Creative Group
Marketing Communica
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ation Portfolio
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Let us leverage our knowledge of yo
audience to create an integrated co
frequency, quality and creativity. O
knows how to reinforce your brand
audience to act.
We know how to create campaigns
reinforce your message and to keep
event. We offer a media neutral app
in every medium from video to onlin
and events, group incentive travel, i
programs we know how to craft pow
concept to fulfillment to help you m
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our objectives, the program and your
ommunication strategy that offers
Our award-winning creative team
and your message and inspire your
that inform, excite and inspire, to
p the momentum going long after the
proach to satisfy any budget, working
ne to print. Whether it’s meetings
individual incentive or recognition
werful communication strategies from
meet your objectives.
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Global Meeting a
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and Events
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Dealer Client: Ma
Event Audience: 200
Event: Inc
Mission: Inc
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ajor automotive manufacturer
0 dealer sales managers
centive event
cent, reward, recognize
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GOING PRO
• Created an “All Pro” experien
positioning
• Went pro by educating mana
performance at AT&T Stadium
Cowboy cheerleaders and th
• Three month pre-event comm
• Started the buzz to exceed g
going to return again next ye
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nce to reinforce the new brand
agers and incenting
m, featuring the Dallas
he managers’ own coach
munication blitz
goals and kept the momentum
ear
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announcement poster teaser postcards
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Dealer Event --- Teaser & Registration
qFuoenrchvyiocutr tohriryst
final sales push!
COMPETITION ENDS OCTOBER 31
www.kiacashbash2014.com
registration and custom website
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announcement
OMNI FORT WORTH HOTEL – Hospitality At its Finest MCaakse ahpBlaaysfohr HUDDLE UP FOR THE 2014 KIA CASH BASH ALL PRO!
The Omni Fort Worth Hotel combines casual elegance with sophisticated
Western style in the city of Cowboys and Culture. Located in the heart AT&T STADIUM – Located in Arlington, Texas
of Fort Worth’s vibrant downtown, the award-winning property is within Completed in 2009, the iconic stadium features the world’s largest
walking distance of the city’s cultural centers, restaurants and nightlife. column-free interior and the fourth largest high definition video screen,
which hangs from 20-yard line to 20-yard line. Kia All Pros will take the
Inside the stately structure, sculpted from native stone and rich field through the same athletes’ tunnel where countless stars of
hardwoods, Kia All Pros will discover a taste of authentic Texas. “America’s Team” have emerged in front of 105,000 screaming fans.
Ammenities include award-winning steak at Bob’s Steak & Chop The stage will be set. The atmosphere will be electric. The moments
House and regional draft beer and live music at Whiskey & Rye. will be captured.
TAKE YOUR GAME TO THE NEXT LEVEL!
5 KEY IMPROVEMENT PLAYS DEMONSTRATE UVO ENTERTAINMENT “ Treat a person as he is and he will remain DEALERSHIP BENEFITS
MANAGERS MUST TOUCH BASE WITH CUSTOMERS CONVENIENCE Digital Jukebox as he is. Treat him as what he could be SELECTION
COMMUNICATE DEALER BENEFITS TO CUSTOMERS EMERGENCY Pandora and he will become what he should be..” STANDARDIZATION
PERSONALLY REPLY TO ALL EMAIL INQUIRES ENTERTAINMENT External Amplifier — Jimmy Johnson REPUTATION
DEMONSTRATE UVO, DON’T JUST DESCRIBE IT MAINTENANCE Twitter SERVICES
ENGAGE WITH CUSTOMERS ON A PERSONAL LEVEL TRIP ASSIST HD Radio™ IMPROVE YOUR iLEAD PERFORMANCE TRUSTWORTHINESS
Infinity® Premium Sound System REBATES
“It’s not the will to win, but the will to CONVENIENCE Be Properly Staffed SEASONAL DEALS
prepare to win that makes the difference.” USB Connectivity MAINTENANCE BRAND RECOGNITION
— Bear Bryant Parking Minder Vehicle Diagnostics The average Internet Sales Consultant/Manager WIDESPREAD PROMOTIONS
Rear-Camera Display Dealership Appointment should handle no more than 100 leads/month. FACILITY
BEST PRACTICES SALES MANAGER BEST PRACTICES Advanced Voice Recognition Schedules Diagnostics COMMUNITY INVOLVEMENT
Touch Color Screen Service Appointment Answer ALL Questions CONVENIENCE
SALES Set & Focus Priorities Bluetooth Streaming Maintenance Notification SUPPORT LOCAL BUSINESSES
SALES MANAGER Develop Skill & Will eServices Guide myuvo.com web/mobile Make sure EVERY question is answered but
in Your Staff Software Updates Via Web Critical Diagnostic Alert most importantly the “price” question. CUSTOMER IS HIGHEST
SALES BEST PRACTICES Triage Your Coaching Time My POI S ATI S FA CTI O N when a sales manager
Immediately Assist Shopper Turn Top Performers TRIP ASSIST Follow Up, Follow Up, Follow Up
Engage with Interpersonal into Mentors EMERGENCY Trip Info IS HIGHER comes out to
Skills Create a Team 911 Connect Curfew Limit Internet lead consumers are in the market when a salesperson provide a
Ask Assessment Questions Development Plan Enhanced Roadside Geo Fence for up to 120 days. leaves to consult with “best price”
Explain Dealership Benefits Follow-up with Sales Individuals Assistance Speed Alert manager vs. providing directly.
Fully Demo Features Challenge Your Grow Your Own a “best price”on
Create a Sense of Urgency Customer Focus “ They call it coaching but it’s teaching.
Allow Shopper “Room” Enter Early in the You do not just tell them–you show Once your iLead handling processes are in order, their own.
to Shop Sales Process the next thing to do is to be sure you maximize
Involve Sales Manager Use Positive Confrontation them the reasons. ” your digital presence online.
in Process Help Sales Staff — Vince Lombardi
Provide Best Price Become Accountable Respond Quickly
through Sales Manager
Follow up within 48 hours Ensure a first quality response in less than
10 minutes.
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Program HQ: (888) 211-1105 Dealer Event --- Pre-Event Materials
www.kiacashbash2014.com
letterhead
Gladys Jimenez
KIA MOTORS AMERICA
name badge
The car business Congratulations! congratulatory
is a lot like football. card
In football, you have to NOW IS THE TIME FOR HEROES.
win once a week.
In the car business
you have to win
every day.
– Tom Dempsey
Former NFL Player
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wall clings Nobody wh
gave his b
regretted
— Lou Holtz
FabriTac, 38.5 x 42
Quantity – 7
FabriTak, 24 x 12, Quantity – 4
congratulations Gatorboard, 47.25 x 89.25, En
Quantity – 1
TOP 25
standing banne
KIA ALL PROS!
Sam Ajayi Mark Graiff
Dan Akers Ryan Hare
KurtAnderson Jazz Kazazic
congratulations Tom Awada Tom Kuhn
TOP 25 Kevin Baker David Miller
KIA ALL PROS! Terry Blascak Michael Mosier
Pat Brown David Ortiz
Brandon Carlson David Panah
Jay Chung Barry Raygan
Shaun Collins Ryan Reid
Hugo Diaz Carl Rosciti
Bryan Ellis Herbie Weston
John Gerdeman
Orient 920 Banner, 33.5 x 89.25 (Enlarge 200%) Orient 920 Banner, 33.5 x 89.25
Quantity – 1 Quantity – 1
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Dealer Event --- On Site Signage
ho ever Gatorboard, 59 x 89.25, Enlarge 200% When you’ve
best Quantity – 1 got something
d it. to prove, there’s
nothing greater
nlarge 200% than a
challenge.
ers
— Terry Bradshaw
Gatorboard, 47.25 x 89.25, Enlarge 200%
Quantity – 1
lifesize cut-outs
1
WELCOME cash ro
restroo
KIA ALL PROS ! stadium t
Gatorboard, 30 x 24 Gatorboard, 30 x 24
Quantity – 1 Quantity – 2
STADIUM TOUr
massage WELCO
TOP 25 All
Gatorboard, 24 x 30
Quantity – 1
12
Gatorboard, 30 x 24
Quantity – 1
Dealer Event --- Directional Signage
oom
om
tour
OME SWAG
rRoom
l Pros!
Gatorboard, 24 x 30
2 Quantity – 1
Product Launch
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Product Client: Leading
Launch Audience: 175 deal
Event: Product
• Educa
Mission: • PR
• Enter
Success
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g global tire manufacturer
lers, press, marketing, senior leaders
t Launch
ation
rtainment
sful launch of new tire brand
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LAUFENN INTRODU
• Tied introduction to SEMA (
Las Vegas
• Unique venue, “High Roller F
audience
• Creative consistent with new
• Opportunity for press and d
the product with interactive
• Reception and opportunity t
topped off the event
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UCED
(parts aftermarket) show in
Ferris Wheel” location drew
w Laufenn brand
dealers to get hands-on with
e displays
to experience the High Roller
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save
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Product Launch
--- Save the Date & Registration
registration and custom website
email banner
e the date email blast
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Partner Summit
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Partner Client: Provider of t
Summit Audience: 700 represe
vendor part
Event: Partner Sum
• General s
Mission: • Training
• Recogniti
Strengthen
provide an o
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technology products and services
entatives from more than 225
tners plus sales and marketing
mmit
sessions
ion
partner relationships, improve collaboration,
opportunity to discuss upcoming plans
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EDUCATING & ST
• Breakouts focused on lat
resources that will shape
• Presidential look ahead
• Traveling Technoliner ap
• Recognized Partner of th
• Bonded participants at e
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TRENGTHENING BONDS
test trends, strategies, tactics and
e mutual business operations
ppearance showcased latest technologies
he Year Award winners
evening celebrations
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Partner Summit
Aria Resort & Casino, Las Vegas
November 20-22, 2013
WELCOME AGENDA ACCOMM
WELCOME
Our incentive travel programs are custom-des
Whether it’s a domestic location or travel abro
on an individual basis, and deliver them with
travel programs are the number one motivato
Joe Jonas,
CEO and President
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Partner Summit
--- Custom Website & Registration
MODATIONS ABOUT LAS VEGAS REGISTRATION CONTACT US
signed to engage any audience and to motivate performance.
oad, we create unique experiences that can’t be replicated
personalized, white glove execution. We know that incentive
or and, properly designed, create the impetus to exceed goals.
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3WELCOME program book - prin
Dear Valued Partner, a
Thank you for attending the 2013 Partner Summit at ARIA Resort ARIA Resort & Casino
& Casino. We hope that you find your time here well spent. Las Vegas
November 21-22, 2013
As an extremely important partner in the growth of CDW, we
encourage you to ask questions while you are here, network
with attendees and deepen your understanding of CDW and the
technology industry.
Your success is our success!
Again, thank you for taking time from your busy schedule to
participant in this year’s Partner Summit. We appreciate your
continued support throughout the year. PROGRAM INFORMATION
Aria Resort & Casino g Las Vegas
P.S. Mark your calendar for next year’s Partner SumNomvietm–ber 20-21, 2013
November 19-20, 2014 at ARIA Resort & Casino in Las Vegas.
name letter
Bill Smith 24
partner
nt and electronic Partner Summit
--- Pre-Program Materials
airline information travel information ARIA Resort agenda leave at home card
PARTNER SUMMIT
PROGRAM INFORMATION
ARIA Resort & Casino
Las Vegas, NV
November 20-21, 2013
INDEX PAGE
Airline Information.......................................................................................................................................2
Airline Travel..................................................................................................................................................2
Ground Transportation..............................................................................................................................2
TRAVEL INFORMATION
Driving Attendees.......................................................................................................................................3
Driving Directions........................................................................................................................................3
Weather/Attire.............................................................................................................................................3
Partner Summit Pass.................................................................................................................................. 4
Cancellation Policies.................................................................................................................................. 4
Registration Desk........................................................................................................................................ 4
Name Badges................................................................................................................................................5
Partner Appreciation Party......................................................................................................................5
Gratuities........................................................................................................................................................5
Event Contacts.............................................................................................................................................5
rhead
4 Aria Resort & Casino, Las Vegas November 20-21, 2013
CDW is proud PARTNER Partner
to support SUMMIT
Thursday, No
Children’s Miracle 8:00 – 10
Network Hospitals® HAZE Nig
$50.00 from each registration fee will be donated Brought to
to Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds
and awareness for 170 member hospitals that
provide 32 million treatments each to kids across
the US and Canada.
For more information go to
www.childrensmiraclenetworkhospitals.org
PARTNER Client/Mobility Partner Hors
REGISTRATION Solutions Advisory Jum
Coc
A-G Board
Dinner Sala
Menu Cae
Parm
Or
Burr
Tom
Cho
Filet
New
Salm
Chic
Veg
Side
Mas
and
Des
War
Van
Or
New
Glaz
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Partner Summit
--- On Site Program Operations
r Party Information Desk banners
and signage
ovember 21st CDW Executive
0:00 pm and Category Meeting
ghtclub
o you by:
CDW Registration Desk
s d’oeuvres Diamond Hors d’oeuvres
mbo Shrimp Cocktail Partner Seared Ahi Tuna
cktail Sauce, Lemon Asparagus Tempura
Executive Mini Crab Cakes
ad Dinner
esar Salad Salad
mesan, Lemon and Chili Caesar Salad
rata Mozzarella Choice of Entrée
matoes, Olive Oil, Balsamic Vinegar, Grilled Sourdough Bone-in Filet
Bone-in Ribeye
oice of Entree Herb Roasted Chicken
t Mignon 8 oz Swordfish
w York Strip 12 oz Chilean Seabass
mon Filet Featured Fish
cken Breast Vegetarian upon request
getarian upon request
Sides for the Table
es for the Table Sauteed Mushrooms
shed Potatoes, Creamed Spinach, Grilled Asparagus with Lemon Green Beans with Sliced Almonds
d Olive Oil Garlic Mashed Potatoes
ssert Dessert
rm Valrhona Chocolate Cake Mastro’s Signature Warm Butter Cake
nilla Bean Ice Cream
Coffee Service
w York Cheesecake Caffeinated, Decaffeinated or Hot Tea
zed Cherries, Sour Cherry Sorbet
evening menus
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