CHAPTER 8 - GROUP 1

CHAPTER 8: INTEGRATED
MARKETING

COMMUNICATIONS

GROUP 1:
1. NUR AZREEN BINTI JAYA PUTERA – 15DRM20F2002
2. NURUL IZZAH LAILI BINTI AZMI MURAD – 15DRM20F2004
3. NUR ANIS ZULAIKHA BINTI KHAIRON – 15DRM20F2006
4. NURFATIHAH BINTI MOHD NORHAMIZAN – 15DRM20F2008
5. MUHAMMAD IRSYAD AMIN BIN NAZRI – 15DRM20F2037

LESSON OBJECTIVES

Explain Integrated Examine Objectives
Marketing of Marketing

Communications Communication Mix

Examine 5 Elements
of Promotion Mix

INTEGRATED MARKETING
COMMUNICATIONS (IMC)

 Integrated Marketing Communications (IMC) is defined as a
carefully integrating and coordinating the company’s many
communications channels to deliver a clear, consistent and
compelling message about the organization and its products.

 Integrated Marketing Communications (IMC) also defined as a
marketing mix element used to inform, persuade, and remind
people about an organization and its product.

CONSISTENT, CLEAR AND COMPELLING
COMPANY AND BRAN MESSAGES

Advertising

Sales
Promotion

Personal Direct Public
Selling Marketing Relations

MARKETING To Inform
COMMUNICATION MIX To Persuade
To Remind





 Help maintain customer relationships and keep customers thinking
about the product.

 Maintaining its top-of-mind awareness.
 For example, reminder marketing communications used in the

hopes of reminding past customers and garnering new ones.

THANK YOU!