ASULoL_Sponsorship_Deck_Final2

SPONSORSHIP DECK (2018 – 2019)

WHO ARE WE? COMPETITIVE TEAM

COLLEGIATE ORGANIZATION ASU League of Legends
premier competitive
We are an on campus student
organization in Arizona State University. team consisting of some
Since 2013, we’ve organized several of the best collegiate
competitive teams and over hundreds of talent. Competing in
events that have engaged thousands of
students. multiple amateur scene
and collegiate
tournaments.

SOCIAL MEDIA CASUAL EVENTS

Engaging over a thousands Since 2013, we’ve
of students through multiple provided the community
platforms, we focus on
digital content, advertising, with hundreds of free
creative events, and graphic events. These events
designs to share with the help us foster a friendly
community. and inclusive collegiate

community for any
student.

CASUAL EVENTS AND SPONSORSHIPS TEAM MERCHANDISE

VIEWING PARTIES

LOCAL LANS RECRUITMENT EVENTS
ESPORT TEAMS

MISSION STATEMENT

“To be the premier collegiate League of Legends
organization. To create the best collegiate community and
competitive team in the world.”

ASU’s Values and Expected Social Media Goals:

❑ Leadership: Ensure everyone feels welcome
in the ASULoL Community

❑ Passion: Inspire fans to become more
passionate about Collegiate Esports and gaming

❑ Excellence: Promote and uphold ASU as a top
Esports university

❑ Teamwork: Engage fans in a more
personalized approach to the ASU League of
Legends Community

SOCIAL MEDIA CONTENT

Facebook OrgSync Discord Twitter

Content Arizona State ASULoL – All club ASU Esports/ASULoL ASU Esports/ASULoL
University League of announcements for (discord.gg/asu) – All – Club
Legends - All ASULoL LAN events and club announcements, announcements,
news, roster tournaments LAN events, tournament/competiti
announcements, LAN tournaments, ve team tweets, LAN
events community tournaments, team
discussion, photos
competitive team

Content Type Events Events Events Events
Community Community Lifestyle Community
Post Frequency Shop 1-2 posts a week Teasers Shop
(During the Competitive Low-Medium Memes/Jokes Competitive
semester) Memes/Jokes
Community 3 posts a week 3 posts a week 3 posts a week
Engagement
High High Medium

SOCIAL REACH

2017 2018

1024 Members 1277 Members
788 Active Members 838 Active Members
Average reach on Facebook: 450 Average reach on Facebook: 513
Average Post Engagement: 23 Average Post Engagement: 27
ASULoL + ASU Esports: 881 ASULoL + ASU Esports: 1132

total users total users
ASULoL + ASU Esports: 661 ASULoL + ASU Esports: 1061

total followers total followers

Average LAN Attendance: 35 - 50 Average LAN Attendance: 50 - 70

HOW TO SPONSOR ASULOL

We’re looking for sponsorships and partnerships with our collegiate community. ASULoL looks to be the forefront of the
collegiate League of Legends community, and building connections is the best way to do that.

With brand promotion, this is a great way to get involved and build stronger ties with a collegiate community.

MONETARY SUPPORT FOR PRIZING, CLUB
FUNDS, OR PLAYER SCHOLARSHIPS

SPONSORED GEAR, CARE PACKAGES,
PRIZES, OR PERIPHERALS FOR OUR TEAMS
AND CASUAL EVENTS

A PARTNERSHIP AND BRIDGE BETWEEN
THE BRAND AND COLLEGIATE ESPORTS

COMPETITIVE ACHIEVEMENTS

AVGL College LoL CSL PACG Pryde*

5th Place (out of Champions – 5th Place (out of Champions – PAC- 5th Place – Pryde
168 teams) / 2018 DreamLeague / 2017 192 teams) / 2018 12 (Pacific Allegiance Invitational / 2018

5th Place (out of 11th Place Western Rated 2nd Overall of Collegiate Scouted several top
154 teams) / 2017 Division / 2017 University / 2018 Gamers) / 2017 Challenger talents

including:
Magerdanger, Mural,

Enripsa, Eclipse`

*Pryde Invitational Amateur Scene tournament with teams such as
Polar Ace, Super Nova, Clarity, and Zenith.

LOCAL ACTIVATIONS AND SPONSORS

Level Up Gaming Game Mamba Studios Pure Esports

Partnered in 2018 Partnered in 2018 Partnered in 2018

We’ve partnered with three local LAN centers in the
Phoenix Metropolitan area. Level Up Gaming, Game Mamba
Studios, and Pure Esports all offer students of ASU LoL and

ASU Esports full and discounted access to their systems.
These LAN centers offer full systems, practice rooms, and
tournament environments that help foster the Phoenix

Esports community.

GLOBAL BRAND ACTIVATION

GIVEAWAYS MOVIE THEATER VIEWING PARTIES

LOGO PLACEMENT SOCIAL MEDIA PROMOTION

Global brands such as Alienware, USE OF ANY ASULOL MEDIA AND IMAGES
Discord, Gold Gods, and

Dayung’s are a list of previous
activations. Brand activation
includes targeted ad promotions.

BRAND ACTIVATION BRAND
LOGO
BRAND HERE
LOGO
HERE

BRAND
LOGO HERE

BRAND
LOGO
HERE

BRAND LOGO HERE

Benjamin Duan Trina Hua
Vice President
President & Community Engagement [email protected]
[email protected] 702.420.0429
505.490.3888

BE A PART OF THE ARIZONA STATE
UNIVERSITY LEAGUE OF LEGENDS JOURNEY