Brand Book Dan

AN INTRODUCTION TO DENTSU AEGIS NETWORK U.S.
DENTSU AEGIS NETWORK

SEPTEMBER 2016

DENTSU AEGIS NETWORK OPERATING MODEL

HOLISTIC ONE P&L GLOBAL NETWORK BRANDS IN THE U.S
DENTSU AEGIS NETWORK
+

SPECIALIST

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INTEGRATED

We are the programmatic expert team for the Dentsu Aegis Network, specializing not only Amplifi is the global media investment platform of Denstu Aegis Network
in programmatic buying, but also in the planning, analysis and activation of audience data. A global community consisting of more than 4,000 people across 35 markets managing $43BN of media.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES PRODUCTS AND SERVICES WHAT MAKES US DIFFERENT

ATLANTA • CHICAGO • DETROIT We work with our Dentsu Aegis Network agency More than ever, clients are demanding increased ATLANTA • CHICAGO • DETROIT INVESTMENT: In 2013, Dentsu Aegis Network consolidated its
• FORT WORTH • LOS ANGELES partners to develop audience-driven, multi-channel effectiveness, control and transparency from their media • FORT WORTH • LOS ANGELES combined media investment across the entire agency
• NEW YORK • SAN FRANCISCO programmatic solutions that are seamless and unified investments. Amnet delivers all three. • NEW YORK • SAN FRANCISCO A leveraged trading proposition that delivers market network portfolio. The group now manages all of our
with broader communication goals. leading pricing in all media types through our talent, supply side relationships through our media investment
INNOVATION SUCCESSES Amnet’s media buying approach combines people, data OUR MISSION tools, technology and buying processes. platform, Amplifi.
We are able to create efficiencies through data-based and technology to reach the most relevant consumers in
Amnet delivers the totally connected consumer audience targeting and greater transparency in the right place, at the right time. We are firm believers Re-inventing the supply side, delivering an uplift in GLOBAL MEDIA PARTNERSHIPS: Amplifi has a unique trading philosophy which stems
through data-driven, real-time media planning and reporting to deliver value and performance to our that the people behind the technology (and their business outcomes across TV, Print, Digital, OOH, from our focus on the dual forces of convergence and
buying. Our team is expert in the utilization of clients. expertise) are the drivers of programmatic success. We and Radio. Strategic relationships with key global media partners globalization, both of which have brought demonstrable
technology platforms to create, identify and manage aim to deliver best-in-class service in emerging data- Creating value for clients, media owners and that go beyond inventory exchange to include richer benefits to our client base. Convergence has been less
audiences across display, video, mobile, social, What can you expect from Amnet? based media strategies by hiring passionate, smart and ourselves. custom opportunities around innovation, data & insights good for media owners, who have seen both audiences
audio, OOH and TV. results-oriented people. and bespoke audience targeting across our biggest and revenues fragment.
Better performance and results across digital programs CLIENTS partner ecosystems.
To increase advertiser value, we launched the Amnet Convergence offers the opportunity to collaborate with
Audience Center (AAC), a data management Streamlined digital buying, delivering operational PROGRAMMATIC BUYING (Amnet): media owners to generate better business outcomes for
platform that enables the delivery of enhanced efficiencies to agency teams clients.
business outcomes through better data integration, Delivering the totally connected consumer through data-
enhanced campaign reporting and richer audience Data strategy inclusive of real-time insight into digital driven, real-time planning and media buying. Together, we strive to deliver new investment and
insights. consumer profiles and behaviors (Programmatic, the data-enhanced automation of solutions that are Innovative, Consistent, and
manual media buying and selling processes, allows a Scalable.
More control and visibility into media investment brand to adjust their strategy in real-time, creating the
right message for the right audience, at the right time). Amplifi creates value through three specialist functions:
INVESTMENT – PARTNERSHIPS - AMNET

CLIENTS

Carat creates better business outcomes for clients through our command of media convergence. iProspect is re-defining performance. As the point of engagement and transaction come closer
together, iProspect leverages consumer insiXgxhxts to create marketing plans that engage and

measure consumer interaction across all performance touch points that ultimately drive sales.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

ATLANTA • CHICAGO • DETROIT • LOS COMMUNICATIONS STRATEGY & PLANNING We have never been tied to the conventions of BOSTON • CHICAGO • DALLAS • DETROIT PPaaidid% % NNaattuurraal%l% PPeerrfoforrmmaannccee% % SSttrruuccttuurreedd% % CCoonntteenntt% % DDaattaa%&%&%I%Innssigighhttss CCoonnvveerrssioionn% % We're agile
ANGELES • NEW YORK • SAN FRANCISCO Our unique Convergence Planning approach delivers traditional advertising agencies, which has afforded us a • FORT WORTH • LOS ANGELES • NEW YORK SSeeaarrcchh SSeeaarrcchh DDisispplalayy DDaattaa%&%&%F%Feeeeddss GGeenneerraattioionn OOppttimimizizaattioionn We move fast. Real-time reporting, close ties with media
comprehensive ecosystem plans that integrate relevant level of agility and independent thinking in responding • RALEIGH • SAN FRANCISCO • SAN DIEGO owners, and an instinct for trends means we spot
OUR MISSION channels, effective content and valuable experience across to people’s rapidly evolving communication behaviors. LLeeaadd% % SSoocciaial%lM%Meeddiaia% % VVidideeoo LLooccaal%lS%Seeaarrcchh IInnflfulueenncceerr% % CCrreeaattivivee PPrroodduucctt% % opportunities first — achieving excellent ROI while reaching
Bought, Owned and Earned Media. With strategy at the OUR MISSION GGeenneerraattioionn%&%&% % MMaannaaggeemmeenntt MMaarrkkeettiningg LLisisttiningg%A%Addss out to new audiences.
CARAT’S MISSION IS SIMPLE: TO REDEFINE heart of our real-world approach, we have designed a Carat’s clients have benefited from our sustained AAffifliilaiatteess We're ambitious
THE VALUE OF MEDIA THROUGH OUR process that allows our clients to navigate complex media momentum over the past five years, doubling in size To be the most influential digital performance agency We’re always working to make things better. From award-
COMMAND OF CONVERGENCE.
ecosystems seamlessly. since 2010. This momentum attracts the attention of the and a critical partner for business success in a winning campaigns to industry-leading expertise and
media owner community, allowing us and our clients convergent world. By combining smart technology inspired customer service, we aim high and never settle for
Carat is the fastest-growing global media agency, CONSUMER INSIGHT access to opportunities before our competitors. and the industry’s best people, we drive outstanding the status quo.
consistently ranked #1 by RECMA globally. We We create bespoke consumer behavior insights based on business performance for our clients by connecting We're collaborative
partner with clients in more than 150 countries, with our market-leading proprietary survey CCS and other We attribute our continued momentum to: consumer intent through digital marketing solutions. We work alongside media owners, the global iProspect
a talented staff of more than 900 across the U.S. proprietary research tools. We provide sophisticated market 1. A superior understanding of consumers both network and our Dentsu Aegis partners, achieving
analysis and strategic recommendations, including clusters, attitudinal - through our tool Consumer Connections outstanding results by sharing ideas and knowledge with
We are uniquely designed to combine strategy with industry and geographical segmentations. Systems (CCS) and behavioral data. the best in the business.
expert specialist execution to deliver integrated 2. Ecosystem planning and an ability to forecast and We're pioneering
solutions for our clients —from integrated media GLOBAL MEDIA PARTNERSHIPS
optimize sales / ROI of those ecosystems ‘Never been done’ is not a phrase that bothers us. Our
ecosystems reflective of culture to data-enabled Because we have a complete understanding of our clients’ 3. A unique data strategy and technology stack proprietary platforms are continually raising the bar within
content delivered programmatically and optimized business and their relationship with media, we can ensure 4. Engaged and empowered talent the industry and our media firsts win attention and awards
continuously. maximum benefits for both parties. By being flexible and year after year.
very specific for each client, we have set new standards in We're responsible
CLIENTS delivering global media partnerships. We get real results by doing things the right way. That
means putting quality first, taking ownership of our actions,
12 6 14 communicating openly and treating people well in
everything we do.

CLIENTS #1 Digital iMedia Search
OMMA Search

Agency Agency of the Year Agency of the Year

*pending addendum

Isobar is 4,500 people in over 70 locations across more than 45 markets globally, united by belief in the We never forget that a great idea is best brought to life through powerful storytelling. Creatively, we
power of “Ideas Without Limits.” As digital technology continues to transform businesses and brands, are best known for Big Organizing Ideas. Born from core human emotional truths, these ideas are
what we can do has no boundaries. We take up new challenges with an open mind about the structure, powerful enough to transform both the brand aXnxdxthe business. We do not believe in creativity for
team, technology and creative solution necessary to deliver the best possible outcome for clients.
creativity’s sake. Ever. For us, the greatness of an idea is in its ability to deliver the results our clients
want and need.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

BOSTON • CHICAGO • DENVER • DETROIT STRATEGY
Isobar brings together emotional, behavioral, and cognitive CHICAGO • NEW YORK STRATEGY INNOVATION
• LEXINGTON • NEW YORK • WESTPORT We create strategies that transform business processes and sciences to better understand consumers. Together with our • SAN FRANCISCO • SAN ANTONIO
disrupt industries. creative and technologic energies, we inspire innovative ADVERTISING
INNOVATION SUCCESSES strategies that we implement for the world’s leading brands. OUR MISSION ANALYTICS
CAMPAIGNS This unique combination ignites digital experiences, which DIRECT
Adidas global launch of new website resulted 50% We create, measure and optimize digitally focused transform brands, companies, and entire industries. To help clients find their PLCAONMNIMNSG
sell-through in U.S. (within 1 week of launch) and in- campaigns. UNFAIR ADVANTAGE
market fan engagement increases as high as 20%. We use this deep insight to drive digital transformation through in a fast-changing and increasingly parity world
EXPERIENCES two key offerings: Brand Commerce and Product & Service
Enterprise created a unified digital experience worthy We design experiences that are both easy to use and a joy to Design. We bring brand inspiration and commercial interaction
of Enterprise’s world-class service. 30+ retail domains, use. closer, delivering delightful experiences anytime, anywhere.
10 integrated lines of business and specialty brands,
and multiple top-10 apps. PLATFORMS 400+ Awards 18 Agency of the Year Digital Network of the Year
We design and build flexible and scalable technology Titles currently held 2011, 12, 14, 15
McDonald’s global multi-channel experience driving solutions.
offer redemptions in store. $14.7M offers redeemed in Campaign Asia
the first year alone. PRODUCTS
We invent digital products that generate new revenue ANALYST RECOGNITION PRODUCTION
LEGO Holiday campaign promoting the website which streams.
resulted in 70% increase in first-time visitors, #1 • Isobar is a Leader on Gartner’s 2014 and 2016 Magic
traffic driver from social sites. MARKETING INTELLIGENCE PRACTICE
Copernicus Marketing, along with Forbes Consulting Group, Quadrant for Global Digital Marketing Agencies. DIGITAL
CLIENTS have joined Isobar to form our new Marketing Intelligence
Practice. We bring together emotional, behavioral and 2014/2016 Magic Quadrant Q4, 2014 Top 10 Commerce Service Providers Forrester Wave, Q4,
cognitive sciences to better understand consumers and
develop innovative strategies for a constantly evolving for Global Digital Innovation Agency 2014 Top 10 Boutique 2015 Digital Experience
digital marketplace.
• Isobar was one of two Leaders in "The Forrester Wave™:Marketing Agencies, AGENCY OF THE YEAR
Leader Gartner
Forrester Wave Commerce Agency Service Provider, THREE TIMES
Forrester Wave Global Leader

Digital Experience Service Providers, Q4 2015" with the BRANDING

highest score of all vendors for our current offering.

• In "The Forrester Wave™: Innovation Agencies, Q4 2014" CLIENTS
Isobar was identified as one of the 10 most significant
innovation agencies.

At Posterscope we start with consumer insight, convergence planning and innovation, which sit at the MKTG, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing.
heart of how we approach the market. This allows us to create custom OOH solutions that are fully
integrated across the entire Bought, Owned, XEaxrxned media spectrum. Our integrated planning
framework LIFE (Live, Interpret, Facilitate, Evaluate) enables us to create consumer led, integrated
and accountable OOH communications solutions that provide measurable outcomes for our clients.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK • DETROIT • LOS ANGELES WE KNOW IT IS IMPORTANT TO DEMONSTRATE ATLANTA • CHARLOTTE • CHICAGO • Consultation MKTG sees boundless opportunity in helping achieve
SUCCESS. • CINCINNATI • LOS ANGELES • Strategy | Planning great, emotionally affecting life experiences for the
OUR MISSION Once the campaign is up on the streets we do not stop • NEW YORK • SAN FRANCISCO • WESTPORT • Creative world’s leading brands. Our outlook on marketing is
there. We have a global standard to drive accountability in • Event Management (Live & B2B) simple. The more human a brand can be, the more
Our mission is to be pioneers of the Out-of-Home the industry. OUR MISSION • Environment Design people will connect to it and value adopting it. Our job is
landscape by delivering compelling, creative, and • Social Media to humanize brands and connect them to passionate
quantifiable Out-of-Home solutions that make a WE ARE MOTIVATED TO CONTINUALLY AUDIT OUR We specialize in delivering strategic, business- • Word-of-Mouth communities everywhere.
meaningful difference to our clients’ business. As CAMPAIGNS PERFORMANCE. oriented marketing solutions for leading brands via • Digital
convergence transforms the medium, we strive to We ensure that we are delivering the most efficient and sport and entertainment, live experiences, retail • Video In October 2015, MKTG was named the 9th global
understand the connection between Out-of-Home, effective Out-of-Home solutions possible that deliver the marketing, enterprise/b-to-b engagement and • Print network brand by Dentsu Aegis Network and grew from
technology, content and media which all comprise communication objectives, whether it be analysis of a sponsorship marketing. We are committed to • Retail Marketing 400 employees in the US to 1450 almost overnight in
to create the OOH Ecosystem. campaign’s delivery against previous performance and live constantly evolving, refining and inventing • Community Building welcoming leading sports marketing agency Team Epic
market data or full research projects, which may include innovative brand engagements through deeper • Sport & Entertainment Marketing and lifestyle marketing agencies in 19 countries to the
qualitative or quantitative consumer research or working understanding of how people think, work and live • Hospitality MKTG family.
with an advertiser’s econometrics team. their lives. • Measurement

AND OUT-OF-HOME WILL BECOME EVEN MORE Our goal is to be the best experiential, sport and We create 80,000 experiences a year
ACCOUNTABLE. entertainment lifestyle marketing organization in the We have 1,450 full-time employees
The digital revolution not only increases the communication world. Not necessarily the biggest, because biggest And 7,000 Brand ambassadors
opportunities available to advertisers but for OOH brings isn’t always best. 31 offices globally operating in 19 countries
real improvements in evaluating the mediums effectiveness
CLIENTS as the ability to measure when consumers were exposed to CLIENTS
advertising and relate that to actions taken will become
greater. The medium’s flexibility can also allow advertisers
to gain greater insight into how OOH can drive sales with
analysis by daypart or by creative execution.

Our mandate is to go beyond the traditional media plan and focus on
delivering powerful experiences that have real meaning in consumers’ lives
and, as a result, allow our brands to build lasting relationships with them.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK • LOS ANGELES • SAN FRANCISCO • MEDIA PLANNING THE VIZEUM WAY
• MEDIA BUYING We work to a rigorous proprietary planning process to
OUR MISSION • CONTENT integrate communications around the consumer decision
• INSIGHTS making journey, which we customize to meet our clients
Vizeum was created for the new era of media: A • STRATEGY specific requirements.
convergent world where consumers and content come • DATA & ANALYTICS
together, in real time, on platforms and devices. UNIQUE UNDERSTANDING & KNOWLEDGE
Vizeum embraces every dimension, linking social, In an increasingly connected and convergent world, U.S. NETWORK BRANDS
mobile, offline and online, generating emotions and Vizeum’s vision is to be its clients’ most innovative DENTSU AEGIS NETWORK
trust, and building powerful connections between partner. We achieve this through two guiding principles
brands and people at speed and scale. – adopting the 70/20/10 model of innovation
management and a mantra of ‘Simple strategy,
brilliantly activated’, turning ideas into valuable business
solutions.

CCS: CCS Planner: CCS Fusion:
Enhanced Enhanced Enhanced
efficiencies
insight effectiveness

We have developed the world’s most robust media
study enabling us to unravel consumer decision-making
journeys and identify exactly which channel to use and
when to engage your consumers. Because we built this
on behalf of our clients.

CLIENTS

An integrated agency of creative storytellers & analytical thinkers powered by curiosity Cardinal Path is an analytics and marketing optimization consultancy. We work with the world’s most prominent
brands to create, implement and action data strategy anXdxaxdvanced analytics in order to understand & quantify the
impact of your marketing initiatives as well as guide continual performance optimization towards business objectives.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

ATLANTA • CHICAGO •
• Consumer Insights 360i is digitally led, not digitally limited. What does that NEW YORK • CHICAGO Cardinal Path provides an end-to-end solution from AWARD-WINNING
LOS ANGELES • NEW YORK • Strategy mean? It means we have deep digital expertise that strategy to implementation, integration and activation of Multiple honors including the prestigious Digital Analytics
• Creative informs our thinking and approach. It means we INNOVATION SUCCESSES data and analytics, moving clients along the digital Association’s Agency of the Year, Practitioner of the Year,
OUR MISSION • Social Marketing understand what will get consumers to care and share in a maturity curve, continually increasing the impact of and Most Influential Industry Contributor awards.
• Search Marketing digital era. It means we do great digital work but aren’t DASHBOARDS & DATA VISUALIZATION marketing initiatives and ultimately enterprise value. EXPERIENCE ACROSS THE ENTERPRISE
Our vision is to purposefully adapt and re-imagine • Media Planning & Buying limited to digital deliverables. We help our clients replace static, outdated reporting Leveraging data to optimize media spend across some
what’s possible in marketing and communications. We • Mobile Marketing with real-time, connected, accessible visualizations of the world’s largest and most successful brands.
do this because we’re powered by curiosity; digitally • Digital Education & Training that surface the data needed to make decisions. INSTANT SCALE
led, not digitally limited; and enhanced by alchemy. • Influencer Marketing 100+ analysts, statisticians, data scientists, developers,
• Experience Design DATA STRATEGY & GOVERNANCE technologists, digital & strategic consultants ready to
• Technology & Innovation Top 10 World’s Most 18 Cannes
Digital Agency
Best Digital
3x Agency Strategic consulting to help our customers navigate the empower your team.
• Content Production & Studio Innovative Companies Lions of the Year complexities of setting and achieving a realistic and TRAINING & ENABLEMENT
• Marketing Technology of the Year Agency impactful data strategy across the organization. Over 650,000 professionals trained through public and
• Measurement & Analytics corporate sessions, 2500+ events run across 64
• Programmatic 4x Consecutive
#1 Agency #1 Agency Innovators of
#1 Agency
PREDICTIVE & DATA MODELING countries through global management of Google’s
A-List Agency for Content for Social the Year for Search Cardinal Path leverages the vast amounts of data Partner Academy program.
within an organization to understand, predict, and TECHNOLOGY AGNOSTIC
optimize against quantifiable and calculated objectives. World’s first and largest reseller of Google’s Analytics 360
Suite, with expertise and formal partnerships across
ATTRIBUTION & MEDIA MIX MODELING platforms such Adobe’s Marketing Cloud, data visualization
We uncover the true value behind each of the myriad leaders such as Tableau, as well as a host of leading
channels and campaigns used by today’s marketers in a technologies in the areas of data management platform
complex and rapidly changing advertising environment. (DMP), tag management, testing & personalization,
attribution, performance marketing, modeling, and big data.

CLIENTS CLIENTS

Data2Decisions is bDuesnintseussAeesggisroNwetpwrooXrfkixt’sxs global marketing effectiveness brand. Fetch is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin and Hong Kong.
We help through effective marketing. Fetch has been delivering mobile-first advertising and digitaXlxmx edia services since 2009, working with some of the world’s
most pioneering brands in disciplines which include mobile video, paid social, multi-screen, experiential and mobile marketing.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK Data2Decisions combines consulting with technology to In 2015 alone, we enabled our clients to generate more LOS ANGELES • NEW YORK • SAN FRANCISCO We have three core pillars to our business: Transformation, Marketers all have a habit of obsessing over the future
deliver analytics and optimization across all channels (online than US$750M of incremental value for their businesses. Media and Experiences. and thinking about tomorrow. But life has changed
INNOVATION SUCCESSES and offline) at speed and scale. Our capabilities include: OUR MISSION irrevocably already. We’ve been part of the mobile shift
We believe in the revenue journey and not just a one off We underpin everything we do with deep insights gained since 2009. We help companies adapt and grow in the
The Marketing Effectiveness Platform is our Total Attribution is an approach developed by cost saving. Enabled by a suite of leading marketing The Mobile Experts Delivering Positive Change from our data & analytics platform FetchMe. mobile-first world that we’re already living in today.
online analysis and reporting tool comprising four Data2Decisions which fuses digital attribution with effectiveness technology, we take our clients on a
powerful apps: ROI Database, Model Dashboard, marketing mix modeling. It enables us to link marketing effectiveness journey. Our value and role comes from understanding the 1. We help brands to digitally We work for some of the world’s most pioneering brands
Growth Opportunities and PoleStar budget optimizer. measurement of online and offline media to provide mobile consumer better than any other. It’s why we transform in a mobile-first world. from businesses whose business models have no
The MEP ensures everyone involved in marketing, clients with one, accurate view of marketing With more than 200 years of collective consulting exist. 2. We create and implement precedent (such as Uber) through to established e-
from your internal teams to your agencies, have performance across the entire consumer journey. Total experience, we can answer our clients’ most challenging mobile-first experiences from commerce businesses such as Hotels.com and
access to a single view of the information needed to Attribution can also reveal added insight on the optimal marketing questions: mobile advertising to interactive increasingly, more traditional brands who are looking to
make strategic and profitable decisions. sequencing of touch points in the consumer journey. billboards and mobile apps. transform their business via mobile.
What is the ROI from advertising? 3. And we plan and deliver mobile-
PoleStar is our advanced media budget - Market Mix Modeling helps disentangle the impact What creative works and why? first mobile media strategies. The benefits of working for such a broad roster means
optimizer. Built on a powerful mathematical on sales of key marketing levers such as price, What is the optimum budget? that we can take learnings from the start ups to other
algorithm and fueled by data and the outputs promotion and advertising and outside influences such What KPIs are relevant? advertisers.
of modeling, PoleStar is future facing and focused on as seasonality and the economy. What is the optimal price?
growth. It shows how different marketing strategies How do Paid, Owned & Earned work together? Mobile-first means focusing on the change in behavior
could impact returns and identifies the optimal way to - Digital Attribution utilizes cookie level data relating as opposed to the device itself, underpinning all
invest your budget across countries, brands, products to digital consumer pathways. This technique enables a Data2Decisions is the winner of 11 IPA Effectiveness outcomes with data to optimize future actions.
and media channels. very detailed read on digital marketing performance Awards from 2008-2012. These included Grand Prix and
down to creative and site placement level with added Best International for Johnnie Walker, gold and silver for CLIENTS
CLIENTS detail on how best to sequence messages to consumers. KFC, silver for Cadbury’s Dairy Milk and bronze for Audi.

Ecosystem Modeling evaluates the consumer journey
by understanding the role of owned and earned media in
the consumer’s path to purchase.

We are a strategic design and technology agency. We create interactive experiences, As a global ideas shop, gyro’s mission is to create ideas that are humanly relevant. Led by ceo+cco Christoph
digital products and content that build brands, grow businesses and transform categories. Becker, gyro is at the forefront of reinventing the way we see, consume and feel advertising in the business-to-
people space. gyro is Advertising Age’s 2016 B-to-B AgenXcxyx of the Year and the BMA’s 2016 Global B-to-B Agency of
the Year. Our 600 creative minds in 14 offices work with top companies including Aflac, Danone, eBay, HP, Hewlett

Packard Enterprise, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Teva, USG and Vodafone.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK DIGITAL STRATEGY & PLANNING We believe that digital is much more than an advertising CINCINNATI • CHICAGO • DENVER
We love finding ideas that ignite human emotions
Brand experience audits. Business, competitive & cultural and marketing channel. We help our clients realize the • NEW YORK • SAN FRANCISCO •
because we understand that emotions drive decisions.
OUR MISSION research. Persona development. Behavioral insights & full potential of digital through our Strategic Design WASHINGTON DC What sets us apart is a unique understanding of
experience planning. Communications planning. process and the solutions we create for them. company business agendas and a unique ability to
Firstborn is an award-winning strategic design and OUR MISSION elevate them to a higher purpose. We don’t believe in
technology agency headquartered in NYC. Founded in CONTENT STRATEGY & PRODUCTION Strategic Design is a mindset and process of how we B2B, or B2C, but only in B2P - business-to-people.
1997, we’ve seen the landscape change dramatically - Content strategy. Virtual Reality. Long & short-form content. work — it is about solving business problems—but Our mission is to create ideas that are humanly
our industry has evolved, our clients’ businesses and Agile Content Development. Live action direction & knowing the right problems to solve. relevant. OUR UNIQUE UNO CULTURE
their challenges have become more complex, production. CG animation, VFX & photography.
consumer behavior has changed - and we have At the core of our Strategic Design process is the user. ONE TEAM to deliver your marketing needs, on time
changed. DIGITAL MARKETING & ADVERTISING It’s about getting to the root of what the user needs. To and on budget.
Yet, 20 years ago Firstborn was started with the belief Strategic discovery & research. Concept development. understand more fully what motivates and drives them. ONE PROCESS ensuring a consistent way of working.
that intuitive and engaging consumer experiences will Design and copywriting. Campaign rollout across multiple And, maybe most importantly, identify what drives them ONE P&L ensuring ONE simple billing process; best
help move our clients’ businesses forward - and we channels. Social outreach. crazy. talent/multi-office.
still believe that today.
MOBILE PLATFORMS & APPLICATIONS • Fast Company 50 Most Innovative Companies
CLIENTS Mobile experience audits. Mobile strategy & roadmap • Ad Age A-List
development. UX, design & development for mobile • Ad Age Creativity Standout
platforms & applications. Analytics and reporting. • Cannes Gold Lion
• Grand Clio Best in Show
WEBSITE DESIGN & DEVELOPMENT • Crain’s & Ad Age Best Places to Work
Strategic discovery and planning. Design & UX. Copywriting.
Front and backend development. Analytics and reporting. CLIENTS 2016 Advertising Age 2016 BMA Global
B-to-B
B-to-B

RETAIL EXPERIENCES & DIGITAL OOH
Digital installations & OOH. Point of sale experiences. Mobile Agency of the Year Agency of the Year
integration at shelf. Real-time data visualizations.

Social media management services for brands and agencies. Smarter content marketingXtxhxrough editorial intelligence.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK • LOS ANGELES • DALLAS • social intelligence and insights Human-led, powered by technology. The BOSTON Brands have now embraced content marketing and John Brown Media is one of the largest and most
• audience segmentation accuracy and efficiency of technology, omnichannel delivery. Both concepts are established experienced content marketing agencies in the world.
OUR MISSION • competitive benchmarking and the authenticity of human INNOVATION SUCCESSES methods of effectively and efficiently communicating With more than 250 experts across the US, Europe,
connection is imperative in social media. with customers and prospects, influencers and Africa and Asia, we deliver exceptional customer content
To build data-driven social strategies and execute • social strategy HANNAFORD SUPERMARKETS stakeholders…and everybody else. programs for some of the world’s best-loved brands and
through content creation and localization, • content development and localization Operational 24/7 & 365 days per year which • 21% increase of social media traffic to organizations - and we have won many awards for doing
community management, and social insights. To • community management means we can respond to any given social We bring together strategy, a deeper understanding of so.
keep our clients social communities engaged and • social customer service media crisis or opportunity in real-time. Hanford’s website between September customers, targeted editorial content, distribution, and
protected 24/7, 365 and on a global scale. 2015 and March 2016 new technologies with a team comprised of the With the content marketing sector expanding all the
• content moderation 53 Languages spoken by native speaking • 16% increase of unique users on online country’s best editors, subject specialists, and creatives. time, John Brown Media is proud of its long history of
• monitoring and escalation community managers. We can create and interactive magazine from first to second The result: opening up a world of possibilities that will serving major brands’ sophisticated needs. Every client
• crisis management localize content, and engage a global issue give you a competitive edge. we work with demands the highest standards of
audience of 4 billion plus. • 10% increase of email referrals to the customer dialogue in order to build large brand
Hanford website We provide: followings, foster loyalty and increase revenue.
- Digital and print content strategy and planning
JOHN LEWIS EDITION - Social media management and content creation
• +342% average uplift of sales for products - Content audit and consultancy
- Print media (magazines, catalogues, books and more)
within the top-5 features in edition - Video (social and long formats)
• 56.4% per week sales uplift of items - Print production, Photography, Infographics
- Audio and podcasts
featured in our John Lewis Edition
2015 best use of 2015 best social magazine, available in print, online and in
insight / monitoring agency winner store
• #1 in iTunes fashion and beauty
CLIENTS newsstand, beating British Vogue

CLIENTS

Mitchell is a full-service, award-winning PR firm creating real connections between businesses, brands and people. Team Epic is a sponsorship & lifestyle marketing partner to iconic
We provide strategic insights, customized conversations and consumer engagement solutions that make real impact. brands activating the biggest sports and entertainment properties.

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT

NEW YORK • CHICAGO • FAYETTEVILLE INTEGRATED SERVICES REAL PEOPLE ATLANTA • CHARLOTTE • CHICAGO • SPONSORSHIP STRATEGY CONSULTING While we are proud to work with iconic brands, we
We know how to build relationships with the people who CINCINNATI • LOS ANGELES •
believe it’s less about the company you keep and
INNOVATION SUCCESSES Research and Consumer Insights • Creative Development matter most to you through relevant, resonant and NEW YORK • SAN FRANCISCO • • Consulting Services • Negotiation
more about how long you keep the company, and
• Content Marketing • Digital and Social Engagement • powerful dialogue. WESTPORT • Portfolio Optimization • Messaging Strategies
Team Epic enjoys longstanding client relationships
CONSUMER MARKETING Training, Facilitation and Coaching • Value Proposition Analysis • Naming Rights built on trust, and a track record of high
HYPER-LOCAL ACTIVATION REAL CONNECTIONS OUR MISSION DIGITAL/SOCIAL performance delivery.
BRAND REPUTATION CONSUMER MARKETING Our strategies are backed by insights, delivered through
attention-grabbing creative and content that’s grounded We believe that if you can successfully translate • Social Media Strategy, Planning & Execution
CLIENTS With countless moments in time to connect with people in emotional connections. the power of human emotion, uncover the insights • Mobile Platforms • Community/Content Marketing
along their path to purchase, Mitchell employs a mix of about what is most relevant and inspiring to • Live Event Integration • Online Analytics & Social
PR strategies to engage shoppers and move them to REAL IMPACT consumers then you can transform sponsorship, Listening/Insights
take action. For 72 straight hours, Walmart sold Patti From goals to reality, we take a comprehensive view of transform engagement, transform the value PROGRAM DEVELOPMENT & ACTIVATION
LaBelle’s Sweet Potato Pie at the rate of one pie per your business needs and deliver a strategy for success brands can get from their partners, properties and
second. Mitchell’s media relations efforts balanced that drives meaningful results. consumers. • Campaign Development • Brand Content
demand with restock while maintaining momentum.
Leveraging our strong negotiation clout and a • Program Activation • Promotional Programming
HYPER-LOCAL ACTIVATION track record of identifying the right sponsorships • Innovation Lab • Sweepstakes Management
At Mitchell, we move at the speed of retail and believe and events matched to our clients’ needs, Team MEASUREMENT & EVALUATION
brand loyalty begins at the local level — one consumer Epic has a deep history of leading transformation;
at a time. That’s the philosophy that has guided our from pioneering naming rights to creating new • Initial Partnership Analysis • Focus Groups/
approach to opening 5,000 Walmart stores across the sponsorship categories to activation that inspires Primary Research • Activation Plan Testing
U.S. market during the last 20 years. conversations and sharing. • Message Optimization • Post Program Results
EXPERIENTIAL, EVENTS & HOSPITALITY
BRAND REPUTATION CLIENTS • Customer Hospitality • Proprietary Events &
Programs • Mobile Engagement • Digital Data
We’ve watched brands who are media darlings one day Capture • Social/Mobile Integration • Ideation and
be caught in a crisis the next. Mitchell is the trusted Creative Design
communications and crisis management team that CREATIVE
countless brands and executives have sought to be by • Creative Concepting • Web/Digital Design
their side. • Hospitality & Collateral Materials • Onsite Branding
• In-Store/Retail POS • 3D Imaging/UX

At The Story Lab, we believe every brand requires a different formula to tell their story. As Content Chemists, DENTSU AEGIS NETWORK NEW BUSINESS CONTACTS
driven by data & insights, we combine audience needs and relevant brand story in the context of consumer

behaviors to connect in the right form, time, and place. By understanding our clients business we connect the dots-
collaborating, curating and creating stories for audiences aligned to media investments & results. Using our Content

Compass, Co-Lab and creative services, we create bespoke, omniplatform content experiences that result in
Chemistry That Connects..

OUR OFFICES OUR CAPABILITIES WHAT MAKES US DIFFERENT DENTSU AEGIS NETWORK, AMERICAS FETCH MCGARRYBOWEN
Donna Wiederkehr - Chief Marketing Officer Guillaume Lelait - GM North America
Brandon Cooke - Global Chief Marketing Officer
DETROIT • LOS ANGELES • NEW YORK CONTENT STRATEGY (THE CONTENT COMPASS) It’s in the STORY LAB DNA. [email protected]
[email protected] [email protected]
Lead brand partners using TSL’s proprietary tools and process 612 791 4800 415 523 0350 212 598 6430
INNOVATION SUCCESS to inform, design and activate a unified content framework Creative (the Talent)
process, which guides all content creation, optimization and We believe that creativity thrives at the intersection DENTSU AEGIS NETWORK, U.S. FIRSTBORN MITCHELL
The Story Lab (TSL) has created an exclusive investment across paid, owned and earned channels. of imagination and innovation. Tapping into culture, Michael Carroll - SVP, Director of New Business Gabe Garner - SVP, Business Planning Amanda Keeney - SVP, Business Development
partnership with leading millennial women's publisher relationships, insights, and experience, we deliver [email protected]
[email protected] [email protected]

POPSUGAR to fuse their first party data and insights, CONTENT PARTNERSHIPS branded content experiences that captivate hearts 917 952 4818 212 574 5314 479 443 4673
proprietary DAN tools and client data to allow us to Leverage audience needs and behaviors to architect, negotiate and minds.
uniquely collaborate, curate, create and distribute and execute omnichannel partnerships which create value 360i GYRO MKTG
content for brands. This strategic alliance will enable from scalable media investments. Connectors (the Access) Abbey Klaassen - Chief Marketing Officer Paul Neal - EVP, Global Business Development
Kim Barrett - VP, Corporate Development
TSL to understand the velocity of content, passions and Now, more than ever, great ideas can come from [email protected]
[email protected]
[email protected]
interests that captivate and motivate these women, ORIGINAL CONTENT & DISTRIBUTION anywhere. To co-create as well as source the best 212 261 2668 646 532 1688 646 432 1234
where, when and how they desire to connect. Over Distill a brand's core values into short and long form original ideas, we tap into our co-lab: a network of the
time this partnership is designed to allow for more content that deepens consumer loyalty and promotes action. industry’s top creatives, producers, screen talent, and AMNET ICUC POSTERSCOPE
Predictive Modeling for content across all platforms. distribution partners to bring our brands’ stories to Christina Mohebbi - Director, Client Services
Asher Wren - Director New Business Martin Porter - SVP, Group Director

CONTENT PACKAGING & MONETIZATION life with scale and impact. [email protected]
[email protected]
[email protected]
CLIENTS Package and sell branded content platforms, programs and 917 326 7656 464 659 4569 917 621 3286
experiences which create incremental revenue and future- Cross-Discipline (the Experience)
forward sustainable media investments. We are a diverse team with expertise across the AMPLIFI IPROSPECT TEAM EPIC
content arena. We guide clients through an often Lucas Cridland - President US Amie Hutton Crawford - Sr Director, Business Development Mike Reisman - Principal

MEASUREMENT complex landscape, ever-changing from technology, [email protected] [email protected] [email protected]

Identify, build and scale content measurement solutions for and enrich the ways that consumers engage with 1 917 326 7302 617 449 4328 203 831 2017
brands as a baseline for success and long-term ROI. brand experiences.
CARAT ISOBAR THE STORY LAB
TALENT, CELEBRITY & INFLUENCER PROGRAMS Strategic (the Data) Mark Mylan - EVP, Business Development Peter Giersch - VP, Channel Partners Jennifer Villani - SVP, Business Development
Create, structure and execute Influencer programs to amplify We take a consumer-centric, audience-led approach [email protected] [email protected] [email protected]
brand story & content. driven by data and insights to build emotional 617 331 0432 617 936 1631 718 781 8416
connections anchored in brand storytelling.
D2D
Irina Pessin - Managing Partner, USA JOHN BROWN VIZEUM
[email protected] Emily Ross - VP, Group Account Kimberly Hill - SVP, Business Development
347 406 0247 [email protected] [email protected]
617 449 4235 212 784 3957

U.S. OFFICE LOCATIONS

• ATLANTA CINCINNATI LOS ANGELES RALEIGH
360i GYRO 360i IPROSPECT
•• •• AMNET MKTG AMNET
AMPLIFI TEAM EPIC AMPLIFI SAN ANTONIO
• • • CARAT CARAT MCGARRYBOWEN
• MKTG DALLAS FETCH
• •• • TEAM EPIC ICUC SOCIAL ICUC SOCIAL SAN DIEGO
• • IPROSPECT IPROSPECT IPROSPECT
•• • BOSTON MKTG
IPROSPECT DENVER POSTERSCOPE SAN FRANCISCO
• ISOBAR GYRO STORYLAB AMNET THANK YOU
JOHN BROWN ISOBAR TEAM EPIC AMPLIFI
VIZEUM CARAT DENTSU AEGIS NETWORK
CHARLOTTE DETROIT FETCH
MKTG AMNET NEW YORK GYRO
TEAM EPIC AMPLIFI 360i IPROSPECT
CARAT AMNET MCGARRYBOWEN
CHICAGO IPROSPECT AMPLIFI MKTG
360i ISOBAR CARAT TEAM EPIC
AMNET POSTERSCOPE CARDINAL PATH VIZEUM
AMPLIFI STORYLAB D2D
CARAT FETCH WASHINGTON DC
CARDINAL PATH FAYETTEVILLE FIRSTBORN GYRO
GYRO MITCHELL GYRO
IPROSPECT ICUC SOCIAL WESTPORT
ISOBAR FORT WORTH IPROSPECT ISOBAR
MCGARRYBOWEN AMNET ISOBAR MKTG
MITCHELL AMPLIFI MCGARRYBOWEN TEAM EPIC
MKTG IPROSPECT MITCHELL
TEAM EPIC MKTG
LEXINGTON POSTERSCOPE
ISOBAR STORYLAB
TEAM EPIC
VIZEUM