Yard Do Led original from brand

Craftsmanship

At our workshops in the Jewellery Quarter of the City of Birmingham, we
understand the importance of time-honoured methods of craftsmanship.
Uncompromising skill and painstaking detail have been put into each writing
instrument we make.

Each pen or pencil in Made from sheet silver, the
the Yard-O-Led range is unique clip is crafted by eight
handcrafted using traditional different processes
19th century techniques

Every pen is individually All pencils contain one yard
numbered and comes with of lead (12 three inch leads)
a lifetime guarantee

Each Victorian finish pen is The British Assay office
hand hammered at least two hallmarks every instrument as
thousand times to create proof of sterling silver quality
its distinctive pattern

Hallmarks

Signifies European Signifies parts Symbol of Lion signifies Letter
company Convention per 1,000 of
sterling silver Birmingham sterling indicates year
name mark
Assay Office silver of manufacture

02

Contents 01 | 02
04 | 05
Craftsmanship 06 | 07
Our unique history 08 | 09
Astoria Cream/Ebony 10 | 11
Astoria Pearl 12 | 13
Corinthian 14 | 15
Deco 34 16 | 17
Deluxe 60 18 | 19
Diplomat 20 | 21
Edwardian 22 | 23
Esprit Pocket 24 | 25
Esprit Standard 26 | 27
Perfecta 28 | 31
Regent 32 | 33
Retro 34 | 35
Viceroy Grand 36 | 37
Viceroy Pocket 38 | 39
Viceroy Standard Barley 40 | 41
Viceroy Standard Plain 42 | 43
Viceroy Standard Victorian
Product Reference Guide

www.yardoled.com

Our unique history cap
inner mecha-
Pioneering design, fine craftsmanship, family ties and nism
a rich company heritage all make the Yard-O-Led retaining
range of beautiful writing instruments so covetable. nut

1822 Sampson Mordan, based in City Road, London, invented and slider grip
patented the first ever propelling pencil. One of his lifelong
employees, who features later in the company’s history, was lead
FrankTufnell. holder

1934 Ludwig Brenner moved to England from Germany shortly lead
before the First World War. He specialised in fine jewellery, retainer
and in 1934 founded the Yard-O-Led company, patenting a
new version of the propelling pencil that was able to hold
12 three inch leads (a yard of lead).

1941 During the London Blitz the premises of both Sampson
Mordan and Yard-O-Led were destroyed, along with the
records and archives of both companies.

04

1946 Sampson Mordan never traded again after the war. However,
over the coming years Mr Brenner teamed up with Frank
Tufnell’s son, eventually selling theYard-O-Led business to the
Tufnell family. At the same time they acquired the patents for
Sampson Mordan pens, continuing the family link between the
two companies. The company flourished, and became
renowned for its heritage and excellent craftsmanship.

1970 Tim Tufnell, Frank’s son, joined the company and Yard-O-Led
continued to grow, building on a reputation for making
beautiful individual pieces, and connections with the writing
instrument trade reaching back to the early 19th century.

Today The Yard-O-Led range of fine writing instruments is
admired worldwide for its quality, individuality and valued
sense of heritage.

05

Astoria

The warm, rich
mottled tones of the
Astoria harks back
to the glorious
1920s and the
elegant designs of
the Art Deco era.
Each acrylic barrel has
a subtly unique pattern,
with a soft eggshell
finish that is perfectly
complemented by
hallmarked solid
silver features.

06

Astoria Cream/Ebony

Astoria Astoria Astoria RANGE
Cream/ Cream/ Cream/ Pencil
Ebony Ebony Ebony

Pencil Ballpen Fountain
Pen

Ballpen

Fountain Pen
Standard
and Grand
FINISHES

Cream/Ebony

07

Astoria

The pearl finish of
theAstoria hark
back to the glorious
1920s and the
elegant designs of
the Art Deco era.
Each acrylic barrel has
a subtly unique pattern,
with a pearlescent
finish that is perfectly
complemented by
hallmarked solid
silver features.

08

Astoria Pearl

Astoria Astoria Astoria RANGE
Pearl Pearl Pearl
Pencil
Pencil Ballpen Fountain
Pen Ballpen

Fountain Pen
Standard
and Grand
FINISHES
Pearl

09

Corinthian

The commanding
shape of the
Corinthian boldly
emulates the grace
and splendour of
Ancient Greek
architecture,
combined with the
elegant style of the
lateVictorian and
Edwardian eras.
The heavily fluted
barrel and cap
accentuate the
elaborate details of
this handcrafted
writing instrument.

10

Corinthian

Corinthian Corinthian Corinthian RANGE
Fluted Fluted Fluted
Pencil
Pencil Fountain Rollerball Ballpen
Pen Fountain Pen
Rollerball
FINISHES
Fluted

11

Deco 34

The bold design of
the Deco 34 evokes
the striking Art
Deco architecture of
1920s New York.
Its symmetrical design
features a clean 4-sided
barrel that tapers to a
sleek point.

12

Deco 34

Deco 34 Deco 34 RANGE
Barley Barley
Pencil
Pencil Ballpen Ballpen
FINISHES
Barley

13

Deluxe 60

The Deluxe 60 is an
exact replica of one
ofYard-O-Led's
all-time bestsellers.
From the halcyon days
of the 1960s, we have
recreated the two most
popular patterns from
the original 'Deluxe'
range, in both pencil and
ballpen.

14

Deluxe 60

Deluxe 60 Deluxe 60 Deluxe 60 RANGE
Fine Fine Fine
Chevron Chevron Line Pencil
Ballpen
Pencil Ballpen Ballpen FINISHES
Fine Line
Fine Chevron

15

Diplomat

The original
Yard-O-Led
Diplomat propelling
pencil, a classic
writing instrument.
This ever popular
design remains
unchanged since
1934.
Thoughtfully designed,
its angular hexagonal
shape helps to stabilise
the pencil on a gently
sloping surface such as
a draughtsman’s table.
Like all Yard-O-Led
pencils, the Diplomat
contains 12 three inch
leads, literally a yard
of lead, providing the
inspiration behind
theYard-O-Led
company name.

16

Diplomat

Diplomat Diplomat Diplomat RANGE
Plain Barley Barley
Pencil
Pencil Pencil Ballpen Ballpen
FINISHES
Barley
Plain

17

Edwardian

With its distinctive
flat top and milled
edge, the Edwardian
emulates a design
detail typical of the
early 1900s.
The flat top was often
engraved with the
owner’s initials and used
to make an impression
in wax to seal letters.

18

Edwardian

Edwardian Edwardian RANGE
Barley Barley
Pencil
Pencil Ballpen Ballpen
FINISHES
Barley

19

Esprit

The Esprit
Collection
effortlessly blends
classic design with a
twist of fashion.
The solid silver barrel
is covered with a
coloured lacquer,
intricately diamond cut
then coated with a
protective clear lacquer.
The ballpens are a
traditional yet striking
pocket pen and their
silver barrel carries a
bold hallmark stamp.

20

Esprit Pocket

Esprit Esprit Esprit RANGE
Diamond Diamond Diamond
Cut Cut Cut Ballpen
FINISHES
Ballpen Ballpen Ballpen

Diamond Cut

21

Esprit

A bright addition to
the Esprit Collection
- these standard size
fountain pens
effortlessly blend
classic design with
a twist of fashion.
The solid silver barrel
is covered with a
coloured lacquer,
intricately diamond cut
then coated with a
protective clear lacquer.
The Esprit fountain pen
has a solid gold nib,
whilst the silver barrel
carries a bold hallmark
stamp.

22

Esprit Standard

Esprit Esprit RANGE
Diamond Diamond Fountain Pen
Cut Cut FINISHES
Diamond Cut
Fountain Pen Fountain Pen

23

Perfecta

The elegant, slender
lines and gently
flared top of the
Perfecta combine
to produce a slim
and delicate pen
with a lightweight
and graceful
silhouette.
A very popular look,
evocative of early
19th century style.

24

Perfecta

Perfecta Perfecta RANGE
Victorian Victorian
Pencil
Pencil Ballpen Ballpen
FINISHES
Victorian

25

Regent

The Regent
embodies the
heavily machined
designs typical of
the late 19th
century. A clean-cut
hexagonal shape is
combined with
traditionalVictorian
design features.
Traditionally, gentlemen
pipe smokers used the
pen’s flat top to tamp
down their tobacco
once it had been lit.

26

Regent

Regent Regent RANGE
Pencil Ballpen
Pencil
Ballpen
FINISHES
Barley

27

Retro Pencil
& Ballpen

The Retro is based
on an original 1950s
model, reminiscent
of post war optimism
combined with the
austere mood of the
era.
True to the unique
styling of Yard-O-Led,
Retro combines
hallmarked solid silver
features with the
simplicity of a
distinctive Barley
patterned barrel,
manufactured from a
durable black resin
compound. A silver Y
icon appears on the
pen cap.

28

Retro

Retro Retro RANGE
Standard Standard
Barley Barley Pencil

Pencil Ballpen Ballpen
FINISHES
Barley

29

Retro
Fountain
Pen

The Retro is based
on an original
1950s model,
reminiscent of
post war optimism
combined with the
austere mood of
the era.
The fountain pens
come in two sizes -
Standard and Grand.
The substantial
dimensions of the
Retro Grand add
authority and
character to the
classic 1950s styling.
A truly imposing
writing instrument.

30

Retro

Retro Retro RANGE
Standard Grand
Barley Barley Fountain Pen
Standard &
Fountain Fountain Grand
Pen Pen FINISHES
Barley

31

Viceroy
Grand

The ultimate writing
instrument for the
dedicated pen
connoisseur.
The Viceroy Grand has
perfect balance and its
imposing dimensions
give it a sense of
authority.

32

Viceroy Grand

Viceroy Viceroy RANGE
Barley Victorian
Fountain Pen
Fountain Rollerball Rollerball
Pen FINISHES
Barley
Victorian

33

Viceroy
Pocket

The classic Viceroy
is the epitome of
Yard-O-Led quality
and design, a
collection to suit
all writing styles.
The petite sizing
and intricate hand-
hammered Victorian
and Barley patterning
make the Viceroy
Pocket ideal for slipping
neatly into a pocket or
for use during travel.

34

Viceroy Pocket

Viceroy Viceroy Viceroy RANGE
Victorian Barley Barley
Ballpen
Ballpen Ballpen Fountain Pen Fountain Pen
FINISHES
Victorian
Barley

35

Viceroy
Standard
Barley

The classic Viceroy
is the epitome of
Yard-O-Led quality
and design, a
collection to suit
all writing styles.
The subtle Barley
pattern, combined with
the classic shape of the
Viceroy has created a
writing instrument with
traditional styling and
broad appeal.

36

Viceroy Standard Barley

Viceroy Viceroy Viceroy RANGE
Barley Barley Barley

Pencil Ballpen Rollerball

Pencil

Ballpen

Fountain Pen

Rollerball
FINISHES
Barley

37

Viceroy
Standard
Plain

The classic Viceroy
is the epitome of
Yard-O-Led quality
and design, a
collection to suit
all writing styles.
A classic Yard-O-Led
pen. Universally
popular size with an
understated look in
highly polished silver.

38

Viceroy Standard Plain

Viceroy Viceroy Viceroy RANGE
Plain Plain Plain Pencil

Pencil Fountain Rollerball
Pen

Ballpen

Fountain Pen

Rollerball
FINISHES
Plain

39

Viceroy
Standard
Victorian

The classic Viceroy
is the epitome of
Yard-O-Led quality
and design, a
collection to suit
all writing styles.
The heavily engraved
finish of the Viceroy
StandardVictorian
highlights the intricate
work of the Yard-O-Led
craftsmen, with each
part of the detailed
motif meticulously
hammered by hand.

40

Viceroy Standard Victorian

Viceroy Viceroy RANGE
Victorian Victorian Fountain Pen

Fountain Rollerball
Pen

Rollerball
FINISHES
Victorian

41

Product Reference Guide

MODEL PENCIL BALLPEN FOUNTAIN PEN ROLLERBALL

Astoria Cream/Ebony Cream/Ebony 945067 Cream/Ebony 945066 Cream/Ebony Std (fine) 945064
Page 06-07 Cream/Ebony Std (med) 945065
Cream/Ebony Std (broad) 945063
Cream/Ebony Grand (fine) 945061
Cream/Ebony Grand (med) 945062
Cream/Ebony Grand (broad) 945060

Astoria Pearl Pearl 945077 Pearl 945076 Pearl Std (fine) 945074
Page 08-09 Pearl Std (med) 945075
Pearl Std (broad) 945073
Pearl Grand (fine) 945071
Pearl Grand (med) 945072
Pearl Grand (broad) 945070

Corinthian Fluted 945801 Fluted 945802 Fluted (fine) 945804 Fluted 945803
Page 10-11 Fluted (med) 945805
Fluted (broad) 945806

Deco 34 Barley 946815 Barley 946816
Page 12-13

Deluxe 60 Fine Chevron 945110 Fine Chevron 945111
Page 14-15
Fine Lined 945112 Fine Lined 945113

Diplomat Barley 940701 Barley 940702
Page 16-17 Plain 940401 Plain 940402

Edwardian Barley 941017 Barley 941018
Page 18-19

Esprit Black 945040 Black Std (med) 945090
Page 20-23 Blue 945041 White Std (med) 945091
Pink 945042
Perfecta Purple 945045
Page 24-25
Victorian 941311 Victorian 941312

42

MODEL PENCIL BALLPEN FOUNTAIN PEN ROLLERBALL

Regent Barley 944501 Barley 944502
Page 26-27

Retro Barley Standard 945021 Barley Pocket 945023 Barley Standard (fine) 945024
Page 28-31 Barley Standard 945022
Barley Standard (med) 945025
Viceroy Grand
Page 32-33 Barley Standard (broad) 945026

Viceroy Pocket Barley Grand (fine) 945034
Page 34-35
Barley Grand (med) 945035

Barley Grand (broad) 945036

Barley (fine) 945732 Barley 945740
Barley (med) 945733 Victorian 945742
Barley (broad) 945731
Victorian (fine) 945738
Victorian (med) 945739
Victorian (broad) 945737

Barley 941016 Barley (med) 941020
Victorian 941316 Victorian (med) 941320

Viceroy Standard Barley 941621 Barley 941622 Barley (fine) 943221 Barley 941623
Barley Barley (med) 943321
Page 36-37 Barley (broad) 943121

Viceroy Standard Plain 940121 Plain 940122 Plain (fine) 943521 Plain 940123
Plain Plain (med) 943621
Page 38-39 Plain (broad) 943421

Viceroy Standard Victorian (fine) 943821 Victorian 941323
Victorian Victorian (med) 943921
Page 40-41 Victorian (broad) 943721

REFILLS PENCIL LEADS PEN REFILLS INKS

Pencil lead H 948001 Ballpen refill - blue 948101 Jet black ink 948301
Pencil lead HB 948002 Ballpen refill - black 948102
Pencil lead B 948003 Pocket Ballpen refill - blue 948103 Blue/black ink 948302
Pocket Ballpen refill - black 948104
All details are correct at time of publication Retro Ballpen refill - blue 948105 Blue ink 948303
Retro Ballpen refill - black 948106
Twist action Ballpen refill - blue 948107 Claret ink 948304
Twist action Ballpen refill - black 948108
Rollerball refill - blue 948201 Turquoise ink 948305
Rollerball refill - black 948202
Sepia ink 948306

Blue cartridges 948308

Black cartridges 948307

www.yardoled.com 43

Yard-O-Led Pencil Company Limited 949958
Birmingham
England

www.yardoled.com