SOCIAL MEDIA STATS

01 ONLINE
SOCIAL MEDIA
CAMPAIGN

GOVTECH 2017

Client’s Request: 02

Flash Marketing was appointed to run online Social Media campaign
for SITA GovTech 2017, in order to create awareness for GovTech

and ICT Awards registrations for 2017.

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

03 Strategy

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

OUR RESPONSE

Flash Marketing identified the appropriate social industries that GovTech focuses on. The Following Key words can be used: 04
media platforms that had the potential to raise
visibility and awareness for the campaign. Facebook • News
The identified Social media platforms proved • SITA
to have the target audience that fit to the criteria Facebook is an awesome platform to give the • Business
of the event. The following media platforms organisation a personality. Conversations can be • Government
showed justifiable demographics of the target directed to Facebook as the topics change • Information Technology
audience that the GovTech event aimed to reach. throughout the event. Facebook’s algorithm
targets based on interests, so this would-be Engaging content would be created for the
Those platforms were: things like Technology, Information, Government, relevant platforms in order to reach the right
Health and so on. Target Audience and Maximise awareness.
Email Campaign
Twitter
A more personalized and direct marketing
platform targeted to a specific set of audience. Twitter is a terrific way to attract the younger and
We targeted specifically CIO’s, CEO’s, CFO’s tech-savvy crowed. We want the younger
and other top management positions generation to be a part of the solutions that will
drive the GovTech event. Targeting on twitter is
LinkedIn based off what people are most likely to be
interested in. Like Facebook, Twitter used a
LinkedIn is one of the best places to advertise sophisticated algorithm that tells what people like
corporate events and to attract large and and what their interests are.
potential stakeholders. The audience on LinkedIn
would also be Top Management for the different

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

03 CAMPAIGN

results

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Social Media

Statistics

LinkedIn, Text and Sponsored Content Campaign

Est. Impressions/Views Clicks/ Engagement
398 111 761

Sponsored Ads

Health Care 9 554 27

Education 6 558 59

05 Economic 7 160 56

Social Protection 13 745 58

Social Development 9 459 49

Call for papers 3 429 50

A Disruptive GovTech 2 384 22

ICT Awards 2 165 23

* Please note that these figures include Launch Campaigns and Post Luanch campaigns

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Social Media

Statistics

LinkedIn, Text and Sponsored Content Campaign

Est. Impressions/Views Clicks/ Engagement

Text Ads

Health Care 38 849 17 06
Education 38 768 26
Economic 38 663 29
Social Protection 38 639 7
Social Development 38 661 11
A Disruptive GovTech 81 759 32
ICT Awards 67 950 34

InMail Ads

GovTechZa Launch 368 261

* Please note that these figures include Launch Campaigns and Post Luanch campaigns

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Linked in

Clicks

Clicks

Clicks

175
150

125

11

100

75

50
25

0

Sep 8 Sep 13 Sep 18 Sep 23 Sep 28 Oct 3 Oct 8 Oct 13 Oct 18 Oct 23 Oct 28 Nov 2 Nov 7

Date

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Screen Shots

1075

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

18

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Social Media

Statistics

Facebook Promotions : Website/Post

Est. Impressions/Views Clicks/ Engagement
117 703 4 465

Website Promotion

Website 18 860 319
Launch Website 22 516 408

07 Post Promotion Call for papers 4 912 934

Health Care (2 ADS) 15 384 2070

Education (2 ADS) 12 498 156

Economic 12 491 162

Social Protection 8 432 100

Social Development 14 739 201

Event Promotion

GovTechZa 2017 7 871 11 5

* Please note that these figures include Launch Campaigns and Post Luanch campaigns

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Facebook

Impressions and Engagement

women Men

49.19% (53,768) 46.18% (2,053) 50.56% (55,257) 53.51% (2,379)

13-17

18-24

25-34

09 3 5 - 4 4

45-54

55-64

65+

60% 40% 20% 0% 0% 20% 40% 60%

Impressions Post Engagemant

Age and Gender

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Facebook Botswana

Impressions Namibia

Country Swaziland
Region
DMA Region

12

South Africa

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Facebook

Clicks and Impressions

10%

17

5%

0% 6 AM 12 PM 6 PM
12 AM

Link clicks Impressions

HOURS

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Screen Shots

1075

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

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GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Social Media

Statistics

Twitter Est. Impressions/Views Clicks/ Engagement
157 200
Tweets

Health Care 38 849 17 08
Education 38 768 26
Economic 38 663 29
Social Protection 38 639 7
Social Development 38 661 11
A Disruptive GovTech 81 759 32
ICT Awards 67 950 34

TOTAL OF ALL IMPRESSIONS 673 014 5 226

* Please note that these figures include Launch Campaigns and Post Luanch campaigns

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter 10

Impressions per Tweet

161.7K

Impressions
40K

20K

50 Sep 24 Oct 1 Oct 8 Oct 15 Oct 22 Oct 29
0

Sep 17

Tweets Impressions

Impressions per Tweets over 54 day period

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter

Replies

136 Nov 3
0 replies
Replies

13

On average, you earned 3 replies per day
GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter

Likes

1.1K Nov 3
5 Likes
Likes

14

On average, you earned 21 Likes per day
GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter

Retweets

1.0K Nov 3

Retweets 2 Retweets

15

On average, you earned 19 Retweets per day
GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter

Link Clicks

260 Nov 3
1 link click
Link Clicks

16

On average, you earned 5 Link clicks per day
GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Twitter

Engagement rate

2.6%

Engagement rate

Nov 3
0.6 Engagement rate

18

Showing 54 days with daily frequency

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

Screen Shots

1075

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN

18

GOVTECH 2017 _ ONLINE SOCIAL MEDIA CAMPAIGN