Compass #2

THE C ‫ב’’ה‬

COMPASSHABADHOUSE FORSHLUCHIM,BYSHLUCHIM
NAVIGATE THE WORLD OF SHLICHUS Kinus Hashluchim 5771

çîùPAGE 6: ‫משיחתכ”קאדמו”ר‬

êéìäåàá øëùéå êúàöá ïåìåáæ

SPECIAL FEATURE: CHINUCH BASICS:

POWER TO THE A TRANSFORMATIONAL

PEOPLE EDUCATION

PAGE 22 PAGE 12

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contents

12

31 38

6 8 14 18 26 42

KISLEV 5771 FEATURES DEPARTMENTS 18 teens today, Leaders tomorrow

22 Power to the People 6 sicha of the rebbe MONeY MaTTeRS
38 money does Grow on trees
How to work with your community THe gIST
instead of for your community 8 Helpful Websites What Humans and Trees Have
in Common
26 The 7 Fundraising RUNNINg a CHaBaD HOUSe
Habits of Highly effective 12 Chinuch Basics: PUBLIC ReLaTIONS
Shluchim 42 Changing the Way We
A transformational education
31 The Secrets of Time With Rabbi Yossi Rosenblum Communicate
Management
14 Finding a Pesul in a sefer torah SHLUCHIM ReSOURCeS
With rabbi Yisroel Brod With Dayan Levi Raskin 49 numbers You Can Use

16 shliach Oseh shliach, Part ii FaRBReNgeN
The 10 Commandments for the 50 real insights from shluchim
Employer Shliach

‫מלדכובתר‬ THE CCOMPASSHABADHOUSE
ISSUE NUMBER 2
LETTER FROM
EDITORIAL BOARD
THE REBBE Rabbi Chaim Shaul Bruk Rabbi Chaim Fogelman

An excerpt from a letter Rabbi Mendy Herson Rabbi Mendel Kotlarsky
written in English Rabbi Mendy Kotlarsky Rabbi Elchanan Lisbon

25th of Shevat, 5735 Rabbi Shalom Lubin Rabbi Efraim Mintz
Rabbi Levi Yitzchak Raskin Rabbi Michoel Seligson
“...The above sufficiently explains our
attitude. However, it is possible to add a Rabbi Yudy Shemtov Rabbi Nechemya Vogel
further point, although it might appear Rabbi Eitan Webb Rabbi Aryeh Weinstein
rather strange to a businessman. This is
that one of the aims of Lubavitch is to Rabbi Shaul Wertheimer Mrs. Molly Resnick
involve the maximum number of Jews in
its activities, and I mean to involve them as Leibel Estrin Senior Editor
partners in such activities. Such partners Rochelle Ginsburg Executive Editor
can be of two kinds: Those that are Rabbi Duvi Feldman Editor
qualified to teach and to influence others Rabbi Laima Barber Associate Editor
and work side by side with the Lubavitch Rabbi Mendy Yusewitz Hebrew Editor
activists, and those who are not so Rabbi Bentzi Sasson Hebrew Editor
qualified, or who are too busy, etc., and Rabbi Zalman Bendet Research
instead are able to contribute financially Rabbi Chaim Hershkowitz Creative Director
towards the Lubavitch activities, making Rabbi Shalom Zirkind Administration
them equal partners with the activists. Rabbi Beryl Frankel Editor-in-Chief
Indeed, this is the old partnership of the
two ancient tribes of Zevulon and WRITERS
Yissochor, where the former were Rabbi Levi Avtzon Rabbi Duvi Feldman
primarily businessmen supporting the Rabbi Mannis Frankel Dvora Lakein
latter who were primarily Torah scholars,
as our Sages explain, noting that wherever Malka Phillips Rabbi Avi Shlomo
the two are mentioned together in the Rabbi Chesky Tenenbaum
Torah, Zevulon is significantly mentioned
first. SUITE | 302

I will conclude on this point, hoping that BROUGHT TO YOU BY MERKOS SUITE 302
your participation in the work of Lubavitch A division of Merkos L’Inyonei Chinuch
is two-fold, including both the part of
Yissochor as well as the part of Zevulon. 770-788 Eastern Parkway, Suite 302 | Brooklyn, NY 11213
May G d grant that you should have 718-467-4400 | [email protected]
Hatzlocho [success] and go from strength
to strength in both these aspects.” Design and Layout Spotlight Design
Printing The Printhouse
With blessing,
M. Schneerson LET YOUR This is YOUR magazine. Your
VOICE BE input will keep it as relevant
4 | CHABAD HOUSE COMPASS HEARD! and valuable as you want it to
be. If you have comments,
questions or suggestions,
please let your voice be heard
by emailing us directly:

[email protected]

ADVERTISE WITH US

[email protected]

Confidentiality Agreement: This magazine is intended for shluchim
only — please be responsible and don’t leave it lying around. Advice
and opinions belong to the shluchim and individual authors. We are
not responsible for ad content, typographical and other errors.

WeLCOMe LETTER

DEAR SHLIACH, gens “‫—”בשבת אחים גם יחד‬are designed to provide practical
skills, resources, valuable suggestions and inspiration to
Y outh programs, adult education, guide and inspire the family of shluchim.
counseling, minyanim, administra-
tion, holiday programs, fundraising, Coinciding with the Kinus, the pages that follow provide
event planning (and the list goes on and the family of shluchim with guidance and inspiration in
on), are among the myriad day-to-day areas relating to chinuch, time management, shliach oseh
tasks that occupy the days and nights of shliach, halacha, as well as practical tips and insights in
our shlichus. many other areas of our shlichus, from fellow shluchim
across the globe.
Yet the cornerstone of the shlichus institution is the fam-
ily. Inspired and guided by the Rebbe’s charge ‫”לתקן עולם‬ As we gather once again to strengthen ourselves and each
“‫ במלכות שד”י‬and “‫”להכין את עצמו והעולם כולו לקבלת פני משיח צדקינו‬, other in the spirit of “‫”איש את רעהו יעזורו ולאחיו יאמר חזק‬, let us
the shliach, shlucha and their children, are the foundation resolve to double our efforts and strengthen our commit-
upon which shlichus is built and upon which it continues ment towards the fulfillment of our shlichus, starting with
to flourish. our families, our communities, and the world at large, until
we merit the fulfillment of the Rebbe’s wish outlined in the
This year’s International Kinus Hashluchim commemo- first maamar: to bring about the ultimate ‫ גילוי השכינה‬with
rates the 70th year of the Rebbe and Rebbetzin’s arrival to the coming of Moshiach ‫בקרוב ממש‬.
America’s shores. Echoing the Rebbe’s words concerning
this historic voyage, “Ish UBeiso”, the Kinus is themed to Rabbi Moshe Kotlarsky
highlight the importance of the family unit in accomplishing
our shlichus. The general sessions and scores of workshops,
seminars and discussion groups—and especially the farbren-

M

A joint project of the INTERNATIONAL MOSHIACH CAMPAIGN and CHABAD.org

KisLev 5771 | 5

äøåúä úöôä êøåã ,’úé åì äøéã à øéà ...éãë ,áäæå óñë éåáéøå
.(”êéìäåàá øëùéå”) äöåç úåðééòîäå ãåîìì ïééåðô áùð(ù)
æà ÷éãðàèùøàô ïåôøòã æéà ïåà äåöîä úåùòìå äîëçá
øòã êéåà ùâãåî øòîëàð æéà ééæ àá
”êéìäåàá øëùéå êéúàöá ïåìåáæ çîù“ .”’åë
äãåáò éã æà çë-úðéúð ïåà éååéö øòã –
ñàåå óéåøòã êøåã ,äçîùá ïééæ ìàæ à åö èîå÷ óéåøòã ïéà .è
ïøòãòé åö èìòèù øòèùøòáéåà øòã
ïôøàã ééæ ñàåå õìà íéçåìù éã ïåô äùâãä òìòéöòôñ
úåçéìù éã ïøéôëøåã åö éãë ïáàä
áåèå äçîù êåúî úåîéìùä úéìçúá íéçåìù éã åö òåâðá
ìèá ïøòåå ñò æà — àèéùôå) ááì
,(íéáåëéòå úåòéðî òìà éøîâì :åéçéù
íéðéðò òìà ïéà äáçøä — úåèùôáå
éôì ,úéúéîà äáçøä ïåà ,íééîùâ åçåìù æéà ãéà øòãòé
æéá ,ä’’á÷ä ìù (ìåëéáë) ”åãé âùéä“
íòã êøåã ñàåå ,úåøéùò ìù ïôåàá — åì úåùòì ä’’á÷ä ìù
ìù ïôåàá äãåáò øòééæ ïéà åö èîå÷
”äàð äøéã“ æà ì’’æç ïåùìáå ,äáçøä ,íéðåúçúá äøéã ’úé
åúòã ïéáéçøî“ ïòðééæ ”íéàð íéìë“ ïéà
íòã êøåã æà øòëéæ ïéà ,”íãà ìù ïøòåå ñàåå éã — ãçåéîáå
êøåã ’ä úãåáò ïéà ”äáçøä“ à èøòåå
é÷ìà úà òã“ — ”íãà ìù åúòã“ øàåú ïèéî ïôåøòâðà

.”íìù áìá åäãáòå êéáà øàôøòã ,”íéçåìù“

è÷éùòâ ïòðééæ ééæ ñàåå äçîù êåúî ïééæ óøàã — ”...çîù“ æéà åöøòã äîã÷ä øòã ïåà...
øòã øòáéà ïøàååòâ ,äçìöä øúéáå ,æåò øúéáå úàù øúéá äãåáò éã ïàèòâ èøòåå íòã êøåã ñàåå
ïéà ïàè åö óéåà èìòåå
úåãäéå äøåúä úöôä .ùçåîá èòæ’î éåå

ô’’îë øáåãîë) äöåç úåðééòîä úöôäå :äøåúáù íééîùâ íéãåòé éã åö òâåðá ïåà ”úåîéìù“ èðééî ñàåå) ìåëéáë

øòîëàð æéà ééæ àá ñàåå ,(äëåøàá ìë åðîî øéñéù ...äøåúá åðçéèáä“ ììåë ,(”úåîéìùä úéìëú“ èðééî ñàåå

êéöàöá ïåìåáæ“ ïåô ïéðò øòã ùãâåî ...äúåùòìî åðéãé íéòðåîä íéøáãä èéâ øò ñàåå óéåøòã êøåã ãçåéîáå

ïéà äàéöé éã — ”êéìäåàá øëùéå úà úå÷éæçîä úåáåèä ìë åðì òéôùéå íééîùâ íéðéðò òìà ïãéà ïãòé

ïåô ïëàî éãë (”êéúàöá ïåìåáæ”) èìòåå íåìùå òáåù ïåâë ,äøåúä úåùòì åðéãé øàáî æéà í’’áîø øòã éåå — äáçøäá

Throw Your Fellow Shliach A Lifesaver.

Upload Your Files at:

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6 | CHABAd HOUse COmPAss

çîù

êúàöá ïåìåáæ
êéìäåàá øëùéå

à’’ðùú’ä éøùú ’æ úçéùî òè÷ ,äëøá ’ô ’ã íåé úçéù
ìàøùé äðçî“ úáåèì ïø÷á íéôúúùîì

[:åéçéù íéçåìùäì à’’èéìù ø’’åîãà ÷’’ë øîà ë’’çà]

äøéã ’úé åì úåùòì úåçéìù (êéìàå á’’ñ) ìéòì øåîàä .æ
øòã æéà ñàã ñàåå — íéðåúçúá ïåô ùîåç øåòéù íòã ïâòåå
úéá ïåùì“ ,”ïåìåáæ“ ïåô ïéðò ïåìåáæ çîù“ ,âàè ï÷éèðééä
éã ïåô èëàî’î æà ,”øåãî úéá..ìåáæ à êéåà èàä — ”êéúàöá
úéá“ à (íéðåúçú) èìòåå òöðàâ éã åö úåëééù òìòéöòôñ
íåö (äøéã) ”øåãî úéá“ à ïåà ”ìåáæ
èééèù ñò éåå ã’’ò ,ïèùøòáéåà :íéçåìù
úéá éúéðá äðá“ ùã÷îä úéá ïôéåà
÷’’îäéá íòã ïéà æ’’ãòå ,”êì ìåáæ êéæ ïìééè úåììëá æà — äîã÷äáå
éúðëùå“ ù”îë ,ìàøùéî à’’åàëáù ïåà ïåìåáæ :úå÷åìç ééååö ïéà ïãéà
àìà øîàð àì åëåúá ,”íëåúá àá àã æéà ,úåéèøôá øòáà ,øëùé
íìåòá å÷ìçá ,à’’åàë êåúá ,íëåúá ïåô úå÷åìç òãééá àôåâ ïãéà ïãòé

.åìåë íìåòä ìëá (æ’’éò)å ,øëùé ïåô ïåà ïåìåáæ
ïåô úåçéìù éã ïøéôëøåã óéåà ïåà êéåà àã æéà — øúåé úåéèøôáå]
ïòîå÷ðà ïòî óøàã ”êúàöá ïåìåáæ“ ïãòé àá íéèáù á’’é ïåô úå÷åìç éã
,äøåúä ïéðò — ”êéìäàá øëùé“ åö æà èøôáå ,(íéåìå íéðäë êéåà) ïãéà
ô’’ò êéæ ïøéô ïåà äøåú ïòðøòì (õåöéð) ÷ìç à àã æéà ïãéà ïãòé àá
íòã êøåã ñàåå ,äøåúä úåàøåä äìåìë...åúîùðù”) á÷òé úîùð ïåô
éã ïøéôåöëøåã éåæà éåå ïòî èñééåå ãòå íìåòî ìàøùéáù úåîùðä ìëî
,”êéúàöá ïåìåáæ“ ïåô úåçéìù ìëã (øå÷îå) íäéáà — (”íìåò

.íéðåúçúá äøéã ’úé åì úåùòì ,[íéèáùä
æéà åöøòã äîã÷ä øòã ïåà ïãéà ïãòé óéåà æéà àìéîáå
øëùéå êéúàöá ïåìåáæ) çîù“ ïåà éååéö øòã ïøàååòâ èâàæòâ
,äçîù êåúî ïééæ óøàã (”êéìäåàá êúàöá ïåìåáæ çîù“ çë-úðéúð
éã ïàèòâ èøòåå íòã êøåã ñàåå
øúéáå ,æåò øúéáå úàù øúéá äãåáò .”êéìäàá øëùéå

.ùçåîá èòæ’î éåå ,äçìöä øòã óéåà æîåø æéà — ”êéúàöá“ .ç
...ù÷áî éðéà“ æà ãìàáéåå ïåà èééâ“ ñàåå ïãéà ïãòé ïåô äîùð
æà ÷éãðàèùøàô æéà ,”ïçë éôì àìà äøå÷îî (”êéúàöá”) ”ñéåøà
éã ïãòé èéâ øòèùøòáéåà øòã ôàøà èîå÷ ïåà ,äìòîì äùøùå
àìîî åö èéé÷ëòìâòî éã ïåà úåçåë æ’’äåòá éîùâ óåâ à ïéà äèîì
úåîéìùä úéìçúá úåçéìù éã ïééæ
(”ãðàèùøàô“ ñ’ðèùøòáéåà ïèéåì) .éîùâä
éãë æéà (”êéúàöá”) äàéöé éã ïåà
ñ’ðèùøòáéåà íòã ïøéôëøåã

KisLev 5771 | 7

tHegIST tips, tricks and advice for the busy shliach

Helpful

Websites

There are many sites out there that
help people save time and money.
Following are a few that were chosen
with the shliach’s needs in mind.

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Looking for a free This is probably one of a trial, not a limited version; but a regis-
and open alterna- the best known sites for tered and legal version of the software.
tive to Microsoft Of- free fonts, with thou-
fice? Open Office is sands of free selections SUGARSYNC.COM
for both PCs and Macs. Sync your files
a multiplatform and multilingual office automatically
suite that is compatible with all other MIKLEDET.COM across your PC,
major office suites, including Microsoft With Mikledet.com you Mac and mobile
Word and Excel. A credible rival to MS can type Hebrew text phone — one-
Office, OpenOffice.org includes powerful without having Hebrew
applications for making text documents, on your computer. Follow time setup and you’re ready to go. Com-
spreadsheets, presentations, diagrams, their on-screen keyboard puters that you sync don’t have to be on-
and databases, as well as HTML and line at the same time. No need to fully
XML documents. Not only does it let using any regular keyboard, wherever replicate files on all computers — work
you edit basic documents, such as letters you are. Then paste the Hebrew text into remotely from any computer and all your
and faxes, it also handles equations and any document or send it as an e-mail. changes stay in sync everywhere.
complex and multipart documents with
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tribution world! Every day they offer
free licensed software you’d have to buy
otherwise. The software is available for
download for 24 hours (or more, if
agreed by the software publisher) and

8 | CHABAd HOUse COmPAss

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KisLev 5771 | 9

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KisLev 5771 | 11

RUNNING A

CHABAD

HOUSE

Chinuch

BASICS

A Transformational Education

CONTRIBUTINg SHLIaCH:
RaBBI YOSSI ROSeNBLUM

A Chasid once complained to the Kotzker Rebbe you, goes to school, does his homework,
that despite his endless nudging, pleading, and comes to shul. I can use rewards and
bribing his son to learn, his son did not respond. punishment to enforce my rules, and at
“What else can I do?” he asked. The Kotzker least while my child is still young, I can
asked him only one question: “Do you yourself spend time control (to an extent) the way he acts.
learning?” Now, while it is true that these things
are important and necessary, ultimately
“Me? No. But Rebbe, for me it’s different. I don’t because they are all only superficial and exter-
I can’t. I just don’t have the time, I don’t have the abilities, nally motivated.
I never got the education necessary to learn. But at least
my son should learn!” The Kotzker said: “If you don’t 2 Transformational Goals, are the
learn, how can you expect your son to learn?” parent’s real, long-term aspirations
for the child. These include good mid-
“But Rebbe, were all of my efforts wasted?”The Rebbe dos, humility, ernskeit, Chassidishkeit,
replied: “No, not at all! When he grows up, he will nudge hiskashrus, and perhaps above all, self-
his son too!” lessness.

As parents we wholeheartedly desire portant that we view our chinuch goals Although transactional goals are a vi-
the best for our children and we try to in two parts or categories, based on a tal part of the process, true and whole-
convey lessons for life that will impact well known saying: “You can mandate some chinuch means transformation.
them as they grow into adulthood. Our transactional matters but not transfor- .‫חנוך לנער על פי דרכו גם כי יזקין לא יתור ממנה‬
efforts range from ensuring that our chil- mational matters.” It means that my child internalizes the
dren clean up after supper and make messages I am giving him, and changes
their beds, to being humble, ernst, and BRIEFLY: permanently. That he ‘buys-in’ to my val-
steeped in Chassidshkeit. ues, beliefs, and motivations.
1 Transactional Goals are concrete
All of the above-mentioned examples results that can be enforced. I can HOW DO WE TRANSFORM OUR
are absolutely essential in raising whole- ensure that my child cleans up after sup- CHILDREN?
some Chassidishe kinder. But it is im- per, makes his bed, says please and thank
The most important truth about trans-
formational traits is that they cannot be
enforced nor preached; they cannot be
taught out of a textbook or in a class-
room. They must be taught experien-

12 | CHABAd HOUse COmPAss

‫המעשההעהויאקר‬

tially, through real-life stories, sensitivity in a bochur is fairly obvious. In Hayom Yom the Rebbe quotes that
honest discussions with the Throughout my years in chinuch, I just as it is an obligation to put on
child, and above all, through have observed that if a bochur arrives Tefillin, so it is an obligation to THINK
personal example. Ultimately, without a sense of what it means to be for half an hour concerning the chinuch
children learn the most from selfless and giving to others, the road of children.
who their parents are and not ahead can be rough. In fact, there is Following are some ideas to focus on.
what they say. even the risk that this student will be
much less accepting in other areas of 1 How does she/he act ‫?בין אדם לחברו‬
In the former Soviet Union, Yiddishkeit as well. Conversely, if a stu- 2 Does it seem that something is both-
Mr. Michel Raskin once snuck dent comes from a poor educational/
out of school and went home. Chassidishe background, yet has been ering my son/daughter? What is the
There, he saw his father daven- taught how to sacrifice for others, he possible cause for this?
ing and weeping. He asked his will be much more open to learning,
accepting direction, and changing in 3 How is their davening in shul?
father, “Tatty, why are you cry- other areas as well. 4 Are they saying brochos in the morn-
ing?” His father told him, “I
am crying that my grand- Noticing and being sensitive to the ing, before eating in general and after
children should have needs of others is only the first part of using the bathroom?
beards…” That is chin- selflessness. We must then teach our chil-
uch. It is not premedi- dren to act and do something about it. 5 Are my children getting negel vasser
tated instruction, rather it is
One of the meforshim write that and washing by the bed? Are they say-
taught naturally, by the children when Moshe saw the sneh, he said ing Modeh Ani? How do they say it?
seeing what matters to you most.
6 Do I police my children or am I like a
THERE IS A YIDDISH EXPRESSION: “A BABY IS
BORN WITH CLENCHED FISTS, BUT A MAN coach and trainer, encouraging, teach-
ing and praising?
DIES WITH HIS HANDS OPEN.”
7 How is my child’s ‫?כיבוד אב ואם‬
Vishinantum livanecha, you should “Asurah na veareh es hamarah hagodol 8 What can I do for fun with my child?
teach your children. How? Vedibarta hazeh. Madua lo yivar hasneh?” He 9 How are their grades, and is it time to
bam, through you learning yourself! writes that the sneh was burning long
before Moshe came across it. As a mat- call my son or daughter’s teacher in
SELFLESSNESS ter of fact, many people had seen it and cheder, yeshiva or seminary?
simply dismissed it as they hurried
Of all transformational traits, per- along with their busy lives. The great- 10 Do they like going to school? If not,
haps the most fundamental one to ness of Moshe was his sensitivity to his
teach our children is selflessness. Chil- surroundings and his decision to stop why?
dren, although born pure and innocent, and see what needed to be done.
are also extremely self-absorbed. From 11 Have I called my child’s teachers or
a newborn baby who cries when hun- How can we teach our children to
gry or tired, oblivious to the fact that become selfless? That life is not all hanhala to thank them?
his parents are sleeping, to older chil- about them?
dren. Selflessness, sensitivity to the 12 Am I listening to my children and look-
needs of others, sacrifice for a cause This is actually one of the many
greater than oneself — all of this must blessings we have as shluchim: a very ing them in the eye when they speak
be taught by the parents. natural way to teach our children the to me or am I on the cell phone or
lessons of selflessness, through our computer and/or thinking of some-
There is a Yiddish expression: “A holy work. We must use our shlichus thing else?
baby is born with clenched fists, but a to our advantage as a unique chinuch
man dies with his hands open.” A baby opportunity. 13 Do I call my teens who are out of
wants only to take, grab, and possess,
and the job of his parents is to teach Growing up in Pittsburgh in the town?
him how to open his hands and give. early, formative years of the school and
community, I remember having a very 14 What Chassidishe maasos can I share
Noticing the trait of selflessness and clear sense of my share in the success
with them at the dinner or Shabbos
Continued on next page table?

15 What are my child’s interests and

strengths that I can help develop by
sharing, supporting, getting a book,
getting a teacher, etc.?

sHAvUOs 5770 | 13

RUNNING A ‫שליחות כהלכה‬

CHABAD

HOUSE

Chinuch CLARIFICATION: in the halacha article in the
BASICS
previous issue (based on the sefer Nesivim
Continued from previous page
b’sdeh hashlichus by dayan levy
of the Lubavitch mosdos. We, the young elementary
students, each felt that for Rabbi Sholom Posner to raskin), some of the opinions
succeed, we had to do our part. Whether that meant
doing well in yeshiva and being a dugma chaya for of the different poskim be-
our non-frum classmates, or even going to the street
corners to stand with pushkas asking people to give came unclear when it was
tzedaka to the school! (I would not necessarily advise
you to send out your young students to do that to- translated from its original
day!) We were part of something so much bigger
than ourselves, so selflessness was a given. english into hebrew. What

One hot summer day, my kids asked my wife and follows is a correction: ä,äðò ïéèùðééô äùî áø
me if they could make a lemonade stand. My wife
told them yes, but on one condition: that they give áéàëä äæ äîë íäì øîà àåä äæî øúåéå åäùéî íéðéîæîå äãéîáù
out the lemonade for free. I saw this as an opportu- ìù øåñéàä ,äæ áöîá .åùò íäù äî åì ììçì éìáî òéâäì ìåëé àìù
nity: Instead of the having the experience teach them àôåøì äîåã øáãä .ìç åðéà ’øåéò éðôì‘ ìù øåñéàä úà íéøéôîù ÷ø àì ,úáù
how to make money for themselves, it would teach åìù ìôåèîì áàëì íåøâì áééç øùà ,’úéñî’ë áùçð àìà ,’øååò éðôì‘
them how to notice who was hot and who needed a .”áåè øúåé øåöéì éãë çåúéð úåòöîàá äø÷îá íâ äæå (äøéáò øáãì äúôîä)
cold drink, and how to enjoy giving. ìåìéç‘ úééòáù øéòî íå÷î ìëî ,ìâøá òéâäì ìåëéå áåø÷ øøåâúî àåäù
êéøö ïëìå .äðéòá øàùéú ïééãò ’íùä úåéçåðä ìéáùá ÷ø áëøá òñåð àåäå
I would encourage Shluchim to use this very nat- úáø÷á äðçé àì áëøá âäåðäù âåàãì àåäù òãåéî ïéîæîäå äãéîá ,åìù
ural teaching tool and to make sure their kids are àåäù ìë éðéòì øåøá äæ úøçà) .íå÷î
involved in their shlichus. Children love defined jobs. âåàãì ãáá ãá ïáåîëå .(ïàë ø÷áì òéâä .úàæ äùòé
Give your child the job to make sure whoever walks úåáéùç úåãåà íäì øîåìå êéùîäì ,’úåâäðäå úåáåùú‘ øôñá ,éðù ãöî
into shul has a yarmulka, a siddur, and a place to sit. íàä ìàùù äáåùú ìòáì àåä äðåò äá
Tell him to let you know if he sees someone who .’åëå äúëìäë úáù úøéîù úãåòñì åéøåä úà ïéîæäì ìåëé àåä
needs something. This will teach them to notice the ìù åáúëîá úåàøì ïúéð úøçà äòã íò åâäðé äãåòñä øçàì øùàë ,úáù
needs of others, and to enjoy helping them. A good
leader is not one who “can do it all by himself”, but :êáøéåà ïîìæ äîìù áøä .íúéáì äøæç
on the contrary, one who can make everyone feel øøåâúîä íãà åìéôà ïéîæäì øúåî“ äàøð“ :êë àåä äðåò åúáåùúá
that their contribution is needed. ,äãåòñä åà äìéôúä íå÷îì úåëéîñá äø÷îì äîåã ’øååéò éðôì‘ ìù øåñéàäù
êøèöé àìù êë ïåùéì íå÷î åì òéöäìå íãà ìéùëî íãà åá ,äøåúá éøå÷îä
àåäå äãéîá íâå .úáùä úà ììçì àåä .øåéòä íãàì ÷éæäì àéä åúðååëùë ,øåéò
úåáéåçî íåù ïéà äòöää úà ìá÷î àì àåä ïåöøä ,åðìù äø÷îá ïàë ìáà
.òéâäìî äðîæää úà ìèáì åðãéöî äøåú íéé÷ì åì íåøâìå ,íãàì øåæòì
êë ìò åì òéãåäì áåéç äæ ïéà ,êëî øúåéå ,âåäðì åúåà äçðä àì áøä .úååöîå

.”úáùá áëøá âåäðì øåñà äæù

CARING FOR THE CHASSIDISHE WELL-BEING OF SHLUCHIM’S CHILDREN

Tzivos Hashem

Curriculum

14 | CHABAd HOUse COmPAss Visit www.MyShliach.com

A project of the Kinus Hashluchim / Suite 302 • Made possible by a grant from the Rohr Foundation • A Division of Merkos L'Inyonei Chinuch

Contributing Shluchim:

DAYAN LEVI YITZCHOK RASKIN,
Author of Nesivim B’Sdeh Hashlichus

RABBI MANNIS FRANKEL

‫פסול‬

‫בספר תורה‬

Finding a Pesul in a Sefer Torah

I t is known that when the • A bit of wax (or similar) that is not takes on the form of the specified letter,
Rogatchover Gaon found a transparent which is covering a letter. it is considered a pesul. However, if the
(On Shabbos it may not be removed.) ‫ תגין‬or ‫ נקודות‬on top of a letter become
yungerman suitable enough erased, it is not pasul.
• A letter that splits into two parts (ex-
to receive Semicha, he insisted ample: Yuds of the Alef separate from Even in the case of a ‫טעות גמורה‬, we
the middle line). However, if the ink is find that the Tzemach Tzedek has a
that he be fluent in the halachos still there but has just faded to a lighter unique approach to these halachos. He
shade, it is not pasul. very much relied on the Rishonim who
of Krias Hatorah. The reason be- • Part of a “‫ ”ו‬is split and one is not sure hold that one can be yotzeh the takono
if it looks like a “‫”י‬. If an average child of Krias Hatorah even with a Sefer
ing, that when a pesul is found cannot recognize it as a “‫ ”ו‬when the Torah that is pasul. According to these
preceding letters and the “broken piece” Rishonim, the halachos in Gemara that
in middle of Krias Hatorah, there of the “‫ ”ו‬are covered, it is pasul. deal with the pesul of a Sefer Torah only
apply to fulfilling the mitzvah of writing
is no time to start looking up the Generally speaking, if a letter has be- a Sefer Torah, which is incumbent on
halacha. This can cause a ‫ בזיון‬for come cracked or has been partially every Jew.
the Sefer Torah, as well as for erased to the extent that it no longer

the Rav! What to do when a pesul is found?

The first, basic rule is that a pesul What follows is a chart to help simplify the procedure that is to be followed
which is not considered a ‫ טעות גמורה‬does in the event that a ‫ טעות גמורה‬is found during Krias Hatorah:
not necessitate switching the Sefer
Torah. Another Sefer Torah is available Another Sefer Torah is not available

Examples of a pesul which is not If the mistake is in Not applicable It is ‫ מותר לכתחילה‬to take out such
considered a ‫טעות גמורה‬, is where a “‫ ”ו‬or another ‫ חומש‬1 a Sefer Torah.
“‫ ”י‬is either missing or added to a word
which is a ‫ חסר‬or ‫יתיר‬, and that it does If the mistake is in If found between ‫עליות‬, switch immediately. Finish reading the entire ‫ פרשה‬as usual,
not change the meaning or pronuncia- the ‫ פרשה‬that is including the ‫ ברכות‬for each ‫עלייה‬.
tion of the word. being read If found in middle of the ‫עלייה‬, finish2 the
‫ עלייה‬at the earliest opportunity.3 On Shabbos, no additional person is
Since today’s Sifrei Torah have, in called up for5 ‫מפטיר‬.
most cases, been checked by a com- If found in middle of ‫שביעי‬, finish ‫עלייה‬
puter, mistakes that are related to the with current Sefer Torah.4
way the Sefer Torah was written (i.e.
extra or missing letters/words) have be- 1. For example: Mistake was found of ...‫אשר נתן לנו‬. 4. No additional Sefer Torah is
come very rare. during ‫ שחרית‬on ‫ שבת חזק‬and the taken out for ‫מפטיר‬. i.e ‫ שביעי‬IS
‫ קריאה‬for ‫ מנחה‬is in the next ‫חומש‬. 3. If 3 ‫ פסוקים‬were already read and ‫מפטיר‬.
Some examples of a ‫ טעות גמורה‬that it is not within the first or last 3
may be found in our modern day (com- 2. The ‫ עולה‬recites the regular ‫ברכה‬ ‫ פסוקים‬of a ‫)פתוחה או סתומה( פרשה‬. 5. ‫ חצי קדיש‬is recited after the ‫הפטרה‬.
puter checked) Sifrei Torah:

KisLev 5771 | 15

RUNNING A

CHABAD

HOUSE

shliach oseh shliach

the 10 commaNdmeNts

of WorKiNg With other shluchim

contributing shliach: rabbi Yehoshua gordoN

While the inyan of shlichus is not a recent
concept, the inyan of shliach oseh
shliach—empowering shluchim to hire
and make new shluchim and give them the same
chashivus and powers in their communities and
neighboring communities—was very much an
innovation of the rebbe.

This ground-breaking idea has al- crease one’s success in shlichus.
lowed the family of shluchim to expland The first set of commandments, which
exponentially over the past years. Along
with it, though, comes all sorts of is- was published in the previous issue of
sues. this magazine, is relevant for all
shluchim. The second set, which we
In my experience, I’ve learned a few present here, is applicable to “employer
tidbits of wisdom and have created shluchim”. The third set is for “employee
three sets of “Ten Commandments for shluchim” and will be published in our
Shluchim” - pointers that can help in- upcoming issue.

16 | CHABAd HOUse COmPAss

2S

e
T teN commaNdmeNts for the emploYer shliach

1 doN’t hire a shliach uNless 7 be opeN to chaNge. People hired
it’s NecessarY. Some shluchim for one thing can gravitate to another. As
have many ta’anos about their employee long as your employee focuses and deals
because they hired someone they didn’t with day to day realities, it’s alright for
really need. Cleaning up, driving, and them to redefine and refocus their job
working on the computer are not jobs description with your consent.
for which to hire a shliach! Hire a jani-
tor, a driver, and a secretary instead. 8 develop Your emploYee’s
Make sure you really need to hire the taleNts. We all have potential. When
shliach, because if what you’re hiring a shliach comes out to you, your job is to
shliach for can be done by a valet, a develop his potential, to imbue him with
gofer, or a clerical person — someone tools and confidence. If need be, teach
without a kapoteh or shaitel — that’s the your shliach how to speak publicly, how
wiser way to go. Bringing out a few to raise money, how to teach, etc.
bochurim or a few girls is a lot easier
Essentially, you than dealing with full-time shluchim. 9 learN hoW to delegate. Good
have four choices: delegators maximize employee produc-
2 doN’t hire a shliach uNless tion. In order to successfully delegate,
1. You can delegate responsi- You caN afford to. The worst don’t overwhelm the person who’s
bility and authority: ‘Please thing you can do is hire someone and doing the job with details. Don’t micro-
handle this project. Period.’ not pay him. Don’t forget that “someone manage or you’ll suffocate your em-
who acquires a servant acquires a mas- ployee. He will never do it the same way
2. You can delegate responsi- ter” – your employee gets the pillow, the as you, so don’t judge him by your expe-
bility without authority: car, or the housing before you do. Before rience/standards, judge him by his per-
‘Please handle this project, you hire a young shliach, be sure you can formance.
but every step must be ap- afford him. Once he’s hired, you have
proved by me.’ obligated yourself to pay him. 10 alWaYs leave opportuNitY
for Your emploYee shli-
3. You can delegate authority 3 alWaYs trY verY hard to paY ach to earN more moNeY
without responsibility: oN time. Pay your employee before oN his oWN. Rather than tell him
‘Please handle this specific you pay yourself. what he should and shouldn’t be
task in my name and report spending, let him supplement his in-
back to me.’ 4 complimeNt Your emploYee come. This can be either within or
publiclY. Always give your employee outside of your moisad. You can’t tell
4. You can delegate neither re- shliach the dignity and respect that a someone that they can only work for
sponsibility nor authority: shliach of the Rebbe deserves. you and will never earn more than
‘Here’s exactly what you what you pay them.
should do and the way you 5 doN’t use a shliach for per-
should do it.’ In this case, soNal chores. A Levi serves a if you take these seriously, i
the employee is just an ex- Kohen, but he doesn’t pick up his dry promise you’ll find tremendous
tra pair of hands, because cleaning. improvement in your lives. and
you have done the majority if i can help even one shliach
of the work so you have not 6 provide a clear job descrip- improve his employer-employee
delegated anything. tioN. Although flexibility is very good, relationship, hopefully other
ambiguity is not. Many problems I have shluchim will follow.
To avoid issues, you and the seen develop were directly related to
employee should generally unclear and vague instructions.
agree on a) your authority and
responsibility relationship, b) 3S Next issue: Ten Commandments
your priorities, and c) how you
will evaluate performance. e
Performance and priorities T for employee shluchim.
should be reviewed regularly
to make sure that everyone is
on the same page.

—Editor

KisLev 5771 | 17

RUNNING A

CHABAD

HOUSE

TEENS TODAY,

LEADERS

TOMORROW

Contributing Shluchim:
RABBI CHAIM BOYARSKY, RABBI MICHOEL GOLDIN,
RABBI MENDY KORER, RABBI SHMULI NACHLAS

N o more are opulent bar and bat mitzvahs exit visas Even though
from Judaism. Shluchim are tapping into their teen Goldin dedicates
populations to find enthusiasm for Yiddishkeit bubbling his shlichus to
just below the surface.. youth and teens, he
still appreciates the
“It is a good opportunity to make an blind children, and sent gifts to Israel. monthly ready-made
impression, a real dent, in their lives,” “Our primary goal is to get teens in- program packages he receives from
says Rabbi Chaim Boyarsky. “They are CTeen. “We get an amazing program. I
not too old to make changes: young volved in doing kindness,” explains don’t have the creative skills like mem-
adults are looking for something to in- Rabbi Michoel Goldin, referring to his bers of the CTeen staff, who come up
spire them.” popular CTeen outfit in Teaneck, New with such great ideas – like this year’s
Jersey. The group, which is for frum and life cycle theme which teens can really
Boyarsky, who developed innovative non-religious teens, attracts 100 relate to.”
youth and teen programming in New teenagers throughout the year for
Jersey for five years, now brings Yid- weekly meetings and special events. In Toronto, teens are busy at the
dishkeit to Ottawa’s teens and college Three times each month, they partici- Chabad Youth Network. Rabbi Shmuli
students through his Chabad Student pate in a chesed opportunity (recently Nachlas runs a similar community serv-
Network. He presents the students with they brought Sukkos cheer to a local hos- ice project, with 70 volunteers, and
the usual smorgasbord of campus offer- pital, held a clothing drive for Israel, and Torah for Teens classes which attract
ings, including classes, Friday night din- built a puppet theater for a family of or- 200 youngsters weekly. Nachlas’ impact
ners, and holiday programming. But he phans). On one Tuesday evening each is unique in that he offers teen events in
has a unique approach when it comes to month, the kids “rap with the rabbi,” dis- three areas throughout the province and
his teens--community service. cussing serious issues and Torah in- also assists shluchim who want to run
sights. It is when Goldin gets them their own programs. This coming year,
It is an effective way to reach this de- “thinking and connecting with Ju- the rabbi plans to expand to even more
mographic, because many high school daism”. cities throughout Ontario.
students have a community service re-
quirement, while others use the hours “The Rebbe spoke often about teens’ He may be big now, but, cautions
to pad out their resumes. And, of course, energy,” Goldin says. “They will use that Nachlas, you have to start small. “First
it feels good to give. This past year, Ot- energy for good, or the opposite, ch”v. you must connect with a small group,”
tawa teens visited homeless and Our goal is to focus that energy on the he says, “and then, once you are success-
women’s shelters, made a carnival for positive.” ful with five, you can expand.

“The kids are your advocates,” he

18 | CHABAD HOUSE COMPASS

stresses. “If they believe in your pro- parents. They are looking for a big ‫המעשה הוא העיקר‬
grams, and are proud to be involved, they brother to talk to.” Boyarsky makes his
will bring their friends.” teen committee the center of his pro- • Get in touch with a few teens in
grams. Each board member has his own
Rabbi Mendy Korer agrees. When he business card; the names of the whole your community whom you haven’t
first began, the young rabbi assembled a board are on the letterhead and are in- really connected with yet. Invite
small board of students from Tenafly, cluded in each official email. This way, them for a Friday night dinner,
New Jersey public schools. Official board he develops close ties with several teens bring over a birthday giſt, or invite
meetings, complete with sushi, “made while keeping the majority eager to par- them for some cooking fun to help
them feel important,” he says. Word of ticipate. prepare for Shabbos.
mouth and regular Facebook updates at-
tract their friends to the weekly commu- “Just by having a deeper connection • Take the time to sit and talk with
nity service and bar mitzvah clubs. Be- with a rabbi, it gives them a stronger
cause of the close relationship he Jewish identity,” says Korer. “You may teens that show up to your com-
developed with teens and his online mar- not see real change now, but when they munity events – whenever you can.
keting, Korer already has a following for get to campus and settle down to build Offer them the listening ear they
a leadership training program he hopes their own families, they will look for may not have anywhere else.
to launch this fall. Chabad.”

Getting them to come is a huge
achievement, but keeping them coming,
despite their hectic school and social
schedules, is equally crucial.

Once they are in the door, Korer chal-
lenges the teens to table tennis or video
game matches: when he beats them, he
gains their respect. “I think that frum,
Chabad shluchim with beards have an
advantage,” Korer says. “The teens first
think we are out of it, that we have no
idea about anything. But when they see
we can play sports, talk to them, and are
intelligent, their respect for us is that
much greater.”

A personal relationship with the teens
is the ultimate goal, according to the
shluchim who contributed to this article.
Korer likes to connect one-on-one with
home visits. Boyarsky chooses two teens
a week to surprise with homemade chal-
lah. Balloons, a gift, and a card accompany
Goldin as he visits each teen on their
birthday. He also hand-delivers holiday
gifts before each yom tov. (Going to their
homes, he says, allows for another im-
portant goal: connecting with the fami-
lies.) Intimate Friday night dinners and
regular phone calls and emails help Nach-
las stay connected with his 450 teens.
“The teens need to see our sincerity and
goodwill. They need to know that we can
relate to their world,” says Nachlas.

“But you don’t need to be cool,” insists
Boyarsky. “I’m not cool. They just want
a friend.”

At this age, he continues, “most teens
don’t have a good relationship with their

KISLEV 5771 | 19

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PEOPLE

22 | CHABAd HOUse COmPAss

R How to Work With Your Community
Instead of For Your Community

E Contributing Shluchim:
Rabbi Moshe Herson, Rabbi Yossi and Manya Lazaroff

T he sky was darkening ominously as Rabbi Baruch Levi*
drove to the hardware store to pick up kerosene for the
public menorah lighting that evening. He had meant to
buy the kerosene right after his morning meeting, but had

ended up spending close to an hour getting the car to start.

He’d driven to the post office next, to make sure the Chanukah

packages would reach their destination before Chanukah was

over, and then rushed off to the bank to make a deposit so the

check to the contractor wouldn’t bounce. A cursory inspection

of the rented speakers had shown a missing wire, so after

twenty minutes on the phone with the rental company, Radio

Shack had been the rabbi’s next stop. The gangly teenager

who worked there spent thirty minutes searching for the

correct wire while Rabbi Levi scrolled through

Chanukah articles on his Blackberry and jotted

down notes for his evening’s speech.

“I SPEND 80% OF MY

By the time Rabbi Levi’s minivan pulled up to more mekushar to the

the menorah lighting location, community mem- Rebbe and to Hashem. TIME DOING WORK

bers were already beginning to congregate. The Instead I’m using up all

two bochurim who had driven down to help out my energy on mailings, THAT I SHOULDN’T

rushed over to the car and began unloading the bank deposits, fixing cars,

folding tables and food. Rabbi Levi pasted a bright shopping, schlepping, BE DOING.”

smile on his face as he untangled the microphone setting up, and cleaning

cords and searched the back seat for the iPod he’d up. I should be spending

brought with the Chanukah playlist. A few men my morning learning

approached him to shake his hand and speak to with baalei batim, not fixing the computer in the

him, so the rabbi did his best to devote his attention office. There are only twenty-four hours in the day,

to them as the napkins flew off the table and scat- and frankly, most of them are being wasted on

tered on the grass. work that other people could be doing.”

“I spend eighty percent of my time doing work With shluchim busier than ever and with ever-

that I shouldn’t be doing,” Rabbi Levi says ruefully, growing streams of distractions assaulting from

recalling the harried Chanukah program. “My job every direction, the need for delegation of tasks is

is to inspire yidden, to teach, to help people be increasing in extent and urgency. However, while

* name has been changed KisLev 5771 | 23

CEOs and political elite – but no customer enters the restaurant expecting
the celebrity chef to actually cook his or her dinner.
ULTIMATELY, A may have scores of per- The proper delegation of tasks allows the chef to
achieve a greater reach and influence, while al-
sonal assistants on hand lowing him the time to devote to the tasks for
which he is uniquely qualified.
CHABAD HOUSE to provide services from
Likewise, by allowing community members to
minute to mammoth, assume a portion of your obligations, you will both
increase your capacity for producing results and
BELONGS TO ITS most Chabad House decrease your work load and stress level. With you
at peak performance, an even greater benefit
budgets cannot accom- emerges - that you can invigorate and inspire your
community further, which will encourage them in
MEMBERS – BE THEY modate the hiring of extra turn to invest more of their time, effort, and funds
into the Chabad House. A strong, healthy, and self-
personnel. What are they sustaining cycle emerges.

FAMILIES OR to do? Ultimately, a Chabad House belongs to its mem-
bers – be they families or students, established or
One tried and proven transient. Not only is it neither rational nor viable
to retain all tasks yourself, but it does a disservice
STUDENTS, solution to that hurdle is to the members of the community. It is for their
benefit that the Chabad House exists at all, and
to organize a system of they should therefore feel that their input and ideas
matter. Delegation is a clear sign that you trust
ESTABLISHED OR volunteers – a group of your community members’ discretion and value
their involvement.
community members or
A contributing community is bound to increase
TRANSIENT. friends of Chabad who in size and strength. A member with no input or
influence may feel no obligation towards the
take charge of daily, Chabad House, but the more valuable a community
member is made to feel, the more loyal they will
weekly, or periodical as- become.

pects of the running of the At Chabad of A&M University, Rabbi Yossi and
Manya Lazaroff have witnessed such empowering
Chabad House and its programs. Think of the CEO benefits firsthand.

who complains to the rabbi that he wants to get “One of our goals at Chabad House is that the
students should feel that this is their home, their
more involved but the rabbi never asks for help. Chabad House,” Manya says. “We achieve this by
making them part of the process, part of the plan-
Or the accountant who would love to contribute ning. When a student is sitting at the Shabbos table,
knowing that they shopped for the groceries or
something other than money. There is a vast yet baked the brownies, they feel proud. They feel an
ownership of and a responsibility for the Chabad
mostly untapped workforce of volunteers that can House.

be harnessed to increase the output of Chabad “When we respond to their ideas and input, it
encourages them to become even more invested.
Houses and shluchim. And once that relationship develops, it feeds on
itself,” Manya says. “When the students feel an
The topic of delegation receives more than its ownership, that’s when they start telling other peo-
ple about Chabad. We hear it from someone else –
share of condescension, with perhaps its most ‘Oh, so-and-so told me to come here, they say it’s
an awesome place to be.’”
common stereotype being the corporate boss who

spends his day on the golfing green, having suc-

cessfully farmed out his obligations to subordi-

nates. But delegating is more than crossing items

off of your “to-do” list and putting them on some-

one else’s.

“The difference has to do with accountability,”

says Erek Ostrowski, director of Verve Coaching

in Boston, MA. “‘Passing it off’ implies that you

will no longer be responsible. The task was on your

plate, but it’s not anymore. You don’t have to think

about it anymore and you’re not at all concerned

about the outcome.

“In contrast, when you delegate something, you

remain accountable. You give away the task but

not the responsibility for completing it. You don’t

do the work yourself, but you have a reliable way

of making sure it gets done, and you are both in-

terested in and invested in the outcome.”

A recent trend amongst celebrity chefs is to open

restaurant chains under their names. The recipes,

décor, and other aspects of the establishment are

arranged to the taste of the restaurant’s namesake

24 | CHABAd HOUse COmPAss

ASSIGN RESPONSIBLY. It’s es-
sential to have clear and realistic
expectations about what you need
done and who you’re giving the
responsibilities to. If a volunteer
is eager to perform a certain task
but you are unsure of their abili-
ties, partner them up with a more
responsible volunteer.

The amount of work necessary to gather volun- RESPECT INPUT. When commu-
teers and assign appropriate tasks may seem over- nity members see that you take
whelming, but the initial investment of time and their opinions and ideas seriously,
energy is well worth the effort. So how does one it will encourage them to become
go about getting started? more involved. Even if their initial
input is not useful to you, it’s likely that once cul-
MAKE FRIENDS. In response to a query regarding tivated they’ll progress to more helpful ideas. If
fundraising, the Rebbe asked Rabbi Moshe you delegate incrementally and continually, your
Herson from New Jersey, “Do you have a kesher volunteers will learn from their mistakes the way
pnimi with your baalei batim?” A meaningful and you did when you first learned how to perform
permeating relationship is the key to community the task.
involvement. Additionally, never underestimate anyone.
Sometimes the most unusual people accomplish
“When you connect to your community mem- the most extraordinary things. And a disability in
bers, they in turn want to assist, because they re- one area can be an ability in another area.
alize the importance of what we do,” says a Cali-
fornia shliach. EVALUATE PROGRESS. Periodic progress checks
can be done via email, over the phone, or in person.
MAKE OTHERS AWARE OF THE NEED. “We try to If a volunteer is off-track with their assignment,
create an environment that’s very honest about steer them in the desired direction without taking
what we can do and need done,” says Manya. “If over the responsibility. Encourage them to come
students say they love cooking, I’ll say, ‘That’s up with their own solutions to problems that arise,
great, come help cook before Shabbos.’ If a student and remain open to methods different than yours.
says they have a great recipe, I’ll invite them to
come make it. Listen to what they say, and you’ll “Always address slips and mistakes in the mo-
find opportunities to get them involved. When ment, or as soon after as possible,” Mr. Ostrowski
someone opens a door, take the opportunity.” says. “Waiting fosters resentment; resentment
causes the context to deteriorate.”
IDENTIFY AREAS OF EXPERTISE. An energetic
but disorganized volunteer may be more of a nui- SHOW GRATITUDE. A special brunch, small gift
sance than a help working in your office, but per- baskets, or a personalized thank-you card will go
haps they can find great bargains and love shop- a long way - everyone likes to be recognized and
ping? Do they own a van and do airport or rental acknowledged. Not only will a display of gratitude
pickups? Can they make beautiful fruit platters? encourage volunteers to remain involved, but it
Write down tidbits that you find out about people, also creates a positive “buzz” and inspires others
and even if their talents or resources aren’t useful to assist in your activities as well.
now, they might be at a later point.
From student governments to neighborhood
watches to the formation of democracy, there are
countless examples of the positive benefits of giv-
ing “Power to the People”. By harnessing this re-
source for yourself, you too can enrich and em-
power your Chabad House, your community, and
your own life.

KisLev 5771 | 25

7THE
FUNDRAISING HABITS OF
HIGHLY

EFFECTIVE

SHLUCHIM

Contributing Shluchim: Rabbi Mendy Herson, Rabbi Shraga Sherman, Rabbi Heshy epstein

ïúåð äæå ,åãöá åøëù úåãåà çéìùä òãåé äæì äôñåäá[å...] ïôåàáå - çéìùä äùåò ùàøì ìëì
,íééåñîä íå÷îá úåéèøôä åéúåìåòôù — åúãåáòá âåðòú
í”áîøä ã”ñôë] äìåàâä úà íéàéáîå ìàøùé ììëì íéøæåò íééåñîä íå÷îá úéèøôä úåçéìùá – åá éðééòî ìëã
åîöò úà òéøëä øë úçà äåöî“ é”òù ,(ã”ä â”ô äáåùú ’ìä) íäá òèåð àåäù é”ò ,íéîééåñîä íå÷îä éáùåú íò
.[”äìöäå äòåùú íäìå åì íøâå úåëæ óëì åìåë íìåòä ìë úàå éáùåú ìù éèøôä áöîá úîàá úåðééðòúää úà
íå÷îá úéèøô úåçéìùä éåìéîá ìáìáì øåñà äæì ìáà úà íúà ãçé ùôçîå ,óèå íéùð íéùðà ,íå÷îä
õéôäìå ,íäìù íéðéðòá øåæòì ïúéð ãöéë íéëøãä
.íå÷îä éáùåú íò íééåíîä
.ììëá øùåéå ÷ãöå ,úåãéñçå úåãäé
645 ’îò à”ç æ”îùú úåéåãòååúä—

26 | CHABAd HOUse COmPAss

Ashliach goes about his task of igniting they are your partners.” In order to do
individual souls with the end goal always in this, monitoring feedback is crucial.
sight. Whether he’s taking the time to speak “Listen to their interests. Ask them what
with a child or running a program for hundreds of they think the community needs.”
people, he knows that it’s all part of the greater
effort to fulfill his shlichus. This shlichus involves Fundraising is not an event, but the
many different kinds of tasks, including the process of obtaining resources that will
process of raising the funds to make it happen. fuel the engine of growth your Chabad
House needs. The “asking” part of
Like all other aspects of shlichus, ness. How does a shliach find the Habitfundraising, the most delicate part of the
when it comes to fundraising we turn to courage to boldly ask, “Excuse me, are process, stands as the bridge between
Torah sources as well as tried and you Jewish?” but when it comes to ask- two partners or friends. To get to the
proven methods from the world at large. ing for a donation he is suddenly con- “asking” point, you must listen to the
These resources give us the techniques quered by shyness, resistance, and avoid- telltale signs of a partnership established
to go about our work in the most effi- ance? and a friendship earned.
cient way possible. Here, we take a look
at a well regarded and valuable book – This article doesn’t seek to answer Adopt these seven habits into your
The 7 Habits of Highly Effective People – this question but to negate its very exis- repertoire of outreach so you may start
and present it with a Chassidishe ta’am tence. Based on the 7 Habits, we present raising “principal” in more than just one
and actual experiences of shluchim. fundraising for shlichus as the metamor- sense.
phosis from an independent mentality
Fundraising, in contemporary to habitual interdependence. The idea 1 Be Proactive
thought, is often reduced to a medium is to view fundraising as a vital role in
of monetary solicitation for a particular your shlichus and not as a subordinate Your life doesn’t just “happen.” At
organization. However, fundraising for task. These are the time-tested princi- every moment you have the
shlichus encompasses a deeper dimen- ples that lead to growth and success. choice to be happy or sad. Decisive or
sion. As Rabbi Mendy Herson of Bask- ambivalent. Courageous or fearful.
ing Ridge, NJ puts it, “The primary cur- Mark Twain once attended a meeting Each new situation provides the per-
rency in fundraising is relationships.” at which a speaker was raising money. fect opportunity to do things differ-
Twain, deeming the cause to be a worthy ently, to produce more positive results.
In fact, the Hebrew word for fund is one, decided to donate $100. As the
‫קרן‬, which means principal. Principal is speaker droned on, however, he decided At the dawn of our nation, Hashem
an asset, and assets scale three basic cat- to cut his contribution in half. tells Avraham, “Go from your land (en-
egories: physical, financial, and human. vironment), from your birthplace (psy-
In shlichus, fundraising is as much about With no end in sight, Twain cut his in- che) and from your father’s house (ge-
the human aspect as it is about the fi- tended offer again, to $10. At last the netic disposition).” Go out of that which
nancial and physical aspects. speaker finished and the collection basket limits you. The way you deal with the
was passed around. world must be shaped by your shlichus,
Rabbi Shraga Sherman in Merion and not by external conditions.
Station, PA relates: “There is never a Twain’s contribution? When the basket
time that I am not fundraising, but I am finally reached him, he removed a dollar When obstacles come up, the focus
not always asking for money.” Instead, and passed it along. must be on figuring out what you can
Rabbi Sherman focuses his energies on do, instead of reacting to or worrying
developing real friendships that extend The story demonstrates that while you about conditions over which you have
far beyond the parameters of finances. may have a worthy cause, and even an little or no control. Even better, preempt
“When you are conscious of who is in interested and contributing audience, the obstacles by being ready for them:
your circle of friends and work on the the relationship remains the pillar that Reactive shluchim fundraise when they
maintenance of those relationships, the fundraising is built on. Without it, the lack funds. Proactive shluchim sow the
funds come as a natural extension be- contributory factor disappears and all seeds of fundraising that will fund their
cause they are true partners in your the Mark Twains can be lost. In fundrais- future endeavors. They take initiative
work.” ing it is essential to find the right balance and remember that ‫המעשה הוא העיקר‬.
of communication and at times supple-
Fundraising on shlichus is about out- ment speaking with the fine attribute of In the paradigm of shlichus, one can
reach. The task of gathering resources listening. transcend all limitations with the kochos
which are capable of funding an initia- the Rebbe imparts. ‫ראה אנכי נתתי לפניכם היום‬
tive to reach every Jew is thoroughly in- Rabbi Heshy Epstein, Shliach in Co- – when you understand that the ‫ משלח‬is
terwoven with the mission to reach the lumbia, SC, associates fundraising with giving you this shlichus today, you real-
Yid and make him aware of his Jewish- “building relationships with others, sell- ize that everything is possible. You can
ing your vision, your dream, inspiring be more resourceful, you can be more
them, and empowering them to feel like diligent and you can be more creative.

!‫לכתחילה אריבער‬

KisLev 5771 | 27

2 Begin withHabit
the End in Mind
Security
We may be very busy, we may be
very efficient; but we will only identity. i am a shliach.
be effective when we begin with the
end in mind. Power

Think of it this way: Where do you Kochos of the rebbe
want your Chabad House to be when
Moshiach comes? Center Wisdom

Using this question as a guide, create shlichus Chassidus
a personal mission statement for your
shlichus. Determine what you want to Purpose
be and do for your community. Take the
time to envision in your mind what you neiros Lehair
cannot at present see with your eyes. If
you don’t make a conscious effort to vi-Habit ities. What are “first things”? First things ball or softball, win or lose. Win-win
sualize who you are and what you want Habitare those things you, personally, find most sees life as a cooperative arena and be-
in your shlichus, then you empower worthwhile. These priorities must be or- lieves that there is plenty for every-
other people and circumstances to shape ganized according to the personal mis- body, because Hashem is infinite.
your life. sion you established in Habit 2.
Fundraisers have a sustained task of
Creating a mission statement gives Exponential fundraising growth is the raising funds to accomplish certain
you a sense of security in your shlichus. result of effective management of self goals. But fundraising with a win-win
Nothing will be able to knock you off through delegation of time (efficiency) mentality requires the conviction that
your course. When you are secure in and people (effectiveness). Many refuse “to meet the demands of me I must in-
who you are as a shliach and know that to delegate to others, contending that it clude others in my plans.” Just as G-d
your unique purpose is to be a ‫נר להאיר‬, is too time consuming or “I can do it bet- invited us to be partners in creation to
then you more clearly understand the ter by myself”. complete the world, we have unfinished
wisdom of Chassidus and what it ex- goals and we seek others to join us in a
pects of you, which helps you become Yet in reality, delegating to others collective ambition to complete them.
more connected to the kochos of the stands as perhaps the single most pow-
Rebbe and draw down strength to do erful high-leverage activity there is. Del- Fundraising isn’t just about filling a
your shlichus. “This is the way of the egation means growth for the individual gap in my budget; it is also about filling
Rebbe our Nasi – he gives strength and and the organization. The Rebbe made a gap in the donor’s desire to give. Every
ability to whoever accepts this shlichus… use of this technique and empowered individual has a reason for giving. As
they will surely be successful.” the shluchim to delegate via the princi- Rabbi Herson explains, “People give
ple of shliach oseh shliach. Delegating money for a cause if it is personal to
Think about where you want to be the task of fundraising beholds the secret them, if it is something they care about.
when Moshiach comes and fundraise ac- to growing your Chabad house and ful- If it is not in the cause, then it’s the rela-
cordingly. filling your mission. It is the link be- tionship that solicits the contribution.
tween interdependence and the forma- Chemistry between shliach and donor
3 Put First tion of solid relationships. is critical to distribution of money.”
Things First
4 Think Win/Win In this vein, Rabbi Sherman relates
Putting first things first recognizes that he once received a check for more
that the challenge is not to manage Win-win is a state of mind and than he asked for. “I realized that I un-
time, but to manage self. The secret to heart that seeks mutual benefit derestimated the relationship. I under-
effective personal management and in all human interactions. It abandons valued what I represented.”
long term fundraising success is to fo- dichotomies of strong or weak, hard-
cus most of your time on activities Fundraising, when conducted prop-
which are important but not urgent, erly, brings payback for both giver and
such as crisis prevention, relationship receiver.
building, scouting new opportunities,
and planning.

To do this, you have to recognize that
not doing everything that comes along is
okay. Concentrate on your highest prior-

28 | CHABAd HOUse COmPAss

Habit5 Seek first to understand, you could all get along? Many people by strengthening your hiskashrus with
then to be understood mistake uniformity for unity; sameness the ‫משלח‬, thus galvanizing and invigor-
Habit for oneness. That’s just boring. Differ- ating your fundraising and outreach peu-
HabitNext to physical survival, psycho-ences should be seen as strengths, notlos.
logical survival is our greatest weaknesses. They add zest to life.
need; to be understood, to be affirmed, In Conclusion:
to be validated, to be appreciated. So Rabbi Sherman points out that “to-
if you want to truly be there for your day’s economic distress can cause po- Since fundraising is the keli through
donor, you need to connect to him on tential discomfort among your contrib- which the principal is distributed
a mental and emotional level and learn utors precisely because they are your to you, it is imperative to raise the level
to listen properly. Emphatic Listening friends.” Imagine the predicament of a of simcha and bitachon in these trying
is the bridge to interpersonal commu- person who’s used to giving generously times (Put First Things First). Don’t
nications. but can no longer give as much. “That is get caught fundraising for yesterday’s
why it is extremely important to remem- bills (Be Proactive); fundraise for to-
If you’re like most people, you listen ber that in your role as shliach, it is in- morrow’s goals (Begin with the End in
with the intent to reply, not to under- cumbent upon you to move them for- Mind).
stand. While the other person is talking, ward.” Offer support while continuing
you prepare in your mind what you are to demand of them, like the Rebbe al- Remember that your baalei batim have
going to say and the questions you are ways did. Remember that one must still to know that you hear their pain, espe-
going to ask. You filter everything you give tzedakah even when there’s little cially at a time when many donors com-
hear through your life experiences. And income. Stay connected and work to- plain about their financial difficulties.
consequently, you decide prematurely gether to come up with new solutions. When you understand their struggle and
what the other person means before he their positions, only then do you frame
or she finishes communicating. This excitement of moving forward your position (Seek First to Understand,
changes the culture to that of produc- Then to Be Understood). Think: What
As people give for a multitude of rea- tivity and vision. Fundraising from this can we do together now? How can we
sons, fundraisers must listen carefully vantage point is what yields the greatest help each other (Think Win-Win)? Let’s
for cues or they will have no idea as to success. share the pain together. I will watch my
what drives the individual to donate. expenses more carefully, and you will
First understand your donor and the rea- 7 Sharpen the Saw step up to the plate (Synergize).
sons he wants to give. Then seek to be
understood and explain your cause. Habit 7 preserves and enhances the Most importantly, strengthen your
greatest asset to your organiza- hiskashrus to the Rebbe (Sharpen the
6 Synergize tion – you. We are instruments of our Saw). ,‫הנשיא הוא הכל — שהכל צרכי בני ישראל‬
own performance, and to be effective .‫ באים ונמשחים ממנו‬,‫ הרוחניים והגשמים‬How
To put it in simple terms, synergy we need to recognize the importance much more so is this true for shluchim
means “two heads are better than of taking time to regularly invest in who dedicate their lives to perpetuating
one”. The concept is made even ourselves and sharpen the saw. This is the Rebbe’s mission.
stronger with the effect of two Yidden true in all four dimensions of our na-
getting together, when you have two ture: ‫המעשה הוא העיקר‬
of the Nefesh Elokis against one Ne-
fesh Habehamis (this happens because Physical: Exercise • Create your personal mission
the Nefesh Habehamis will never unite Spiritual: Tefilah, hisbonenus, statement. Print it out, frame it,
with another; its ego insists on remain- and hang it in your office.
ing independent, while the Nefesh hiskashrus
Elokis yearns to connect with a kin- Mental: Kvius itim latorah • think of a baal habayis in your
dred soul). community and determine how
Social: Farbrengens his next contribution will be a
Synergy is the habit of creative coop- Renewal also empowers us to move in win-win situation.
eration. It allows you to discover jointly an upward spiral of growth and contin-
that which you are much less likely to uous improvements. You can’t cut down • in your next conversation, prac-
discover by yourself. You leave a certain all the trees in a forest without stopping tice emphatic Listening. try to lis-
comfort zone and confront an entirely to sharpen the saw. Fundraising fatigue ten carefully to what the other
new and unknown possibility. is a common reality in today’s fundrais- person is saying (and what
ing climate; rejuvenation is the solution. they’re trying to say), without
Synergize by valuing differences and Sharpen the saw by working diligently thinking of your response..
recognizing that people see the world on sustaining the relationships between
not as it is but as they are. Do you wish you and your constituents. Sharpen the
everyone would just agree with you so saw by actively taking time for yourself
and your family to stay focused and com-
mitted to your mission. Sharpen the saw

KisLev 5771 | 29

Advertisement

30 | CHABAd HOUse COmPAss

tHe seCrets OF

TIME
mAnAGement

contributing shliach:

rabbi Yisroel brod

S hluchim have a great challenge in time management because their jobs
are multi-faceted. In one day, activities can range from teaching a class
to raising money, organizing programs and activities, dealing with
legal issues, visiting the sick in hospitals and visiting mekurovim at
home to give them personal attention. They are also administrators
and public figures - not to mention fathers and husbands. Being re-
sponsible for so many different tasks, shluchim can lose time between
one task and another if they’re not extremely focused. Managing time
is not about getting tips from different people. You have to follow a
complete system: Know your mission. Plan ahead. Be focused. >
KisLev 5771 | 31

1. KNOW YOUR MISSION ïîæá äçìöä good things that come to our direction,
The first thing you need to do is ask but for a shliach to remain focused on
ïòî - ,ïîæ ïéà äçìöä èñééä ñàåå... what he has to do, he has to say no even
yourself: What is my mission? In imple- íòã ïéà ïîæ ïééæ óéñåî èéð êàã ïò÷ to wonderful projects that he would love
menting hafotzas hayahadus and creat- úåëéøà øòãà íåéä úåëéøà ïåô ïéðò to be a part of.
ing a dirah betachtanonim, which is the ïééæ øòáà ïò÷ àôåâ ïîæ ïéà ?äìéìä
ultimate goal for every one of us, what Say someone calls you and wants to
are my specific talents? Where do I focus ïîæ íòã ìàæ ïòî — äçìöä talk, but you are busy with something
my energies? Answering this question óéåà ñàî ïèñìåô íòã ïéà ïöåðñéåà else. You don’t have to let it throw you
will provide you with a direct, focused off schedule. Perhaps say something like,
mission you can stick to. .ïöåðñéåà íéà ïò÷ ïòî ìôéåå “I would love to speak with you, but I’m
æà äâäðä à ïééæ óøàã åöøòã in middle of something. Let’s begin the
2. PLAN AHEAD æà ï’ìòåô êéæ àá ïòðò÷ ìàæ’î conversation for five minutes, and if we
Once you know what your mission is òìà éã æéà ,ïéðò ïééà èåè’î úòùá need to, we can continue later.” Then
øòéøô ïàèòâ èàä’î ñàåå íéðéðò speak for no more than five minutes.
you can begin planning your time to ïàè ïòôøàã èòåå ïòî ñàåå ïåà
make this mission a reality. Every single ,íìåòá íðéà åìéàë æéà øòèòôù WHAT CAN YOU DO WHEN
day needs to be planned in advance. You ïéðò øòã åö òâåð èéð ïòðééæ ééæ áéåà YOU GET DELAYED?
also need to plan ahead for the next
month, the next six months and the next .øòèöéà èåè øò ñàåå When you plan your day in advance,
year. øàð ò÷àè—èàä øò æà ãìàáéåå you wake up in the morning with a clear
schedule filled with things to do that day.
Planning your time is something you íòã ïéà øòáà ,ïè÷ òâø íòã èà What happens if the person who’s sup-
actually have to spend time doing. It’s úåáùçî òðéé÷ èéð øò èàä ïè÷ òâø posed to call at 9:00 is late? The trick is
counterproductive to say, “I’m so busy I to have a full agenda that you can imme-
have no time to plan.” Have you heard of íéòéðò øòãà úåìáìáîä diately start doing, even while waiting
the woodchopper who said he doesn’t èéð ,øáò íòã ïåô èéð ,íéìáìáîä for the appointment. This is something
have time to sharpen the ax that cuts the íòã íéà ñàã èéâ ,ãéúò íòã ïåô you can only be prepared for if you plan
èà ïöéðñéåà ìàæ øò æà èéé÷ëâìâòî in advance. Otherwise you would lose a
ñàã èà ïåà ,äàåìéîá—òâø íòã tremendous amount of time.
.ïîæ ïéà äçìöä ïôåøòâðà èøòåå
Let’s say you go to the bank to make a
ì’’ùú’ä èáù ’ë úçéùî deposit. You get there and realize you’re
going to be stuck on line for the next 25
trees? When you “waste time” on plan- minutes. What do you do? Kill time? No
ning, you end up saving a tremendous way! If you have a Chitas, Ramba”m or
amount of time. It may be hard to believe, Dvar Malchus with you, you can accom-
but it will actually save you twice as plish a great deal. Or if you have a cell
much time, or even more! phone, you can take care of important
phone calls. Many shluchim also have
3. BE FOCUSED applications on their phone with the
Because they’re so goodhearted and daily shiurim.

dedicated to their communities and the Even with a tightly packed schedule,
people they serve, shluchim want to be always be well prepared and take into
available to everybody, at all times, and consideration the possibility that you
for every cause. This is what makes may have some cracks in time to fill.
shluchim who they are. But in order to
use your time efficiently, you have to be YOUR CALENDAR:
selective about how you spend every mo- A GPS FOR YOUR TIME
ment of your time. If you don’t, you will
end up not being truly available for any- In order to be successful with time
one or anything. management, you must work with a cal-
endar consistently, even religiously, with
While a shliach must always be acces- a high level of discipline. It must be like
sible to help everyone with an open a GPS for your day. Your calendar should
heart, a caring soul and listening ear, he not just be for recording a particular
has to be careful when he says yes, and meeting at a particular time and location.
at times he may have to say no. A vital Use your calendar as a roadmap to direct
component of sticking to your schedule you every minute. It should include
is learning to say no. There are many everything you need to accomplish that
day.

32 | CHABAd HOUse COmPAss

Not having a calendar like this is like You can’t just plan things for your organization
getting into a car without a GPS or di- and forget about yourself and the family.
rections. You may eventually get to your Put everything on the calendar.
destination but you will waste a lot of
time getting there. Who needs the added level of energy and focus. If you’re tired will not accomplish everything you
pressure? The delay is bound to make you must sleep. It’s not wasting time, it’s wanted to accomplish with it. You cer-
you tense and you will end up being up- part of the shlichus. You can try to force tainly don’t want to leave it sitting in
set that you’re late. Even if you accom- yourself but then your day won’t be as front of you on your desk indefinitely.
plish important things along the way, you productive.
will really only accomplish 20-30% of The same is true when preparing for
what you would accomplish with a cal- The same is true for your family. For a a class. Put in your schedule a slot of time
endar. shliach, dedicating time for the family is to prepare. You will end up spending less
one of the most important parts of time worrying about it and more time
To be sure, working with a calendar is shlichus. Sometimes shluchim get so creating quality content.
not a simple thing. But you can master overwhelmed with serving their com-
it. It requires serious discipline, and be- munities, they overlook the value of tak- FOLLOW UP
ing a frum Jew you should already have ing care of their own families. Spend time One element that’s possibly the most
it in you. with your children talking and learning.
Spend time with your wife. Keep in mind important aspect in time management is
INCLUDE PERSONAL & FAMILY that it’s about quality, not just quantity. following up. Always record your next
TIME Coming home for a few hours and being step immediately. After finishing a meet-
on the cell phone is not called being ing or a task, we so often run off to do
When you plan your time, view your home. the next thing without ensuring that the
calendar as you would a budget. Say you required follow up will be taken care of.
have a certain amount of money to di- DON’T TRY There’s a heavy price to pay for neglect-
vide; you have to take EVERYTHING MULTITASKING ing that important aspect. You must im-
into consideration, not just the things mediately plan for the next action that
that are obvious. If you leave out the de- Do you have a document or paper needs to be done and record it in your
tails (gas money, paper goods or cleaning waiting to be looked over? Don’t try to calendar immediately.
help) you will suddenly find that you al- read it while doing other things at same
located all the money available and there time. If you need to read a paper, block A classic example is in chinuch. A par-
are still important things you didn’t take 20 or 30 minutes of your time to read it. ent gets a call from his child’s teacher
into consideration. Then you end up with Then immediately record the next action about a behavior problem. They discuss
a deficit. necessary based on what you read. Oth- the problem and come up with a solution,
erwise you will end up spending more deciding to discuss it again in a week. As
Time is the same way. You can’t just time trying to read it sporadically and soon as the parent hangs up, the phone
plan things for your organization and for- rings again. Then the parent runs out to
get about yourself and the family. Put
everything on the calendar. It’s not a book Body & Soul
of history, but of things you have to do –
personal, family and organizational. Letter from the Rebbe
13th of Nissan, 5720
[Notice that the third category is called
organizational, not shlichus. This is be- I take this opportunity to reiterate again
cause all three categories are part of your what I have written to you several times
shlichus. The essence of a shliach is a in the past, that it is necessary to take
lifetime commitment, so whatever you care of one’s physical health, especially in
do you’re doing as a shliach. Even when the light of the teachings of the Baal Shem
you do something for yourself or your Tov, that every Jew should serve G-d
family it’s part of your shlichus.] with both body and soul together.

It might seem obvious, but shluchim From ‘Shlichus Outreach Insights’
must keep their bodies healthy and well.
Exercising and eating properly are key
elements in maintaining a healthy body.
You can have all the time in the world,
but if your body can’t keep up, you end
up with nothing. Just talk to someone
whose body didn’t keep up with the work
he needed to accomplish.

Remember that the time you spend on
your health will give you a much higher

KisLev 5771 | 33

You can’t cultivate a relationship with a person are simply a lack of time management. If
systematically without using a calendar... you wake up after Tishrei to do some-
thing about Chanukah you’re already in
take care of something else. A week goes cultivate a relationship with a person sys- trouble. You should’ve planned
by and the parent doesn’t call the teacher. tematically without using a calendar. Chanukah in the summer so that after
What does the teacher think? “What a With a clear system in place, you can cul- Tishrei you can be busy planning Pesach,
lousy father. No wonder the child is this tivate relationships with at least five Lag Baomer and summer camp.
way – he takes after his father.” times the amount of people you would
without it. The best way to be effective is to work
This happened because the parent did step by step, with an organized and sys-
not record the task of calling the teacher PLANNING IS PART tematic method.
in his calendar right away. He should’ve OF EFFECTIVE SHLICHUS
immediately turned his calendar to one ‫המעשה הוא העיקר‬
week ahead and written “talk to teacher Time management is an avoda; it’s not
to discuss how child was doing this a secular concept. The Rebbe calls it hat- • Put everything you plan to do to-
week.” Then he would’ve been able to zlacha bezman. Torah and Chassidus are morrow into your scheduler. As-
follow up with the necessary actions. filled with sources on the value of saving sign specific times and follow it
time. Think of it: the reason why a sec- zealously for just one day.
Following up is also crucial in ond Torah is taken out when we read two
fundraising. You have to record the next separate parshiyos is simply to save time • Think of an event that will take
step with every single donor or baal and not trouble the whole community place six months from now. Make
habayis. This is how you ensure individ- while you roll the Torah from one part a list of the tasks that need to be
ualized, focused attention for each per- to the other. In Hayom Yom you’ll find done and insert them into your
son. Some people need to be contacted numerous entries regarding time. schedule for the next few weeks.
once a month; some only need twice a
year. Some need to be called once a week A shliach can’t just run with emergen- • Choose one item to work on - in
for a simple “Good Shabbos”. You can’t cies and be led. Most of the emergencies the area of eating or exercise - to
improve your health.

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KisLev 5771 | 37

MONEY MATTERS — Fundraising

Money

Does Grow on Trees

WHaT HUMaNS aND TReeS SHaRe IN COMMON

Contributing Shluchim: Rabbi Zalman grossbaum, Rabbi Moshe Herson, Rabbi Sholom Lipsker
38 | CHABAd HOUse COmPAss

What fuNdraisiNg is Not Livingston NJ: “We must see our
moissad as part of the community, and
M oney doesn’t grow on trees,” goes the we must educate the community to look
saying. But for the fundraiser it most at the moissad as theirs. When they do-
nate to the moissad they are really do-
definitely grows on human beings. And nating to themselves and their commu-
nity. They are investing in their own
one of the many things humans and trees future. It’s not my moissad – it’s our

have in common, is that they both need

a lot of nurturing before they bare fruits.
There is not as much in common between ATM machines and moissad!”

human beings. From this perspective, we are each
playing different roles in the partnership

When we say “nurture”, we are refer- how he doesn’t have food on the table, which will guarantee the future of the

ring to the buzz word: relationship. A and begs for salvation. He might fulfill Jewish community:

deep connection between schnorer and his short term need, but in the long term The rabbi prepares sermons, harasses

gvir is the recipe for a good nidava — he lost, for no donor wants to invest in sleepy members to come to minyan,

and even more importantly, is the best an organization whose director is a ‘lo teaches Torah and, during yomim tovim

way to boost up the yiddishkeit level as yuzlach’. However, were he to first invest and camp, runs around like a chicken

well. in the relationship, become a true friend, without a head. That’s his role. The reb-

To cultivate relationships takes time. identify with his ideals, and build trust betzin cooks endlessly, smiles through

This might be a hard pill to swallow for between them, then the tree would bear all that comes her way and fits in a class

the many of us who (think that we) don’t fruit for years to come. or two every day. And finally, the lay

have the time to nurture them. Relation- leaders learn about Yiddishkeit, crack a

ships are for veteran shluchim with a What fuNdraisiNg is good joke with the rabbi, compliment

stable (?) income and lifestyle, but we “The first advice I would give to any the rebbetzin on the great food, and sup-

need the money now. young rabbi,” offers Rabbi Moshe port the center in order to be in touch

In the words of Rabbi Sholom Herson, Head Shliach of New Jersey, “Is with their soul and to ensure that their

Lipsker, Shliach in Bal Harbor Florida: that as soon as you arrive in a city, try to children get a Jewish education and

“In my early years, even though we had create bridges and relationships. Build marry Jewish.

many opportunities to build our organi- personal connections with people. Ap-

zations’ programs with the new contacts peal to their Judaism and their spiritu- iN summarY:

that were being introduced to me, in- ality, and reawaken that pintele Yid. Sur- There are many tips in fundraising,

stead of utilizing the opportunity to meet round yourself with a human wall of and each shliach would do well to pick

new contacts for my primary purpose, friends. You will see that, G-d willing, up a book or two on the subject. They

to imbue them with spiritual content, you will never go wrong with that.” will teach you which of the donor’s eyes

and eventually get them involved in the So as it turns out, donors are human to look at when you ask for money, and

program, I didn’t have time for it. I was beings as well. Surprise! And we must what tone of voice to conclude the pitch

so pressed against the wall, there were remember that the way to their wallet with. Altz gut un fein. But those are

so many emergencies, that the only is through the neshama, the Pintele Yid. merely techniques that teach you how

thought that came to mind as soon as I When we ignite the neshama, and when to pick the fruit off the tree.

met these people was how to ask them we awaken a passion in the heart for How do you get to the stage of picking

for some money.” Jewish causes and the work that we do, the fruit? What are the seed, stump,

“As a result of the pressing emergen- then the chances of a ‘YES! Whatever branches, and leaves which produce

cies, in most cases I was not able to get you say rabbi!’ rises tenfold. fruit year after year? Relationships.

from people the kinds of gifts and po- Says Rabbi Grossbaum, Shliach in Happy harvesting!

tential that they were capable of giving.

This is because I didn’t have a chance to Fundraising nugget:
cultivate their relationship. I failed to

help them to really, deeply understand “If there is one thing that I must pinpoint as a vital ele-
and appreciate the kind of programs we ment in the trust between donor and shliach, it is trans-
were doing.” parency,” says Rabbi Grossbaum. “The donor must know

The fundraiser who doesn’t have the

investment perspective, might play the where his money went. How did the Jewish community

nebach game, where he pulls up in a sh- gain from his donation?”

mate of a car, pours his heart out about

KisLev 5771 | 39

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KisLev 5771 | 41

PUBLIC RELATIONS

CHANGING THE WAY WE

COMMUNICATE

For Both Young and Old:
The Many Faces of

Social Networking

Contributing Shluchim:
RaBBI TZVI SCHeCTMaN

RaBBI DOV WagNeR

Friendship Circle won the many faces of social networking, in- and engaging, using your own personal-
$100,000 from Chase. cluding the advantages of each, what to ity and style.”
Several Chabad schools look out for, surprising results from re-
won half a million dollars search, and valuable tips from shluchim. Whether you’re running a blog, tweet-
(each) from Kohl’s. How? ing, or updating your status on Facebook,
Amazingly, these deserving or- BE ENGAGING. it’s not about writing speeches, but “you
ganizations earned the dona- SHOW YOUR PERSONALITY. need to talk about things that interest
tions through Facebook. people. So let’s say something happens
“When it comes to social media, peo- in the world that everyone’s talking
What is this social networking revo- ple think that if they have a Facebook about, you can comment on what it
lution that seems to be changing percep- page, they’re involved,” says Rabbi Tzvi means to you or how it applies to their
tions about relationships and even Schectman, Program Coordinator of lives. Or if you find an important video,
fundraising? Once thought to be a way Friendship Circle in Michigan. “But the you can share it.”
to make friends and waste time—a mod- fact is that it’s a tool just like any other
ern-day gadget meant only to entertain way of connecting with your community. In his book Personality Not Included,
the youth—social media today is proving Social networking sites are merely plat- Rohit Bhargava indicates that “busi-
itself to be much more than that. forms that you can reach out with.” nesses across the world haven’t realized
that personality could be their greatest
In the last issue, we talked about the According to Schectman, who man- asset.” As Chabad Chassidim, we have a
general advantages of using social media ages Friendship Circle’s website and unique advantage because our message
and what it can do for your Chabad popular blog, success in the world of so- is fundamentally traditional yet unex-
House. Here we go in-depth to explore cial media doesn’t follow the old model pectedly modern. This perspective is re-
of “If you build it, they will come”. freshing and it touches people in a deep
way.
“It’s not enough to just have a page for
your organization. Social media is based Put simply, social media is people hav-
on content. You have to be interesting ing online conversations. If the new com-

42 | CHABAd HOUse COmPAss

munication model is a dialogue, then we Account type: Basic
should be talking with our people, not
just at our people. When you post some- LinkedIn is based on business rela- What to do with LinkedIn:
thing interesting on your site and it stim- tionships. The purpose of the site is
ulates the interest of your social network, to allow registered users to maintain • Create your online resume
you get people talking and thinking a list of contact details of people they • Connect with professionals
about your cause. know and trust in business. It’s like
a business card, but better – because and find out more about them
SOCIAL MEDIA it allows you to share much more of • Gain an introduction to third
AND PHILANTHROPY who you are and what you do.
parties through mutual
“Social networking sites help nonprof- The LinkedIn Groups feature al- connections
its network, get donations and share in- lows users to establish new business • Get recommendations
formation on the web,” says Alan Rosen- relationships by joining alumni, in- • Promote projects and opportu-
blatt, Executive Director of the Internet dustry, or professional and other rel- nities, such as when you’re
Advocacy Center. “Social networking evant groups. Advanced Search can looking to hire a secretary
platforms give nonprofits a forum for help you find the right contacts at
meeting like-minded organizations and other nonprofits that you can part- post a question on a specific topic
potential supporters. They provide a ner with, or who can provide spon- and solicit feedback from experts
medium for spreading their messages sorship. With LinkedIn you can also and other organizations that have
beyond the immediate community.” been through similar experiences.

Surprisingly, social media is not just Twitter is based on microblogging What to do with Twitter:
for reaching young people. Recent stud- – posting short, text-based tweets
ies show that people in the 30-49 age of up to 140 characters. Tweets are • Let people know what you do
brackets, and the over 50 bracket, in- publicly visible by default. Technol- as a shliach (“visiting a sick
creasingly use social media to discuss ogy author Steven Johnson de- person”, “preparing a class
philanthropy. This means that Chabad scribes the basic mechanics of Twit- now”, “putting my kids to
organizations now have a strong oppor- ter as remarkably simple. “As a sleep”)
tunity to engage in meaningful conver- social network, Twitter revolves
sations (that may lead to contributions) around the principle of followers. • share cool things that Chabad
with the social media savvy – especially When you choose to follow another is doing around the world
those who are uncultivated. Twitter user, that user’s tweets ap-
pear in reverse chronological order • Hear what people are saying
Why is social media useful for a on your main Twitter page. If you and see what interests them
Chabad House? follow 20 people, you’ll see a mix of
tweets scrolling down the page: • Follow other fundraisers and
1. It’s an efficient way to tell your story. get real-time advice
2. It’s an opportunity to explain breakfast-cereal updates, in-
teresting new links, mu- • Promote traffic to your site
why your organization does sic recommendations,
what it does. even musings on Twitter, as with other social net-
the future of working sites, is not just a tool to
3. People want to be part of something education.” push your own message. It’s got to
be a two-way conversation. Re-
good, and you can show them how. tweet posts from other people, and
explain why you find them useful.
4. It’s a platform to build and

maintain relationships.

Navigating your way around social
networks can seem overwhelming at
first, but it’s quite simple once you get
started. What follows is a brief sum-
mary of some of the most popular
social networking sites and
what you can do with them.

KisLev 5771 | 43

Facebook is based on friend relationships. With Facebook, users can create What to do with Facebook:
profiles with photos, lists of personal interests, contact information and
other personal information. Communicating with friends and other users • Add your organization’s
can be done through private or public messages, or through the chat fea- information
ture.
Users can also create and join interest groups and like pages (formerly • Create event pages for your
called fan pages). peulos and invite people to attend

Successful communities on Facebook offer an attitude of openness, trans- • share photos, videos and links
parency and enthusiasm. It’s not a technology platform for advertising, • Look at other nonprofits to get a
and people resent those who appear to be “pushing” their product too
forcefully. feel for what they are doing
• Promote your Facebook page or

group – in print and in everyday
interactions

Search

YouTube is based on video sharing. Before YouTube, there were few easy What to do with YouTube:
methods available for ordinary computer users to post videos online. Now,
a shliach can upload, share and view videos with very little expertise. • make videos that create a dia-
logue about your work and
YouTube.com/nonprofits has a list of Tips and Tricks to help you grow what you’re trying to achieve
your presence on YouTube. Shluchim have used YouTube to post everything
from videos of their children talking about upcoming yomim tovim to clips • Upload slideshows or videos
of community events. They have also taken advantage of pre-made, cus- from your annual dinner
tomizable videos from the likes of Mendy Pellin. Just remember that what-
ever you post will become the viewer’s impression of you and your organi- • respond to current events and
zation. And be sensitive to posting videos of your community – people love address relevant issues
seeing themselves, but they want to look good.
• share divrei torah and shiurim

• spread your message with your
supporters by sharing links or
using the embed code feature

Blogging is based on web logs (web + log = blog). A blog is an online journal What to do with blogging:
of running commentary in reverse chronological order. It’s accomplished
by posting brief entries – usually in a personal, informal style. The technology • Post messages that are longer
on blogging sites (such as Blogger and WordPress) is generally easier to use than tweets or Facebook sta-
and maintain than regular websites. tus updates

Blogs are not replacements for paper newsletters or e-newsletters; they • Provoke debate and action on
are an additional way to reach your audience. Friendship Circle’s blog, important issues
“Among Friends”, includes entries on coping with special needs, recognition
from celebrities, and interesting news in the special needs community. On • share pieces of articles or si-
another blog, Rabbi Meir Kaplan at Chabad of Vancouver Island posts his chos that you find interesting
child’s delightful artwork on the parsha, pictures of mivtzoim, and personal (use content from your
thoughts and experiences around town. Chabad.org site)

• invite staff, community, and
volunteers to contribute to the
blog

44 | CHABAd HOUse COmPAss

GENERAL TIPS FOR SOCIAL NETWORKING Actual Posts from Chabad Organizations:

Be outgoing. “Don’t be shy about friending people,” ChabadDowntown San Diego Tonight and Tomorrow: Last
asserts Rabbi Dov Wagner, Shliach at USC, who has chance to eat in the Sukkah! Services/Dinner at 6:30 pm and To-
more than 2,100 friends on Facebook and dozens of morrow Minyan/Lunch 10:00 - 2:00 pm
connections on LinkedIn. “Most people are happy to 18 hours ago • Comment • Like
accept your friend request.”
Chabad Telethon Join the Joy. Spread the Joy! ‘LIKE’ the Joy!
Keep it short. Viewers are more likely to read posts
that are short and to the point. When using Twitter, Where in the world is Chabad dancing?
try to keep tweets below 100 characters to leave ample www.youtube.com
room for re-tweets. It’s a simple change that can dras- Hassidic Comedian Mendy Pellin took a cue from Internet celebrity Matt Hard-
tically increase sharing of your tweets. ing’s dancing videos and got Chabad Shluchim around the globe to dance to a
Lubavitch Niggun. Featuring the Conejo Valley Rabbis!
Don’t post too often. You want to post frequently
enough to get exposure and make sure people remem- September 25 at 5:00PM • Share • Flag
ber you, but you don’t want them to think of your posts 25 people like this.
as spam. They may de-friend you.
Chabad at Binghamton Jazzuka rocked this year with music by
Respond to others. Taking the time to answer others’ the incredible David Ross ‘00 and his band, fabulous food, great
posts helps develop your connection with them and raffles and huge waves of the coolest people at BU. Small wonder
increases your visibility (all their connections see you, that this is an all time favorite Chabad program! Photos by J. Wu
too). Send a personal message to new connections, us-
ing information from their profile, to show that you Jazzuka: Jazz & Rib Fest ‘10
care and are interested in them. (But don’t give the im- 31 new photos
pression of a stalker by taking too much information.)
October 20 at 3:31PM • Share
Promote events wisely. Rabbi Wagner points out that
you need to “choose which events you want to push. If Chabad Loft Join us this Friday night @ 6:30pm for a Persian
you do too much they won’t pay any attention. When Shabbat dinner
doing an event on Facebook, for example, the most ef-
fective way is to get others to invite their friends.” http://www.facebook.com/event.php?
How? “First invite your close friends – your board eid=353336282190&ref=mf
members, your central network. Wait for them to invite Persian Shabbat Dinner
their friends (or ask them to do so), and only then invite Location: Chabad Loft
the rest of your friends. Time: 6:45PM Friday, March 12th
March 9 at 12:05am · Share · Flag
“When you have a really big event – which should
only happen a couple of times a year – you can post Chabad Wimbledon Latest inventions from Chelm • A water-proof
the event image as your profile picture for a few weeks towel • Glow-in-the-dark sunglasses • A solar powered torch • A
prior. Ask your close friends to do the same.” book called ‘how to read’ • Water-proof tea bags • A pedal-powered
wheel chair • A full index for a dictionary :)
In conclusion, social medial is a medium, not a strat- 6 hours ago • Comment • Like
egy. It is a part of an overall marketing plan that is a
part of the strategy, but it is not a strategy by itself. Chabad of Toluca Lake Here’s something to think about: Has
This is a big part of embracing the change of social technology helped or harmed religious commitment?
media. Social media is a different means of advertising,
just as newspapers, postcards, fliers, television and ra- Can G-d and Facebook
dio commercials are. It is but another tool to spread Be Friends?
the Rebbe’s message to the world, to prepare the world
for Moshiach. October 6 at 10:57am · Share · Flag

‫המעשה הוא העיקר‬ Jnet.org A Gourmet Honey Cake from our volunteer Mauren
Rendel!
• Sign up to a social network and post an event,
You are going LOVE it!: set a side 3/4 boiling water with 2
Torah thought or news item (with a Jewish teaspoons instant coffee. in a large bowl mix 1/2 cup oil+1/2
perspective) on your social network — at least cup honey+1/2 cup strawberry jam+2 eggs. add to it 3/4 cup
once a week. sugar+1 spoon cocoa+1/4 teaspoon clove+1/2

• Forge a minimum of 10 new connections on KisLev 5771 | 45

your social network this week.

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KisLev 5771 | 49

Keep learning. Read from Sefer Hashlichus.
It gives a lot of chizuk.
Live and let live.

Make a list of people you want/need to Keep doing what the
keep in touch with. Hang it somewhere Rebbe wants to bring
visible or make it your computer wallpaper. Moshiach!
Call them when you have a minute.
Think positive. Even if
Domestic help is Taking care of our own things don’t turn out
not an option! children’s chinuch is just as, or the way you wanted,
It is a must maybe even more, important than smiling makes it easier
regardless of taking care of the baalei batim. to deal with it.
how much debt.
If you have
something to
share, please
share it!

FARBRENGEN Have a lot of emunah;
things will work out.
Real Insights from Shluchim
Call a rov and ask! (It wouldn’t hurt to know Kitzur
well and have a Kollel Chabad luach handy, either.)

Never say, ‘Him? Nah, he’s not

shayach!’ And don’t listen to your

baal habayis who tells Eat a good breakfast As busy as we may be, we need to spend
you about his friends or time with our children with the focus being
only them on a regular basis. This is a
relatives, ‘Them? Nah, in the morning! (jk) great long term investment.
they’re not shayach!

Always be focused on the Remember that Be a mentch.
collective goal and that
every shliach that works overnight success
together with another
shliach b’derech shalom takes at least You’re not alone.
is giving the Rebbe more
nachas than they could 15 years. Remember who we are
ever do on their own. and why people turn to us.

Learn Torah every day. Remain true to the uniqueness of
Strengthen the belief that Chabad and stay away from the pop-
no one can take away the psychology.
parnasah Hashem has for you—not
even the shliach next door. Invest in Work hard and smile.
your couple and family.
Every shliach and When you realize how lucky
Help younger shluchim. shlucha together should you are to be called a shliach
learn the Rebbe’s horaos of the Lubavitcher Rebbe, all
on chinuch. Shaarei Chinuch is your challenges and stresses
a compilation of the Rebbe’s fall into perspective.
writings on chinuch.

Remember who Share your insights: these are just a few of the insights
you are representing. sent to us after the premier issue of the magazine. to
contribute your insights for this farbrengen, email
50 | CHABAd HOUse COmPAss [email protected] and put “Farbrengen” in the subject
line. Comments may be edited for clarity and brevity.