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Published by WILLIAM YEOWARD, 2017-06-12 11:09:50

William Yeoward Rugs AW17

William Yeoward Rugs AW17

WILLIAM
YEOWARD

RUGS

AUTUMN WINTER 2017



WILLIAM
YEOWARD

RUGS

“Can you imagine what a whole lot of
difference that rug made.

At William Yeoward we honestly can! Our
rugs are now in their second full season and
the reaction to the designs we are proud to
show in this collection are, as far as we are

concerned, spot right.
A rug makes a frame on which to decorate; a
platform in which to work the magic of a well

ordered room.

We hope you will agree.”

Carlotta Brick

WYR027 160x260cm, WYR028 200x300cm, WYR029 250x350cm

The design of Carlotta has been adapted from the lacework on a vintage child's bonnet.
A form and pattern that is easy and pleases the eye from every side.





Carlotta Clementine

WYR030 160x260cm, WYR031 200x300cm, WYR032 250x350cm

The design of Carlotta has been adapted from the lacework on a vintage child's bonnet.
A form and pattern that is easy and pleases the eye from every side.

Rhoscolyn Cloud

WYR033 160x260cm, WYR034 200x300cm, WYR035 250x350cm

Cloudy skies on the North Wales sands brought us naturally to the decision to add Rhoscolyn in cloud on cloud
hues.



Raggs Denim

WYR011 160x260cm, WYR012 200x300cm, WYR001 250x350cm

In the second World War of 1939-1945 every scrap of everything was made into something. Waste was, and still is,
sinful. Raggs is the most exquisite example of what can be done with nothing!



Ronalsay Sky

WYR036 160x230cm, WYR037 200x290cm, WYR038 240x340cm

The almost armorial composition of Ronalsay gives the design a form and formality which is definitely pleasing. "It's
trad with a twist!"



Pebbles
WYR025 160x260cm, Y5010 200x300cm, WYR026 250x350cm

Pebbles can of course be only that! The seaside in summertime, the reflection of the blue sky bounces off the
supporting sand and the pebbles have an infinitive pattern that neither begins or ends which is why the rug works so

very well in a decorative environment.



Rhoscolyn Cobalt

WYR013 160x260cm, Y5000A 200x300cm, WYR014 250x350cm

Rhoscolyn came from the rigid sands of the North Wales coastline, both natural and sea blue give both colours
obvious relevance.



Rhoscolyn Biscuit

WYR015 160x260cm, Y5000B 200x300cm, WYR016 250x350cm

Rhoscolyn came from the rigid sands of the North Wales coastline, both natural and biscuit give both colours
obvious relevance.





Venezia Slate Biscuit
WYR023 160x260cm, Y5007B 200x300cm, WYR024 250x350cm

The streets of Venice have been there so long and are so worn that centries of foot prints have left the once regular
tiles finding their own shapes jostled cheek by jowl; packed tight into narrow alleys and passages of now natural

beauty.

Draxton Russet
WYR019 160x260cm, Y5002A 200x300cm, WYR020 250x350cm

As a child, like most children, we used to line stones up on the beach during our summer holidays and I suppose
Draxton is a grown up version of this childhood pastime. Dashes of colour and punctuations of black makes Draxton

both decorative and strong.





Teidi Ruby

WYR005 160x260cm, WYR007 200x300cm, WYR006 250x350cm

When volcanos are erupting forcing their foul breath and weird debris onto the surrounding landscapes there comes
shapes and patterns so organic that man could not believe. In an odd way the more difficult the task to recreate, the
more one needs to illustrate these phenomena; Teidi is just that. Shapes and sparks, circles and teardrops of colour

covering a background of colour.

Rivière Biscuit
WYR002 160x260cm, Y5003B 200x300cm, WYR003 250x350cm

Riviere, so organic and yet simple looks so terrific used in a modern way. Although the elements of squiggles and
spots are so traditional the rug itself looks edgy and fun. Again, biscuit and natural are the perfect backgrounds to

so many palettes.



Rivière Marine
WYR021 160x260cm, Y5003A 200x300cm, WYR022 250x350cm

Riviere, so organic and yet simple looks so terrific used in a modern way. Although the elements of squiggles and
spots are so traditional the rug itself looks edgy and fun. Again, sky and natural are the perfect backgrounds to so

many palettes.



Amitta Cloud

WYR017 160x260cm, Y5001A 200x300cm, WYR018 250x350cm

Amitta was inspired by a sketch I made of frogs spawn in the early summer drifting on a simple pond. The ease with
which this rugs slides into both neutral and colourful schemes will ensure its decorative success.



Teidi Woad

WYR008 160x260cm, WYR009 200x300cm, WYR010 250x350cm

When volcanos are erupting forcing their foul breath and weird debris onto the surrounding landscapes there comes
shapes and patterns so organic that man could not believe. In an odd way the more difficult the task to recreate, the
more one needs to illustrate these phenomena; Teidi is just that. Shapes and sparks, circles and teardrops of colour

covering a background of colour.



DRAXTON RUSSET CARLOTTA CLEMENTINE RHOSCOLYN BISCUIT
WYR019 160x260cm, Y5002A 200x300cm, WYR030 160x260cm, WYR031 200x300cm, WYR015 160x260cm, Y5000B 200x300cm,

WYR020 250x350cm WYR032 250x350cm WYR016 250x350cm
Hand tufted 50% wool 50% viscose Hand tufted 70% wool, 30% viscose Hand tufted 75% viscose, 25% wool

CARLOTTA BRICK AMITTA CLOUD TEIDI RUBY
WYR027 160x260cm, WYR028 200x300cm, WYR017 160x260cm, Y5001A 200x300cm, WYR005 160x260cm, WYR007 200x300cm,

WYR029 250x350cm WYR018 250x350cm WYR006 250x350cm
Hand tufted 70% wool, 30% viscose Hand tufted 80% viscose, 20% wool Hand tufted 60% wool 40% viscose

RONALSAY SKY RIVIÈRE BISCUIT RIVIÈRE MARINE
WYR036 160x230cm, WYR037 200x290cm, WYR002 160x260cm, Y5003B 200x300cm, WYR021 160x260cm, Y5003A 200x300cm,

WYR038 240x340cm WYR003 250x350cm WYR022 250x350cm
Pile: 100% Viscose, Wool: 92% Wool 8% PA Hand tufted 50% wool 50% viscose Hand tufted 50% wool 50% viscose

RHOSCOLYN COBALT RHOSCOLYN CLOUD RAGGS DENIM
WYR013 160x260cm, Y5000A 200x300cm, WYR033 160x260cm, WYR034 200x300cm, WYR011 160x260cm, WYR012 200x300cm,

WYR014 250x350cm WYR035 250x350cm WYR001 250x350cm
Hand tufted 75% viscose, 25% wool Hand tufted 75% viscose, 25% wool Hand tufted 100% cotton

TEIDI WOAD VENEZIA SLATE PEBBLE WOAD
WYR008 160x260cm, WYR009 200x300cm, WYR023 160x260cm, Y5007B 200x300cm, WYR025 160x260cm, Y5010 200x300cm,

WYR010 250x350cm WYR024 250x350cm WYR026 250x350cm
Hand tufted 60% wool 40% viscose Hand tufted 85% wool 15% viscose Hand tufted 60% viscose, 40% wool

WILLIAM YEOWARD

270 KINGS ROAD CHELSEA LONDON SW3 5AW
CALL: +44 (0) 20 7349 7828 EMAIL: [email protected]

WILLIAMYEOWARD.COM

©WILLIAM YEOWARD is a registered trademark of William Yeoward Ltd. ©WILLIAM YEOWARD 2017


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