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Iceland is a self-marketing machine - fueled by There are no fences by the plunging cliffs and
an alchemy of social media, no frills airlines and neighborhood roads are plowed through dusty
stunning natural beauty. black pumice.You can still see miles of desolate
You can easily spend all of your time here scrub brush in any direction, but very often you
lurching from one Instagram-perfect moment to will find a bulldozer in your field of view as well.
the next. Blue Lagoon? Check. Northern lights? And so, construction is my story of Iceland this
Posted. time, and the volcanic soil that is frequently
But in its own way, Icelandic suburbia - all those churned, bulldozed and tamed as new concrete
small towns you pass by on the bus between the is minted from Icelands natural beauty.
sights, but never stop in - is just as fascinating, In the town of Keflavik - a lava rocks throw from
and it’s something I was eager to explore on this the airport - humble and brightly painted homes
journey. near meandering seaside paths are now sharing
What does “normal” and “everyday” look like in a the view with posh modernist bunkers as profit
place so extraordinary? brings new progress.
There are analogs to any other suburban place It’s strange to visit a place enough times to see
in the world of course: kids playing in the yard, it change.You want it to be as it always was, but
apartment blocks, nice houses and not so nice what would be the point?
ones, but the land is still very, very wild here. Iceland has always been, and will always be one
of the most beautiful places on earth, and often
the “everyday” places are the most beautiful of all.
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