Vision Mission Statement

VISION & MISSION
STATEMENTS

POWERPOINT TEMPLATE

DEFINITION

While a mission statement describes
what a company wants to do now,
a vision statement outlines what
a company wants to be in the future.

VISION & MISSION STATEMENT – COMPARISON CHART

MISSION A Mission Statement talks about HOW What do we do?
STATEMENT you will get to where you want to be. What makes us different?
Defines the purpose and primary objectives
related to your customer needs and team values.

VISION A Vision Statement outlines WHERE Where do we aim to be?
you want to be. Communicates both the
STATEMENT purpose and values of your business.

VISION, MISSION & VALUES – DEFINITIONS

MISSION What’s wrong with Which In a well-established company, the Vision
STATEMENT the world and what is comes Statement is often led by the mission,
VISION your plan to fix it. first? which was already accomplished, and by
STATEMENT strategic future plans.
What the world will look
like after you’ve finished For any new start-up, formulate the
changing it. vision statement first and it will guide
the mission statement and the rest of
the strategic plan.

MISSION STATEMENT MISSION

Focus of the Mission Statement lies on the present; STATEMENT
it defines the customers, critical processes and it gives
information on the level of performance which is
desirable.

 The mission statement: deals with the present and
leads to the future.

 Includes company objectives and serves internal
purposes. Defines the key measure or measures of
the organization's success and is created to inform
leadership, team and stockholders.

 The mission statement can change over time, but it
should be still connected to core values, customer
needs and vision.

MISSION STATEMENT MISSION

KEY QUESTIONS FOR DEVELOPING A MISSION STATEMENT STATEMENT

What do we do today?
Why do we do it?
For whom do we do it?
What is the benefit?

FEATURES OF AN EFFECTIVE STATEMENT

Objectives and values of the organization: Who are your primary
customers (stakeholders)? Which responsibilities need to be fulfilled
regarding customer expectations?

VISION STATEMENT VISION

Focus of the Vision Statement lies on the future; STATEMENT
its purpose is to motivate and to inspire. It defines the
future of the organization as well as the future of its
industrial sector and social environment which shall be
influenced by it.

 The vision statement defines the future.
 It gives detail on future goals and where you wish to

be in the future. It motivates to succeed.
 It explains why you choose to work for it.
 When your company develops, it may be tempting to

change the vision. But keep in mind that mission and
vision are the foundation of everything – so change
shall be as minimal as possible.

VISION STATEMENT VISION

KEY QUESTIONS FOR DEVELOPING A VISION STATEMENT STATEMENT

Where do we want to be going forward?
When do we want to reach that stage?
How do we want to do it?

FEATURES OF AN EFFECTIVE STATEMENT

No ambiguity but transparency; outline a promising future (hope);
engaging expressions; realistic goals and objectives; focus on
entrepreneurial values and culture.

THE STRATEGIC PYRAMID

PURPOSE

THE REASON YOU EXIST
BEYOND MAKING MONEY

(NEVER CHANGES)

MISSION VISION

A MASTER PLAN FOR A SHARED PICTURE
CREATING VALUE OF MISSION SUCCESS
(5-20 YEARS) (5-20 YEARS)

GOALS

SHORT-TERM OBJECTIVES THAT SUPPORT YOUR
MISSION AND VISION (1-5 YEARS)

STRATEGY PYRAMID

MISSION AND VISION IN THE STRATEGY PROCESS

VISION
What we want to be

MISSION
Why we exist

(CORE) VALUES
What we believe in

(SMART) GOALS
What we want to achieve

STRATEGY
How to achieve it

ACTION PLAN
What needs to be done

MISSION WORKSHEET NEEDS OF A MISSION
STATEMENT
CREATE YOUR OWN MISSION STATEMENT
 should be clear and
QUESTIONS ANSWERS simple

Why do we exist, what makes us …  should avoid elaborate
different? … language
What do we do now?
…  should be easily
For whom do we do it? … explained by others

What is the benefit? …  should not be confused
… with a vision statement
Which goals do we have?
…  should be recognizably
How will we get where we want to … yours
be?
…
…

…
…

VISION WORKSHEET NEEDS OF A VISION
STATEMENT
CREATE YOUR OWN VISION STATEMENT
 should be clear and
QUESTIONS ANSWERS simple

Where do we want to be in the …  should avoid elaborate
future? … language
What needs to be changed?
…  should be easily
Why should issues be addressed? … explained by those
involved
What are our strengths and …
advantages? …  should not be confused
What is our dream end-state? with a mission
… statement
What would success look like? …

…
…

…
…

COMPANY NAME

MISSION VISION

This is a placeholder text. This text can be replaced This text can be replaced with your own text. The
with your own text. The text demonstrates how text demonstrates how your own text will look
your own text will look when you replace the when you replace the placeholder with your own
placeholder with your own text. text. This is a placeholder text.

OUR VALUES VALUE 2 VALUE 3 VALUE 4

VALUE 1 The text demonstrates how your This text can be replaced with The text demonstrates how your
own text will look when you your own text. The text own text will look when you
This text can be replaced with replace the placeholder with demonstrates how your own text replace the placeholder with
your own text. The text your own text. will look when you replace the your own text.
demonstrates how your own text placeholder with your own text.
will look when you replace the
placeholder with your own text.

COMPANY NAME

MISSION VISION

This is a placeholder text. This text can be replaced with This text can be replaced with your own text. The text
your own text. The text demonstrates how your own demonstrates how your own text will look when you
text will look when you replace the placeholder with replace the placeholder with your own text. This is a
your own text. placeholder text.

OUR VALUES

VALUE 1 VALUE 2 VALUE 3 VALUE 4 VALUE 5 VALUE 6

This text can be This text can be This text can be This text can be This text can be This text can be
replaced with replaced with replaced with replaced with replaced with replaced with
your own text. your own text. your own text. your own text. your own text. your own text.

COMPANY NAME

VISION VALUES VALUE

This text can be replaced with your own EXCELLENCE This is a placeholder text. This text
text. The text demonstrates how your own can be replaced with your own text.
text will look when you replace the place- This is a placeholder text. This text
holder with your own text. can be replaced with your own text.

MISSION VALUE VALUE

This is a placeholder text. This text can be This is a placeholder text. This text This is a placeholder text. This text
replaced with your own text. This is a place- can be replaced with your own text. can be replaced with your own text.
holder text. The text demonstrates how your
own text will look when you replace the VALUE VALUE
placeholder with your own text.
This is a placeholder text. This text This is a placeholder text. This text
can be replaced with your own text. can be replaced with your own text.

COMPANY NAME CORE VALUES

VISION Core Value 1 Core Value 6 Core Value 11

This text can be replaced with your own This is a placeholder text. This text This is a placeholder text. This text This is a placeholder text. This text
text. The text demonstrates how your
own text will look when you replace the can be replaced with your own text. can be replaced with your own text. can be replaced with your own text.
placeholder with your own text.
Core Value 2 Core Value 7 Core Value 12
MISSION
This is a placeholder text. This text This is a placeholder text. This text This is a placeholder text. This text
This text can be replaced with your own
text. This is a placeholder text. The text can be replaced with your own text. can be replaced with your own text. can be replaced with your own text.
demonstrates how your own text will
look when you replace the placeholder Core Value 3 Core Value 8 Core Value 13
with your own text.
This is a placeholder text. This text This is a placeholder text. This text This is a placeholder text. This text

can be replaced with your own text. can be replaced with your own text. can be replaced with your own text.

Core Value 4 Core Value 9 Core Value 14

This is a placeholder text. This text This is a placeholder text. This text This is a placeholder text. This text

can be replaced with your own text. can be replaced with your own text. can be replaced with your own text.

Core Value 5 Core Value 10 Core Value 15

This is a placeholder text. This text This is a placeholder text. This text This is a placeholder text. This text

can be replaced with your own text. can be replaced with your own text. can be replaced with your own text.

VALUES MISSION

CORE VALUE 1 A Mission statement talks about HOW
you will get to where you want to be.
The text demonstrates how your own text will Defines the purpose and primary
look when you replace the placeholder it. objectives related to your customer
needs and team values.
CORE VALUE 2
VISION
The text demonstrates how your own text will
look when you replace the placeholder it. A Vision statement outlines WHERE
you want to be. Communicates both the
CORE VALUE 3 purpose and values of your business.

The text demonstrates how your own text will
look when you replace the placeholder it.

COMPANY NAME

OUR COMPANY OUR COMPANY OUR COMPANY

MISSION VISION VALUES

IS TO PROVIDE IS TO BE THE ARE 1

THIS IS A SAMPLE THIS IS A SAMPLE COMPANY VALUE 1
PLACEHOLDER TEXT PLACEHOLDER TEXT COMPANY VALUE 2
COMPANY VALUE 3
This is a placeholder text. The text The text demonstrates how your COMPANY VALUE 4
demonstrates how your own text own text will look when you replace COMPANY VALUE 5
the placeholder with your own text.
will look when you replace the
placeholder with your own text. This is a placeholder text.

COMPANY NAME

OUR VISION OUR MISSION OUR VALUES

This text can be replaced with your The text demonstrates how your Committed to excellence
own text. The text demonstrates own text will look when you replace The text demonstrates how your
how your own text will look when the placeholder with your own text. own text will look when you replace
you replace the placeholder with the placeholder with your own text.
your own text. This text can be
replaced with your own text. Teamwork
The text demonstrates how your
own text will look when you replace
the placeholder with your own text.

Your value
The text demonstrates how your
own text will look when you replace
the placeholder with your own text.

COMPANY VISION, MISSION & VALUES

OUR VISION OUR MISSION OUR VALUES 1

This text can be replaced with your The text demonstrates how your Committed to excellence
own text. The text demonstrates own text will look when you replace The text demonstrates how
how your own text will look when the placeholder with your own text. your own text will look when you
you replace the placeholder with replace the placeholder text.
your own text. This text can be
replaced with your own text. Teamwork
The text demonstrates how your
own text will look when you replace
the placeholder with your own text.

Your value
The text demonstrates how your
own text will look when you replace
the placeholder with your own text.

VISION, MISSION & VALUES – VENN DIAGRAM

Enter your subtitle here

This text can be replaced OUR VISION OUR MISSION The text demonstrates how
with your own text. The text
demonstrates how your own your own text will look when
text will look when you replace you replace the placeholder
the placeholder with your own
text. This text can be replaced with your own text.
with your own text.

VALUE 1 OUR VALUES VALUE 5

This text can be replaced VALUE 4 This is a placeholder text.
with your own text. This text can be replaced
This text can be replaced with your own text.
VALUE 2 with your own text.
VALUE 6
This is a placeholder text.
This text can be replaced This text can be replaced
with your own text.
with your own text.
VALUE 7
VALUE 3
This text can be replaced
This text can be replaced with your own text.
with your own text.

VISION, MISSION & VALUES – VENN DIAGRAM

Enter your subtitle here

This text can be replaced with your This text can be replaced This text can be replaced with your
own text. The text demonstrates how with your own text. own text. The text demonstrates
your own text will look when you how your own text will look when
replace the placeholder with your The text demonstrates how you replace the placeholder with
own text. This text can be replaced your own text will look when your own text. This text can be
with your own text. you replace the placeholder replaced with your own text.
with your own text. This text

can be replaced with your
own text.

This text can be replaced • Core Value 1
with your own text. The • Core Value 2
text demonstrates how your • Core Value 3
own text will look when • Core Value 4
you replace the placeholder
with your own text. This text
can be replaced with your
own text.

VISION, MISSION & VALUES – ONION CHART

Enter your subtitle here

This text can be replaced with your VISION This text can be replaced with your
own text. The text demonstrates own text. The text demonstrates
how your own text will look when MISSION how your own text will look when
you replace the placeholder with you replace the placeholder with
your own text. This text can be your own text.
replaced with your own text.

VALUE 1 VALUES VALUE 4

This text can be replaced with your text. This text can be replaced with own text.

VALUE 2 VALUE 5

This is a placeholder text. This text This is a placeholder text. This text
can be replaced with your own text. can be replaced with your own text.

VALUE 3 VALUE 6

This text can be replaced with your text. This text can be replaced with your text.

VISION, MISSION & VALUES – GEARS

MISSION

The text demonstrates
how your own text will
look when you replace
the placeholder with your

own text.

VISION, MISSION & VALUES – VENN DIAGRAM

TEAMWORK

Together with your team
you can achieve more.

RESPECT PASSION This text can be replaced This text can be
with your own text. The replaced with
Treat everyone with No success text demonstrates how your own text.
respect and courtesy. without passion. your own text will look This text can be
replaced with
CREATIVITY IMPROVEMENT when you replace the your own text.
placeholder with your
Let originality be Try to be better own text. This text can be
your motivator. every day. replaced with your own

QUALITY text.

Engage the right people
with the right experience.

COMPANY NAME

MISSION VISION

This is a placeholder text. This text can be replaced This text can be replaced with your own text. The
with your own text. The text demonstrates how text demonstrates how your own text will look
your own text will look when you replace the when you replace the placeholder with your own
placeholder with your own text. text. This is a placeholder text.

OUR VALUES

TEAMWORK QUALITY RESPECT CUSTOMER FIRST SAFETY INTEGRITY

OURVISION OURMISSION

A Vision statement outlines WHERE A Mission statement talks about HOW
you want to be. Communicates both the you will get to where you want to be.
purpose and values of your business. Defines the purpose and primary
objectives related to your customer
needs and team values.

CORE

VALUES

CORE CORE CORE CORE CORE
VALUE 1 VALUE 2 VALUE 3 VALUE 4 VALUE 5

COMPANY NAME PURPOSE / VALUES

MISSION VALUE VALUE VALUE VALUE
TERM TERM TERM TERM
This text can be replaced with your own text. The text
demonstrates how your own text will look when you VALUE VALUE VALUE VALUE
replace the placeholder with your own text. The text TERM TERM TERM TERM
demonstrates how your own text will look when you
replace the placeholder with your own text. VALUE VALUE VALUE VALUE
TERM TERM TERM TERM
VISION

The text demonstrates how your own text will look
when you replace the placeholder with your own text.
This text can be replaced with your own text. This text
can be replaced with your own text.

VISION MISSION

VALUES & GOALS

VISION & MISSION STATEMENT – POWERPOINT TEMPLATE

MISSION

This text can be replaced with your own text. The text demonstrates
how your own text will look when you replace the placeholder with
your own text. The text demonstrates how your own text will look
when you replace the placeholder with your own text.

VISION

The text demonstrates how your own
text will look when you replace the placeholder
with your own text. This text can be replaced with your
own text. This text can be replaced with your own text.

VISION & MISSION STATEMENT – POWERPOINT TEMPLATE

MISSION VISION

This text can be replaced with your own The text demonstrates how your
text. The text demonstrates how your own own text will look when you replace
text will look when you replace the the placeholder with your own text.
placeholder with your own text. This text can be replaced with your
own text. This text can be replaced

with your own text.

VISION & MISSION STATEMENT – POWERPOINT TEMPLATE

SAMPLE VISION &
MISSION STATEMENTS

POWERPOINT TEMPLATE

SAMPLES MISSION STATEMENTS

APPLE GAP MICROSOFT

We design the best personal We create emotional Our mission is to enable
computers in the world, lead the connections with customers people and businesses
around the world through throughout the world to realize
digital music revolution,
reinvented the mobile phone, and inspiring product design, their full potential.
are defining the future of mobile unique store experiences, and

media and computing devices. compelling marketing.

SAMPLES VISION STATEMENTS

AMAZON DEUTSCHE BANK UNICEF

Our vision is to be earth's most We aspire to be the UNICEF is the driving force
customer centric company; to leading client-centric that helps build a world where
build a place where people can global universal bank.
the rights of every child are
come to find and discover realized.
anything they might want to

buy online.

MORE SAMPLES MISSION / VISION STATEMENTS

STARBUCKS McDONALD’s H&M

Our mission: to inspire and Our mission is to be our Our vision is that all our
nurture the human spirit – one customers' favorite place and operations are run in a way
way to eat and drink. We are that is economically, socially
person, one cup and one committed to continuously
improving our operations and and environmentally
neighborhood at a time. sustainable.
enhancing our customers'
experience.