Hello! Welcome to your Vision Experience by ZEISS.
2 Table of contents Introduction ..................................................... 4 Our expertise ................................................... 6 Your ZEISS 360° journey in 9 steps .................... 8 Your Life ....................................................... 10 Your Eyes ...................................................... 12 Your Visual Well-Being ................................... 14 Your Vision .................................................... 16 Your Style....................................................... 18 Your Face and Frame ..................................... 22 Your Lenses ................................................... 24 Your New Glasses........................................... 28 Your Eye Care Professional ............................. 30 About ZEISS: A trusted expert ......................... 32 Glossary ........................................................ 36
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4 Thank you for letting us guide you through a journey to better vision at our store. Sight is probably the most important of our 5 senses. Did you know that almost 80% of the information received by your brain comes from your eyes? That’s why it’s so important to care for your eyes and your vision. Luckily, you can entrust this task to your ZEISS VISION CENTER. This booklet will give you a better understanding of everything that’s taken into consideration when developing the best visual solution suited to your individual needs. You can also use it as a point of reference after your visit to the ZEISS VISION CENTER. Introduction
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6 As eyecare professionals, we combine our optical knowledge with premium products from ZEISS to give you the best possible solution for your vision needs. ZEISS is a leading manufacturer of precision optics solutions and combines technical expertise with innovative ideas like these recent ZEISS examples: ZEISS SmartLife eyeglass lenses The best complete lens portfolio by ZEISS. Developed for the vision demands of today’s connected and on-the-move world. UV Protection Sunglasses-level UV protection in all clear ZEISS lenses. Our expertise
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8 We’ve assisted you on your journey to better vision, every step of the way. suits your individual needs. That’s why, during each consultation, we focus on every little detail to understand exactly what you need. We follow a multi-level process so we can develop glasses that will help you to see as clearly and comfortably as possible. Start your journey to better vision today! Your ZEISS 360° journey in 9 steps
9 1. Your Life 2. Your Eyes 3. Your Visual Well-Being 4. Your Vision 5. Your Style 6. Your Face & Frame 7. Your Lenses 9. Your Eye Care Professional 8. Your New Glasses Your Vision Experience by ZEISS.
10 Seeing the world through your eyes gives us a better understanding of your visual requirements. So before taking any measurements or performing any tests, we sat down to talk about your daily routine. This personal consultation helps us to determine which ZEISS lenses will support your lifestyle best. The vision needs analysis. Tailored to your needs. 1. Your Life
11 Your concerns & expectations Your daily activities & habits Your visual needs
12 During your visit, we used the ZEISS plus to generate an in-depth “eye map”. plus determines both your day- and night-time vision points of the eye. By combining this information with your individual pupil size, we can and dusk vision headlights of oncoming cars) An individual eye map. 2. Your Eyes
13 Objective vision determination Day- and night vision
14 In this step of the Vision Experience by ZEISS we assessed your eye health. The process usually includes a microscopic examination of the anterior segment of your eyes to examine your lid margins and check whether you have dry eyes. Following on that, we look at the crystalline lens and retina, which is very important for the early detection of cataracts or diabetic eye diseases. Early detection is key for the proper treatment and prevention of eye diseases, which is why it’s so important to go for regular eye checks. of cases of blindness could have been avoided with early detection! For this tests to ensure we do everything we can to preserve your eye health and performance. 80 % of cases of blindness could have been avoided with early detection. Source: https://apps.who.int/iris/bitstream/ handle/10665/103646/9789241500173_eng.pdf Your eye health check: An important step for good and healthy vision. 3. Your Visual Well-Being
Quantity and quality Constitution of the cornea Measurement of the Functionality of the eye glands inner eye pressure 15
16 When it comes to measuring and analysing your sight, the right technology is key. But as you may recall during your eye test, we still rely on you to tell us how well you see. We then use our expertise and precision measurement devices to build an accurate picture of your visual performance. and distances matched to your personal needs Your visual performance analysis. The classic eye test: lens by lens to optimum vision. 4. Your Vision
Compare your current lenses to new ones Analysing your vision Comfortable measuring position 17
18 You have to get the perfect frame for perfect vision. You’ve seen our wide selection of frames during the frame selection process, and you probably found a frame that was just right for you. Your choice of frame is very something that complements your features, sits comfortably, and meets your needs. We take your face shape, as well as the size and position of your eyes, ears and nose into account. the accurate calculation of the lens parameters. but functionality is even more important. 5. Your Style
Material & functionality meeting your requirements Update your style easily A frame that suits your style 19
20 The ZEISS VISUFIT 1000 is used to create a personal 3D avatar of your face. This avatar helps us to get measurements and information such as: eyes, ears and nose intelligence pre-selects/recommends suitable frames for you from a digital frame catalogue. This gives you access to a large selection of frames that can be tried on directly on the avatar. View frames or the colour and compare them simultaneously. You can also take your avatar home and use ZEISS Virtual Try-on@Home. your style and vision needs at any time. Or ask your friends and family to help you choose the best fit. ZEISS VISUFIT 1000. Try on new frames virtually on your personal 3D avatar 5. Your Style
Large variety of frames based on your face Virtual Try-on of frames 21
22 the perfect position of the lens in line with the eyes, to ensure optimum vision performance. No one’s face is symmetrical. The distance between a person’s eyes, the head tilt and the shape of the nose all vary. But for a perfect pair of glasses all these factors should be considered for production. Did you know that a 2 mm centration error can cause up to 40 % loss of your vision performance? This is why centration is such an important step During your consultation we used a digital camera system to determine these distances, accurate to 1/10th angles. We can also create a 3D avatar of your head and face, used for: on the consultation Get optimum vision performance thanks to state-of-the-art centration. 6. Your Face and Frame
Precise 3D centration Determine individual wear parameters Accurate calculation of lens design 23
24 Time to get down to details: ZEISS precision lenses, as unique as you are. 7. Your Lenses various needs. This also applies to materials and coatings. are described according to star ratings, where a six-star rating is the top level. Based on your visual needs evaluated at the beginning, we gave you advice on the best options. We always recommend a vision solution taking the results of your ZEISS Vision Needs Analysis into account. Finally, the lenses will be produced according to your personal parameters. Choose your lenses, considering four factors: 1. Lens type 2. Lens materials 3. Lens coatings 4. Sun, UV and glare protection See overleaf for an explanation of all of these factors.
on your requirements 25
26 We recommend a vision solution taking the results of your ZEISS Vision Experience into account. To get the best vision in all situations, consider at which distances you will need vision support. On top of distance, such as driving, after wearing contact lenses, working with digital devices, etc. ZEISS Single Vision Lenses can’t see clearly at far distances, or accordingly, to closer distances. The lenses for example PC, TV, making music etc. ZEISS Digital Lenses These lenses provide relief from digital eye strain, mainly for people in the 30-45 age group. You’ll experience minimal strain, and your eyes will still feel fresh and relaxed after a long day’s work. ZEISS Progressive Lenses Progressive lenses provide seamless correction for all distances, from near to far. Your individual needs and habits will determine which progressive solution you need. Choose your favourite ZEISS glasses for all your activities, e.g. workplace, sports, driving, outdoor or leisure activities, comfortable reading, use of digital devices, etc. Lens types 7. Your Lenses
27 Lens material The two main characteristics determined by lens material are thickness and weight. In some cases the right material can also Lens coatings ability to see clearly. Depending on how the lenses will be used, a high-quality lens undisturbed vision. In addition, it will protect the lenses from dust and particles to prevent scratches on the surface. Sun, UV and glare protection Ensure maximum sun protection and enhanced visual contrast. Protect your eyes from harmful UV rays and see better in dazzling sunlight with ZEISS outdoor protection lenses with up to 100 percent solar UV protection. Polarized lenses The ideal solution to reduce unpleasant glare and improve contrast for overall better vision. Coloured lenses bicolour or trendy mirror coatings.
28 Innovation and tradition: a promise engraved. 8. Your New Glasses Innovation has been a ZEISS tradition for the past 175 years. All ZEISS precision eyeglass lenses are conceptualised and developed in Germany. Throughout the entire production process, ZEISS conducts rigorous checks to ensure all the lenses meet the highest standards. The ZEISS quality seal is engraved on the outside edge of your new ZEISS lenses. You can look forward to unlimited vision precision with the 12-month ZEISS guarantee. Needs to be locally adapted
Your new glasses ZEISS case 29 ZEISS voucher ZEISS lens wipes
30 9. Your Eye Care Professional Everyone who wears glasses wants crystal clear vision. Follow these guidelines to get rid of streaks, dust never use a shirt sleeve, scarf or any abrasive material to clean your lenses! 1. Cleaning on the move ZEISS Lens Wipes are pre-moistened and individually wrapped, making it ideal for when you’re on the move. folded wipe, then unfold and wipe away smudges. You can also use a 2. Deep cleaning at home ZEISS Lens Cleaning Spray used glasses at home. For the best results, spray the cleaning solution onto the cloth and not onto the lenses. You can also clean your glasses by gently rubbing the lenses with liquid soap and rinsing it under cloth. 3. Cleaning the frame drop of ph-neutral liquid soap. 4. Ultrasonic cleaning in-store Take your glasses to your nearest ZEISS Vision Partner for a deep clean in one of our ultrasonic baths. Supporting you, even after you ’ ve left the store.
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32 About ZEISS: A trusted expert ZEISS is a well-known and trusted name in various experience in research and innovation, ZEISS has a rich history of setting benchmarks and changing industry, and integrated into the development of every ZEISS eyeglass lens and vision care product. With more than 250 green, safe and responsible initiatives globally, ZEISS is committed to protection and the responsible use of resources as top priority. Systematic activities to save materials are directly incorporated in the manufacturing process of the eyeglass lenses, along with measures to protect water and improve health protection in the workplace.
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35 Glossary
Astigmatic eye with glasses Astigmatic eye without glasses Shortsighted eye with glasses Shortsighted eye without glasses Farsighted eye with glasses Farsighted eye without glasses Presbyopia with glasses Presbyopia without glasses 36Vision problems There are four main vision problems. The majority of visual problems is caused by a mismatch of the eye length against presbyopia). As the name implies, only objects that are close by can be seen clearly. Objects at a distance appear hazy and out of focus, because images are formed in front of the retina rather than on it. Typically, this is because the eyeball is elongated. hypermetropia) Opposite to shortsightedness, people who are farsighted can see objects at a distance clearly but they struggle to see objects that are nearby. Typically, this is due to a too short eyeball. At around the age of 45, people often experience age-related farsightedness and start needing vision support for activities such as reading. Astigmatism Objects close up and far away are perceived as distorted and blurry. This is powers. Details can’t be distinguished, and point light sources look like a small line or bar. Many people with astigmatism also Presbyopia Small print is a big challenge and text has to be held further away to make it legible. and text on smartphone screens may seem blurred. This is an age-related process where we become less capable of adjusting to close distances over the years. Glossary
Aviator Square oval Square Aviator round Panto heart shaped Panto square shaped Oval longitudinal trapez- shaped Semi-rimless Panto 37 Glossary Face Shapes The oval face Looks good with almost every frame style: square, round, rimless or statement frames. The round face Square or slightly rectangular frames or wider frames that give the face added suit round faces. Nylor or full-rim frames with a tinted, subtle lower edge also look great on round faces. The heart-shaped face Heart-shaped faces are complemented by pared-down, thin full-rim, cat-eye, oval or round frames. The lower part of the lenses starts out small at the bottom and become wider going upwards, balancing the forehead. The square-shaped face Frames that elongate the face, such as unobtrusive rimless glasses, slightly rounded glasses are recommended for square faces. Narrow lenses are usually best. The longitudinal face Looks best with oval and round frames, curved and rimless frames, prominent full-rim frames, thick frames and glasses with a wide nosepiece and lowset temples. The trapezoid-shaped face For a trapezoid-shaped face, cateye and glasses with a prominent upper edge are the way to go.
Face form angle Lens tilt around the vertical axis, with respect to the primary gaze angle. Pantoscopic angle Lens tilt around the horizontal axis, with respect to the primary gaze angle. Back vertex distance Distance between the front surface of the eye to the back surface of the lens. Pupillary distance (PD) Distance between the centres of the pupils in each eye. Pupil height Distance between the lower rim of the frame and the pupil centre. 38 Glossary Centration The key to the perfect performance of your ZEISS Precision lenses! The precise placement of the lenses in your frame related to your pupil’s center will unlock the full potential of your ZEISS lenses. Did you know that an error of only 2 mm can lead to a loss of more than 40% of position of your eyes, the anatomy of your face and is tailored to meet your precise requirements. We take all your key facial parameters into account when we design your lenses and combine them with your chosen frame. The 6-star quality system by ZEISS ZEISS lenses are available in four requirements: Standard lens properties Advanced lens properties Hi-tech lens properties Innovative, individual lens properties Lens design spectacle lens is in its design. We also pairs of glasses may be a good idea. Lens materials components of the material, lenses and thickness. by the ZEISS star-rating and the indicated refractive index. Eyeglasses lenses made from plastic are true “allrounders”. The have a high breakage resistance and can be tinted in countless colours. Eyeglasses lenses from mineral are more scratch resistant and
1.6 Thin up to 20% thinner & lighter 1.67 Extra thin up to 35% thinner & lighter 1.67 Extra thin up to 35% thinner & lighter 1.74 Super thin up to 40% thinner & lighter 1.74 Super thin up to 40% thinner & lighter 1.5 Standard 1.5 Standard low power = no magnifying with plus lenses with minus lenses 39 Glossary 1.6 Thin up to 20% thinner & lighter Plus lenses (farsightedness) Minus lenses (shortsightedness) The power of a lens has an impact if they as thin as possible.
Base lens with UV protection Premium multi-layer coating stack including anti-static and Hard coating cleaned by ion bombardment for state-of-the-art coating adhesion and durability Hard coating cleaned by ion bombardment for state-of-the-art coating adhesion and durability Super-slick clean coat for easy cleaning Super-slick clean coat for easy cleaning properties Premium multi-layer coating stack including anti-static and protective UV layers Glossary 40Lens coatings Coatings on eyeglasses lenses serve various purposes. The most common is to and reducing the light transmission of the lens for greater clarity. To ensure the best light transmission, an recommended. In addition, an anti- the lens. Coatings can also protect your and dust), and it makes it easier to clean, protecting it from permanent scratches and damages. Coating types Hard coating scratches), Anti-static dirt repellent), Clean coat clean), Blue light protection potentially hazardous blue light indoors) and Virus protection bacteria on the spectacle lens surface). Lens colour book / additional options A wide range of attractive colours for a stylish individual look and protection against UV rays. There are variable tints like instant sun- and glare protection. Light-adaptive lenses are clear indoors or at night and darken as soon as the sun comes out. All clear ZEISS lenses come with full protection against UV rays.