HappyPaws
Chewys
BrandVisualIdentity
Content Stationaryset
Introduction CompanyBrandingCampaign
Mission StageBackdrop
Vision
Values CompanyWebsite
OutdoorSignature
BrandAttributes
DigitalAdvertisement
CompanyLogo
CompanyLogoColour Poster
LogoUsage
Typeface
PrimaryTypeface
SecondayTypeface
Company
Introduction
HappyPawsChewys
TheHappyPawsChewyslogoismadebypet’spaws,aspawssymbolizepets.
wecreatedgeometricalshapesofadog,cat,bird,andrabbitandpositioned
withinthepaws.Thisindicatesourcompanyproductmadeforthesepetsmainly.
HappyPawsChewysmean‘HappyPets’.Theword‘Chewy’standsforprovide
qualitycareforpetswiththebestfood,toys,supplementandmedication.
MISSION
*Throughourproductsandservices,weenrichtheuniquerelationship
betweenpeopleandfamilypets.
*Developinghighqualitypetfoodismadepossiblebyourlove
ofanimalsandourawarenessofthesenseandcorrectnessofourown
activities.
*Ourproductsandmarketingconceptsconsistentlysetnewvalue-adding
trends,makingusanattractivetradingpartner.Thebestproductsolutions
donotfollowalltrendsindiscriminately,butfocusonsubstance,appeal,
andreason.
Values
*Individualsconsciouslyperceivethedemandsplacedonthem.Asaresult,
wetakeresponsibilityforouractions.
*Asacompany,wepayattentiontotheperformanceofouremployees
andcolleagues.
*Advocatingforwhatisrightandnecessaryandrefusingwhatis
unreasonableorunfairiswhatwedo.
*Itisessentialtooursuccessthatwearetarget-oriented.
BrandAttributes
Ourbrandwecontributionaexpansivetypeofamountforvarious
pet'sofhistorystages.Asancreativeretailofficer,ourBrandisat
therominenceofpetfoodandunderstandspetproprietorneedsby
providingarangeofcreativedeviceandpossessions.
Ourbrandiserectedonanunchangingloveforpetsandobligation
opetsapproval.Ourknowledgeistospecifycontemporarynutrition
that’sinexpensiveforeveryone.Andaccompanyingover80ageof
experiencemakingpetmeal,we’reproductofourproducts.
Ourdevotiongoesintoallproductionwemake,andwebearto
cultivategreatfeature,nutritiousoutputthat’llhelpmaintainpets
ofallbreedsandageshappyandathletic.
BrandIdentity
Guide-Logo
TheHappyPawsChewysLogoisour
signbeacuseitisfriendlymade,and
easiertorecognizeandrepresentthe
petsparticularly.
HappyPaws
Chewys
OurLogotypeisrelated HappyPaws
tothegraphicelement Chewys
ofourbrandLogo.
BrandIdentity
Guide-Logo
LogoUsage-DoNot
HappyPaws HappyPaws HappyPaws
Chewys Chewys DonCohtecwreyaste
Donotscaleorresize Donotaddany anyeffector
from theoriginalsize elementtothe shadowtothelogo.
logo.
HappyPaws HappyPaws HappyPaws
Chewys Chewys Chewys
Donotchangeposition Donotchangetheorder Donotchangethetypeface
atthelogotype. ofthegraphicelement oflogotype.
ofpets.
BrandIdentity
Guide-Logo
LogoColor-Do
Predominantlyusage
oflogo
Mostcommonusein Forthecolordifferentiate
packaging purposeformagazine,
newspaper
BrandIdentity
Guide-Logo
LogoColor-Donot
HappyPawsChewys HappyPawsChewys
Don’tchangethe Donotchangethe
coloroflogotype colorofgraphicelement
ofpets.
Don’tchangethe Don’tchange
coloroforiginal backgroundcolor
logo fororiginallogo
BrandIdentity
Guide-Color
Primarycolor
White
Thewhitecolourrepresentspurity,light,and
perfectionintowhatweproduce.Thisalso
representscoolnessandsimplicitytowardsthe
pets.
Black
Blackcolorisusedinlogoasaprimarycolor.
thecolorblackrepresentsstrength,seriousness,
power,andauthority.
BrandIdentity
Guide-Color
Secondarycolor
PinK
TheLogosecondarycolourispink.Thepurpose
istoavoidsimilarcolourbackground.Thepink
colourusageforspecialcasessuchashardto
recognizedbecauseofsimilarcolouror
backgroundcolour.Thepinkisadelicatecolour
sweet,playful,charming,andalsouniversallove.
ourlovetopetsrepresentsthecolourofpink.
BrandIdentity
Guide-Typeface
Primarytypeface Headline
AaBbCcDdEe
abcdefghijk
Backstone
@&#% Thistyprfaceonlyusedincoverpage
oflogoandlogousageexplanation
1234567890
BrandIdentity
Guide-Typeface
Secondarytypeface Headline
Subheadline
AaBbCcDdEe
abcdefghijk
/@&() BodyText
1234567890
Thistyprfaceusedforcoverpage
subheadlineandbodycopyforeach
pagetomaintainconsistency.only
differenceissizeofbodycopyand
subheadline
BrandIdentity
Guide-Application
Clear-Space
Clearspacelogo=width187pxXheight
187px
Thexdeterminesthesizeoflogoand
typefaceoflogodeterminesinsidex
HappyPawsChewys
BrandIdentity
Guide-Application
Clear-Space(Minimum size)
Minimum sizelogo=width94pxXheight
94px
Thexdeterminesthesizeoflogoand
typefaceoflogodeterminesinsidex
HappyPawsChewys
BrandIdentity
Guide-Company
Company’soutdoorsignboardandoffice
BrandIdentity
Guide-Company
Petfoodprocessingzone
BrandIdentity
Guide-Company
Petfoodprocessingzone
BrandIdentity
Guide-StationarySet
HappyPawsChewys
HappyPawsChewys +0322718901
HappyPaws
[email protected]
KelanaCentrePoint
Petaling,Petaling
Jaya
BusinessCard
+0322718901 HappyPaws KelanaCentrePoint
[email protected] Petaling,Petaling
Jaya
Letterhead
BrandIdentity Cap
Guide-StationarySet
HappyPawsChewys
Envelope
BrandIdentity
Guide-StationarySet
HappyPawsChewys HappyPawsChewys
[email protected]
Greentshirtforcompanyworkersandblacktshirt
forofficeworkers,thisistorecogniseworkerstogo
restrictedplacesincompanyandalsoIDcardexcess.
BrandIdentity
Guide-StationarySet
HappyPawsChewys
HappyPawsChewys
Notepad ShoppingBag
BrandIdentity
Guide-SocialMedia
HappyPawsChewys
HappyPawsChewys
HappyPawsChewys
SocialMediaHub
Instagram
BrandIdentity
Guide-BrandingCampaign
TheHappyPawsChewyscampaignfocusesonpetwell-being.Petsshouldn’tbe
trappedbytheirweight.Theyneedtoexerciseandeatrighttolivehealthylives.
ThiscampaignbyHappyPawsChewysfocusesonthefeelingoffreedom thatcomes
withhealthylivingforpets.Theideaisto“freeyourpets”–somethingthat
happenswhentheyconsumeHappyPawsChewys.
BrandIdentity Eventsignage
Guide-BrandingCampaign
Rostrum
FREEYOURPETS!
PetsHealthyLivingwithus
HappyPawsChewys
BrandIdentity StageBackdrop
Guide-BrandingCampaign
wHaepplycPaowmsCehewtyos
FREEYOURPETS!
PetsHealthyLivingwithus
BrandIdentity
Guide-Website
http://www.HappyPawsChewys.com/shop
HappyPawsChewys HappyPawsChewys
BrandIdentity PETS
Guide-Outddoorsignature
HappyPawsChewys
PETS
Poster
BrandIdentity
Guide-Outddoorsignature
HappyPawsChewys
Billboard
BrandIdentity
Guide-Outddoorsignature
PETS
HappyPawsChewys
Banner
BrandIdentity
Guide-Outddoorsignature
PETS
HappyPawsChewys Bunting
BrandIdentity
Guide-DigitalAdvertisement
HappyPawsChewys
FeedHealthy
Weprovidethebest
mealforyourpet
Poster
http://www.Happy
PawsChewys.com/
shop