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54 “A great opera house is not run by a director, but by a great administrator.” Steven Berkoff
55 BRAND AWARENESS & PUBLIC RELATIONS 2023/24 Progress In April 2023, the SSNR formed a partnership with Painted Dog Holdings to assist in increasing and improving the SSNR’s brand awareness, marketing and public relations. Since its inception, our digital marketing strategies have undergone significant transformation, aligning with our overarching goals of enhancing brand visibility and audience engagements. The digital marketing strategy is built on five core objectives: • Growing social media presence • Increasing online brand awareness • Showcasing diversity of product offering • Highlighting projects and initiatives • Growing audiences across source markets (USA, UK and Europe) The Painted Dog team has achieved a consistent month-on-month growth in all 5 objectives: • Social media: our social media presence has seen remarkable growth with the number of followers increasing steadily across platforms. Engaging content and strategic campaigns have contributed to heightened audience interaction. • Enhanced brand visibility: through targeted digital marketing initiatives, Painted Dog has succeeded in elevating the visibility of the Sabi Sand section online. Increased website traffic, improved search engine rankings, and positive sentiment metrics indicate growing brand recognition and resonance. • Product showcase: SSNR’s digital channels have served as an effective platforms for showcasing the diverse range of experiences and projects available within the Sabi Sand. Compelling storytelling and visually engaging content have captured the attention of prospective visitors, driving additional interest and inquiries. • Project highlighting: SSNR has successfully communicated our commitment to sustainability, conservation, and community initiatives through our digital channels. Transparent reporting and engaging narratives have fostered trust and affinity among socially conscious travelers. • Audience growth: strategic targeting and tailored messaging have facilitated expansion within key source markets. Efforts to cultivate relationships with travel influencers, collaborate with industry partners, and participate in relevant online platforms have contributed to successful (and improving) audience growth and engagement. The Way Forward Key areas of focus for future include: • Expansion of social media reach: continuously optimizing content strategies and exploring emerging platforms to reach new audiences and deepen engagement rates. • Continued brand building: investing in brand storytelling, visual identity, and user experience enhancement to reinforce brand equity and differentiation. • Target audience development: refining audience segmentation strategies to tailor content to diverse audience preferences and interests. • Innovation and adaptation: staying abreast of digital trends, technological advancements, and evolving consumer behaviours to innovate and adapt our strategies accordingly.
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