SESSION 1: 2021/2022
COURSE: PROLOGUE TO GRAPHIC DESIGN
CODE: DVG10022
STUDENT NAME: Ahmad’ilmee bin mohamed
REGISTRATION NUMBER:09DRG21F1007
LECTURER NAME: MADAM NURULKUSUMA BINTI ADNAN
SUBMISSION DATE:
DEFINITION GRAPHIC DESIGN
the art or profession of using design elements such as
typography and images to convey information or create an effect
graphic design is the communication of an idea using visual means.
Graphic designers use various tools to achieve the goal, including
elements like typography, colors, shapes, and illustrations.
Graphic design is the profession and academic discipline whose activity consists in
projecting visual communications intended to transmit specific messages to social
groups, with specific objectives.
Definition Typography design
-Typography is the art and technique of arranging type to make written language legible,
readable and appealing when displayed.
-Type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and
letter-spacing (tracking), and adjusting the space between pairs of letters
Definition corporate identity design
-A corporate identity or corporate image is the manner in which a corporation, firm or
business enterprise presents itself to the public
-The corporate identity is typically visualized by branding and with the use of trademarks
Definition Advertising Design
-Advertising design refers to the creation and organization of visual artwork used in
advertisements (ads) for products and services
-The design elements used include fancy lettering, borders, cartoons, illustrations, and
photographs.
Definition Illustration design
-Illustrations mean an artist interprets a text, or even social meaning, turning it into a drawing or painting.
-An illustration is used to create emotion or give a message.
-Illustrations are used in books, magazines, advertisements, comic books, cartooning, fashion design,
storyboards and video games.
Packaging Design
-Packaging design is the connection of form, structure, materials, color, imagery,
typography, and regulatory information with ancillary design elements to make a
product suitable for marketing. Its primary objective is to create a vehicle that serves
to contain, protect, transport, dispense, store, identify, and distinguish a product in
the marketplace.
Digital Media
-Digital media refers to technology or content that’s consumed or encrypted through a machine-readable
platform.
-digital media can be defined as information shared through a digital device or screen
-Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks, virtual
reality, or digital art