09DRG21F1013_NOR NAZIFFA BINTI SULAIMAN_DRG3B_SURVEY&RESEACH

SURVEY&RESEACH
DVG30133 ADVERTISING DESIGN

N A M E : NOR NAZIFFA BINTI SULAIMAN
M A T R I X N U M B E R : 09DRG21F1013
C L A S S : DRG3B
L E C T U R E N A M E : MISS. EDZREEN SYAHIRA BINTI JAMIL

What is an
Advertisement?

Advertisement (ad) is an efficient and effective

technique to promote goods, services, and ideas. It is a

paid form of non-personal communication wherein

business information is made available for potential

customers. Advertisement promotes and supplements

selling of products, services, and ideas to a great

extent.

VIDEO AND COMMERCIAL BASIC OF
ONLINE ADVERTISING
ADVERTISING:
VIDEO ADS LIVE
TERMINOLOGY OF
ONLINE ADVERTISING IS A

EVERYWHERE; ON
ADVERTISING
MARKETING STRATEGY THAT

YOUTUBE, INSTAGRAM,
INVOLVES THE USE OF THE

TV, BLOGS, AND SO
DESIGN INTERNET AS A MEDIUM TO OBTAIN

MUCH MORE. GENERALLY,
WEBSITE TRAFFIC AND TARGET AND

VIDEO ADS ARE A BIGGER
DELIVER MARKETING MESSAGES TO

INVESTMENT BECAUSE
THE RIGHT CUSTOMERS. ONLINE
THEY OFTEN REQUIRE A
ADVERTISING IS GEARED TOWARD

LOT MORE PRODUCTION
DEFINING MARKETS THROUGH

THAN TRADITIONAL
UNIQUE AND USEFUL

IMAGES OR EVEN
APPLICATIONS.
GRAPHIC DESIGN.
SINCE THE EARLY 1990S THERE HAS

HOWEVER, WHEN DONE
BEEN AN EXPONENTIAL INCREASE

RIGHT THE RESULTS CAN
IN THE GROWTH OF ONLINE

BE WORTH THE
ADVERTISING, WHICH HAS EVOLVED

INVESTMENT. INTO A STANDARD FOR SMALL AND

LARGE ORGANIZATIONS.
DISPLAY ADVERTISEMENTS
OUTDOOR ADS
DISPLAY ADS CAN BE

FOUND ON WEBSITES,
BILLBOARDS, STREET

APPS AND SOCIAL MEDIA
FURNITURE, AND TRANSIT

CHANNELS, AND ARE
ADS—THEY’RE ALL

CREATED IN A VARIETY
DIFFERENT KINDS OF

OF FORMATS,
OUTDOOR ADS.WITH

INCLUDING: CREATIVE ADS THAT

ENGAGE YOUR

TEXT AUDIENCE.ADVERTISERS

IMAGES WILL USE PROMO CODES

VIDEO ON THESE DISPLAYS TO

AUDIO HELP MEASURE THE

A MIX OF MULTIPLE
OVERALL EFFECTIVENESS

MEDIUMS OF THE AD. THIS IS

SMART, CONSIDERING

GENERALLY, THIS
TRACKING OUTDOOR ADS

ADVERTISING MEDIUM
IS MUCH LESS CLEAR

GARNERS A HIGH
THAN DIGITAL WHERE

VOLUME OF
MARKETERS CAN SEE

IMPRESSIONS, BUT A
ANYTHING FROM CLICKS,

LOW VOLUME OF CLICK-
VIEWS, AND SAVES, TO

THROUGH-RATES. SUBSEQUENT PURCHASES

AND WEBSITE VISITS.

GAMIFICATION ADVERTISING BASIC OF
EVENT ADVERTISING
ADVERTISING:
GAMIFICATION ADS ARE
TERMINOLOGY OF
EVENT ADVERTISING CAN BE

ADS THAT USE THE
ADVERTISING
ANYTHING FROM SPONSORING AN

MECHANICS OF GAMES
EVENT, ALL THE WAY TO RUNNING

TO ENGAGE AND
DESIGN YOUR OWN. IT’S CRITICAL TO KEEP

CONVERT CUSTOMERS.
YOUR BRANDING IN CHECK AND

THEY CAN BE SEEN AS A
FIND WAYS TO DRAW PEOPLE IN

FORM OF MARKETING
WHEN DOING ANY EVENT

THAT USES GAME ADVERTISING. FROM SIGNAGE

MECHANICS TO
THAT IS SMARTLY DESIGNED, TO

INCREASE USER
CRAFTY HANDOUTS AND PRIZES,

ENGAGEMENT AND
MAKE SURE WHATEVER YOU

CONVERSION RATES. CREATE HOLDS TRUE TO YOUR

GAMIFICATION ADS ARE
BRAND GUIDELINES.TYPES OF

BASED ON THE IDEA OF
EVENT ADVERTISING DESIGNS:
USING GAME MECHANICS

TO MAKE YOUR AD MORE PAMPHLETS
ENGAGING FOR
SIGNAGE
USERS.GAMIFICATION
BANNERS
ADS ARE ADS THAT USE
PHOTOBOOTHS
GAME MECHANICS TO
DISPLAY BOOTH
ENGAGE THE AUDIENCE.
BRANDED PENS, BUTTONS,

THEY ARE DESIGNED TO
WATER BOTTLES, ETC
MAKE THE AUDIENCE

FEEL LIKE THEY ARE IN A
EMAIL MARKETING
GAME.
EMAIL MARKETING

BRAND IDENTITY CONTINUES TO DELIVER

A STRONG RETURN ON

BRAND IDENTITY IS THE
INVESTMENT

VISIBLE ELEMENTS OF A CONSIDERING THAT FOR

BRAND, SUCH AS COLOR,
EVERY $1 YOU SPEND ON

DESIGN, AND LOGO,
THIS CHANNEL, YOU CAN

THAT IDENTIFY AND
EXPECT AN AVERAGE

DISTINGUISH THE BRAND
RETURN OF $42. BUT,

IN CONSUMERS' MINDS.
WITH SO MANY

BRAND IDENTITY IS
PROMOTIONAL EMAILS

DISTINCT FROM BRAND
IN A PERSON’S INBOX,

IMAGE. IT’S IMPORTANT TO

CREATE A VISUALLY

COMPELLING MESSAGE

THAT DRIVES YOUR

AUDIENCE TO TAKE

ACTION.

BRIEF HISTORY OF ADVERTISING

1704 2000 2006

THE FIRST NEWSPAPER THE FIRST MOBILE
GOOGLE ACQUIRED

ADVERTISEMENT WAS AD WAS INTRODUCED YOUTUBE,

PUBLISHED IN THE UNITED INTRODUCING VIDEO

STATES. TO CONSUMERS. ADS TO BUSINESSES.

1800 1994 2013
THE FIRST ONLINE

BILLBOARDS CAME DISPLAY AD WHEN
INSTAGRAM ADS

ADVERTISERS CREATED
WERE LAUNCHED.
INTO EXISTENCE AND

A BANNER AD TO
2020
BRANDS BEGAN TO DRIVE CUSTOMERS TO
THE FIRST MOBILE AD

WAS INTRODUCED TO

LEVERAGE THEM TO WEBSITE LANDING
CONSUMERS. FACEBOOK
PAGES. INTRODUCED FACEBOOK
EXPRESS THEIR VALUE SHOPS,INSPIRING

1950 APPLICATIONS LIKE

PROPOSITIONS. BRANDS STARTED
SPOTIFY,PICSART,AND

SAAVN TO CREATE AD

1892 INTRODUCING
PLATFORMS THAT

CHARACTERS JUST FOR
PROMOTE OTHER BRANDS.
SEARS WAS THE FIRST

ADVERTISEMENTS TO
2022
COMPANY TO FOCUS
RESONATE WITH THEIR

CHOICES IN COMMUNICATION

MORE ON DIRECT
AUDIENCE. AND ALSO IN TERMS OF SUPPORT,

MEDIA OPPORTUNITIES, AND

ADVERTISING WHEN 1941 VARIOUS INTERNET FACILITIES

THE FIRST TO MAKE IT POSSIBLE FOR THE

THEY LAUNCHED THEIR
TELEVISION MARKETERS TO COMPETE AROUND

COMMERCIAL AIRED. THE GLOBE
FIRST DIRECT MAIL

CAMPAIGN.

1922

RADIO
ADVERTISINGWAS
LAUNCHED.

EXPLAIN 4 ROLES OF ADVERTISING IN TERMS OF BUSINESSAND SOCIETY

MARKETING SOCIETY

Advertising is an important part of marketing.
Businesses operate to make money, be

Advertising is the dissemination of information
profitable, grow, reward shareholders

among the masses in various ways in order to
and reinvest in the company. Advertising

draw attention to the object of advertising,
helps them accomplish that. If they

create interest in it or bring it to the
advertise ethically and contribute time,

market.This objective stands for informing
money and materials to help their

client groups about the object of advertising
communities and society in general,

and creating interest in it: they're fulfilling a responsible role in

society.Ads shows what the trend in

Persuade. society is or what could be the next big

Increase in Sales. thing in society. It can be both reflecting

Increase Consumer Demand. the society or start to engage what the

Brand Attachment. society can expect in the near future
Brand Recognition.

EXPLAIN 4 ROLES OF ADVERTISING IN TERMS OF BUSINESSAND SOCIETY

ECONOMY COMMUNICATION

The purpose of most of the advertising is to
communication is simply transmitting of

increase sales of a particular product in that
ideas, information, messages,
case it’s a zero sum game and the demand
experiences etc between two parties i.e.

shifts from one brand/ Product to other.
sender and receiver. In terms of

However it generates employment to people
marketing, sender will be the firm and

connected with the media and advertising
receiver will be the target

thereby improving GDP/ economy. Some
audience.Advertising is any paid form or

advertisements target for new consumption
non personal presentation of messages

like tourism, where the consumption is
to the target audience, sponsored by any

preferred over savings. This also helps
firm or organization
economies.,also advertising plays a big part in

the price elasticity of products and services.

UNDERSTAND FUNCTION OF ADVERTISING

CREATE AWARENESS OF THE PRODUCTS

Brand awareness is a marketing term that describes the degree of

consumer recognition of a product by its name. Creating brand

awareness is a key step in promoting a new product or reviving an older

brand. Ideally, awareness of the brand may include the qualities that

distinguish the product from its competition.

UNDERSTAND FUNCTION OF ADVERTISING

PROVIDE BRAND INFORMATION

A brand is the public representation of a company, or a company's product or service. Brands are often

marketed to consumers in the form of advertising campaigns, but can also include perceptions that are

beyond the company's control. Brand advertising is a form of advertising used to establish awareness for a

brand, a product or a service in order to strengthen identity and increase customer loyalty. It can employ all

common advertising techniques, like social media advertising or search engine advertising. Brand advertising

is a long-term measure and its results are not immediate.

DESCRIBE 4 ELEMENT OF EFFECTIVE ADVERTISING IN

CURRENT MARKET

STRATEGY CREATIVE IDEA

Must create logic and planning
The central idea that grabs the

behind the ad which should give
consumer's attention and

direction and focus to it. Creativity drives the entire field of

Advertisers develop ads to meet
advertising.
objectives and made some direct
Advertisers must have unique

ads to identified audiences. and creative ideas to keep in

Advertisers create messages
mind the target audience.
through ads that speak to the
The idea is a thinking process

audience's concerns that makes a direct impact on

The ads are run in most effective consumers.
media. It is a continuous process where

the advertiser must think a

different way and it always is

unique and acceptable.

DESCRIBE 4 ELEMENT OF EFFECTIVE ADVERTISING IN

CURRENT MARKET

CREATIVE EXCUTION MEDIA

The good Ad will raise Clients to
Communication channels that

demand the best production the
reach a broad audience.
budget allows. How to deliver the message is just

This is a very crucial concept of
as important as coming with the

advertising to execute the idea in
creative idea of the message.
an idea. Use people the proper source of a

Making effective Ads it was to the
channel to reach a message to a

highest production values in the
broad audience.
industry.
Attractive execution of Ideas will

help to influence your business

among people very fast.

2 DISCUSS MORAL AND ETHICAL PRINCIPALS OF

ADVERTISING

TRUTHFUL IN ADVERTISING ADVERTISING AND SOCIAL


WHEN CONSUMERS SEE OR HEAR AN
RESPONSIBILITY
ADVERTISEMENT, WHETHER IT'S ON

THE INTERNET, RADIO OR TELEVISION,
SOCIAL RESPONSIBILITY IN

OR ANYWHERE ELSE, FEDERAL LAW
MARKETING INVOLVES FOCUSING

SAYS THAT AD MUST BE TRUTHFUL,
EFFORTS ON ATTRACTING

NOT MISLEADING, AND, WHEN
CONSUMERS WHO WANT TO MAKE A

APPROPRIATE, BACKED BY SCIENTIFIC
POSITIVE DIFFERENCE WITH THEIR

EVIDENCE. PURCHASES. MANY COMPANIES

HAVE ADOPTED SOCIALLY

RESPONSIBLE ELEMENTS IN THEIR

MARKETING STRATEGIES TO HELP A

COMMUNITY VIA BENEFICIAL

SERVICES AND PRODUCTS

Good Advertisement

vs Bad Advertisement

Good Advertisement Bad Advertisement

Research director Media planner

Copywriter Account coordinator

Production coordinator Campaign manager Web designer

Communication consultant

Art director 20 ADVERTISING
Program manager
Event planner CAREER
Product manager

OPPORTUNITIES

Marketing coordinator Program coordinator
Account executive

Creative director Marketing manager

Sales representative Graphic designer Media buyer

COWAY

Coway Co., Ltd. is an international

manufacturer of household appliances, water


purifiers and water softeners from South

Korea. Founded and headquartered in Seoul,

Coway is the largest water purifier company of
the country and owns subsidiares in China,

Indonesia, Malaysia, Thailand, and the United


States.

Coway Icon Water Purifier 2
Duration: 02:26
Brand: Coway

Collaboration: BTS
Concept: Kitchen Interior
Media: Real and Illustration

The Story Line

Opening of this
Their show the unique of the

advertisement coway
product,which is the new coway

introduce their new product
'Water Purifier Icon 2' can make ice cube

Also their show the inside of the
This scene show how the water

product to believe the customer of
also the ice cube came from and

show the temperature of water
their true product

The Story Line

This is water filter that customers can
This faucet can get separate from

replace another filter also don't need
machine in finger snap

customs services

And can wash it anytime you want, Icon purifier 2 has significantly

improved and has different colors that


customers need

Also their show the

model as well

SOUCRE

HTTPS://WWW.TUTORIALSPOINT.COM/ADVE
HTTPS://WWW.GEEKTONIGHT.COM/FUNCTI
RTISEMENT_AND_MARKETING_COMMUNICA
ONS-ROLE-OF-ADVERTISING/
TIONS/ADVERTISEMENT_INTRODUCTION.HT
HTTPS://WWW.INVESTOPEDIA.COM/TERMS/

M#:~:TEXT=ADVERTISEMENT%20 B/BRANDAWARENESS.ASP
HTTPS://WWW.SUPERSIDE.COM/BLOG/ADVE
HTTPS://GUIDES.LOC.GOV/MARKETING-

RTISING-DESIGN INDUSTRY/BRANDS-AND-ADVERTISEMENTS
HTTPS://WWW.TECHOPEDIA.COM/DEFINITIO
HTTPS://CUTEVAMP.COM/WHAT-DO-YOU-

N/26362/ONLINE-ADVERTISING MEAN-BY-MODERN-ADVERTISEMENT-

HTTPS://WWW.INVESTOPEDIA.COM/TERMS/
WORLD/
B/BRAND-IDENTITY.ASP HTTPS://WWW.INVESTOPEDIA.COM/ASK/A

HTTPS://WWW.DIGITALAND.TV/BLOG/GAMIF
NSWERS/042215/WHY-SOCIAL-

ICATION-ADS/ RESPONSIBILITY-IMPORTANT-

MARKETING.ASP

WWW.REALLYGREATSITE.COM
WWW.REALLYGREATSITE.COM
WWW.REALLYGREATSITE.COM

WWW.REALLYGREATSITE.COM

WWW.REALLYGREATSITE.COM

THANK YOU