15 RESPONDENTS Respondent 1 = Land surveyor Respondent 2 = Barista Respondent 3 = Accountant Respondent 4 = Student Respondent 5 = Student Respondent 6 = Engineer Respondent 7 = Waiter Respondent 8 = Student Respondent 9 = Businessman Respondent 10 = Operator Respondent 11 = Teacher Respondent 12 = Cleaner Respondent 13 = Mechanic Respondent 14 = Housekeeping Respondent 15 = Retiree
Demographic 87% 13% Race Malay Chinese 93% 7% Gender Male Female
47% 53% Marital Status Married Single 13% 20% 20% 47% Age Baby boomers Gen X Gen Y Gen Z
Price remembrance 40% 60% Price Remembrance Remember Not Remember
Do you survey price before buying ? And how do you do? 73% 27% Price Comparison Yes No 8 3 0 1 2 3 4 5 6 7 8 9 Find the cheapest Shopee How They Survey
Where do you prefer to shop ? Supermarket, shopping centre or retailer and why?? 12 2 1 0 2 4 6 8 10 12 14 99 Speedmart Eco Shop Online Platform Shop Preferences
Do you notice any price changes? Before covid or after ramadan? 87% 13% Price Changes Yes No
Do you notice any diff price between retailer such speedmart and ecoshop thtsell the same item? 100% 0% Between Competitor Yes No
Do you think why the price is different? 6 4 5 0 1 2 3 4 5 6 7 POLITICAL STABILITY COMPETITOR ECONOMY Factor Influencing Price Changes
Price Modification Factor s 100% Answer Increase Quantity and Increase Price
What do you feeling towards the price changes ( emotion ) 10 2 1 1 1 Sad Pressured Panicked Burdened Not really care Feeling to price changes
Do you believe that high price equal high quality or price with 0.99 is discount? 9 3 3 Yes No Depends High Price = High Quality
Price change responses 10 5 0 2 4 6 8 10 12 Still Buying Stop Buying Price Change Responses
What is the factor that influence you to bought this product? ( disc , value , brand , product familiarity, or price) 6 3 4 2 0 1 2 3 4 5 6 7 Essential Near House Cheap Price Brand Factor Influecing Purchase