TOP Brand Guideline

table

of contents

01 Vision 02
Introduction 05
Page Company Name 06
07
Logo 09
Vision 10
Introduction 12
Company Name 14
Logo 16
Vision 17
Introduction 18
Company Name 19
Logo

Robbialac

Logo

The Robbialac logo consists of three elements: The
Berger brand name, Robbialac Brand Name, and the
surrounding illustration. The individual products under
the Robbialac banner appear differently with the same
category logo.

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Robbialac

Using the logo as a measurement tool

The abstract nature of the Robbialac logo makes it quite
difficult to pinpoint exact positions of the individual
elements relative to the other elements in the logo. For
the purpose of this guideline, we will consider the com-
bination of elements as a whole instead of its individual
parts.
At any given size of the logo, two aspects of the logo
must remain constant. Firstly, the relationship between
the elements of the logo must remain exact. Secondly,
the rotation of the logo must be fixed at exactly 11
degrees from the base of the logo. The rotation angle
mentioned is set between the imaginary horizontal line
that starts from the extreme left of the 2nd line under
the logo, and the line itself.

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Robbialac

Optimum sizes

The minimum size of the logo is always 20mm. The full
logo should always be used whenever possible. This
width of 20mm is measured starting from the left
extreme point of the lower star of the logo to the right
extreme point of the higher start of the logo.

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Robbialac

Logo: Color Versions

There are two versions of the logo, the full color version
and the one color version. Typically, the full color logo
should always be preferred. However, in cases where
the full color logo cannot be used, the one color version
has to be used.

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Robbialac

Exclusion Zone

The exclusion zone for the Robbialac logo is based on the
angled rectangle created by the outer bounds of the
logo. No other element should be placed inside the
bounding box.

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Page

Robbialac

Don’ts

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Page

Robbialac

Color

The Robbialac Color Palette comprise of eight colors.
Berger Blue and White are the primary colors of the
logo. They are supported by 6 more colors that are used
for design purpose. Color References are provided in
CMYK for 4 color printing, in RGB for use on screen, and
hexadecimal values for use online.

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Page



Easy Clean

Logo

The Easy Clean logo consists of three elements: The
Berger brand name, Easy Clean logo illustration, and the
surrounding illustration. For the purpose of this guide-
line, we will consider the combination of elements in the
Easy Clean logo as a whole instead of its individual parts.

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Page

Easy Clean

Optimum sizes

The minimum size of the logo is always 20mm. The full
logo should always be used whenever possible. This
width of 20mm is measured starting from the left
extreme point of the lower star of the logo to the right
extreme point of the higher start of the logo.

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Page

Easy Clean

Logo: Color Versions

There are two versions of the logo, the full color version
and the one color version. Typically, the full color logo
should always be preferred. However, in cases where
the full color logo cannot be used, the one color version
has to be used.

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Page

Easy Clean

Exclusion Zone

The exclusion zone for the Easy Clean logo is based on
the imaginary rectangle created by the outer bounds of
the logo. No other element should be placed inside the
bounding box. In certain cases however, an additional
illustration can be added to add to the visual appeal of
the logo.

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Page

Easy Clean

Don’ts

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Page

Easy Clean

Color

The Easy Clean Color Palette comprise of three colors.
Berger Blue and White are the primary colors of the
logo. They are supported by an additional color in the
surrounding illustration. Color References are provided
in CMYK for 4 color printing, in RGB for use on screen,
and hexadecimal values for use online.

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Page

Weather Coat

Logo

Berger Weather Coat logo is a text based logo accompa-
nied by additional elements depending on the product
under the Weather Coat category. The complete logo of
the products under the Weather Coat category consists
of three elements: the Berger brand name, the Weather
Coat category brand name, and the individual product
name.

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Page

Weather Coat

Using the logo as a measurement tool

The Weather Coat brand name.

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Page

Weather Coat

Optimum sizes

The minimum width of the logo is always 20mm. The
minimum height of the logo is always xx mm based on
the proportions set by the minimum width. The full logo
should always be used whenever possible. This width of
20mm is measured starting from the left extreme point
of the letter ‘W’ to the right extreme point of the letter
‘T’. The height of the logo depends on the individual
product, but for the fragment of the logo that remains
fixed, i.e. the Berger brand name and the Weather Coat
category name, the height is measured from the vertical
line aligned with the topmost point of the letter ‘E’ in the
Berger brand name, to the vertical line aligned with the
lowest point of the letter ‘t’ in the category name.

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Page

Weather Coat

Logo: Color Versions

There are two versions of the original category logo, the
full color version and the one color version. Typically, the
full color logo should always be preferred. However, in
cases where the full color logo cannot be used, the one
color version has to be used.

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Page

Weather Coat

Exclusion Zone

The exclusion zone for the Robbialac logo is based on the
angled rectangle created by the outer bounds of the logo
including the individual product names. No other
element should be placed inside the bounding box.

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Page

Weather Coat

Don’ts

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Page

Weather Coat

Color

The Weather Coat Color Palette comprise of two colors.
Berger Blue and Red are the primary colors of the logo.
They are supported by the other colors that are used for
the individual product names. Color References are
provided in CMYK for 4 color printing, in RGB for use on
screen, and hexadecimal values for use online.

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Page

Weather Coat

Application

Application of the logo on any item or design will follow
the exact same principle as the corporate logo in terms
of position and size.
Exception: The logo for the individual products are not
required in the back panel of their respective Shade
Cards.

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