INTRODUCTION OF ILLUSTRATION (1)

SURVEY AND RESEACH
INTRODUCTION OF

ILLUSTRATION

NAME : NOR NAZIFFA BINTI SULAIMAN
REGISTRATION NUMBER: 09DRG21F1013

CLASS : 2B
COURSE : DVG20053 DIGITAL ILLUSTRATOR
LECTURE NAME : MRS.NORASLINDA BINTI YUSOF

MRS.NURUL EMRA BINTI ABDUL JIMIN

What is Illustration ?

illustration is a decoration, interpretation and

visual explanation of a text, concept or


process of designed for integration in print

and digital published media, such as


posters, flyers, magazines, books, teaching

materials, animations, video games and

films. An illustration is typically created by

an illustrator. Digital illustrations are often


used to make websites and apps more user-
friendly, such as the use of emojis to

accompany digital type

Comparison between

illustration and
other visual

Function and Important
of Illustration

Function of Illustration

Graphic illustration applies the classic design principles of color, form, shapes, and layouts to

organize and showcase original artwork. Like graphic design and illustration separately, graphic

illustrations help to express ideas visually, clarify concepts, sell products, educate and promote.

Important of illustration

Illustration assists people's minds in understanding large and small concepts. Illustrators translate

the written word into visuals that are easy to understand. We know from linguistics studies images


are quicker for the mind to process than sentences, especially long sentences.

How Digital Illustration

makes people communicate

Illustration has been around since the world’s very first deliberated visual

communication: before any written language, in the Palaeolithic period,


mankind already illustrated, in caves, what they saw, felt and did. The

complexity of human perception changed dramatically with evolution, but


illustration still remains one of the most relevant methods to deliver

messages. Its impact in digital communication has actually been growing,


with the increased demand for content marketing elements such as

animations and infographics.

Digital illustration play important part in evolution

Purpose

Illustration is about delivering the right information. There is also information in art, naturally. But while

art might focus on the artist’s perception of the world and might deliver different messages to different

people, illustration has a very clear role and it’s focused on the user: illustration is about sending specific

messages to specific people. It’s about finding unique solutions for unique communication needs.

Focus

Some might think that designing with illustration is not that good of an option with mediums such as

photography and videography available. These are also great options, but it all depends on your focus.
The budget can’t accomodate an original capture, chances are you won’t find exactly what you need: stock

images and footages are great for an easy and on-budget solution, but they are often generic and fail to

represent the specific concept you’re aiming for

Reality with a twist

With illustration, you get a totally open world: you can focus on the features that you want to enhance to better

pass on the message. Illustration can help you bend reality and use approaches like metaphors or plain

exaggeration, which are more difficult to achieve with other forms of representation.Also important to keep a

certain dose of reality in check, so that the human eye can accept it: physics, although they might be bent, are

still essential and every scenario or character created must still obey a certain logic

Storytelling and UX

Illustration must be about how we look, feel, move and think. These are the things that define one of its key

features: uniqueness. Since illustration is designed with a specific purpose and unique features, it naturally

becomes one of the best tools for storytelling: a story definitely gets more interesting as it gets more relatable.

We only empathize with stories that are relevant to our own experience.

Directions of digital illustration in

current market

Flat colour and limited palette
Atmospheric gradients
Blurring the lines between illustration and animation
3D surrealism
Printmaking
Body positivity
Illustrative lettering
The return of detail
Geometric patterns
Illustration eclipses photography for big brands

Type of Illustrationin

the Graphic Design

BROCHURE,POSTER,CALANDER,
PACKAGING,GREETING CARD,CD

Brochure

A brochure is an informative paper document (often also used for advertising) that can be folded into a

template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket

folder or packet. Brochures are promotional documents, primarily used to introduce a company,

organization, products or services and inform prospective customers or members of the public of the

benefits.A brochure is a corporate marketing instrument used to promote a product or service offering. It is a

tool that is used to circulate information about the product or service.A brochure is like a magazine but with

pictures of the product or the service which the brand is promoting. Depending on various aspects, there are

different types of brochures, Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold

Brochure.Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by

mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be

considered as grey literature.A brochure is usually folded and only includes summary information that is

promotional in character.

Poster

A poster is a temporary promotion of an idea, product, or event put up in a public space for

mass consumption.Typically, posters include both textual and graphic elements, although a

poster may be either wholly graphical or wholly text. Posters are designed to be both eye-

catching and informative. Posters may be used for many purposes. They are a frequent tool

of advertisers (particularly of events, musicians, and films), propagandists, protestors, and

other groups trying to communicate a message. Posters are also used for reproductions of

artwork, particularly famous works, and are generally low-cost compared to the original

artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s

when the printing industry perfected colour lithography and made mass production

possible.

Calander

A calendar is a system of organizing days. This is done by giving names to periods of time,

typically days, weeks, months and years. A date is the designation of a single, specific day

within such a system. A calendar is also a physical record (often paper) of such a system. A

calendar can also mean a list of planned events, such as a court calendar or a partly or fully

chronological list of documents, such as a calendar of wills.
Periods in a calendar (such as years and months) are usually, though not necessarily,

synchronized with the cycle of the sun or the moon. The most common type of pre-modern

calendar was the lunisolar calendar, a lunar calendar that occasionally adds one intercalary

month to remain synchronized with the solar year over the long term.

Packaging

Packaging is the science, art and technology of enclosing or protecting

products for distribution, storage, sale, and use. Packaging also refers to the

process of designing, evaluating, and producing packages. Packaging can be

described as a coordinated system of preparing goods for transport,

warehousing, logistics, sale, and end use. Packaging contains, protects,

preserves, transports, informs, and sells.In many countries it is fully

integrated into government, business, institutional, industrial, and personal

use.

Greeting Card

A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality

paper featuring an expression of friendship or other sentiment. Although greeting cards are

usually given on special occasions such as birthdays, Christmas or other holidays, such as

Halloween, they are also sent to convey thanks or express other feelings (such as condolences or

best wishes to get well from illness).
Greeting cards are usually packaged with an envelope and come in a variety of styles. There are

both mass-produced and handmade versions available and they may be distributed by hundreds

of companies large and small. While typically inexpensive, more elaborate cards with die-cuts,

pop-ups, sound elements or glued-on decorations may be more expensive.

Cd/DVD

CDs and DVDs that enable their label side to be printed

with an inkjet printer. Although all CD and DVD media


can be marked with a soft ink pen, they cannot be

printed across their entire surface.

Booklet


Booklet is one where the pictures enhance the book aesthetically

but add nothing or little to the actual story, the images have a

decorative function. picture books (two words) is one in which the

words and images essentially show the same information.

Illustration in

editorial

Magazines cover,comics,short

stories,novels and textbooks

Magazine

A magazine illustrator creates drawings and images for

magazines and similar publications. Your duties in this

career can include working on cover design and layout,

creating illustrations for articles, drawing editorial pictures

or cartoons, or making stand-alone pieces of artwork.

Comics

Illustrators of comic strips tend to be the writers as well as illustrators of the series. Comic books or graphic novels

may have authors writing the text, but it is ultimately up to the illustrator to integrate the text into the graphic.The


comic or graphic novel genre employs visuals in a series of sequential panels to tell a story. Most comic art

includes text which may or may not be written by the illustrator, therefore they must learn to incorporate the text

and font as part of the overall design.Illustrators of comic strips tend to be the writers as well as illustrators of the

series. Comic books or graphic novels may have authors writing the text, but it is ultimately up to the illustrator to


integrate the text into the graphic.

Short Stories

illustration is a visual explanation of the words that they have discovered for

their short story. It can be an image presented as a drawing, painting, collage


or other work of art that is created as a visual representation.

Novels

The term illustrated novel refers to an extended narrative with multiple images that, together with the

text, produce meaning. Therefore, the illustrated novel is not a work graced by a single decorated cover or


frontispiece.

Textbook

Textbook illustration is an art form that is used primarily to create images

and pictures for books. However, use of illustrations is not just to


beautify books; they are instrumental in enhancing the written content of

the book

Technical Illustration

Technical illustration is a field that involves creating drawings that represent complex, specialized

concepts. Technical illustrations can represent either physical objects or concepts using symbols and

labels. Drawing technical illustrations is a great way to describe information in a visual format to either

supplement text or explain concepts that are difficult to represent with words. You can use technical

illustrations for many types of situations and publications, including:

Instruction manuals
Textbooks
Encyclopedias
Architectural sketches
Engineering blueprints
Computer graphics
Websites
Technical illustrations are useful tools for teaching and explaining technical concepts to the general public.

Professionals such as scientists and engineers also use technical drawings as a way to communicate with

one another. The audience for the technical drawing determines its level of detail and complexity.

Handling Machine

Handling Machine drawing may be defined as the representation

of a machine component or machine by lines according to certain

set rules. A machine drawing generally gives all the external and

internal details of the machine component from which it can be


manufactured. The machining symbols, tolerances, bill of

material, etc. are specified on the drawing

Explain illustration in

Blue Print,Botany,Maps,Diagram,History

Blue Print

The blueprint process is based on a photosensitive ferric compound. The best known is a process using ammonium ferric

citrate and potassium ferricyanide.The paper is impregnated with a solution of ammonium ferric citrate and dried. When

the paper is illuminated, a photoreaction turns the trivalent ferric iron into divalent ferrous iron. The image is then

developed using a solution of potassium ferricyanide forming insoluble ferroferricyanide (Prussian blue or Turnbull's blue)

with the divalent iron. Excess ammonium ferric citrate and potassium ferricyanide are then washed away. The process is

also known as cyanotype.
This is a simple process for the reproduction of any light transmitting document. Engineers and architects drew their

designs on cartridge paper; these were then traced on to tracing paper using India ink for reproduction whenever needed.

The tracing paper drawing is placed on top of the sensitized paper, and both are clamped under glass, in a daylight

exposure frame, which is similar to a picture frame. The frame is put out into daylight, requiring a minute or two under a

bright sun, or about ten minutes under an overcast sky to complete the exposure. Where ultra-violet light is transmitted

through the tracing paper, the light-sensitive coating converts to a stable blue or black dye. Where the India ink blocks the

ultra-violet light the coating does not convert and remains soluble. The image can be seen forming. When a strong image

is seen the frame is brought indoors to stop the process. The unconverted coating is washed away, and the paper is then

dried. The result is a copy of the original image with the clear background area rendered dark blue and the image

reproduced as a white line.

Botany

Botanical illustration is the accurate pictorial depiction of plants

and plant traits for a scientific purpose (Rix 2012), as opposed to

flower painting, which has no further purpose than to be admired.

The emphasis of botanical illustration is on science rather than

visual art.Botanical illustration is the art of depicting the form,

color, and details of plant life. The practice can be traced back to

sometime between 50 and 70 CE when an illustrated book titled

De Materia Medica was created by Greek botanist Pedanius

Dioscorides to help readers identify plant species for medicinal

purposes.

Maps

An illustrated map can be loose

and hand-drawn, filled with fun


drawings and doodles that

together make a sometimes

inaccurate, but always spot on

record of a memory or a place

from one's own perspective

Diagram

Description. Illustration Diagrams are graphics that

display an image, or images, accompanied by either

notes, labels or a legend, in order to: Explain

concepts or methods. Describe objects or places.

Show how things work, move or change.The

diagram is an artistic strategy that operates through

a desire to express information as a relationality

that has to be converted by a subjective viewer.

Animation

Animated Illustration tells is short.
It's help explain processes and

makes the matter at hand easier to

understand.
It's also an interesting solution for

abstract,intangible things.
Animated illustration also make the

receiver pay more attention and

engager them for longer than a

static image.

Electronis Billboard

A digital billboard that

displays digital image.
It can change by a computer

every few second,
Digital billboards are primarily

used for advertising,but they

can also serve public service

purposes.

TC ads

A television advertisment (also

called a television commersial

advert,tv advert or simply an

ad).
Is a span of television

programming produced and

paid for by organization.
It conveys a massage

promoting,and aiming to

market, a product or service.

History

History of Illustration

covers image-making and

print history from around

the world, spanning from

the ancient to the modern.

Hundreds of color images

show illustrations within

their social, cultural, and


technical context, while

they are ordered from the


past to the present.

Reference

https://en.wikipedia.org/wiki/Illustrationv https://en.wikipedia.org/wiki/Calendar#:~:text=A%20
calendar%20is%20a%20system,paper)%20of%20such%20
https://99designs.com/blog/tips/graphic-illustration-vs-graphic-design/
a%20system.
https://www.andaleehyatt.com/blog2/2020/12/8/why-

illustration-is-important-discovering-the-field-of-illustration https://en.wikipedia.org/wiki/Packaging_and_labeling

https://www.hi-interactive.com/blog/the-role-of-moving-illustration https://en.wikipedia.org/wiki/Greeting_card
-in-digital-communication
https://encyclopedia2.thefreedictionary.com/printable+CD
https://www.creativebloq.com/features/illustration-trends-2020
https://www.hbook.com/story/picture-book-illustrated-book
https://en.wikipedia.org/wiki/Brochure
https://www.cgspectrum.com/career-pathways/comic-illustrator
https://en.wikipedia.org/wiki/Poster
https://www.instructables.com/SHORT-STORYInspiration-

Illustration/

Reference


https://onlinelibrary.wiley.com/doi/abs/10.1002/9781444337815.wbeotni003 https://www.maaillustrations.com/blog/article/importance-of-book-illustrations/

https://en.wikipedia.org/wiki/Technical_illustration https://www.indeed.com/career-advice/career-

development/what-is-technical-illustration

https://en.wikipedia.org/wiki/Blueprint
https://mymodernmet.com/history-of-botanical-illustration/

https://www.nytimes.com/2020/04/26/travel/h
https://datavizcatalogue.com/methods/illustration_diagram.html
ow-to-make-an-illustrated-map-in-8-steps.html

http://drainmag.com/diagrams-art-as-information/ https://www.bloomsbury.com/us/history-of-
illustration-9781501342110/

Thank You