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Published by WILLIAM YEOWARD, 2017-01-23 08:27:05

William Yeoward Rugs S17

William Yeoward Rugs S17

WILLIAM

YEROuWgARsD

Spring Fair

Spring Fair was developed by me photographing blossom on my back under a great bower of blooms. The colours of spring
blossom are so transient that my desire to record them in my work became essential. Y5008 3m x 4m

WILLIAM

RugsYEOWARD

“Nothing is new save the eye that sees it”
‘A phrase I dreamt up to examine old ideas,
documents and historical elements in a new
light. The relevance of the past can never be

overlooked whatever form this may take.
Reviewing this disparate group of sumptuous

rugs I realise they are only really bound
together with my passion for the elements

that I have drawn upon.’

Pebbles

Cover photo: Pebbles can of course be only that! The seaside in summertime, the reflection of the blue sky bounces off the
supporting sand and the pebbles have an infinitive pattern that neither begins or ends which is why this rug works so very

well in a decorative environment. Y5010 2m x 3m

Rhoscolyn Cobalt

Rhoscolyn came from the rigid sands of the North Wales coastline, both natural and sea blue gave both
colours obvious relevance. Y5000 2m x 3m



Rhoscolyn Biscuit

Rhoscolyn came from the rigid sands of the North Wales coastline, both natural and biscuit gave both
colours obvious relevance. Y5000 2m x 3m





Venezia Slate

The streets of Venice have been there so long and are so worn that centuries of foot prints have left the once regular
tiles finding their own shapes jostled cheek by jowl: packed tight into narrow alleys and passages of now natural beauty.

Venezia in blue is the reflection of this slate that is the street beyond. Y5007 2m x 3m

Draxon Russet

As a child, like most children, we used to line stones up on the beach during our summer holidays and I suppose Draxon is
a grown up version of this childhood pastime. Dashes of colour and punctuations of black makes Draxon both decorative

and strong. Y5002 2m x 3m.





Teidi Ruby

When volcanos are erupting forcing their foul breath and weird debris onto the surrounding landscape there come shapes
and patterns so organic that man could not believe. In an odd way the more difficult the task to recreate, the more one

needs to illustrate these phenomena; Teidi is just that. Shapes and sparks, circles and teardrops of colour covering a
background of colour. Y5008 3m x 4m.

Rivière Biscuit

Rivière, organic and yet simple looks so terrific used in a modern way! Although the elements of squiggles and spots
are so traditional the rug itself looks edgy and fun. Again, biscuit and natural are the perfect backgrounds
to so many palettes. Y5003 2m x 3m



Venezia Woad

The streets of Venice have been there so long and are so worn that centuries of foot prints have left the once regular
tiles finding their own shapes jostled cheek by jowl: packed tight into narrow alleys and passages of now natural
beauty. Venezia in blue is the reflection of this blue above the street beyond. Y5007 2m x 3m.



Penrith Navy

Penrith, stark and striped and full of vitality has been adapted from a screen found in old Montmartre. The screen
was covered in textural ribbons of different widths, one laid carefully over another in graduating colour has given

Penrith the strength I so desired. Y5004 2m x 3m.



Brix Cobalt

Brix is a fun contemporary design that I just loved on sight. The correct shapes play brilliantly off the broken
background and the geometry being not perfect, to me, adds to the charm. Y5005 2m x 3m.



Rivière Marine

Rivière, organic and yet simple, looks terrific used in a modern way! Although the elements of squiggles and spots are
so traditional the rug itself looks edgy and fun. Again, sky and natural are the perfect backgrounds to so
many palettes. Y5003 2m x 3m.



Amitta Cloud

Amitta was inspired by a sketch I made of frogs spawn in the early summer drifting on a simple pond. The ease with
which this rug slides into both neutral and colourful schemes will ensure its decorative success. Y5001 2m x 3m.



Starlight Sky

One can’t help but imagine huge stars at night scattered across a midnight blue sky twinkling like frost on a cold
bright January morn. Somehow stars are at their best looked at from bed when warm and cosy or in the summertime

stretched out on a palm fringed tropical oasis gazing hopefully into never. Y5009 2m x 3m.



Teidi Woad

When volcanos are erupting forcing their foul breath and weird debris onto the surrounding landscape there come shapes
and patterns so organic that man could not believe. In an odd way the more difficult the task to recreate, the more one

needs to illustrate these phenomena; Teidi is just that. Shapes and sparks, circles and teardrops of colour covering a
background of colour. Y5006 3m x 4m.



Diamond Denim

Diamonds of light and colour come through the panes of ancient glass in a leaded paned window. The hues and shadows
cast weird patterns on the edge of one’s mind; our Diamond rug is of course just that. Y5011 2m x 3m

Y5010 Pebbles - Colour Woad Y5003 Rivière - Colour Marine
2x3m Hand tufted 60% viscose 40% wool 2x3m Hand tufted 50% wool 50% viscose

Pile 3.2kg sqm Pile 4kg sqm

Y5007 Venezia - Colour Slate Y5006 Teidi - Colour Woad
2x3m Hand tufted 85% wool 15% viscose 3x4m Hand tufted 60% wool 40% viscose

Pile 4kg sqm Pile 4kg sqm

Y5004 Penrith - Colour Navy Y5000 Rhoscolyn - Colour Cobalt
2x3m Hand tufted 100% wool 2x3m Hand tufted 75% viscose 25% wool

Pile 3.5kg sqm Pile 4kg sqm

Y5003 Rivière - Colour Biscuit Y5008 Spring Fair - Colour Rose
2x3m Hand tufted 50% wool 50% viscose 3x4m Hand tufted 70% wool 30% viscose

Pile 4kg sqm Pile 3.5kg sqm

Y5006 Teidi - Colour Ruby Y5001 Amitta - Colour Cloud
3x4m Hand tufted 60% wool 40% viscose 2x3m Hand tufted 80% viscose 20% wool

Pile 4kg sqm Pile 4.5kg sqm

Y5000 Rhoscolyn - Colour Biscuit Y5002 Draxon - Colour Russet
2x3m Hand tufted 75% viscose 25% wool 2x3m Hand tufted 50% wool 50% viscose

Pile 4kg sqm Pile 4kg sqm

Over the past 10 years I have noticed that in nearly all of the decorative
schemes we put together at William Yeoward at least one floor rug will
be involved. The advent of fashionable wood, parquet and stone floors in

particular, has given the rug a reason again.

Charming and space defining, the rug has fast become an essential piece
of our offer and it seemed time to group all our designs together in

one small book. Texture, colour and form are the lead elements in this
collection based on so many elements of everyday life.

Y5005 Brix - Colour Cobalt Y5007 Venezia - Colour Woad
2x3m Hand tufted 100% wool 2x3m Hand tufted 85% wool 15% Viscose

Pile 3.5kg sqm Pile 4kg sqm

Y5011 Diamond - Colour Denim Y5009 Starlight - Colour Sky
2x3m Hand tufted 75% wool 25% viscose 3x4m Hand tufted 40% wool 60% viscose

Pile 3.5 kg sqm Pile 2.5kg sqm

WILLIAM YEOWARD
270 KING’S RD CHELSEA LONDON SW3 5AW
CALL: +44 (0) 20 7349 7828
EMAIL: [email protected]

WILLIAMYEOWARD.COM


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