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Published by manor.tal, 2021-04-12 02:38:26

HOF

HandOut110421ALL

WELCOME TO THE

FUN!HOUSE OF



WELCOME
NEW
HOFster!

We are super excited to have you join our playground!

We know that the first few weeks in HOF may be a little overwhelming,
but don't worry - we are here to help you navigate your way through
all the rules of the game as quickly as possible to ensure the softest
possible landing.

Let's begin by learning more about HOF and what awaits you here
with us. So, get ready for tons of FUN!

FUNHOW THE The OUR
BEGAN
Values PROFESSIONAL
>> Page 4 We Play By
>> Page 9 EXPERTISE
4
>> Page 14

HSOFI'Ts ES
>> Page 23

The first days at HOF are full of Learn the Game STARBecoming a
information & at certain moments
your head may get dizzy with all &FLY Player
the new information. >> Page 27
>> Page 33
Do not worry! Surrender to a
5
listening mode, and info will seep
in, eventually to be pulled out at
the right time and place.

// Chapter 01

FUNHOW THE It all began in 2011. Omri "Doki" Sheetrit
BEGAN and Guy Lahav, two childhood friends
from Tiberias, were just about to launch
an online app, that connects businesses
with their customers. But right before
the launch, they had another idea. A
way more fun idea, that could tap into
the great potential of the online gaming
world. They decided to change direction,
develop a Virtual Social Slot Machine
Game, and the rest is history.

Don't be too smart - the first days in HOF
are your time to look a little stupid and ask
as many questions as possible!

6

On September 17, 2011

The House of Fun App went live, and within 5 days the app had
attracted 100K Daily Active Users. The Game was off to an amazing
start. After the spectacular opening, HOF began to establish itself.
In 2011, the foundations were laid.
In 2012, the Israeli site was opened.
In 2013, a new site was opened in Vegas: a significant head-hunting
process was conducted, leading talents from the industry were
recruited and a team of professionals was built.
Finally, in 2014, HOF was acquired by Playtika, in a love story
that continues to this day…

7

FU NallWE'RE ABOUT

House of Fun is a Virtual Social Slot Machine Game, which is part of the
global gaming Social Casino Genre that has exploded in the last decade.

We are totally committed to creating an enjoyable entertainment experience
for our Players, one that never ceases to innovate and excite them.

Our (Ambitious) Vision:

Redefining Fun

HOF constantly strives to reinvent & redefine the FUN in Social Casino Apps.
What does this actually mean?
That we constantly strive to understand what makes our players happy,
and to create for them a truly entertaining and enjoyable experience that
adds fun & joy to their daily life routine.

8

Fun is the little difference between

BEING &
WELL-BEING

IMPORTANT it's not possible to win real money with our Social Casino app, this is
NOTE: Not online betting. It's all about Fun and enjoying a great time.

9

HAS NO F UN F UN F U F N F NU
LIMITS UNUU F U F N F UN F N
NF FNNFUNUFUNF
Except in here :) UUNU F U F NNU F UN
How many FUN you can find? FNF FNNUFUNUFN
F UN F UN F U F N F NU
UNUU F U F N F UN F N
NF FNNFUNUFUNF
UUNU F U F NNU F UN

ANSWER: we really don’t know - we count on you!

10

// Chapter 02

The

Values
We Play By

So how do we pursue the ambitious vision of redefining FUN
in the gaming world?
We believe that the path to realizing the vision goes through three
values that give HOF its unique DNA: Never stop learning,
Playing together as one studio, and be Fun-atics.
We invite you to learn about our three leading values, and how we
embrace them in our daily work routine.

11

12

NEVER Learning is more than a commitment for us, it's an integral
STOP part of our cultural DNA. We’re all about curiosity, openness,
striving for excellence and constant improvement, and
learning from every process and interaction.

We never stand still - we are always renewing, evolving,
reinventing ourselves, and we are committed to being one
step ahead of the market.

As passionate learners, we believe that learning
is not just a necessity in today's hyper-competitive
business world - it's also real fun.

OUR COMMITMENT

> To constantly acquire new tools and new skills.
> To know when to stop, look back, analyze, learn our lessons, and implement them.
> To share knowledge and insights and ensure that the information flows to everyone.
> To learn both from our failures and from our successes.

12

TOGETHER Talent wins games,
AS ONE STUDIO but teamwork wins championships

(Michael Jordan)

We believe that Collaboration lifts us both as individuals
and as a collective.
We cultivate the uniqueness of every individual, as well as
each team and group, while always considering the bigger

picture, and remembering that the success of the
studio precedes the success of the department,
and the individual.

OUR COMMITMENT

> To help each other solve problems, whether it is within our team or outside of it
> To share our feelings of appreciation and gratitude with our peers
> To work in mixed teams under the umbrella of the common mission
> To welcome every new team member with open arms
> To create a culture that encourages employees to offer help to members of other
teams and to maintain open communication between the various teams

13

WE ARE FUN is our passion as well as our expertise.
Our players' FUN is our guiding star.
-ATICS!
We believe that FUN is one of the best ways to
create significant, lasting impact.

OUR COMMITMENT

> To be attentive to the ever-changing FUN needs of our players.
> To see FUN as a science: study it, measure it, and boost it.
> To enjoy the journey, whether it leads to success, or learning/growing
> To embed FUN in everything we do.
> To strive for professionalism and excellence in every parameter, within the ultimate
goal that guides us: creating fun

14

It's important also to note, that as playtikans,
we embrace the values of hunger and speed
embodied in the Cheetah symbol, along with all
the values that contributed to its success:

Dare to Challenge

Run with the Pack

Cut to the Chase

Make it Count

WE KNOW WHO We believe that as long as we stick to our DNA
WE ARE AND – to never stop learning, and always work
WHAT MOTIVATES US. together and enjoy the journey – we'll be able
to continue to realize our vision and redefine
the fun experience - over and over again.

15

// Chapter 07

IT'S

To learn our language

40

A/B test A tool to test features by dividing the users to two groups: control and test. Test group will get the feature
and control won't get it. By comparing the two groups we can understand if the test (new feature) was
BA successful or not.
BI
Business Analysis. BA uses the BI framework and with statistical tools get new insights and support
BO bussiness decisions.
PRD
Roadmap Business Intelligence. A framework which enables business analysis on extended data models
CRM using various dynamic reports and dashboards. It is based on Analytics DB which is a consolidation
DAU of all Playtika’s data being loaded to a unified location where business logic is calculated in automatic
MAU scheduled processes.

Back Office. Internal system that used mainly by marketing and CRM to configure coupons, promotions,
payment pages etc.

Product Requirements Document. This document is written by product manager and describes new
feature and its requirements.

Product plan for the app's new features. Each quarter the roadmap is updated.

Costumer Relationship Management. Managing company’s interactions with the users. Responssible
to communicate sales, marketing and other messages.

Daily active users. The number of users which connected to the app in a day.

Monthly active users. The number of users which connected to the app in a month.

41

KPI Key Performance Indicator. KPI is a type of performance measurement. It evaluate the success of an
organization or of a particular activity. KPIs for example: DAU, ARPU, revenue…
ARPPU
Average revenue per paying users. ARPPU is what all paying users spent in average for a given
ARPU period.

FTD Average revenue per users. Average revenue generated per user in measurement period (e.g. monthly,
quarterly, yearly).
SAU
First Time depositors. The tricky part in the gaming industry is to make the players pay for the product.
CHURN FTD is one of our main KPI that we monitor closely with each feature and project. This indicator shows
RATE us how many players paid for the first time and from now on, we treat them differently – show them
PU different PO , different PP and so on.
REVENUE
SECOND DAY Spin active users. Internal use for the number of users which connected to the app in a day and spinned
RETENTION x times.

Rate of users who didn’t return to application out of DAU

Paying users. # of users that payed at least once in the game

The income generated from sale of coins or other SKUs in the app.

The amount of users that returned to the game 1 day after they installed the game

IT'S

to have

For more details please contact your local HR


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