AT&T Messaging Toolkit for Marketing

Product
Brief

AT&T Messaging Toolkit for Marketing

Businesses are on the lookout for new ways Potential Benefits at a Glance Potential Benefits
to reach, engage, and effectively communicate The AT&T Messaging Toolkit is focused on
with customers to drive traffic and boost sales. helping businesses build into success. Here • Grow customer opt-in database
And with the fast-paced, on-the-go lifestyle are just a few core benefits that you can look • Increase traffic and sales
of today’s consumers, businesses need more forward to: • Attract new customers
than traditional print and email marketing to • Manage campaigns and
get ahead. • Grow customer database. With multiple
ways to collect contact information, analyze results
Effective Marketing with the efficiently build and manage customer • Keep customers up-to-date
Right Channels databases for future marketing campaigns. • Engage your audience
AT&T Messaging Toolkit offers a multi-channel And export the database at any time for • K eep appointments on track
messaging solution that combines mobile text other uses.
(SMS and MMS), email, chat, voice broadcast, with reminders
and social media into one web-based platform. • Increase traffic and sales. Drive traffic to your • Gather customer feedback
With this, businesses are able to: storefront or website by sending targeted • C onvert single-visit customers
real-time promotional messages, product
Reach virtually everyone on their updates, mobile and Facebook coupons. to repeat customers
preferred channel
People respond best to the channels they • Attract new customers. Promote positive
prefer. Some favor email, others love texts, and word-of-mouth marketing and buzz by
almost everyone indulges in social media. Tap going viral with social media, and increase
into their preferred channel to boost open and brand exposure with mobile keywords.
response rates, and get your message heard.
• Keep consumers up-to-date. Increase
Optimize time spent and product awareness by quickly announcing
maximize efficiency new products or services to the masses
Save yourself the time and hassle of sifting through multiple communication channels
through, learning, and running multiple for maximum exposure.
databases and applications. The AT&T
Messaging Toolkit consolidates the channels, • Engage your audience. Mix some fun
features, and customer database you need into into your marketing with engaging and
one, easy platform. memorable ways for your customers to
opt-in to your database with minimal effort.
Save money
Go with a proven solution that gives you five • Manage campaigns and analyze results.
powerful channels and a long list of innovative Create multi-channel campaigns and
features for one low price. Plus with no binding measure results with detailed analytic tools.
contract, do business with no strings attached.

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 2

The Marketing Solution for Industry How AT&T Messaging Toolkit Can Help You
Your Industry Restaurants • Attract first-time guests.
The AT&T Messaging Toolkit gives virtually • Increase repeat customer visits.
any business the unique ability to customize Retail • Fill tables during slow periods with timely offers.
campaigns and choose the channels • Automatically collect guest contact information.
and features they need to connect with Clubs, Bars, • Reduce missed reservations.
customers. Whether you’re a retail shop, Event Promoters • Bring in more first-time shoppers.
beauty salon, or a restaurant, the AT&T • Increase repeat customer visits.
Messaging Toolkit has you covered. • Bring in shoppers during slow periods.
• Easily collect opt-in customer contact information.
AT&T Messaging Toolkit Major • Update customers about new products and sales.
Channels and Features • Gather V.I.P. lists and contact information for future marketing.
Experience the power of the AT&T Messaging
Toolkit features yourself. We encourage you • Notify guests of special events, performances, and deals to drive attendance.
to test the examples associated with each
feature description to see how you can apply Marketing Agencies • Pack venues and drive traffic.
these features to enhance your marketing. • Enhance your offering with an all-inclusive marketing platform with
Real Estate Agents
Mobile Text Features 5 major channels and features.
• Bulk SMS – Send a text message to an Auto Dealerships • Engage audiences and capture contact information with interactive features.
• Eliminate the hassle of dealing with different applications.
individual contact or an entire distribution Hospitality • Manage and track performance of numerous campaigns with ease.
list at once. • Educate customers on property details.
Financial Services • Boost attendance at open houses.
• Mobile Keywords – Allow people to Entertainment • Make sure clients are aware of new property listings in real time.
easily opt-in to your database while also (Concerts, Sporting • Notify clients of price reductions instantly.
delivering valuable information, deals, Events, etc.) • Visually show properties through picture or video messaging to capture interest.
or alerts. • Sell more cars and accessories.
• Announce promotions and deals.
Text Zone to 99000 to join Pizza Zone’s • Engage new and existing customers to drive sales.
VIP Promotion List. • Build positive customer relationships with service reminders and more.
• Build a centralized contact database.
• Mobile Keyword Data Capture – Capture • Book rooms and appointments during slow periods.
information like names, numbers, email • Increase repeat guest visits.
addresses and detailed information like • Reduce last minute no-shows.
age or location through a simple mobile • Receive customer feedback.
keyword. • Help collect opt-in guest contact information.
• Bring in new clients by advertising new promotions and incentives.
Text Hearts to 99000 to join our • Send friendly bill-pay reminders to minimized missed payments.
non-profit donations list. • Give audiences instant loan information with a simple text.
• Deliver monthly newsletters with financial advice and industry updates.
• Mobile Coupons – Drive in sales with • Collect contact information for future campaigns.
mobile text coupons and easily track • Boost audience attendance with effective promoting.
redemption rates. • Drive audience participation and engagement.
• Make a lasting impression with interactive and fun features.
Text Dcoupon to 99000 to receive 15% off • Gain insight on preferences to optimize audience experience.
your next purchase!

• MMS – Send more than just text by
delivering catchy pictures or short video
clips directly to your audience’s mobile
phones.

• Mobile Voting – Engage your audience
and capture opinions with a mobile poll
that automatically tallies votes and stores
numbers into your database.

Text Mvote to 99000 to vote on what you
enjoy shopping for the most.

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 3

• Text-to-Screen – Make events exciting by Email Features • Voice Broadcast – Add a touch of
encouraging people to text-in messages • Email HTML Editor – Customize emails personality with a recorded voice message
onto a big screen. to your audience’s phones.
and newsletters or select from numerous
• Appointment Reminders – Notify people pre-designed templates. • Instant Messaging Marketing – Grab
of future appointments or reservations audience attention with easy message
with a quick mobile text. • Email Scheduler – Conveniently schedule scheduling and delivery that’s free for you
email campaigns in advance and have and your customers.
• Shuffle Responder – Send a new them delivered at a set time or even
message, joke, or inspirational quote create automated emails. • Developer API – Integrate the AT&T
to your audience with each text of Messaging Toolkit capabilities into your
your keyword. • Campaign Reports – Optimize email own application.
campaigns by viewing reports on delivery,
Text FitTip to 99000 for new fitness tips open, bounce, and opt-out rates. • Online Sign-up Pages (OSP) – Collect
with each text. opt-in names, numbers, email addresses,
• Spam Filter – Analyze email content to and more from an online form and store
• QR Codes – Direct audiences to any decrease the chance of your message them into your database.
website on their mobile phones with landing in the junk folder.
a simple scan of a QR code that you • mOSP – Customers can sign up from
can create Other Major Channels and Features wherever they are via mobile optimized
• Custom Data Fields – Collect specific sign-up forms.
• Facebook Like-Gating – Grow your fan
base by incentivizing fans to Like your information with the permission of
page in order to gain access to exclusive your audience, such as gender, favorite
deals and content. hobbies, age range, and income range to
deliver target messages.
V isit our Facebook fan page here to see
how it’s done.

• Facebook Tab Editor – Easily add and
customize a tab (additional web page)
to your Facebook fan page. Facebook
Coupons – Spark word-of-mouth-
marketing by offering exclusive savings to
your fans.

• Multi-Channel Voting – Boost brand
visibility and collect mobile numbers
with an interactive poll hosted through
Facebook and mobile texting.

• Facebook & Twitter Posting - Update
Facebook and Twitter simultaneously and
get your business on the newsfeed for
greater exposure.

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 4

Multi Channel Plans (“Multi Plans”)

AT&T Messaging Toolkit Multi Channel Plans allow you to access a portal for creating, managing, and measuring campaigns that can include text

messaging (SMS/MMS), email, instant messaging, social messaging, and voice broadcasts. AT&T Messaging Toolkit Multi Plans supports both HTTP

and REST application programming interfaces (“API’s”) for Multi 6,800 and higher.

Multi Plan¥ Price (Monthly Roll Over Max Mobile Max Number of Email Instant Social API
Recurring Charge)* Credits† Keywords Email Contacts Message Message Access
Multi 1,000 $50 1,000 2 Included Included
Multi 1,600 $80 1,600 4 5,000 Included Included Included Included
Multi 2,200 $110 2,200 6 Included Included Included
Multi 3,400 $155 3,400 9 11,000 Included Included Included Included
Multi 4,600 $200 4,600 12 Included Included Included
Multi 6,800 $270 6,800 17 15,000 Included Included Included Included
Multi 10,000 $370 10,000 25 Included Included Included
Multi 13,000 $440 13,000 30 25,000 Included Included Included Included
Multi 20,000 $620 20,000 45 Included Included Included
Multi 30,000 $840 30,000 65 33,000 Included Included Included
Multi 50,000 $1,250 50,000 100 Included Included
Multi 75,000 $1,650 75,000 140 45,000 Included Included Included
Multi 100,000 $1,900 100,000 160 Included Included
Larger plans available upon request. 60,000 Included

75,000 Included

110,000 Included

160,000 Included

250,000 Included

330,000 Included

400,000 Included

* No proration for partial months, including where Customer changes Multi-Plans (Customer will receive full month of Roll Over Credits and
service from the changed plan the following month, after the month in which the change takes place).

† Unused credits are carried forward.
¥ Multi Plans up to Multi 30,000 are available to customers in Puerto Rico.

Additional Rollover Credits

Additional Rollover Credits Price (Non-Recurring Charge) Roll Over Credits†
1,000
1,000 Credits $50 2,500
5,000
2,500 Credits $125 10,000
20,000
5,000 Credits $230 50,000
100,000
10,000 Credits $400

20,000 Credits $680

50,000 Credits $1,400

100,000 Credits $2,200

Larger plans available upon request.

† Unused credits are carried forward

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 5

Professional Services Price (Non-Recurring Charge)
$495
Professional Services $995
Advanced Support & Campaign Management (5 hours) $200
Marketing Consulting (5 hours)
API Integration (1 hour)

Additional Keywords

Multi Plans include a maximum number of keywords that can be used with AT&T Messaging Toolkit’s

shared common short code. To use additional keywords, the following monthly plans are available.

Additional Keywords Price (Monthly Recurring Charge)
1 Keyword $15
5 Keywords $50
10 Keywords $70
50 Keywords $250
100 Keywords $300

Dedicated Short Code Services

The following fees apply for dedicated short codes. Customer assumes responsibility for all related

Common Short Code Administration (“CSCA”) fees.

Dedicated Short Code Services Price
Short Code Provisioning $3,500 (Non-Recurring Charge)
Short Code Management $500 (Monthly Recurring Charge)
Change Brief* $500 (Non-Recurring Charge)

* Change briefs occur when there is a change to a short code or when regulatory agencies request a brief.

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 6

International Credits (“Intl Credits”)

SMS messages sent to countries outside the fifty United States require International Credits and

are charged at different rates based on the country. International Credits can be purchased in

predetermined-sized buckets or domestic credits from a customer’s existing balance may be

converted into International Credits at a rate of 1 to 1.

Additional Intl Rollover Credits Price (Non-Recurring Charge) Roll Over Intl Credits†
1,000
1,000 Intl Credits $10 2,500
5,000
2,500 Intl Credits $25 10,000
20,000
5,000 Intl Credits $50 50,000
100,000
10,000 Intl Credits $99

20,000 Intl Credits $196

50,000 Intl Credits $485

100,000 Intl Credits $960

Larger plans available upon request.

† Unused credits are carried forward
**Customers will be able to view the number of International Credits required for each destination via the marketing website
(www.att.com/messagingtoolkit) and the AT&T Messaging Toolkit portal (http://messagingtoolkit.att.com).

Credit Charges

Multi Plan Credit Charges

SMS* Incoming SMS Incoming SMS MMS¥ Voice Broadcast
(per minute, per
(per message) (per message) Premium Features† (per message) outgoing message)

(per message) 3 credits
N/A
US Customers: 1 credit 0 credits 0.5 credits 6 credits
Within Fifty United States N/A N/A 3 credits

Outside Fifty United States Intl Credits** N/A N/A

Puerto Rico Customers: 3 credits 0 credits 0.5 credits N/A
N/A N/A
Within Puerto Rico
and Fifty United States

Outside Puerto Rico Intl Credits** N/A
and Fifty United States

* No charge for failed delivery or for “welcome” message sent after end user sign-up.

† Premium features include multi-channel voting, text to screen, and shuffle responder.

¥ Includes Mobile eCard; no charge for failed delivery.
**Customers will be able to view the number of International Credits required for each destination via the marketing website
(www.att.com/messagingtoolkit) and the AT&T Messaging Toolkit portal (http://messagingtoolkit.att.com).

Product Brief - Title____________________________________________________________________________________________________________________________ 7

Important Information unused credits will be forfeited on the date or governmental authorities in investigations
Eligibility and Activation: AT&T Messaging of cancellation. AT&T and its suppliers may alleging a violation or prohibited use of AT&T
Toolkit is an internet website solution, delete any of your archived data after 90 Messaging Toolkit.
and/or application programming interface days from the date of termination.
(“API”) used for messaging (“Solution”), Emergency Notification: AT&T Messaging
and related SMS, MMS, e-mail, voice Non-AT&T Devices/Service: With respect to Toolkit must not be used as the sole
broadcast, social media, and instant each message that Customer sends to an method of sending SMS, MMS, e-mail or
messaging capabilities. AT&T Messaging end user with a non-AT&T device/service, IM notifications that contain information
Toolkit is available to AT&T small and Customer is responsible for ensuring that that is essential to the protection of life or
medium sized business or government Customer, its applicable end users and the property. First responders should not rely on
customers (“Customer(s)”) that have a use of AT&T Messaging Toolkit complies AT&T Messaging Toolkit for such situations; in
valid, eligible AT&T wireless/government with all applicable terms of service of such such situations AT&T Messaging Toolkit may
agreement (“Wireless Agreement”) and their other wireless carrier(s). All associated voice, be more susceptible to blocking, outages,
Corporate Responsibility Users (“CRUs”). messaging and data usage will be subject delays and congestion, and greater risk of
Individual Responsibility Users (“IRUs”) are to the applicable rates and terms of such non-delivery.
not eligible. AT&T Messaging Toolkit must other wireless carrier(s). Refer to applicable
be provisioned and de-provisioned by an wireless carrier for such rates, terms and HIPAA: If Customer chooses to use AT&T
AT&T sales representative, customer service conditions. Support: 24x7 technical support Messaging Toolkit to transmit Protected
representative or using an appropriate for AT&T Messaging Toolkit provided by AT&T Health Information (“PHI”), Customer must
AT&T ordering portal, if qualified. AT&T will and its suppliers. Second tier and higher encrypt the data in a manner consistent with
designate a Customer BAN (“Billing Account support not available 24x7. For non-AT&T the guidelines established by the Department
Number”) to which AT&T will bill all AT&T Messaging Toolkit issues, all technical support of Health and Human Services pursuant
Messaging Toolkit charges. If such BAN is will be subject to the applicable rates and to the Health Insurance Portability and
suspended or cancelled, all AT&T Messaging terms of such other wireless carrier(s). Refer Accountability Act (“HIPAA”).
Toolkit feature rate plans provisioned through to applicable wireless carrier for such rates,
such BAN will be disabled. AT&T Messaging terms and conditions. Messages, Privacy and SPAM: AT&T
Toolkit may not be available for purchase in is a strong supporter of a SPAM-free
all sales channels or in all areas. Sending and/or Receiving Messages: AT&T communication environment and AT&T
Messaging Toolkit requires internet access to Messaging Toolkit follows the strictest
Account Suspension: If Customer account access the Solution. AT&T has no liability to permission-based philosophies. Customer
or the AT&T Messaging Toolkit service within Customer for Customer’s inability to access support monitors large email imports as well
Customer account is suspended for reasons the Solution for reasons beyond AT&T’s as emails, instant messages, and mobile texts
other than abuse or violation of terms of use, control. If any messages are attempted to for the purpose of minimizing complaints
Customer account data is retained but billing be sent from AT&T Messaging Toolkit to on unwanted SPAM, which may cause
is suspended. Customer data is kept from last any nonsupported, restricted, blocked or delivery delays. Any account found to be
date of bill cycle and Customer may continue unavailable wireless phone numbers or using AT&T Messaging Toolkit for SPAM will
to access account data until the last day of devices at AT&T or any wireless carrier, such be suspended without notice. If you know
the bill cycle. Unused credits will roll over to messages will not be delivered. Customer of or suspect any violators, please notify us
the next bill cycle if applicable. In the case is responsible for managing, maintaining immediately at [email protected] or
of suspension due to a violation of terms of and securing information about individual deliver an SMS message to 7726. Any unused
use, Customer account will be suspended recipients and group distribution lists used in credit or remaining service fee will not be
immediately when abuse is detected and AT&T Messaging Toolkit. AT&T’s privacy policy refunded. Customer’s AT&T Messaging
Customer will be contacted. Customer may be viewed at www.att.com/privacy. Toolkit Online Sign-up page must state why
account data will be retained but inaccessible Customer is responsible for ensuring accurate you are collecting the recipient’s contact
to Customer until service is cancelled or phone numbers are entered into AT&T information, how you plan to use the contact
reinstated. Billing is suspended and unused Messaging Toolkit address book and group information, and must follow AT&T’s terms
credits will roll over to the next bill cycle distribution lists, and Customer is responsible of use and Privacy Policy. Every out-going
if applicable. for removing any unwanted phone numbers message via AT&T Messaging Toolkit must
from AT&T Messaging Toolkit address book contain a mandatory unsubscribe link or
Account Cancellation: If Customer cancels and group distribution lists. Customer is “STOP” instruction, as applicable. If the link
AT&T Messaging Toolkit, then Customer solely responsible for all content Customer or instruction is removed or de-activated in
retains access to the AT&T Messaging Toolkit transmits through or using AT&T Messaging any way, AT&T may suspend or terminate
until the last day of the bill cycle, at which Toolkit, and Customer is responsible for the customer’s account. A recipient who
time the Portal and all customer data will no safeguarding its access to AT&T Messaging chooses to unsubscribe or replies to any
longer be accessible to Customer. In such Toolkit. Customer must take all reasonable mobile text via the “STOP” command will be
case, unused credits will terminate at the steps to ensure that the Customer password automatically removed from your contact
end of the billing cycle. If Customer account and username are not disclosed to a third lists. Additionally, AT&T or its supplier
is cancelled by AT&T as a result of abuse or party or compromised in any way. Use of automatically sends all of your new contacts
violation of terms of service, Customer will no AT&T Messaging Toolkit is subject to the AT&T an email, instant message, or mobile
longer retain access to the AT&T Messaging Acceptable Use Policy, which can be found at text confirming their interest in receiving
Toolkit portal or account data effective att.com/AcceptableUsePolicy. Customer and messages from you.
on the date of cancellation. In such case, its end users must cooperate with AT&T and/

Product Brief - AT&T Messaging Toolkit for Marketing______________________________________________________________________________________________ 8

Notwithstanding AT&T’s anti-SPAM the CTIA, currently found at http://www. user’s handset not working properly, being
commitment and procedures, it is Customer’s wmcglobal.com/images/CTIA_playbook. switched off or out of range, or the message
responsibility to comply with all applicable pdf, as such guidelines may be amended storage space on the end user’s handset
SPAM and privacy regulations and guidelines from time to time. AT&T reserves the right, being full.
in each jurisdiction where messages but is not obligated, to deny, disconnect,
are transmitted, distributed or received. suspend, modify and/or terminate your AT&T Short Codes: AT&T Messaging Toolkit includes
Customer agrees it will not use AT&T Messaging Toolkit without notice. AT&T’s access to a shared common short code
Messaging Toolkit to send messages to any failure to take any action in the event of a (“CSC”) provided by AT&T for SMS and MMS
recipient without their consent. Customer violation shall not be construed as a waiver messages. If a customer desires a dedicated
will have the burden of proving consent with of the right to enforce such terms, conditions, CSC, AT&T can assist in the provisioning and
clear and convincing evidence if a recipient or policies. utilization of the dedicated CSC within AT&T
complains customer did not obtain their Messaging Toolkit, subject to applicable fees.
consent consistent with applicable rules and Cellular coverage is not available in Customer is responsible for acquiring the
regulations. Consent cannot be evidenced all areas: Due to cellular coverage and dedicated CSC and payment for all Common
by third party lists Customer purchased or system limitations, AT&T Messaging Toolkit Short Code Administration lease fees.
obtained. Customers importing distribution functionality may not be accessible at all Submitting the request for carrier approval of
lists and Customers utilizing the API must times. AT&T wireless coverage maps are a CSC does not guarantee that a participating
certify that all numbers are 100% opt-in and available at wireless. att.com/coverageviewer. carrier will accept or implement the CSC or
were not exchanged, rented or purchased Non-AT&T devices/services are not covered that Customer will be able to use the CSC at
from a third party or business entity in any by the AT&T networks and additional terms all. Carrier CSC approval can take 12 weeks
way, as well as compliance with relevant and conditions may apply (refer to your or longer, and will vary according to the time
rules and regulations. Our certification forms wireless carrier). Coverage is subject to required to secure Customer’s CSC approval
are made available during the import upload transmission limitations and terrain, system, from each desired carrier. AT&T makes no
process and the API provisioning process and capacity and other limitations. AT&T does not guarantees as to the timing of receipt of any
are available for your review upon request. guarantee the availability, security, reliability, carrier’s CSC approval.
speed of message delivery, or timeliness of
Customer cannot use AT&T Messaging Toolkit message delivery of AT&T Messaging Toolkit Additional Terms: AT&T Messaging Toolkit
to transmit any communication that would functionality, and AT&T makes no Service is also subject to customer’s Wireless
violate any applicable federal, state, and Level Agreements (SLAs), guarantees or Agreement, the applicable voice, data and/
local law, court order or regulation, including warranties with respect to the performance or text messaging plan brochures found at
but not limited to the Telephone Consumer of AT&T Messaging Toolkit. Delivery time is att.com/abs-addtl-terms and coverage maps.
Protection Act, 47 U.S.C. § 227 (“TCPA”), dependent upon the conditions prevailing at All non-AT&T devices and service used with
the rules governing the DoNotCall Registry, the time of submission and actual delivery AT&T Messaging Toolkit will be subject to
currently found at www.donotcall.gov, and and/or delivery within a specific period of the applicable rates and terms of such other
the CAN-SPAM Act. You agree to comply time are not guaranteed. Messages may not wireless carrier(s). Refer to applicable wireless
with the Guidelines of the Mobility Marketing be successfully terminated, or terminated in carrier for such rates, terms and conditions.
Association, currently found at http://www. a timely manner, on an end user’s handset. Offer subject to change without notice.
mmaglobal.com/bestpractices.pdf, and of This could be due to, for example, the end

For more information contact an AT&T Representative, call 1-800-597-8244,
or visit www.att.com/messagingtoolkit.

AT&T Messaging Toolkit: You will receive info alerts. Get up to 1 message per month. Text HELP for help. Msg&Data Rates May Apply.
T&Cs available at https://messagingtoolkit.att.com/main/termsofuse_subscribers.php

03/11/13 AB-2434-03
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