Welcome to Digital Video: Best practices in the ...

Welcome to Digital Video: Best practices in
the Convergence of Broadcast and Streaming

Les Howels
Kathleen McMonigal
Tim Lorang
Marilyn Lombardi

Screening

The Convergence
Zone

PPaarrtt 11 ooff TThhee ZZoonnee sseerriieess
PPrroodduucceerr::
TTiimm LLoorraanngg

PPrroodduuccttiioonn MMaannaaggeerr
RReesseeaarrcchhCChhaannnneell

Participants Tufts University
Universidad de Puerto Rico
CCEENNIICC Universitat Politècnica de Catalunya
DDuukkee UUnniivveerrssiittyy University of Alaska - Fairbanks
GGeeoorrggee MMaassoonn UUnniivveerrssiittyy University of Chicago
GGeeoorrggiiaa IInnssttiittuuttee ooff TTeecchhnnoollooggyy University of Colorado
IIBBMM CCoorrppoorraattiioonn University of Hawaii
IInntteerrnneett22 University of Houston
JJoohhnnss HHooppkkiinnss UUnniivveerrssiittyy University of Maryland
MMaassssaacchhuusseettttss IInnssttiittuuttee ooff TTeecchhnnoollooggyy University of North Carolina
NNaattiioonnaall AAccaaddeemmyy ooff EEnnggiinneeeerriinngg University of Pennsylvania
NNaattiioonnaall AAccaaddeemmyy ooff SScciieenncceess University of Southern California
NNaattiioonnaall IInnssttiittuutteess ooff HHeeaalltthh University of Texas - Austin
NNaattiioonnaall IInnssttiittuuttee ooff SSttaannddaarrddss aanndd TTeecchhnnoollooggyy University of Virginia
NNaattiioonnaall SScciieennccee aanndd TTeecchhnnoollooggyy MMeeddaallss University of Washington
University of Wisconsin - Madison
FFoouunnddaattiioonn University of Wisconsin - Milwaukee
NNaattiioonnaall SSeeaa GGrraanntt CCoolllleeggee PPrrooggrraamm Virginia Tech
NNaattiioonnaall UUnniivveerrssiittyy ooff SSiinnggaappoorree Yale University
PPaacciiffiicc NNoorrtthhwweesstt GGiiggaappoopp Vulcan Northwest, Inc.
OOrreeggoonn SSttaattee UUnniivveerrssiittyy Wisconsin Public Television
RR11eedduu..oorrgg
RRiiccee UUnniivveerrssiittyy
RRuuttggeerrss UUnniivveerrssiittyy
SSoonnyy EElleeccttrroonniiccss,, IInncc..
TTeexxaass AA&&MM UUnniivveerrssiittyy

Goals

Create a media presence for research activity

Provide high-quality and accessible resource for
research information

Encourage collaborative technology experiments
between ResearchChannel participants to develop
new methods of distribution

Video On Demand Library

www.researchchannel.org
2000 hours of original programming

Current Number of Subscribers

9.0 million - Dish Network
9.1 million - Individual cable systems

18.1 million television

Hours of Media Viewed per Month

10000 Combined Webcast and 9181
9000 Video On Demand Programs
8000 7872
7000 7131
6000 6377

Hours 5000 5215 5024
4850

4000 4648 4252

3000 35983732
2000 3055
3048 32203228

23442590 2484

1799
1000 1617

0
Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug-
02 02 02 02 02 02 02 02 02 02 02 02 03 03 03 03 03 03 03 03

Average Viewing Time

Duration longer for VOD, higher bandwidths

MMiinnuutteess

Video Library Growth

270 New Programs per year

1400

Programs Average 1255
1158
1200 1048
971
23 Premieres 891
Each Month

1000

800

763 Program Archive
600 651 Cumulative Total

593

400 482
381

200 259

61

0

12/1/99

Program Subjects

27% 11% 8%

10% 21%
6%
17%

University of Southern California

USC Presents…CU@USC

CU@USC with James Kincaid

Rice University

Scholars Named "University Professor”
at Rice University

Johns Hopkins University

Bringing Back
the Johns Hopkins Science Review

University of Alaska, Fairbanks

Investigating a Warming Arctic:
A Conversation

Fishlift: Recovery of an Ichthyosaur

University of Pennsylvania

Transitions in Health:
Building Bridges Through Science

National Institutes of Health

Alcohol: A Women’s Health Issue

University of Washington
Mini-Medical School Series

Objectives

• Integrate and automate traditional television and
streaming Internet distribution.

• Develop high-quality low latency interactive
systems.

• Implement meta-data and underlying architecture to
make programming easily findable.

• In general, support industry and ubiquitous vendor
standards.

• Provide the highest quality viewing experience.

DigitalWell: Asset Management
Infrastructure

• Middleware

• Access control

• Automated encoding

• Automated integration of on-line and
television systems

• Storage and preservation

Our Viewers…

Audience demographics for televised
ReseachChannel programs

• an age range of 25-54 years
• the achievement of an advanced degree
• registered voters
• higher than average Internet use
• employed in a professional/technical/managerial career
• business travelers
• a regular reader of The New York Times
• annual household income of $100K plus
• consumers of news and information programming on television

Source: Media Audit, Spring 2003

Highest Quality Viewing Experience

Factors that impact quality
Production Techniques
Encoding
Computer environment