
310 Edit App Profile
255 View a Sponsor
210
184 Add More Sessions to Your Schedule
170 View More Profiles
169 Send a Message
128 Post a Photo to the Activity Feed
116 Post More Photos to the Activity Feed
83 Tap on Banners
74 View Exhibitors or Organisations
35 Share Two Posts to Social Networks
32 Share More
13
09
08

GOVTECH 2017 _ MOBILE APP METRICS

TOP ORGANISATION

By Engagement

Top Organisations by Engagement

142 97 Vodacom
128 95 Microsoft South Africa (Pty) Ltd
128 Huawei Technologies Africa (Pty) Ltd
119 87 Liquid Telecom
84 MTN Business
Vodacom had the highest visitors 75 State Information Technology Agency SOC Ltd
to their company profile 67 Cisco
60 Allied Electronics Corporation Limited (Altron)
57 Accenture South Africa (Pty) Ltd
50 BCX
46 Acer
43 Internet Solutions
38 M2TD Consulting
35 DAITA (Pty) Ltd
31 Symantec
29 Openworx
24 CommVault
Afrocentric IP
Polycom
Software AG

GOVTECH 2017 _ MOBILE APP METRICS

IN APP

Advertising

93.1K 327 642

Banner Impressions Banner Taps Users

40K

35K
30K

25K
20K

15K

10K 7 Users
5k Thursday, Oct 26 12:00 AM

0 Oct 18th Oct 21st Oct 24th Oct 27th Oct 30th Nov 2nd
Oct 15th Users

Organisation Engagement Organisation Views Bookmarked
Push Notifications

GOVTECH 2017 _ MOBILE APP METRICS

IN APP

Advertising

Top Banner Taps

74 Vodacom
57 Huawei
57 Liquid Telecom
47 MTN Banner
44 Microsoft
40 Altron

GOVTECH 2017 _ MOBILE APP METRICS

ACCESSING

GovTech Information

Would you like to acces GovTech content after the event? 1%
99%
Choices Results

a. Yes 144
b. No 1

GOVTECH 2017 _ MOBILE APP METRICS

ATTENDANCE

Of future GovTech Events

Would you like to acces GovTech content after the event?

Choices Results 5%
95%
a. No 8
b. Yes 138

GOVTECH 2017 _ MOBILE APP METRICS

DEVICE USAGE

Devices Android Devices
iOS Devices
347 11 Web Users
285

370 1.01K 7.19K 14.8K

Logged in Users Organization Views Session Views Navigation Icon Taps

• Majority of users were using android devices. GOVTECH 2017 _ MOBILE APP METRICS

DEVICE USAGE

Trends

285 347 11 642

iOS Devices Android Devices Web Users Users
500
450 Oct 18th Oct 21st Oct 24th Oct 27th Oct 30th Nov 2nd
iOS Devices Web Users Users
400 Android Devices
Push Notifications
350
300

250
200
150

100
50
0

Oct 15th

GOVTECH 2017 _ MOBILE APP METRICS

GOVTECH 2017 APP

Information Rating

Was the GovTech app informative enough?

Choices Results

16%

a. Yes 122
b. No 24

84%

GOVTECH 2017 _ MOBILE APP METRICS

GOVTECH 2017 APP

Information Rating

Did you find all the event information you needed?

Choices Results

a. Yes 111 23%
b. No 34

77%

GOVTECH 2017 _ MOBILE APP METRICS