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Marketing your home with Tall Poppy Real Estate

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Published by thetoners, 2018-06-26 02:43:39

Tall Poppy & Your Home

Marketing your home with Tall Poppy Real Estate

Keywords: Tall Poppy

THE SMARTER
WAY TO SELL

In 2012, we established Tall Poppy Real Estate,
a home grown Kiwi business with a
straight up proposition –

We offer a quality service at an unbeatable flat fee
without compromising on achieving the best possible
price for your property.

20mWE’VE SAVED KIWIS
and counting!
3

THE TALL POPPY STORY

In 2012, we answered the growing call for lower fees
by reimagining the traditional real estate business
model, to the point where we are now able to offer
sellers an unbeatable flat fee without compromising
on achieving the best possible price for your
property.

We did this by: The beauty is that we manage to pass on great
savings to our sellers, without compromising on
Introducing a centralised support team, our service. Our team of professional salespeople
instead of an office in every town which throughout the country are independently audited on
usually means big overheads. We call this service delivery, attitude and ability with every sale.
Tall Poppy HQ. With a 99.8% satisfaction rating the results speak for
themselves!
Embracing technology advancements as
core to the way we do business. We continually We are proud to have grown quickly to a national
invest in new technologies for smarter ways to brand and sold thousands of houses all over the
market and sell property. country, saving Kiwis over $20 million and counting.

Investing in people and not places. The Tall
Poppy HQ team are industry professionals
– they know real estate and are committed
to the Tall Poppy Way of doing business -
constantly challenging the norm and exploring
new technologies.

OUR PEOPLE ARE OUR DIFFERENCE

Meet our Directors Sam McIntyre
Owner & Head of Sales
Michael Seymour Sam is a highly driven entrepreneur
Owner & Chairman of the Board who doesn’t believe in a glass ceiling.
Michael is a big energy connection- He’s won every sales record he set
maker who challenges the status his mind to in banking and more
quo, identifies the disruption point, recently in the real estate category.
streamlines systems & pushes When Sam’s not working towards higher
businesses through needed change. business peaks, he’s immersed in his
Michael has significant experience passion for innovation and disruption.
successfully building businesses, including
building Radius Pharmacy from inception. Mike Delprete
Independent Director
David Graves AREINZ Based in Colorado, USA, Mike is a new
Founding Owner & Head of ventures guy and global authority
Standards and Excellence on real estate technology platforms
David established Tall Poppy over and trends. Former Head of Strategy
5 years ago to challenge the for Trademe, CEO and head of corporate
status quo and provide New development, his focus is on investing in and
Zealand with a fairer deal. David is growing new businesses.
on the Real Estate National Advisory
Board, manages all contracts and the conduct of
our salespeople to ensure that we are meeting REA
standards and continue to trade without complaint.

6 REASONS WHY TALL POPPY

1 Think global – act local 3 A trusted local Kiwi brand

Following a full analysis of the international Over 2,500 property owners from all over
real estate market, we confirmed our vision New Zealand have trusted us to sell one of
to build a company for the future, that their most valued assets. In return, our sellers
challenges old school thinking and champions have collectively achieved over $20 million
home grown global best practice. in fee savings to date. We like to think that’s
We achieve this with our unbeatable flat fee, why our salespeople sell twice the industry
uncompromising professional service and average.
investment in technology and people.
4 We live our values everyday
2 Investing in head space rather
than physical space Honesty and transparency are at the heart
of how we work. You will always know
Our focus is on investing in people who are where you stand with honest, regular
industry leaders, to build a ‘best in class’ digital communication. We’ll keep you in the loop
rather than physical infrastructure – that’s throughout the sales process – as much or as
changing the way real estate is done in New little as you’d like.
Zealand.
We independently audit our service 3 times
No offices mean no expensive overheads. during the sales process, with ‘customer
Instead of you coming to us, we are wherever satisfaction’ ratings published on our website
you need us to be. (currently sitting at 99.8%).

5 Compliance is key

Compliance is serious business at Tall Poppy.
David Graves, our Head of Standards and
Excellence and company founder, works hard
to ensure that each property sale is managed
in accordance with current best practice.
We are proud of our unblemished complaint
record with the Real Estate Authority (REA)
and aim to keep it this way.

6 A smarter way to sell real estate

The Tall Poppy Way of doing business includes
exceptional marketing strategies, designed
to build maximum awareness of your
property and encourage a competitive buying
environment which aims to achieve the
highest possible price. All this with the least
amount of disruption to your life and living
schedule.

THE TALL POPPY WAY –

THE SMARTER WAY TO SELL

At Tall Poppy we do everything traditional Why not check for yourself
agencies do, except when there’s a better way
to do it. Thanks to our centralised way of doing One salesperson dedicated to you and your property
business, which means lower overheads, we’re 100% Kiwi owned and operated
able to pass the savings on to you with our Full service real estate sales offering
unbeatable flat fee. National network of franchisees and salespeople

All properties advertised on tallpoppy.co.nz, realestate.co.nz,
trademe.co.nz, oneroof.co.nz & homes.co.nz

S ocial media and online advertising

Professional photography & video

I ndustry leading technology platforms
A sales process designed to achieve the best possible sales price
A n independent customer survey done 3 times in the sales process
A 99.8% customer satisfaction score

Industry leading compliance processes and contracts

100% compliant with the Real Estate Authority in New Zealand

S ingle centralised national office keeping overheads low
A SIMPLE UNBEATABLE FLAT FEE

HOW MUCH 2 Projected savings based on selling the house
YOU CAN SAVE you bought with your lotto winnings*

Projected savings you How much could you save?
could make, depending
on the sales value of Your property value:
your property.
$1,400,000
1 Projected savings based on the current
national median house price* of $450,000 Tall Poppy could save you up to:
(excluding Auckland) - as at January 2018.
$15,325*
How much could you save?
That’s 3 years off your mortgage repayments on
Your property value: a $300,000 loan!

$450,000 Your savings are based on agencies charging you
around $35,325
Tall Poppy could save you up to:
*Real Estate Institute of New Zealand (REINZ)
$6,325*
Interested to know what you could
OMG! That’s over 456 weeks worth of gym save? Try the handy
membership! Tall Poppy savings calculator on our
website: tallpoppy.co.nz
Your savings are based on agencies charging you
around $18,325

*Real Estate Institute of New Zealand (REINZ)

THE TALL POPPY Driving demand with multiple buyers is one of the
WAY – DESIGNED biggest influencing factors in achieving the highest
TO ACHIEVE THE possible price for your property. Our selling and
BEST PRICE marketing process is designed to do just that.

How does the Tall Poppy model work?

1 ONE salesperson is in control throughout the
process, dealing with all potential buyers.
This means you are not inundated with
multiple agents, who you may never have
met, through your property at various times
of the day.

2 ONE salesperson means one person who is
100% accountable and who has complete
knowledge of your property.

3 We prefer to arrange set viewing times or
open homes (which all potential buyers
attend, rather than multi-viewings
throughout the week) and stick to them.
This is a strategic consideration to create a
platform of competition which all potential
buyers attend. It also means less disruption
for you and your household.

4 Our sales model is simply a smarter way to
do real estate.
Great sales process
Great marketing
Great price!

OUR PREFERRED PROCESS

Week Sunday Midweek Weekend
prior to launch marketing viewings
launch

• Alert the market • The property goes NO VIEWINGS • Set a viewing schedule to encourage
that we have a new live on digital • Local press all potential buyers to view together
release channels
and property • Assists in creating a competitive
• Build anticipation • Highest internet advertising environment and driving demand
with social media traffic day but
fewest new listings • Less disruption for you and your
household
• Receptive relaxed
buyers

• A full week’s
exposure
before viewing

THE TALL POPPY WAY -

REACHING 100% OF BUYERS

Our marketing strategy is designed to achieve Through great marketing and process, we strive
maximum exposure through all our available channels. to attract the buyer that is prepared to pay a
Our aim - attract 100% of potential buyers. premium price.

Target for the highest price
- the emotional buyer

ACTIVE PASSIVE Probable
LOCAL OUT OF buyer

TOWN Bargain hunter
Intellectual buyer

MARKETING
YOUR PROPERTY-
REASONS TO INVEST

1 It’s a numbers game 3 We’re in this together

We need to reach all potential buyers as We respect your view, and will work with you to
quickly as possible, to generate interest and agree the best approach to meet our objective
drive up demand for your property. The of reaching as many buyers as possible. You
Tall Poppy Way talks to a focused launch will know exactly what you are getting for your
schedule that supports this thinking. investment and what results you are likely to
achieve as a result. You can’t control the price,
2 Casting our net and not but you can control the method of sale and
a fishing line marketing to achieve the best price.

To reach 100% of potential buyers we need 4 It goes without saying
to make sure we cast our net as widely as
possible. We do this by ideally using 100% of We live by our values of honesty and
available marketing resources available. We transparency, so you can be assured that your
then work with all interested buyers via our marketing dollar is invested wisely, based on
viewing schedules and open homes to find the nationally negotiated preferred rates and is
best buyer. charged without any additional fee or mark-up.

THE TALL POPPY WAY -

MARKETING CHANNELS

Our aim is to reach 100% of buyers. We do this by
ensuring we leverage all tools available to us.

1 Localised marketing 3 A visual feast

Where relevant and appropriate for a localised With over 95% of buyers looking online first we
audience we use need to ensure your property has professional,
Local newspapers impactful visual content.
Local property guides Photography
Local property press Video
Drone
2 Social media 3D Virtual Tours

With the ability to reach a targeted online We translate these visuals into professional
audience, we ensure a presence and Property Brochures
engagement on the following platforms Digital brochures
Facebook
Instagram Each listing will be assured of the usual
YouTube property marketing items of
Linkedin For Sale signs
Open Home signs
Open Home pointer signs

4 All eyes online 5 Paid online campaigns

Our online web marketing tools include; To make sure our online voice is heard, we
tallpoppy.co.nz our proprietary website that has commit to focused online campaigns to help
seen a year on year increase in traffic of close ensure that if you are in the property market,
to 35% . With a unique online live chat function you should find Tall Poppy!
and 0800 click to call number (from mobile) – we
make it as easy as possible for potential buyers to 6 Property Suite
get in touch.
All Tall Poppy salespeople have access to this
New Zealand property portals bespoke software – designed and built in New
Every property is listed on Trademe.co.nz, Zealand specific to the real estate sector.
realestate.co.nz and homes. Both a listing and Customer Relationship
co.nz – New Zealand’s leading Management (CRM) tool it allows us to list a
property portals who, property on our website and connect with our
between them, attract clients via an automated email facility.
the largest property
buying online
audience in the
country.

International sites
As appropriate,
our properties are
featured on select
international property
sites.

THANK YOU!

tallpoppy.co.nz

BULSARA T/A TALL POPPY LICENSED UNDER REA 2008


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