WOHNKULTUR Sales Pack SS19

WILLIAM YEOWARD

SALES PACK
SPRING SUMMER 2019

WILLIAM YEOWARD

Team Yeoward!

Welcome to Spring/Summer 2019!

It seems unbelievable that yet another season has raced by and we all find
ourselves looking forward to Christmas and a brand new year ahead! Thank you
once again from all at William Yeoward for your hard work and commitment
to representing us in your market. We never take it for granted and it is always
important to say thank you!

Looking back at 2018...

Despite the many challenges out there in the market we are pleased to be able
to say that we have grown our business!

Over the last twelve months we have been very busy strengthening our operation
and strengthening our product offer. We have successfully moved warehouse and
implemented a new computer system. We have also added people to the team.
In January we introduced the Shoreville and then in June we officially launched
‘Concept Furniture’, which has been a real success. We have significantly
increased our Lighting offer and have continued to build our ranges of ‘collected
furniture’, rugs and cushions. Our photography and POS have gone from
strength to strength and we have invested in a greater range of sampling for our
customers as well as new Branding Tools.

All of this puts us in a strong position to attack the Spring/Summer 2019
Launch with great confidence and renewed vigour!

So what do we have in store for Spring/Summer 19?

We continue to build on the success of ‘Concept Furniture’ with The Heronsford,
a superb new group of sofas and modular pieces, as well as two extremely stylish
new chairs. ‘Collected Furniture’ sees the introduction of the Gigolette Ottoman
as well as a group of very stylish wall and dressing mirrors. Three marvellous
new rug designs and an exceptional range of new decorative cushions complete
the offer.

Once again we have a strong, clear and exciting message for the coming
season that builds on what we already have. Remember always that in essence
‘everything’ that we have is new to most customers most of the time!!

Good luck and good selling!

Chris

SPRING SUMMER 19

1. Sales & Marketing Strategy
2. Product News
8. Marketing
10. Road Kit
12. Get The Look
23. Pricelist

SPRING/SUMMER 2019
SALES AND MARKETING STRATEGY

The Spring Launch starts on Monday January 14th.

You will receive all your sampling early January so that you can start planning your launch and get
appointments made from the 14th.

Keeping it short and sweet - we are aiming for at least 15% growth in the last quarter of the financial year up
to end of March.

How? Please note that the below reflects what we are doing in the UK and may assist you in developing
strategies for your own markets. If you have any questions just ask.

OUR CUSTOMER BASE

- Yeoward Partners - we now have 16 Partners across the UK.

o Target is to reach 20 by June.

- Active Accounts - we have 800 active accounts currently.

o Target is to increase this to 900 by June

o Aim is to focus on growing all of our active accounts by 10-15%

- Sleeping Accounts - we have lots of them!

o Reawaken them!!

- Stockists - this is an area that still needs more focus.

o We should have 15-20 Lighting stockists across the UK.

o Remember that an account can be a stockist for a specific product category!

- New Accounts - An essential part of building sales is to continue building our customer base. We

should be opening 15-20 new accounts every month.

- ‘Top of the mind’ -This is relevant to ALL accounts, whether new or existing. Our number one goal is

to ensure that WY becomes the ‘go to’ brand for the majority of accounts. We want accounts to think

of us every day. We need to break ‘habits’ and turn customers away from our competition to WY.

KNOWLEDGE IS POWER

- I have said it before and will say it again! Know your product inside out. Know your pricing. Know your

customer. Know the competition. Knowledge = confidence = sales! Make this a personal mission please. Be

the best in the market! 1

PRODUCT NEWS!

‘CONCEPT’ FURNITURE

Introducing the Heronsford - Effortlessly smart, elegantly proportioned, with sleek angular lines and deep
buttoned back detailing, and extremely comfortable, the Heronsford is a superb addition to our range of
Concept Furniture. Designed as a group of sofas, modular units and a chair, this shape will add style to any
room. Perfectly suited to both urban and country spaces The Heronsford is a truly versatile model with comfort
at its core.
Also introducing Karmel and Newbay - Two superb new, stylish chairs designed to work beautifully alongside
the Heronsford or simply as stand-alone pieces to suit any room.
‘Concept’ Furniture’ now includes three sofa/modular groups and five unique chairs.
Important Information:
- Made in the UK
- Made by hand using ethically sourced and sustainable materials
- Near-zero-carbon-footprint factory
- Extremely comfortable and high quality
- Accessible Pricepoints
- Modern look and feel
- 8 Leg Colour Options
- Seat cushion options include Qualifill (Fibre); Foam Feather wrap and Feather & Down (where
applicable).
- Available upholstered in any of our 14 luxurious House Linens (already FR treated)
- COM with no surcharge
- Produced from order within 6-8 weeks.
- No Price increase
- Full trade margin for customers
- A new 20 Page ‘Concept’ brochure for SS19 - in stock from December 10th
- A huge and exciting opportunity for sales in 2019!

2

…Collected FURNITURE

Our sales of ...collected Furniture have grown
substantially in the last 12 months! For Spring we are
pleased to introduce ten new pieces to the range.

The Gigolette Ottoman replaces the Girda. This extremely
stylish oval ottoman provides the perfect centerpiece to
any room. The Gigolette is available in two smart finishes
- nickel and antique bronze. You will note in particular
that the Gigolette now has a new and very attractive price
tag! Please also note that the price includes upholstery
but NOT the fabric which will be COM.

Sandrine Mirrors - A series of three sophisticated and
versatile dressing mirrors, which we often hear are so
difficult for our customers to source. Look no further!!
Sandrine comes as a round tilt mirror, a rectangular
tilt mirror and a triple mirror, all with elegant fine
proportions. Available in a nickel finish and an antique
bronze finish.

Avalone Mirror - This substantially sized mirror will make
for a stunning feature on any wall. Large in scale, yet
finely proportioned, The Avalone mirror also comes in
either a nickel or antique bronze finish.

Sorbati Mirror - Given the success of the Keste mirror in
antique silver, we have decided to add an antique silver
version to our Sorbati range (medium size only at this
stage). As you can see in photography for this season the
new silver version is decidedly glamorous!

Important information:

- The range has once again been edited to remove
slower sellers and focus on the very best of

...collected so please study your brochure
and pricelist carefully.
- Fantastic NEW 52 page brochure, full of beautiful
inspirational imagery and a useful glossary of
the range at the back, will be available from stock
from December 10th.
- Collected Sampling Kit available for customers.
- No price increase
- Full trade margin for customers.
- Fully stocked.
- New pieces in stock from end January onwards

3

RUGS

Rug sales are going from strength to strength! As a result we are pleased to be introducing new rug designs
once again for Spring/Summer 19. Three exceptional and luxurious new designs are being added to the
range.
Fontanetta Silver is an exquisite hand-knotted design in cool but rich neutral tones. This free-form pattern
has an organic feel and shimmers with movement. Fontanetta is at once timeless yet modern and exudes an
understated air of glamour and elegance.
Stromboli Desert - the name alone conjurs up an image of the rich hues and shades of the desert as the sun
starts to sink in the sky. Vibrantly coloured and hand tufted in pure luxurious wool with a deep tactile pile to
sink ones toes into!
Katsuku Desert - Shades of undulating colour criss-cross this beautiful rug design to form a softly geometric
grid. Hand-tufted in lustrous viscose that sits atop a neutral looped pure wool ground. Smart, modern and with
a harmonious balance of neutral and brighter colour.
Important information:
- 18 great rug designs in our collection!
- Edited for Spring 19 - Carlotta Clementine, Riviere Biscuit and Lucia Stormcloud. Please remember to
remove sampling as you visit your customers.
- All are available from stock in three sizes.
- All rugs can be produced in bespoke sizes too and will be quoted upon individually.
- No Price increase on existing rugs.
- Stock of new rugs from end January.
- Stock of rug samples for all NEW will be available from mid January for sale to customers. All Carry
Forward rug samples remain in stock and available to customers.
- Full trade margin for customers.
- A brand NEW 40 page Rug brochure will be available from stock from December 10th.

4

WILLIAM YEOWARD AND ACE CARPET CLEANERS - A BRAND NEW
PARTNERSHIP!

Customers often ask how rugs can be cared for and whether or not they can be treated to protect them. We
are very pleased to advise that we have found the perfect solution!

We will be partnering with Ace Carpet Cleaners.

Who are Ace Carpet Cleaners?

They are the market leaders in protective coatings. They use advanced nanotechnology to protect carpets and
rugs, as well as curtains and upholstery.

How does it work?

They have developed a treatment called ‘Aquadefence’, an eco-friendly, non-toxic formula that creates an easy
clean protective coating. This coating prevents damage from everyday spills and stains. An invisible barrier
effectively repels liquids, mud, dirt and prevents alcohol, oil and water stains. This treatment is suitable for all
types of cut, loop and woven natural and synthetic rugs.

Key Benefits:

- Water and oil resistant. Repels most household liquids such as tea, coffee, wine, mud etc.
- Eco-friendly, non-toxic, non-flammable. Uses a fluorine-free water based formula.
- Odourless and non-aerosol. Can be applied indoors.
- UV resistant - reduces effects of fading.
- Completely child and pet safe during and after application. No harmful chemicals whatsoever.
- Invisible coating - no change at all to the look, feel or breathability of the rug.
- Extremely durable and longlasting - ACE provides a 12 month guarantee when applied and maintained
by ACE Carpet Cleaners.

Care Instructions

Once a rug has been treated with Aquadefence it must be kept free from everyday dirt and grime by being
vacuumed regularly. If a spill does happen, it must be dealt with immediately by gently blotting the spill using
white kitchen towel or a white terry towel.

Logistics, Price and Leadtime

If you have a customer who asks if treatment is possible then you can advise them that it is. Please simply
forward the information to Customer Services who will then quote accordingly and advise what the leadtime
will be.

Our trade price per square meter for ‘Aquadefence’ treatment will be 27 euros. There will also be a delivery
charge to ACE and a delivery charge on to the customer.

The leadtime for the treatment is 5-7 days on average.

Additional services

ACE can also clean rugs as well as repair rugs. We will not get involved in either of these services but we will

pass on contact information to any of our customers requiring these services so that they can connect directly

with ACE. 5

CUSHIONS

For Spring 19 we are pleased to be launching 16 great new cushions. Our exceptional range now numbers
80 in total! New for Spring we have Alexi, a suzani inspired design literally covered in rich embroidery, Man-
drino, with a combination of printed pattern and exquisite embroidered detail, and Floretta, a fabulous print
and embroidered pattern with beautiful trim detailing in four fabulous colourways. Jandai and Elsa are our new
60x60cm cushions, both printed with embroidery detailing, while Elfin adds a woven dimension with ribbons
of bright embroidered colour for contrast. Last but not least and in typically whimsical Yeoward style we have
added Lambeth Walk and Circus Day - two vintage inspired designs depicted in detailed embroidery and with
a stripe and spot border.
Important information:
- 16 new cushions and 64 carry forward designs.
- Total range = 80
- All NEW cushions will be in stock from mid-late January.
- No price increase on existing cushions.
- Cushions always supplied with pad.
- Full trade margin for customers.
- Brand NEW 36 page Cushions, Lighting and Mirrors Brochure in stock and available from Dec 10th.

6

BENCH MADE UPHOLSTERY and BESPOKE FURNITURE

No NEW introductions this season but there are some exciting new ideas in development - so watch this
space! Both categories form an integral part of our business so time MUST always be spent on both product
ranges on every visit as both form an essential part of our message this Spring.

LIGHTING

Autumn 18 was a significant launch with lots of new lighting, both crystal and ceramic, as well as a range of
stocked lampshades in silks and linens. So NO NEW for Spring 19 but some exciting new developments just
around the corner. These will be revealed in June! We are fast becoming a destination for lighting but there is
still a lot of work to be done and this Spring we need to cement these foundations. Remember the following
important information:
- A significantly expanded range - WY is NOW a destination for Lighting!
- The Cara floor lamp is the only discontinuation for Spring.
- All of our ceramic and crystal are proudly Made in England.
- All can be wired for any market.
- All fully stocked for fast delivery.
- Excellent and very competitive new price points for all ceramic lamps as well as the new crystal lamps.
- Three styles of lampshade available in 4 shades of silk and 4shades of linen. Fully stocked.

7

MARKETING ACTIVITIES

PRICELIST

We are aiming to have a new Spring 19 pricelist ready before Christmas. This will be valid from January 1st
2019. This will be emailed to you shortly. We will also provide you with a link to a digital version.

COMMUNICATION - again the following activity relates to the UK. We
can discuss what needs to be done for your markets in the new year.

SS19 LAUNCH - We will be emailing all trade customers early January to announce the Spring 19 launch.
This will include their NEW S19 Pricelist and digital versions of all NEW brochures.

WILLIAM YEOWARD PARTNERS - Just like last season and as soon as the new brochures and pricelists are
in we will be sending a personalised letter including hard copies of the brochures and pricelists to all of our
Partners. This way they are the very first to get information. Reps should follow this up to ensure it has been
received and so that these customers are ‘aware’ that they are VIP accounts.

B2B - Once the Launch email has been sent (as above) we will continue to email trade customers at least
once or twice a month with news on categories/stories/brand themes.

B2C - We will go on sale on December 26th in-store and online. We have not fully finalized date but it is
likely that we will come out of sale at the end of the third week of January. Emails will go to all customers
the morning of the 26th. SS19 will be installed in-store towards the end of January and we will then email all
B2C customers to ‘announce the launch of Spring 19 in store’ as well as on-line. All NEW product will be on
line as soon as we come out of sale and a B2C email will be sent to announce this. We will then continue to
email once a week on relevant stories/themes/promotions etc.

SOCIAL MEDIA - Our email strategy will continue to be supported by posts on all social platforms.

WEBSITE - We will be changing our website over to show new imagery by mid January. We will upload all new
product for this date too except in the online store where new product will appear from late January once we
have come out of Sale.

SPRING 19 CALENDAR DATES

William Yeoward Spring/Summer 19 Launch commences January 14th!

‘London Design Week’ at Chelsea Harbour runs from Sunday the 10th to Friday 15th of March. We will
obviously be open for business during these dates and the showroom will of course be looking stunning for
our trade customers.

William Yeoward ‘Mother of all Sales’ will be from Tuesday 5th to Thursday 7th of March and it will be all
hands on deck! We will be setting up the Sale on Monday 4th and breaking down on Friday 8th.

8

TRADE OFFERS

Keeping it short and sweet...

WILLIAM YEOWARD PARTNERS - We have 16 and want 20+ by June.

WY will support them as follows:

- Up to 25% discount on collected for display (once a season)
- Up to 25% discount on a rug for display
- 50% discount on additional rug samples. These can be FOC if a customer takes two rugs for display.
- Max 10% on an initial cushion order if they order more than 12 cushions.
- Up to 25% discount on an initial lighting order.
- 50% discount on a set of mini strata votives or FOC if a customer takes 2 or more lamps.
- 10-15% on benchmade upholstery for display.
- Up to 30% on Concept Furniture for display.
- We will liaise with the relevant DG rep to get them a good deal on fabric and wallpaper for display.
- They will receive a fixed 5% discount on all orders - to be reviewed in January 2020.

WILLIAM YEOWARD STOCKISTS - we have very few and want a lot more!

These are accounts, generally retailers, wishing to display/stock specific product categories but who are
not able/willing to become a Partner i.e Lighting specialists or accounts who only want to carry rugs and
cushions.

WY will support them as follows:

Rugs Max 25% display discount on rugs for display.
o 50% on rug samples or FOC if they take at least 2 rugs.
o 5% discount on subsequent rug orders.
o

Cushions
o 10% on an initial order of at least 12 cushions (once a season). This is designed to encourage a
larger selection at the start of the season.
o 5% on subsequent cushion orders.

Lighting
o 25% on lighting for display.
o 5% discount on subsequent lighting orders.

Collected
o Max 20% discount for display pieces at the start of the season
o 5% discount for subsequent orders of collected.

NB - The stockist deal should only be used to encourage greater volume of sales. Most accounts should simply
be buying product at full price and you should be using the above only when needed.

9

AW18 ROAD KIT & SAMPLING FOR TRADE CUSTOMERS

CONCEPT FURNITURE

- Account managers/Agents/Distributors - You already have wood samples and a Fabric ring with
samples of all 14 new plain linens.
- Customers - Fabric Sample Ring is available for sale to customers. Price is £25. But of course this can
be given free to Partners or to customers who invest in display pieces. We want these out in the market but
they need to be well placed as this is a significant cost. They can of course be given FOC or discounted to
other good customers but where possible we should be selling these. IN STOCK.
- Office/Showroom - can send out wood samples on loan upon request. We also have stock of cuttings
of the new plains linens, which can be sent out to customers on request. IN STOCK

...Collected furniture

- Account managers/Agents/Distributors - You will receive a sample the new nickel and antique bronze
finshes that relate to the new ottomans and mirrors. You will receive these late January. You should retain all
existing sampling.
- Customers - No new samples to add to the sets in bags for our customers. Remember that we have
created a sample kit for customers to buy. Samples of the 16 most important finishes will be available in a
smart drawstring bag made out of a WY fabric. This is a very expensive tool so please ensure that it is placed
with customers where we can really develop sales. Price is £50 and where possible we should sell this tool. Of
course it will be free for partners and for very best customers as well as those who invest in display pieces. IN
STOCK.
- Office Showroom - we also have a small stock of ALL finishes that can be sent out on loan upon
request. This includes the new nickel and antique bronze finishes from late Jan.

BENCH MADE UPHOLSTERY

- Account managers/Agents/Distributors - No new sampling. Please retain all existing sampling.
- Office/Showroom - we have stock of wood finishes that can be sent out on loan upon request.

BESPOKE FURNITURE

- Account managers/Agents/Distributors - No new sampling and you should retain all existing sampling
(wood samples).
- Office/Showroom - we have stock of wood finishes that can be sent out on loan upon request.

LIGHTING

- Account managers/Agents/Distributors - Please retain your Strata globe samples.
- Customers - a full set of Strata globe samples can be ordered for your customers. These are not
stocked but are made to order. Price is £120 for the set.
- Office/Showroom - we have stock of small crystal ‘beads’ in all colours. These are available to be sent
out to customers upon request. IN STOCK.

10

RUGS

- Account managers/Agents/Distributors - You will receive rug samples of all new rug designs - Stomboli
Desert, Katsuku Desert and Fontanetta Silver. The samples will all be 30x60cm, same as your existing ones.
Please remove and dispose of the following samples - Carlotta Clementine, Lucia Stormcloud and Riviere
Biscuit.
- Customers - Stock is available of all NEW and all Carryforward Rug Samples. These should be sold
for £15 each in the first instance but can be discounted if a customer is investing in a rug or two for display.
Partners who have invested in current Rug Sampling can be given the new Rug samples FOC. Partners who
have not yet invested in Rug sampling should invest in the full set with a 50% discount. IN STOCK FROM
END JAN. Please remove discontinued rug samples from your accounts.

CUSHIONS

Account managers/Agents - You will receive samples of Lambeth Walk, Circus Day, Floretta Rouge, Floretta
Citrine, Alexi Rouge, Alexi Peacock, Mandrino Rouge, Mandrino Citrine, Elfin Indigo, Elfin Rouge, Elsa Indigo,
Elsa Slate and Jandai Rouge.

Please remove the following from your Kit as they are being discontinued: Zanie Midnight, Rosita Greige,
Zanie Celery, Plymton Terracotta, Zanie Mocha, These should be returned to Louise at the office.

AW18 ROAD KIT COLOUR STORIES

The brochures and ‘Blue & White And Other Stories’ are full of inspiration of how to create the William
Yeoward look, and please ensure you use these as sources every time you see a customer.

To further help you tell these stories with your road kit, we have grouped your sampling into 5 colour stories:
Blue&Red, Peacock, Indigo, Grey & Green, Desert and Rouge.

Visuals of the groups are over-leaf, and will hopefully make it much easier for you to prepare your road kit and
ensure it looks its best!

TALKING ABOUT ...collected

Collected Furniture is our single biggest category of sales. It is therefore super important that our customers
understand what can be achieved in terms of look.

...collected is many things. Some pieces are clearly more traditional, others are classic with a modern
twist. Some styles are perfect for an urban environment while others work wonderfully in a country house.
These messages must be made clear to our customers on every visit. To this end, and following on from the
road kit colour stories, we have grouped key designs in a visual format for you. These visual themes are NOT
the only way to translate our ...collected furniture range but they do form a useful starting point.

11

RED & BLUE

Red and Blue has always been a classic and much loved William Yeoward combination.

FLORETTA PAISLEY ROUGE ALEXI ROUGE MANDRINO ROUGE ELSA INDIGO

STRACHEN TERRACOTTA LAMBETH WALK CIRCUS DAY ELFIN INDIGO

RHOSCOLYN COBALT FLAVIA BLUES MARIAH INDIGO

12 MIDNIGHT STEEL BLUE AURORA

DESERT

Blood orange, ochre, terracotta and russet combine to create a vibrant and dynamic group of utterly irresistible products in warm, rich colours. William has
always been fascinated by the use of colour and here is the proof.

FLORETTA PAISLEY SPICE FRIDA TOBACCO TRIANO TERRACOTTA

PADDY BLOOD ORANGE CASABLANCA SPICE MARKET ARITHA ORANGE TREE

STROMBOLI DESERT DRAXTON RUSSET KATSUKU DESERT

AURORA MOSS AMBER 13

GREY & GREEN

Neutrals and naturals are a key part of any offer. The trick is to make them sophisticated and interesting by adding flashes of well thought out colour, which is
exactly what we do at William Yeoward.

ARITHA SLATES FLORETTA PAISLEY CITRINE NIKITA SLATES

ELSA SLATE TRIANO SLATE MANDRINO CITRINE ARITHA FOREST

FONTANETTA SILVER AMITTA SLATE RHOSCOLYN CLOUD

14 CLEAR MOSS SLATE

INDIGO

Deep, rich and alluring, Indigo blues in their many shades have always been intrinsically linked to the Yeoward ethos and aesthetic - a vital part of our story.

BERIKA DENIM PADDY FRENCH NAVY BIRDIE DENIM
DELFINA DENIM NIKITA MIDNIGHT DELFINA DENIM

FLAVIA BLUES MARIAH INDIGO PEBBLE WOAD

MIDNIGHT STEEL BLUE SLATE 15

PEACOCK

Shades of blue in all their hues have always been the lifeblood of the William Yeoward Brand. Peacock with its flashes of turquoise is a more recent favourite!

SUREKHA MARINE ALEXI PEACOCK PLYMTON OCEAN RIKKI INDIGO

NIKITA OCEAN ELFIN PEACOCK ARITHA OCEANA

RAGGS DENIM THE BIG BLUE DRAXON INDIGO

16 STEEL BLUE TURQUOISE CLEAR

ROUGE

Chocolate, mocha and shades of red from poppy to raspberry blend harmoniously. This sophisticated group of colours offer a look and feel that is timeless yet
modern and certainly very stylish!

ELFIN ROUGE DELFINA BRICK NIKITA FUCHSIA

PADDY POPPY RONNIE ROUGE ARITHA ROSES FRIDA RASPBERRY

AMITTA CLOUD RHOSCOLYN BISCUIT TEIDI RUBY

SAGE AURORA GOLD RUBY 17

SCANDINAVIAN COOL

Many of our pieces are finished in paler woods. Washed Acacia and Cloudy Oak are particularly popular and have an almost Scandinavian feel to them. These
finishes are particularly beautiful and lend a ‘lightness’ to some of the most substantial pieces in our collection. These shapes can be used to suit any space,

whether in a city apartment or a country house.

WYY04142X Broby Dining Table WYY0264X Tom Carver Chair WYY04254X Bywater Console Table WYY04252X Bywater Side Table
Cloudy Oak Venetian White Oak Washed Acacia with Cupboard
60 x 60 x 98cm 155 x 56 x 80cm Washed Acacia
285 x 110 x 76cm 71 x 51 x 67cm

WYY04230X Ferdinand Buffet WYY04249X Barrique Mirror WYY04110X Bickerton Commode WYY04260X Tormarton End Table
Cloudy Oak Washed Acacia Washed Acacia Washed Acacia
102 x 9 x 102cm 127 x 50 x 89cm 84 x 45 x 73cm
185 x 50 x 87cm

WYY04235X Abottsworth Mirror WYY04256X Bellefontaine Table WYY04167X Belleville Buffet WYY04247X Lucillo Carver Armchair
Washed Acacia Venetian White Oak Washed Acacia Washed Acacia
183 x 61 x 89cm 184 x 56 x 87cm 54 x 60 x 96cm
57 x 3 x 120.5cm

18

URBAN STYLE

‘Greyed Oak’ is a truly versatile finish. Teamed with bronze and antique silver, for instance, our ‘collected’ pieces become more urban in their look, feel and
application. Shapes in this group are more contemporary an the result is both sophisticated and relaxed at the same time.

WYY00644X Gigolete Ottoman WYY04155X Hewlett Buffet With Bronze WYY04258X Napoli Mirror WYY04255X Hopetown Dressing Desk
Nickel Greyed Oak Steel Light Grey Wenge
140 x 66 x 76cm
(frame only) 183 x 56 x 81cm 91 x 4 x 137cm
148cm x 81cm x 41cm

WYY00652X Sorbati Medium Mirror WYY04036X Allerdale Console Table WYY04240X Clifton Chest of Drawers WYY04038X Longwood Table
Antique Silver Greyed Oak Light Grey Wenge Greyed Oak
79 x 5 x 79cm 127 x 51 x 75cm
123 x 41 x 85cm 120 x 120 x 76cm

WYY04156X Hewlett Glazed Cabinet With Bronze WYY04229X Sorbati Large Mirror WYY04250X Karinta Console Table WYY04082X Keswick Coffee Table
Greyed Oak Bronze White Oyster Antique Bronze

93 x 56 x 78cm 122 x 8 x 122cm 140 x 43 x 85cm 152 x 102 x 46cm

19

MID-CENTURY MODERN

Mid century modern is a style that has dominated design since the 1950s and is characterised by its simple marriage of clean lines and gentle curves. The
versatility of our range of ‘collected Furniture’ is further demonstrated by the inclusion of many statement pieces that nod to the ongoing and seemingly timeless

trend for mid century style.

WYY04175X Kenosha Chest of Drawers WYY0627X Matthew Mirror WYY0628X Matthew Mirror WYY04226X Sorbati Small Mirror WYY04229X Sorbati Large Mirror
Dark Santos Antique Bronze Antique Silver Rouge Bronze
92 x 7 x 172cm
127 x 50 x 82cm 92 x 7 x 172cm 56 x 4 x 56cm 122 x 8 x 122cm

WYY04165X Gennesso Side Table WYY04234X Keste Round Mirror WYY04232X Keste Rectangular WYY0624X Marcia Cocktail Table WYY0626X Ida Cocktail Table
Greyed Oak Bronze Mirror Antique Silver Bronze Bronze
90 x 5.5 x 107cm
76 x 42 x 65cm 90 x 5.5 x 90cm 34 x 34 x 60cm 38 x 38 x 61cm

20

MODERN CLASSIC

Our Greyed Oak finish has proven to be a bestseller! Our pieces of ‘collected’ Furniture in greyed oak have a modern yet timeless feel. Versatile, smart and
completely on trend with the ‘grey movement’ of recent years. Greyed Oak works beautifully in a ‘country style’ environment providing a more contemporary twist

on classic shapes.

WYY04124X Toby's Sofa WYY04261X Hawford Extending Dining Table
Greyed Oak Greyed Oak

206 x 65 x 90cm 253-355 x 110 x 76cm
*image shows table extended

WYY04035X Overbury Breakfast Table WYY04178X Lewellen Side Chair WYY04173X Arles Desk WYY04033X Yarne Table
Greyed Oak Greyed Oak Greyed Oak Greyed Oak

137 x 137 x 75cm 55 x 56 x 94cm 155 x 79 x 99cm 75 x 50 x 70cm

WYY04046X Godwyn Console Table WYY04126X Moxby Table WYY04262X Biddulph Coffee Table WYY04003X Bodiam Side Chair
Greyed Oak Greyed Oak Greyed Oak Greyed Oak

161 x 65 x 76cm 76 x 76 x 73cm 143 x 77 x 46cm 55 x 58 x 95cm

21

TRADITIONAL CHARM

Darker woods will always have their place in our collection. These pieces exude warmth and luxury in a way that may be deemed more traditional. Classic shapes
in classic finishes will always be popular and ensure that our range has real breadth.

WYY04224X Toby's Sofa WYY04070X Dalkeith Table WYY04112X Chester Buffet
Washed Oak Washed Oak Vintage Oak

206 x 65 x 90cm 91 x 91 x 82cm 184 x 56 x 86cm

WYY04187X Rosston Table WYY04069X Armadale Console Table WYY04027X Tormarton End Table WYY04188X The Drancy Table
Grey Fruitwood Washed Oak Grey Fruitwood Grey Fruitwood
81 x 56 x 66cm 84 x 45 x 73cm 84 x 46 x 72cm
127 x 46 x 81cm

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