Annual Report English web

 Various publicity campaigns have been 2017 to October, 2017 which was very
undertaken on Swachh Bharat Mission successful. This exhibition was organized
(SBM) using medium likes Outdoor at Indira Gandhi National Centre for Arts,
Publicity, New Media, Print, Audio Visual New Delhi and inaugurated by the Hon’ble
etc. Speaker (Lok Sabha), Smt. Sumitra
Mahajan & Hon’ble Minister of State
 This year proved to be a milestone in for Parliamentary Affairs Shri Mukhtar
the history of exhibitions. Many VIPs Abbas Naqvi. In this exhibition campaign,
and VVIPs inaugurated/ participated in DAVP used more than 65% Electronic
DAVP’s exhibitions this year. From April Instruments like LED Wall, Gesture Wall,
2017 to October, 2017 DAVP conducted Plasma TV, Touch Screen etc. Under
a total of 80 exhibitions covering 388 this title DAVP organised 17 exhibitions.
exhibition days. As part of functional These exhibitions were inaugurated/
synergy, on the completion of 3 years of the participated by Hon’ble Vice-President,
ruling Government, DAVP has organised Cabinet Ministers and State Ministers of
big campaign on the achievements of the the Central Government. In addition, to
Government on the theme “Saath Hai these, DAVP has provided full exhibitions
Vishwas Hai – Ho Raha Vikas Hai” in plan to the Public Sector Undertakings, in
every State Capital all over the country. accordance of which they have organised
Under this title DAVP organised 22 exhibitions.
exhibitions which were inaugurated/
participated by various Central Ministers,  In addition to these, the exhibitions
Member of Parliaments and other Public were organized on the themes like,
Representatives. The main function was Ashtalakshmi-Development initiative
organised at Pilanji, Sarojini Nagar in in the North-East, Dr. B.R. Ambedkar
Delhi which was inaugurated by the – Crusader for Social Justice, Mahatma
then Hon’ble Minister of Information and Gandhi, Swami Vivekanand, Mera Desh
Broadcasting, Shri Venkaiah Naidu in the Badal Raha Hai Aage Badh Raha Hai,
presence of the Hon’ble Minister of State National Film Award and Drug Abuse and
Pinhaoutgou3rRfaoTtaheredjyebIxanyhvifbHaoiotirrnoodmnuhoraanabtltneihoeVnStichieenmaPgernehosdifdRe“NnBaatytraShhoBriohaardrMaetc..HaVuasmnktaKiianyraKhge,NRaaihdCeunogaetl”.Awnnaas SAolcmoheoloisf mt.h e flagship schemes around
UniversitAy, Cbheingnai.campaign was organised under the which advertisements were issued
title “Naya Bharat Hum Karke Rahenge”
on behalf of the Ministry of Parliamentary include: Income Declaration Scheme
(IDS), Goods & Services Tax (GST) –
Affairs during the months from August, One Tax, One Nation, Jan Dhan Yojana

(JDY), Atal Pension Yojana (APY), NPS
Scheme, Sovereign Gold Bond Scheme,
Pradhan Mantri Mudra Yojana (PMMY),
Demonetisation Scheme, Digital
Transaction, Garib Kalyan Yojana and
Advance Taxes/ e-filing of returns among
others.

 Release of DAVP’s Wall Calendar: - As
per the previous years, DAVP has printed
Government of India Wall Calendar and
Diaries during the month of January,
Lok Sabha Speaker Smt. Sumitra Mahajan 2018. This Year 4.02 lakh Wall Calendars
PRhaohteon1g:ieLn”oEkaxhSuiabgbithuioarn”asaEptteexUakshdeu“irpbNiSi(matKiatyorSnanuamtBaaiktthara)UaMrdaauhtapjHainu(KminaaruKnguaararttKaeske“NaRa)yaahBehanragteHum KarKe and 91,600 Diaries are being distributed.

Activities Under Information Sector 49

 International Film Festival of India, are applied, besides message for traders
2017 at Goa:- DAVP had also played and industry bodies were also relayed
an important role to publicise the through these advertisements. DAVP also
International Film Festival of India, 2017 carried out intensive Audio Visual and
held at Goa by way of printing World Outdoor Publicity campaign on Saath Hai
Cinema – IFFI Hand Book and Catalogue, Vishwas Hai Ho Raha Vikas Hai.
Indian Cinema – IFFI Catalogue, Booklets,  Major campaigns released by Audio Visual
Brochures, Posters etc. An exhibition was Wing of this Directorate are as follows:
also organized at the venue of IFFI, 2017. Swachh Bharat Mission, Make in India,
International Day of Yoga, Sankalp
 DAVP carried out intensive advertisement Se Siddhi, Anti Black Money Day –
on Goods and Service TAX (GST), which Demonetisation, Income Tax Return,
came into effect from 1st July, 2017, Paryatan Parv, Beti Bachao Beti Padhao,
on behalf of Department of Customs & Pradhan Mantri Surakshit Matrative
Central Excise across the country through Abhiyan, Routine Immunization, Family
print media in both full and half page to Planning, Breast Feeding, Measle-Rubella
inform the affected parties and create Vaccination, Mission Indradhanush,
Gram Samridhi Campaign.
Photapowe2oap(rBleeing)easbso.uTt hvearaioduvserntieswemteanxtsilnabfosrmanedd

the various articles on which these slabs

HMIB Smt. Smriti Zubin Irani taking a glance of “Stree-a tribute to Indian Womenhood”

Hon'ble MiniesxtheirbiotiofnInorfgoarnmisaetdiobny DaAnVdPB&roNaFdAcI aosnttihnegoMccass. iSonmorfitIFi FZIu2b0i1n7Iarat nPai ntaajki,iGnogaa glance of

“Stree-a tribute to Indian Womenhood” exhibition organised by DAVP & NFAI on the
occasion of IFFI 2017 to Panaji,Goa

50 Annual Report 2017-18

Photo 5S(Bhigr):iSNhri.NK.K.. SSinihnah, Saec,reStaerycIr&eBtaandryvar(ioIu&s oBf )Moednia tUhniets oonctcheaosccioasnionooff organized on the theme of Yeh India ka
‘SHRAMD‘SANH’ aRt SAooMchDanAa BAhaNw’ana, Nt eSwoDoelchih. ana Bhawan, New Delhi. time hain, in 75 educational institutions
across country through popular rock
Wing-Wise Details bands.
Campaign Wing o IFFI: To promote IFFI 2017 the publicity
The major initiatives taken and important campaign involving a print advertisement,
activities carried out from April, 2017 by this outdoor and Internet advertisement was
Directorate are as under:- undertaken.
o Saath hai vishwas hai ho raha vikas o Designing and printing of Government
of India Wall Calendar: A major activity
hai campaign: A multi media campaign of DAVP is designing, printing and
was launched on the theme “Saath hai distribution of wall calendars every year.
viswas hai ho raha vikas hai”, which was Over the years they have proved to be an
undertaken in the month of May 2017 to important tool to carry the social message
take the initiatives and programmes of to general public.
India to the people. Folders on 11 topics o DAVP has also undertaken Image
were ideated, designed and printed by Projection Campaigns for Indian Army,
DAVP. Navy and Air Force. IPC campaigns were
o Run for Unity & National Unity Day run and re-run smoothly and swiftly with
Campaign: A multimedia campaign with co-ordination with Audio Visual Wing of
Print, TV, radio and digital cinema was this Directorate.
launched by DAVP to commemorate the Some of major campaigns conducted on
birth anniversary of Sardar Patel. behalf of the various Ministries during the
o Sankalp Se Siddhi: Sankalp se Siddhi current FY 2017-18 upto November, 2017 are
campaign was run on Print, TV, Radio as under:
in which a theme song was produced.
A pledge to be taken by everyone was Ministry of Finance
developed by DAVP. Rock concerts were DAVP carried out publicity activities of various
departments under the Ministry like Income
Tax & PR, Customs & Central Excise, PFRDA,
and Deptt. Of Economic Affairs and Deptt.
Of Financial Services issued advertisements
to promote their flagship schemes. A major
activity included massive advertisement
campaign for launch of GST (Goods &
Services Tax) from June, 2017 onwards.
Some of the flagship schemes around which
advertisements were issued include: - Tax
Act, – Advance Tax, Link Aadhaar with PAN,
ITR Form “SAHAJ”, Taxpayers Lounge at IITF,
Provision of section 269ST of Income Tax Act,
Sovereign Gold Bond Scheme, Operation Clean
Money, Vigilance Awareness, Deduction of
Tax at Source (TDS), Income Tax Day, 2017 /
e-filing of returns among others.
The advertisements were issued through
various media platforms like Print, Outdoor
promotions on BQS, Railway passes,

Activities Under Information Sector 51

Hoardings, Metro rail stations, TV & Radio Ministry of Personnel, Public Grievance &
spots, Cable Satellite Channels, Internet Pensions, DARPG
Websites, Indian Railway websites, SMS & Released advertisement in print media
Digital Cinema campaigns to create impact on rules of pension for the awareness of
among masses. Role of DAVP was highly family pensioners. It also used multi-media
appreciated especially by Directorate of platforms like Radio for broadcast of jingle for
Income Tax for campaign on IDS. Aadhaar seeding & use of Jeevan Pramaan in
pvt FM stations and AIR.
Ministry of Commerce & Industry On behalf of DARPG issued advertisement on
Issued advertisements on Global Exhibition National E-governance conference awards. It
Services, Ease of Doing Business & EEPC. also issued advertisement in print media to
celebrate Civil Services Day, April 2017, event
Ministry of Power in leading newspapers across the country.
Launched print media campaign on behalf
of Bureau of Energy Efficiency (BEE) under Ministry of Home Affairs
Ministry of Power to promote its flagship On behalf of Ministry of Home Affairs and its
scheme of Energy Conservation and Star many organizations like BSF, ITBP, NDMA,
Labeling of Energy Efficient Electronic NIDM, SSB, CRPF, Civil Services & Home
Products. It also promoted painting Guards and NIA regularly issued Tenders,
competition on Energy Conservation through EoI, Recruitment advertisements for the
newspaper advertisements among school kids print media by DAVP. Also issued large-
across each State and Union Territory. DAVP size display advertisements on important
undertook these campaigns successfully. occasions like their Raising Day, Run For
unity etc. Regular and high volume classified
Ministry of Social Justice & Empowerment ads are a key feature for the units spread
Some of the prominent programmes on across the country. These ads required keen
which advertisements were issued are Dr B R and sustained engagement due to time-
Ambedkar, Campaign on Prevention of Drug bound and same time strategic needs of the
Abuse & Alcoholism, distribution of disability paramilitary forces.
kits or Assistance to Disabled Persons for NDMA regularly uses multi-media campaign
purchase/fittings of Aids/appliances Scheme to promote safety standards for disasters on
(ADIPS) camps for various types of disability regular basis.
across the country, and Campaign on
International Day against Drug Abuse & Illicit Ministry of Textiles
Trafficking. The Ministry also used Outdoor On behalf of Ministry of Textiles and its
Publicity to extensively project messages departments like DC Handicrafts & DC
with the state-level campaigns, geo targeting Handlooms regularly issued advertisements
audience and opinion makers. by DAVP through print media for promotion
of its master clusters and product sale events.
Ministry of Tourism It also promoted the National Textile Awards
Flagship promotional events like Improvement and other event where the Cabinet Minister
in Travel & Tourism Competitive Index, of Textiles was to be the guest speaker. Also
Munnar & Madurai, National Tourism Awards issued advertisements on Mega Textile Trade
Ceremony, Paryatan Parv, Paryatan Parv on Fair, National Handloom Day, Deen Dayal
Pan India Basis. The Ministry of Tourism Hastkal Sankul etc.
extensively used the print media along with
digital media for promotional needs. Ministry of Shipping, Road Transport &
It also used TV/ Radio medium to promote Highways
Simhastha Kumbh, Swachh Bharat App & On behalf of Border Roads Organisation
the Bharat Parv.

52 Annual Report 2017-18

(BRO), Ministry of Shipping, Road Transport like Enrolment of Aadhaar, benefits of linking
and Highways, DAVP regularly issued various services with Aadhaar, Rates of
classified advertisements for the work enrolment and updation etc.
requirements of its units spread across the
country. Regular and high volume classified Ministry of Statistics and Programme
ads are a key feature of BRO units spread Implementation
across the country. These ads required keen On behalf of National Sample Survey
and sustained engagement due to time- Organisation, which is under the Ministry of
bound and strategic needs of the paramilitary Statistics and Programme Implementation,
forces. DAVP conducted Print, Digital Cinema and OP
Also undertook a multi-media campaign on campaigns on the theme of Socio-Economic
Maritime International Summit in April, 2017 Survey.
at Mumbai. The event provided a successful
multi-media campaign through Print & TV Ministry of Health & Family Welfare
media by DAVP which was highly appreciated. Issued advertisements on behalf of Ministry
of Health & Family Welfare on the themes
Ministry of Micro Small & Medium like, Family Planning, World Diabetes
Enterprises Day, Immunization Day, National Cancer
Issued print campaigns for various training Awareness Day, Indian Organ Donation
and Expo events for its units spread across Day, International Day of Elderly Person,
the country on a regular basis. Also promoted World Mental Health Day, Pre-Conception
its Awards event to promote MSME industry and Post Diagnostic Techniques (PCPNDT),
by awarding industry bodies and its various Mission Indradhanush, Dengue, Malaria and
players. Advertisements were also issued on Japanese Encephalitis, National Voluntary
MSME Data Bank, MSME Enterprises Day, Blood Donation Day, National Deworming
Launch of MSME Portal, KVIC to promote Day, World Hepatitis Day and World
Khadi across country. AIDS Day.

Ministry of Consumer Affairs, Food and Ministry of AYUSH
Public Distribution On behalf of Ministry of AYUSH,
Conducted Consumer Awareness campaigns advertisements were issued on the themes
on the theme of “Jago Grahak Jago”, “ISI and viz., International Yoga Day, Arogya Mela and
Hallmarks” through print, Outdoor Publicitry Ayurveda Day.
and Audio Visual mediums by DAVP.
Ministry of Agriculture & Farmers' Welfare
Ministry of Labour and Employment Issued advertisements on the themes like
A multi-media publicity campaign on the World Fisheries Day, National Milk Day,
theme of “Prevention of Child Labour” through World Food Day and Krishi Unnati Mela.
TV, Radio, Digital Cinema and Print media
was launched through DAVP. Conducted Ministry of Drinking Water & Sanitation
Print, Outdoor Publicity and Audio Visual Advertisements were issued on the themes
campaigns on the theme “Universal Account like World Toilet Day, Sanklap Se Siddhi,
Number “ and other provident fund related Swacchata Hi Seva and Darwaza Bandh
component. on behalf of Ministry of Drinking Water &
Sanitation.
Unique Identification Authority of India
On behalf of UIDAI ( both Head Office and EXHIBITION WING
its Regional Offices), DAVP conducted Print, From April, 2017 to October, 2017 DAVP
OP and AV campaigns on the various themes conducted a total of 80 exhibitions covering
388 exhibition days. As part of functional
synergy, on the completion of 3 years of the

Activities Under Information Sector 53

ruling Government, DAVP has organised like LED Wall, Gesture Wall, Plasma TV,
big campaign on the achievements of the Touch Screen etc. Under this title DAVP
Government on the theme “Saath Hai organised 17 exhibitions. These exhibitions
Vishwas Hai – Ho Raha Vikas Hai” in every were inaugurated/participated by Hon’ble
State Capital all over the country. Under this Vice President, Cabinet Ministers and State
title DAVP organised 22 exhibitions which Ministers of the Central Government.
were inaugurated/participated by various
Central Ministers, Member of Parliaments Audio Visual Wing
and other Public Representatives. The main Audio Visual (AV) Wing of this Directorate
function was organised at Pilanji, Sarojini executes various media campaigns through
Pvt. C&S channels, Doordarshan, Pvt.
FM Stations, All India Radio (AIR) and
Community Radio Stations (CRS) on request
of different client Ministries and Departments
of Government of India. At present, 191 Pvt.
C&S Channels, 232 Pvt. FM Stations and 96
Community Radio Stations are empanelled
with DAVP.

Audio Visual (Production)

The exhibition on the theme of “Naya Bharat Hum The Audio Visual (Production) cell of DAVP
KarKe Rahenge” was inaugurated by the Hon'ble executes audio-visual production jobs like
Photo3 TVhieceexhPibrietisonidoennttheSthhreimeMo.f V“NeaynakBahairaathHuNmaKiadrKue aRathenge” was documentary films, audio-video spots,
inaugurated by HoAnonunraableUVnicive ePrrsesitidye,ntCShhrei nnMa. Vi.ankaiyah Naidu at Anna jingles, Sponsored Radio Programmes (SRP)
UNnivaergsitay,rCheinnnai. Delhi which was inaugurated by etc. in different languages on behalf of client
the then Hon’ble Minister of Information Ministries/Departments. These jobs are
and Broadcasting, Shri Venkaiah Naidu executed through empanelled AV Producers
in the presence of the Hon’ble Minister of as per DAVP’s approved fixed rate card for AV
State for Information and Broadcasting, Col. production jobs.
Rajyavardhan Singh Rathore.
AV Production Jobs done in FY 2017-18
A big campaign was organised under the till date
title “Naya Bharat Hum Karke Rahenge” on
behalf of the Ministry of Parliamentary Affairs 52 episodes of SRP titled ‘Bachat Ke Sitare
during the months from August, 2017 to Dost Hamare’ for Bureau of Energy Efficiency
October, 2017 which was very successful. (BEE), M/o Power have been produced in 20
In this exhibition campaign, DAVP used languages through DAVP since April, 2017.
more than 65% Electronic Instruments Also, 7 documentary films i.e. 1 film on
‘Leveraging Technology in Public Audit’ and
Photo1:Lok Sabha speaker Smt Sumitra Mahajan inaugurates“Naya Bharat Hum KarKe 1 film ‘Environment Audit: A Commonwealth
Rahenge”Exhibition at Udupi (Karnataka) Perspective’ for CAG of India; 3 films on

Left Wing Extremism related issues for
Ministry of Home Affairs; 1 film on ‘New India
Manthan’/’Sankalp Se Siddhi Tak’ for M/o
Agriculture and Farmers' Welfare; 1 film on
‘Assistant Secretary Scheme’ for Department
of Personal and Training (DoPT) have been
produced.

Visitors during the “Naya Bharat Hum KarKe More than 15 audio-video spots/jingles
Photo4: Visitors duRrianghtheen“Ngaey”aEBhxahraitbHuitmioKnarKae tRaChehngaen”Edxhiigbiatiornhat Chandigarh have been produced since April, 2017 till date

54 Annual Report 2017-18

National Centre for Disease Control (NCDC); 1 video spot and 1 radio spot on ‘National Unity
Day – 2017 – Run for Unity’ for M/o I&B; 2 radio jingles and 1 radio spot on ‘Adi Mahotsav’
for TRIFED – M/o Tribal Affairs etc.

NEW MEDIA WING
and some of the major jobs are as follows – 4 and 1 radio spot on ‘Adi Mahotsav’ for TRIFED
radio jingNleeswoMn eLdeifat (WNiMng) WExintrgemofisDmAVrPeleaxteedcute–s Mva/roioTursibmael dAiaffaciarms eptaci.gns through Digital
ia1NMsrSa2sapnn0casdaMCwc/dovh1ddtuariioiietinfee7modoefbA1e1mdesnoeejpfsmgrioinomaaienvearrftrl’aoaiiein,gpsgdcp‘TrdCsAJtlApaun1ehle.iaadengcosoMoleMtnatnlevevtifu/neobnissltosapldarrncoapeydcpjreeeoenamitndooeror1aHcdvtkftiMsswooycna,ohrsoador’ri1idia4,mptyn.nimnoehd2DoaFi1fesr.uiptr‘DaiI‘atoSSsWosnaDrvrAdoAekimttismieignoeichfaVdgipofsnllrrsiaeiePilotnrles‘1eroaidNa.tsarDenssrnlpstatoCte'tsedaP;oCWtnlWpovAeiotMio1KDenoneapp‘eHnltoeeltosiruofbnrraeinmpseaploolasildhpaasrimnldat2ter‘taHbNe,ri(it(;0etoNoiJmys‘eaei1PI1nntSnlCs(tN7ierpjtviitsKie”nDoneneilD’tdir)cnotwrnhgCff;naslenoonaulre1)aoyeerrMo;wlod’ tufiaengwGrdgNMIvwegNDhdnioemaoaieEseeentbvvrDwbpedpWWide.sworisiaiairginntauiairninieMtMnt)ttensemnspemagatrsEeelllaenlo&daemDsiiWnCndflnti&swaIfteeitgtSoeAn8hdsadoMbreSiyi(7mfsSWsamN.SMtiogIDMhstMnIDaofeSoNiecd,Srivs)in.aeGgi.GeaBiamlcfinW.a(.otrutogia)euornDpAlveiklqanrnacentianucgclrigCcuSpgthdelnieiitiMnrdesenma0eotassnoileS8sfn.reftmreCegnSetnaDishaMtcaMnntoiAes,rdnemSioiAVo0nuvmduagf8eenPiIisnggaeaddtDehnt,InmereennficIirrgxrrenadci:anoDieesijttiieoemscaaeliwsrt,gurlaniatnt9beeayd2yst.l
Unity Day – 2017 – Run for Unity’ for M/o Major campaigns released by New Media
Information & Broadcasting; 2 radio jingles Wing of this Directorate are as under:

Ministry Theme

Consumer Affairs, Food & 1. BIS – Consumer Awareness

Public Distribution 1. International Film Festival of India 2017
Information & Broadcasting

Finance 1. PFRDA
Defence 2. Advance Tax Due Date
3. Income Tax IT Return
4. Operation Clean Money
5. TDS on Rent
1. Indian Navy Recruitment

Tourism 1. Tourism - Social Awareness
Power 2. Tourism – Tourist Helpline
3. Tourism – Paryatan Parv
1. BEE

Urban Development 1. Swachh Bharat Mission

Tribal Affairs 1. Aadi Mahotsav

NITI Aayog 1. UIDAI

Women & Child Development 1. Beti Bachao Beti Padhao
Labour & Employment 2. CARA
1. Child Labour

Health & Familty Welfare 1. Trauma Care Programme
2. Iodine Deficiency Disorder
3. Jansankya Sthiratha Khosh
4. AYUSH

Personal Media Cell Major campaigns for Health & Family Welfare,
Personal Media Cell of DAVP executes Rural Development and Women and Child
various media campaigns through Personal Development covered social messages.
Media items such as Railway reservation
tickets, Electricity Bills, LPG Bills, Access Outdoor Publicity Wing
cards, Airport Boarding Passes, etc. by fixing Outdoor Publicity (OP) Wing executes media
rates for more than 20 sole rights media of campaigns through outdoor media such as
approximately 26 agencies. Bus Queue Shelters, Bus Panels, Unipoles,
media at railway/ metro stations/ airports or

Activities Under Information Sector 55

inside railway trains/ metro trains, through Major campaigns released by Outdoor
rates for more than 100 sole rights media of Publicity Wing are as under:
approximately 200 agencies.

Ministry Theme
Department of Posts
(under Ministry of 1. Product & Services of Post
Communications) 2. Campaign on Postal Life Insurance (PLI)/ Rural
Postal Life Insurance (RPLI)
Consumer Affairs 3. Campaign on India Post
4. Global Conference on Cyber Space
Ministry of Development of 1. ISI Mark and Hall Mark – BIS
North Eastern Region 2. Consumer Welfare Messages
Finance 1. Paryatan Parv

Petroleum & Natural Gas 1. Campaign on GST
Drinking Water & 2. Campaign of C&CE Duties & ST
Sanitation 3. Vigilance Awareness Week
Tourism 1. PCRA
Power 1. Swachh Bharat
Urban Development
Social Justice and 1. FIFA Under-17 World Cup 2017
Empowerment 1. BEE messages
Ayush 1. Swachh Bharat Mission
Minority Affairs 1. Drug Abuse
Culture 2. Senior Citizen
NITI Aayog 1. International Day of Yoga
Women and Child 1. Hunar Haat Exhibition at IITF 2017
Development 1. Champaran Satyagrah
Shipping 1. Use of Aadhar in filing IT return
Rural Development 1. Counselling services of CARA

Labour & Employment 1. Sagarmala Programme
1. Social Messages
Information & 2. PMAY (G) and DDU-GKY message
Broadcasting 3. Ajeevika Mela (April 14 to 23, 2017) in Pragati

Health & Family Welfare Maidan
1. EPFO – Campaign of EPFO
2. Enrolment of workers with EPFO
1. International Film festival of India 2017
2. Against Black Money through Hoardings (Category
I).
3. Against Black Money through OP media
4. Swachha through Helium Balloon
5. Government initiatives in Delhi on Prominent
sites.
1. World Food India 2017.
2. TB awareness messages
3. Benefits of consumption of Iodised Salt
4. NACO messages
5. H&FW schemes and programmes in NE and hilly
region
6. Mission Indradhanush and Pradhan Mantri
Surakshit matritwa abhiyan
7. Social Messages
8. Mission Indradhanush and PM Dialysis
Programme

56 Annual Report 2017-18

Media plans and related processes RTGS) instantaneously, eliminating delay
involving media planning, release orders, & losing of cheques in transit through
communication to the empanelled agencies post.
with regard to campaigns, submission of bills
and payments of bills are executed online. Vigilance Section
DAVP celebrated “Vigilance Awareness Week”
Accounts Wing from 30th October to 4th November, 2017
The Accounts Wing of DAVP handles payments having the theme “My Vision – Corruption Free
of approximately ` 950 to 1000 crore every India”. An Integrity pledge was administered
year. DAVP, apart from its own budget, to all the employees, banners and notice
receives funds from all its clients – Ministries, boards were displayed at prime locations. To
Departments, Autonomous Bodies, PSUs and curb corruption and promote transparency,
after due verification disburses this fund measures have been taken to make online
as per the job order and proof of delivery the process of empanelment of newspapers
to media organizations viz. newspapers, TV and Audio-Visual Companies, hiring services
channels, Radio Channels, Outdoor Publicity of agencies for organizing Exhibitions for
agencies, Production houses and Printed faster processing of sanctions. For allocation
Publicity agencies empanelled with DAVP. of AV jobs, system of random roster has
The payments are handled after verification been introduced and now producers are not
of the airing or publishing of the advertising complaining about nepotism. Release Orders
as per laid out pre-conditions in the Release for newspaper advertisements are placed in
Order given to them by DAVP. public domain. The system of Bills Processing
and payment under Print Media and Audio
Major achievements Visual has been streamlined by introducing
The major achievements of the Accounts fully automated bill submission system well
Wing are :- supported by NIC. Agencies after submitting
1. Successful implementation and full roll the bill can check the status of the bill online
through password allotted to them.
out of New Accounting module i.e. PFMS
(Public Financial Management System) Printed Publicity Wing
by creating various programme division Printed Publicity (PP) Wing caters to the
levels related to every field of publicity. requirements of printed material for mass
2. All the bills pertaining to Establishment publicity of the campaigns launched by
and Client Ministries’ Letter of Authorities DAVP. This wing does planning, production
are being successfully processed through and supervision of print jobs viz Multi
PFMS and the payments have been made colour posters, Folders, Brochures, Diaries,
faster and smooth. Calendars, Stickers, Wall Hangers, Table
3. Both processing as well as payments of Calendars and other miscellaneous items.
bills can be tracked on the website, which Preparation of plan estimates of print
gives transparency regarding status of the jobs for various Ministries/ Departments
bills of the agencies, especially whether including Ministry of Information &
they have been rejected due to some Broadcasting is done as per the requirement
reason or passed or at what stage it is. and budget allocation.
4. Payments to all the agencies irrespective DAVP produces printed publicity material
of job/campaign is now being made 100% in all the major Indian Languages i.e. Tamil,
through Electronic Fund Transfer (NEFT/ Telugu, Kannada, Malayalam, Marathi,

Activities Under Information Sector 57

Gujarati, Bengali, Assamese, Oriya, Punjabi, Committee on Content Regulation in
Urdu and Hindi. This wing maintains a panel Government Advertising (CCRGA)
of Printers, Typesetters and Diary Makers In pursuance of Hon’ble Supreme Court
to get the work completed in the minimum directions a set of guidelines on 13th May,
possible time and for controlling cost over 2015 applicable to all forms of Government
runs. Advertisements released by Central
Printed Publicity Wing has produced 50 jobs Government, State Governments and Union
with 91 items totalling about 7002725 copies Territory Administrations a Three Member
of all types of publicity material for Ministry Committee comprising of Shri B.B. Tandon,
of Information & Broadcasting and various former Chief Election Commissioner as
other client Ministries and PSUs. Chairperson and Shri Rajat Sharma, President
of News Broadcasters Association and Shri
Mass Mailing Wing Piyush Pandey, Executive Chairman, Ogilvy
Mass Mailing Wing receives printed publicity & Mather functions.
material like booklets, folders, posters, From April to November, 2017, CCRGA
leaflets, brochures etc. produced on behalf held three meetings including cases of suo-
of various Client Ministries / Department moto cognizance. Draft para-wise comments
& Organization including Prime Minister’s prepared by the Ministry in respect of various
Speeches. The distribution of this publicity court cases relating to Content Regulation of
material is undertaken on the basis of the Government Advertisements were considered
client Department and / or as per Campaign by the Committee.
instructions / requirements. Calendars and CCRGA is in the process of setting up an
Diaries are printed every year to be distributed official website of the Committee with the help
to all categories like VIPs of all States/ UTs & of NIC. The draft content will be approved by
all Ministries and their attached offices free the Committee before uploading.
of cost. For PSUs / Autonomous bodies it is
done on payment basis. Hon'ble Minister for Food Processing Industries Smt.
At present, Mass Mailing Wing presently Harsimrat Kaur Badal on the occasion of Sankalp se
maintained an address bank of 557250 (Five
lakhs fifty seven thousand two hundred Siddhi Pledge at a DAVP Exhibition in Chandigarh
and fifty only). These addresses are spread
over 499 categories. 5933032 copies of
publicity material on various themes
like Saath Hai, Vishwas Hai – Ho Raha
Vikas Hai, Sanik Punarvas Patrika, Modi
Government Exemplary 3 Years, Empowering
India Powering India, A new Dimension of
Communication, Prime Minister’s Speeches
– Chartered Accounts Day, Folders of Prime
Minister’s Historic Visit to Israel, India &
United States of America, Samar Yatra,
International Film Festival of India 2017
(World Cinema, Indian Cinema & Hand book)
etc. have been distributed/dispatched till
date during this financial year.

58 Annual Report 2017-18

REGISTRAR OF NEWSPAPERS FOR Functions of RNI
INDIA (RNI) The functions of RNI include maintaining a
Register of newspapers and publications,
The Office of the Registrar of Newspapers published across the country, issuing
for India (RNI) was set up on 1st July, 1956, Certificate of Registration to newspapers
on the recommendation of the First Press and publications, informing DMs concerned
Commission in 1953 and by amending the about approval of titles of fresh newspapers
Press and Registration of Books Act 1867. and scrutinizing and analyzing the annual
An attached office with the Ministry of statements submitted by the publishers
Information and Broadcasting, RNI executes of newspapers and publications. RNI also
statutory and some non-statutory functions. submits an annual report on the print media
scenario in the country, entitled ‘Press in
Organizational Structure India’, to the Ministry of Information and
Broadcasting by 31st December every year.
RNI headquarter is currently situated at Under its non-statutory functions, RNI
R.K. Puram, New Delhi, which is being authenticates self-declaration certificates for
shifted to Soochna Bhavan, New Delhi during import of newsprint to actual users registered
the current FY 2017-18. Total projected cost with RNI as well as provide Essentiality
for modernizing this office is estimated to be Certificates for import of printing machinery.
` 92.33 lakhs. D/o Administrative Reforms RNI also conducts circulation verification of
and PG has sanctioned 70% of the cost to the registered publications, for the purpose of
the tune of ` 69.25 lakh from their scheme DAVP advertisements.
called “Modernization of Govt. offices”. The
remaining 25% amounting to ` 23.08 lakhs Title Verification
will be met from the budget of Ministry of RNI receives applications of the intending
Information & Broadcasting through an publishers for title verification, duly forwarded
ongoing scheme called “Modernization of by the DM concerned and processes them for
Infrastructure Development (MIDP). title verification as per the proviso to Section
6 of the PRB Act. To facilitate the applicants,
RNI is headed by Press Registrar, assisted RNI has started online filing facility of title
by two Deputy Press Registrars and three applications. The applicant is required to
Assistant Press Registrars. The office has submit the printout of the filled-in application
separate sections dealing with title verification, to the DM concerned for forwarding to RNI.
registration, circulation and administration. The receipt of the application at RNI and its
After the restructuring exercise by Ministry verification are intimated to the applicants
of Information & Broadcasting, Regional RNI through SMS and e-mail. The status of title
offices at Mumbai, Kolkata, Chennai, Bhopal applications can also be checked on RNI
and Guwahati were closed and the officers of website. Title status letter are made available
Press Information Bureau and - Directorate online for download. During April 2017 to
of Field Publicity of the level of Assistant November 2017, RNI scrutinized 11,473
Director have been designated as Registration applications for verification of titles out of
Supervisor and the officers of the level of which 3,272 titles have been verified.
Deputy Director/Director/Additional Director
General have been designated as Assistant/ De-Blocking of Titles
Deputy/Additional Press Registrars The verified titles, if not registered with
respectively, who will exercise their powers RNI within the stipulated time frame of two
under the superintendence and direction of years, are de-blocked and made available for
the Press Registrar. verification, subject to RNI guidelines for title
verification and the provision of Section 6 of

Activities Under Information Sector 59

PRB Act, to intending applicant. Over 6,000 include 3,005 fresh certificates, 1,502 revised
titles, which were verified prior to January certificates and 11 duplicate Certificates.
31st, 2014 but not registered within the time
frame of two years, have been de-blocked in Annual Statement
November 2017. As per Section 19D of the PRB Act, 1867
an Annual Statement in Form-II prescribed
Registration in the Registration of Newspapers (Central)
Once the title is verified, the publisher needs Rules 1956 is required to be submitted to
to proceed for registration of the publication the Press Registrar on or before the last day
which requires submission of declaration of May each year. The publishers are also
duly authenticated by the District Magistrate to print every year in the first issue of their
concerned, along with requisite documents respective publications (brought out after the
as prescribed by RNI. Under provisions of the last day of February) a statement indicating
PRB Act, a registration number is allotted the ownership and other relevant particulars
to the publication and the Certificate of in Form IV. RNI brings out ‘Press in India’ by
Registration (CR) issued to the publisher. An analyzing and compiling the growth of print
entry in this regard will also be made in the media in the country based on the Annual
Register of RNI. As many as 4,007 publications Statement filed by the publishers.
have been registered during 2016-17. Out of Online submission of Annual Statements,
1,14,820 publications registered as on 31st which was commenced during 2013-14, is
March, 2017, 16,993 are newspapers and being successfully implemented. As many
97,827 periodicals. During April 2017 to 31,028 publications have filled Annual
November 2017, a total of 4,518 Certificates Statements for 2016-17.
of Registration have been issued, which

HMIB Smt. Smriti Zubin Irani releasing the “Press in India 2016-17” an Annual Publication of the Registrar of
Newspapers for India (RNI) in New Delhi on 15th December, 2017

60 Annual Report 2017-18

Computerization verification, ensuring elimination of fake
At present, application for titles can be filled newspapers. As per the amended guidelines,
online. Apart from computerized processing circulation check is now done by a team of
of the title verification and registration, all RNI/PIB and DAVP officials nominated by the
the verified titles are put on the RNI’s website Press Registrar along with the certified panel
and can be downloaded by the applicants. of auditors (i.e. Chartered Accountants firms)
With the introduction of this facility, any who are either on the panel of ABC, CAG and
person / prospective publisher can access RBI.
the existing title data base, which is available
State/Language-wise. RNI is in the process of Newsprint
developing a new user-friendly website, which With effect from 18th May 2017, the process
is currently under security audit. Once the of issue of Eligibility Certificate by RNI,
website is launched, various procedures of specifying the maximum quantity of newsprint
the office, including application for title and that can be imported by a newspaper,
registration will be made completely online. has been discontinued. At present, a Self-
Also, all the DMs concerned will be given an Declaration Certificate indicating the
individual login to forward the applications to quantum of newsprint imported during the
RNI after due authentication. year and the quantum actually consumed
till date from the above quantity has to be
Publication of Press in India filed by the RNI registered publishers before
As per Section 19(G) of the PRB Act, 1867, importing newsprint. Office of RNI and the
the Press Registrar submits to Central regional branch offices of PIB authenticate
Government an Annual Report, which the Self-Declaration Certificate after ensuring
contains summary of the information that the publisher is the ‘actual user’ of the
obtained during the previous year in respect newsprint i.e. the publication is registered
of the newspapers in India. This report, titled with RNI.
‘Press in India’ is submitted by the month
of December every year. Since 2013-14, the Official Language
Press in India is also being brought out in Office of RNI organized a Hindi Fortnight
digital format as CD/DVD. during 1st to 14th September, 2017 wherein
different competitions were held to promote
Circulation Verification the use of Hindi in Official work. One Assistant
Regular circulation check/ verification Director (OL) and one Senior Translator are
of publications is done to reconfirm the posted in this Office to provide the necessary
circulation data/figures submitted by assistance in translation and implementation
the publications in their annual returns/ and monitoring of the Official Language Policy
report, as circulation data is used by various of the Government of India.
Government departments, including DAVP,
for deciding on the allocation of government Public Grievances and RTI
advertisements. In the new Print Media A Public Grievances Cell is functioning in this
Advertisement Policy released by the Ministry Office. The publishers can send their query
of Information & Broadcasting on 7th June, through e-mail pqrcrni@ nic.in, directly
2016, circulation verification by RNI/ABC or through RNI website. A Deputy Press
has been made compulsory for publications Registrar has been designated as the head of
with above 45,000 circulation claims. In the internal Grievance Redressal machinery
pursuance to this new policy, RNI’s guidelines of this Office. As many as 516 applications
on circulation check were also amended on received under R.T.I. Act during April to
10th June, 2017 and this has paved way for November, 2017 were answered to.
a more stringent mechanism for circulation

Activities Under Information Sector 61

Citizen’s Charter India, and for registration of such books and
Citizen’s Charter has been prepared and periodicals.
hosted on the official website of this Office Realizing the need to amend the PRB Act
(http://www.rni.nic.in). 1867 keeping in mind the contemporary
print media scenario in the country a bill
12th Plan scheme and beyond: namely ‘Press and Registration of Books and
Strengthening of RNI Headquarter Publications (PRBP)’ was prepared and laid
During the XII Plan period, RNI incurred in the Parliament after cabinet approval in
expenditure to the tune of ` 1.65 crores November, 2011. Standing Committee on
on its scheme ‘Strengthening of RNI Hqrs’ Information & Technology had examined
under the Ministry of Information and the Bill and made certain recommendations.
Broadcasting’s umbrella scheme ‘Media However, the bill had lapsed after conclusion
Infrastructure Development Programme’. of 15th Lok Sabha. After the commencement
Out of various targets proposed during the of 16th Lok Sabha it was decided to prepare
Plan period, a sub-component ‘E-filing of the bill afresh. Hence, a new Bill named
Annual Statements’ was achieved completely. ‘Registration of Newspapers and Publications
Now, for the remaining Fourteenth Finance Bill 2017’ has been drafted to replace the
Commission Period i.e. from 2017-20; SFC/ existing PRB Act, 1867. At present, the
EFC for continuation of scheme with revised draft bill is under active consideration of the
and new targets as under is considered:- Ministry.
- Digitization of records/documents
- Submission of title application and DIRECTORATE OF FIELD PUBLICITY (DFP)
DFP is mandated to undertake direct
forwarding by DM online communication and interpersonal
- Submission of Declaration form online communication programmes to create
- Online generation of Certificate of awareness amongst the masses, particularly
in rural areas about the Government of
Registration India’s policies, programmes and schemes
- Whole registration process including for their development. DFP accordingly seeks
to empower people through information
submission of documents online to enable them to avail of the benefits of
- Establishment of public interface system such programmes/schemes. DFP functions
through interactive sessions with local
and strengthening of Public Response opinion leaders and targeted beneficiaries,
Query System group discussions, door to door visits, public
- Shifting of O/o RNI to Soochna Bhawan meetings, etc. organized in villages and semi-
For BE 2017-18, RNI has been allocated urban areas. These programmes are organized
` 50.00 lakhs under Central Sector Scheme with the support of various stakeholders viz.
of which ` 27.53 lakhs has been spent till the State Government and local functionaries,
30th November, 2017. society groups etc. As they are in the local
language and at nearby venues, the impact
Press and Registration of Books (PRB) Act, of these communication programmes enables
1867: Registration of Newspapers and and encourages a greater understanding
Publications Bill (RNP) 2017 of the Government’s schemes and behavior
The purpose of Press and Registration of change. These efforts are complemented by
Books (PRB) Act, 1867, which is currently use of traditional and folk media and other
under operation, is to regulate printing conventional and non-conventional methods.
presses and newspaper for the preservation
of copies of books and periodicals printed in

62 Annual Report 2017-18

Recently, DFP has utilized social media the programmes and policies of the
such as Twitter to spread the message of Government and their implementation
its activities. It is also using Whatsapp and to report them back for appropriate
innovatively to reach out to youth in rural action and corrective measures, wherever
areas. required.
DFP’s field functionaries also collect
feedback on implementation of government’s 2. Organizational Set-up
programmes/schemes for the benefit of The Directorate of Field Publicity functions
implementing agencies.
in three tiers, namely:
1. Objectives of the Directorate (1) Headquarters at New Delhi.
(2) Regional offices; and
● to project plans, programmes, schemes, (3) Field Publicity Units.
policies and achievements of Government There are 22 Regional Offices mostly located
of India by bringing its staff and material at State Capitals and 207 Field Publicity Units
face to face with the people and to inform spread all over the country and mostly located
them about the plans and schemes at district headquarters. Each Regional
formulated for their benefit; Office controls about 6 to 13 Field Units. A
Field Publicity Unit functions under a Field
● to promote among the people fundamental Publicity Officer who is assisted by one Field
national values like democracy, Publicity Assistant and other support staff.
secularism and communal harmony; The Field Publicity Units are equipped with
vehicles and audio visual equipment that are
● to establish rapport with the people used for field level activities.
at the grass-root level for their active
participation in the developmental 3. e- Governance
activities, as also to mobilize public DFP has adopted Information and
photoow1pe(ilnBfaiiorgen) in favour of implementation of Communications Technology (ICT) to
and developmental programmes.

● to document people’s reactions to

A view of rally by school children during the SOP on Swachhta Hi Sewa at Badhadi, Sursand, 63
Sitamarhi District of Bihar on 22nd September, 2017

A view of rally by school children during the SOP on Swachhta Hi Sewa at Badhadi, Sursand,
Sitamarhi District of Bihar on 22.09.2017

Activities Under Information Sector

facilitate functioning of its Regional Offices  Swachhta Hi Seva
and Field Publicity Units. All the Regional  Hast Kala Sahyog Shivir
Offices and most of the Field Publicity Units  Rashtriya Ekta Diwas (National Unity
of DFP have been provided with computers,
internet and mobile phones for quick and easy Day)
communication, generation and submission Other themes for awareness programmes
of online reports and feedback. Regular are:-
online uploading of programme activities by • Swachh Bharat Mission
Regional Offices in specific formats have been • Beti Bachao Beti Padhao
made mandatory for generating reports and • Pradhan Mantri Jan Dhan Yojana
database for analysis, reference and record. • Pradhan Mantri Suraksha Bima Yojana
Web Pages of all 22 Regional Offices • Pradhan Mantri Jeevan Jyoti Bima Yojana
namely Ahmedabad, Bengaluru, Bhopal, • Atal Pension Yojana
Bhubaneswar, Chandigarh, Chennai, • Skill India Mission
Dehradun, Guwahati, Hyderabad, Itanagar, Awareness material on flagship Government
Jaipur, Jammu, Kerala, Kohima, Kolkata, schemes in the shape of booklets and posters
Lucknow, Patna, Pune, Raipur, Ranchi, have been distributed during the programmes
Siliguri and Shillong have been launched. besides screening popular film shows.
Debates, seminars, quiz contests, Cultural
4. Major Activities activities, students’ rally, and interactive
4.1 Special Outreach Programmes (SOPs) communication sessions are also being held to
Under ‘Development Communication propagate various components of the flagship
programme of the Government. Feedback
and Dissemination’ Scheme of MIB, is also being obtained on the initiatives of
one component of the sub-scheme Government policies and programmes.
‘Direct Contact Programme’ is Special 4.2 Awareness Campaign on behalf Ministry
Outreach Programme, in which field
units of DFP are clubbed to organize a of Agriculture and Farmers Welfare.
two day intensive awareness generation Directorate of Field Publicity (DFP)
programme on identified theme at one
location. The main objective of SOP is to implemented a special awareness
identify the places where it could reach campaign on behalf of Ministry of
more number of people and deliver the Agriculture and Farmers' Welfare from
messages in interpersonal mode. SOPs
are being organized in all parts of the Photo2
country including border areas, LWE
affected areas and minority populated HSitmudaSecnhttasul Ppdraaredtiecnsihptaostnin0gp5.a0in8r.2tN0ia1ct7iio,pnoaragl atnHiinzaengddlboiyonmDFNDP.aay tifuonnctiaonl Hat aCenntdralloUonmiversDityaoyf
areas. function at Central University of Himachal Pradesh
As on 31st October, 2017, 317 Special on 5th August, 2017, organized by DFP.
Outreach Programmes have been organized
by DFP.
Themes of SOP are:
 Three Years Achievements of the
Government
 Prime Minister’s Mann Ki Baat
 Handloom Day
 Naye Bharat Ka Manthan – Sankalp Se
Siddhi

64 Annual Report 2017-18

10th November to 31st December, Bengal (South) carried out publicity
2017 to generate awareness on flagship campaigns in border areas under their
programmes/ schemes of the country. jurisdiction. The units briefed the border
area villagers about the different schemes
During the campaign 70 Special Outreach implemented by the Government of India.
Programmes were organized by the Field Special emphasis was laid on promoting
Units across the country. National Integration and Communal
Harmony.
4.3 Integrated Campaign on “Mission
Indradhanush, Mission Parivar Vikas, 4.5 Publicity activities in Left Wing Extremism
T.B. and Leprosy”. (LWE) affected areas

Directorate of Field Publicity (DFP) Field Publicity Units under nine Regional
implemented a special awareness Offices of Andhra Pradesh, Bihar,
campaign on Mission Indradhanush, Chhattisgarh, Jharkhand, Maharashtra,
Mission Parivar Vikas, T.B. and Leprosy Madhya Pradesh, Odisha, Uttar Pradesh
on behalf of the Ministry of Health from and West Bengal (South) took up the
27th November, 2017 to 28th February, task of awareness generation on all major
2018 to generate awareness on the theme programmes /schemes of the Government
of the project in the identified High of India in areas affected by Left Wing
Priority Districts (HPDs) of the country, Extremism.
focusing on the most vulnerable and
under-privileged sections of the society. 4.6 Awareness programmes on Special Days

During the campaign 220 Special The field units of DFP are also highlighting
Outreach Programmes are being organized various schemes of the Government in its
by the Field Units in high priority / routine field activities besides to mark
focused districts across the country. important National and International
Events/ Days/ Weeks.
4.4 Border Area Publicity Activities

Field Publicity Units under Regional Achievements: April to October, 2017.
Offices of Arunachal Pradesh, Assam,
Bihar, Gujarat, Jammu & Kashmir, 1 No. of Film Shows 7917

Meghalaya-Mizoram-Tripura (MMT), organized
Nagaland & Manipur, North-West
(Punjab, Haryana and Himachal Pradesh), 2 No. of Group Discussions 16858

Photo 3 Rajasthan, Uttar Pradesh, Uttarakhand, organized
West Bengal (North) & Sikkim & West
3 No. of Photo Exhibitions 10202

mounted

Total Activities 34977

4 No. of Feedback Stories 6898

Collected

5 No. of Villages 10017

Covered

6 Total Audience 3889376

outreached

AdAmidnismteriinngipsletdegre ibnygDFpPlteo dovgere15b00y0 DpeoFplPe dtuorinog vSOePro1n 5Sa0nk0al0p Spe eSioddphileat Twenty selected photographs on awareness
Attadri Buorrdienr gon SAuOguPst 2o3,n20S17ankalp Se Siddhi at Attari Border activities by DFP are enclosed herewith.

on 23rd August, 2017

Activities Under Information Sector 65

PUBLICATIONS DIVISION ● Publications Division has undertaken
the onerous task of restoring Gandhian
Highlights & Achievements literature published during 1950-70s,
● Publications Division achieved a in partnership with National Gandhi
Museum, New Delhi. On 10th April, 2017,
milestone with publication of complete on the occasion of Centenary Celebration of
set of the authenticated 100 volumes of Champaran Satyagraha, the then Hon’ble
the Collected Works of Mahatma Gandhi Minister of Information & Broadcasting
after a period of almost two decades. The Shri Venkaiah Naidu released three
volumes serve as the authenticated Master restored heritage publications on
Copy documenting Gandhiji’s writings Gandhian thoughts and literature titled
and his spoken words from 1884 till his ‘Gandhi in Champaran’, ‘Romain Rolland
assassination. The complete reprinted and Gandhi Correspondence’ and
set was presented to Hon’ble Speaker ‘8-volume series Mahatma’.
of Lok Sabha Smt. Sumitra Mahajan on
13th June, 2017 by the then Hon’ble ● On the occasion of birth anniversary of
Minister of Information & Broadcasting Mahatma Gandhi, one more publication
Shri Venkaiah Naidu for Parliament titled “Homage to Mahatma” was released
Library. Shri Naidu also presented the at National Gandhi Museum, containing
100 volumes to Sabarmati Ashram on tribute to Mahatma Gandhi as broadcast
24th June, 2017.

In presence of the Hon’ble President Shri Ram Nath Kovind,
the Hon’ble Prime Minister Shri Narendra Modi presenting first copy of the Volume 4

of President Pranab Mukherjee’s Selected Speeches published
by Publications Division to the then Hon’ble President Shri Pranab Mukherjee,

at Rashtrapati Bhavan.

66 Annual Report 2017-18

Photo1(Big)

on All India Radio after Gandhiji’s death 2018 and India 2018, a comprehensive
on 30th January, 1948, which includes digest of country & its progress deals with
messages from eminent freedom fighters all aspects of development, science and
including Sardar Vallabhbhai Patel, technology, art and culture, economy,
Jawaharlal Nehru, and dignitaries like health, defence, education and mass
Lord Mountbatten. communication and also has sections on
general knowledge, current affairs, sports
● The Prime Minister released the fourth and important events.
volume of Selected Speeches of President
Pranab Mukherjee on the occasion of ● Publications Division bagged 11 Awards
farewell ceremony of the then President & two Certificates of Merit for Excellence
Shri Pranab Mukerjee on 24th July, 2017
at Rashtrapati Bhavan. President Ram in Book Production in various categories
in Hindi, English and Regional languages
Nath Kovind (as President-Elect) was given away by Hon’ble Minister of State
also present on the occasion. `Selected
Speeches (Volume-IV)- Pranab Mukharjee for Culture (Independent Charge),
-the President of India' is the final volume Dr. MaheshSharmaatafunctionorganized
of the four part series containing important during Delhi Book Fair in August, 2017.
speeches delivered by President Pranab Some of the books which won these
Mukherjee in the fourth and fifth years awards are: First Garden of the Republic
of his Presidency. The first three volumes winning first prize in English-Coffee
had selected speeches from President Table Books category; Sanchi Ki Gudiya
Mukherjee’s first three years in Office. In and Kurukshetra-a monthly journal
The former Uniopn aMritnnisteerr sfhoripUrwbainthDeRvealosphmetnrta, pHaoutsiinBg h&avUarbnan, 1P7overty oLAfo‘lklTehSvaHbweiaanobCeitnhiodoroalnekd,leHsiSca-amtneCowtdd.uhwasihrleddicreMhednafgBiwaroszootinnkpesrpiarzerneisdzpieneHscictniaivdnteie-lgyJov.oraOiureitrsohnueaosrfl
Information & Bropadrceassttinigg,iSohurisM.bVoenokakiash Ndaoidcuupmreseenntintginthge setthoef 10r0icVholume categories are: Bharat 2017, Swachh
Works of MahatmcauGlatnudrhia’,lpluebglisahcedyboyfthtehPeubRliacastihontrDaivpisaiotni, BtohthaevSapenaker,
Sumitra Mahajan fworePraerlipamuebntl,iisnhNeewdD. elhi on June 13, 2017

● tThPhheeotofpl2aregssthigipioupsubInlidciaat/ioBnhsaroaftP2u0b1l8ic,aotnioenosf Jungle Ki Kahani Dadi Ki Jubani Part-
Division, is ready for release. The Bharat III, Unfolding Indian Elections Journey
of the Living Democracy, Courts in India
Past to Present, Bal Ramanyan, Yojana
(English), Swachh Aranyar Katha Aaotar
Xadhukatha, Buddhopadesha-Kannada,
Yojana-Telugu and Catalogue-2017.

● 15 titles are under various stages of
translation in 12 Indian languages (besides
source language) These titles, including
Children’s Mahabharata, Rani Laxmi Bai,
Razia Sultan, Swarajya ke Mantradata
Tilak, Saral Panchtantra and Lives that
inspire (Vol I-III), are being translated as
part of “Ek Bharat Shreshtha Bharat”
Project.

● DPD signed an MoU for co-publication of
books with Sasta Sahitya Mandal wherein
The former HMIB Shri M. Venkaiah Naidu releasing a set of 20 small motivational books

aITnnhfdeorBmfhoaartmriaoetnr-2&0UtHh1nB7eMir,oopnRSauedIbMBcfliaeisnsCrhtpieeisonudtneglb.brc, yelRSifhPsoaArruhijbnyeMUlniadcr.uvabVbitaaanieynolrnnNdkIPsDanheDuiedawavbihivenaliliNsDo-ciSp2aoaemini0dlnt,heiu1igonni7tr.hn,eNslaReeHwanDoasudiDitnvshegiBinloshgthrhiioeeao&n,nRrtaFehUfteee-rbr2bretau0nhnac1erey7nPA0,on6vn,eur2at0yl1b7Ao.lolekvSg(I1iaenSt0dniMioTaenh-fe2’rrs0aao1nt7dmicoantDaPlwoDeg’ruseec) atattakalerogngeutefeodranapdtub1yl0oicuafnrtigooemnr
Minister of StateSfoercIrnefotramraytio(In&&BB) rSoahdrciaAstjiangyaMnditMtainli,staerreofaSltastoe (sInedeenp.endent Charge)aMftineisrtryaobf ridgment. So far, 7 Books have

Youth Affairs And Sports, Col. Rajyavardhan Singh Rathore, the then Secretary, Ministry of Information

& Broadcasting, Shri Ajay Mittal, are also seen.

Activities Under Information Sector 67

Photo4 (Big)

The Minister of State for Culture (Independent Charge), Dr. Mahesh Sharma presenting Publications Division
the award for Excellence in Book Production, at Delhi Book Fair,
in New Delhi on 31st August, 2017.

already been published under the MoU. journal. A discussion was also organised
inviting prominent Urdu writers, poets
● DPD signed an agreement with IGNCA and journalists and former editors of
for bringing out books on India Art,
ATP●huu egbluMissC1sche3utaimonl3ttriii1utonsl,rbitnasee2orstrs0oueDkd1now7diffevo.erSirresdtpiwaioosuthrncebgiucalafishnocswaritizoetaeiCnnroddnubb.loftyooupkrrrPsoeuEghbarxalancivcmedealmtlbTieoeenoenscun/serisinm● B(oIDUAnoanedkjvdkeeeapPlroler.tpnohmddeeuesnnccthttieoCmPnhr,eoaogarfrgta“eDMm),eemdlDheia,ir”.IBnMPofruoaabkshlteirFcsuaahctiitroSu,nhriesanrmNaewprDese

Divisions worked towards converting
its old heritage value books into digital
Division during the year 2017 on topics format. Publications Division achieved
of contemporary relevance in an effort
Phototaou5tohuotrrse/apcehrswonidaelirtieasudileiknece. Prominent digital conversion of 1000 books in March
Shri Ram 2017 later on increasing the repository to
Bahadur Rai, Dr Mahesh Sharma, Shri J over 1600 fully searchable titles.
S Rajput, Shri A Annamalai were invited ● The online sale of DPD’s printed books
for discussion on Gandhi and Swachhta, started through the Bharatkosh portal
100 years of Champaran, Literature on
Gandhiji, Women’s literature, Children’s’ of Ministry of Finance in October 2016
literature, Quit India to New India. with more than 4300 copies sold so far.
Similarly, the online subscriptions made
● Publications Divisions’ premier Urdu through this portal till date are 14,000
literary monthly journal Ajkal, completed for Employment News and over 36,000 in
75 years of its publication in July, 2017.
A special issue, was brought out to mark respect of Journals. 300 selected eBook
titles are now available through Amazon
the occasion, carrying articles from Silver Kindle, Google Play Books and Kobo India.
Jubilee and Golden Jubilee issues of the More than 10,000 eBooks have been sold

68 Annual Report 2017-18

through these e-tailers. providing infotainment, spreading awareness
● A record sale of `15.37 lakhs during the about the land, people, heritage, culture and
society aiming at inculcating human values
Delhi Book Fair from its books and journals and scientific temper among children.
was made by DPD. During the Book Fair Publications Division has published several
a total of 17 new titles / important recent books on Gandhian thoughts including
reprints on varied topics were released. the Collected Works of Mahatma Gandhi
DPD’s display in the Fair was awarded (CWMG) in 100 volumes in English which is
with Gold Trophy for Excellence in Display considered to be the most comprehensive and
in Regional Languages. authentic collection of Gandhiji’s writings.
● Publications Division participated in Publications Division, in collaboration with
New Delhi World Book Fair, 2017 held Gujarat Vidyapeeth, and under supervision
at Pragati Maidan from 6th January to of Gandhian scholars, has also prepared the
14th January 2018. A total of 15 titles e-version of the Collected Works of Mahatma
on varied topics were released during the Gandhi (e-CWMG), fully searchable Master
fair. copy, in the form of a well-designed set of
● DPD utilized Social Media comprehensively DVDs which is also hosted on the Gandhi
for reaching out to prospective readers. Heritage Portal. DPD and National Gandhi
Facebook and Twitter accounts function Museum (NGM) have agreed to collaborate
effectively both for Publications Division to bring out a series of authentic and well-
and Employment News following the designed books based on all the thematic
national trend. Social media presence of exhibitions that are organized by the NGM
DPD has shown enthusiastic response across India on various aspects of Gandhian
where Twitter handle has exceeded ideals.
1,60,000 impressions per month and the Publications Division also brings out four
Facebook reach exceeding 3,60,000 per monthly journals: Yojana, Kurukshetra, Bal
month. Bharti and Aajkal and a weekly newspaper
Employment News. These periodicals cover
Introduction contemporary issues such as economic deve-
Publications Division is a repository of lopment, rural reconstruction, community
books and journals highlighting subjects of development, literature, culture, children’s
national importance and India’s rich cultural literature and information on employment
heritage was established in 1941. It has and career opportunities.
emerged as a premier publishing house of
the Government of India, enriching national Organizational Setup
knowledge repository in : (i) Preserving and The Directorate of Publications Division
showcasing India’s heritage with quality headed by Director General (DG), is assisted
publications on land and people, history of by Director level officers heading Editorial,
freedom movement, art and culture, flora and Business, Production and Administration
fauna, biographies of the builders of modern divisions, a General Manager, who looks
India during the freedom movement, leading after publication of Employment News.
lights in the field of culture, philosophy, Headquartered at Soochna Bhavan, New
science, literature etc. (ii) Chronicling the Delhi it has sales emporia at New Delhi
contemporary with consciously bringing out (Headquarters), Delhi (old Secretariat),
speeches of the Presidents/ Prime Ministers, Mumbai, Chennai, Kolkata, Patna, Lucknow,
books on contemporary science, economy, Hyderabad and Thiruvananthapuram and
history and other subjects with underlying Yojana offices at New Delhi, Mumbai, Kolkata,
focus on Indian society and readership and (iii) Chennai, Ahmedabad, Guwahati, Hyderabad,
Bringing out Children’s literature - fiction and Thiruvananathapruam and Bengaluru.
non-fiction material with broad objective of

Activities Under Information Sector 69

Major Activities circulation. The journal during last one
year has focussed on contemporary
Publication of Books issues like Demonetisation, GST, Social
In the year 2016-2017, the DPD brought Security, Youth Empowerment, MSMEs,
out 87 books until January 2018 including Consumer Awareness etc.
a series of books on Rashtrapati Bhawan
titled “Life at Rashtrapati Bhavan”, b). Kurukshetra (English and Hindi)
“Rashtrapati Bhavan: From Raj to
Swaraj”, “Arts and Interiors of Rashtrapati Kurukshetra published since 1952
Bhavan”, “Around India’s First Table: Dining is devoted to rural development and
and Entertaining at Rashtrapati Bhavan”. grassroot level themes offering a platform
Some other important publications include: to academicians, planners, NGOs and
Homage to Mahatma, Selected Speeches of thinkers. During the year 2017-18, the
President-Pranab Mukherjee Vol-IV, Bhartiya average combined (English and Hindi)
Swatantrata ka Andolan, Aam Admi Aur monthly print order was around one lakh
Samvidhan, India Art and Architecture in copies per issue.
Ancient and Medieval periods, Kashi Nagri:
Roop Anek, Indian Dance, Indian Costumes, During 2017-18, Kurukshetra highlighted
Courts of India, Indian tribes through the the government’s initiatives such as
Ages, Ghalib: Kavi Aur Manav, Bharat ke Swachhta, Boosting farmers’ income,
Guarav, Ayurved: Samanya Rog Aur Upchar, Rural Health, Irrigation and water
Sangeet Man ko Pankh Lagaye. Some of the conservation, Digital Rural India, Skilling
BMI series books which were high in demand Rural Youth etc.
were also printed in regional languages like
Dr. Keshav Baliram Hedgewar (Punjabi), c). Aajkal (Hindi and Urdu)
Sardar Vallabhbhai Patel (Tamil), Subhash
Chandra Bose (Tamil), Madan Mohan Malviya Published since 1945, a literary magazine,
(Bengali), Other regional publications include Aajkal covers aspects of Indian culture
Mahauliyat Ek Taruf (Urdu), The Gospel of and literature. Aajkal (Hindi) covered
Buddha (Tamil). Sankalp Naye Bharat Ka, Centenary of
In children’s literature, some key books were Champaran Satyagraha, Hindi Sahitya
Kaka Aur Chachi, Tenali Rama and Rajguru, aur Rashtriya Chetana.
Mere Dada Dil Ke Raja and Ganit Ka Jadu.
Publication of Journals: Publications Aajkal (Urdu) a monthly journal celebrated
Division publishes a total of 18 periodicals 75 years of it’s publication and brought
which include Yojana in English, Hindi and out a special issue of July, 2017 covering
11 other languages, Kurukshetra (in English articles from Silver Jubilee and Golden
and Hindi), Aajkal (in Hindi and Urdu)and Bal Jubilee issues.
Bharati in Hindi apart from Employment
News/Rozgar Samachar in English, Hindi d). Bal Bharti ( Hindi )
and Urdu.
a). Yojana ( English, Hindi and 11 regional Bal Bharati, published since 1948, helps
in imparting social values and scientific
languages) temper in children through informative
Yojana, published since 1957, is a articles, short stories, poems and pictorial
stories, besides providing healthy
journal devoted to the theme of economic entertainment to children. Bal Bharati
planning and development in 13 language organizes a children’s essay competition
editions - English, Hindi, Assamese, at national level, to promote creative skills
Bengali, Kannada, Marathi, Malayalam, among younger generation.
Oriya, Punjabi, Tamil, Telugu and Urdu
and over 2 lakh combined monthly Digitization of other publications:
Under the scheme of “Media Infrastructure
Development Programme” over 1000 titles
were digitized till March 2017 and at present
the Digital Archives has a repository of over
1600 titles.

70 Annual Report 2017-18

The Minister of State for Culture and Tourism (Independent Charge), Dr. Mahesh Sharma presenting
Publications Division award for Excellence in Book Production, at Delhi Book Fair, in New Delhi on
August 31, 2017.

Photo5

Business and Marketing
Business wing sells through its own offices,
registered agents, and by participating in book
exhibitions, book fairs, Public Information
Campaigns and sales promotion activities.

(a) Participation in Book Fairs and
Exhibitions

DPD participated in major 138 Book
Fairs from April 2017 till January
2018, in Lucknow, Varanasi, Kolkata,
Neyveli, Erode, New Delhi, Patna,
Thiruvanthapuram, Hyderabad, Publications Division's Book Stall
Vijayawada, Jaipur, Guwahati, Kochi, at the 23rd Delhi Book Fair, 2017
Bhubaneswar, Ahmedabad, etc.
Publications Division participated in the at Pragati Maidan, New Delhi.
annual Delhi Book Fair held at Pragati
Maidan, New Delhi from 26th August to Employment News/ Rozgar Samachar
3rd September 2017. DPD participated in (English, Hindi, Urdu)
a big way in the New Delhi World Book Employment News, the flagship job journal,
Fair 2017 (7th to 15th January 2017). is published in English, Hindi and Urdu, as
a single window for information on jobs in
DPD also participated in International Central, State Governments, Public Sector
Book Fairs, i.e. London Book Fair (13th Undertakings, autonomous bodies besides
to 17th March, 2017) and the Sharjah universities etc. It also publishes admission
International Book Fair (1st to 11th notices for professional courses, examination
November, 2017). notices and results of organizations like
UPSC, SSC and other general recruitment
To mark important national events like bodies. In addition, Employment News also
Independence Day, Gandhi Jayanti, has editorial segment which helps youth in
Hindi Pakhwara, National Unity Day, preparing for various jobs available in the
Celebrations of 70 Years of Freedom market besides upgrading their vocational
Struggle, etc. DPD organized about 100 ‘in- and soft skills. The journal has nationwide
situ’ book exhibitions within the premises circulation of over 1.80 lakhs per week.
of its 10 sales outlets throughout the The digital version of Employment News is
country to mark major national events. available in viewable, readable, downloadable
mode. Both its e-version and print version
Book Discussion Programmes were can be subscribed online by visiting its
organised to celebrate the 75th website-www.employmentnews.gov.in.
Anniversary of Quit India Movement, The journal has about 16,300 subscribers
Swachh Bharat Abhiyan and Freedom (10,500 e-version and 5800 print subscribers).
Struggle in DPD's new Book Gallery. It has also made significant presence on
various social media platforms like Twitter
Besides books, 21 periodicals are and FaceBook.
published and sold from DPD Delhi During the year 2017-18, the revenue
and eight regional offices. The revenue was ` 23.19 crores upto January, 2018.
earned from sale of books, journals and Employment News published more than
through advertisement was ` 6.94 crore 4400 advertisements from April, 2017 to
(provisional- excluding Employment January, 2018.
News) for the period April 2017 – January,
2018.

Activities Under Information Sector 71

SONG & DRAMA DIVISION (S&DD) Song and Drama Division uses traditional
1. Introduction media for the Information, Education,
Song and Drama Division with the objective & Communication (IEC) of Government
“Jan Kala Se Jan Chetna” is a Media Unit schemes/ policies throughout the country. The
of the Ministry engaged in inter-personal folk & traditional media is still very effective in
communication through live media the present socio-economic circumstances in
utilizing wide range of performing arts rural India. For presentation of programmes,
such as Drama, Dance-Drama, Composite- the services of (1) Private Registered Troupes
Programme, Puppetry, Ballets, Operas, (PRTs), (2) Departmental Artistes, and (3)
Folk and Traditional Recitals, Mythological Empanelled Artistes are utilized.
Recital and other Local Folk & Traditional (1) Private Registered Troupes (PRTs): At
Forms, for propagating Policies, Programmes present there are 1024-Private Registered
and Schemes of the Government. The main Troupes (PRTs) consisting of three to eleven
function of the Division is to create awareness performers/artistes attached to the Regional
and emotional receptivity among the general Centres, and can be enhanced within a short
public regarding social, economic, and period. These PRTs are of Categories like
democratic ideals conducive to the progress Drama, Composite, Folk & Traditional Recital
of the nation through live entertainment. (FTR), Mythological Recital (MR), Puppet,
Magic etc and Grades, with different fees
2. Organizational Set Up: from ` 4,000/-(Rupees Four thousand only)
per programme to ` 5,600/-(Rupees Five
The Division headed by Director, functions at thousand Six hundred only) per programme
three levels viz. for around an hour’s performance .
(2) Departmental Artistes: There are
(i) Headquarters at Delhi: The Division talented artistes of various formats like Vocal,
has the following major units: (1) Policy Instrumental, Drama and back- stage posted
& Coordination, (2) Administration and at New Delhi (HQ) and in various Regional
Accounts (3) Armed Forces Entertainment Centres & Sub-Centres.
Wing (AFEW Unit), (4) Sound & Light Unit (3) Empanelled Artistes: In addition there
(S&L Unit), (5) Central Drama Troupe (CDT), are number of empanelled artistes.
By way of utilizing numerous folk and
(ii) Ten Regional Centres: Regional Centres traditional forms available in Hilly & Tribal
located at (1) Bengaluru, (2) Bhopal, (3) (including North East Region & Jammu
Chandigarh, (4) Chennai, (5) Delhi, (6) Kashmir), Desert, Sensitive & LWE affected
Guwahati, (7) Kolkata, (8) Lucknow, (9) areas, and in remote villages of other parts of
Pune and (10) Ranchi responsible to carry- the country, - the Division has become a potent
out the programme activities across the source of revival and sustenance to these
Country. Every Regional Centre has its own forms and is also able to provide livelihood
jurisdiction headed by one Deputy Director/ to thousands of performers by utilizing their
Deputy Director-in -Charge. skills in their own languages, idioms and
dialects for purposeful communications.
(iii) Sub-Centres: (a) 7-(Seven) Border
Centres headed by Assistant Directors located 4. Objectives
at Darbhanga, Guwahati, Imphal, Jammu, Effective dissemination of information of
Jodhpur, Nainital and Shimla, and (b) 6-(Six) Government programmes and policies to the
Centres for Departmental Drama Troupes public. To play an important role in providing
headed by Managers located at Bhubaneswar, effective communication for Government
Delhi, Hyderabad, Patna, Pune and Srinagar
(Jammu).

3. Machineries Utilised By Song & Drama
Division For Outreach Programmes

72 Annual Report 2017-18

of India’s developmental programmes and Against Malnutrition during the period under
policies through medium of entertaining live reference.
arts to all the citizens and fostering the spirit of
national unity, integrity, communal harmony
and other ideals enshrined in the Preamble of
the Constitution of India, especially in rural
areas, LWE, hilly, tribal & desert areas, small
towns border areas and other vulnerable
sections of the society.

To carry out the Information, Communication
and Education (IEC) programmes across
the Country highlighting themes of national
importance which are conducive to the
progress of the nation through medium
of Folk & Traditional Live Art Forms. The
Division being an Interpersonal Unit providePsrogrammPero‘gErKaEmSmHeA‘MEKSHSHAHAMEESDHOAKHEEENDAOAMK’EbeNinAgApMr’esented by
authentic information on History, tAhretar&tistes ofbSeoinngg p&reDsreanmteadDbiyvisthioena, rMtiisntiesstroyfoSfoIn&gB&atDCrhaamnadigarh (Punjab)
Culture, and Heritage and also on subjects Division, Ministry of Information & Broadcasting at
of important Schemes/policies adopted by 8. Chandigarh (Punjab) O
the Government for the overall benefit of the
common people. DET8A. DITLEHTSAEITOLHSCFEOOCFPOUPRURNNOOTTGGRRRYRAYDMAUMDMREUINMSRGEEIAXNSPERGCIULETATXEOPDERNICONIVULPERTMTIEOBOREDIRTN,IY2ONA0VR1P7EE:RAMSIOOBFREIRT,Y2A01R7E:AS

5. Themes Covered During Presentation (I) N(Iu) mbNuemrboerfopf prrooggrraammmems eexseceutxeed cinuNtoertdh iEnastNRoegritohn oEf aInsdtia:Region of Ind
GhA“ffYDHWCO“-MW“S“PBC““LooSSSPPNieoawphohBoafurlnieerraAwnAljnsmavraiaaaollraPeggblNffsaYaeirirdcwddtnaaurrsnmkitsrbcaiAKho,eohhrrtaiinagshteesPneeanuhAg”aa”mmeWrthft,ag,pBrtnLnnSri’neoascad“eoerP“aoaHYirsPfmenmPhmnBHMlmaNoPMuArpgKsrtattthjoapAmieesbaauheRahioavhmranwoRndnjnbe”He,nAtmeeaOrart,hht’VnlaoctasTstaSavrti1Morrae“at”ct”tietraePi5i,sn,niniWmooEito)HbJ,Sreny”tynnMSaPanm“ksi,woMo,A:obMsbdouparnioarMaAcpa“osaNiokherifinyEnhcosnfdtsnvaVcaa,TidhtiewksveiketPtonitKaomhirkhJo,siPPselnooliuaAcayB,tehrlMrrnSenaycarJomseRoshasHoipaea-chtvPagpsbKacie,rly&Ineenram”eenrinoEBna,a(BtakceRaEIgdrtp”mDiltilnn“hti,mtiirairkpmoBegRhotahwmalFelhret-haanemiAaadocaagcHitnet&ng.HghSaodirissmsdeYYahraftaaahEBsaYtrKootelFSfoln”reimNiomajjPos,ogafoaeeuBnaar“c,jGrhfsdxnmomnnnAstGihittttutmniamEStuPPS“MIThaaathohhhMiaenAiehSmaayclnrwlH&r”””””nNdaaaaoyeeeesrdoeaehM,,,,,,MllldFaEunPnarggJnTeetSseranitagMhA.arkTcz(mrtasridanKaiamsokahaitopEdlhcsiealirtaklhptueavmSB““MSITMPtSuPhaapeatMAnhnaiSPaswrlncuyHatrirNmaammaardsnoeraehMcMudnl1hadFaaalaEunnJPnaorrggJnT:hl)eetSsueSranittagMhmAC.arkTazc(martasrriadKnaiKamsokasheaiitooEpdonlOhcsiealirtakA2lhptuaevhmtShaaJpiaetnaiasiuytirrmmmVa0nsipoul”n1h-adlaaaSJbr:lO)nuSC1aa,ErK6is51ennOioBrA2dhD7Ril2202fVe0ep”------S“,JdOhtT1,ErE)6i51yPiirdDh7o”Rl2220aoe------D“,durh,M2Et)iPnhP”raia”D:ri01,M2“ainsaadB”,:01d“mEa17d,221270iyE17hh222170ymh”733k780845833ka480588““,,--a--a,YYaNoNneBo”naB2JotYj“,hyancu02JSMoa2j“ah.ayn1Wnjr2u05810213“aSa”Ma7e2aaP74B8406630A,nna-t,n1Wrrh2tTa5118023a”a-re7a”aC2Jdi74B0386640,An“,Sr-u,t01HhAah“hlS13tT1146atHtyrS-u745rn5522ae,aCaJ2rHils“bSarBtu01uHA2kkhAaMHhm02ua1sl13SaP1164tHaAtyh18g13211116re745nuS5252BaR.a78675000862en,KtahAHrlsrsaaaiBiaT2SrtBotruki2Ah0e2aknhmeHp,1F4tm221316802Mu1s”ataP71a70808328S.,AIR18hgs12113116aSeY“aaYBb.786Ra06005782SO2AolnhKkoI02jzcheOAajas15ata22434323anBnaN.d718inB66900000TV2Sgiaroi-amrei”(kie02Ek”ka”n,N2ma,a,keep140to2163128sM16v”6““t7”a7170802883“YPP.739,3K.0,-------MRIorra“SaYajSi“dBaaTYs1dda2OSAaonseo4hhh1531aoimtat02I31aoaj991838112lcziae””Oajnnn9005985015415,,lat24432323ann.Nd718n66009000gai-ae”(”Ek”,2N,,ke0oe16v6““7“.739PP30-------MrrKaaSiaTs1ddadso4hh

Activities Under Information Sector 73

achao - Beti Padhao”, “Pradhan Mantri Fasal Bima Yojana”,
Promotion of Tourism”, etc.

Programme “EKE BHARAT SHRESTH BHARAT” being presented by the
Programamrteis“tEeKs oBfHARAT SHRESTHA BHARAT” being presented by the artistes of
PhSoontgo&: DBraimga Division, MinSisotnryg o&f DInrfaomrma aDtiivoinsioann,dMBinriosatrdycaosf tIinnfgormation and Broadcasting
Pro(gIIr) aNmummbeer “oEf pKroEgrBamHmAesReAxTecuSteHdRinELSeTftH(iBii)HNAuRmbAeTr ”ofbeprionggramprmeesseenxetceudtebd yasthae
(II) AfSNf2IWeudoc0mtein1nenbd7gegtr:iAfoir&eEefdapxsrtD/dorIiegdsrrmetaanrmiitmscimmftiseeadsded(uDLxirseWiitcnrvuEigcti)etsAsdipdoAinur(fniriflLiein,eitc)gfottMNeANWdupioirmnnivlgaeAbitmEsorerxerttNbtairrooesseyvrf/mte,pemiosrsbmofpegarIo(r,LSnraf2Wtlm.0foEo1fm)7r“:eSmswaeaxctehiRocheuntgatieoHadninaaSlsdeawNBapu”armrotbaeordf o“cfSaewsxaetccihunthgetda Hi Sewa”
No Centres of S&D programmes
Sl. Regional Number of LWE Number of Division
No Bhopal 112
NuCemntrbeerAoparffifcleoctpvoteerNrdoeoddvgiedsmrturarbiicenmtrgs, mproeEgsrxaemceumxteeeds cute12d..
(II) in LeftKoWlkaintag Extremism 1(0LWE)
distr3i.cts duriRnagnchAi pril Novem5ber,
1. ABhfofpeacl tedChAhartetisagasr2h/0(11I67d- entified70 2014.7: to
Lucknow 4
districts)
Madhya Pradesh (1 10
3.Sl.KolkRatea gionWaeslt Bendgiaslt(r4ic-Nt) umber 8o0 f 5. Pune 38
Number of 2
LW6E. affecteChdennai

4N. oLucknowCMeOidnrizsathprauer(,1C9h-ddaiinssttdrraiiAccuttlssdpi,)) irsitl rtioctNs82o30cvoevmer87be..edr,d2u0rB1ine6ngg.Daleulhrpui roEgrxaemcumteeds 8
79

5. 1. PuneBhopMaahlarSaosnhbtrhaad(4Cr-a hhattisg37arh(196.-distrCihcatnsd)igarh 70 42

6. 3C. hennaKi oTleklanagtanaa ((88dddiisAisTstntMrtorirdtciichactaWtstrls:s)a)d) ehsytMOaBidrPeiz4rsn2a66ah844gpdaauelrsiNd((n,uh10utrCme94i(rnhb1--ngddeaardAtiinisspoiosttdrfnrritlaapiirlcctruiootctblgTssotNirO,))r)oadTmveAermLmaebrseerap,sr2eo0sfe1nt7ht:ee8821dc0300ooun3nt0th0rye

Pradesh Sonbhadra

4. Lucknow

74 5. Pune Maharashtra(04-districts) 37
Telangana(8districts), 64
Annual Report 2017-18

Number of programmes presented on the international border areas
of the country during April to November, 2017:

Name Of Name Of Districts No. 0f 13 West Cooch Bihar, Darjeeling, 49
Sl. State covered Programmes Bengal Dakshin- Dinajpur,
No covered executed Jalpaiguri, Maldah, 30
. Dhubri, Cachar, Karimganj, Murshidabad, Nadia, North 46
1 Assam Kokrajhar, Baksa, Chirang, 102 24 Parganas, Uttar Dinajpur
Udalguri
- 14 Gujarat Banaskantha,Kutch,Patan

2 Bihar Araria, 15 Rajasthan Jaisalmer, Barmer,
Champaran(E),Champaran(W), Shriganganagar, Bikaner
Kishanganj, Madhubani,

Sitamarhi, Supoul

3 Jammu Jammu, Kathua, Poonch, Rajouri, 422 TOTAL 940

& Baramulla, Budagam, Kupwara,
Kargil, Leh, Marh, Vijaypur,
Kash- (3) 100 Years Of Champaran Satyagraha
Akhnoor, Khour, R.S.pura,
mir Satwari, Samba, Bishnah, During Month Of April,2017

Poonch, Booniyar, Langat (3) 100 YEAA“1Rs0S 0OpFaCrYHteAaMorPfsARthAoNefSACTCeYhnAGateRmnApHaAaryrDaUnRCIeNlGSeMbaOrtyaNatTigHornOaFshAaPo”R,fIL,2017

4 Manipur Chandel, C.C.Pur, Cepur A2s3 partporf othgeraCmentmenearsy CienlebrMatiootnishoaf r“i1,00BYieharasro,f CthhaempaprlaancSeatyagraha”,
Chandel, Ukhrul & programmews hineMreotihtahrie, BSihaart,ytahegrpalahceawhMeroe vtheemSaetnyatgraohraigMionvaemteendt originated
Churachandpur, GowRtaeohdrveeehrrsa-onrboMgyraoSnohMtGwShifhazwreeoBnoiedrivRahh.SeeaacUiaTjnrrihhvngnneShcPoohi.rhporSrarrTigntoihaoaRgnSperfangauARmpBmihurrgzomdi”.Nreghyeaird,caTawtHh“.murhSaomaKlneSstto’eyTbuhvalpihseirnrnpSerdeMirwoaeiRaanaguMndciarsphdgtiamoceurnhvtrmoherifersNgoSamrtursUtaeSraieexn”tkrmdhiiowdllsnSaamKDbpyshAseoyregvirnewveriialaicaHounuspdR“glomdStuaaunertaortaadn’eettvbtnnhe.yeMddldaaereinbdiysatHmeroonnS’gbhslreti

5 Meghalaya West Garo Hills, South Garo Hills,
Jaintia hills, East Khasi Hills,
West Khasi hills

6 Mizoram Champhai, Lawngtlal, Mamit, - six days was attended amongst others by
Saiha, Serchip Shri Rajiv Pratap Rudy, Hon’ble Minister for
(4) AAJESVkIKilAl MDEeLvAelopment.

7 Nagaland Kiphire, Mon, Phek, Tuensang Cu(l4tu)raAl aprjoegvraimkmaesMseholawcasing beautiful folk dance and music of rural

8 Punjab Amritsar, Taran-Taran, Ind1i1a1in AjeCevuiklatuMrealalorpgarnoisgerdabmy Mmineisstrysohf oRuwraclaDseivnelgopmbeenat uattPirfauglati Maidan,
Ferozepur, Gurdaspur, New Delhi fwoelrke prdesaenntcede. ThaenhdighlimghutssoifctheoMf elaruinrcaluldedIndidspialay oifnhand made
Ajnala, Chogawan products frAomjereevmioktearuMraellaareoasrganadnoivseer d50b0 ystaMllsinbyisSterlfyHoelfp RGruourpa’sl of Women
d- ifferewDnteeprvaeertlsopoprfmethseeecnnotutenatdrty.. Pragati Maidan, New Delhi
9 Sikkim Sikkim(East), Sikkim(West), from The highlights of the Mela
Sikkim(North)
included display of hand made products from
(055) RAJYHrAeemSlApoBtHGeArrDouAurYpa’lsaorefaWs oamndenovferrom50d0isfftearlelsntbypaSretlsf
10. Tripura Tripura(s), Dhalai,
Tripura(N), Siddhartha
RaojfyathSaebhcaoDuany itsrcye.lebrated to commemorate its first sitting in 1952 for
Nagar, , West Tripura, North
which spec(i5al)prRogarajymameSs ainbPharaliaDmeanyt House were organized.
Tripura

11 Uttar Baharaich, Balarampur, 69 Rajya Sabha Day is celebrated to
Pradesh Kheeri, Pilibhit, Sravasti , commemorate its first sitting in 1952 for
Maharajganj, which special programmes in Parliament
Siddarthanagar, House were organized.

12 Uttrakh- Chamoli, Champawat, T20h1e87h3wigehrleib2Tgfhyo0htlsl1eoSow7foihntnwhgie:ggehprraeloinggfrdoahmltDlmsorewasoimdfnongate:hbDeyiSvpoinsrgoioagnnrdaDdmruammriaenDsgividMsiooannyde,uring May,
and Piithoragarh, U.S. Nagar. (1) Kisan Mela-Bundelkhand Srijan

Uttarkashi (1) KISAN MELA-BUNDELKHAND SRIJAN

Activities Under Information Sector 75

Participation in Kisan Mela held in (4) Anti-Terrorism Day (21.05.2017):
Tikamgarh in Madhya Pradesh, highlighted
flagship schemes on financial enclosure and A number of special programmes on the
agriculture sector. The 2 Day programme was ANTI TERRORISM DAY (21st May, 2017)
inaugurated by Shri Narendra Singh Tomar, on themes of Non-violence, Communal
Union Minister for Rural Development. In Harmony, Social Harmony, to keep peaceful
the concluding function Shri Shivraj Singh & healthy atmospheric situation among
Chauhan, Chief Minister of Madhya Pradesh the masses in the society, Brotherly hood,
was the Chief Guest. In Kisan Mela over active devotion to Motherland, Women
10,000 people including farmers participated. empowerment, Beti Bachao - Beti Padhao
etc were presented.
(2) Folk Fair At Puri,Odisha
The Division participated in the 5 day festival (5) Rabindra Jayanti (9Th May/ 25Th
in Puri Odisha, theme of which was Swachh Baishakh):
Bharat depicting Ek Bharat Shrestha Bharat
through folk dance and music. Kolkata Regional Centre of Song and
Drama Division presented several special
(3) Programme On Contribution Of Odisha programmes on the occasion of “RABINDRA
In Salt Satyagraha JAYANTI (Birth day of Kabiguru Rabindra
The contribution of Salt Satyagraha launched Nath Tagore) highlighting the themes of
by the father of Nation was the focus of National Integration, Communal Harmony,
the programme “Labana Satyagraha (Salt Brotherhood etc in different districts of West
Satyagraha). The festival highlighted the Bengal.
contribution of common people, especially
women in freedom struggle through their (6) Nazrul Jayanti (24Th May, 2017):
participation in Salt Satyagraha through
dance forms. The Kolkata Regional Centre also has presented
number of programmes in the different
districts of West Bengal on the occasion of
“Nazrul Jayanti”, the birth day celebration of
Bidrohee Kabi Kazi Nazrul Islam (a famous
poet and great freedom fighter) highlighting
the theme of National Integration, Communal
Harmony and Patriotism.

The highlights of the programmes during
June, 2017 were following:

(1) International Day Of Yoga: 240
programmes spread over the country reflected
importance of yoga in day to day life with
focus on youth, school children, jail inmates,
traffic police etc to inculcate peace through
yoga especially in Jammu & Kashmir,
Maharashtra and North Eastern States.

(2) Financial Incluison

On the theme of Financial Inclusion
programmes were organised in interior
villages of Gaya district in Bihar. “Mera
Khata, Bhagya Vidhata” included flagship
schemes like Jan Dhan Yojana etc. Among
others, participants included hundreds of
Artistes of Song and Drama Division presenting a landless agricultural labourers.
programme on INTERNATIONAL YOGA DAY
Artistes of Song and Drama Division presenting a programme on

INTERNATIONAL YOGA DAY

(17)6FINAANnCnIAuLalINRCeLpUoIrStO2N017-18

(3) 3 Years Of Nda Government FOR WELLNESS” in the coastal areas of
Programmes in all states on the achievements Thiruvananthapuram district of Kerala in
of the Government through dance, drama, coordination with Nehru Yuva Kendra, as
puppet shows etc were started. In the first part of their massive Health Awareness Youth
phase, over 230 programmes were held Campaign were conducted during July, 2017
during June 2017 with the collaboration of aimed to create awareness on the rights of
Ministry of Agriculture and Farmers’ Welfare. youth and children, particularly in health
Several flagship schemes in agriculture aspects and prevention of drug abuse.
sectors including Insurance Scheme, Soil
Heath Card, More Crop Per Drop etc were (4) Special Programmes On The Occasion
covered. Of “Shri Amarnath Yatra-2017:
Song and Drama Division conducted 25 live
In addition, special focus was given on Beti programmes at Jammu in coordination with
Bachao Beti Padhao, Swachh Bharat Mission, the Department of Tourism, during July,
Startup India and Standup India. 2017. Through these live entertainment
presentations the theme related to
(4) Song and Drama Division presented Ujjwala Yojana, Swatchh Bharat Mission,
cultural programme on the occasion of Indradhanush, Beti Bachao Beti Padhao,
Rath Yatra (Car Festival), Odisha, Rath National Integration and Communal Harmony
Yatra (Car Festival) West Bengal, 13th Raja were highlighted.
Mahotsav-2017, Odisha during the month of
June, 2017. (5) Special Programmes In Indo-Pak Border
Areas:
The highlights of the programmes done Departmental Artistes of Jammu Centre
by Song and Drama Division during JULY, presented 10 programmes in the Border areas
2017 were following: of Bhadarwah districts of Jammu & Kashmir
(1) Special Programmes On The Occasion which were organized in the villages adjacent
Of “World Population Day”: to the Indo-Pak Border areas.
Song and Drama Division presented around During presentation of programmes the
70-Programmes on Population control on themes of “SWATCHH BHARAT MISSION-(Ek
11th July, 2017 World Population Day. Out Kadam Swatchhta ki Ore)”, “Beti Bachao-
of 70-programmes, 20 programmes have Beti Padhao”, “National Integration and
been organized in North Eastern States. Communal Harmony”, “Ek Bharat – Shrestha
Bharat”, “Pradhan Mantri Jan Dhan Yojana”,
(2) Special Programme On The Occasion
Of Car & Return Car Festival Of Lord
Jagannath:
Around 30 programmes during July, 2017
were organized on the occasion of Great Car
& Return Car Festivals in Odisha and West
Bengal.

During the programmes, the theme of Beti
Bachao Beti Padhao and Swachh Bharat
Mission (Eke Kadam Swachhta ki Ore) were
specially been highlighted.

(3) Special Programmes On Health Aspects

And Prevention Of Drug Abuse. Song and Darama Division Artistes performing on

10 special programmes entitled asSO“NWGAaLndKDRAMBAEDTIivBisAioCnAAHrtOistBesEpTeIrPfoArDmAinOg oinn JBaEmTImBuAC&AKHaOsBhEmTiIrPADAO in

Jammu & Kashmir

The highlights of the programmes during AUGUST, 2017 were following:

I. SANKALP PARV ofAbcoutiqvuiettioefspUatnriodteicrsIonngfos rinmRaatsihotnrapSaeticBtoharwan7o7n 9th
(i ) With presentation

“Mission Indradhanush” , ”Sabka Saath, problems relating to birth by extensively
Sabka Vikash” and “Against Malnutrition” promoting breastfeeding in the nation.
were highlighted. 4. Song and Drama Division presented
cultural programme on the theme
The highlights of the programmes during of World Breast Feeding Week from
AUGUST, 2017 were following: 1st-7th August,2017, Howrah, West Bengal,
Celebration of Independence Day, West
1. Sankalp Parv Bengal & Odisha, Celebration of National
(i ) With presentation of bouquet of patriotic Handloom Day, West Bengal & Odisha, Indian
songs in Rashtrapati Bhawan on 9th August, Exhibition-cum-Fair,2017, Kolkata, West
2017 to honour the Freedom Fighters, Song Bengal, 21st National Exhibition, Kolkata
and Division presented 400 programmes and Sadbhavana Diwas, West Bengal during
across the country on the theme “Sankalp Se the month of August,2017.
Siddhi-New India Movement, 2017-2022”.
(ii) Song and Drama Division organized over The highlights of the programmes during
400 -programmes aimed at creating pride in September, 2017 were following:
the people especially youth about the nation
and to recall how the country has evolved (1) Sankalp Parv
after Independence. Continuing its presentation of bouquet
Two special programmes in Puducherry and of programmes on themes New India
Imphal were organized. Lt. Governor, Dr. Movement, Sankalp Se Sidhi and patriotic
(Smt.) Kiran Bedi was the Chief Guest in songs, a special programme was held in
Puducherry function in which students of Aizwal, capital of Mizoram with Hon’ble
several colleges participated and New India Governor Lt. Gen (Retd.) Nirbhay Sharma as
Pledge was administered. In the programme the Chief Guest and Hon’ble Chief Minister
in Imphal Governor, Smt. Najma Heptulla Shri Lal Thanhawla as Guest of Honour.
administered the New India pledge to the The programme included among other folk
audience. songs and dance of North Eastern States and
Hindustani vocal recital. The audience was
2. National Handloom Day thrilled with the programme.
The National Handloom Day celebrated on
7th August, witnessed over 125 programmes (2) “New India-We Resolve To
spread across the country honouring the Make”Exhibition
handloom weavers and their contribution to
India’s handloom industry. The nukkad natak In collaboration with Ministry of Parliamentary
(Bunkar Ka Ghar), highlighted initiatives Affairs, a cultural programme as photo
taken by Ministry of Textiles to promote exhibition “NEW INDIA-WE RESOLVE TO
handlooms, increase income of weavers and MAKE“ with focus on development in North-
enhance their pride. The programme also eastern States with programmes was held
aimed at encouraging young generation to in Assam, Manipur, Nagaland, Tripura and
adopt handloom and handicraft products. Mizoram. Among others, Union Ministers
Shri Vijay Goel, Shri S. S. Ahluwalia, Shri
3. World Breastfeeding Week Mahesh Sharma, were the Chief Guests. The
World Breastfeeding Week (1st – 7th August, themes of the programmes were New India
2017) through traditional folk performing Movement, Sankalp Se Sidhi and Flagship
arts for extensive awareness highlighting the schemes of the government.
initiatives taken by Government to promote
breastfeeding in India was celebrated, aimed (3) Swachhta Sewa
to establish how the Government led by During Swachhta Pakhwada campaign, over
Hon’ble Prime Minister is tackling health 600 programmes highlighting Swachhta Hi
Sewa as the theme were organised.

78 Annual Report 2017-18

In collaboration with Ministry of Tourism, (3) Cultural programmes on various occasion
programmes at Dakshineshwar temple and i.e. 87th State Level Labana Satyagarahi
Belur math in Kolkata, Rishikesh Ghats in Samaraki Samaroha, Puri , Odisha; 91st
Uttarakhand, Mahakaleshwar Temple in Raising Day Celebration, Embarkation Hqrs.
Indore and Kamakhya Temple in Guwahati Alipore, Kolkata; 15thth Folk Fair-2017, at
(Assam) were organized through involvement Puri Odisha; Hanumanjee Puja Mahotsava,
of faith leaders at these pilgrimage places to Paschim Medinipur, West Bengal; Sri Sri Sri
highlight the importance of cleanliness in Maa Gangeswari Annual Festival, Koraput,
such places of worship. Odisha; Annual Chandan Yatra Festival,
Balasore, Odisha; and Sital Sasthi Bibaha
(4) National Nutrition Week Mahotsava, Bargarh, Odisha were presented.
NATIONAL NUTRTION WEEK was celebrated
through programmes focussed to raise PHOTO DIVISION
awareness on importance of nutrition
for health and overall well being. The I. Introduction
disadvantages associated with malnutrition Photo Division established in October
and Government Schemes towards removal 1959, a subordinate office of the Ministry
of malnutrition was performed. of Information and Broadcasting provides
visual support through photo coverage of
The highlights of the programmes during activities of the Government of India. It has
October, 2017 were following: a rich repository of more than 10 lakhs of
negatives/ transparencies preserved in digital
(1) Gram Samridhi Evam Swachhta format, beginning from the Pre-Independence
Pakhwad era to the present day, which are of immense
770 programmes called Gram Samridhhi historical value.
Evam Swachhta Pakhwada organized in 46 Photo Division was established by integrating
districts/Panchayat spread over 26 states the Photo studios of the Publication Division
focused on flagships schemes of Ministry and the Photo Unit of the Press Information
of Rural Development including clean and Bureau and DAVP with a view of eliminating
green villages, Pt. Deen Dayal Upadhyaya duplication of activities.
Antyodaya Yojana, Rural Housing, Pt. The Photo Division which covers about 4500-
Deen Dayal Upadhyaya Grameen Kaushal 5000 news and features assignments in a year
Yojana and Rural self employment training has its own official website for photo publicity
programmes etc. An estimated audience of 4 of the official assignment and also possess a
Lakh participated in these programmes. ‘Permanent Photo Gallery’, which was built in
2016-17, for displaying photo exhibitions of
(2) Hasthkala Sahyog Shivir government activities and achievements.
Around 200 programmes in Hastkala Sahyog On the occasion of completion of 50 years of
Shivir Camps in Handlooms and handicrafts its existence the Division introduced National
clusters of Ministry of Textiles through Photography Awards. Over the years the
Nukkad Natak, puppet, folk art and music annual awards have fulfilled the twin objectives
focused on services provided to weavers and of promoting the art of photography and
artisans including Credit facilities under preserving it through visual documentation
Mudra, Technical Up-gradation under the cultural legacy of the country like art,
Hathkargha Samvardhan Sahayata scheme, culture, heritage, life of people, society,
E-Dhaga App demonstration were organized. traditions etc. through the eyes of amateur
In collaboration with offices of DC, Handloom and professional photographers.
and DC, Handicrafts, the programmes also
covered issue of awareness on GST, welfare
schemes like Bunkar Mitra.

Activities Under Information Sector 79

The then Hon'ble President Shri Pranab Mukherjee presenting the Dada Saheb Phalke Award to the Director
Shri K. Vishwanath, at the 64th National Film Awards Function, in New Delhi. Former HMIB
Shri M. Venkaiah Naidu and HMSIB Col. Rajyavardhan Singh Rathore are also seen.

II. Functions of Photo Division Cabinet Ministers and other important public
The major function of the Photo Division is to events
document photographically socio-economic 4. Provides support to the External Publicity
and political milestones of the country and to (XP) Division of Ministry of External Affairs by
further disseminate and archive the images. coverage of visiting VVIP’s Heads of States/
The specific functions include: Governments. A special album containing
1. Provide visuals (stills) to the media units the photographs of the visiting dignitaries is
of the Ministry of Information & Broadcasting presented to them by the Division.
for further dissemination to the media. 5. Undertakes special drive for North Eastern
a) Press Photo Publicity of Press States by documenting photographically the
developmental activities in the NE states.
Information Bureau is completely 6. Supplies photographs on payments basis
supported by Photo Division. to the non-publicity organizations, private
b) DAVP’s Exhibition wing is supported publishers and general public as per the
by the Photo Division in preparation of pricing scheme.
life size prints and other photo related
requirements III. Organisational Set Up
2. Provides special coverage (365 days & Photo Division housed in Soochna Bhawan,
24x7) of the Prime Minister’s domestic and CGO Complex, Lodhi Road, New Delhi is
international engagements’ extensive shoots. headed by Director (Photo Division) assisted
Subsequently, special albums containing by Deputy Director, Senior Photographic
photographs of PM visits are prepared. Officers, Photographic Officers, Administrative
3. Providing and documenting of photo Officer and other technical and subordinate
coverage for the offices of Hon’ble President, staff.
Hon’ble Vice-President, Hon’ble Speaker, The Division’s staff members accompany

80 Annual Report 2017-18

5

the Vice-President, Prime Minister and other Vice President’s Visits
ministers for providing extensive photo
coverage & photo publicity material of their India Abroad
visit within the country and abroad and are
also engaged in the proper documentation of Andhra Pradesh, Armenia and Poland
the images, enriching photo archives of the Jharkhand, Punjab during April 2017
Division for the posterity. and Karnataka during
September 2017
IV. Modernization of Photo Division
Efforts have been made to enhance the quality Andhra Pradesh,
of services of the Photo Division by upgrading Gujarat, Haryana,
equipment like large format Inkjet photo Tamil Nadu and
printers for provision of life size prints for Maharashtra during
exhibitions, special digital photo printer for October 2017
making back-to-back prints for preparation of Chattisgarh, Andhra
VVIP album. Further, a high capacity server Pradesh, Maharashtra
has been installed for archiving, indexing, and Odisha, Andhra
cataloguing & retrieving of 8-10 lakhs of Pradesh, during
digital images. November 2017

V. Synergy with other Media Units Prime Minister’s Visits
Photo Division has evolved with the changing India Abroad
times to support the digital requirements of U.P, Jammu & Sri-Lanka during
sister media units. The News Photo Network Kashmir, Jharkhand, May2017
of the Division has been functioning on Maharashtra, Odisha,
complete digital mode to avoid the delay in Gujarat, Dadra and
sending photographs to the Press Information Nagar Haveli and
Bureau and concerned stake holders. Digital Himachal Pradesh
camera equipment has been utilized with during April 2017
Laptop and V-data cards to transmit images Uttarakhand, Madhya Germany, Spain,
digitally from venue itself for the coverage of Pradesh, Gujarat and Russia, France,
assignments of Vice President, Prime Minister Assam during May Kazakhstan, Portugal,
and visiting VVIPs. 2017 USA and Netherland
during June2017
VI. Implementation of the Annual Scheme Uttar Pradesh, Kerala Israel and Germany
during 2017-2018 and Gujarat during during July2017
Under the Plan Scheme of ‘Media Infrastructure June 2017
Development Programme’ (MIDP), the Photo Gujarat, Tamil Nadu China and Myanmar
Division has implemented the sub- scheme and U.P during July during September
“National Center of Photography (NCP) and 2017 2017
Special Drive for North East Region” covering Bihar and Rajasthan Philippines during
activities like uploading and of images and during August 2017 October 2017
Annual photographic awards.
Gujarat and Uttar
VII. Important photo coverages undertaken Pradesh during
this year September 2017
As part of its activities in the Division photo Gujarat, Uttrakhand,
documentation of the events listed below has Bihar, Himachal
been undertaken. Pardesh and
Karnataka during
October2017

Activities Under Information Sector 81

was organized.

X. Annual Report of Vigilance Work for the Year 2017

Visit of Head of States/Government 1. Details of the Vigilance set up for There is no
1. President of Cyprus. the organization in the separate staff
2. President of Turkey. Headquarters and in the field sanctioned for
3. President of Belarus. offices the work related
4. P.M. of Bangladesh. to vigilance.
5. P.M. of Australia However the
6. P.M. of Sri Lanka seniors with the
7. P.M. of Malaysia assistance to
8. P.M. of Mauritius their
9. P.M. of Nepal. subordinates
10. P.M. of Japan are normally
11. P.M. of Italy disposing such
12. King of Bhutan cases.
13. King of Belgium 2. Preventive Vigilance activities
On completion of each visit Photo Division during the period:
presented a colorful Album to the visiting i) No. of regular inspection 4
VVIP on behalf of the Government of India, at conducted during the period:
the time of departure.
ii) No. of surprise inspections 2
carried out during the period
3. Surveillance and detection
activities during the period

VIII. Production Figures i)Details of the areas selected for All the areas
The number of assignments covered, images keeping surveillance where
acquired, uploaded prints, albums prepared important
during 2017-18 (i.e. 1st April, 2017 to 30th ii) No. of persons identified for productions are
November, 2017) are as under: being kept under surveillance made.
1. News and Features assignments covered 2727
None
2. Images sent/uploaded in PIB website 5589 4. Punitive activities (No. to be

3. Images uploaded in Photo Division website 6467 indicated against 4(i) to (x) where
the appointment authority is
4. Digital images acquired in house 282523 other than the President

5. Selected images catalogued and indexed 50,933 i. No. of complaints/references

for archival purpose received during the period 8Nil

6. Digital Print made/supplied 25445 ii. No. of cases in which
preliminary inquiry was
7 VVIP Photo Albums prepared 37 conducted Nil

IX. Implementation of Raj Bhasha iii. No. of cases where preliminary Nil
Photo Division is actively involved in the inquiry report were received
implementation of the Raj Bhasha in its small
office in the Headquarter. During the Hindi iv. No. of cases in which charge Nil
Fortnight in the month of September, 2017 a sheets for major penalty were
competition on General Knowledge in Hindi issued
was organized.

X. Annual Report of Vigilance Work for the v. No. of cases in which charge
Year 2017 sheets for minor penalty were
issued
Nil

82 Annual Report 2017-18 vi. No. of person on whom major
penalty was imposed

iv. No. of cases in which charge Nil
sheets for major penalty were
issued

v. No. of cases in which charge Nil term Courses, ranging from one to four
sheets for minor penalty were weeks, are also organized to meet the ever-
issued growing training needs of communication
professionals working in various media,
vi. No. of person on whom major Nil publicity and operational outfits of the
penalty was imposed Nil Central and State Governments, as well as
vii. No. of persons on whom Nil in Public Sector Organizations. The Institute
minor penalty was imposed Nil also collaborates with different National and
viii. No. of persons placed under International agencies in conducting training,
suspension seminars, workshops etc. and in undertaking
ix. No. of persons against whom joint research projects.
administrative action such as In recent times, mass communication has
issuance of warning etc. was undergone a paradigm shift and has emerged
taken as a major area of activity impacting the
process of decision-making. It has rapidly
x. No. of persons prematurely acquired importance and prominence and
retired under relevant provisions has become a major attraction for students
of rules. Nil pursuing different academic disciplines. The
Information Technology revolution sweeping
INDIAN INSTITUTE OF MASS COMMU- the globe has significantly contributed to
NICATION (IIMC) the expansion and changing contours of the
The Indian Institute of Mass Communication mass media.
(IIMC), was registered under the Societies In the changing environment, IIMC
continuously evaluates and revises its course
Registration Act, 1860 (XXI**o*f 1860), on curricula to effectively meet contemporary
challenges thrown up, enabling the
17th August, 1965 with the objective of effectiveness of the Courses in the changed
teaching, training and undertaking research scenario.
in the areas of journalism, media and mass Through its continuous hard work over the
communication. half century and as a result of its excellent
delivery mechanisms, IIMC has consistently
IIMC has graduated to conducting specialized retained the envious reputation of a “Centre
courses for meeting diverse and demanding of Excellence” in the arena of communication
requirements of the rapidly expanding and teaching, training and research and has
changing media industry in modern times. consistently maintained rank among the top
As of today, apart from training officers of media institutes of the country in various
the Indian Information Service, the Institute surveys.
conducts a number of Post-Graduate Diploma
Courses in Print Journalism (English, Hindi, Regional Reach of IIMC
Urdu, Odia, Marathi and Malayalam), Radio With the growing popularity of IIMC’s training
& T.V. Journalism and Advertising & Public activities and with a view to meet regional
Relations. The Institute also conducts a Post- aspirations, the Institute opened, in 1993,
graduate Diploma Course in Development a Regional Centre at Dhenkanal, Odisha.
Journalism for middle-level working At present, the Dhenkanal Regional Centre
journalists from Asian, African, Latin conducts two Courses: a Post-graduate
American and East European countries, Diploma Course in Journalism (English)
sponsored by the Ministry of External Affairs, and a Post Graduate Diploma Course in
Government of India since 1969, under the Journalism (Odia).
ITEC, SCAAP and TCS of Colombo Plan
Schemes. A number of specialized short-

Activities Under Information Sector 83

The next phase of expansion of IIMC was in A total of 6624 candidates applied for the
2011, when two Regional Centres at Aizawl Entrance Examinations for different courses,
(Mizoram) and Amravati (Maharashtra) and breaking all previous records.
in 2012, when two more Regional Centres at The All India Entrance Examinations for the
Jammu (Jammu & Kashmir) and Kottayam above courses (except for Odia, Urdu, Marathi
(Kerala) were established in temporary and Malayalam Journalism) were conducted
premises provided by respective State on 28th May 2017 in 18 cities across the
Governments free of cost. These four new country at New Delhi, Ahmedabad, Lucknow,
Regional Centres also offer Post-graduate Patna, Kolkata, Guwahati, Bhubaneswar,
Diploma Courses in Journalism (English). Bengaluru, Mumbai, Nagpur, Aizawl, Bhopal,
From 2017-18, two more regional language Chennai, Jammu, Kochi, Raipur, Ranchi and
courses have been started i.e. Marathi Hyderabad. The Entrance Examinations for
Journalism at Western Regional Campus the PG Diploma Course in Journalism (Odia,
at Amravati and Malayalam Journalism at Urdu, Marathi and Malayalam) were held
Southern Regional Campus at Kottayam. on 27th May, 2017 at Bhubaneswar, Delhi,
Nagpur & Mumbai and Kochi respectively.
IIMC has changed its character from being Following declaration of result of written
a Delhi-based institute to an Institute with examination on 21st June, 2017, the
a nation-wide presence through its Regional Interviews/Group Discussions were held
Campuses located in all the five major regions from 29th June, 2017 onwards at Delhi and
of the country. regional campuses. The final result of all PG
Diploma Courses was declared on 13th July,
Academic Activities from April 2017 to 2017.
October / November 2017 The new academic session started on 1st
August, 2017. The Hon’ble Member of
Post-Graduate Diploma Courses Parliament from Amravati Shri Anandrao
The process of admission to the following Post- Adsul launched the PG Diploma Course in
graduate Diploma Courses for the Academic Marathi Journalism at a function in New
Year 2017-18 commenced in March: Delhi linked online to IIMC’s Western Regional
1. Post-graduate Diploma Course in Campus in Amravati. A bust of Lokmanya
Bal Gangadhar Tilak was also unveiled on the
Journalism (Hindi) at Delhi occasion inside the IIMC’s Mini-Auditorium
2. Post-graduate Diploma Course in named after the great freedom fighter.
The orientation sessions for the new batch
Journalism (English) at Delhi, of students taking admission at New Delhi
Dhenkanal, Aizawl, Amravati, Centre of IIMC were conducted from 1st to
Jammu and Kottayam 4th August, 2017. Eminent persons from the
3. Post-graduate Diploma Course in field of mass communication including Dr A
Advertising and Public Relations at Surya Prakash, Chairman, Prasar Bharati,
Delhi Shri Alok Mehta, Sr. Journalist, Ms Subi
4. Post-graduate Diploma Course in Chaturvedi, Internet Scholar and Columnist,
Radio & TV Journalism at Delhi Ms. Nidhi Razdan, Executive Editor, NDTV
5. Post-graduate Diploma Course in and Shri Avijit Dutt, Senior Advertising &
Journalism (Odia) at Dhenkanal Communication Consultant addressed the
6. Post-graduate Diploma Course in Orientation Sessions.
Urdu Journalism at Delhi Post-graduate Diploma Programme in
7. Post-graduate Diploma Course in Malayalam Journalism was launched
Marathi Journalism at Amravati at IIMC’s Southern Regional Campus at
8. Post-graduate Diploma Course in
Malayalam Journalism at Kottayam

84 Annual Report 2017-18

SathIrIiMKC.P’GsoSK.sSSthoo-ugutrrrteahtisdeahurK,nayDtRe.aireeDmGgciiptoo.ln,oramGSlKaeCunPaeemrrroraepgalu,rsasIlImhMaamtC,Ke.ooDitnntaiMyraa1emlac,2yKattleoahrmarlaJGAoounuren1nag2ltihusemArsuawgtua,lss,t,l2aI2uI00nM1c17hCeb7dy. by Community Radio station at Bundelkhand
during this study trip.

Indian InIfnormdaitaionn SeIrnvicfeoCromursaestion Service Courses This year, nine Officer Trainees of 2015
Batch also attended Phase 2 training at
IIMC where they shared their experiences
of attachments with different Media Units.
Special lectures on social media, media
research and media planning were also
Tchois nyedaru, ncinteeOdfficderuTrrainineges Pofh2a01s5eBa2tc.h also attended Phase 2

training at IIMC where they shared their experiences of attachments with different

Media UFniotsr. Stpheceial fleicrtusretstoinmsoecia,l tmhedeia,4m-ewdiaereeskearPchhaandsmeedIiIaIpltarnnainigning
were alsuo ncodndeucrtedtdhureing PMhasied2-.Career Training Programme
Ffoor rtheIIfirSst tiOmef,ftihcee4r-wseekwPahasse cIIIotnraidninug cutnededr thbe yMid-ICIaMreeCr in
&TMraaMninaainngageIcgmnPeoemrsnoletgltnarDait,etmbNvumeoelewtorpefDamo,reetlGIhniISito. uITnnOhsfritfsiitgcwutertaerais,iotnGwihnnaugsrgwMacaaoonsnnadcdanuoncndtIadenudIgncsstbeetyitdtmuiIfIttoeMrueCoSnftTiSneSteccloeDorvlelfaeteablSrooviarfefaetictcTileororrnasiepnwditnuimtageh reinatt
DfoirpFfluoorrmmth.aTtaetrtrCerpdaoa:rouFioimnrnnstoeciotinilioonnrn:gRDgteoed wvthee&laonpsemxtMecgnrotaaJdnoenu.darnugalciestmmedenfto,r New Delhi. This
IIS Group ‘A’ OfficePrhoTtoraBiignees of 2016 batch with STS level officers
due for promotion to the next grade.IIMIISSCe,GScrohrureipNt‘A.aK’.rOSyfinfich(eaIr&aTtrBtahien)eVeaaslneodfdi2ct0oC1r6yhCbaaetrcierhmmwointahy nSonecIcrIoeMmtaprCyleIt&ioSBnhaonfrdtihCeNihra.PiKrhma.asSneiInhaDevelo6p7inthg
Diploma Course in Development Journalism for Non-aligned &
Countries concluded on 27th April 2017. Prof. B K Kuthiala, Vice
Inductio1n41TaI4IrSatintGiIhnIrgoeSuinpV“‘aGCAo’lemrOdomffPiuuiccnhetpicroaarTtsiyro‘eaInAninCdaIe’uneecIdtsnriOoeMnd(OmefTufdTraiciosaicn)tn”iineooaygtfrnIo2IM0TnT1Cr6rcaoaoBninmai1tnic6nphtheglOeceoctsmtioopbnlee(rOt,eod2fT0t1thsh7e.)eiroCJCofohumarnnmcaeuliDJlsnlotiscori,afprtuiMoomlnarokwn1hm9aaasnCltlaoahiluesnCCtrmhiheaiestu.frGvCeudeoistNu. aHrtieosnceaolnfUernrievdertsihinteyDoipf loJmouarsDnatoleis2mv3 MeainlddoCMparaemsesr ent
CDourminmgun2thice0ati1otrna6,inMinBegd,aiatthacenhdIIsSpceoOcimaTlslypdhealsedigtneeexddpomstuohrdeueletosInwcildtahsusmroecodtmiaioumnniotsdTuliklreesaDioDnn, ing
DadenAfdeVnCPcR,eDP1iaFFntt6PaC,cothP“mhmICBmeanoOenttcmdwc.oitAtshm;noANobstuahsteeiaonrmrniiam,Rcl pSi2faoleer0tctsau;in1roLittWy7nelEGe.muAaDatetrnandutc(hdwNrmaSiseGnMno)tguawtetsittMtdhahattiihonaeenes”Jaahtsrar;sariCakgthnoiamnnnsIedeIinrnMPtvsaogtlliCiiokc,een on
the
studies on wild life and hsteolaceivadilsfiooernexsatnrpyd;oItmhsepuacrrrtaineftgootffodteoccchunmlicaeansltasskryirllsfoillmoikemawt FritTminIIgPonuednweus. les

IIS OTsand features for radio,
There woasnintenCseoemngamgemuennticwiathtsioocinal,medMia e(SdMi) athrouaghnindteracstiopnewcithially
Sproaccitaicl aMldewdeoiasrki.ggiTanhnetseredlikweasFmaaclsoeobdoaouk,blreGiesof omgloewd, uMlietehlotwnaCtemrrisitsheadCt oiwmaemreunubiacancktioeitdnswwiitthhlike
EdelmanDInDdia,. TDheAtraViniPng,alDso FenPga,gePd IwBith isestuces.likAe ennovirtohnmeernt aiumditp, soocriatlant
athurdeiet-waneedeklgeBramhsasrraeotonDtsatrcsohmawmn uTanosiucratuionond.eurTtathkesetlnaatbtetyriOowTanssaosnpaeasrotfsotfihtgehenhirigmthraligienhinntsgt.insThtheeylike
visited CdomemfuennitycReadiao tsttaatiocnhatmBunednelkthawndidtuhringAthsisssatudmy tripR. ifles; LWE
Attachment with the Jharkhand Police and
CRPF Commandos; National Security Guard
(NSG) at Manesar; Conservation studies
on wild life and social forestry; Imparting ScShcohollaarsrsof tohef 6t7htheDe6ve7lopthmenDt JeovurenalloispmmCoeurnsetpJreoseuntrinng aa Cliusltmural Course
presenting aPCerfuorlmtaunrceaalt PIIMeCrformance at IIMC

of technical skills like writing tTnhheewecrsreafwatnaoDcdsofeuvnetlroie6p6JC8sin.tho7goThuCtuDehoirpunfolnnouttmrrairemaisDloeicCnsositohmpmuclrmolsnooeegnnmccfineoocduarlrDosuneevd1eeNsnltCeodAopeduomdngeouuon-nstnrta22s4lJ02tiohe1guN77rnonwtvaieehltihsimdmn2bA5erpfp,o&a2rrr0tDii1cNl7ipoe.2Danvn-0ateesli1gvlfnroo7eemdpl.o1m&P8preinonfgt.
features for radio, television and
documentary film at FTII Pune.
intense engagement with social media (SM) B K Kuthiala, Vice Chancellor, Makhanlal
through interaction with Social Media giants Chaturvedi National University of Journalism
like Facebook, Google, Meltwater that were and Mass Communication was the Chief
backed with practical work. There was also a Guest. He conferred the Diplomas to 23 Mid
brief module on Crisis Communication with Career Journalists from 19 Countries.
Edelman India. The training also engaged
with issues like environment audit, social 68th Diploma Course in Development
audit and grassroots communication. The Journalism for Non-aligned & Developing
latter was one of the highlights in the three- Countries commenced on 1st August 2017
week Bharat Darshan Tour undertaken by with 25 participants from 18 countries.
OTs as part of their training. They visited The four month long course ended on 24th
November, 2017.

Activities Under Information Sector 85

Formatted: Font color: Red

convocation was held wherein 9 IIS Officers
Trainees were awarded their completion
certificates on the successful completion
of their 2 years of Induction Training at
IIMC. Also, 25 Development Journalism
participants from 18 countries received
Diplomas in Development Journalism from
the Chief Guest on the completion of their 4
month course.

Short Courses Conducted during 1st April

Lighting of lamp by ChPiheoftoGBiug:est Shri Kailash to 31st October 2017
SatyLaighrttinhgiofalanmdp bSy hChrieifKGu.Gest.SShuri rKeaislahsh,SDatyirarethci taondrSGhrei Kn.Ge.Sraurelsh, IIMC runs regular short-term academic
IIMCDireactnordGeSnehrarliIIMMCaayndaSnahtrkIiIMMAaCy’gsanr5k0atAhwgCroaanwvla,olc,faAotdiordnmitioenarl DAiredcdtoritGieonneraallIIMC programmes for personnel from different
Director General IIMC at IIMC’s 50th Convocation Media Units of the Ministry of Information
and Broadcasting. A number of specialized
50th Convocation of IIMC

The 50th Convocation of IIMC was held with short-term courses are also conducted for
great fervor on 20th November, 2017 with meeting the professional training needs of
Nobel Peace Laureate, Shri Kailash Satyarthi Defence officials, Police officers of various
gracing the occasion as the Chief Guest and states and for those working in various media
delivering the convocation address. A total of and publicity organizations of the Central
339 students were conferred PG Diplomas in and State Governments, as well as in Public
various disciplines. For the first time, a joint Sector Enterprises. The following is the list

Shri K.G. Suresh, Director General IIMC presenting a memento to Chief Guest Shri
Kailash Satyarthi at IIMC’s 50th Convocation. Shri Mayank Agrawal, Additional
Director General IIMC is also on the dias.

Scholars of 68th Batch of Development Journalism Course with Shri K.G. Suresh, Director General IIMC, Shri

ScholaMrasyoanf k6A8gthraBwaatlc, hforomfeDr eAdvdeiltoiopnmaleDnirtecJtooruGrneanelirsaml IIMCCo,uCrosuerswe iDthireScthorriDKr..GAn.aSnudrPersahdh, an

Director General IIMC, Shri Mayank Agrawal, Additional Director General IIMC,
Course Director Dr. Anand Pradhan
86
Annual Report 2017-18

of short term courses conducted during 1st Major Events:
April to 31st October 2017: (i) The 53rd Foundation Day of IIMC was
celebrated on 17th August 2017 with both
S.No. Name of Course Date Course No. of students and staff participating in sports and
cultural events. Shri Baldeo Bhai Sharma,
Director Participants Chairman, National Book Trust of India was
the Chief Guest.
1 Photography & 5th - 30th Prof Vijay 18 (ii) The 53rd Foundation Day lecture was
delivered by Shri Arnab Goswami, Founder
Videography June Parmar & Editor-in-Chief, Republic at IIMC on 18th
August 2017.
Course for SSB 2017
Memorandum of Understanding with
2 Videography 3rd to 28th Prof. Vijay 15 various Institutions:
IIMC has entered into a Memorandum of
Course for July Parmar Understanding (MoU) in the area of mass
communication with Shri Lal Bahadur
JCO/NCO 2017 Shastri Rashtriya Sanskrit Vidyapeetha,
New Delhi to jointly organize a three
3 Course on 21st to Prof. Vijay 7 months long advanced course on Sanskrit
Journalism; Kushabhau Thakre Patrakarita
Public Relation 25th Parmar Avam Jansanchar Vishwavidyalaya, Raipur,
wherein IIS trainees visited the University and
in Digital Era for August had interactive session at the University on
communication needs in Left Wing Extremism
DIPR Officers of 2017 affected areas: National Institute of Science
Communication and Information Resource
Assam for promoting science communication: Film
& Television Institute of India for a course on
Government television script writing.

4 Course in Media 4th to 22nd Prof. Vijay 17 Research Journals
Every quarter of the year, IIMC publishes
Communication September Parmar two research journals- Sanchar Madhyam
in Hindi and Communicator in English
for Officers on 2017 bringing out research articles on media and
communication.
Media & Staff
Community Radio Outreach through Apna
Appointments./ Radio
The Institute’s Community Radio, Apna
PRO/ Radio, broadcasts on 96.9 MHz, five days a
week for seven hours each day from 10.30 AM
Instructors to 05.30 PM in a range of about 15 km around
IIMC. The FM radio station has a production
5 Media 9th to 13th Dr 12 studio, presentation studio, recording studio
and three sound editing workstations.
Communication October Anubhuti
Community Radio Empowerment and
Workshop for 2017 Yadav Resource Centre

General Officers

6 Media 6th to 17th Dr 13

Communication November, Anubhuti

Workshop for 2017 Yadav

Senior Officers

(Brig/Col/Equiv)

7 FTII Short 7th to 29th Conducted 20

Course on November, Jointly by

fiction writing 2017 IIMC and

for Television FTII

8 Public Relations 20th to Dr 11

Course for 24th Anubhuti

NDRF Officers November, Yadav

2017

Activities Under Information Sector 87

A Community Radio Empowerment and “Upgradation of IIMC to International
Resource Centre functional at IIMC’s New Standard”, proposals included upgradation of
Delhi campus since March, 2017 imparts IIMC i.e. construction of additional floors on
training on establishing, operationalizing and the existing main building and lecture block
managing community radio stations. It is a at the IIMC Campus, New Delhi, construction
dynamic hub for diverse professional, practical of new buildings on the vacant land at the
and research activities on community radio. IIMC Campus, New Delhi and construction
of new buildings at the IIMC Campus,
National Media Faculty Development Dhenkanal, as well as the starting of four new
Centre Regional Campuses of IIMC in the states of
In consonance with IIMC’s vision to set global Maharashtra, Mizoram, Kerala and Jammu
standards for media education, research, & Kashmir from temporary premises to be
extension and training, a National Media made available free of cost by the respective
Faculty Development Centre has been State Governments.
established at the institute. The Central Sector Scheme “Opening of
New Regional Campuses of IIMC” included
Establishment of National Centre of proposals for construction of permanent
Excellence for Animation, Visual Effects, campuses for the four new Regional
Gaming and Comics in Mumbai (NCoE- Campuses of IIMC on land to be provided by
AVGC) the respective State Government free of cost.
Animation, Visual Effects, Gaming and For Aizawl Campus, IIMC had entered into
Comics (AVGC) are at the nascent stage of MoU with CPWD for construction of buildings.
development in India. Keeping in view the The contract has been awarded and work had
potential for expansion and job creation commenced in last week of September, 2015.
in these fields which will boost the AVGC The physical progress of works is 65 percent
industry in India, the Government of India till October, 2017.
has decided to set up the National Centre So far as IIMC Kottayam Campus is
of Excellence for Animation, Visual Effects, concerned, Government of Kerala has
Gaming and Comics (NCoE-AVGC) as part of handed over about 10 acres of land at village
IIMC to impart world class education at UG, Pampady, Kottayam Distt. to IIMC free of
PG and Doctoral levels in different disciplines cost for setting up its Regional Campus in
of AVGC sector at affordable cost. The Centre Kottayam. IIMC has entered into an MOU
will also organize short term courses in the with CPWD for construction of buildings at
above disciplines. Kottayam as deposit work. The work has
The NCoE-AVGC is proposed to be set up commenced at the project site. There has
in Mumbai and the State Government of been approximately 40% physical progress at
Maharashtra has identified about 20 acres of site upto 2nd quarter of September.
land in Film City, Mumbai for the proposed 15.2 acres of land at Jammu has been
Centre. handed over to IIMC free of cost on 24th
It is planned to operate with a student May, 2016 by Govt., of J&K. The Project for
capacity of around 1480 with 60 per cent of construction of the regional centre has been
the students in the UG Programme. It will have assigned to CCW (AIR) Ministry of Information
tie-ups with the industry and international & Broadcasting. At present, the work for
institutes of repute for academic excellence. construction of boundary wall is in progress
IIMC has already taken up the process of and the construction of permanent campus
establishing the proposed NCoE-AVGC. would begin thereafter.
15 acres of land at Amravati has been handed
CENTRAL SECTOR SCHEMES of IIMC
Under the Central Sector Scheme

88 Annual Report 2017-18

over to IIMC free of cost on 29th June, 2016. segments of the Press and 8 overseeing the
Project for Amravati has also been assigned readers’ interest, are representatives of the
to CCW (AIR), Ministry of Information & two Houses of Parliament (3 Lok Sabha and
Broadcasting. The Consultant for preparation 2 Rajya Sabha) and premier literary and legal
of Project Report, preparation of structural bodies of the country i.e. University Grants
drawings etc. has already been appointed. The Commission, Bar Council of India and Sahitya
pre-investment activities viz. topographical Academy. The Council funds comprises
24th Ma15y,.s22ua0c1rr6evsbeoyyf Glaoonvdft.a,tthoJfaeJm&mlKau. nhTadhse,bePseronojeihlcatnidfnoerdvcoeovnsesrttrtiuogcItIaiMontCioofrfenteheoefrtcecogsi.otnosanlhall of fee collected by it from newspapers, other
centre hacs boemen masseignnecd eto CsChWo(rAtIRly) M. inistry of Information & Broadcasting. At receipts and grants in-aid from the Central
Government.
present, the work for construction of boundary wall is in progress and the The Council discharges its functions through
adjudication on complaint cases received
constructiOontohf peermraInenntictaimaptusivwoeusld begin thereafter. by it, either against the Press for violation
of journalistic ethics or by the Press for
15IaIcMresCof laancd catoArmdrasvatiphrasiobereintyhantdoed ohveeratoltIIhMC. frIene ofacodsdt ointion interference with its freedom. Where the
29th Junet, o2016a. Pllroojepctaftohr Aicmravadti ohcastoalrsos,beenHaossmigneedotpo aCtChWic(AIR),and Council is satisfied, after inquiry, that a
Ministry poArfeIpynafourarmtrioavntieoondf &satrBurcotuardadclaodsrtcianwtgi.ongrTssheetcC.ohnarssueltagalnruetafldoary rpbrleeyepnaraatpiopvnoiinostfeiPdt.roTjehcet the newspaper or a news agency has violated the
Report, standards of journalistic ethics or public taste
or that an editor or working journalist has
campus. pre-investment activities viz. topographical survey of the land, soil investigation etc. committed any professional misconduct, the
Council may warn, admonish or censure them
shall commence shortly. or disapprove of their conduct. The Council
IIMC has taken measures to keep the is also empowered to make observations as
Other IInIMitcCiaativmaecscporudsseprsiorictyletoanheaaltnh. dIngraeddeitinon btootahllopaatthicDedolchtoirs,and it may think fit in respect of the conduct of
HomeopaRthiec agnidoAnyuarvledCa daocmtorps ruegsulearsly viasitnthde caimnpust.his direction it any authority, including Government, for
IIMhC ahass tiankeintimaetaesudresato pkereop gthreacammpmusees colefantranedegrpeelnabnotthaattion interfering with the freedom of the press. The
Delhi andoRnegiobniarl Cthamdpuasyessanodfinitthiss deiremctiopnliot hyaes einistia,tend aapmrogeralmym“eEofach decisions of the Council are final and cannot
tree plantaotinoneonPblirathndatysOof nitseem”.ployees, namely “Each one Plant One”. be questioned in any court of law except
by way of writ under relevant article of the
Faculty, Staff & Students led by constitution.
Shri K.G. Suresh, Director General undertook
Complaints before the Council
Swachh Bharat Abhiyan at IIMC Between 1st April , 2017 to 30th November
,2017, Press Council of India received 506
Faculty, Staff & Students lead by Shri K.G. Suresh, Director General undertook complaints of which 142 cases were filed by
the Press while 364 were filed against the
PRESS COUSNwaCchhIBLharOat FAbhIiyNan Dat IIIMAC (PCI) Press. It carried over previous pendency of
532 cases. Of these, the Council adjudicated
Introduction 207 cases while 687 cases were closed at the
The Press Council of India is an autonomous threshold without oral inquiry. The Council
authority mandated by the Parliament for thus disposed of 894 matters.
the twin objective of preserving the freedom The Council submitted the following reports
of the press and maintaining and improving during the period under review:-
the standards of newspapers and the news (1) Reports of the Sub-Committee to examine
agencies in India exercising quasi-judicial
functions over the print media as well as the the Report of Interlocutors on Media and
press person. It comprises of a Chairman and Media Scenario of Jammu & Kashmir, (2)
28 members. The Chairman by convention, Reports of Sub Committee on the issues
is a sitting/ retired judge of the Supreme of Advertisements and Accreditations,
Court of India, and present chair is Hon’ble
Mr. Justice Chandramauli Kumar Prasad.
Of the 28 members, 20 represent various

Activities Under Information Sector 89

(3) Recommendations of Committee Arunachal Times by unknown assailants; (8)
on Women & Child Welfare Karnataka Cash for coverage to journalists for covering
Legislature; (4) Opinion on Private the event of National Highway Authority of
Members bill on indecent or surrogate India in Angul (Odisha); (9) Brutal attack on
Advertisement and remix songs. Shri Ramesh Rath, Reporter, Pragativadi by
(2) PCI submits report on the Newspapers unknown assailants at Balipatna (Odisha);
found indulging in unethical practices (10) Murder of Ms. Gauri Lankesh, Editor,
and censured by them to DAVP for Gaui Lankesh Patrike by unknown assailants
suspension from empanelment as per the in Bengaluru; (11) murderous attack on Shri
provisions of Print Media Advertisement Pankaj Mishra, Journalist, Rashtriya Sahara
Policy 2016. This step will go a long way in Arwal; (12) Arrest of Shri Kamran Yosuf,
in encouraging the Press to improve its freelance photo-journalist by the National
ethical conduct. Investigation Agency (NIA); (13) Murder of
Shri Shantanu Bhowmik, Reporter Dinraat
Suo-Motu Cognizance taken by the Council Channel in Tripura; (14) Murder of Shri K.J.
on the following matters Singh, Sr. Journalist in Mohali (Punjab); (15)
1. Suo-motu cognizance w.r.t. (1) assault on Threats to murder the Journalists by the
photo journalist Shri Srikant Singh by the Maoists in Chhattisgarh; (16) Burning and
Police; (2) attack on a Reporter of Sakshi Daily, destroying copies of the Arunachal Times in
Shri A.D. Babu by a gang at Nathavaram in Arunachal Pradesh; (17) Arrest of Shri Vinod
Visakhapatnam Rural district of Andhra Verma, Editor of Amar Ujala by Chhattisgarh
Pradesh; (3) Police assault on journalists police; (18) Arrest of Shri G. Bala, freelance
in Sopore (Baramula); (4)Police attack on cartoonist by Tamil Nadu Police; (19) Burning
journalists in Kolkatta on 22nd May, 2017; copies of Daily Poknapham by BJP workers;
(5) Filing a criminal defamation case against (20) Murder of Shri Sudip Datta Bhowmik,
Shri Govind Ingle, journalist of Dainik Lokmat Sr. Journalist of Syandan Parika by a jawan
(Marathi); (6) Murders of Shri Kamlesh of Tripura State Rifiles.
Jain, Reporter of Nai Dunia in Mandsaur
(M.P.) and Shri Shyam Sharm, Journalist Press and Registration Appellate Board
in Indore (M.P.); (7) Attack on Shri Ranjit Section 8C of the Press and Registration of
Mishra, Sr. Journalist/Associate Editor, Books Act,1867 entrusts to the Press Council

The Hon'ble Vice President Shri M. Venkaiah Naidu and HMIB Smt. Smriti Zubin Irani, presenting
the National Awards for Excellence in Journalism, at the Valedictory of Golden Jubilee
celebrations of the Press Council of India, on the occasion of the National Press Day,
in New Delhi on 16th November, 2017

90 Annual Report 2017-18

of India, the Appellate Jurisdiction over the the presence of the Hon’ble Prime Minister
Magisterial Orders of non-authentication of a of India and State Counsellor of Myanmar
Declaration under Section 6 or its subsequent between Press Council of India and Press
cancellation under Section 8B of the said Act. Council of Myanmar to promote an enabling
The Board consist of a Chairman and another environment towards ethical, responsible and
member to be nominated by the Press Council skilled journalism with unhindered access
of India among its members. It has heard 17 to information. Hon’ble Chairman, Press
appeals in four sittings during the period and Council of India accompanied by a Member
passed appropriate orders. and Secretary, Press Council of India held in-
depth discussion on implementation of this
National Press Day 2017 bilateral agreement aimed to create a work-
The National Press Day celebration are held force trained to rise above the pressures of
every year by the Council and this year being social media and contribute to the hard-won
the valedictory of the Golden Jubilee year and precious democratic principles held so
of the Press Council of India the subject for dear by both the countries.
discussion, countrywide, was “Challenges
Before The Media”. The main event was PCI Chairman Justice Shri Chandramauli Kumar
inaugurated by Hon’ble Vice President of Prasad addressing at the World Press
India Mr. M. Venkaiah Naidu, and the Hon’ble Freedom Day at Jakarta
Minister of Information & Broadcasting Smt.
Smriti Zubin Irani graced the occasion as Transparency Mechanism
Guest of Honour. The National Awards for a. The Secretary of the Press Council of India
Excellence in Journalism were also conferred is the Chief Vigilance Officer of the Office
on the Day in various segments out of the and the Vigilance set up conducted regular
entries received from all over the country. and surprise checks to prevent/combat any
The representatives of World Association of corruption practices in the Secretariat. The
Press Councils (WAPC) who were in Delhi grievance redressal mechanism is headed
during the period for participating in the by the Secretary, PCI and general public
WAPC Executive Committee Meeting, also can meet with their grievances on every
participated in the deliberations organized by Wednesday between 4.00 p.m. and 5.00 p.m.
PCI. in the office.
b. The Citizen’s Charter of the Council is
International Interaction/MoUs being updated.
Hon’ble Chairman, Press Council of India, c. Reservation policy of Government of India
Justice Chandramauli Kumar Prasad was for SC/ST/OBC/PH etc. is being implemented
invited to give a talk in Indonesia during 1st-
4th May,2017 on “ Critical Minds for Critical
Times : Media’s Role Advancing Peaceful just
and inclusive Societies” by UNESCO, Jakarta,
Indonesia on the occasion of World Press
Freedom Day 2017. He also visited Sri Lanka
from 1st to 3rd August , 2017 on the invitation
of Sri Lanka Press Council as the Guest of
Honour in the Convocation for Awarding
Diplomas in Media Studies and Journalism,
where he delivered the Convocation address
and interacted with his counterpart
in activities promoting journalism. A
Memorandum of Understanding was signed
in Myanmar on 6th September, 2017 in

Activities Under Information Sector 91

in the Secretariat of the Council. To emphasise the use of Hindi, “Hindi
fortnights (Pakhwada)” was observed in the
Promotion of Official language Secretariat of the Council from 14th to 28th
The Council paid particular attention to the September, 2017. The main function of
propagation of Hindi in its official use. Most Hindi Diwas was held on 25th September,
of its staff already notified under Section 2017, when Hon’ble Chairman Mr. Justice
10(4) of the Official Language Rules, 1976 Chandramauli Kumar Prasad delivered his
are encouraged to work in Hindi. message and expressed his views to promote
During the period under review, Hindi Section use of Hindi in the Council. Employees of the
organized two quarterly workshops for the Press Council of India were conferred cash
benefits of its employees and two quarterly prizes & certificates under ‘Hindi Protsahan
meetings of Rajbhasha Implementation Yojana’ for their contribution in promoting
Committee. Officials of the Council Secretariat use of Hindi language in the office practices
were sent to various training programmes and procedures via Hindi noting, drafting
conducted under Hindi teaching Scheme. and typing.

92 Annual Report 2017-18

HMSIB Col. Rajyavardhan Rathore paying floral tributes at the portrait of Sardar Vallabhbhai Patel,
at the “Sardar Patel Memorial Lecture 2017”

Activities Under Information Sector 93

News Room at DD News
94 Annual Report 2017-18

5 ACTIVITIES UNDER
BROADCASTING SECTOR

OVERVIEW OF BROADCASTING SECTOR the pay TV broadcasters for distribution of
IN INDIA content over their networks on payment of
1. The cable and satellite television market an annual subscription fee. There are four
in India starting early 1990s has been, kinds of distribution platforms in India - the
spurred by major international events and Cable Television services, the Direct-to-Home
growth of homegrown media companies. services, the Internet Protocol Television
The industry has experienced rapid growth, services and the Head end in the Sky services.
with the number of subscribers increasing 3. Cable TV services in India are regulated by
from just 0.41 million in 1992 to more than the Cable Television Networks (Regulation) Act,
181 million by the end of 2016. As on 31st 1995, and Regulations, Orders and Directions
October, 2017, India has a large broadcasting of TRAI, the Regulator for Broadcasting
and distribution sector, comprising 877 Services. While the Cable Act provides for
television channels, 1469 Permanent and 2 registration of Cable Operators with the Postal
Provisional Multi System Operators (MSOs) Authorities no authentic figures are available
registered with the Ministry of Information of their number. The cable TV services
& Broadcasting, 7 Direct to Home (DTH)/ value chain comprises four main supply
satellite TV operators, 2 HITS operators and side entities i.e. Broadcaster, Multi System
several IPTV service providers. Operator (MSO), Local Cable Operator (LCO)
and the end consumer. The Broadcaster who
2. The Television (TV) industry value chain owns the content to be televised and received
consists of Content production, Broadcasting by the viewer forms part of the supply chain
and Distribution segments. While the transmitting or “up-linking” the content
content production industry is unregulated, signals to the satellite. The MSO’s role is to
the Broadcasting and Distribution segments downlink the broadcasters’ signals from the
are regulated by the Ministry of Information Satellite, decrypt any encrypted channels and
& Broadcasting (MIB) and the Telecom provide a bundled feed consisting of multiple
Regulatory Authority of India (TRAI). As channels to the LCO. There are around 6000
per the policy, while the satellite footprints MSOs present in the Indian market today
of a large number of channels uplinked of which 1471 are registered with MIB. The
from abroad may be available in India, only MSO an intermediary dependent on the
such channels as are permitted by the MIB broadcaster for content and on the LCO
under the Uplinking policy guidelines and/ for last mile connectivity and subscription
or Downlinking Policy Guidelines can be revenue collection is required to have head
distributed for public viewing by distributors. end for downlinking of TV channels. The role
Depending on the revenue model adopted by of the LCO in the supply chain is to receive
the broadcaster, a TV channel can either be a feed (bundled signals) from the MSO and
a Pay channel or a Free to Air channel(FTA). retransmit this to subscribers in his area
The income of the pay channel comes through cables. MSOs can also distribute
from subscription revenues received from signals directly to the consumers. Industry
distributors of TV channels and from the estimates that around 60,000 local cable
carriage of advertisements on their channels, operators in the country.
whereas the FTA is dependent only on 4. The DTH services were permitted under the
Advertisement Revenues. The distributors Policy Guidelines on DTH services issued by
are required to enter into agreements with

Activities Under Broadcasting Sector 95

Government of India on 15th March, 2001. Guidelines for Uplinking in 2002 and
The first DTH service provider operationalized Downlinking in 2005. These guidelines
its services on 2nd October 2003 and the were further amended in December 2011.
number of private DTH service providers has The guidelines are available on the Ministry
since grown to 6. In addition, Doordarshan website i.e. www.mib.nic.in .
is also providing DTH services on a free to
air basis. A DTH service provider sets up Salient features of the amended guidelines:
an infrastructure to downlink the satellite (i) All TV channels would be required to
TV channels uplinked by the Broadcasters,
decrypts them wherever required, aggregates operationalize their TV channels within
and bundles them, re-encrypts them, uplinks a time frame of one year from the date
them via his earth-station to the satellite, of permission, for which Non-News and
for reception directly by the authorised current Affairs channels will have to
subscribers through small roof top dish sign a Performance Bank Guarantee
antennas and Set Top Boxes. As the satellite (PBG) of `1 crore whereas News and
footprints are available on a pan India basis, Current Affairs channels will have to
the DTH services are an important means give a PBG for ` 2 crores. In the event of
of distribution of News and Entertainment non-operationalization of the permitted
channels in remote and inaccessible areas. channel within a period of one year, the
While the transmission of content over DTH PBG will be forfeited and permission
is digital in form and therefore provides cancelled.
enhanced picture quality and a number (ii) The period of permission/registration for
of other value added service, the carriage uplinking/Downlinking of channels will
of TV channels over DTH is constrained by be uniform at 10 years.
limited satellite transponder capacity, and (iii) Proposals of merger, demerger and
disruption of signal due to rain/bad weather. amalgamation will be allowed under
5. Internet Protocol Television (IPTV) the provisions of Companies Act, after
Services in India are regulated as per the obtaining the permissions of the Ministry
‘Guidelines for provisioning of IPTV services’ of Information & Broadcasting as per
of 8th September, 2008 which provide for procedure.
distribution of TV content by eligible Telecom (iv) Permission for Uplinking/downlinking
or Internet Service Providers over their of a TV channel will be for a period of
network, in addition to Cable operators by use 10 years. Renewal of the permissions
of Internet Protocol. While the IPTV services of TV channels will be considered for a
provide digital content and interactive period of 10 years at a time subject to
services, the growth of IPTV services is the condition that the channel should
intimately linked with the penetration and not have been found guilty of violating
growth of Broadband connectivity. the terms and conditions of permission
including violations of the Programme
STATUS OF SATELLITE TV CHANNELS and Advertisement Code on 5 occasions or
more. What would constitute a violation
I. The Policy would be determined in consultation
The first private satellite TV channel in India with the established self-regulating
was permitted to uplink in 2000 from Indian mechanisms.
soil. Before this, the private TV channels were (v) The channels operating in India and
uplinked only from foreign shores. With the uplinked from India but meant only for
growth in the Media and Entertainment sector, foreign viewership should be required
the demand for uplinking/ downlinking of to ensure compliance of the rules and
TV Channels from India increased manifold
which necessitated the framing of Policy

96 Annual Report 2017-18

of the company is also examined to determine the eligibility of the company

among other eligibility criteria. Permissions are issued by the Ministry to

applicants after obtaining Inter Ministerial clearances and Registration and

PercrmeogniusteslanitotionisnFsbeoeefintahgseptraaoprdpguelcticecdaobualnnetd.ryufpolrinwkheidc.h The Networth of the company is also
examined to determine the eligibility of the
company among other eligibility criteria.
ISAIa..tPeGrlolirctoeewdTutVrhe cothofaGTnrnealeneltsvPiseiromniscshioannsnfeolrsNew Permissions are issued by the Ministry to
applicants after obtaining Inter Ministerial
The applications for new TV channels are clearances and Registration and Permission
e1x.amTihneedfiinrsttheprliigvhatteof sthateeellliigtiebiTlitVy ccrihtearnianelF“eeAaasj aTpapklic”abwlea.s permitted in the year
stfmaaooevsricabtuih.2bbplpUnraee0eyiribptceerM0yll.mseni0i3nicncn.0irkoletieintis.btSxhaneteTprrigdtdanyNhhanceneuoaocefdinnevnaMHiddptenfiheoponmgetmrlDihisnbcauoetteaehrwtptytAreihnla,ofPifwleCnnaoifn2esiolkaribkb0mcissaoisny1tnprifug7togeapeqr.nGa(fuioUwyocu.Yeberehi/wat.dte.LianceawaoiM)hdlrnrifwdn-iaiinewwetpnnidgsss.ridisisvtedrcpt1ATahyoha.at.geweackTGhnren”hnora.snoewlwasteMiwhtanfltepsiistehrknlehislniiprtisnbotmietIpenognrfrmuryidTitT(qvitnieDhateuaVultatdehee/emsLtvdac8iss)bpshioa7nbieegfato7erreunnmtelphlicnnioidrcethteieehftevalxeyaalsTdnpeiTtnnVaaneinV8rnenece7sdls2hl7siIas0niacnts0ingehcdn0lhnsaali.ihaeatntIlSneanonhin“wdfenAaeaTilcsnalassVsetj
below:Board of Directors. The applications are in India by 30th November, 2017. Year-wise

simultaneously sent to the Department of growth in number of TV channels permitted
Space/ Department of Revenue as the case under uplinking (U/L) and downlinking (D/L)
may be for obtaining necessary clearances. guidelines is shown below:

Number of Television Channels permitted by the Ministry

Channels Permitted since 2001

1000 733 754852 723 816 749837 808 899 794 877 Foreign
900 822 761 Channels
800 Downlinked
NUMBER OF CHANNELS 700 859 in India
600
500 115544 Channels
400 190 Uplinked in
300 192 India
200 259
100 55 68 74 89 98 98 93 88 91 83 266 Total
369
000002745 456699 424
93 437
0 505
93 529
130 603
130

2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017

YEAR

4

Activities Under Broadcasting Sector 97

2. Permissions are given by the Ministry to operate only two categories of TV
Channels i.e. `News & Current Affairs TV Channels’ and `Non-News & Current
Affairs TV Channels.’ The share of News and Non-News channels in the total
permissions given can be seen below: (389 News and 488 Non-News)

Category wise permitted Channels

PERMITTED TV CHANNELS
(NEWS vs NON-NEWS)

44.36% 55.64%

News-389 Non-News-
(44.36%) 488

(55.64%)

B. Growth of Teleports : As on 30.11.2017- 68 Teleports
Number of Teleports permitted by the Ministry

Teleports Permitted since 2001

100

90 84 87 90 89 86 86 83
80 77

70 71 68
60 64

50 51
40 42

30 31

20 21
10 7 12

0

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001

III. New initiatives 5

98 Annual Report 2017-18