WY AW21 Rugs

WILLIAM YEOWARD

RUGS

AUTUMN WINTER 2021

WILLIAM YEOWARD

RUGS

Working on new design ideas and finding new qualities for our rug collection is always a
real joy. Our one absolute constant is that we always work with the very best artisans who
are true masters of their trade to make our beautiful luxurious rugs and it really matters
that all we do is of the highest quality. For Autumn/Winter 21 we are delighted to add four
beautiful new rugs to our range. Onda provides drama, Imaza offers something tailored yet
decorative, while Madoka adds something stylish and serene to the range. Then of course
we have a fabulous new colour way of our favourite Draxon design. Literally something for

everyone and every space!

IMAZA OCEAN

WYR00104X 160x260cm, WYR00105X 200x300cm, WYR00106X 250x350cm
Layers of Ikat inspired patterning have been carefully arranged to create this decorative yet versatile design that

celebrates many of our favourite Yeoward shades of blue. Hand knotted in luxurious bamboo viscose yarns.



MERIEL JADE

WYR00088X 160x260cm, WYR00089X 200x300cm, WYR00090X 250x350cm
Rich shades of jade and peacock float over a neutral background of slate, dove and palest
grey to form a truly beautiful rug. Handknotted in shimmering bamboo to create a glamorously

modern design. Versatile, stylish and contemporary.





CIOTTOLI JADE

WYR00093X 160x260cm, WYR00092X 200x300cm, WYR00091X 250x350cm
A stylish and versatile statement design. First we have hand looped viscose yarns to create a
tightly looped, textural ground. Next we have double dyed the ground in a vibrant shade of
jade to create subtle shading and movement. A handtufted raised pile in neutral pure wool

completes the design. Just beautiful.

SANTA FE JADE - OUTDOOR/INDOOR

WYR00094X 160x260cm, WYR00095X 200x300cm, WYR00096X 250x350cm
Designed to be used outdoors, this rug has been so cleverly woven that it looks and feels just
like a woollen flat weave. It is absolutely perfect for both indoor and outdoor use. A perfectly
balanced William Yeoward stripe design in vibrant shades of indigo, jade and peacock that has

to be seen to be believed!





ONDA INDIGO

WYR00107X 160x260cm, WYR00108X 200x300cm, WYR00109X 250x350cm
Waves of rich, gorgeous colour from the inkiest of indigos, through a myriad of blues tones to
neutral, combine to form this organically patterned and dramatic design. Handtufted using

particularly dense pure viscose yarns.

DRAXON INDIGO

WYR00054X 160x260cm, WYR00055X 200x300cm, WYR00056X 250x350cm
Long one of our favourite designs, we are thrilled to now offer it in indigo and peacock. The new

arrangement of colours is perfectly balanced and quite divine!





KALATA INDIGO

WYR05032X 160x260cm, WYR05031X 200x300cm, WYR05033X 250x350cm
Almost a herringbone! This modern take on a favourite Yeoward pattern has an undulating yet
softly graphic quality to it. Rich shades of blue and neutral colour are perfectly balanced and
soft matt pure wool and lustrous mottled viscose yarns combine to perfect effect. Handtufted.

ROCKPOOL PEACOCK

WYR05024X 160x260cm, WYR05025X 200x300cm, WYR05016X 250x350cm
Originally a hand painted document. This organic pattern retains all the movement of shape and
colour that we felt was so important. Clever use of wool and viscose yarns and the wonderful shades of
peacock, denim, indigo and ink combine in masterly fashion to create this versatile and beautiful rug.





MARIAH INDIGO

WYR00057X 160x260cm, WYR00058X 200x300cm, WYR00059X 250x350cm
Inspired by an exquisite hand dyed indigo fabric discovered in a market a long time ago. It is
always so exciting when years later a treasured design finds its moment to shine. This exquisite

hand tufted rug has been double dyed to recreate the original document quite perfectly!

THE BIG BLUE

WYR00050X 160x260cm, WYR00051X 200x300cm, WYR00053X 250x350cm
As the name suggests our 'Big Blue' is all about ocean and sky. About abstract and layers,
about colour on colour and the eternity of space. The Big Blue is a watercolour of nature at her

most natural. Hand knotted.





FLAVIA BLUES

WYR00042X 160x260cm, WYR00043X 200x300cm, WYR00044X 250x350cm
The greyish blues of the tufted recycled denim contrast wonderfully with the pure neutral wool
ground. This luxurious rug is rich in texture, while the free flowing nature of its pattern lends it

great character and versatility.

PEBBLE WOAD

WYR00025X 160x260cm, WYR00068X 200x300cm, WYR00026X 250x350cm
Pebbles can of course be only that! The seaside in summertime, the reflection of the blue sky
bounces off the supporting sand and the pebbles have an infinite pattern that neither begins or

ends which is why the rug works so very well in a decorative environment.





MADOKA CLOUD

WYR05036X 160x260cm, WYR05037X 200x300cm, WYR05038X 250x350cm
Silvery grey and cream shades of lustrous viscose have been used to form the circles, lines, spots and
leaves that are set against the textural looped pile of the neutral pure wool ground. Softly geometric

and elegantly neutral in tone, this design will suit any space. Hand tufted in wool and viscose.

FONTANETTA SILVER

WYR00086X 160x260cm, WYR00080X 200x300cm, WYR00087X 250x350cm
This exquisitely hand-knotted rug reflects the intricacy of plumage. Beauty surrounds us
everywhere, the eye just needs to look. Layers of neutral colour and texture combine to create

this sophisticated and versatile pattern designed to be timeless.





AMITTA SLATE

WYR00060X 160x260cm, WYR00061X 200x300cm, WYR00062X 250x350cm
When pattern, texture and colour meet as perfectly as this, you have the recipe for a rug
that will slide effortlessly into both neutral and colourful schemes in a way that will ensure its

decorative success.

DRAXON GRASS

WYR05022X 160x260cm, WYR05023X 200x300cm, WYR05018X 250x350cm
This will always be a favourite design! Draxon is utterly timeless and completely versatile. Here it is
given a new twist with highlights of grass green, slate and dove, hand tufted in lustrous yarns against a

luxurious pure wool ground.





AMITTA CLOUD

WYR00017X 160x260cm, WYR00066X 200x300cm, WYR00018X 250x350cm
Amitta was inspired by a sketch of frogs spawn in the early summer drifting on a simple pond.

The ease with which this rug slides into both neutral and colourful schemes will ensure its
decorative success.

RHOSCOLYN CLOUD

WYR00033X 160x260cm, WYR00034X 200x300cm, WYR00035X 250x350cm
Cloudy skies on the North Wales sands brought us naturally to the decision to add Rhoscolyn in

cloud on cloud hues.





DRAXON CITRON

WYR00100X 160x260cm, WYR00101X 200x300cm, WYR00102X 250x350cm
Long one of our favourite designs, we are very pleased indeed to now offer Draxon in citron
and slate. This combination of colours is perfectly balanced and extremely smart. Handtufted in

luxurious wool and viscose.

MERIEL CITRON

WYR05027X 160x260cm, WYR05028X 200x300cm, WYR05029X 250x350cm
Vibrant shades of yellow and citron float over a neutral background of slate, dove and palest
grey to form a truly beautiful rug. Handknotted in shimmering bamboo to create a glamorously

modern design. Versatile, stylish and contemporary!





PIEDRA CHARCOAL

WYR05034X 160x260cm, WYR05030X 200x300cm, WYR05035X 250x350cm
Imagine a fossil hunting day trip to Dorset’s Jurassic coast and the excitement felt by young and
old alike as you search for ammonites! This most ancient of forms has been translated to create

a modern and sophisticated rug to suit any home. Hand tufted in pure wool, the charcoal
ground has been double dyed to create the wonderful shading effect and then tufted again to

form the pattern.

RHOSCOLYN BISCUIT

WYR00015X 160x260cm, WYR00069X 200x300cm, WYR00016X 250x350cm
Rhoscolyn came from the rigid sands of the North Wales coastline, both natural and biscuit give

both colours obvious relevance.





DRAXON RUSSET

WYR00019X 160x260cm, WYR00067X 200x300cm, WYR00020X 250x350cm
Reminiscent of childhood memories lining up stones on the beach during sumer holidays.
Draxon is a grown up version of this favourite pastime. Dashes of colour and punctuations of

black makes Draxon both decorative and strong.

SANTA FE SPICE - OUTDOOR/INDOOR

WYR00097X 160x260cm, WYR00098X 200x300cm, WYR00099X 250x350cm
Designed to be used outdoors, this rug has been so cleverly woven that it looks and feels just like a
woollen flat weave. It is absolutely perfect for both indoor and outdoor use. A perfectly balanced

William Yeoward stripe design in our favourite spice shades that has to be seen to be believed!



IMAZA OCEAN CIOTTOLI JADE MERIEL JADE SANTA FE JADE OUTDOOR RUG
WYR00104X 160x260cm WYR00093X 160x260cm WYR00088X 160x260cm WYR00094X 160x260cm
WYR00105X 200x300cm WYR00092X 200x300cm WYR00089X 200x300cm WYR00095X 200x300cm
WYR00106X 250x350cm WYR00091X 250x350cm WYR00090X 250x350cm WYR00096X 250x350cm
Hand knotted 90% bamboo, 10% cotton Hand tufted 70% wool 30% viscose Hand knotted 90% bamboo, 10% cotton 100% recycled PET

ONDA INDIGO KALATA INDIGO ROCKPOOL PEACOCK MARIAH INDIGO
WYR00107X 160x260cm WYR05032X 160x260cm WYR05024X 160x260cm WYR00057X 160x260cm
WYR00108X 200x300cm WYR05031X 200x300cm WYR05025X 200x300cm WYR00058X 200x300cm
WYR00109X 250x350cm WYR05033X 250x350cm WYR05016X 250x350cm WYR00059X 250x350cm
Hand tufted 100% viscose Hand tufted 75% wool 25% viscose Hand tufted 65% wool, 35% viscose Hand tufted 100% wool, double dyed

DRAXON INDIGO THE BIG BLUE FLAVIA BLUES PEBBLE WOAD
WYR00054X 160x260cm WYR00050X 160x260cm WYR00042X 160x260cm WYR00025X 160x260cm
WYR00055X 200x300cm WYR00051X 200x300cm WYR00043X 200x300cm WYR00068X 200x300cm
WYR00056X 250x350cm WYR00053X 250x350cm WYR00044X 250x350cm WYR00026X 250x350cm
Hand tufted 50% wool 50% viscose Hand knotted 90% bamboo, 10% cotton Hand tufted 60% cotton, 40% wool Hand tufted 60% viscose, 40% wool

MADOKA CLOUD FONTANETTA SILVER DRAXON GRASS RHOSCOLYN BISCUIT
WYR05036X 160x260cm WYR00086X 160x260cm WYR05022X 160x260cm WYR00015X 160x260cm
WYR05037X 200x300cm WYR00080X 200x300cm WYR05023X 200x300cm WYR00069X 200x300cm
WYR05038X 250x350cm WYR00087X 250x350cm WYR05018X 250x350cm WYR00016X 250x350cm
Hand tufted 75% wool, 25% viscose Hand knotted 90% bamboo, 10% cotton Hand tufted 50% wool 50% viscose Hand tufted 75% viscose, 25% wool