Story of Kamala

The Story of

Kamala

Authentic Cascara Tea

Prepared by:
Biesha Bumi Pertiwi

KAMALA

CONTRIBUTORS

Co-authored by:
Evita Nooriana Arimurti
Afyan Cholil Asy’ari
Windi Dian Tri Astuti
Muhammad Naufal Wildany
Muhammad Luthfi Dzulfiqor

Edited by:
Evita Nooriana Arimurti

Disclaimer:
The stories, findings, interpretations and conclusions presented in
this documents are those of the authors. The information and
calculations presented in this analysis are believed to be accurate.

Prepared by: Biesha Bumi Pertiwi x Biorefinery Society

2.

CONTENTS

5. Meet Our Super Fruit!
8. Problem Statement
10. Kamala
19. Benefits
25. Impact

Kamala 

Authentic
Cascara Tea

3.

Chapter 1

MEET OUR SECRET FRUIT

MEET OUR SECRET FRUIT

You’re probably pretty familiar with the coffee bean. It’s dark,
aromatic, and might provide you with a lift-off each morning and
flavor throughout the day. But do you know where that bean comes

from?

The coffee bean is actually the center of the coffeefruit. And while we
at Kamala love a good cup of joe, we’re pretty pumped
about repurposing the outside of the fruit, too. See, the coffeefruit’s
red pulp has free-radical fighting antioxidants. Antioxidants help
maintain your body’s natural protections against potentially damaging
process such as oxidation. In other words, antioxidants are like your
body’s bodyguard. So as you can probably imagine, we love the
coffeefruit.
We are constantly innovating processes to convert this once discarded
coffee byproduct into an even better super ingredient. In fact, we think
of it as our super-secret fruit!

Chapter 2

PROBLEM STATEMENT

PROBLEM STATEMENT

Traditional Coffee Sustainable Coffee
Processing Processing

Case study in Ciwidey Village Biesha Bumi Pertiwi
Bandung 2019

Cascara, with all the benefits Advanced processing:
contained, was not utilized the polyphenol contained
(antioxidant) is maintained

Chapter 3

KAMALA

KAMALA

Kamala, which has the meaning of Lotus, is a natural beauty tea
made from coffee cherry pulp. Lotus itself is a symbol of purity
and beauty from nature. Satisfy your cravings for Kamala with

our 4-count variety packs. Each one lets you travel through a
world of flavor, with exotic tastes from Ciwidey coffee farm

infused with antioxidant goodness from the coffeefruit.

Chapter 4

BENEFITS

benefits

Antioxidants (good) free radicals(bad) damage stopped

Antioxidants Caused by pollution, Neutralized, the
give an extra UV radiation, x-rays, chain of free
electron to the radicals stops.
free radical stress, strenuous
exercise and other Atom becomes
stable.
factors

Kamala are powered by a “secret superfruit”
—a.k.a. the coffeefruit— which includes the
fruit surrounding the coffee bean. The fact
that the coffeefruit’s outside is an
ingredient that, until recently, had not been
widely used in beverages found on your
favorite stores’ shelves.

Kamala also an excellent source of antioxidant Vitamin C. Vitamin C is
needed for the growth and repair of tissues in all parts of your body. 

Chapter 5

IMPACT

impact

environment

Typically, coffee farmers discard
the fruit portion of the coffee plant
and use only the bean. This means
for many years this superfruit has
gone to waste

economic

The second stream of revenue
improves the lives of farmers, better
education and reinvesting in
communities and land

social

Purchasing the whole coffee fruit
produces a second stream of
revenue for coffee farmers opening
new opportunities

Thank You

Contact Info:

WHATSAPP

085155309022

WEBSITE

linktr.ee/kamala.organic

INSTAGRAM

@kamala.organic

EMAIL

[email protected]