Our Strength – Supporting client with 4 pillars Event Marketing Create Event Promotion Campaign Expo 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTIONPaket Produk : Advertising STRATEGI 3 EVENT MARKETING Concept - Berpartisipasi dalam bazzar , event atau seminar - Membuat event sendiri Competition - Tujuan Membangun Keterlibatan Konsumen - Sales Activation Detail CD Strategi UKM – copyright Ednovate
52 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTIONPaket Produk : Advertising STRATEGI 3 EVENT MARKETING CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTIONPaket Produk : Advertising Detail STRATEGI 3 EVENT MARKETING CD Strategi UKM – copyright Ednovate
54 BRAND VIRALITY Detail Contoh - Brosur, X Banner, Katalog, Poster Detail - Informasi mudah dipahami - Menarik Concept - Memuat informasi ttg penjelasan produk, layanan dan info sales promo SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 4 PRINTED MEDIA CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars 55 SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 4 PRINTED MEDIA CD Strategi UKM – copyright Ednovate
56 SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 4 PRINTED MEDIA CD Strategi UKM – copyright Ednovate
Concept Share First, Selling then. (Hukum 80 : 20) Details 1. Gunakan Content Marketing 2. Tweet Buzzer 3. FB Ads. SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 5 SOCIAL MEDIA CD Strategi UKM – copyright Ednovate
10 Strategi Social Media 1. Lakukan benchmarking 2. Buatlah perencanaan konten & media selection 3. Buatlah target (View, Reach, Follower/Fans) 4. Tentukan orang khusus yang handle 5. Bangun engagement, keterlibatan percakapan, pancing pertanyaan 6. Buatlah hashtag yang menarik 7. Komposisi jualan 8. Tentukan waktu 9. Konten yang bermanfaat, misal quote, info, kultwit 10. Konsisten SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 5 SOCIAL MEDIA CD Strategi UKM – copyright Ednovate
Content Marketing Tweet Buzzer FB Ads. SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 5 SOCIAL MEDIA CD Strategi UKM – copyright Ednovate
Website merupakan toko Anda di dunia digital. Tidak ada alasan Anda mau usaha di dunia digital tapi tidak punya website. Cara membuat * berbayar * tidak berbayar SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Concept Memaksimalkan website Anda untuk mendukung bisnis. Detail 1. Tentukan konsep website anda : • Company / personal web • Reseller Online – Affiliate – Dropshipping – Reseller murni • Online Shop SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Affiliate SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Affiliate SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Affiliate SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Dropshipping SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
2. Pastikan menu, fitur, layanan & content yang dikembangkan sesuai dengan konsep web. Hal yang perlu diperhatikan : • Pastikan visual produk anda. Anda berkomunikasi dengan klien hanya melalui visual. • Berikan kontak anda sehingga mudah untuk dihubungi • Tentukan cara pembayaran • Berikan fitur lain yang bisa membuat konsumen anda membeli lebih banyak. SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Pastikan VISUAL produk anda SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Cantumkan Kontak Anda & Jenis Pembayaran SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 WEB MARKETING CD Strategi UKM – copyright Ednovate
Concept Mempromosikan produk anda melalui platform yang disediakan oleh search engine (Google). Details * SEO (Search Engine Optimisation) * SEM (Search Engine Marketing) / Paid Search SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars SEM / Paid Search SEO SEM / Paid Search SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
SEO ( Search Engine Optimisation) - Bertahan lama - Tidak berbayar - high maintenance - Lama prosesnya - Algoritma berubah-ubah SEM ( Search Engine Marketing) - Proses cepat & tergantung budget - Berbayar - Maintenance lebih rendah dari SEO SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
Concept Anda mencari tempat yang sudah banyak memiliki market, anda tinggal beriklan produk anda disana Contoh market place • Tokobagus.com • Lazada.com • Berniaga.com SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 7 SEO / SEM CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars 76 BRAND VIRALITY Detail Contoh - Ayam bakar mas mono menggunakan artis terkenal Detail - Cara gratis juga bisa dilakukan dengan cara mengirimkan produk ke artis tertentu lalu meminta testimoninya Concept - Meningkatkan penjualan dengan cara membangun merek melalui keterlibatan artis / membayar artis tertentu SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising Detail STRATEGI 8 ENDORSEMENT CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars 77 - Aaa Contoh - Aaa Concept SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 9 CREATIVE SALES PROMO Contoh - Tweet diskon - Pake baju warna tertentu + diskon - Sales CSR - Plat nomer tertentu dapat diskon - Diskon based umur - Ultah - Diskon hamil - Diskon seragam sekolah - Helm SNI - Follower/Fans diskon - Bawa pacar/pasangan, gratis/diskon Konsep sales promo yang kreatif, jarang digunakan orang lain, namun dapat mendorong pembelian konsumen CD Strategi UKM – copyright Ednovate
Sales Strategy in Process CONCEPT DETAIL CD Strategi UKM – copyright Ednovate
Sales Strategy in Process STRATEGI 1 GARANSI STRATEGI 2 DELIVERY ORDER STRATEGI 3 JASA KONSULTASI STRATEGI 4 MEMPERMUDAH PEMBAYARAN STRATEGI 5 MEMPERMUDAH PEMESANAN PRODUK CD Strategi UKM – copyright Ednovate
80 MARKETING ACTIVATION Concept - Memberikan garansi produk untuk mendapatkan kepercayaan konsumen dan yakin akan kualitas produk Detail - Money back guarantee - Garansi dalam jangka waktu tertentu SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 1 GARANSI CD Strategi UKM – copyright Ednovate
81 MARKETING ACTIVATION Concept - Memberikan service/ pelayanan lebih menekankan pada faktor pengiriman barang Contoh - PHDDelivery - Hokben delivery SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 2 DELIVERY ORDER CD Strategi UKM – copyright Ednovate
82 MARKETING ACTIVATION Concept - Memberikan layanan tambahan yang disesuaikan dengan karekteristik produk tersebut - Tujuannya sebagai service tambahan (value added untuk konsumen) Contoh - Layanan konsultasi - After sales service - contact center - Beli software - jasa training web SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 3 LAYANAN TAMBAHAN CD Strategi UKM – copyright Ednovate
83 MARKETING ACTIVATION Concept - Membuat konsumen mempunyai banyak pilihan alternatif metode pembayaran - Dengan mudahnya pembayaran, diharapkan konsumen mudah dalam melakukan pembelian Contoh - Debit/ tunai - Credit - Uang muka - transfer SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 4 MEMPERMUDAH PEMBAYARAN CD Strategi UKM – copyright Ednovate
84 MARKETING ACTIVATION Concept - Memudahkan konsumen untuk memesan produk kita Contoh - Sediakan YM - Bb/whatsApp - Email & tlp - Sales online SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 5 MEMPERMUDAH PEMESANAN PRODUK CD Strategi UKM – copyright Ednovate
Sales Strategy in Place CONCEPT DETAIL CHANNEL PEMASARAN CD Strategi UKM – copyright Ednovate
Sales Strategy in Place STRATEGI 1 AGENT STRATEGI 2 FRANCHISE STRATEGI 3 KONSINYASI STRATEGI 4 STRATEGI 5 ONLINE SHOP STRATEGI 6 ONLINE CHANNEL LOKASI STRATEGIS CD Strategi UKM – copyright Ednovate
87 MARKETING -ACTIVATION Aaa - Aaa - Aaa - Distributor - Reseller Concept Detail - Memperbesar distribution channel melalui sistem keagenan - Harus ada SOPnya sehingga pelayanan sama Contoh STRATEGI 1SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION AGENT: PR & Sponsorship Paket Produk : Advertising CD Strategi UKM – copyright Ednovate
88 MARKETING ACTIVATION - Aaa - Aaa - Aaa - Semerbak Coffee - Baba rafi Concept - Memperbesar jalur penjualan melalui sistem franchise - Membangun sistem bisnis lalu menjualnya Contoh SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 2 FRANCHISE CD Strategi UKM – copyright Ednovate
89 MARKETING -ACTIVATION Aaa - Aaa - Aaa - Tukang kerupuk - Snack dll - Aaa - Aaa - Aaa Concept Detail - Penjualan dengan mekanisme titipan - Menitip barang ke retailer lalu ada komisi yang akan dibayarkan - Usahakan produk punya jangka waktu min 2 minggu atau lebih - Persentase 10-20 % Contoh SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 3 KONSINYASI CD Strategi UKM – copyright Ednovate
90 MARKETING -ACTIVATION Aaa - Aaa - Aaa - Yukbisnis.com - Tokoon.com - Aaa - Aaa - Aaa Concept Detail - Membuat toko online - Penggunaan blog dan dukungan social media serta internet marketing - Target market harus di online - Tampilan harus lengkap dan menarik - Sistem yang aman Contoh SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 4 ONLINE SHOP CD Strategi UKM – copyright Ednovate
91 MARKETING ACTIVATION Contoh - Aaa - Aaa - Aaa - Kaskus - Indowebster.com - Aaa - Aaa - Aaa Concept Detail - Memperbesar jalur penjualan melalui media online berbasis forum - Aktif dan mempunyai level kepercayaan tinggi (trusted) - Market place, toko diskon, Portal Online Contoh SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 5 ONLINE CHANNEL CD Strategi UKM – copyright Ednovate
92 MARKETING ACTIVATION Concept - Memudahkan akses konsumen menjangkau Anda - Perlu dilakukan analisa berapa jumlah yang lalu lalang Detail - Jalur ramai - Pertimbangan demografi penduduk - Kompetitor sekitar - Kemudahan akses penghubung SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 6 LOKASI STRATEGIS CD Strategi UKM – copyright Ednovate
Sales Strategy in People CONCEPT DETAIL CD Strategi UKM – copyright Ednovate
Sales Strategy in People STRATEGI 1 MENGEMBANGKAN TIM SALES STRATEGI 2 MEREKRUT TIM SALES STRATEGI 3 STRATEGI KOMISI STRATEGI 4 MENGEMBANGKAN RESELLER CD Strategi UKM – copyright Ednovate
Our Strength – Supporting client with 4 pillars 95 SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 1 MENGEMBANGKAN TIM SALES CD Strategi UKM – copyright Ednovate
Sales Planning Recruitment Training / Coaching Control Evaluation SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 1 MENGEMBANGKAN TIM SALES CD Strategi UKM – copyright Ednovate
Pengalaman Kerja Durasi ( Daya Tahan) Mindset Pemenang Memiliki Goal Pribadi Yang kuat Karakter ( Dewasa & Mandiri) SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 2 MEREKRUT TIM SALES CD Strategi UKM – copyright Ednovate
1. Mencapai Target Penjualan yang telah ditetapkan 2. Menjual produk pada area yang ditentukan 3. Menjual Produk pada segmen yang ditentukan 4. Menjual Produk pada target market yang telah ditentukan 5. Menjual dengan Mengikuti Strategi Penjualan Tugas Utama Tim Sales CD Strategi UKM – copyright Ednovate
Fixed besaran tetap Contoh Menjual 100 juta atau 300 juta hanya mendapatkan 5 juta Flat Progressive Persentase komisi penjualan tetap Jual berapun komisi tetap sama Progressive Persentase Berjenjang berdasarkan besarnya angka penjualan Makin besar angka makin besar persentase Double Rate Progrresive Bertambah senilai jumlah penjualan SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising STRATEGI 3 STRATEGI KOMISI CD Strategi UKM – copyright Ednovate
Membangun Tim Reseller 1. Temukan org-orang yang tepat ( jujur, mau belajar dan berkembang) 2. Berikan arahan yang jelas mengenai produk kita 3. Jelaskan mengenai gambaran komisi yang akan di dapatkan 4. Beritahu benefit yang mereka dapatkan 5. Permudah prosedur ( sediakan contact center khusus) 6. Mekanisme check stock yang mudah 7. Adakan kuis atau program2 yang menarik khusus untuk reseller 8. Meet up (sediakan forum) untuk berbagi solusi atas masalah yang terjadi SALES STRATEGY IN PRO 4. SALES STRATEGY IN PRO SALES STRATEGY IN PRODUCT: MOTION MOTION: PR & Sponsorship Paket Produk : Advertising Detail STRATEGI 4 MEMBANGUN TIM RESELLER CD Strategi UKM – copyright Ednovate