233 Spring St floor 10e, New York, NY 10013, USA (212) 256-0781 @glossier
Meet our new ambassador
Contents About Glossier _company’s background _vision and mission _corporate governance _company facts Branding _logo & wordmark Press Releases _new product announcement _updates about company, partnerships & collaboration Quotes _from founder _from members of DOLLA Communication Guidelines _Glossier website _social media _email FAQs
_company’s background Glossier - a beauty company inspired by new life. Founded by Emily Weiss in 2014 and started as an online-only company, building on the popularity of the beauty blog “Into the Gloss” (ITG) that was created in 2010. By promoting a “skin first, makeup second ” philosophy, Glossier positioned itself as more than just a cosmetics brand; it became a lifestyle brand advocating for self-acceptance and beauty in simplicity. As Glossier looks to the future, it aims to explore new markets while staying true to its core values of simplicity and authenticity.
_our vision To revolutionize the beauty industry Glossier sets a new and fresh standard where authenticity, inclusivity, and community drive every aspect of its brand. We even envision a world where beauty is a source of joy and self-expression itself which are accessible to everyone and can be celebrated in all its diverse forms. We aim to become a global leader in the beauty innovation, championing a sustainable practice and its continuously evolvement to meet the needs of its customers. Our ultimate goal is to inspire and empower the people to feel more confident and beautiful in their own skin which creates a very positive and lasting impact on the way beauty is being perceived and experienced by the whole world.
_our mission Glossier's mission aims to change the world’s views on beauty by "giving voice through beauty." We believe that beauty is a powerful medium to connect people, celebrating individuality and freedom of expression. By crafting products that resonate with real beauty routines, we offer makeup, skincare, body care, and fragrance that are designed with thoughtful consideration and authenticity. Glossier values those thoughtful designs and continues to cultivate a meaningful conversation by placing a high priority on its customer engagement and also feedback. We strive to democratize an industry traditionally governed by the top-down decisions that would ensure that the voices of its community are at the heart of its innovation. We are very much committed to its inclusivity and Glossier makes its decisions with a customer-centric approach, by fostering a culture of curiosity, courage, and also discernment. The team at Glossier is dedicated to creating a wonderful beauty experience that is accessible and very much empowering for all its customers by continuously evolving to meet the diverse needs from its customers. By focusing on these specific principles, Glossier are seeking to redefine the beauty standards and to plant confidence in every individual that uses its products.
_corporate governance One of the key aspects of our corporate governance is our commitment to transparency. We believe that transparency is essential in building trust with our stakeholders and ensuring accountability within our organization. As such, we maintain open and regular communication with our board of directors, employees, and partners. We provide regular updates on our financial performance, business operations, and strategic initiatives to ensure that everyone is aligned and informed. Additionally, we have implemented a robust compliance program to ensure that we are in compliance with all applicable laws and regulations, including those related to data privacy, environmental sustainability, and social responsibility.
Our corporate governance structure also prioritizes diversity and inclusivity. We believe that a diverse and inclusive board of directors is essential for making informed decisions that reflect the needs and perspectives of our diverse customer base. Our board includes individuals from different backgrounds, cultures, and experiences, which allows us to bring a wide range of perspectives to the table. We also have a strong commitment to diversity and inclusion within our organization, providing opportunities for professional development and growth for employees from underrepresented groups. By prioritizing diversity and inclusivity in our corporate governance structure, we are better equipped to create products and services that meet the needs of all individuals, regardless of their background or identity.
_company facts
8 percent of cosmetics and make-up users in the UK use Glossier We have been in business for nearly 10 years As of 2023, Glossier's total sales are projected to reach $275 million and has consistently seen growth, with a year-over-year sales increase of 73%, marking thesecond consecutive year of growth Glossier started its journey with only 4 products- Priming Moisturizer, Balm Dotcom, Soothing Face Mist, and Perfecting Skin Tint Our packaging is made up of recyclable, molded paper carton Glossier is a directly selling company, focuses on online store, pop-up stores, and partnered projects We currently ships to the 50 states
_logo & wordmark
_new product announcement
Glossier welcomes DOLLA to the family in tandem with this launch. DOLLA Glossier Collection will be available for purchase starting March 5th on glossier.com and in Glossier stores nationwide. Glossier is also bringing back the original Balm Dotcom formula after a campaign by fans and now we are relaunching the original Balm Dotcom on May 15th with the lip balm line available for sale from May 17th.
DOLLA Glossier Collection
Full product offer is available on website glossier.com The DOLLA Ultralip The DOLLA Monochromes Tin The DOLLA Collection Mini Beauty BAg
_updates about company, partnership, and collaborations
Glossier and the WNBA have extended the collaboration, building on a dynamic and innovative collaboration that was launched in 2020. As an official beauty partner of WNBA, the brand brings more Glossier to more WNBA atheletes and fans as they activated tentpole events and launched WNBA-themed content amplifying players' voice and stories. Glossier and the WNBA's relationship began four years ago as a celebration of the extension of Glossier's Body Hero line, with the campaign started in 2020 WNBA Bubble season, featuring WNBA legend Sue Bird among other players. Since then, Glossier has continued to spotlight a number of the league's diverse and selfexpressive atheletes in national promotions and campaigns.
Glossier has made some changes to its leadership team. They have unveiled a trio of senior leadership appointments to support the brand's next phase of growth. The millennial-pink brand has been undergoing operational restructuring since its founder Emily Weiss departed from the company in 2022. Chitra Balireddi has been appointed chief commercial officer, driving its global business accross ecommerce, retail and wholesale. She will lead the brand's ongoing omnichannel integration, customer experience and strategy, and overall business execution. While Marie Suter has been promoted to chief creative officer, she will focus on growing the Glossier brand, visual identity, products and experience. Last but not least, Kleona Mack, appointed as the chief marketing officer to oversee the brand's marketing, strategy, consumer insights and social media teams
_quotes
"We are incredibly thrilled to partner with the talented members of DOLLA for this exciting new campaign. Glossier is honored to collaborate with these inspiring young women who embody our brand values." -Emily Weiss, Founder and CEO of Glossier
"DOLLA's fanbase is the perfect match for Glossier's ethos of celebrating individuality. This collaboration will allow us to reach new audiences in Malaysia and beyond with our message of inclusive, empowered beauty." -Alex, Glossier Senior Marketing Manager "Glossier's commitment to empowering women and embracing natural beauty aligns perfectly with DOLLA's own mission. We are excited to showcase the transformative power of Glossier's products." -Angel, DOLLA Member “We can't wait for our fans to experience the magic that happens when DOLLA and Glossier come together." -Tabby, DOLLA member "Working with Glossier has been a dream come true. Their approach to makeup as a tool for self-love and confidence resonates deeply with us.” -Sabronzo, DOLLA member
_communication guidelines
_FAQs Are Glossier products cruelty-free? Answer:Yes, Glossier is a cruelty-free company. We do not test their products on animals and ensure that our suppliers adhere to the same standards. Where can I buy Glossier products? Answer:Glossier products are primarily sold through our official website. We also have a few flagship stores in select cities and occasionally pop-up shops in various locations.
Are Glossier products suitable for sensitive skin? Answer:Many Glossier products are formulated with gentle ingredients suitable for sensitive skin. However, it's always recommended to check the ingredient list and perform a patch test to ensure compatibility with your skin Does Glossier offer vegan products? Answer:Glossier offers several vegan products, but not all of their products are vegan. Customers can find a list of vegan products on their website or inquire with customer service for specific product details. How is Glossier committed to sustainability? Answer:Glossier is taking steps towards sustainability by reducing packaging waste, offering recycling programs for our products, and incorporating more sustainable materials in our packaging. We continue to explore ways to minimize our environmental impact. How can I contact Glossier customer service? Answer:Glossier customer service can be contacted via email [email protected]. We also provide support through their website's chat feature and have a comprehensive FAQ section that addresses common inquiries. Can I return Glossier products if I'm not satisfied? Answer:Yes, Glossier has a return policy that allows customers to return products within 30 days of purchase if they are not satisfied. This applies to both opened and unopened products.