HOUZE CENTREmerged(getlua.com)

HOUZE CENTRE
(EXECUTIVE SUMMARY)

GROUP 2

COMPANY BACKGROUND

Houze special needs centre is about helping
those parents who are not able or struggle

to give their children education or a therapist.
Our centre is located at Wangsa Maju, Kuala Lumpur.

The reason why we want to open ourcentre
here is that we find it a good spot to run up a business,

and is located near to the resident area.

OUR
VISSION
AND MISSION

VISSION:

A world in which children with special needs and
typically developing children recognize abilities rather

than disabilities and learn alongside one another in high-
quality, inclusive settings.

MISSION:

To create through education, therapeutic intervention,
and community acceptance environments that are secure,

welcoming, and beneficial for all children who have
special abilities.

HOUZE CENTRE
(PRODUCT OFFERING)

GROUP 2

TYPE OF PRODUCT

Our company Houze Special Needs Centre provides a
therapists such as, speech therapists and occupational
therapists who are experienced and will treat our clients
with special children very well. We have also referred to the
Ministry of Health and also a specialist doctor in the special
needs department to ensure that we can manage special
children in the right way. The equipment we provide is also
very high quality and useful for the children of our
customers. We also emphasize the comfort of special
children when they are in our cent. For example, a spacious,
clean and fragrant area. This is because, there are a few
children who do not like dirty environments and it will also
cause them to show their tantrums.

RANGE OF PRICE

BUSINESS POTENTIAL

Houze Special Needs Centre company is set to be one of the
leading special needs facilities in Malaysia, which is why we are
willing to take the time to go through every 'OT' and every 'ST' as
soon as we can help the children. We must ensure that we follow
the proper process in setting up a business. However, we hire the
services of a business consultant who specializes in setting up new
businesses to help our organization conduct a detailed SWOT
analysis and also provide professional support for our business to
become a leading service industry.

BUSINESS POTENTIAL

This is the summary of the SWOT analysis that was conducted for
Houze Special Needs Centre;

Strengths Weakness

• High-quality staff (from • High-cost structure
well-educated students) • Tight profit margins
• Limited market share
• The space is attractive • Limited sales area
and inviting
coverage
• High service levels
• Good corporate culture Threat
• Clear value proposition
• Clear segments • Economic downturn
and unfavorable
targeted effectively government policies
• Great value products
• Competitors
Opportunities introducing better or
improve product
• Attract new customers
through special offers • Losing key or valuable
customer
• Develop and implement
a loyalty program

• Improve overall
customer experience

• Build online
engagement with our
brand

• Streamline product
features to reduce costs