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Published by WILLIAM YEOWARD, 2018-06-15 10:49:24






Welcome to Autumn/Winter 2018!

All of us at William Yeoward would like to thank you for all the
hard work you have done and continue to do in representing the
Yeoward Brand in your market. We may not see you every week or
every month but despite the distance we definitely think of you as
part of the Yeoward family!

So what have we been doing back at Yeoward HQ?

It has been a very busy last 12 months. As you will hopefully have
noticed we have been making lots of very positive changes to
ensure that not only is our product strong but that this is matched
in terms of service, reliability and efficiency.

We have done a lot but there is much more to do!

Spring 2018 has been a very good season for us. The Shoreville
has been a runaway success and we have seen growth in all
of our product categories, which we are delighted by. William’s
creative juices flow in unabated fashion and we are very pleased
to be launching some very exciting new product for Autumn 2018.

We are very excited to officially launch ‘Concept Furniture’ with
a new modular sofa group and a series of stylish new chairs,
including easy upholstery options in a range of pure linens. This
will build on the success of the Shoreville. In addition a new
‘Christian’ Chair is added to our range of bench made upholstery.

We are thrilled to introduce a brand new range of ceramic lighting
as well as three stunning new crystal lamps. We add a further
dimension to our Lighting range with the launch of a range of silk
and linen lampshades.

Four fantastic new rug designs and over 35 exquisite new
cushions complete the offer.

Last but not least we are pleased to announce the launch of two
more collections of William Yeoward fabrics by Designers Guild.

So...lots of great reasons to really develop sales in your market
and build a stronger Yeoward customer base. We hope you agree!

Good Luck and good selling...



1. Sales & Marketing Strategy
2. Product News
13. Marketing
15. Road Kit
17. Get The Look
27. Pricelist


We have done a lot of very good work over the last few seasons but this Autumn we are looking for a real
breakthrough in terms of sales growth! Our strategy for the upcoming season is in principle ‘more of the
same’. We will continue to reinforce all of the strong and positive messages that we have been communicating
to our customers on product, pricing and service. It has become clear that our customers need to be prompted
and reminded again and again and that is what we will do. Old habits die hard and it is our job to
break these habits.

So we need to up our game this season and ensure that we are even more proactive in building account

Our core strategy revolves around:


- New Accounts - We have opened a lot of new accounts but still need a much broader account base.
More eggs in more baskets!
- New and existing accounts - we need to work with all accounts to ensure greater and more regular
sales activity. This will create growth.
- ‘Top of the mind’ - we want WY to become the ‘go to’ brand for the majority of accounts. We want
accounts to think of us every day. We need to break ‘habits’ and turn customers away from our
competition to WY.


- Continue to build our ‘Partner Programme’. We now have 12 Partners around the country with several
more being worked on. Our aim this Autumn is to build this number to 20. These will be our VIP


- This needs a significant amount of work. A stockist is a customer who can stock and display a specific
product category. The obvious category is lighting and the obvious comparison/target competitor
is Porta Romana. The expansion of our Lighting Range for Autumn 18 makes this a priority as we are
fast becoming a Lighting destination.


- I have said it before and will say it again! Know your product inside out. Know your pricing. Know your
customer. Know the competition. Knowledge = confidence = sales! Make this a personal mission please. Be
the best in the market!




This season heralds the official launch of ‘Concept Furniture' - a new style of upholstery with a distinct point
of view, developed to suit contemporary living.

We dipped our toe in the water in Spring with the launch of the Shoreville and we are very excited by the
results so far!

For Autumn we introduce the Kooltown, a modular group, as well as three fabulous new chairs - the Mandy,
the Garstang and the Wilmworth. Modern pieces with a nod to mid-century. The Kooltown is a modular group
of sectional pieces. Superbly comfortable and with a laid back attitude, the Kooltown can be configured to suit
any space. Our three new chairs are designed with the same sense of relaxed style and sophistication. They
work beautifully alongside the Kooltown and Shoreville or simply as stand-alone pieces.

‘Concept’ Furniture adds an entirely new dimension to our Upholstery offer. It offers a new look and feel and
importantly new and very accessible price points.

We have teamed up with Andrew Paul to produce this range. Andrew Paul are at the forefront of modern, high
quality British furniture-making. Frame-maker Andy Cooke and upholsterer Paul Bradbery launched the factory
eight years ago in Nottingham, which is known as a centre of furniture-making excellence in the UK.

Furniture is all produced by hand from scratch, using ethically sourced materials. Hard wood timbers such as
beech, birch and oak come from Europe, feathers and foam are all locally sourced and the factory has a near-

Every piece of Furniture is entirely produced in-house. Arriving at the end result requires a wood-cutter, a
frame-maker, a polisher, a fabric cutter, a fabric sewer, a person responsible for the cushioning and then the
upholsterer. Around 20 skilled craftsmen and women play a part in the making of each piece of furniture.

Important information on the
Kooltown, Mandy, Garstang and

- Seat cushion options include
Quallofil (Fibre);
Foam Feather wrap or
Feather (where applicable).
- 2 styles of leg available on
the Kooltown.
- 8 leg colour options.
- Produced within 6 weeks
from receipt of fabric.
- A new 12 Page ‘Concept’
brochure for A18
- A huge and exciting new
opportunity for sales!



While all of our Furniture can of course be upholstered in COM, we are particularly excited this season to offer
all ‘Concept’ Furniture in a stocked range of luxurious pure 100% linens.

All models will be priced fully upholstered in one of three great linen qualities as follows:
- Kerry - a smart pure linen with a slubby texture and a ‘stonewashed’ look and feel. Available in 7
sophisticated shades - Chalk, Stone, Taupe, Steel, Sky. Woad and Indigo.
o 100% Linen
o 395 grams per sq meter
o Washable at 40 degrees
o Martindale - 30,000 rubs

- Antrim - a sophisticated heavy weight pure linen construction with a wonderful ‘lived in’ look and feel.
Available in three great colourways - Natural, Slate and Ocean.
o 100% Linen
o 1000 grams per sq meter
o Martindale - 30,000 rubs

- Wicklow - This pure linen has been developed to provide a beautifully soft ‘washed’ texture and handle.
Available in 4 stylish options - Chalk, Ecru, Oatmeal and Cocoa.
o 100% Linen
o 600 grams per sq meter
o Washable at 40 degrees
o Martindale - 30,000 rubs

Important Information:

- Please note that our new linens are
ONLY available on Concept Furniture and
cannot be offered on our ‘bench made’
upholstery line at this time.
- Please note that all linens are stocked
- Customers must be encouraged to
invest in the new ‘Concept Furniture’ sampling
ring that shows all 14 beautiful linen options.
In stock from mid July.
- In addition customers will be able to
order cuttings from the office/showroom for use
on moodboards etc. However pls note that we
will NOT be sending customers cuttings of all
14 new linens as a way of avoiding taking the
Sample Ring that we have developed and will
be putting in to stock!


…Collected FURNITURE


Our sales of ...collected continue to go from
strength to strength! This season we add twelve fantastic
new pieces to our already very substantial range.

The Bellefontaine Table is inspired by a 19th century
French Vintners table that William found in a state of
disrepair in an old wine cellar. Exquisite carved detail,
a hidden drawer and a whitened oak finish all lend this
piece the air of sophistication of a bygone era.

The Tom Armchair and Side Chair were originally
commissioned as interpretations of some English C19th
century chairs by the present owners of a villa at Opio
in the South of France that had been previously been
decorated by Tom Parr, a renowned London designer. We
are very pleased to be able to include them in our range.

The Bywater comes as three different pieces - a console,
a bedside chest with drawer and a bedside chest with
cupboard. These are the latest additions to our ever
popular range of washed acacia pieces and offer beautiful
carved detailing and marquetry inlay in the drawers.

The Hopetown is a versatile new piece that can be used
either as a desk or as a dressing table. It has been
designed to work with the Clifton Chest of Drawers, comes
in the same Light Grey Wenge finish and has smart
antiqued bronze metal detailing.

The Ida Cocktail Table provides us with an alternative to
the popular Cara table at an attractive new pricepoint.
This new metal table is finished in antique bronze and is
the perfect size to be used in a myriad of different ways.

The Marcia Cocktail Table provides a second alternative
to the Cara with its etched surface and crimped edge
lending a more decorative feel. An eminently versatile
piece with an attractive price tag.

The Matthew Mirror is a new piece that William has
wanted to make for a long time. This piece is large ins
scale, is stylish in its simplicity and has a distinctly mid-
century feel. This comes in two finishes - antiqued bronze
and antiqued silver.

The Napoli Mirror is our first foray in to the world of steel.
A new look for Collected Furniture by William Yeoward
and there are more pieces planned. Super stylish - a great
statement piece for the wall.


Important information:
- The range has been edited to remove slower sellers and focus on the very best of Collected so please
study your brochure and pricelist carefully.
- Fantastic NEW 52 page brochure, full of beautiful inspirational imagery and a useful glossary of the
range at the back, will be available from stock from 25th June.
- In addition we have a stunning new ‘coffee table’ book of Collected Furniture, which will be available
FOC to our best customers. See note below.
- New Sampling Kit available for customers from August.
- No price increase
- Full trade margin for customers.
- Fully stocked.
- New pieces in stock from mid August onwards.
An important note on the new Collected Furniture Book
Please note that this book is being used globally and reflects the global range and NOT just the range that we
carry in the UK. In the UK we carry and stock a range that we deem to be suitable for the UK and European
markets. This means that there will be products shown in the ‘Book’ that we do not show in our pricelist, on
our website or indeed have in stock in the UK. If a customer is interested in a product that we do not stock
then we can supply it but the leadtime will be 6 weeks if in stock in Vietnam or the USA, longer if not. We will
price these pieces on the system so that we are able to quote. The customer just needs to ask our Customer
Service team and we will advise on price and leadtime.



In the world of rugs I think we can safely say that William Yeoward is being noticed! Sales of William Yeoward
Rugs are growing significantly and this is now an important category for us. We have gone from nothing to a
very satisfying level of sales in under two years so well done to all! There is of course much, much more to do
and we need to stay focused. We need to significantly grow our customer base, get more rugs on to floors for
display and ensure that key rug accounts have rug samples to sell from.

We are introducing four fabulous new rug patterns for Autumn 18.

‘Mariah Indigo’, inspired by an indigo dyed textile that William bought on his travels, is quite stunning! The
movement in the ground is created by a process called ‘double dyeing’. This process provides a very artisanal
feel to the rug. Please note that the ‘shading’ may vary from rug to rug and that is part of the magic. This is a
pure 100% wool rug.

‘Flavia Blues’ builds on the great success of the Raggs rug but with added dimension. Here the pattern is cre-
ated using hand tufted recycled denim in beautiful slate blues while the ground is hand tufted in 100% pure
wool. A great pattern, great colours and a great price!

‘Draxon Indigo’. This pattern has been our number one best seller in russet for a long it just seemed
to make huge sense to offer it in signature Yeoward blues. So here we have it in indigo and peacock. This will
definitely be another best seller! Hand tufted using wool and viscose.

‘Amitta Slate’. When you have a fantastic design,
why not milk it! It has always been super popular
in cloud and now we offer it in a more sultry, yet
very sophisticated shade of slate. This rug really
is so smart and stylish. Hand tufted in wool and

Important information:

- 18 great rug designs in our collection!
- Edited for Autumn 18 - Carlotta Brick,
Ronalsay, Venezia Slate and Riviere Marine.
Please remember to remove sampling as you visit
your customers.
- All are available from stock in three sizes.
- All rugs can be produced in bespoke
sizes too and will be quoted upon individually.
- No price increase on existing rugs.
- Stock of new rugs from mid August.
- Stock of rug samples for all NEW will be
available from mid August for sale to customers.
All Carry Forward rug samples remain in stock
and available to customers.
- Full trade margin for customers.
- A brand NEW 40 page Rug brochure will
be available from stock from the end of June.



William Yeoward Cushion sales continue to grow very nicely
and the range is getting stronger every season.

For Autumn 18 we are pleased to be launching 35 fabulous
new cushions. First we have overhauled our core range of
Paddy velvet cushions by discontinuing some and adding
10 brand new colours - we now have 17 paddy cushions in
total. All Alfred Cushions are being discontinued for Autumn
and are being replaced by a great new multi stripe design
called Nikita in 9 great combinations. Last but not least
we are discontinuing all Amelie cushions for the Autumn
and these are being replaced by a new multi colour version
called Aritha in 5 great combinations. We are ringing the
In addition we have 7 exquisite new embroidered cushions
to add to the range.

Finally we are extremely excited to be launching a series of four incredible printed cushions that have been
exclusively designed for us Rose Electra Harris. Rose is a young and very much up and coming London-based
artist working predominantly as a printmaker, mostly in etching and screen-printing. In her work she explores
the interior, creating dreamlike, surreal and vibrant interpretations of domestic spaces around her. The synergy
between what William Yeoward does in terms of creating beautiful product for the home and the fact that the
home is such a source of inspiration in Rose’s work has led to this series of ‘Rose Harris for William Yeoward’
Important information:

- 35 new cushions and 37 carry forward designs.
- Total range = 72
- All NEW cushions will be in stock from early August.
- No price increase on existing cushions.
- Cushions always supplied with pad.
- Full trade margin for customers.
- Brand NEW 36 page brochure for Cushions, Lighting and Mirrors
Brochure in stock and available from end June.


William has an eye for talent and has always found it incredibly important to encourage and support those
with creative talent. We are therefore thrilled to be working with Rose Electra Harris, a talented young artist on
the rise!

Rose Electra Harris is a London-based artist working predominantly as a printmaker, mostly in etching and
screen-printing. She completed her BA Hons in Printmaking at Brighton University in 2015. She now works
between her studio at home, Slaughterhaus Print Studio in Stockwell and Print Club London in Hackney.
In her work she explores the interior, creating dreamlike, surreal and vibrant interpretations of domestic spaces
around her. The room is an oasis and the items within it are what bring it to life. Rose imagines the dialogue
that exists between space and furnishings or objects - chandeliers, lemon squeezers, chairs or a freestanding
bath, for instance. She uses decorative motifs, intricate patterns and a vivid palette, to make the everyday

60x60cm WYC081 60x60cm WYC080
60x40cm WYC079 SCREENED
60x40cm WYC078


Sales of Lighting have almost doubled in the last year so
now really is the perfect time to establish William Yeoward
as a Lighting destination. So we are very pleased to
announce our biggest launch of NEW Lighting ever!

Let’s start with a brand new and fabulous range of ceramic
lighting - a total of 14 new lamps. We introduce:

APPIA - a substantial new shape with a curvaceous form in
six fabulous colours. These have been given a solid glazed
finish to ensure that the colours gleam.

ANNUZIATA - this modern barrel formed lamp has been
hand painted with washes of striped colour and finished
with a matt glaze. This comes in four key Yeoward colours.

ANGELICA - a globe shaped lamp covered in randomly hand
painted polka dots in true Yeoward style. Matt glaze finish.
Available in four great colours.

And as if that were not enough...

BABETTE - the latest addition to our crystal Studio Art Glass
Lighting. Three exquisitely ‘marbled’ handblown new lamps
in stunning colours.

Important information:
- A significantly expanded range - WY is NOW a
destination for Lighting!
- No edits to the current range.
- Stock will be in from mid to late August.
- All of our ceramic and crystal lamps are proudly
Made in England.
- All can be wired for any market.
- All fully stocked for fast delivery.
- Excellent and very competitive new price points for
all ceramic lamps as well as the new crystal



By popular demand and showing that we always listen...
We introduce a range of stocked lampshades in linen and silk. We will be holding stock of three shapes as
- 16” Drum
- 18” Drum
- 20” Empire
Each of these shapes is available from stock as follows:
- 100% Silk - in 4 colours. Chalk, Cloud, Steel and Midnight.
- 100% Linen - in 4 colours. Ivory, Oatmeal, Greige and Indigo.
All in stock from early July.


This is an important category and one that we will be growing. We have already covered new introductions
under ‘Collected’ but just a reminder that we have three new mirrors for Autumn 18.
- The Napoli Steel mirror and the Matthew mirror in both antiqued bronze and antiqued silver.


Only one new piece this season - the Christian Chair. A very smart addition that works in its own right or of
course perfectly with the Christian Sofa.
This category is important. I want to stress that the introduction of ‘Concept Furniture’ is not designed to re-
place our bench made upholstery. It is designed to add to our overall sales and it is vital that both categories
form part of our message this Autumn.


No NEW introductions THIS SEASON but an integral part of our business so time MUST always be spent on
this category on every visit.



We are delighted to announce the launch of our latest collections of fabrics, designed by William Yeoward,
produced and distributed by Designers Guild globally. This season sees the launch of two beautiful new
collections - Delcia and Library III.


‘Delcia is a collection devoted, in the main, to gardens around the
globe. From the exotic tropical and sub tropical gardens of India and
America to the full blown English country gardens that are loved and
admired the world over. Endorsing our love of blue and white but
allowing the eye to take in the colours of the ocean and the soft pinks
of natural planting.’
The collection features a mix of elegant printed linens, designs that
have been printed and embroidered, a striking new jacquard quality and
several beautiful embroideries. A fabulous geometric cut-velvet and a
superb new woven design complete the look. All come in our signature
colour palette.


Library III Plains and Textures

'Plainer fabrics play a vital role in any interior and
of course it is essential that they are interesting! I
am thrilled to have found Dennise, a truly beautiful
voleskin texture and something I have felt was
missing from our collections. Sancha is a fascinating
blend of texture and colour created by the many
different yarn colours that combine harmoniously
in every colour way. I have thrown in our favourite
colours of Seborga for good measure - it is timeless
and versatile, it is appreciated by many and we
all love it! I am very pleased indeed with my third
Library collection.’
The third in our successful series of ‘Plains and
Textures’ collections. Over 45 great new fabrics
designed to anchor every scheme.




We are aiming to have a new Autumn 18 pricelist ready by end of June. This will be valid from July 1st 2018.
This will be emailed to all customers. We will also provide you with a link to a digital version. You will also
receive stock of printed hard copies towards the end of June.


AW18 LAUNCH - We will be emailing all trade customers early July to announce the Autumn18 launch. This
will include their NEW A18 Pricelist and digital versions of all NEW brochures. We will then send a ‘Welcome
to Autumn’ reminder email early September once all customers are back from their summer holidays.

WILLIAM YEOWARD PARTNERS - Just like last season and as soon as the new brochures and pricelists are
in we will be sending a personalised letter including hard copies of the brochures and pricelists to all of our
Partners. This way they are the very first to get information. Reps should follow this up to ensure it has been
received and so that these customers are ‘aware’ that they are VIP accounts.

B2B - Once the Launch email has been sent (as above) we will continue to email trade customers at least
once or twice a month with news on categories/stories/brand themes.

B2C - We have not finalized in-store and online Sale dates yet but we will probably start early to mid July. An
email will go to all B2C customers with a countdown to Sale and advising dates. A second email will follow
to advise the start of sale. Sale will end first or second week of August. AW18 will be installed in-store towards
the end of August and we will then email all B2C customers to ‘announce the launch of Autumn 18’. We will
then continue to email once a week on relevant stories/themes/promotions etc.

SOCIAL MEDIA - Our email strategy will continue to be supported by posts on all social platforms.

WEBSITE - We will be changing our website over to show new imagery by mid July. We will upload all new
product for this date too except in to the online store where new product will appear from mid August once we
have come out of Sale.


The ‘London Design Festival’ runs from the 15th to the 23rd of September.

FOCUS runs from Sunday 16th to Tuesday 18th of September. We will obviously have our showroom open and
looking completely fabulous. As always it is vital that we get as many customers as possible to come in and
see us. We may also want to plan an event for customers during this period - to discuss!



Distributors - Please note that the below outlines what we will be doing in the UK. It may prompt ideas for
your own market, please do feel free to come back to us to discuss any strategic ideas that you feel would
work in your market.

WILLIAM YEOWARD PARTNERS - We have 12 and want 20 by Christmas.

WY will support them as follows:

- Up to 25% discount on collected for display (once a season)
- Up to 25% discount on a rug for display
- 50% discount on additional rug samples. These can be FOC if a customer takes two rugs for display.
- Max 10% on an initial cushion order if they order more than 12 cushions.
- Up to 25% discount on an initial lighting order.
- 50% discount on a set of mini strata votives or FOC if a customer takes 2 or more lamps.
- 10-15% on benchmade upholstery for display.
- Up to 30% on Concept Furniture for display.
- We will liaise with the relevant DG rep to get them a good deal on fabric and wallpaper for display.
- Once ready - we will list them on our website as a key partner and we will direct traffic to their store/
- They will receive a fixed 5% discount on all orders - to be reviewed in January 2019.

WILLIAM YEOWARD STOCKISTS - we have very few and want a lot more!

These are accounts, generally retailers, wishing to display/stock specific product categories but who are
not able/willing to become a Partner i.e Lighting specialists or accounts who only want to carry rugs and

WY will support them as follows:

o Max 25% display discount on rugs for display.
o 50% on rug samples or FOC if they take at least 2 rugs.
o 5% discount on subsequent rug orders.

o 10% on an initial order of at least 12 cushions (once a season). This is designed to encourage a
larger selection at the start of the season.
o 5% on subsequent cushion orders.

o 20% on lighting for display.
o 5% discount on subsequent lighting orders.

o Max 20% discount for display pieces at the start of the season
o 5% discount for subsequent orders of collected.

NB - The stockist deal should only be used to encourage greater volume of sales. Most accounts should simply
be buying product at full price and you should be using the above only when needed.




- Account managers - You already have wood samples. This season you will also have a Fabric ring with
samples of all 14 new plain linens.
- Customers - Fabric Sample Ring is available for sale to customers. Price is £25. But of course this can
be given free to Partners or to customers who invest in display pieces. We want these out in the market but
they need to be well placed as this is a significant cost. They can of course be given FOC or discounted to
other good customers but where possible we should be selling these. IN STOCK FROM LATE JULY.
- Office/Showroom - can send out wood samples on loan upon request. They will also have stock of
cuttings of the new plains linens, which can be sent out to customers on request. IN STOCK NOW.

…Collected FURNITURE

- Account managers - No new sampling and you should retain all existing sampling (wood samples).
- Customers - we have created a sample kit for customers to buy. Samples of the 16 most important fin-
ishes will be available in a smart drawstring bag made out of a WY fabric. We have ordered 200 sets for use
in the UK and abroad. This is a very expensive tool so please ensure that it is placed with customers where we
can really develop sales. Price is £50 and where possible we should sell this tool. Of course it will be free for
partners and for very best customers as well as those who invest in display pieces. IN STOCK MID AUGUST.
- Office Showroom - we also have a small stock of ALL finishes that can be sent out on loan upon re-
quest. This is a backup though - serious customers need to have the sample kit outlined above.


- Account Managers - Please retain all existing sampling.
- Office/Showroom - we have stock of wood finishes that can be sent out on loan upon request.


- Account managers - No new sampling and you should retain all existing sampling (wood samples).
- Office/Showroom - we have stock of wood finishes that can be sent out on loan upon request.


- Account Managers - Please retain your Strata globe samples.
- Customers - a full set of Strata globe samples can be ordered for your customers. These are not
stocked but are made to order. Price is £120 for the set.
- Office/Showroom - we have stock of small crystal ‘chips’ in all colours. These are available to be sent
out to customers upon request. These are NOW in stock.
Cuttings of lampshade fabric options can be sent out to customers upon request. These are now in stock.


- Account Managers - You will receive rug samples of all new rug designs - Mariah Indigo, Flavia Blues,


Draxon Indigo and Amitta Slate. The samples will all be 30x60cm, same as your existing ones.
Please remove and dispose of the following samples - Ronalsay, Venezia Slate, Carlotta Brick and
Riviere Marine.
- Customers - Stock is available of all NEW and all Carryforward Rug Samples. These should be sold
for £15 each in the first instance but can be discounted if a customer is investing in a rug or two for
display. Partners who have invested in current Rug Sampling can be given the new Rug samples FOC.
Partners who have not yet invested in Rug sampling should invest in the full set with a 50% discount.


Account Managers - You will receive samples of Surekha Peacock, Aritha Oceana, Nikita Oceana, Delfina
Denim, Strachen Indigo, Delfina Cloud, Nikita Midnight, Berika Denim, Aritha Forest, Nikita Citrine, Aritha
Slates, Aritha Orange Tree, Nikita Roses, Aritha Roses and Zafora Ochre as part of your AW18 roadkit. You will
also receive all four Rose Harris cushions as samples.

Please retain the following samples as they are carry forward: Frida Tobacco, Frida Raspberry, Zanie Midnight,
Zanie Mocha, Zanie Celery, Paddy French Navy, Paddy Blood Orange, Paddy Poppy, and Casablanca

Please remove the following from your Kit as they are being discontinued: Alfred French Navy, Tizzia Midnight,
Yvette Indigo, Ondine Denim, Ondine Celery, Paddy Citrine Lime, Amelie Olive, Delilah Celery, Bindi Rose,
Delilah Rose. These should be returned to Louise at the office.


- Account Managers - There are two new fabric collections and you will receive a set as part of your kit.
Pls retain all existing patternbooks.
- Customers - Books to be ordered through Designers Guild.


The brochures and ‘Blue & White And Other Stories’ are full of inspiration of how to create the William
Yeoward look, and please ensure you use these as sources every time you see a customer.

To further help you tell these stories with your road kit, we have grouped your sampling into 5 colour stories:
Peacock, Indigo, Greige, Spice and Rouge.

Visuals of the groups are over-leaf, and will hopefully make it much easier for you to prepare your road kit and
ensure it looks its best!


Collected Furniture is our single biggest category of sales. It is therefore super important that our customers
understand what can be achieved in terms of look.

…Collected is many things. Some pieces are clearly more traditional, others are classic with a modern
twist. Some styles are perfect for an urban environment while others work wonderfully in a country house.
These messages must be made clear to our customers on every visit. To this end, and following on from the
road kit colour stories, we have grouped key designs in a visual format for you. These visual themes are NOT
the only way to translate our …Collected furniture range but they do form a useful starting point.



Shades of blue in all their hues have always been the lifeblood of the William Yeoward Brand. Peacock with its flashes of turquoise is a more recent favourite!






Deep, rich and alluring, Indigo blues in their many shades have always been intrinsically linked to the Yeoward ethos and aesthetic - a vital part of our story.






Neutrals and naturals are a key part of any offer. The trick is to make them sophisticated and interesting by adding flashes of well thought out colour, which is
exactly what we do at William Yeoward.






Blood orange, ochre, terracotta and russet combine to create a vibrant and dynamic group of utterly irresistible products in warm, rich colours. William has
always been fascinated by the use of colour and here is the proof.






Chocolate, mocha and shades of red from poppy to raspberry blend harmoniously. This sophisticated group of colours offer a look and feel that is timeless yet
modern and certainly very stylish!






Our Greyed Oak finish has proven to be a bestseller! Our pieces of ‘collected’ Furniture in greyed oak have a modern yet timeless feel. Versatile, smart and
completely on trend with the ‘grey movement’ of recent years. Greyed Oak works beautifully in a ‘country style’ environment providing a more contemporary twist

on classic shapes.

Y4124 Toby's Sofa Y4261 Hawford Dining Table
Greyed Oak Greyed Oak

Y4035 Overbury Breakfast Table Y4178 Lewellen Side Chair Y4173 Arles Desk Y4033 Yarne Table
Greyed Oak Greyed Oak Greyed Oak Greyed Oak

Y4046 Godwyn Console Y4126 Moxby Table Y4262 Biddulph Coffee Table Y4003 Bodiam Side Chair
Greyed Oak Greyed Oak Greyed Oak Greyed Oak



‘Greyed Oak’ is a truly versatile finish. Teamed with bronze and antique silver, for instance, our ‘collected’ pieces become more urban in their look, feel and
application. Shapes in this group are more contemporary an the result is both sophisticated and relaxed at the same time.

Y4082 Keswick Coffee Table Y4155 Hewlett Buffet With Bronze Y4258 Napoli Mirror Y4255 Hopetown Dressing Desk
Antique Bronze Greyed Oak Steel Light Grey Wenge

Y4041 Artaross Console Y4036 Allerdale Console Y4240 Clifton Chest of Drawers Y4038 Longwood Table
Greyed Oak Greyed Oak Light Grey Wenge Greyed Oak

Y4251 Karinta Coffee Table Y4229 Sorbati Mirror Y4250 Karinta Console Table Y4156 Hewlett Glazed Cabinet
White Oyster Bronze White Oyster With Bronze
Greyed Oak


Mid century modern is a style that has dominated design since the 1950s and is characterised by its simple marriage of clean lines and gentle curves. The
versatility of our range of ‘collected Furniture’ is further demonstrated by the inclusion of many statement pieces that nod to the ongoing and seemingly timeless

trend for mid century style.

Y4175 Kenosha Chest of Drawers Y627 Matthew Mirror Y4226 Sorbati Mirror Y4227 Sorbati Mirror
Dark Santos Antique Bronze Rouge Bronze

127 x 50 x 82cm

Y4217 Gennesso Console Y4234 Keste Round Mirror Y4232 Keste Rectangular Y624 Marcia Cocktail Table Y626 Ida Cocktail Table
Greyed Oak Bronze Mirror Antique Silver Bronze Bronze



Many of our pieces are finished in paler woods. Washed Acacia and Cloudy Oak are particularly popular and have an almost Scandinavian feel to them. These
finishes are particularly beautiful and lend a ‘lightness’ to some of the most substantial pieces in our collection. These shapes can be used to suit any space,

whether in a city apartment or a country house.

Y4142 Broby Dining Table Y4264 Tom Carver Chair Y4254 Bywater Console Y4252 Bywater Table with Drawer
Cloudy Oak Venetian White Oak Washed Acacia Washed Acacia

Y4230 Ferdinand Buffet Y4249 Barrique Mirror Y4110 Bickerton Commode Y4260 Tormarton End Table
Cloudy Oak Washed Acacia Washed Acacia Washed Acacia

Y4235 Abottsworth Mirror Washed Y4256 Belefonte Table Y4167 Belleville Buffet Y4247 Lucillo Carver Armchair
Acacia Venetian White Oak Washed Acacia Washed Acacia



Darker woods will always have their place in our collection. These pieces exude warmth and luxury in a way that may be deemed more traditional. Classic shapes
in classic finishes will always be popular and ensure that our range has real breadth.

Y4070 Dalkeith Table Y4010 Glendurgan Armchair Y4187 The Rosston Table
Washed Oak Washed Oak Grey Fruitwood

Y4224 Toby's Sofa Y4027 Tormarton End Table Y4188 The Drancy Table
Washed Oak Grey Fruitwood Grey Fruitwood

Y4112 Chester Buffet Y4069 Armadale Console Y4065 Havelock Table
Vintage Oak Washed Oak Kitchen Oak



Autumn 2018
Export Sterling Pricelist

Valid from 1st of July 2018
[email protected]

020 7349 7828
270 Kings Road, London SW3 5AW

Concept Furniture made to order 2

Bench Made Upholstery made to order 4

Handcrafted Bespoke Furniture made to order 5

Lighting sold from stock 7

Mirrors sold from stock 9

Rugs sold from stock 10

Cushions sold from stock 11


Comfort, luxury and style remain at the heart of ‘concept furniture’, a range of modern upholstery that embodies a more relaxed ap-
proach to living spaces. The design ethos is more laid-back, while versatility of form combined with a distinct edge will appeal broadly to the
style conscious. ‘concept furniture’ has been developed with a more contemporary lifestyle in mind - in short a superb new concept
in furniture by William Yeoward. Every piece is made to order, with 7 different wood options for legs. Production time is 4-6 weeks.

Mandy Armchair upholstered in Kerry Linen
Y436 Mandy Armchair upholstered in Antrim Linen 3.5m £545.00
Y436A Mandy Armchair upholstered in Wicklow Linen £649.00
Y436B £657.50
Y436C £687.00

Y438 Garstang Armchair COM 4m £610.50
Y438A Garstang Armchair upholstered in Kerry Linen £729.00
Y438B Garstang Armchair upholstered in Antrim Linen £739.50
Y438C Garstang Armchair upholstered in Wicklow Linen £773.00

Y437 Wilmworth Armchair COM 4m £608.50
Y437A Wilmworth Armchair upholstered in Kerry Linen £727.50
Y437B Wilmworth Armchair upholstered in Antrim Linen £737.50
Y437C Wilmworth Armchair upholstered in Wicklow Linen £771.50

KOOLTOWN Kooltown Armchair COM 7.5m £598.50
Kooltown Armchair upholstered in Kerry Linen 10.5m £821.00
Y435 Kooltown Armchair upholstered in Antrim Linen 13.5m £840.00
Y435A Kooltown Armchair upholstered in Wicklow Linen 14m £903.50
Y435B 9.5m
Y435C Kooltown 2 Seater Sofa COM 12.5m £774.00
Kooltown 2 Seater Sofa upholstered in Kerry Linen £1,086.00
Y447 Kooltown 2 Seater Sofa upholstered in Antrim Linen £1,112.50
Y447A Kooltown 2 Seater Sofa upholstered in Wicklow Linen £1,201.50
Y447C Kooltown 3 Seater Sofa COM £826.00
Kooltown 3 Seater Sofa upholstered in Kerry Linen £1,227.00
Y446 Kooltown 3 Seater Sofa upholstered in Antrim Linen £1,261.00
Y446A Kooltown 3 Seater Sofa upholstered in Wicklow Linen £1,375.00
Y446C Kooltown 4 Seater Sofa COM £893.00
Kooltown 4 Seater Sofa upholstered in Kerry Linen £1,309.00
Y445 Kooltown 4 Seater Sofa upholstered in Antrim Linen £1,344.50
Y445A Kooltown 4 Seater Sofa upholstered in Wicklow Linen £1,463.00
Y445C Kooltown Mod 2 Seater COM £719.00
Kooltown Mod 2 Seater upholstered in Kerry Linen £1,001.50
Y444 Kooltown Mod 2 Seater upholstered in Antrim Linen £1,025.50
Y444A Kooltown Mod 2 Seater upholstered in Wicklow Linen £1,105.50
Y444C Kooltown Mod 3 Seater COM £774.00
Kooltown Mod 3 Seater upholstered in Kerry Linen £1,145.50
Y443A 2

Y443B Kooltown Mod 3 Seater upholstered in Antrim Linen £1,177.00
Y443C Kooltown Mod 3 Seater upholstered in Wicklow Linen £1,283.00

Y442 Kooltown Mod 4 Seater COM 13m £827.50
Y442A Kooltown Mod 4 Seater upholstered in Kerry Linen £1,214.00
Y442B Kooltown Mod 4 Seater upholstered in Antrim Linen £1,246.50
Y442C Kooltown Mod 4 Seater upholstered in Wicklow Linen £1,356.50

Y440 Kooltown Chaise Longue COM 10m £667.00
Y440A Kooltown Chaise Longue upholstered in Kerry Linen £964.50
Y440B Kooltown Chaise Longue upholstered in Antrim Linen £989.50
Y440C Kooltown Chaise Longue upholstered in Wicklow Linen
Y439 Kooltown 2 Arm Chaise Longue COM
Y439A Kooltown 2 Arm Chaise Longue upholstered in Kerry Linen 11m £726.00
Y439B Kooltown 2 Arm Chaise Longue upholstered in Antrim Linen £1,053.00
Y439C Kooltown 2 Arm Chaise Longue upholstered in Wicklow Linen £1,080.50
SHOREVILLE Shoreville Chair COM
Shoreville Chair upholstered in Kerry Linen 7m £564.00
Y973 Shoreville Chair upholstered in Antrim Linen £772.00
Y973A Shoreville Chair upholstered in Wicklow Linen £789.50
Y973B £848.50
Y973C Shoreville 2 Seater Sofa COM
Shoreville 2 Seater Sofa upholstered in Kerry Linen 12m £739.50
Y975 Shoreville 2 Seater Sofa upholstered in Antrim Linen £1,096.50
Y975A Shoreville 2 Seater Sofa upholstered in Wicklow Linen £1,126.50
Y975B £1,228.00
Y975C Shoreville 3 Seater Sofa COM
Shoreville 3 Seater Sofa upholstered in Kerry Linen 13m £812.00
Y976 Shoreville 3 Seater Sofa upholstered in Antrim Linen £1,198.50
Y976A Shoreville 3 Seater Sofa upholstered in Wicklow Linen £1,231.00
Y976B £1,341.00
Y976C Shoreville 4 Seater Sofa COM
Shoreville 4 Seater Sofa upholstered in Kerry Linen 14m £895.00
Y977 Shoreville 4 Seater Sofa upholstered in Antrim Linen £1,311.00
Y977A Shoreville 4 Seater Sofa upholstered in Wicklow Linen £1,346.00
Y977B £1,464.50
Y977C Shoreville Mod 2 Seater COM
Shoreville Mod 2 Seater upholstered in Kerry Linen 11m £705.00
Y970 Shoreville Mod 2 Seater upholstered in Antrim Linen £1,032.00
Y970A Shoreville Mod 2 Seater upholstered in Wicklow Linen £1,060.00
Y970B £1,153.00
Y970C Shoreville Mod 3 Seater COM
Shoreville Mod 3 Seater upholstered in Kerry Linen 12m £777.50
Y969 Shoreville Mod 3 Seater upholstered in Antrim Linen £1,134.50
Y969A Shoreville Mod 3 Seater upholstered in Wicklow Linen £1,164.50
Y969B £1,266.00
Y969C Shoreville Mod 4 Seater COM
Shoreville Mod 4 Seater upholstered in Kerry Linen 14m £860.50
Y974 Shoreville Mod 4 Seater upholstered in Antrim Linen £1,276.50
Y974A Shoreville Mod 4 Seater upholstered in Wicklow Linen £1,311.50
Y974B £1,430.00

Y971 Shoreville Corner section COM 7m £564.00
Y971A Shoreville Corner section upholstered in Kerry Linen £772.00
Y971B Shoreville Corner section upholstered in Antrim Linen £789.50
Y971C Shoreville Corner section upholstered in Wicklow Linen £848.50

Y972 Shoreville Chaise Longue COM 12m £705.00
Y972A Shoreville Chaise Longue upholstered in Kerry Linen £1,062.00
Y972B Shoreville Chaise Longue upholstered in Antrim Linen £1,092.00
Y972C Shoreville Chaise Longue upholstered in Wicklow Linen £1,193.50

UPHOLSTERY EXTRAS Barrier Cloth - Armchair £105.00
Barrier Cloth - Corner Section £129.50
BARRA Barrier Cloth - Sofa £181.00


Made by hand in England. Each frame is constructed of sustainable European hardwood with dowelled, screwed and glued joints. The in-
teriors are traditionally hand webbed and sprung using British products and fillings. Where appropriate legs are polished and finished with
handmade castors and individual nail head trimming. Each piece of our upholstery is custom made for the individual client with their choice
of wood and fabric. Please contact us for further information. All upholstery is made to order. Prices exclude fabric.

Houdan Sofa 2 1/2 Seat
Y860 Houdan Sofa 3 Seat 18m £2,543.50
Y812 Kent Sofa 17.5m £2,716.50
Y866 Malbia Sofa 3 Seat 19.5m £3,025.00
Y152 Oliver Sofa 3 Seat 20m £2,545.00
Y948 Palmer Curved Sofa 22m £2,948.50
Y851 Percy Sofa 2 1/2 Seat 20m £2,986.50
Y115 Percy Sofa 3 Seat 17m £2,063.50
Y236 Rocca Sofa 15m £2,545.00
Y828 Sylvie Curved Sofa 19.5m £2,880.00
Y915 Versus Nova Sofa 13.5m £2,091.50
Y833 16.5m £2,096.50
Y911 16.5m £2,298.50

Christian Chair
Y999 Club Chair 8m £1,476.50
Y863 Cushion Chair 8m £1,383.50
Y190 Daria Chair 6m
Y111 Emerald Chair 5m £990.00
Y937 Houdan Chair 8.5m £736.50
Y110C Lutesse Chair 8.5m £1,476.50
Y556 Marissa Wing Chair 10m £1,256.50
Y913 Marts Chair 9.5m £1,490.00
Y862 Micki Wing Chair 7.5m £1,238.50
Y150 Obecca Chair 8.5m £1,291.50
Y954 Palmer Chair 7.5m £1,255.00
Y686 Palmer Chair Large 5m £1,476.50
Y114 6m £865.00
Y114L 7m £980.00


Y470B Percy Baby Chair 9.5m £1,376.50
Y235 Percy Chair 9.5m £1,376.50
Y855 Pila Chair 7.5m £1,301.50
Y912 Poppy Chair 6m £1,331.50
Y192 Till Chair 8m £1,301.50
Y550B Versus Nova Chair 7m £1,261.50

STOOLS Elka Stool - Double 3.5m £930.00
Elka Stool - Triple 4m £1,088.50
Y466 Fentice Stool 3.5m £1,956.50
Y467 Fentice Stool Dover 3.5m £2,044.00
Y675 Girda Ottoman 5.5m £3,994.00
Y944 Alice Carver Chair 2.5m £796.50
Alice Side Chair 2.5m £556.50
DINING CHAIRS Hammerhead Carver 3.5m £790.00
Hammerhead Side Chair 3m £720.00
Y130A Launay Chair Cushion Seat 4.5m £695.00
Y130S Nantes Barstool 2m £593.50
Y764 Nantes Barstool Carver 2.3m £650.00
Y763 Nantes Carver 3.5m £770.00
Y797 Nantes Side Chair 2.5m £1,081.50
Y940 Pavane Side Chair 2.5m £711.50
Y867 Barrier Cloth - Armchair £106.50
Y861 Barrier Cloth - Dining Chair £50.00
Y609S Barrier Cloth - Run Up £50.00

Special Frame
BARRA Nailing - Armchair £50.00
BARRD Nailing - Dining Chair £50.00
BARRR Nailing - Sofa £50.00
Skirt - 2 Seat Sofa £50.00
BARRS Skirt - 3 Seat Sofa £50.00
SPECF Skirt - Armchair £50.00
NAILA Skirt - Run up £50.00
NAILD £50.00
NAILS £50.00


Made in England, all our bespoke pieces are the epitome of great craftsmanship. All William Yeoward bespoke furniture can be crafted in a
variety of timbers and finishes as standard. Bespoke premium finishes can be offered and will be quoted on upon request. As a bespoke piece
of furniture we can adjust the size to suit your requirements, please contact us to discuss in further detail. All bespoke furniture is made to


DINING TABLES Arman Table £3,216.50 £3,316.50
Asti Extending Dining Table £3,458.50 £3,708.50
Y614 Barramundi Dining Table £5,583.50 £5,791.50


Y802 Barramundi Dining Table - Extending £6,700.00 £6,958.50
Y307 Capstan Dining Table 54'' £3,516.50 £3,875.00
Y308 Capstan Dining Table 68'' £4,541.50 £4,925.00
Y788 Capstan Oval Table £3,533.50 £3,916.50
Y843 Marseilles Dining Table £6,708.50 £7,333.50
Y840 Mereworth Dining Table £5,116.50 £5,900.00

SIDEBOARDS & Arley Console Table £1,866.50 £2,183.50
CONSOLES Arley Sideboard £6,600.00 £7,058.50
Arley Side Table £1,308.50 £1,575.00
Y94 Cire Chest 2 Door Buffet With Mirror £3,625.00 £3,991.50
Y817 Fisher Console Table £1,616.50 £1,875.00
Y92 Hyme Chest £5,250.00 £5,583.50
Y827 Lennox Console Table £1,525.00 £1,733.50
Y621 Meed Console Table £1,916.50 £2,208.50

CABINETS Cherington Bookcase* * also available as painted: £12,616.50 not available
Y202 Mirrored Brick Cabinet
Merchant Cabinet £5,433.50 £5,583.50
Y720 £4,583.50 £5,083.50

SIDE & COFFEE TABLES Architect's Coffee Table - Large £1,525.00 £1,583.50
Architect's Coffee Table - Small £1,491.50 £1,533.50
Y137 Architect's End Table - Small £1,541.50 £1,583.50
Y136 Bleeker Table £1,233.50 £1,433.50
Y134 Bleeker Table with Drawer £1,558.50 £1,708.50
Y238 Celia Coffee Table £3,183.50 £3,666.50
Y765 Sooma Bedside Table £2,208.50 £2,375.00




Y678 Lit Irene Bed including Mattress £12,433.50 £13,458.50
£1,625.00 £1,833.50
Y777 Meed Bedside Table with Drawer £2,500.00 £2,825.00
£3,158.50 £3,375.00
Y779 Meed Dressing Table £2,541.50 £2,750.00

Y786 Sooma Chest of Drawers

Y785 Sooma Dressing Table

DESKS Bacca Writing Desk £2,775.00 £2,925.00
Bacca Writing Desk - Double £6,013.50 £6,346.50
Y681 Celia Desk £4,325.00 £4,608.50
Y799 Matrix Desk £2,083.50 £2,325.00
Y97 Partners Desk £6,791.50 £7,500.00

GAMES TABLES Axis Card Table with Reversible Top £1,875.00 £2,033.50
£5,491.50 £5,750.00
Y674 Volta Games Table with Scrabble, Draughts
Y736 and Chess



A beautiful range of lighting to suit any space. Amazing crystal lamps are hand made in England and come in beautiful jewel like colours.
Stylish ceramic lamps, also made here in England, in great shapes are either handpainted or come in a solid glaze. Hand forged bronze
lamps and contemporary metal floor and table lamps complete the offer. Three styles of shade in either silk or linen are available in a smart
range of colours. All lighting is sold from stock.

Appia Table Lamp Indigo
WYL006 Appia Table Lamp Cloud £163.50
WYL007 Appia Table Lamp Peacock £163.50
WYL008 Appia Table Lamp Moss £163.50
WYL009 Appia Table Lamp Terracotta £163.50
WYL010 Angelica Table Lamp Slate £163.50
WYL011 Angelica Table Lamp Indigo £163.50
WYL016 Angelica Table Lamp Peacock £191.00
WYL017 Angelica Table Lamp Rouge £191.00
WYL018 Annuziata Table Lamp Slate £191.00
WYL019 Annuziata Table Lamp Indigo £191.00
WYL012 Annuziata Table Lamp Peacock £218.00
WYL013 Annuziata Lamp Rouge £218.00
WYL014 £218.00
WYL020 £218.00

STUDIO ART LIGHTING* Alfie Table Lamp Amber £709.00
Alfie Table Lamp Amethyst £709.00
WYL039 Alfie Table Lamp Gold Ruby £709.00
WYL040 Alfie Table Lamp Sage £709.00
WYL041 Alfie Table Lamp Clear £709.00
WYL042 Alfie Table Lamp Turquoise £709.00
WYL043 Alfie Table Lamp Steel Blue £709.00
WYL044 Alfie Table Lamp Aurora £709.00
WYL045 Alfie Table Lamp Slate £709.00
WYL046 Alfie Table Lamp Moss £709.00
WYL047 Alfie Table Lamp Midnight £709.00
WYL048 Aragoa Table Lamp Midnight £585.50
WYL049 Aragoa Table Lamp Moss £585.50
WYL050 Aragoa Table Lamp Aurora £585.50
WYL051 Aragoa Table Lamp Slate £585.50
WYL052 Babette Table Lamp Slate £469.00
WYL053 Babette Table Lamp Reggae £469.00
WYL087 Babette Table Lamps Oceana £469.00
WYL088 Elfreda Table Lamp Gold Ruby £569.00
WYL089 Elfreda Table Lamp Turquoise £569.00
WYL054 Elfreda Table Lamp Moss £569.00
WYL055 Elfreda Table Lamp Midnight £569.00
WYL056 Fulvia Table Lamp Gold Ruby £409.00
WYL057 Fulvia Table Lamp Midnight £409.00
WYL069 Fulvia Table Lamp Slate £409.00
WYL070 Fulvia Table Lamp Steel Blue £409.00
WYL071 Matilda Table Lamp Gold Ruby £554.50
WYL072 Matilda Table Lamp Midnight £554.50
WYL073 Matilda Table Lamp Slate £554.50
WYL074 Matilda Table Lamp Steel Blue £554.50


WYL064 Muffy Table Lamp Gold Ruby £609.00
WYL065 Muffy Table Lamp Midnight £609.00
WYL066 Muffy Table Lamp Moss £609.00
WYL067 Muffy Table Lamp Sage £609.00
WYL068 Muffy Table Lamp Steel Blue £609.00
WYL058 Nerys Table Lamp Amethyst £536.50
WYL059 Nerys Table Lamp Gold Ruby £536.50
WYL060 Nerys Table Lamp Midnight £536.50
WYL061 Nerys Table Lamp Moss £536.50
WYL062 Nerys Table Lamp Slate £536.50
WYL063 Nerys Table Lamp Steel Blue £536.50
WYL080 Ninevagh Table Lamp Gold Ruby £445.50
WYL081 Ninevagh Table Lamp Moss £445.50
WYL082 Ninevagh Table Lamp Sage £445.50
WYL083 Ninevagh Table Lamp Turquoise £445.50
WYL003 Percy Table Lamp Amber £691.00
WYL002 Percy Table Lamp Amethyst £691.00
WYL001 Percy Table Lamp Midnight £691.00
WYL077 Sebastian Table Lamp Gold Ruby £491.00
WYL078 Sebastian Table Lamp Midnight £491.00
WYL079 Sebastian Table Lamp Slate £491.00

*ceramic and studio art lamps exclude lamp shade £1,030.50
BRONZE LIGHTING Cara Floor Lamp Bronze £750.50
Milla Table Lamp Bronze
WYL086 Milla Table Lamp Bronze in Gilded Finish £462.00
WYL085 £474.00
WYL084 £474.00
CONTEMPORARY LIGHTING Gable Table Lamp Antique Bronze £435.00
Gable Table Lamp Brushed Nickel £435.00
WYL036 Gable Table Lamp Polished Nickel £516.50
WYL038 Isabella Floor Lamp Antique Bronze £526.00
WYL037 Isabella Floor Lamp Brushed Nickel £526.00
WYL021 Isabella Floor Lamp Polished Nickel £448.50
WYL023 Mara Floor Lamp Antique Bronze £456.00
WYL022 Mara Floor Lamp Brushed Nickel £456.00
WYL024 Mara Floor Lamp Polished Nickel £507.50
WYL026 Mara Table Lamp Antique Bronze £521.00
WYL025 Mara Table Lamp Brushed Nickel £521.00
WYL030 Mara Table Lamp Polished Nickel £447.00
WYL032 Rooftop Floor Lamp Antiqued Bronze £459.00
WYL031 Rooftop Floor Lamp Brushed Nickel £459.00
WYL027 Rooftop Floor Lamp Polished Nickel
WYL029 Rooftop Table Lamp Antique Bronze
WYL028 Rooftop Table Lamp Brushed Nickel
WYL033 Rooftop Table Lamp Polished Nickel

LAMP SHADES Linen Ivory 16” Drum base x top x slope TRADE EX VAT
Linen Ivory 18” Drum 16” x 16” x 10” 41cm x 41cm x 25cm
WYSHADE01 Linen Ivory 20” Empire 18” x 18” x 11” 46cm x 46cm x 28cm £65.00
WYSHADE02 20” x 13” x 13” 51cm x 33cm x 33cm £75.00
WYSHADE03 £55.00


WYSHADE04 Linen Oatmeal 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £65.00
WYSHADE05 Linen Oatmeal 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £75.00
WYSHADE06 Linen Oatmeal 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £55.00
WYSHADE07 Linen Greige 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £65.00
WYSHADE08 Linen Greige 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £75.00
WYSHADE09 Linen Greige 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £55.00
WYSHADE10 Linen Indigo 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £65.00
WYSHADE11 Linen Indigo 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £75.00
WYSHADE12 Linen Indigo 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £70.00
WYSHADE13 Silk Cloud 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £80.00
WYSHADE14 Silk Cloud 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £90.00
WYSHADE15 Silk Cloud 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £70.00
WYSHADE16 Silk Chalk 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £80.00
WYSHADE17 Silk Chalk 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £90.00
WYSHADE18 Silk Chalk 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £70.00
WYSHADE19 Silk Steel 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £80.00
WYSHADE20 Silk Steel 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £90.00
WYSHADE21 Silk Steel 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm £70.00
WYSHADE22 Silk Midnight 16” Drum 16” x 16” x 10” 41cm x 41cm x 25cm £80.00
WYSHADE23 Silk Midnight 18” Drum 18” x 18” x 11” 46cm x 46cm x 28cm £90.00
WYSHADE24 Silk Midnight 20” Empire 20” x 13” x 13” 51cm x 33cm x 33cm


A beautiful and elegant range of mirrors including wall and free standing styles all finished to the highest possible standard  as you would
expect from William Yeoward. All mirrors are sold from stock.

NICKEL MIRRORS Nickel Landscape Dressing Mirror £843.50
Nickel Tilt Dressing Mirror - Large £843.50
Y159N Nickel Tilt Dressing Mirror - Small £596.50
Y157LN Nickel Triple Dressing Mirror £1,008.50
Y157S Vence Nickel Mirror - Large £1,658.50

COLLECTED MIRRORS Abottsworth Mirror Washed Acacia £450.00
Barrique Mirror Washed Acacia £630.00
Y4235 Chirk Mirror Faux Bronze £413.50
Y4249 Keste Rectangular Antique Silver Mirror £509.00
Y4084 Keste Round Antique Silver Mirror £458.50
Y4232 Keste Round Bronze Mirror £440.00
Y4266 Keste Square Antique Silver Mirror £437.50
Y4234 Keste Square Bronze Mirror £420.00
Y4267 Leicester Mirror Venetian White Oak £645.50
Y4233 Napoli Steel Mirror £478.50
Y4197 Matthew Mirror Antique Silver £290.50
Y4258 Matthew Mirror Bronze £290.50
Y628 Rothesay Mirror Venetian White Oak £792.00
Y627 Sarno Mirror Washed Acacia £818.00
Y4161 Sorbati Bronze Large Mirror £600.00
Y4241 Sorbati Bronze Medium Mirror £438.00
Y4229 Sorbati Bronze Small Mirror £330.00
Y4227 Sorbati Ocean Medium Mirror £438.00
Y4225 Sorbati Rouge Small Mirror £330.00
Y4228 Wickens Mirror Faux Bronze £332.00


Charming and space defining the rug has fast become an essential piece of our offer. Texture, colour and form are the lead elements in this
collection based on so many elements of everyday life. All rugs are sold from stock and available in 3 standard sizes.


WYR017 Amitta - Cloud 160cm x 260cm £361.00

WYR066 Amitta - Cloud 200cm x 300cm £521.00

WYR018 Amitta - Cloud 250cm x 350cm £759.50

WYR060 Amitta - Slate 160cm x 260cm £361.00

WYR061 Amitta - Slate 200cm x 300cm £521.00

WYR062 Amitta - Slate 250cm x 350cm £759.50

WYR050 The Big Blue 160cm x 260cm £785.00

WYR051 The Big Blue 200cm x 300cm £1,135.00

WYR053 The Big Blue 250cm x 350cm £1,655.00

WYR030 Carlotta - Clementine 160cm x 260cm £337.50

WYR031 Carlotta - Clementine 200cm x 300cm £487.00

WYR032 Carlotta - Clementine 250cm x 350cm £710.00

WYR054 Draxon - Indigo 160cm x 260cm £361.00

WYR055 Draxon - Indigo 200cm x 300cm £521.00

WYR056 Draxon - Indigo 250cm x 350cm £759.50

WYR019 Draxon - Russet 160cm x 260cm £361.00

WYR067 Draxon - Russet 200cm x 300cm £521.00

WYR020 Draxon - Russet 250cm x 350cm £759.50

WYR042 Flavia - Blues 160cm x 260cm £154.00

WYR043 Flavia - Blues 200cm x 300cm £222.00

WYR044 Flavia - Blues 250cm x 350cm £324.00

WYR039 Lucia - Storm Cloud 160cm x 260cm £258.00

WYR040 Lucia - Storm Cloud 200cm x 300cm £372.00

WYR041 Lucia - Storm Cloud 250cm x 350cm £542.50

WYR057 Mariah - Indigo 160cm x 260cm £229.50

WYR058 Mariah - Indigo 200cm x 300cm £330.50

WYR059 Mariah - Indigo 250cm x 350cm £482.00

WYR047 Nancy - Multicolour 160cm x 260cm £437.50

WYR048 Nancy - Multicolour 200cm x 300cm £631.50

WYR049 Nancy - Multicolour 250cm x 350cm £920.50

WYR025 Pebble - Woad 160cm x 260cm £323.50

WYR068 Pebble - Woad 200cm x 300cm £467.00

WYR026 Pebble - Woad 250cm x 350cm £680.50

WYR011 Raggs - Denim 160cm x 260cm £136.00

WYR012 Raggs - Denim 200cm x 300cm £196.00

WYR001 Raggs - Denim 250cm x 350cm £286.00

WYR015 Rhoscolyn - Biscuit 160cm x 260cm £295.50

WYR069 Rhoscolyn - Biscuit 200cm x 300cm £426.00

WYR016 Rhoscolyn - Biscuit 250cm x 350cm £621.50

WYR033 Rhoscolyn - Cloud 160cm x 260cm £295.50

WYR034 Rhoscolyn - Cloud 200cm x 300cm £426.00

WYR035 Rhoscolyn - Cloud 250cm x 350cm £621.50

WYR013 Rhoscolyn - Cobalt 160cm x 260cm £295.50

WYR070 Rhoscolyn - Cobalt 200cm x 300cm £426.00

WYR014 Rhoscolyn - Cobalt 250cm x 350cm £621.50

WYR002 Riviere - Biscuit 160cm x 260cm £361.00

WYR071 Riviere - Biscuit 200cm x 300cm £521.00

WYR003 Riviere - Biscuit 250cm x 350cm £759.50

WYR005 Teidi - Ruby 160cm x 260cm £305.00

WYR007 Teidi - Ruby 200cm x 300cm £440.00

WYR006 Teidi - Ruby 250cm x 350cm £641.20

WYR008 Teidi - Woad 160cm x 260cm £305.00

WYR009 Teidi - Woad 200cm x 300cm £440.00

WYR010 Teidi - Woad 250cm x 350cm £641.20



Our handmade couture cushions are grouped in colours more enticing and beautiful than ever imaginable then layered with interesting print
techniques on great textures and embellished with exquisite embroidery and appliqué work. All cushions are sold from stock.


WYC066 Aritha - Forest 50cm x 35cm £29.00
WYC068 Aritha - Oceana 50cm x 35cm £29.00
WYC070 Aritha - Orange Tree 50cm x 35cm £29.00
WYC069 Aritha - Roses 50cm x 35cm £29.00
WYC067 Aritha - Slates 50cm x 35cm £29.00
WYC084 Barbara - Denim 50cm x 50cm £43.00
WYC034 Birdie - Denim 60cm x 60cm £35.50
WYC035 Birdie - Greige 60cm x 60cm £35.50
WYC085 Casablanca - Spice Market 60cm x 40cm £50.50
WYC075 Delfina - Brick 60cm x 40cm £32.00
WYC045 Delfina - Cloud 60cm x 40cm £32.00
WYC046 Delfina - Denim 60cm x 40cm £32.00
WYC076 Delfina - Greige 60cm x 40cm £32.00
WYC007 Frida - Blood Orange 50cm x 50cm £41.50
WYC005 Frida - Charcoal 50cm x 50cm £41.50
WYC006 Frida - Citrine Lime 50cm x 50cm £41.50
WYC004 Frida - French Navy 50cm x 50cm £41.50
WYC009 Frida - Raspberry 50cm x 50cm £41.50
WYC008 Frida - Tobacco 50cm x 50cm £41.50
WYC081 House Plants 60cm x 60cm £34.00
WYC080 Laura's Chair 60cm x 60cm £34.00
WYC029 Marielle - Indigo 60cm x 40cm £32.50
WYC079 Mirror, Mirror 60cm x 40cm £24.18
WYC063 Nikita - Citrine 60cm x 40cm £32.00
WYC062 Nikita - Forest 60cm x 40cm £32.00
WYC064 Nikita - Fuchsia 60cm x 40cm £32.00
WYC061 Nikita - Midnight 60cm x 40cm £32.00
WYC057 Nikita - Oceana 60cm x 40cm £32.00
WYC059 Nikita - Orange Sky 60cm x 40cm £32.00
WYC058 Nikita - Rose Bleu 60cm x 40cm £32.00
WYC060 Nikita - Roses 60cm x 40cm £32.00
WYC065 Nikita - Slates 60cm x 40cm £32.00
WYC086 Paddy - Blood Orange 50cm x 50cm £27.50
WYC052 Paddy - Citrine 50cm x 50cm £27.50
WYC049 Paddy - Denim Noir 50cm x 50cm £27.50
WYC051 Paddy - Espresso 50cm x 50cm £27.50
WYC053 Paddy - Forest 50cm x 50cm £27.50
WYC087 Paddy - French Navy 50cm x 50cm £27.50
WYC055 Paddy - Fuchsia 50cm x 50cm £27.50
WYC048 Paddy - Marine 50cm x 50cm £27.50
WYC088 Paddy - Mustard 50cm x 50cm £27.50
WYC089 Paddy - Olive 50cm x 50cm £27.50
WYC047 Paddy - Peacock 50cm x 50cm £27.50
WYC054 Paddy - Plum 50cm x 50cm £27.50
WYC090 Paddy - Poppy 50cm x 50cm £27.50
WYC091 Paddy - Raspberry 50cm x 50cm £27.50
WYC056 Paddy - Rose 50cm x 50cm £27.50
WYC050 Paddy - Slate 50cm x 50cm £27.50
WYC092 Paddy - Tobacco 50cm x 50cm £27.50
WYC024 Plymton - Ocean 60cm x 60cm £34.00


WYC026 Plymton - Slate 60cm x 60cm £34.00
WYC025 Plymton - Terracotta 60cm x 60cm £34.00
WYC042 Rikki - Indigo 60cm x 60cm £57.00
WYC041 Rikki - Rouge 60cm x 60cm £57.00
WYC031 Ronnie - Indigo 50cm x 50cm £36.00
WYC030 Ronnie - Rouge 50cm x 50cm £36.00
WYC033 Rosita - Greige 50cm x 50cm £37.00
WYC032 Rosita - Rose 50cm x 50cm £37.00
WYC078 Screened 60cm x 40cm £32.00
WYC043 Strachen - Indigo 60cm x 40cm £33.00
WYC044 Strachen - Terracotta 60cm x 40cm £33.00
WYC077 Surekha - Marine 60cm x 60cm £35.50
WYC037 Triano - Denim 60cm x 40cm £36.50
WYC039 Triano - Sage 60cm x 40cm £36.50
WYC038 Triano - Slate 60cm x 40cm £36.50
WYC040 Triano - Terracotta 60cm x 40cm £36.50
WYC093 Zafora - Ocean 60cm x 40cm £36.50
WYC094 Zafora - Ochre 60cm x 40cm £36.50
WYC012 Zanie - Celery 60cm x 40cm £40.50
WYC010 Zanie - Midnight 60cm x 40cm £40.50
WYC011 Zanie - Mocha 60cm x 40cm £40.50
WYC036 Ziggy - Mocha 50cm x 50cm £33.00


NOTES .........

NOTES .........

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