Govtech 2017_07

GOVTECH 2017 _ GALA DINNER

RESULTS

The overall aim was to support the event while GOVTECH 2017 SURVEY THE SURVEY
measuring impact and reaction, and nothing BACKGROUND
provides the return on investment of a mobile The strategy for getting delegate feedback was
app like hard numbers with easy to use metrics During the GovTech 2017 conference, SITA structured in such a way that all delegates could
giving the event stakeholders and sponsors the wanted to collect information on delegate access the survey and polls based on the track
reason why it was worth it to go mobile. experience and measure the impact and reaction sessions they attended. Metrics based on survey
to the major topics that were being discussed. feedback were harvested and recorded for
In a few words, GovTech mobile app The delegates where engaged through various analysis. Attached is the survey responses.
allowed you to: sessions with powerful speakers, and towards
the end of each session a poll was taken, and
• Engage visitors before, during and after the results were harvested. The Mobile app had
the event the capability and flexibility to host surveys and
polls of the track sessions and activities with the
• Create splash advertising and program.
branding opportunities via highly
customisable channels SURVEY BRIEF

• Save on paper printing costs and create The survey brief was to collect feedback from
marketing buzz conference delegates on their thoughts and
ideas on the current conference and get
• Receive instant feedback and reporting insight into future needs of the delegate from
• Easily manage and update event content the event.
• Survey & polling data export.

GOVTECH 2017 _ MOBILE APP RATIONALE

ATTENDANCE

5.92K 862 27.9K 642

User Contributions Contact Shares Minutes Open Users

13k Oct 18th Oct 21st Oct 24th Oct 27th Oct 30th Nov 2nd
12k Users

11k
10k
9k
8k
7k
6k
5k
4k
3k
2k
1k
0

Oct 15th

User Contributions Contact Shares Minutes Open
Push Notifications

GOVTECH 2017 _ SURVEY METRICS

ATTENDANCE

Which GovTech have you attended?

Choices Results 7% 7%
12%
a. 2011 19 25%
b. 2012 19
c. 2013 31 18% 12%
d. 2014 31
e. 2015 46 18%
f. 2016 46
g. 2017 64

GOVTECH 2017 _ SURVEY METRICS

INDUSTRY’S

Represented

What Industry do you represent?

Choices Results 6% 12%
10%
11
a. Education 66 66%
b. ICT 19
c. Local Government 3 14%
d. Media 30
e. National Government 27 16%
f. Provincial Government 23
g. State Owened Enterprise 6 6%
h. Other 2%

GOVTECH 2017 _ SURVEY METRICS

SESSIONS

By Engagement

647

Top Sessions by Engagements

593 Track Session 3: Governance and Administration Cluster By Kabelo Makwane – Accenture
Governance and Administration Cluster (Hall 4)
465 Track Session 1: Social Protection Cluster – 1: By Angela Schearer – Microsoft
413 Track Session 4: Economic Cluster By Moipone Molotsi – UJ
398 Trach Session 5: Crime Prevention and Justice Cluster By Linda Khumalo – Cybersecurity Task Force
397 Key Note: Graeme Cordrington
348 Crime Prevention Cluster (Room 22)
321 Economic Cluster (Room 21)
284 Social Protection Cluster 1 (Room 11)
272 Keynote: Toby Shapshark
270 Keynote: SITA Unlocking The Possibilities To Build A Functional Society
255 Club Govtech Closing Function
241 ICT Awards and Gala Dinner
226 Keynote: Ministerial Opening Address
218 Social Cluster 2 (Room 12)
207 Track Session 2: Social Protection Cluster – 2 By Mpolai Nkopane – JICP
178 Keynote: Zoaib Hoosen, Managing Director, Microsoft
164 Remarks: Enablement of A Functional Society, Ms Ehrens, SITA Board Member
157 CEO Closing Address, Dr Setumo Mohapi, SITA CEO
156 Opening Remarks / Programme Director

GOVTECH 2017 _ SURVEY METRICS

ADVERTISING

647

Where did you see the GovTech Ad?

Choices Results

14% 20%

a. Internet 29 54% 28%
b. Word of Mouth 41
c. Email 54
d. Radio 0
e. Other 21

GOVTECH 2017 _ SURVEY METRICS

ADVERTISING

Top Social Platform In app social media sharing,

dominated the social media activities.

357 InApp

121 Twitter

98 LinkedIn

25 Facebook

11 Email

GOVTECH 2017 _ SURVEY METRICS

THANK YOU

For chosing Flash Marketing to run your digital
online media campaigns for SITA GovTech 2017.

GOVTECH 2017 _ REPORT

FLASH MARKETING

Block A | Eco Fusion 5 | 1004 Teak Close
Witch Hazel Avenue Highveld | Centurion