Agent Selling 16pg Booklet

PAM CAPUTO

SELLER?S GUIDE

Dear Neighbors,

M y passion f or Real Est at e is undeniable. This is more t han my market ,
it ?s my home. M y real est at e career has allowed me t o use t hat passion t o
guide people and f riends t o discover t heir home in t his communit y as
well. I?m proud of t he relat ionships I have developed t hroughout my
career t hat have enabled me t o highlight t he best t hings about living
here t o t he many new people t hat I meet .

Being part of t he Real Est at e One Family of Companies has provided me
wit h t he net work and resources t hat makes buying and selling a house
easier t han ever. As t he largest broker in t he st at e, Real Est at e One
provides me wit h access t o services t hat not only f inds and t arget s
buyers but can also assist wit h every aspect of your real est at e
e xp er i en ce.

Creat ing smoot h and easy t ransact ions f or all my client s is incredibly
import ant t o me. They are not j ust sales t o me, but inst ead are t he great
relat ionships t hat I am f ort unat e t o develop. M y client s always know t hat
I?m t here f or t hem ?now and years in t he f ut ure. M y goal is t o get t o know
you as a t rust ed advisor, f riend and neighbor.

Ki n d l y,

Pam Caput o

ALL ABOUT

PAM CAPUTO

PROFILE

Pam Caput o brings a prof essional and personal approach t o meet ever y client ?s real est at e needs. Wit h years of
experience, an expert knowledge of t he communit y, ext raordinar y market ing and negot iat ion skills and t he
resources of t he largest broker in t he st at e, Pam is poised t o make your selling your house a sat isf ying and
successf ul experience.

{ 23} { 150} { 10}

YEARS OF EXPERIENCE HOM ES SOLD M ILLIONS IN SALES

EXPERIENCE AWARDS AFFILIATIONS

{ Realt or, Associat e Broker} - { Top 1% of Realt ors® nat ionally} - Real Est at e One
Real Est at e One - { Top Producer} - Nat ional Associat ion of Realt ors
- { Real Est at e One - Leading Real Est at e Companies
Specializing in:
- { Luxur y Propert ies} Circle of Excellence} of t he World
- { New Const ruct ion} - { 90% of business is - Luxur y Port f olio
- { Condominiums}
- { Single Family Homes} repeat or ref errals}

M Y CLIENTS SAY

TESTIM ONIALS

IM M EDIATE INTEREST AND QUICK SALE

?Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do eiusmod
t empor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nost rud exercit at ion ullamco laboris nisi ut aliquip ex ea
commodo consequat . Duis aut e irure dolor in reprehenderit in volupt at e
velit esse cillum dolore eu f ugiat nulla pariat ur. Except eur sint occaecat
cupidat at non proident , sunt in culpa qui of f icia deserunt mollit anim id
est laborum lorem ipsum solor det ire amet .?
- { John, Cit y Name}

{ AGENT} WAS THERE EVERY STEP OF THE WAY

?Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do eiusmod
t empor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nost rud exercit at ion ullamco laboris nisi ut aliquip ex ea
commodo consequat . Duis aut e irure dolor in reprehenderit in volupt at e
velit esse cillum dolore eu f ugiat nulla pariat ur. Except eur sint occaecat
cupidat at non proident , sunt in culpa qui of f icia deserunt mollit anim id
est laborum.?
- { Tammy, Cit y Name}

WE SOLD FOR M ORE THAN WE EXPECTED

?Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do eiusmod
t empor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nost rud exercit at ion ullamco laboris nisi ut aliquip ex ea
commodo consequat . Duis aut e irure dolor in reprehenderit in volupt at e
velit esse cillum dolore eu f ugiat nulla pariat ur. Except eur sint occaecat
cupidat at non proident , sunt in culpa qui of f icia deserunt mollit anim id
est laborum.?
- { Pat , Cit y Name}



M EETING ALL YOUR REAL ESTATE NEEDS

THE TEAM

RANDY HASSAN

JOHN ADAM S M ORTGAGE LENDER I PH (000) 000-0000
TEAM M EM [email protected]
Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do
eiusmod t empor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nost rud exercit at ion ullamco laboris nisi ut
aliquip ex ea commodo consequat . Duis aut e irure dolor in
reprehenderit in volupt at e velit esse cillum dolore eu f ugiat nulla.

HUNTER REEVES

INSURACE ONE I PH (000) 000-0000
TEAM M EM [email protected]
Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do
eiusmod t empor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nost rud exercit at ion ullamco laboris nisi ut
aliquip ex ea commodo consequat . Duis aut e irure dolor in
reprehenderit in volupt at e velit esse cillum dolore eu f ugiat nulla.

LISA ROZM ARNIEWICZ

SALES/M ARKETING M ANAGER I PH (000) 000-0000
TEAM M EM [email protected]
Lorem ipsum dolor sit amet , consect et ur adipiscing elit , sed do
eiusmod t empor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nost rud exercit at ion ullamco laboris nisi ut
aliquip ex ea commodo consequat . Duis aut e irure dolor in
reprehenderit in volupt at e velit esse cillum dolore eu f ugiat nulla.

BENEFITS OF WORKING WITH THE

REAL ESTATE ONE FAM ILY OF COM PANIES

M ICHIGAN?S LARGEST BROKERAGE

You may ask, why does t hat mat t er t o me? It ?s a great benef it in many ways. Our net work of 75 of f ices and over
2,000 sales associat es allows me t o connect your home wit h serious buyers. And, we?re t he only broker t o hold a
t op posit ion in every M et ro Det roit market .

As market leaders in your communit y, we?re f amiliar wit h your market and we use t his knowledge t o creat e a
successf ul experience selling your house. Our in-house research t eam provides mont hly, area-specif ic report s
wit h det ails on mont hly market t rends and f orecast s.

And af t er t he sale, we won?t leave you hanging. If your plan is t o purchase a new house, our HomeSuit e ser vices
provides a smoot h, convenient homebuying experience. Your purchasing t ransact ion is handled by one t eam ?
f rom mort gage, t it le and insurance t o rent ing your vacat ion home and invest ment propert ies. Since all
t ransact ions are handled by one t eam, we communicat e easily, prevent mist akes and save you t ime and money.

$5.86 24 ,331 2.28

BILLION IN SALES VOLUM E* PROPERTIES SOLD/LEASED* UNIQUE VISITS TO
OUR WEBSITES AND APP*

*2019 DATA

RANKED NATIONW IDE LOCAL AND GLOBAL TOP W ORKPLACE

Our f amily of companies We?re more successf ul t han any As you begin t he selling process,
consist ent ly ranks in t he Top 15 nat ional f ranchise brokerage. Ten you?ll see all of t he pieces and
brokers in t he nat ion and is t he 9t h of t he Top 25 real est at e people t hat play a role in t he
largest independent brokerage. companies in t he U.S. are in our success of your t ransact ion. Our
Your selling experience is ser viced Leading Real Est at e Companies of cult ure is built t o keep
by one of t he best brokers in t he t he World® net work. This means employees and agent s engaged
count ry while you reap all of t he people f rom around t he nat ion and and mot ivat ed. We believe t he
local benef it s of our close globe will have eyes on your happier our f amily members are
connect ions and care. list ing. at work, t he bet t er service t hey
will provide you.

LISTING YOUR HOM E

OUR INITIAL STEPS

Underst anding your want s, needs, and expect at ions early in t he selling
process ensures we?re always working t owards t he same goal t oget her.

WHAT IS A SELLER?S AGENT? 1 We st art wit h an in-person meet ing. I?ll ask you some quest ions
about your mot ivat ion, desires and goals in selling your house.
A seller?s agent always Selling your home is a big decision and knowing t he answers t o
promot es t he best int erest s of t hese quest ions will help me t o reach t hose goals.
t he seller.
2 We?ll walk t hrough your home t oget her. This is where we?ll discuss
They f ully disclose t o t he seller recommended act ions like de-clut t ering, minor repairs or st aging
all known f act s t hat may or may and also where we?ll t alk openly about your house?s best f eat ures
not af f ect or inf luence t he as well as any drawbacks I may see. I also like t o underst and what
seller?s decision t o accept an drew you t o t he house in t he f irst place which helps t o market it
of f er t o purchase. more ef f ect ively.

The agent keeps conf ident ial 3 We?ll discuss pricing and st rat egies f or your home. Pricing your
t he seller?s mot ivat ion f or home correct ly f rom t he st art is crit ical t o your success as a
sel l i n g . seller. We?ll sit down and t alk about t he pit f alls of pricing t oo high
or t oo low. By using research, experience, market knowledge and
The agent discloses t o t he recent neighborhood comps, I will f ind t he best list ing price f or
seller all known inf ormat ion your house.
about t he ident it y of all buyers
and t he willingness of t hose 4 We will creat e a cust om market ing plan f or your home. Your
buyers t o complet e t he sale or propert y deser ves a market ing campaign t hat will highlight it ?s
offer a higher price. specif ic f eat ures t o buyers. We?ll develop a plan t o ut ilize print ,
digit al and social channels as well as our f amily?s ext ensive reach
t o t arget your prospect ive base.

5 Finally, we?ll t alk about expect at ions. As your Realt or, I need t o
prepare you f or t he selling process and help you set reasonable,
logical expect at ions. We?ll also discuss your expect at ions f rom
me, expect at ions t hat I?ll have of you and t he best way f or us t o
communicat e. Toget her we?ll f igure out how t o best work as a
t eam t o sell your home quickly and ef f icient ly.

THE LISTING PROCESS

WHAT TO EXPECT

INSTALL LOCKBOX ORDER FOR SALE COORDINATE
WITH EXTRA KEYS YARD SIGN PHOTO SHOOT

CREATE CREATE CUSTOM IZED CREATE M LS LISTING
PROPERTY FLYERS PROPERTY WEBSITE REVIEW WITH YOU
BEFORE IT IS LIVE

POST LISTING ON-LINE REACH OUT TO AGENTS IDENTIFY AND CONTACT
Zillow, Trulia, Realt or.com Those who may be TOP LOCAL AGENTS

and many more working wit h buyers t hat are To promot e your propert y
int erest ed in your propert y t o local agent s

SEND OUT INTERNET CAM PAIGN SEND OUT
JUST LISTED CAM PAIGN Target Facebook buyer JUST LISTED POSTCARDS
dat abase and social media TO YOUR NEIGHBORHOOD
To my ent ire social
media and dat abase

M AKE CALLS PRE- QUA LIFY CONDUCT
EVERY M ORNING ALL BUYERS BEFORE OPEN HOUSE EVENT
Find qualif ied buyers PRIVATE SHOWINGS (Upon seller?s request )

CREATE PROPERTY REGULAR LISTING SOLD!
THANK YOU CARDS REVIEWS WITH YOU
For ever y buyer and agent Updat es on act ivit y wit h
who shows your home your list ing and t he sale of

your home

M ARKETING YOUR HOM E

OUR RESEARCH

BUYER M IGRATION TREND ANALYSIS

The Buyer Trend M igrat ion report generat es t rends of past t ransact ions
in your area in order t o see where t he buyers are most likely t o come
f rom. This helps t o f ocus t he market ing of your house t o t hose most likely
t o buy your home, which leads t o a quicker sale. This report is exclusive t o
t he Real Est at e One Family of Companies, so it ?s a unique and specialized
market ing approach t hat will help in f inding t he buyer for your home
bef ore anyone else can.

M ARKET RESEARCH

We have ext ensive knowledge of t he real est at e market and current
market condit ions. Our in-house research t eam int egrat es mont hly dat a
f rom our int ernal dat abases and t he M ult iple List ing Ser vice (M LS) t o
provide a cust omized market analysis. And I?ll give you access t o
unlimit ed knowledge about t he current market t rends and f orecast s.
These visual report s are easy t o digest and t he dat a is local, so you?ll have
everyt hing you need t o underst and selling in your market area.

M ont hly Housing M arket M inut e M arket Quart erly
Re p o r t Vi d eo *
Summaries* Count y M arket

Report s

OUR KNOWLEDGE STRETCHES FURTHER

As a member of Leading Real Est at e Companies of t he World,® we have

access t o a long list of met rics relat ed t o sales, market coverage, and

more. LeadingRE provides t heir members wit h world-class business

resources and nat ional and global connect ions.

*City data



M ARKETING YOUR HOM E

OUR TOOLS

85% OF BUYERS FIND THEIR YARD SIGNS
NEW HOUSE VIA THE
INTERNET, REAL ESTATE Yard signs are a great way t o advert ise t hat your house is f or sale. When
AGENTS OR SIGNAGE home buyers see my sign in t he yard, t hey will know you are working wit h
a t rust ed M ichigan brand who will provide maximum market ing exposure.
We have t hose t op t hree
channels covered. Our websit e ADVERTISING AND PROPERTY BROCHURES
get s 2.28 million unique visit s
per year and we circulat e your Our digit al and print advert ising reaches buyers across a variet y of
list ing t hroughout our large, yet demographic groups t hat can be t arget ed by locat ion. Propert y brochures
localized agent net work. We?re highlight great f eat ures of your house t o pot ent ial buyers.
t he leading brokerage in
M ichigan, so our signs are t he TOP BROKER WEBSITE IN M ICHIGAN
most recognized and t rust ed in
our st at e. Each list ed propert y get s it s own websit e wit h up t o 50 phot os, home
f loor plans and 360° virt ual walkt hroughs. Our websit e get s 2.28 million
As f or t he ot her 15% of buyers? unique visit s per year and we circulat e your list ing t hroughout our large,
I?ll cust omize a list ing st rat egy yet localized agent net work.
t hat can opt imize t he remaining
f our channels for you, t oo. EXTENSIVE INTERNET PRESENCE

Our large int ernet presence makes t he dif f erence in t he t ime it t akes t o
sell and t he amount you net . Any sales associat e can search t he M LS and
show t he same homes, but our ext ensive online net work will ensure your
home has maximum market ing exposure.

NEW LISTING ALERTS AND
SCHEDULE AN APPOINTM ENT

New list ing alert s recognizes buyers who have inquired about homes like
yours and aut omat ically sends t hem inf ormat ion alert s about your home.
Buyers can t hen set t heir appoint ment s, view pict ures, and see a
descript ion of your home online, 24 hours a day.

BROKER TOURS AND OPEN HOUSES

The broker t our shows of f your house t o ot her local agent s. It is a ver y
ef f ect ive and convenient way t o get t he word out about your house. Open
houses will be held at your discret ion and are a great way f or pot ent ial
buyers t o walk t hrough your home wit h me.

WE M ARKET THE WORLD

CONNECT WITH M E

HERE FOR YOU

{ LINK GOES HERE} AVAILABLE 24/ 7

You have inst ant access t o my ser vices at all t imes. Use my M ichigan
Real Est at e Search app t o scope out t he sold pricing of surrounding
propert ies in your area. This helps you see what t he houses are going f or
versus what t hey?re asking f or. You can also use t he app t o shop f or t he
home you?ll be moving int o af t er t he sale of your current house.

YOU?RE SUPPORTED FROM DAY ONE

Selling a home is a big deal, which is why I?m here t o guide and support
you t hrough t he process. We?re t he only broker t o hold a t op posit ion in
ever y M et ro Det roit market . As market leaders in your communit y, we?re
f amiliar wit h your market and we use t his knowledge t o creat e a
successf ul experience selling your house. And my connect ions wit h our
mort gage, t it le, and insurance companies also provide a f ast er and
more ef f icient process f or your real est at e t ransact ion.

THANK YOU...

f or t his opport unit y t o assist you wit h one of t he biggest decisions of a
lif et ime. Your t rust is somet hing I don?t t ake light ly and I am commit t ed
t o ut ilizing ever y resource of t he Real Est at e One Family of Companies t o
achieve your goals. I would be honored t o help you embark on t his next
chapt er.

GIVING BACK TO THE COM M UNITY
Our agent s and employees are our biggest cont ribut ors t o our Charit able
Foundat ion, giving back t o t he communit ies where we work and live. Over
$5,400,000 t ot al charit able cont ribut ions have been made since it ?s
incept ion in 2004.

REAL ESTATE ONE

OUR STORY

The Real Est at e One Family of Companies is a M ichigan-based company and is t he largest real est at e broker in
t he st at e. Our net work of 75 of f ices and over 2,000 sales associat es allows our agent s t o connect your home
wit h serious buyers.

The f amily of companies is ranked 13t h nat ionally. In it s t hird generat ion of f amily ownership, t he Real Est at e
One Family of Companies consist s of f our real est at e brands, Real Est at e One, M ax Broock, Johnst one &
Johnst one, and t he Charles Reinhart Company, as well as HomeSuit e, our one-st op shop of real est at e ser vices
including John Adams M ort gage, Capit al Tit le Insurance Agency, Insurance One, Relocat ion America
Int ernat ional, and Rent al M anagement One.

The members of t his company-wide f amily dedicat e t hemselves t o t he core values of excellence, caring,
int egrit y, t eamwork and empowerment . Demonst rat ing t hese values t o t heir f ullest pot ent ial has earned t he
companies a ?M ichigan Top Workplaces? t it le since 2011. Ever y day is spent st riving t owards t he mission of
creat ing t he best real est at e experience t hrough it s f amily of ser vices.

{ { AGENT NAM E} }

{ { OFFICE STREET} } , { { OFFICE CITY} }
{ { PHONE} } I { { EM AIL} }
{ { WEBSITE} }