HFC Foundation Year in Review

HAWTHORN FOOTBALL CLUB

FOUNDATION

FOUNDATION DONOR IMPACT
AND ANNUAL REPORT
One for All, today, tomorrow, always.

Produced by the Hawthorn Football Club Foundation
The Hawthorn Football Club Foundation takes great pride in
acknowledging our generous supporters and makes best efforts in ensuring
that all information contained within this publication is up to date and
accurate. We would like to apologise if there are any errors or omissions.
Should you discover an error or would like your contribution recognised
under a different name, please don’t hesitate to contact the Foundation so
that we can update your details.
Contact Details
Hawthorn Football Club Foundation
PO Box 829
Mount Waverley VIC 3149
P: 03 9535 3000
E: [email protected]
W: foundation.hawthornfc.com.au
ABN: 25 846 648 328

Content, Design and Editing
Hawthorn Football Club Foundation
Hawthorn Football Club
Photography
Hawthorn Football Club
AFL Media
Printing
Pinnacle Print Group

Hawthorn Football Club Foundation

DIRECTORS 4
FOUNDATION OVERVIEW 5
CHAIRMAN’S REPORT 6

FACILITIES 8

THE KENNEDY COMMUNITY CENTRE 8

DONORS 9
DONOR ACKNOWLEDEMENT 9
ESPRIT DE CORPS 10
MEET THE MACKENZIES 10

COMMUNITY 14

COMMUNITY VISION 14

HAWTHORN INDIGENOUS PROGRAM 16

SOCIAL INCLUSION 26

MENTAL HEALTH 32

COMMUNITY PARTNERS 36

SUPPORTERS 37

HERITAGE 38

MUSEUM 38

GLENFERRIE GOLD 39

ALWAYS HAWTHORN BEQUEST CLUB 40

THANK YOU 42
FOUNDATION EVENTS 43
2019 ACHIEVEMENTS 44

2019 YEAR IN REVIEW

4

DIRECTORS

Hawthorn Football Club Foundation 2019

Board Members

Tim Shearer Geraldine Farrell Brad Harris Maria Lui Ex-Efficio
Chariman Board Member Board Member Board Member

Scott Patterson Chris Voigt Richard Garvey Justin Reeves Tim Silvers
Board Member Board Member Board Member Chief Executive Chief Operating
Officer Officer
Ambassadors

Ian Dicker Graham Arthur Peter Hudson Peter Knights David Parkin OAM Liam Shiels
Patron Ambassador Ambassador Ambassador Ambassador Ambassador

Staff

Kerrie Brewer Shaun Spence Carlie Saunders Adam Moedt Oscar Anderson Stephanie Collins
General Manager Foun- Foundation Manager Foundation Community Manager Community Coordina- Community Coordinator –
dation and Community Coordinator tor – Social Inclusion Health and Wellbeing

Randy Briggs Ned Brewer-Maiga Mike Warren Peter Haby Rachel Bradshaw
Community Coordina- Community Trainee Bequest Officer Club Historian and Assistant Historian
tor – Indigenous –Social Inclusion Museum Curator and Museum Curator

Hawthorn Football Club Foundation

5

FOUNDATION OVERVIEW

WHY WE EXIST

The Hawthorn Football Club Foundation plays a key role in supporting the club
whilst it builds towards a prosperous future. Dedicated to ensuring it has every
opportunity to perform at its peak and become a benchmark for excellence,
unity and success.

The Foundation is also committed to supporting the club’s community engagement programs and preserving the
history of the Hawthorn Football Club.

We strive to be the leading Australian sporting club in the philanthropic space by developing a sustainable
culture of philanthropy across the Hawthorn family.

One for All, today, tomorrow, always.

The Hawthorn Football Club Foundation supports the club across four pillars:

FACILITIES COMMUNITY HERITAGE BEQUESTS

With a bold vision laid With a community Hawthorn Football The Always Hawthorn
out, the Foundation plays minded ethos driving Club has a proud and Bequest Club was
a vital role in preparing the club to inspire and rich history which the established to ensure the
the club for a successful educate; integrate and Foundation strives to long-term sustainability
and prosperous future. engage; mentor lead and preserve and honour of the Hawthorn Football
The Foundation and its support, the Hawthorn through support of the Club. All members of the
supporters play a crucial Football Club, through Hawks Museum. Always Hawthorn Bequest
role in the development the Foundation have Club have made the very
of the club’s future home, delivered a number of generous decision to
the Kennedy Community community engagement leave a gift in their will to
Centre. programs throughout Hawthorn.
Victoria, Tasmania and
the Northern Territory.

2019 YEAR IN REVIEW

6

CHAIRMAN’S REPORT

The Hawthorn Football Club Foundation, the conduit for the I take opportunity to thank the following partners for investing
club’s philanthropic support, continues to add value to the in our community programs:
operations of the club and to its members; be it through the
enhancement of future facilities; by driving our community • Epic Good Foundation
programs which foster social wellbeing, diversity and • Lyngala Foundation
inclusion; or by safeguarding and preserving our rich history. • Australian Foundation For Disability (Afford)
• The Phillips Foundation
The Foundation’s major focus in 2019, as it will be for the • National Disability Insurance Agency (NDIA)
foreseeable future, is bringing the Kennedy Community • Navarra Care Foundation
Centre project to life. The Kennedy Community Centre is a • Sophie and Anthony Duggan
transformative project for our club. It will provide the club and
its community with state of the art facilities to educate, plan Bequests continue to positively shape the club and, while
and execute integrated programs from grassroots through to Mike Warren was physically away for much of the year, he
elite performance for the many Hawthorn sporting teams. It continued to play a leading role with the Always Hawthorn
will best allow us to attract and keep talent both on and off Bequest Society. During 2019, eight individuals joined the
the field. group by leaving a gift in their Will to the Hawthorn Football
Club Foundation. I thank these people for their foresight and
The official launch of the Kennedy Centre Capital Campaign generosity.
at Glenferrie Oval in March was undoubtedly a highlight of
the year. Approximately 200 guests graced the hallowed I now take opportunity to thank everyone who has contributed
turf in, as was pointed out on the night, the same spot that to the success of the HFC Foundation in 2019:
Capital Campaign Committee member Peter Hudson did his
knee in the 1970s! Huddo was in great form at this event, as • Geraldine Farrell, Richard Garvey, Brad
he was so often at Glenferrie Oval. The Foundation hosted a Harris, Maria Lui, Scott Patterson and Chris Voigt for
number of other quality events during the year, including the their discernment and loyalty as board members
annual Kids Clinic on the MCG prior to our Round 2 match
and the Family Movie Night which gave us an opportunity to • Foundation Patron and Ambassadors Ian Dicker,
thank our donors and their families. Graham Arthur, David Parkin, Peter Hudson, Peter
Knights and Liam Shiels
At the end of 2019 $27.5m in commitments have been
secured for the capital campaign thanks to the generosity of • Justin Reeves and Tim Silvers for prioritising the work of
a number of wonderful Hawthorn people. The target of $50m the Foundation
is now in sight and I have no doubt that, with a collective
effort, this target will be reached within the next few years. • Kerrie Brewer for her thoughtful and dedicated
If you are yet to support this significant project, I urge you to leadership
join every Hawthorn Football Club board member and every
Hawthorn Football Club Foundation board member who has. • Shaun Spence and Carlie Saunders for their reliability
and commitment to our community partners and donors
After an extensive review of the club’s community programs
was undertaken, it was determined that we would form And last, but most certainly not least, to the most important
strategic partnerships with key philanthropic, community, people - you. To our loyal donors who make so much possible
government and commercial organisations that enable the through your investment in our club, encouraging it to be
club to make an impact, specifically in the areas of mental everything it possibly can be.
health, social inclusion and Indigenous engagement and
empowerment.

Our commitment to community programs grew significantly Your club. One for All. Always.
in 2019. Formal alliances were formed as we look to partner
with experts in relevant fields, using sport as a link to unifying
people who are committed to building strong, healthy and
safe communities. The club’s Community and Foundation staff
are to be commended for their efforts in this area.

To assist in continuing to provide these community programs T Shearer
that promote social change and inclusion, the club has
created the Hawks Community Foundation. This new Director – Hawthorn Football Club
foundation is a DGR1 tax exempt entity, meaning it can Chairman – Hawthorn Football Club Foundation
attract tax deductible donations as well as commitments from Chairman - Kennedy Community Centre Capital Campaign
other trusts and foundations.

Hawthorn Football Club Foundation

7
2019 YEAR IN REVIEW

8 FACILITIES

THE KENNEDY COMMUNITY CENTRE

Progress on the Kennedy Community Centre continued to move forward and gain
momentum in 2019.

Towards the end of 2019, in an exciting step forward, inclusive community sporting precinct with our netball,
the Minister for Planning has approved the updated wheelchair and blind teams training alongside our
plans for the Hawks’ new home, the Kennedy elite men’s and women’s football teams.
Community Centre, to go on public exhibition.
Through its facilities, the Kennedy Community Centre
The updated plans include extensive community will promote equality and social inclusion while
facilities, a new indoor hi-ball stadium, AFLW pavilion facilitating greater active participation outcomes for
and community oval. the community and stronger interaction between the
club and its community partners.
At the end of the 2019 year, the Hawthorn Football
Club Board approved further expenditure to complete Hawthorn’s vision for the Kennedy Community Centre
the planning and design stage of the Kennedy continues to move forward and the club is in good
Community Centre to ensure the project continues to stead to break ground in 2020.
meet the projected timelines.
We will continue to keep our donors up to date on all
The Kennedy Community Centre will provide the the latest news on the Kennedy Community Centre but
Hawks and the broader community with a premier please reach out if you have any further questions.
sporting destination featuring the Harris Elite Training
and Administration facility which will cater for the In March, the Foundation successfully launched the
club’s men’s and women’s teams equally, alongside Time To Fly capital campaign to raise $50 million
a range of community facilities making the centre a for our new home. This campaign has gathered
destination for the entire Hawthorn family. great momentum in 2019 and the club would like to
thank everyone who has pledged their support thus
Hawthorn are one club with several teams, and far, which has resulted in over 50% of the overall
the Kennedy Community Centre will ensure a true, fundraising target being achieved.

Hawthorn Football Club Foundation

DONORS 9

DONOR ACKNOWLEDGEMENT
KENNEDY COMMUNITY CENTRE CAPITAL CAMPAIGN DONORS

Dr Ian Anderson AM & Family Katie Hudson Tim Shearer
Laurie Anderson Prof Andrew & Judy Kaye Geoffrey Shepherd
C & D Baer Family Kevin Keaney Ed Sill & Family
James Bainbridge The Hon Jeffrey Kennett AC Tim Silvers
Doug Battersby James & Cathy King Geoff Smith
Ian Battersby Prof Linda Kristjanson AO Shaun Spence
Blackshaw Family James Kydd Tristan Sternson
Kerrie Brewer Andrew Langley Stoller Family
Carabine Family Ian Leckie Jeremy Stone
Peter Cowen Maria Lui Richie Vandenberg
Adrian Clerici Dom Luppino Vidor Family
Norman Dawe MacKenzie Family Chris & Belinda Voigt
Jonathan & Ella Deague Ken MacKenzie Garry Voigt
Ian Dicker & Family Mortimer Family Wade Family
Jennifer Dicker Motta Family Michael Watson
Robert & Meredith Evans Peter & Andrea Nankivell Ray Wilson OAM
Geraldine Farrell & Family Lucinda Nolan Wilson-Wright-Smith Family
Ian Fowler Odrocs Towing Nicholas Wright
Michael Fox Rod & Heather Patch Robert & Cheryl Wynd
Matt & Feza Gallagher Scott Patterson Peter Yates AM
Richard Garvey Anne-Marie Pellizzer
Neil Gibbins Russell Perrett
Hector Gordon Dr Malcolm Quirey
Peter Gunn OAM & Family Martin Ralston
Matt Haddon Radek Sali
Kevin & Rosalie Hames Justin and Suzie Reeves
Paul Hallam Jonathan Rosham
Harris Family Geoff & Glenice Sammons
Michael Heine Ron & Linda Sankey
Barrie & Carleen Henman and Matthew Scholten
families Adam & Trish Scharer

2019 YEAR IN REVIEW

10

ESPRIT DE CORPS

BY PETER HANLON

Geoff Harris was born in a small room Having helped grow Flight Centre from a shopfront in
above the Glenferrie Road shop his Hardware Lane in 1982 into a publicly-listed company
father ran after returning from the war. with 22,000 staff in 14 countries that turns over $20
He has vivid memories of getting his billion annually, he bought into Boost Juice when it had
ticket clipped as he walked through the four stores and sold up when it hit 270. Now, he sees
gates of the nearby football ground, of the role he must play in simple terms. He gives back.
throwing coins to the peanut man doing
his rounds inside the fence, of the bag of In February it was announced that the Harris family
nuts that was tossed his way in return. had donated $10 million as seed capital to get things
up and running at the 28-hectare Dingley site that will
“As a little kid with an autograph book, I’d stand at the become the club’s new home. He estimates that owning
race after the game, looking up at the players thinking the freehold by 2030 – “no other football club owns
they were gods. Guys like Graham Arthur, John Peck, the dirt of their training base” – will deliver a balance
(Ian) ‘Liberty’ Law, I thought they were superheroes.” sheet of $100 million. With capital gains ticking away
on land that’s closer to the CBD than Waverley, he
At the heart of these formative memories is the man believes the club that was “pretty much broke” when he
who fascinates him still. John Kennedy is credited by joined the board will be bullet-proof.
many who played with and under him as having the
most profound influence, not just on their football but It’s important to him that Dingley will boast much
their lives. Harris didn’t play for Hawthorn, only loved more than elite sports facilities, that it is a community
them at arm’s length, but he knows where they’re investment for the benefit of many. Kudos embarrasses
coming from. him; he feels like his footy club has given him a lifetime
of thanks. To make a difference is reward enough,
With Kennedy as his north star, his philanthropic doubly so for that priceless Hawthorn gift –
work to help at-risk youth has changed lives, and a sense of belonging.
undoubtedly saved some too. Living those Kennedy
values has also made him the most wonderful Harris is candid about the genesis of his long
benefactor a football club could imagine. association with organisations including Youth at Risk,
Reach, and STREAT. As a tall, skinny, bespectacled
“I had a fascination with Kennedy, the patriarchal 14-year-old he was bullied. And so, one of Australia’s
elder who created an aura of leadership,” Harris says. wealthiest people donates generously and tirelessly to
“It almost became a case study to me – that sense of youth causes.
discipline, of team, there with his men running and
training in his old tennis shoes, carrying his Gladstone He describes himself as having been “hopeless at
bag home to his wife each night, didn’t drink, didn’t school academically” and left in Year 10. Sport was
smoke. He was almost the perfect role model for a male.” always a far more inclusive, warming experience.

When in 2004 he joined the board of a club that “Team sports are vital – for any young person, the
may not have been touching the bottom of the barrel discipline of being part of a team is vital,” says Harris,
but could certainly see it, those Kennedy values, that who played as a key forward in the old Eastern
uncompromising sense of being a part of a collective Suburban Churches league, kicked 89 goals one year
in which everyone plays their part, struck Harris like for Balwyn Combined, but is at pains to point out his
a slap. “For any organisation, any football club, any limitations. “I could mark and kick, but I was slow as a
business, if everyone feels recognised, validated and wet week.”
part of the greater team, and that’s the culture of the
organisation, inevitably that place will prosper.

“The essence of his leadership still resonates with me –
everyone’s got a role to play, be it a volunteer,
a president, a franchise player, a rookie. And it’s part
of the club’s greater success.”

Hawthorn Football Club Foundation

11

His father had played for Auburn, a micro- Hawthorn, “We appointed only A-grade
before the war. He was good, although not as gifted as people in the key driving slots of
several teammates who graduated to Glenferrie Oval. the organisation, working together
Watching the Hawks play there, football’s tribal allure as a cohesive unit, “I call it ‘aces
seeped into Harris and has never left. in places’ – no leaks, all on one
page. And underlying all that in
As a director and vice president, he chaired a New capital letters – STABILITY.”
Business Committee set up to find investors who would
give the club recurrent revenue streams and prevent It could be Kennedy speaking.
the sort of depression that almost led to a merger with
Melbourne, which Harris was bitterly opposed to, It was Harris who funded and approached sculptor
although too busy with Flight Centre in 1996 to get Louis Laumen to immortalise Kennedy and his Bronze
deeply involved. “There had to be another way – fight, Waverly Park statue. When he visualises a fully
scratch, bite, find a way.” -built Dingley facility, he sees community, that sense
of belonging, and standing front and centre in his
Now he is 67 and son Brad, CEO of the family office, overcoat, pointing the way, John Kennedy’s statue.
is on that same Hawthorn committee. It makes him
smile. “The wheel has turned.” “All organisations change dramatically in their
journey, and you want their values to remain chiselled
Their latest social project is a homeless housing in granite – literally. Having the Kennedy statue shows
initiative, leasing unused blocks of land from VicRoads we still stand for the same things Kennedy stood for,
for 15 year leases at $1 Per year and the Harris and that must never change.
Family donating $4 million to build 57 transportable kit
homes that will get struggling people off the street. “It’s “He created the original mindset of self-belief and
important that you do whatever you can to help, and bringing people together. That’s part of the reason we
we’re in the fortunate position that we can.” He shows wanted to be involved in this future project – we knew
photos of STREAT’s youth at risk hospitality program it would be a wonderful thing for the community, and
graduates on his phone like a proud grandparent. His also for the Hawks. That sense of team and belonging
passion is heart-warming. doesn’t go away. It will be an important messaging
point for the new centre.”
Committing to Hawthorn financially as well as
emotionally hasn’t changed how he feels about his And its great benefactor? He’s just grateful that
club; as a board member he made himself available to Hawthorn – his club, which he’s helping to safeguard
any players who sought counsel on business matters, for the next century – has given him a richness that
but stuck to the Kennedy maxims of belonging, team, can’t be measured. “I think it’s part of being in a tribe
non-hierarchical, “just a cog in the wheel” (which he – human beings like to belong. I’ll be there if they need
mimics with a booming flourish). to wheel me out when I’m 95.”

“I believe it’s absolutely important that boards
and officials become removed from that reverence
of the playing group. It’s not about that. It’s the
reverence of the entire tribe, from the volunteers to the
administrators. The players are just a subset of that.”

To have won three premierships in a row in a
competition underpinned by a socialist ideal staggers
him. “It’s just about impossible, but the Hawks did it.
Alastair Clarkson, Graham Wright, Andrew Russell, Jeff
Kennett, Andrew Newbold, Stuart Fox, Chris Fagan,
Mark Evans and others just don’t get the off – field
accolades (they deserve) for being able to do that.”

He recalls Clarkson walking into the club in 2004
“eating a football”. “We were broke and second last,
then there were some crucial decisions made, and
I was really pleased to be part of it. Harris argued
for and funded the 44- player 2004 trip run by SAS
Soldiers to Kokoda to foster discipline and an “Esprit
de Corp” to kick start the 2005 season!

E S P R I T D E C O R P S2019 YEAR IN REVIEW
by Peter Hanlon

12

Peter MacKenzie grew up in Camberwell before it was the suburb it is today, and
followed Hawthorn when few did and wins were scarce. He and his mates would tell
each other, “I’ll see you at the footy” without needing to arrange a meeting place.

At 20 he met Dawn, who’d spent her youth on the As Peter and Dawn’s aged care interests expanded,
terraces at Victoria Park. “The only way I could see their credo was to above all do the right thing by the
him was to change to Hawthorn,” Dawn says. “I saw residents, never allow them to be isolated, to value
the light!” They were married nearly half a century their staff and empower them to choose their own
ago and welcomed three daughters – Jo, Kate and team. “Dad would always say, ‘If it’s not good enough
Sarah. The girls were surrounded by brown and for our family it’s not good enough for yours,’”
gold – posters on their bedroom walls (Dermie for Jo, Sarah says. Their nursing homes were anything but
Dipper for Kate, Johnny Platten for Sarah), ‘Hawker’ typical. Birds, fish, guinea pigs, dogs and cats were
teddies and paraphernalia. When they had children constants. A lamb wearing a continence pad lived at
of their own, their father signed them up as members Reservoir for a time, bottle fed by the residents. Toy
the day they were born, some while still in utero. The boxes helped warm the visiting experience for the
MacKenzie girls were also indoctrinated in something young. “Children were always encouraged,” Dawn
that became as intrinsic as their love of the Hawks. says. “Ours were living there originally, so why not?”
“Generosity has always been there,” Dawn says, Connection to their football club deepened. Peter
citing her own parents’ influence and her training as became a Confrere and Hawthorn FC Foundation
a nurse. “We’ve passed it on to the girls – they’re all board member; each year the MacKenzies sponsor
givers. It’s much better to be a giver than a receiver.” the program that sends players into schools; close to
A desire to make a difference changed their course half a team’s worth of young players have called their
when, with their daughters still in primary school, house home during their early years in Melbourne.
they put their Greensborough home on the line and At their Lynbrook nursing home a priceless bond was
opened a nursing home in Reservoir. Peter continued forged. At the suggestion of Jeff Kennett, each of the
to teach plumbing at Box Hill Tafe and did the books four households in the residential aged care home
each night, Dawn ran things by day and took the was named after what was then Hawthorn’s only four
nursing calls 24 hours. Jo, Kate and Sarah pitched in. premiership coaches – Kennedy, Parkin, Jeans and
“They never complained,” Dawn says. Kate demurs: Joyce (a Clarkson Household was added later).
“I used to quit every other week! And Dad would When Allan Jeans and his wife Mary needed greater
fire me the other week!” More than three decades care, they moved into the household that bears the
later, the girls all operate their own businesses; Jo has Jeans name.
King Kids Child Care, Kate and her husband operate
About Time Projects, Sarah runs Embracia Aged Care
Victoria.

Hawthorn Football Club Foundation

13

Dawn recalls Allan sitting in They’ve sold the majority of their nursing homes, but
a wheelchair in the theatre, kept two in Queensland (one built under the project
addressing staff about the management of Kate and her husband), and two
importance of being part of a locally that are run by Sarah. Peter lives in one of
team and leadership. “Afterwards those, in Reservoir, not far from where their aged care
he’d say, ‘Thank-you, that makes odyssey began.
me feel so important.’ To be
teaching the people who were For the MacKenzies, the decision to become major
looking after him ... and they donors for Hawthorn’s future home, the Kennedy
just adored him. Community Centre, was a no-brainer. Of philanthropy,
Kate says “We don’t know how not to give, it’s part of
”In 2013, Peter was diagnosed with frontal lobe our value set, it’s how we were raised.”
dementia, which affects the part of the brain
responsible for decision making, word finding, With an eye to their nine grandchildren, and the
balance and social skills. He can no longer find the footballers they host who are encouraged to have
words to initiate conversation, but retains memory their teammates over whenever they like, their home is
and recognition – blessedly of his family, and his a veritable young person’s paradise. The walls above
football club. “Our life is saddened by Peter’s the stairs to the basement are lined with Peter’s most
dementia, however we feel it is our duty to continue treasured brown and gold memorabilia, including
the legacy he began,” Dawn says. “And as women in team photos with grandchildren on players’ laps
business, it’s time for us to follow and build the family and in their arms. As new generations of footballers
succession plan for the next generation.” descend, it’s a nice reminder that they are in a very
special Hawthorn household, among incredible
people.

2019 YEAR IN REVIEW

14 COMMUNITY

COMMUNITY VISION

Our vision is to be a leader in providing community programs which lead to
meaningful outcomes and promote social change and inclusion.

Across all our community programs, pillars and locations our priority cohort is young people and our priority
focus is improving education and health.

INDIGENOUS MENTAL HEALTH

Our vision is to Close the Gap in health, education Our vision is to increase the awareness of mental
and employment by delivering programs that focus on health issues and bring about behavioural change by
improving the education, mental health and social/ delivering education programs that equip Australians
emotional well-being of Indigenous people. with the knowledge of, and tools required, to improve
their understanding of mental health so they can help
Three main areas of improvement as outlined in themselves and others.
the Close the Gap report for Aboriginal and Torres
Strait Islander communities are health, education and Our goal is to assist local community groups and
employment. With assistance from our partners we national organisations to build awareness and
are able to create programs that: knowledge of the necessary tools to tackle mental
health issues, with the aim that they can help
• Promote health checks and create education themselves an others in the road to recovery.
around health practices We do this through our partnerships; we advocate
with Beyond Blue, engage with headspace and
• Encourage consistent school attendance and assist impact young peoples lives through SALT.
in undertaking cultural learning

• Support employment initiatives to create more
opportunities for young Indigenous people

Hawthorn Football Club Foundation

TY 15

SOCIAL INCLUSION

We are committed to creating a strong, more inclusive society. We aim to
empower people of all abilities, gender and cultural background to collaborate
and create a sense of belonging. We pride ourselves on being the family club;
an integrated, equitable and inclusive environment.

This year all our programs are tailored to improve the lives of people living with a disability through three
statements:

I FEEL INCLUDED I LIVE WELL I CONTRIBUTE

By changing attitudes through Through education and We aim to create opportunities for
education, program delivery, and opportunities to participate we aim people of all abilities to actively
ensuring our club is an inclusive to create an environment where participate and contribute to their
environment, we aim to create everyone can thrive and maximise community through meaningful
a space where everyone feels their potential. employment and engagement.
welcome and included.

WHERE WE WORK

NORTHERN TERRITORY
Katherine, Wadeye, Beswick, Borroloola and Lajamanu

MELBOURNE’S EASTERN AND SOUTH
EASTERN SUBURBS
City of Kingston, City of Monash, City of Knox,
City of Maroondah, City of Whitehorse,
City of Manningham, Shire of Yarra Ranges,
City of Boroondara, City of Greater Dandenong

GIPPSLAND

South Eastern part of the state covering The Bass Coast
Shire, Shire of Baw Baw, Shire of East Gippsland,
Latrobe City, South Gippsland Shire, Shire of Wellington

TASMANIA

Launceston, Devonport, Burnie and Hobart

VALUES

Hawthorn continues to embrace the values and qualities inscribed on the
four black granite pillars at the Isurava Memorial in Papua New Guinea,
which remember those Australian and Papua New Guineans who fought
and died on the Kokoda Track.

The four pillars, Courage, Endurance, Mateship and Sacrifice, are
entrenched in the values of the club and are enshrined in the player’s
gymnasium as a permanent reminder of the efforts made by Australian
soldiers for our country. These four pillars also form the values that the
Hawthorn Football will look to instil in through our community programs.

2019 YEAR IN REVIEW

16

HAWTHORN INDIGENOUS PROGRAM

The Hawthorn Football Club are proud to develop programs for Aboriginal and
Torres Strait Islander people across Victoria, Tasmania and the Northern Territory
to create tangible change in Indigenous communities.

SCHOOL ATTENDANCE Furthermore, the students are given the opportunity
to participate in organised games of football after
Our objective is to make a difference within school, which provided many of these students their
Indigenous communities, through addressing social first opportunity to experience in a regular, organised
and cultural issues relevant to the areas in which we football program.
work in.
AFLNT trainees have been working with local school
In 2019, several measurable, targeted and impactful attendance officers to educate young adults in the
programs were introduced to the club’s community community to learn to organise and run football
framework. clinics, which has resulted in developing greater
leadership skills and adding a community-led element
AIMS to the program.

• The program aims to increase the school While there are many social influences that are
attendance rates of young people in the important, we understand that education can be a
Northern Territory catalyst for creating positive life outcomes. Attending
school regularly shapes a child’s ability to thrive at
• By increasing school attendance, young people school, stay healthy and socially connected, and
will build the skills and knowledge base necessary contribute to society socially and economically.
to achieve long term engagement in education,
training and employment RESULTS

• Develop a meaningful and mutual beneficial The key learnings from this program show that each
partnership with remote schools across the school has the potential to achieve significant results
Big Rivers region with Beswick reaching a high of 48 students in
Term 1 and Wadeye attaining 34 students in Term 2
A new initiative launched this year in the Northern who attended over 80% of classes. These numbers
Territory was the School Attendance Program. varied with cultural ceremonies and Sorry business
Beswick (Wugularr) and Wadeye were the two taking place in communities which can take students
communities selected to pilot this new program, with away from school for extended periods of time.
both communities having significant need to improve We understand the importance of cultural ceremonies
school attendance rates across the Katherine Region. and will work with communities to help improve
consistency in 2020.
The program was performed through reward and
recognition incentives for students who attended
at least 80% of classes each term. These students
were sent Hawthorn merchandise twice a term as
encouragement to continue to consistently attend
school.

Hawthorn Football Club Foundation

17

SCHOOL INCREASE SCHOOL ORGANISED 180 YOUNG
COMMUNITIES, ATTENDANCE AT JUNIOR FOOTBALL PEOPLE IN THE NT
WADEYE AND SCHOOLS IN TO BE EXPOSED TO
WADEYE AND COMPETITIONS HEADSPACE KEY
BESWICK, BESWICK INTRODUCED IN
ENGAGED IN MESSAGING
THIS PROGRAM WADEYE AND
BESWICK
IN 2019
COMMUNITIES

55% 80%

OF INDIGENOUS OF INDIGENOUS
STUDENTS IN STUDENTS IN

REMOTE AREAS VERY REMOTE
ATTEND SCHOOL AREAS ATTEND
LESS THAN 4 DAYS SCHOOL LESS
THAN 4 DAYS A
A WEEK
WEEK

2019 YEAR IN REVIEW

18

WORAWA COLLEGE PARTNERSHIP

Worawa Aboriginal College in Healesville is a boarding college for young
Indigenous women from different Aboriginal and Torres Strait Islander
communities across Australia. The girls partake in mainstream studies whilst
further developing their own cultural education.

42% 60% 55% 3X

OF INDIGENOUS OF AUSTRALIA’S OF INDIGENOUS YOUNG
15-24 YEAR-OLDS 25 YEAR-OLDS YOUNG PEOPLE IN AUSTRALIANS WITH
UNABLE TO
NOT IN VERY REMOTE YEAR 10 OR
EDUCATION, SECURE
EMPLOYMENT AREAS WERE BELOW ARE OVER
OR TRAINING FULL-TIME NOT IN
3 X MORE LIKELY
(2016) EMPLOYMENT EMPLOYMENT,
EDUCATION OR TO NOT BE IN
DESPITE EMPLOYMENT OR
POST-SCHOOL TRAINING TRAINING AS THOSE
QUALIFICATIONS
WITH TERTIARY
EDUCATION

AIMS: ‘My experience at the Hawthorn Football Cub so far
has been great, I have developed many skills and the
• To increase the knowledge of young people club is very welcoming. I’ve been working on many
interested in employment in the Sports different projects such as the Indigenous Guernsey for
Administration sector 2020, NAIDOC Week, Reconciliation Sports Carnival
at Worawa Aboriginal College and the AIME Cultural
• To provide an Indigenous young person with Experience Day. I’ve done interviews at the club,
relevant work experience that supports their attended many meetings, had time to complete tasks
Certificate 2 in Business course at my desk, and overall just had such an amazing
experience’.
• To support Indigenous young people to develop
their work-readiness through: Developmental Asset Profiles (DAP) marked how
Katelyn felt about her strengths, supports and her
› Guidance towards gaining paid employment social and emotional traits once completing her
through support in resume writing, mock job work with the club. Katelyn’s evaluation portrays a
interviews and networking opportunities positive correlation between her time at Hawthorn
and the values she has learnt which links well with
› Undertaking roles and tasks that build enterprise social equality in her role. Katelyn has also expressed
skills (Problem solving, Creativity, Financial interest in assisting Aboriginal and Torres Strait
literacy, Digital literacy, Critical thinking, Islander social affairs which she was able to begin
Presentation skills, Communications and exploring throughout her experience at Hawthorn.
Teamwork
NEXT GENERATION ACADEMY
› To support Worawa in their first year of TRAINING SESSIONS
extending their schooling options to Year 11
and 12 via VCAL (the school previously finished VFLW player and leadership group member, Sarah
at Year 10) Perkins, conducted a six-week training session
with the Worawa students who are involved in the
The Work Ready Program was developed to give school’s football program. The girls were able to
one student the opportunity to gain knowledge of experience insight from our VFLW players and took
working in sports administration through relevant and part in a mental wellness session conducted by SALT.
meaningful work experience one day per week at This has been a great success with the focus being
Hawthorn Football Club. fundamental skill development.

Our first student, Katelyn Woodhouse, began working
with the community team in February. She worked
across the business to create an event designed to
provide staff and players with an opportunity to
learn more about Hawthorn’s Indigenous history and
Aboriginal culture.

Hawthorn Football Club Foundation

19

BIG RIVER HAWKS COMMUNITY CAMP

The Big River Hawks program encourages young men and women to further
engage with study or work as they develop leadership skills through their
accountability to their football teammates and coaches. The team includes young
members of remote communities who all have different stories yet come together
to play football at the highest level available in the Northern Territory. Playing in
this team comes with great responsibility as all players must be attending school
or working to play each week with emphasis on being positive, productive
leaders in their communities.

This year, Hawthorn players Jarman Impey, Mat Walker and Conor Nash travelled to the Northern Territory for a
week-long visit. Firstly, players and staff cheered on the Big River Hawks at the final game of the season, followed
by celebrations at the team’s presentation night. This was also an opportunity for the Hawthorn Football Club to
provide both Big River Hawks teams with mental wellness sessions conducted by SALT to create open dialogue
surrounding issues of mental health for young people.
The trip ended with an exciting announcement that the Big River Hawks have been granted a licence to compete
in the AFLNT Women’s Premier League. This is a significant development for the club and provides young female
footballers in the Katherine region with a realistic goal of playing football at the most competitive level.

2019 YEAR IN REVIEW

20

SIR DOUG NICHOLLS INDIGENOUS ROUND

Sir Doug Nicholls Round is always a highlight on the Hawks calendar. The
round gives the Hawthorn family a chance to celebrate and further develop their
understand about Indigenous culture, reconciliation, communities and players.
It demonstrates the power that football has in promoting and honouring
Indigenous and Torres Strait Islanders’ impact in sport.

Despite the rain, our Tasmanian supporters came out in full force to watch the Hawks dominate against Port
Adelaide Round 10. This round provides a range of opportunities for engaging with many Indigenous community
groups in Launceston.
Headspace organised an Indigenous Youth Group who were involved in the number one fan program where
they selected a deserving member to run through the banner with the team. Together with Deadly Choices and
Cornerstone, Headspace participants also formed the Guard of Honour to welcome the team out onto the field.
A cultural gift exchange took place between Hawthorn’s Indigenous players Shaun Burgoyne, Jarman Impey
and Chad Wingard with Port Adelaide prior to the coin toss. Port Adelaide were presented with a decorated
Kangaroo Pelt while the Hawks received a traditional hunting boomerang which is now displayed in our Hawks
Museum.
Other activities included singer songwriter Dewayne Everettsmith singing in his traditional language of
Palaw’kani. Graeme Gardner led the official welcome, joined by his son Danny and his five-year-old grandson
Manala playing the didgeridoo. Finally, we honoured both Hawthorn and Port Adelaide past Indigenous players
as a tribute to their success in paving the way for the players of today.

Hawthorn Football Club Foundation

21

RECONCILIATION ACTION PLAN

Established in 2006, the impact of the Reconciliation Action Plan (RAP)
program on advancing Aboriginal and Torres Strait Islander issues is significant.
In launching the club’s first RAP, Hawthorn Football Club joins over 1,000
organisations, across numerous industries, to contribute to the growth of the
reconciliation movement.

The reconciliation movement aims to strengthen relationships between Aboriginal and Torres Strait Islander
peoples and non-Indigenous peoples, for the benefit of all Australians. Based on the understanding that we
have much to reconcile, the RAP program promotes historical acceptance, race relations, equality and equity,
institutional integrity and unity.
The RAP positions our staff and players as agents of change and invests significantly in developing the knowledge
and skills required to be culturally competent professionals. The external accountability to Reconciliation Australia
ensures that the club remains focused, committed and motivated.
In 2019, we were proud to launch our Reconciliation Action Plan (RAP). This three-year document recognises that
we are more than just a club, we have the platform and opportunity to create change in our community.
Hawthorn Football Club’s RAP outlines our commitment to advancing reconciliation in Australia and will guide us
in our journey towards authentically embedding Indigenous culture in every aspect of our club.

2019 YEAR IN REVIEW

22

CELEBRATING CULTURE

While we strive to Close
the Gap in Indigenous
communities, we also aim
to create and develop an
on-going education and
celebration of Indigenous
culture internally through the
administration, coaches and
players at Hawthorn.

In the lead up to Hawthorn’s
Reconciliation Action Plan, the club took
part in multiple activities to celebrate
the history and culture of Indigenous
Australians. Member of the Koori
Heritage Trust, Bella Atkinson, was
invited into the club to teach staff and
players about the traditional Indigenous
Football game of Marngrook. She
discussed the significance of the
game while players and staff had
the opportunity to construct their own
Marngrook ball.

Staff then came together to discuss
this year’s NAIDOC week theme,
‘Voice, Treaty, Truth’ with the sharing
of key stories in our history, focused on
Indigenous people fighting for a voice
and how this affects us as individuals
and as an organisation through the
key messaged in the Uluru Statement
From The Heart. The cultural activities
commenced with the club coming
together to celebrate a traditional
Indigenous feast of bush tomato soup
and damper which staff had prepared
together earlier that day. This was
a great experience for engaging in
knowledge sharing and experiences
by coming together as a community to
celebrate culture.

Hawthorn Football Club Foundation

23

AUSKICK EXCHANGE PROGRAM

Quickly becoming a tradition, Hawthorn once again hosted students from a
selected community in Katherine to travel to Melbourne for our Indigenous
Exchange Program. Hawks work closely with Auskick centres to find enthusiastic
students from the Katherine Region to make the trip down to Melbourne to
experience life away from home. This year the Exchange Program became an
important element of the School Attendance Program as an incentive to continue
to consistently attend school.

The students were welcomed into the homes of host families from the Hawthorn Auskick Centre. They spent a day
attending the local primary school with their host family, were treated to a trip to the movies and participated in
Auskick training sessions. The students were given a private tour of the Hawthorn Football Club facilities before
the annual Pie Night. Here, they were given the unique opportunity to meet and greet the Hawks players who
joined in the fun of the evening.
Finally, the students were then invited to come along to watch the Hawks beat the Gold Coast Suns at Marvel
Stadium which was a great finish to a once in a lifetime trip. The Auskick exchange program highlights the
positive correlation between education and football promoting health, cultural and social benefits to kids in remote
communities.

2019 YEAR IN REVIEW

24

AIME MENTORING

We believe in partnering with organisations who share our vision to create
greater opportunities for Indigenous communities. The Australian Indigenous
Mentoring Experience (AIME) works to inspire Indigenous youth through
mentoring programs to provide students with the tools to create leaders for their
communities.

In partnership with AIME, the Hawks hosted
50 Indigenous students at Waverley Park
to meet with the players and take part in
Marngrook games, mindfulness meditation
and cultural painting. The focus of the day
was to provide all participants with an
opportunity to explore culture, discuss what
being Indigenous means to them and provide
some education as to how they can further
connect to their culture through varying
activities.
AIME also assist with mentoring session for
the young Worawa cadets at Hawthorn.

BARUNGA FESTIVAL

The Barunga Festival is always a much-anticipated event as it brings the
community together to celebrate culture through art, music and sport. Hawthorn
had three representatives at the festival, Indigenous Programs Coordinator Randy
Briggs and two VFLW stars, Meg Hutchins and Bec Beeson. The group travelled
to Katherine in June for a week accompanied by eight SEDA students who
assisted with the running and coordination of the school visits.

On the 7th of June the group ran the second Junior U15 Football Carnival involving students from Community
schools in and around Katherine. With both a male and female competition, 11 teams participated in the round
robin event. It was a great result to have over 110 students present on the day, with many participating in a
structured football match for the first time.

Hawthorn Football Club Foundation

25

DEADLY CHOICES

Deadly Choices aims to empower
Aboriginal and Torres Strait
Islanders to make healthy
choices for themselves and their
families. Their programs aim to
normalise the idea of seeing a
doctor not just when sick, but to
remain healthy, access support
and prevent or manage chronic
disease.

The partnership between Hawthorn Football
Club and Deadly Choices ensures that,
together, we introduce health checks to each
of the zones in which Hawthorn operates;
Katherine, Tasmania, Gippsland and South East
/ Eastern Corridors.

It is also a priority to ensure that all Indigenous
youth who are participating in Hawthorn
Football Club programs, undertake a health
check at their local Aboriginal Community
Controlled Health Organisation (ACCHO).

2019 YEAR IN REVIEW

26 SOCIAL INCL

Hawthorn Football Club Foundation

CLUSION 27

VBFL HAWKS

Hawthorn’s AFL Blind team made history
when they played their first ever game
in Round 1 of the 2019 Victorian Blind
Football League season.

The VBFL provides the opportunity for Victorians with
a range of visual impairments to participate in AFL at a
competitive level. The addition of a VBFL side to the family
of Hawthorn teams is a continuation of the club’s commitment
to being leaders in inclusive culture in the AFL. We are one
club, many teams.

Playing a very new game came with significant learnings but
the team-built cohesion as the season went on, culminating in
five wins and four losses to finish second on the ladder; an
exceptional effort in their maiden season.

Playing in the first ever VBFL Grand Final, the team put on
a great display to defeat the Bulldogs by 7 points. This
achievement is even more significant when reflecting on the
Hawks 150 point loss to the Bulldogs earlier in the season.

Hawthorn Football Club are incredibly proud of what this
premiership-winning side has achieved in its first season and
will look to build upon this in 2020.

VWFL HAWKS

Hawthorn entered the Victorian Wheelchair Football League in the competition’s
inaugural season in 2018 alongside Collingwood, Richmond, St Kilda and
Essendon. In 2018, the team had a tough season which resulted in the team not
registering a win. This season, the team secured the club’s first two victories in
this competition.

Season 2019 also saw the club introduce
increased developmental support from an off-
field perspective with numerous opportunities
for players to engage in clinics, with club
partners, and educational development
sessions conducted by our mental health
partner SALT. In addition, a training venue
was provided for the team at Mullum Mullum
Stadium in Donvale.

Luke Roberts took great pride as our official
reporter at each VWFL game. Luke
is a passionate advocate of inclusion
and accessibility for all people living with
a disability. To write his reports he uses
a communication device and the assistance
of a speech pathologist.

2019 YEAR IN REVIEW

28

HIDDEN DISABILITIES LAUNCH NATIONAL INCLUSION
CARNIVAL
For many families, going to the
football is an exciting weekly Hawthorn supports the AFL National
ritual. Yet it can often be a stressful Inclusion Carnival which is an annual
experience navigating through the representative carnival for athletes
busy environment with many large with an intellectual disability. The
crowds and loud noises. It can be carnival provides the opportunity for
even more stressful when you or Australia’s most talented footballers
someone you are attending with has with disability to represent their state.
a disability which is not immediately
apparent to staff. This year, we supported four teams in the competition:

Launched on International Day of People with a • Vic Metro
Disability, in 2020, Hawthorn will implement the
Hidden Disability Program for all home matches at the • Vic Country
MCG and UTAS Stadium.
• Northern Territory and
The aim of this program is to assist in creating the
most stress-free footy experience in a discreet manner. • Tasmania.
By wearing a specific lanyard, staff will recognise
that an individual may require additional assistance Each of these teams participated in a SALT wellness
throughout the game. session, a tour of the Hawthorn facilities and a
presentation from our players on achieving their
If the Hidden Disabilities program sounds right personal best.
for anyone that you know, please request a
Hidden Disabilities pack by heading to All teams headed to Sydney for the round robin
https://www.hawthornfc.com.au/club/community/ carnival last July. After four days of intense
hidden-disabilities competition, two of our teams, NT and Vic Metro
played off in the finals with the Northern Territory
taking victory for the first time in six years.

Hawthorn Football Club Foundation

29

ECONOMIC PARTICIPATION
OF PEOPLE WITH DISABILITY
– INFORMATION, LINKAGES AND
CAPACITY BUILDING (ILC) GRANT

In 2019, the Hawthorn Football
Club were awarded a twelve-month
grant through the NDIS’ ILC Grants
opportunity, which saw the creation
of the Inclusive Champions Program.

This program will see the Hawthorn Football Club
become leaders in the employment of people with
disability. Already, this has involved the employment
of VBFL player Ned Brewer-Maiga in the role of
Community Trainee- Social Inclusion to expand the
programs that the Foundation is performing.
In addition to this, the club has hosted people with
disability for work experience and will execute a
range of initiatives to encourage the employment
of people with disability in the wider community.

2019 YEAR IN REVIEW

30

INCLUSION MATCH

Hawthorn Football Club celebrated the
AFL’s first ever Inclusion Match. The match
has been designed to make the football
a safe, supportive and fun environment
for a broader cross-section of society.
The key message for the event was to
‘Let your abilities soar’.

The celebration began with the club’s VFL Blind and VFL
Wheelchair competitors forming the Guard of Honour and
welcoming the Hawks as they entered the field. The aim
was to make the game more accessible for all, across every
aspect of a match day, including utilising the services of
an interpreter from The Auslan Company. This was the first
time that a deaf interpreter has been used at an AFL match
through an interpreter relay, creating more employment
opportunities for people in the community.

Once again, the Afford Sensory Friendly Space was a great
success that allowed families to step away from the intensity
of the crowd whilst still being able to enjoy the game.

Lastly, the Deakin University initiative, Allplay Dance Group,
performed a ballet piece on the ground at three quarter time.

When surveyed after the game, 92.4% of fans said they
were proud of Hawthorn’s commitment to social inclusion.
We are looking forward to the Inclusion Match becoming a
staple event in the Hawthorn calendar.

Hawthorn Football Club Foundation

31

AFFORD SENSORY ROOM

The Afford Sensory Room has been a major talking point for many Hawthorn
fans as it has enabled families who may have never been able to attend,
experience games first-hand at the MCG. Footy fans come from all different
walks of life, so spaces like the sensory room have created an alternate way
for these supporters to be a part of the crowd in a more calming space for both
children and their families.

This space was set up in conjunction with social inclusion partner, Afford, using their knowledge and expertise in
creating an area to establish a purpose-designed space that fits the needs of those living with a range of physical
and intellectual disabilities. It is the aim of Hawthorn Football Club to make this space a consistent offering across
all Hawthorn home matches in 2020.

FIDA

The Football Integration Development Association (FIDA) was created for
Victorians living with an intellectual disability to participate in football.
The League provides an environment that promotes fitness, fun, friendship
and a sense of belonging. It aims to enhance life skills and develops self-
esteem, confidence and improved health.
We believe in supporting AFL at all levels, including a local level through
our involvement with two clubs in the FIDA League. Our playing group
donated $10,000 worth of equipment to the FIDA league to promote
participation through quality resources. Additionally, Hawthorn hosted the
first ever women’s FIDA game here at Waverley Park to boost confidence
and participation rates for women in the league.

2019 YEAR IN REVIEW

32 MENTAL HEA

BEYOND BLUE

Hawthorn Football Club are proud of their longstanding
partnership with Beyond Blue. Over the last 13 years, we have
aimed to influence Australian communities by providing them with the skills needed
to look after their own mental health and wellbeing, and to create confidence in their
ability to support those around them. When we asked our fans and members,
95.6% said they are proud of Hawthorn’s support of Beyond Blue.

AFL BEYOND BLUE CUP

The Beyond Blue Cup was held on the 29th of June and celebrated the club’s
initiatives in the Mental Health space. The theme of the round was ‘What’s your
one percenter?’ where we focused on the little things that we do every day to
strengthen our mental wellbeing. The Wellbeing One Percenter Wall was a
successful engagement piece that gave all players, staff and fans the ability to
connect with the Beyond Blue Cup and share what positive activities they take
part in to live happier, healthier lives.

To encourage more youth to attend local Headspace SALT and Headspace can have in creating a cultural
Centres, young people and staff from local and shift where there is less of a negative stigma around
regional Headspace Centres in Narre Warren, seeking support, especially for young men.
Dandenong, Knox and Morwell were given tickets
to the Beyond Blue Cup. Providing the young people Despite the rain, the day was a huge success
with a sense of belonging and connection to the in building awareness and reducing the stigma
Hawthorn community was a key highlight of this surrounding mental health. Both Hawthorn Football
initiative. In addition, clinicians at Headspace centres Club and Beyond Blue stakeholders decided to
were given an opportunity to build relationships with change the approach to this year’s Beyond Blue
their clients in an informal environment at the footy. Cup, replacing the focus of Anxiety, Depression,
Suicide and Fundraising with Wellbeing and positive
Using Knox Headspace as a case study, 158 tickets behavioural change. This was demonstrated through
were collected for the game which provided an match day activations and presentations.
introduction to the centre and staff. Of this, 108 were
male and 50 were female. The game was also a success in sharing expert
knowledge about improving wellbeing with 61% of
Through research conducted by Headspace, only fans surveyed after the game indicating that they
30% of their clients are male. Therefore, having twice intended to talk more about their own mental health
as many males than females seek out a Headspace and wellbeing after being exposed to the 2019
centre shows the benefit that Hawthorn’s connection to Beyond Blue Cup messaging.

Hawthorn Football Club Foundation

EALTH 33

MENTAL HEALTH AWARENESS

The club took the opportunity to bring awareness to our staff’s mental health
through the month of October. This included regular coffee chats, where staff are
encouraged to share their stories and build strong relationships over a coffee.
We also participated in an African drumming class facilitated by Headspace and
created a Beyond Blue Chill Out Space for staff to take small breaks to mediate
or compete positive activities to promote mental wellness.

WELLBEING AND MENTAL HEALTH COMMUNITY FOOTBALL
EDUCATION PROGRAM

Sport and Life Training (SALT) is an organisation with the aim of delivering quality
education, culture and leadership sessions on mental wellbeing. They understand
the importance that football clubs play in every community nationally, thus use
these networks to facilitate sustainable cultural change. In 2019, by partnering
with SALT, the club aimed to reach as many young people in our region as
possible through the delivery of the Wellbeing and Mental Health Community
Football Education Program.

This partnership enabled us to deliver 80 workshops over Victoria and the Northern Territory to over 1,930
students. In addition, in 2019 our AFL, VFLW, VWFL, VBFL, and Big River Hawks teams all took part in sessions
aiming to break down the stigma in talking about your mental health.

Overall, this program was a success, with significant positive feedback in addition to the statistic shown through
surveys conducted that found a 60% reduction in individuals who would try to deal with a mental health issue
themselves rather than seek help following this workshop.

PERSONAL BEST CONTENT

2019 gave us a chance to use our social media platform to create
social awareness around having open conversations surrounding mental
health. AFL players, Chad Wingard, Jarman Impey, Tom Mitchell and
Changkuoth Jiath, AFLW player Ebony Nixon, Wheelchair AFL player
Peter Ogunyemi and AFL Blind player, Ned Brewer-Maiga all opened up
to share some of the challenges faced by footballers in their lives, what
they do to overcome them and what keeps them in a positive headspace.

2019 YEAR IN REVIEW

34

KOKODA YOUTH CHALLENGE

In 2019, Hawthorn Football Club extended its commitment to improving the
health and wellbeing of young people, announcing a new partnership with
Kokoda Youth Foundation.

The Kokoda Challenge Youth Program (KCYP) is a life skills program for teenagers from a cross section of the
community who live, work or play in the City of Kingston. The program targets young people who are seeking
purpose and direction and ready to make a commitment to personal growth and community contribution.
The program involved a regular weekly commitment to physical training at the Waverley Park gym, hikes each
weekend, mentoring from individuals such as Alastair Clarkson and mental wellness sessions with SALT. This was
all in the lead up to the peak experience of trekking the Kokoda Track in Papua New Guinea.
In November, the group came together to successfully complete the 10-day trek on the Kokoda Trail, displaying all
the Kokoda values mateship, courage, endurance and sacrifice to achieve this feat.

HEADSPACE PARTNERSHIP

Headspace provides early intervention mental health services to 12-25 year-olds.
Headspace workers operate across the country, embedded in high schools and
youth centres and can make home visits to families and elders to help their young
relatives. The partnership between Headspace and Hawthorn Football Club aims
to increase the number of young people who are seeking support for their mental
health at Headspace Centres.

In 2019, players visited local Headspace Centres and high schools during Community Camps in Devonport,
Launceston, Hobart and Katherine. They participated in activities such as yoga and art therapy to educate
students on the importance of practicing mindfulness to reduce stress and improve wellbeing.
Through the club’s program delivery with SALT, there has been an increase in youth visiting local Headspace
centres in Hawthorn Football Club’s regions.

Hawthorn Football Club Foundation

35
2019 YEAR IN REVIEW

36 PARTNERS
COMMUNITY PARTNERS
Hawthorn Football Club Foundation

SUPPORTERS 37

PHILANTHROPIC COMMUNITY
SUPPORTERS

The Hawthorn Football Club Foundation would like to thank the following
philanthropic partners for their support in 2019:

The Epic Good Foundation who support Afford who support the social inclusion
the Indigenous Programs programs

The Lyngala Foundation The Phillips Foundation who support the
Kokoda Youth Challenge Program
The Lyngala Foundation who support the
Mental Health and Wellbeing Program

Navarra Care Foundation who support the Anthony and Sophie
Kokoda Youth Challenge Program Duggan

Anthony and Sophie Duggan who support
the club’s community programs.

2019 YEAR IN REVIEW

38 HERITAGE

MUSEUM

The Foundation is committed to preserving and
honouring the past, so all Hawthorn supporters
and the wider community have the opportunity
to understand the role the Hawks have played in
shaping the Australian sporting landscape of today.

THE HAWKS MUSEUM 2019 known as the ‘Peter Crimmins Memorial Best and
Fairest Trophy’, his teammate, Leigh Matthews won
The task of telling the Hawthorn the renamed award in its inaugural year, 1976.
Story has continued with over 3,750
visitors during 2019. Footy fans, John Troucher, who resides in Western Australia,
schools, community and sporting kindly donated Ian Mort’s guernsey worn in the Club’s
organizations, many from interstate first Premiership in 1961. Through John’s wonderful
and overseas, have come to learn generosity the museum now has nine guernseys from
more and pay homage to their brown 1961. The other guernseys were worn by Graham
and gold heroes. Arthur, Brendan Edwards, John Fisher, Les Kaine, John
Peck, Garry Young, Colin Youren and John Winneke.
The Hawks Museum achieved a significant milestone
in 2019 gaining re-Accreditation with Museums Our most recent acquisition was received from
Australia. The museum had to demonstrate its ability Tasmania. With the passing of her father Fred Wain,
to build a collection, store it safely, catalogue the who played 34 games (1949-50, 1952) for the
objects, create innovative and informative displays, Hawks, his daughter Mandy Bannon donated her
offer a positive visitor experience and provide father’s 1948 Reserve 18 Best and Fairest trophy.
historical content for publication and events.
Hawthorn has the only re-accredited museum in the New exhibits presented during the year featured
AFL that is open to the public. tributes to our Indigenous players, to Ian Dicker,
VFLW, Hawks Netball and the premiership success of
We welcomed 27 new members to Glenferrie Gold, the VFL Blind Football team. This year’s ‘They made
the Life Patrons of the Hawks Museum, which now the Brown and Gold’ display honoured Andrew
numbers 174. 706 fans joined the ‘Friends of the Angwin, Peter Schwab and James Morrissey.
Hawks Museum’ for 2019. Both of these valued
groups offer marvelous support. The latest task that the museum has undertaken is the
production of a book to mark the 50th Anniversary
Former Club President, Ian Dicker is to be thanked of the 1971 Premiership. We are seeking the loan
in assisting the Hawks Museum with the acquisition of photos and memorabilia to copy and we would
of two Best and Fairest Trophies won by Leigh be very interested in hearing your stories of that epic
Matthews in 1976 and 1977. The 1976 trophy season.
holds great significance. Two days after the 1976
Premiership, former captain and a member of the The museum would like to acknowledge Michael
1971 premiership, Peter Crimmins tragically died Derum for his service as our MC since the first Friends
from cancer. To recognize his outstanding contribution Function, held in 1994. He has indicated it is time
to Hawthorn the Club bestowed the honour of having for him to hang up his boots. Michael, a renowned
the Best and Fairest Award carry his name. Now storyteller with a wonderfully engaging personality
held many an audience captive with his commanding
knowledge of historical fact and infectious humor.

Hawthorn Football Club Foundation

39

GLENFERRIE GOLD

Glenferrie Gold Life Patron membership is offered to Hawks supporters who
would like to gain a closer affiliation with the Hawks Museum. Membership
can be obtained by a once off, tax deductible donation of $1,000. This assists
the Hawks Museum in telling the Hawthorn story as it continues to develop its
resources to celebrate past legends of the club and ensure that their contribution
is never forgotten.

Hawthorn would like to thank those who have joined the Glenferrie Gold ranks during 2019:

Peter Rennie Bill Shelton John Perkins
Norm O Neill Geraldine Farrell Alan and Sandra Cameron
Jeff Hughes WA Supporters Group Rohan Whitfield
Margaret Birtley Kevin Gorman Graham Anderson
A.P (Tony) Barton David Kennedy Joseph and Ryan Daly
Garry Voigt Shane Bretherton Peter Davidson
Paul Shekleton Everard Fenton Herb Zimmer
F.W.S (Peter) Barton Ian Leckie Stuart Anderson
Robyn & Stuart Vincent Winston Ball Gavan Woinarski

2019 YEAR IN REVIEW

40

ALWAYS HAWTHORN BEQUEST CLUB

The Always Hawthorn Bequest Club is an integral program within the
Foundation, to help ensure the club remains strong and viable for generations to
come.

By leaving a bequest to the club in your Will, supporters will help Hawthorn remain strong well into the future,
providing for their children and grandchildren the same sense of joy and passion they have enjoyed over the
years.
By leaving a legacy in support of the club, the recipient will become a member of a very special group known as
Always Hawthorn. All people have to do is inform us that this is done and you will be welcomed into the group.
A Hawk always and forever
Members of Always Hawthorn ensure the club will remain forever a place to belong. Everything it stands for will
be preserved and prospered, ensuring that our yesterdays complement our tomorrows, always.
Our vision is to not only stay ahead of the competition but become the benchmark for excellence, unity and
success: the Destination Club. We strive to have the best resources and facilities, and to secure our home base so
future generations can embody the same pride and passion in our club as we enjoy today.

Hawthorn Football Club Foundation

41

ANNUAL LUNCHEON MORNING TEA

Once again, the Always Hawthorn With any excuse to catch up with old
Bequest Club joined together for friends and watch a training session,
their annual Luncheon at the Box Hill the Always Hawthorn Bequest Club
Pavilion. shared two morning teas throughout
the season.
This was a great opportunity to come together with
like-minded Hawks fans who are all passionate long Joined by Football Operations and Strategy Manager,
serving supporters. We were joined by special guests, Rob McCartney at the beginning of the season, he
HFC Director and Foundation Chairman Tim Shearer shared some inside knowledge on how the boys
and three-time premiership player Liam Shiels who were shaping up to start the season. Then finishing
were more than happy to give our members insight on off the year with Damien Carroll, Head Development,
where we are heading on and off the field. discussed the different elements that make up an
AFL player and how much the club invests into these
It is great to see fans who have witnessed Hawthorns players from a holistic point of view. Each morning
greatest successes come together to celebrate how tea gave the group the opportunity to share wonderful
far we have come and what is planned for the memories and personal experiences that the Hawks
future. This was an opportunity to thank those who have given them.
have committed to supporting our club but also
proudly welcome our six new members to the Always
Hawthorn Bequest family.

2019 YEAR IN REVIEW

42 THANKYOU

This year, the Always Hawthorn Bequest Club welcomed eight new members who
have generously left a gift to the club in their will.

Hawthorn Football Club and the Hawthorn Football Club Foundation would like to thank all our Always Hawthorn
Bequest Club members for their unwavering support and generous legacy that will allow Hawthorn to flourish
today, tomorrow, always.

ALWAYS HAWTHORN BEQUEST MEMBERS

Roslyn Adams Norbert Graetzer David Page
Kenneth Ayton Geoffrey Green Catherine Park
Lorraine & John Barber Peter Haby David Parkin
Pamela Beech Greg & Vicki Hales Craig Parsons
David Brook Malcolm Hales Patricia Parsons
Maree Bunce Wayne Hankin Graeme Perrett
Don Burnard Terry Hennessey Martin Ralston
Peter Burton Lorraine Holden Nada Skocir
Paul Bynion John Ingram Peter Slater
Anne Carmichael Peter John Bruce Stevenson
Keith Carr Colin King David Terry
Rob Carter Peter Krafel Jackie Tidey
Betty Claney Tony Lander Mike & Gaby Warren
Andrew Clarke Paul Lynch Tim Whitmore
Eric Darbyshire David & Farida Mackrell Craig Williamson
Uwe Dostleben Christine Maddison Darrell Wise
David & Judith Eldridge Bruce Margery Carol Wright
Mark Embury Robert Mawer James Wright
Trish Etcell Linda Miller Bob Wynd
Heather ffrench Malcolm & Pamela Munro Anonymous
Joseph Foley Richard O’Hara
Lyndie Gale Kay Osborne
Tony Gale Yvonne Padfield (in memory of
Drs John & Janice Garland Frederick Padfield)

Hawthorn Football Club Foundation

U FOUNDATION EVENTS

43

2019 YEAR IN REVIEW

44 2019 ACHIEV

HAWTHORN 1,080 HOURS
FOOTBALL CLUB
COMMUNITY of Hawthorn players time was spent engaging with
PROGRAMS the community and our programs across the social
INVESTMENT: inclusion, mental health and Indigenous programs.

HAWTHORN INDIGENOUS PROGRAM

12 800+ 220
HOURS
remote schools engaged in the school children participated in
Northern Territory Hawthorn programs across the NT of work experience provided for
Indigenous high school students

OVER 60+ 100+
5500 KMS
Hawthorn staff volunteered their students engaged in celebrating
traveled throughout the NT to service for Indigenous programs culture through AIME Programs
conduct programs

SOCIAL INCLUSION

Premiership winners in the Hosts of the first ever down Hawthorn hosted the first ever
inaugural season of the syndrome football match at Inclusion Match at Marvel
AFL Blind competition Waverley Park Stadium

OVER After the inaugural Social Inclusion Match,
600 Hawthorn members were surveyed to reveal that
STUDENTS
92.4%
engaged in educational AGREED
lessons from members of our
all abilities teams that they are proud of Hawthorn’s commitment to social
inclusion and our support of the all abilities community
Hawthorn Football Club Foundation

EVEMENTS 45

MENTAL HEALTH

80 1000+
WORKSHOPS TICKETS

were funded by Hawthorn over Victoria and the were given to Headspace centers across Victoria to
Northern Territory which were delivered to over attend the Beyond Blue Cup
1,930 students

Member survey distributed following the Beyond Blue Cup to determine change in attitudes and behaviours
towards mental health after engaging with Hawthorn’s Beyond Blue messaging:

72% 61% 95.6%

were aware of the mental intended to talk more about their agreed that they are proud
health messaging or initiatives own mental health after seeing of Hawthorn’s support of
Hawthorn is involved in the Beyond Blue Cup messaging Beyond Blue

HERITAGE

29 8 3,750 706

new Glenferrie Gold new Always Hawthorn visitors to the Hawks new Friends of the
members Bequest members Museum in 2019 Museum

FACILITY 2019 DONATIONS DONATIONS RECEIVED
The Foundation launched the RECEIVED: THROUGH THE
AUSTRALIAN SPORTS
Capital Campaign with a target $3,053,409 FOUNDATION:
of raising
$258,450
$50 MILLION

for the Kennedy Community Centre.
To date, the campaign has reached

over $28 million in pledges.

2019 YEAR IN REVIEW

46
Hawthorn Football Club Foundation

47

HOW TO SUPPORT THE HAWTHORN
FOOTBALL CLUB FOUNDATION

If you would like to know more about playing a key role in supporting the future
of the Hawthorn Football Club and the wider community through the Foundation,
please contact 03 9535 3000, or via email at [email protected].

Should you wish to make a fully tax-deductible donation at any level to the Foundation you can do so by reaching
out to our staff, or by simply making a secure donation online at foundation.hawthornfc.com.au.
E: [email protected]
W: foundation.hawthornfc.com.au
One for All, today, tomorrow, always.

COMMUNITY

 INDIGENOUS
 MENTAL HEALTH
 SOCIAL INCLUSION

HERITAGE

 GLENFERRIE GOLD
 FRIENDS OF THE MUSEUM

FACILITIES

 KENNEDY COMMUNITY CENTRE

BEQUEST

 ALWAYS HAWTHORN BEQUEST CLUB

2019 YEAR IN REVIEW

Hawthorn Football Club Foundation