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ytooTur ORVGAOivIeHCsEa

Ambassadors’ Booklet

ytooTur ORVGAOivIeHCsEa

Statement from the President

Rabbanit Malke Bina

Dear students,

For twenty years now Matan has been giving a voice to your Torah.
We are leaders in Torah study for women that is meaningful and multi-layered, through tens
of classes aimed at a wide range of people, across varied media, in Israel and worldwide. It
warms the heart when Torah study comes alive and we meet you, in the Beit Midrash and
outside it.
Thank God that the thirst for Torah keeps growing all the time, and here at Matan we continue
striving to expand the tools in order to promote the voice of women’s Torah study.
You, the students and lovers of Torah, are valuable partners in this important journey.
Together with you we will reach the new goals that we have set for ourselves, and we will
continue to be innovators in Torah study, expanding and enhancing the Torah.

I want to personally thank each and every one of you who joins in this important effort.

Together we will give a voice to our Torah. MalkeBina
Together we will give a home to our Torah.
Together we will give a place to our Torah.
Together we will grow the Torah of Matan.

Crowdfunding Campaign

?What is an ytooTur ORVGAOivIeHCsEa

Ambassadors’

Campaign
Working to expand Matan’s voice

This time we’re working together, hundreds of activists, teachers, students,
in Israel and around the world, each one doing their part for Matan. We’ll
work together for one week in order to amplify the voice of Matan, broaden
the circle of influence and expand our Torah study.

Every Ambassador Sets Their Own Personal Goal
Every one of you sets a personal financial goal for what you hope to raise
during the campaign.

Approaching Donors
Each of us has students, teachers, and an inner circle of family and friends.
Experience teaches that a personal approach, emphasizing your personal
connection to Matan, is the best way to bring them into the family of those
supporting Matan’s voice.

Together We Can Reach Our Goal
Throughout the campaign each of us will strive to reach their goal. At the
end of the process, together we will reach the collective goal we set for
ourselves to give our Torah a voice, the Torah of Matan.

Crowdfunding Campaign

ytooTur ORVGAOivIeHCsEa

When? How? Where?

When Will it Happen?

For one week: 24 Iyar - 3 Sivan | May 25 - June 2

Where Will it Happen?

Everywhere, all day, and on every Matan platform, throughout the week.

How Will it Happen?

We’ll meet at the beginning of the campaign for a special uplifting evening
which will take place virtually. We will launch the digital campaign, which
includes a campaign page, explanations, and more. Each ambassador will
have their own contribution page which will state their personal goal. All
contributions will be updated in real time.
It is important to emphasize that each ambassador will send a link to
each potential donor, which will take them to the ambassador’s personal
contribution page.

Crowdfunding Campaign

What Does This ytooTur ORVGAOivIeHCsEa

?Require of You
Prepare a list of names of the people you intend to turn to for a contribution.
Go through your contacts on your phone and make a list of everyone you can
turn to for a contribution. Almost anyone could be a potential donor towards
our important mission.

Meeting your personal goal. The idea is to reach the goal you set for yourself.
We know from experience with similar campaigns that this really is possible!
Family, friends, colleagues - there are so many good people surrounding us
who are ready to support, to help, to listen to your appeal and to donate
with love.

Come with a lot of energy and motivation. We are relying on you and your
passion for Matan. Pulling together will enable us to achieve our goals and
increase our activities.

Crowdfunding Campaign

Choosing ytooTur ORVGAOivIeHCsEa
a Contribution Goal

A week of learning at Matan - 185 Classes Expanding the Bat Mitzvah program for
Every week, the best teachers, experts, families of limited means
rabbis and rabbaniyot teach tens of Our Bat Mitzvah program instills meaning
classes at Matan. With your help we to the Bat Mitzvah milestone. Every
will continue to share the wisdom of the year we help families who don’t have
generations and make Jewish sources the means to afford the program. This
and the Jewish library accessible to all. year we hope to expand the program
The classes are hybrid. and to open the doors to more of these
Cost of one week’s classes 50,000 NIS mothers and daughters. The program
is international - help us increase its
Increasing the number of students in influence and reach.
the Beit Midrash Cost of expanding the Bat Mitzvah
Women’s thirst for Torah study continues program 7,000 NIS
to grow. That means we need to expand
the circle and bring more students into Shayla -online platform for Halakhic Q&A
our Beit Midrash who come to learn, The questions we receive through the
teach and lead. Each student needs website are answered by a Halakha
resources. Lend a hand so we can add committee which includes rabbis and
more students. rabbaniyot. This enables people to receive
Cost of supporting a student for one well-researched quality responses, which
year 40,000 NIS are then published with detailed references.
Cost of supporting Shayla 6,000 NIS

Crowdfunding Campaign

ytooTur ORVGAOivIeHCsEa

Scholarship for a student of the Beit Midrash Expanding the Daf Yomi for women's
We believe that the Beit Midrash should program
be open to everyone, even if it’s beyond Our Daf Yomi for women, which we started
their means. 15 years ago, has already become well
Over the years we have helped many known. Our classes, in a variety of locations
students who could not afford it to connect to and on Zoom, are packed with women who
Torah, and our hope is to continue to do so by have taken on the obligation of learning a
expanding the circle of learning. page of Talmud every day. Help us support
Student scholarship 3,600 NIS this important project. Our classes are free
and taught by Matan graduates in Hebrew
Episode of One on One Parsha podcast and in English.
Matan’s weekly Parsha podcasts bring our Cost of expanding Daf Yomi 1,000 NIS
Torah to tens of thousands of listeners
worldwide. You can learn Torah with us General Support for Matan
anywhere, anytime with renowned scholars Every contribution to the Beit Midrash is
and personalities. important.
Sponsor a podcast episode 1,800 NIS We thank you for partnering with us and
enabling us to continue promoting Torah
study.
Supporting Matan 320 NIS

Crowdfunding Campaign

ytooTur ORVGAOivIeHCsEa

‫נותנות‬

‫שלך‬

‫ערב השקה לשגרירות בזום‬

‫ · כ״ד באייר‬20:00 · ‫ במאי‬25

Crowdfunding Campaign

Script for ytooTur ORVGAOivIeHCsEa
Group Leaders

Opening

Shalom _______________, How are you doing? I’m calling because Matan is launching an
Ambassadors’ Campaign with the help of Charidy. The crowdfunding campaign will start on
May 25th for a week. The campaign requires the efforts of each and every ambassador. Each
ambassador who is personally connected to Matan will be asking their circle of friends and
acquaintances to make a contribution.

Tell them about your goal

In order to draft as many Ambassadors as possible we need your help as a group leader.
Each group leader is asked to recruit ten Ambassadors, and then to follow up to make sure that
they are actively pursuing their goals.

A group leader is also an Ambassador in their own right, as well as taking responsibility for the
ambassadors under them. This primarily involves speaking with your ambassadors, explaining the
campaign to them, and inviting them to a launch evening. There will also be a preparatory meeting
with the Charidy staff, who will explain how the campaign works, and the role of each group leader
(date will vary with location).
I’m turning to you because I know that you will be an excellent group leader, and hope that you’ll
take on the job. The group leaders will have a direct effect on the success of the campaign, which
is why we want you with us in a volunteer capacity; we think you will be excellent in the role.

Of course, we will provide you with material for the campaign, including clips, blurbs for publishing
on social media, etc. At the meeting with Charidy we will be explain everything and there will be
time for questions.

Thank you very much!

Crowdfunding Campaign

ytooTur ORVGAOivIeHCsEa

Opening

Shalom _______________, this is _____________. How are you doing?
I have to tell you about a very important project. Matan is a Beit Midrash which promotes
Torah study for women.
Tell them about your personal connection to Matan, how you got involved with the campaign,
and why you are taking part.
I’m familiar with Matan’s Beit Midrash learning. I know that Matan is actively promoting the
women’s Daf Yomi program, making Parsha podcasts, helping families of limited means study,
and connecting girls to Judaism through their meaningful bat mitzvah program.

Tell them about your goal

I’m a partner in this crowdfunding project, and have taken it upon myself to raise _____₪
for ___________ (tell them about your personal project) to promote the programs of the Beit
Midrash.
What do you say? Can I count on you to help me reach my goal? Any amount will make a
difference.
I’m sending you a link so that you can donate by WhatsApp and email.

Recognition

It doesn’t matter what sum they give, it’s important to thank them for being a partner in this
important project, supporting women’s Torah study.

Crowdfunding Campaign

How do I ytooTur ORVGAOivIeHCsEa
encourage

?participation
In our experience, these kinds of discussions, even with close friends, can meet with resistance.
It’s important to speak with conviction and to be fully familiar with our goals. The more
determined we are and the clearer we are regarding our needs, the greater likelihood of
receiving a donation. Here are some examples of objections and ways to respond to them:

This is not a good time

No problem. When would be a good time?

I have a standing contribution to another organization

Thank you for supporting the important goals of this other organization. However, this is an
opportunity to help Matan expand their activities. Your contribution will make it possible to add
additional students to our Beit Midrash, to promote the bat mitzvah program for needy families,
to offer hundreds of classes every week, study days, festive Tefilla, trips and more... Our study
community influences not just the women who take part themselves, but also their families and
communities in Israel and around the world.

I don’t donate through the Internet

Credit cards are guaranteed by the security system of Charidy. Their system is authorized by all
the international credit card companies. Immediately upon completion of your contribution you
will receive a notice by email verifying the transaction.

I don’t give my credit card number over the phone
There is no need. The donation is made by way of a secure link.

Crowdfunding Campaign

How do ytooTur ORVGAOivIeHCsEa

?I donate

By check or through the mail: Credit card on the site:
Every ambassador
Made out to “Matan” received a link to their
P.O. Box 8039, Jerusalem, personal page, which they
9108001 can send to their friends
and acquaintances.

Cash contribution: Bank transfer:
Can be brought to Matan’s Bank Mizrahi Tephachot 20,
office Ben Yehuda Branch 401,
Matan HaSharon: Account 2212666
HaPalmach 4, Raanana
Matan Jerusalem:
Rashbag 30, Jerusalem

Crowdfunding Campaign

ytooTur ORVGAOivIeHCsEa

Together, we have strength.

Together, we will work to meet our goals and to
drastically increase the circles of learners on all our
different platforms.

Together, we will work to strengthen and enhance the

Torah of Matan.

Crowdfunding Campaign Goodluck!