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In Public Relations and Advertising Seminar (COMU 4973), I conducted a case study on Dunkin’s rebranding strategy. I analyzed the campaign’s objectives and impact, reflecting on its future brand positioning. This project honed my skills in strategic brand analysis and corporate communication.

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Published by Elisandra Candelario Muñiz, 2024-11-20 20:28:23

Dunkin Brand Identity Case Study

In Public Relations and Advertising Seminar (COMU 4973), I conducted a case study on Dunkin’s rebranding strategy. I analyzed the campaign’s objectives and impact, reflecting on its future brand positioning. This project honed my skills in strategic brand analysis and corporate communication.

Keywords: Case Study,Dunkin,Donuts,Branding,University,Project,Inter Ponce

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