Copy of ELC XO Retail Newsletter MAY19

NEWSLETTER





N O . 2














T H E L A T E S T I N R E T A I L A N D B E A U T Y






























































Brought to you by
MAY 2019 ESTÉE LAUDER XO RETAIL
Your bi-monthly newsletter
MARKETING TEAM

CONTENTS
















SNEAK PEEK
THE NEWSLETTER



The XO Retail Marketing
Newsletter shares bi-monthly
news from major and promising
players that are revolutionising
the world of retail.



RETAIL NEWS REFUEL IN THE YSL BEAUTY STATION


B R I N G I N G B E A U T Y P R O D U C T S T O C O A C H E L L A
YSL Beauty pops-up at a music festival with retro vibes / p20
3 T I M E T R A V E L W I T H R E N A U L T
FUTURE OF RETAIL

4 F A C E G Y M : T H E F A C E F I T N E S S C L U B F

I S H E Y S H O P T H E S T O R E O F
5 C L A R I N S M O B I L E P O P - U P
T H E F U T U R E ?

Connecting online and offline to
6 G L O S S I E R P O P - U P S T O R E A N D C A R T
create the best experience for the

customers / p12
8 F A N T A S T I C W O R L D O F S A R D I N E S

9 F A R F E T C H : T H E F U T U R E O F R E T A I L

1 0 J O H N L E W I S : T R Y B E F O R E Y O U B U Y

1 1 L U L U L A B : A I S K I N C A R E A S S I S T A N T

1 2 D A Y L A B : R E D I F I N I N G R U L E S O F R E T A I L

1 4 S T O R Y S T O R E : S T O C K B Y S T O C K
GLOSSIER POP-UP
CLARINS TOUR
1 6 G A L E R I E S L A F A Y E T T E : N E W S T O R E
S U R P R I S I N G B E A U T Y
M O B I L E I N T E R A C T I V E P O P -
A D D I C T S I N M I A M I
1 8 Y S L B E A U T Y T O U R I N A T R U C K U P A C R O S S T H E U . S .
When poping-up doesn't have to Bringing education to the

be complex / p8 customers / p5
2 0 Y S L B E A U T Y S T A T I O N I N C O A C H E L L A

2 2 D I S N E Y V I L L A I N M A K E U P C O L L E C T I O N

2 3 W R A P - U P : K E Y L E A R N I N G S

TIME TRAVEL WITH Hop in and




RENAULT'S TIME MACHINE icons of Renault
discover the


throughout
times!



To celebrate 120 years of innovation, L’Atelier Renault
reveals its Renault Easy Life Time Machine.

This Time Machine, placed in L'Atelier Renault in Champs-
Élysées, allows people to travel in different times while
finding themselves driving iconic vehicles of the brand - not

only from the past and the present, but also from the future!
The store itself is an immersion in Renault's world, and this
virtual ride just takes the experience to a whole new level,
allowing you to "understand how they made, make and will
make life of users easier" (Atelier Renault, 2018).